Music & Sound Retailer June 2021, Vol 38 No 6

Page 42



By Dan Vedda We’ve all been hearing about the fractured and scrambled supply chains that are affecting product availability right now. The far-reaching effects of the pandemic are showing up in myriad ways, from housing shortages in picturesque small towns (because remote work means you don’t have to live in expensive urban areas) to excess supplies of toilet paper because people are still using the stock they built up during the panic-buying early days of the pandemic. But now that vaccinations and reduced caseloads are pointing us toward new-normalized consumer demands, supply chains are still months behind the curve. Component parts, raw materials and finished goods are still caught in a nightmare logistical matrix that has left empty containers in ports where there are no goods to fill them. Certainly, the music products industry isn’t immune to these complications, and as a comparatively tiny blip on the economy, the manufacturing side of things doesn’t have much clout getting the pipeline moving again. We’ll have to stand in line while the heavyweights yank things back into place. That said, we do now have some product moving, albeit slowly. Guitars have been one of the biggest holdups, due in part to the surge in demand. But the guitar supply has also been affected by natural caution, because no one in our industry can make a million-dollar mistake ... anymore. With rare exceptions, most of the companies in the industry aren’t shored up by stockholders, grants or generous credit lines. So, ordering big was a gamble last year, as was holding off on orders. In general, the supply side played it cautious. Now that product is flowing in on a limited basis, though, it’s also a challenge for retailers. Yes, the supply side lost revenue — in some cases a lot of revenue. But now, retailer demand


So my advice, and my plan, is to proceed cautiously until customers tell us more about their 2021 desires, but upon hearing the answer, to go boldly and swiftly down the path they point us to. for products isn’t leaving them with any leftover stock, let alone overstocks. The light is returning to the manufacturing side. Demand is also returning — in some cases, it never left — to retail. But success on that front seems to have a lot to do with how well positioned stores were on inventory, and how easily they could replenish their stock as they sold through their existing products. I’ve heard from some companies in MI that were well stocked as the pandemic hit, and thanks to phone orders, web presence or the luck of being in a state that did not close retailers for two months or more, they had a banner 2020. My store does its biggest trade in accessories, repairs and lessons. Being closed by the governor for two months was a challenge, but repairs and the loyalty of our teaching faculty, all of whom volunteered to continue paying rent to the store even when teaching remotely, kept the lights on. For us, the rest of the year was lackluster, in part because school band and orchestra didn’t happen at all. We continue to struggle with backorders and slower replenishment. With that in mind, an aside to the supply side: We know you’re struggling too, but seriously, folks, if you take your time shipping to Amazon or one of the other big accounts, you lose. But if you slow down for us, we can’t compete without product. Increasingly, the customers I see in the store want to buy local, support small business, and avoid both the big companies and the uncertainties of their fulfillment practices. They want a JUNE 2021

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