Music & Sound Retailer June 2021, Vol 38 No 6

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M SR SPEC I AL

GIBSON LAUNCHES GIBSON GARAGE

Gibson on June 9 officially launched Gibson Garage, where guitar players can embrace the “ultimate guitar experience” and try electric and acoustic guitars from a variety of brands. The 8,000-square-foot shop opened to the public at the historic Cummins Station located on 209 10th Ave. in Nashville, Tenn. Seasoned professional musicians, casual guitar players, beginners and music fans alike can add this to their itinerary when visiting Nashville. Gibson Garage enables visitors to explore and shop the collections; experience exclusive, live music performances; catch a taping of the Gibson TV series; and explore generations of music history, including the stories behind the music with captivating, interactive installations and programming. “The Gibson Garage is the ultimate guitar experience where our past, present and future comes to life for fans and artists right here in Music City,” said James “JC” Curleigh, CEO of Gibson Brands. “This is also our opportunity to contribute to the amazing music and guitar culture that we’ve been a part of for over a century. We can’t wait to share the Gibson Garage with our fans and future fans.” “The Gibson Garage is the epitome of when the legendary creativity of the original brand perfectly coincides with the vision of the future of the modern electric and acoustic guitar,” added guitarist Joe Bonamassa. “Congratulations on a job well done.” Fans across the globe that were unable to visit Nashville on June 9 experienced the Gibson Garage global grand opening via the global virtual concert “Gibson Live: A Celebration of Artists to Benefit Gibson Gives,” on Gibson TV. The concert featured performances from Warren Haynes, Margo Price, Kip Moore, James Bay, Sergio Vallin of Maná, Lzzy Hale and Joe Hottinger of Halestorm, Marcus King, Orianthi, Samantha Fish, Morgan Wade, Sadler Vaden, Tak Matsumoto, Celisse, Emily Wolfe, Jared James Nichols with Joe Bonamassa and more. The opening event also benefited Gibson Gives — the charitable arm of Gibson — which supports musicians worldwide and is committed to making the world a better place by creating and supporting other non-profit organizations in their efforts to advance musicians, as well as youth-focused education and wellness initiatives. All donations went to two powerful organizations making positive changes: MusiCares and Save the Music. MUSIC & SOUND RETAILER

Gibson hopes its Garage will be a new can't-miss location for people visiting Nashville. Open to the public, it is being dubbed the "ultimate guitar experience," where guitarists can try out electric and acoustic guitars from a variety of brands, plus much more.

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