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Operator Volume 45 Issue 8 • September 2015
MSBOA Announces
Partnership with Goff Public The MSBOA will be working with Goff Public as our public relations consultant. You may remember that the MSBOA worked with Goff during the Minneapolis Transit issue a couple of years ago. As a service to our members, we will be able to offer a discounted rate for Goff Public’s services. If a member is involved in an accident or otherwise involved in a media crisis, you may wish to consult with Goff before you respond to media inquiries. In this age, where everyone is a reporter and photographer on Social Media outlets with viral videos, an investment in a public relations team can help save your company’s reputation. Further, if you have a positive story you would like to get out, Goff Public has the media connections that can help with that. The MSBOA will be working with Goff on creating content regarding the driver shortage. They will be working on fact sheets for the media as well as some content for you to share with your school districts. Our goal is to work on crafting a positive image of school bus drivers. The MSBOA Office has been working with local media outlets talking about the driver shortage as well as running some driver wanted specific Facebook posts. You are free to share these. Part of the success of social media is the sharing and getting the most eyes on these posts as we can. So please Like the Facebook page if you haven’t already and remember to keep liking and sharing its content. The Facebook feed is dependent on a certain logarithm to keep content popping up on feeds based on its activity.
Chris Duffy, Goff Public
Check out the MSBOA website. We’ve updated the front page with driver specific content. We are developing content to let the public know that it is a great opportunity to be a mentor to young children or a career with lots of flexibility to work as much or as little as you wish. We also plan to touch on how the buses themselves have changed. They are not the manual transmission vehicles with the big cloud of black smoke coming out the tailpipe rattling down the road. They are modern vehicles with additional technologies to help drivers do their jobs. You may wish to hold a “ride a bus” day or take part of a vehicle fair in your area. The public needs to realize that school transportation is an essential service to our communities and that service is provided with highly qualified, highly skilled people as well as highly specialized equipment.
Please keep this contact information: Chris Duffy, Goff Public, 651-292-8062 or duffy@goffpublic.com Duffy comes to us with experience working with the school bus industry. His clients speak very well of him. He has helped them with media crisis situations. The entire Goff Public staff have industry contacts both in the news industry as well as in government.