Victoria Area Women in Business 2022

Table

GENERAL MANAGER George Coleman 361-574-1236 gcoleman@vicad.com

EXECUTIVE EDITOR Keith Kohn 361-574-1223 kkohn@vicad.com

MANAGING EDITOR Becky Cooper 361-574-1285 bcooper@vicad.com

ADVERTISING SALES MANAGER Kevin Alstrom 361-580-6317 kalstrom@vicad.com

SPECIAL PROJECTS COORDINATOR Wendy Duke 361-574-1238 wduke@vicad.com

GRAPHIC DESIGNER Katie Case

AGE:

BuresAshleyHenderson

Erica Briggs

OWNER OWNER/FOUNDER

CITY OF RESIDENCE:

HOW DID YOU BECOME INVOLVED IN THIS INDUSTRY?

HOW DID YOU BECOME INVOLVED IN THIS INDUSTRY?

I’ve always loved fashion and really wanted to be a fashion designer but I couldn’t draw a picture to save my life. After doing a class research project in the fifth grade on what we wanted to be when we grow up I came across fashion merchandising and since it showed they made $50,000, which was a ton of money in the fifth grade, I knew that would be my major. Since that day I always said I would go to fashion school in NYC and one day open my boutique.

WHAT DRIVES YOU TO SUCCEED?

Knowing I have children watching me all the time drives me to keep going. They depend on their dad and I and I want them to know anything worth having in this world you have to work for. I want my children to be hard workers and have a giving heart. You have to lead by example for others to learn and I hope I’m showing my children that each day.

WHAT ARE THE BIGGEST CHALLENGES YOU HAVE FACED DURING YOUR CAREER? HOW DID YOU OVERCOME THESE CHALLENGES?

I’ve seen it all, prayed so hard I thought God would start sending me a bill, had a lot of sleepless nights, and wondered at times what the heck am I doing. Through oilfield slumps, unexpected closures from hurricanes and freezes, and dealing with COVID-19 it gave me an opportunity to get creative. These hard times pushed me to try new things and ended up being a huge blessing. In hard times you have to get out of your comfort zone and you can’t be afraid to try new things.

WHAT EXCITES YOU ABOUT THE CURRENT AND FUTURE STATE OF YOUR PROFESSION?

In the boutique world it’s always changing. Fashion and home trends are always coming out with the new hot item and trend. It’s so fun going to the market looking for the new hot item of the season. Since Cotton Belles is made up of 12 artisans it definitely keeps our store exciting and always changing. It’s exciting to see our repeat customers and knowing there are still future customers out there who haven’t found Cotton Belles yet.

WHAT ADVICE WOULD YOU GIVE TO UP-AND-COMING YOUNG WOMEN IN YOUR PROFESSION?

Come visit with me and as many other individuals in your profession. Ask questions, do your research, and take some classes. There are so many amazing resources right here in the Crossroads.

IN WHAT WAYS DO YOU SERVE AND GIVE BACK TO YOUR COMMUNITY?

I’m on the Children’s Discovery Museum board and Ganado PTA. We love to have various new and upcoming businesses come to Cotton Belles for pop ups as a way for the Crossroads to learn about them.

WHAT CHARITY OR NONPROFITS DO YOU SUPPORT AND WHY?

Cotton Belles has been blessed because of our amazing and supportive customers to give back in so many ways and bring awareness to organizations.

The past years the Children’s Discovery Museum and the Vine School have really tugged at our hearts. This was our first year to have our Be Kind Back to School Campaign. We sold T-shirts and gave a portion to the Vine School and Children’s Discovery Museum. We offer our free apparel to those in need. We give donations, silent auctions items, and participate in events throughout the Crossroads. We choose various nonprofits and will donate 10% of our sales from that day to give to their organization. We’ve been blessed and we hope to keep blessing others and bringing awareness to all organizations.

After moving back to Victoria and co-operating a full-service restaurant, I decided to go on my own personal wellness journey, which led me to going back to school to become a certified health coach (Institute for Integrated Nutrition). Soon after graduating, my clients wanted me to prepare meals because they were simply too busy. That led to me opening ParaVida Wellness in 2017.

WHAT DRIVES YOU TO SUCCEED?

Helping people within our community on their personal wellness journey through real foods, good nutrition and creating an environment where they trust myself and my team.

WHAT ARE THE BIGGEST CHALLENGES YOU HAVE FACED DURING YOUR CAREER? HOW DID YOU OVERCOME THESE CHALLENGES?

The biggest challenges today are finding the right employees that see and believe in my vision and goals. And, who want to follow the same path long term. It has taken five years to finally get that team in place. The challenges are daily as well, making sure that menus stay updated and rotated to ensure a good variety to get people coming back day after day, as well as incorporating new ideas.

WHAT EXCITES YOU ABOUT THE CURRENT AND FUTURE STATE OF YOUR PROFESSION?

Healthy food is not just a trend. It has to be a lifestyle. The bottom line is that the Standard American Diet (SAD) is killing people daily. That may seem harsh, but it’s a “sad” fact. Food manufacturers load a vast majority of foods with artificial colors, preservatives, chemicals and other “foods” that are not easy for our bodies to digest, cause inflammation and wreak havoc on our bodies.

My analogy is quite simple when looking at healthy food – Would you put diesel fuel in a gas engine? The answer of course is no. But that is what we are doing on a daily basis when you eat highly processed foods, sodas and not real, whole foods.

ParaVida Wellness is about healing your body through real food that is ready made, gluten-free, dairy-free and processed sugar free. Our meals are grab & go right off the shelf and we’ve introduced Made to Order Menu that is made while you wait. We also have our ParaVida on Wheels located on Navarro Street next to Toyota of Victoria that serves up the same amazing meals.

We can change our life by changing our food, and that is our mission at ParaVida Wellness.

WHAT CHARITY OR NONPROFITS DO YOU SUPPORT AND WHY?

I’ve supported the Food Bank of the Golden Crescent for the past 10 years. Food is a passion of mine and I want to make sure I do my part to help heal the hurt of hunger.

EDUCATION: BS Marketing University of North Texas

CITY OF RESIDENCE: Victoria

COMPANY: ParaVida Wellness

“Healthy food is not just a trend. It has to be a lifestyle.”

Erica Sepulveda Jeanette Flores

HOW DID YOU BECOME INVOLVED IN THIS INDUSTRY?

My late husband showed me what an interesting industry this is. We both shared a passion for cars and helping people.

WHAT DRIVES YOU TO SUCCEED?

My family has always been the reason why I work so hard to succeed. I am also selfdriven to show women that no matter what industry you chose to work with, that everything is possible, and you can achieve absolutely everything you put your mind to.

WHAT ARE THE BIGGEST CHALLENGES YOU HAVE FACED DURING YOUR CAREER? HOW DID YOU OVERCOME THESE CHALLENGES?

The biggest challenge I faced was being in an all-male industry. This is a very difficult industry for a woman to be accepted in. This challenge pushed me to be more knowledgeable and to gain the trust of other owners in the same industry and my customers.

WHAT EXCITES YOU ABOUT THE CURRENT AND FUTURE STATE OF YOUR PROFESSION?

How I continue to learn so much with technology changing in automobiles, the new tools and equipment that are coming out; but most of all I look forward to our future growth as a business.

WHAT ADVICE WOULD YOU GIVE TO UP-AND-COMING YOUNG WOMEN IN YOUR PROFESSION?

To keep pushing. Don’t allow fear or anyone to tell you it can’t be done. Women can do anything they put their minds to. Always remember “the sky is the limit.”

IN WHAT WAYS DO YOU SERVE AND GIVE BACK TO YOUR COMMUNITY?

We are excited that this year our company will be giving out a scholarship to a student interested in going into this industry. We also allow students or individuals to do internships here with us so they can get hands-on experience.

WHAT CHARITY OR NONPROFITS DO YOU SUPPORT AND WHY?

We serve our community in many ways and plan to do more in the future. A lot of the things we do are in secrecy and not for business recognition.

HOW DID YOU BECOME INVOLVED IN THIS INDUSTRY?

I worked for insurance companies like BCBS, United Healthcare, Aetna, Human and more over the 30 years I lived in Houston.

WHAT DRIVES YOU TO SUCCEED?

My passion is to help those in need of medical care. I feel a sense of satisfaction when I can help someone that thought they would never be able to afford their medical expenses or get the treatment they needed.

WHAT ARE THE BIGGEST CHALLENGES YOU HAVE FACED DURING YOUR CAREER? HOW DID YOU OVERCOME THESE CHALLENGES?

Keeping up with the changes in the insurance Industry and not being able to help someone that really needed the help. I continue to keep up with the newest legislative changes in my Industry. If I’m not able to help someone, I refer them to other resources in our area.

WHAT EXCITES YOU ABOUT THE CURRENT AND FUTURE STATE OF YOUR PROFESSION?

I was happy to hear that the current tax credits will continue. There are so many people in our area that have been able to take advantage of this tax credit to help pay for their insurance.

WHAT ADVICE WOULD YOU GIVE TO UP-AND-COMING YOUNG WOMEN IN YOUR PROFESSION?

Do not do this job if you are just in it for the income. Do this job if you truly care and want to help people. If you do this, the income will come in.

IN WHAT WAYS DO YOU SERVE AND GIVE BACK TO YOUR COMMUNITY?

I like to donate to things that are helping someone in need. I also donate to organizations that help cancer patients. I have a soft spot in my heart for them because some of my clients are undergoing cancer treatment.

WHAT CHARITY OR NONPROFITS DO YOU SUPPORT AND WHY?

Crossroads Guardians of Hope, Citizens Medical Center Breast Cancer Bunco. I support these organizations because I have clients undergoing cancer treatment. Citizens Medical Center Breast Cancer Bunco raises money to provide mammograms for patients who cannot afford them. Crossroads Guardians of Hope helps cancer patients if they are having financial difficulties.

AGE:

JonAnn Welch Karissa Winters

AGE:

HOW DID YOU BECOME INVOLVED IN THIS INDUSTRY?

Having had varying careers in education, IT and commercial real estate, I started working full time on the farm in 2011. My husband, Jackie, and I enjoy starting new businesses and were able to create a new, family friendly venue in Victoria.

WHAT DRIVES YOU TO SUCCEED?

My parents instilled in me a very strong work ethic, which has propelled me through various careers. I am also not afraid to analyze and change according to what is happening in the business.

WHAT ARE THE BIGGEST CHALLENGES YOU HAVE FACED DURING YOUR CAREER? HOW DID YOU OVERCOME THESE CHALLENGES?

When you start a business in an industry that you have no experience in, it can be daunting. We knew the corn maze but the winery and food were completely outside our experience as business owners. The best thing we did was research and visit other establishments similar to ours and ask questions.

WHAT EXCITES YOU ABOUT THE CURRENT AND FUTURE STATE OF YOUR PROFESSION?

I love seeing families out in the maize having fun and using their phones only to take pictures. The family friendly aspect of what we do makes me happy. The winery adds a new element to Victoria’s entertainment line up. It is a relaxing, fun place to come hang out and have a good time.

WHAT ADVICE WOULD YOU GIVE TO UP-AND-COMING YOUNG WOMEN IN YOUR PROFESSION?

Work hard, research what it is you want to do then strive to make it happen. Who you become in life is completely up to you.

IN WHAT WAYS DO YOU SERVE AND GIVE BACK TO YOUR COMMUNITY?

We support numerous nonprofits in and around our community by donating gift baskets and other raffle items to help their cause.

WHAT CHARITY OR NONPROFITS DO YOU SUPPORT AND WHY?

We donate to the Food Bank of the Golden Crescent and to Mid-Coast Family Services. Both of these organizations provide a tremendous service to our community.

HOW DID YOU BECOME INVOLVED IN THIS INDUSTRY?

I was approved by a member of the local success team gauging interest in working with Innovation Collective. After getting to know about the company and their vision for Victoria, I felt this to be the ideal opportunity for me to give back to the community and help local business and entrepreneurs thrive.

WHAT DRIVES YOU TO SUCCEED?

My passion for the community and people. I really believe the people in Victoria are its best asset and by showing up for them and helping them succeed I am succeeding.

WHAT ARE THE BIGGEST CHALLENGES YOU HAVE FACED DURING YOUR CAREER? HOW DID YOU OVERCOME THESE CHALLENGES?

Early in my career as an entrepreneur I had original content I created stolen and commercialized. It was a really low point in my journey to where I am today. It taught me to deal with adversity, believe in myself and just keep moving forward and creating content and trust in my abilities.

WHAT EXCITES YOU ABOUT THE CURRENT AND FUTURE STATE OF YOUR PROFESSION?

As we continue to emerge from the COVID-19 pandemic, the community is really excited to reconnect with one another. I host local events for entrepreneurs and small businesses and everyone with a dream of starting a small business is excited about getting out, meeting others and working hard to move their dream to reality. I am so excited for the future of small business in Victoria and the people working so hard behind the scenes to grow our business community.

WHAT ADVICE WOULD YOU GIVE TO UP-AND-COMING YOUNG WOMEN IN YOUR PROFESSION?

Embrace your failures, embrace the hard times and adversity that you encounter. Start to change your mindset to see these as growth opportunities to make you better at whatever path you are on.

IN WHAT WAYS DO YOU SERVE AND GIVE BACK TO YOUR COMMUNITY?

Time and attendance. I am a strong believer that if you want impactful things in your community you have to show up. Show up for events, show up for people and show up for causes that mean something to you. By simply showing up, you can have an amazing impact on the community.

WHAT CHARITY OR NONPROFITS DO YOU SUPPORT AND WHY?

There are so many that I support locally, but I would like to highlight the Vine School, Golden Groove, The Teen Center and the Food Bank of the Golden Crescent. The Vine School makes an amazing impact on the lives of families who feel lost in their children’s education. Golden Groove and Teen Center are nonprofits that grew out of ideas that started within events I was hosting and are run by very special friends. The Food Bank helps so many people who are desperately in need of a helping hand. Non-locally I have a long affiliation with Good Dog Service Canines.

you become in life is completely

AGE: 42

GarrettKellyKucera

Mareth

ATTORNEY AND ESCROW OFFICER OWNER

Texas Southern University – Juris Doctorate 2005

EDUCATION: Local education: STJ class of ’99; Texas Tech – Bachelor’s in Business Administration 2002

CITY OF RESIDENCE: Victoria

COMPANY: Kelly Garrett Kucera Attorney

HOW DID YOU BECOME INVOLVED IN THE INDUSTRY?

In the summer of 2005 I applied for 25 jobs at different prosecutor firms throughout the State of Texas and did not get one offer. That August, Hurricane Katrina hit and as tragedies do, created some new career opportunities. I was able to get a job processing lender documents with the SBA and packed my bags for a new life in Fort Worth. After two years there, I had learned all I could and was ready to get back to Victoria. Once again, I went through a lot of interviews and a lot of rejection. After much searching, I found a job at Texas Title in Port Lavaca. The owner taught me every aspect of the job from reception, opening order, running title and closing transactions. The many times I heard “no” led me to the one yes I needed to put me in the industry. Now we’re here.

WHAT DRIVES YOU TO SUCCEED?

I am my biggest competition and am always motivated to do things as efficiently as possible. I’ve found that the better I get at using my time wisely, the more time I have to spend doing things I enjoy. I find satisfaction in challenging myself to be the best that I can be in every aspect of my life. We never run out of opportunities to improve and I push myself to be a little better each day.

WHAT ARE THE BIGGEST CHALLENGES YOU HAVE FACED IN THIS PROFESSION? HOW DID YOU OVERCOME THEM?

We’ve all heard it said that getting started is the hardest part, and that rang true for me. I graduated from law school at 24 and as I mentioned, could not find a job. I didn’t have any experience and honestly did not interview well. The more I landed the better I became, but I cringe at the thought of some of those early interviews. There were times I wanted to give up, so much so that I even moved to San Diego to try to find a job that didn’t require a law degree. I was somehow unsuccessful at that, too. I just kept trying and built my confidence up to learn to interview well. Just in time, too, for that first job that finally came where I was able to gain the experience I needed to move up.

WHAT EXCITES YOU ABOUT THE CURRENT AND FUTURE STATE OF YOUR PROFESSION?

The housing market has been very steady and I think it will continue to grow in Texas. A lot of new houses are being built and people are moving here all the time. There’s nothing better than helping individuals, couples and families make their dream home purchase a reality.

WHAT ADVICE WOULD YOU GIVE TO UP-AND-COMING YOUNG WOMEN IN YOUR PROFESSION?

At least twice a month, someone comes in expecting me to be a male. Last month someone asked if my husband was the attorney - they thought I worked for him. My advice would be to be gracious in these situations and never allow people to make you feel insignificant. If you want it, you can do it.

IN WHAT WAYS DO YOU SERVE AND GIVE BACK TO YOUR COMMUNITY?

I am on the Victoria Board of Realtors and am a member of the Crossroad Builders Association

WHAT CHARITY OR NONPROFIT DO YOU SUPPORT AND WHY?

This is my third year to be the Top Duck sponsor for the Victoria Symphony. I also support the Victoria Bach Festival. I am happy to give to organizations that do such a great job of bringing the arts to our community.

AGE: 26

EDUCATION: Bachelor of Arts in Mass Communication - Public Relations; Art Minor, University of Mary Hardin Baylor 2017. East High School 2014

CITY OF RESIDENCE: Victoria

COMPANY: Mareth & Co

HOW DID YOU BECOME INVOLVED IN THIS INDUSTRY?

I thought I wanted to be an accountant (big no) and called my dad for some advice on switching majors. A friend of his had a daughter who recently graduated with a PR degree. He said “you like to talk, look into it”. Five minutes of research later, I switched.

WHAT DRIVES YOU TO SUCCEED?

Knowing that there’s no excuse not to. I’ve had incredible opportunities and have been lucky to find clients I work well with. It’s hard work but so is anything worth doing. I’m building a life for myself and that reward is all the motivation I need.

WHAT ARE THE BIGGEST CHALLENGES YOU HAVE FACED DURING YOUR CAREER? HOW DID YOU OVERCOME THESE CHALLENGES?

I’ve failed - a lot. It would’ve been easy to take the layoffs and hard days and discouragement of job searching in my field and let that be a reason to quit. I’ve learned to follow my gut and trust myself that I am capable of running my own business and that I deserve good things that are happening for me. Some days I feel like I’m not qualified enough or as good as the next and that’s OK. There’s always going to be someone better than me and all that is a chance to learn and grow.

WHAT EXCITES YOU ABOUT THE CURRENT AND FUTURE STATE OF YOUR PROFESSION?

It all happens so fast. In my line of marketing, things are always changing. Social media and content creation have really taken off and there’s a huge need for people like me. It’s neat that so many marketing agencies can exist here and there’s still enough work to be done that we can operate concurrently. I love that I can live in my hometown and truly benefit small and growing businesses with a skill I enjoy practicing. Graphic design, branding and marketing keep my days ever changing and always interesting. This profession is extremely rewarding. I’m never bored.

WHAT ADVICE WOULD YOU GIVE TO UP-AND-COMING YOUNG WOMEN IN YOUR PROFESSION?

People less capable and less qualified than you do it all the time. Don’t hold yourself back out of fear that someone is better than you. Of course they are. So put yourself in that room and take notes. Don’t be hard on yourself when you have less creative days. Use those to do the tasks you put off when you’re in the zone. If you love what you do, it’s always worth messing up a few times to get it right.

IN WHAT WAYS DO YOU SERVE AND GIVE BACK TO YOUR COMMUNITY?

I’ve had the pleasure of fostering more dogs than I can count over the last three years. Some stayed for a while, others only a couple days and two that never left. I love my “foster fails” and am happy to help others find their forever homes. Even more grateful to Brenda at Pitty Paws and Toya for accidentally helping me find my four legged best friends.

WHAT CHARITY OR NONPROFITS DO YOU SUPPORT AND WHY?

I work closely with The Vine School and have been lucky to help them with fundraisers like Top Chef and their upcoming Pickleball Tournament. I’ve done marketing work for South Texas Tails and was really excited that I could help them by creating their logo. Both of these organizations do incredible work in and for our community. It is a pleasure to be a small help to people who do such huge things.

Raquel Beltran-Cruz Roslyn Faust

RELATIONS MANAGER

HOW DID YOU BECOME INVOLVED IN THIS INDUSTRY?

Some may not know this but I was unexpectedly laid off from a company that I had given my life to for over 12 years. This was right after we signed the papers on our first home purchase and a few months after we had our second child. I started researching and stumbled across teeth whitening. I went all in and started Bright & Go.

WHAT DRIVES YOU TO SUCCEED?

Honestly, my unexpected layoff backed me into a corner and humbled me in ways I never imagined. Financially, we were broke, had two children to feed, and a new mortgage that was more than double from our previous (rent) house. It was in those moments of the unknown and being scared, that failure was not an option. There were a lot of learning curves along the way but paved a way for continued growth and small victories that one day led to where my business is currently.

WHAT ARE THE BIGGEST CHALLENGES YOU HAVE FACED DURING YOUR CAREER? HOW DID YOU OVERCOME THESE CHALLENGES?

The biggest challenge in my career was deciding what business to start. I knew I wanted to bring something new and unique to Victoria but keep in mind this was in 2016. At the time, Facebook was the only social platform I had access to. I started to add myself to every Buy, Sale, or Trade group in larger cities. I joined groups in New York, LA, Dallas, Chicago, San Fran. I researched the northern states to see what the trends were that had not made it to the south. This is how I found teeth whitening and brought it to the Crossroads. It was a challenge because teeth whitening was not heard of outside of a dentist office. I started Bright & Go out of the trunk of my car, literally. I traveled from house to house whitening one smile at a time for a whole year, perfecting my craft while continuing to educate myself and gaining the trust of our community. My goal was to slowly build Bright & Go into one of the most trusted services in this industry.

WHAT EXCITES YOU ABOUT THE CURRENT AND FUTURE STATE OF YOUR PROFESSION?

There is no greater feeling than witnessing my clients see their smiles for the very first time after their teeth whitening session. Sometimes my clients cry with joy, then I cry because I am a giver in nature. What better gift than a brighter smile, and that is what excites me - daily.

WHAT ADVICE WOULD YOU GIVE TO UP-AND-COMING YOUNG WOMEN IN YOUR PROFESSION?

I have coached and mentored several new business owners over the last 5+ years. I have encouraged them all to continue to educate themselves in their industry while studying their target market. We all started somewhere and although some businesses may appear to be easy or doing well that we have experienced every struggle imaginable. Reach out to others who are walking down a road they wish to travel. Ask questions, be open to growth, and appreciate the small victories in their business. If they manage their business with integrity and with good intentions the rest will fall into place. I encourage any young woman who is interested in starting a business to please reach out to me, because I believe in community over competition, always.

IN WHAT WAYS DO YOU SERVE AND GIVE BACK TO YOUR COMMUNITY?

Over the years my small business has donated items and services to several church events in Victoria along with school fundraisers. Most recently we donated 10% of our weekly sales to assist with the funeral costs for the children of Uvalde. During the pandemic we offered our services at a discounted rate for all frontline workers.

WHAT CHARITY OR NONPROFITS DO YOU SUPPORT AND WHY?

We have donated items and our time to help serve at Christ’s Kitchen and the annual drive through Trunk or Treat. We have worked with Mid Coast Family Services to be a drop off location for their Holiday Code Red project and have worked closely with the Go Red for Women event We have collected and donated items for the Bethlehem House as well as VCAM. It is my hope to work with more nonprofits in our community.

HOW DID YOU BECOME INVOLVED IN THIS INDUSTRY?

I moved to Victoria eight years ago. I quickly became involved in the community by joining the Chamber of Commerce, Northside Rotary, nonprofit boards, etc. As I learned more about the Victoria business community, I sought ways to help local business owners grow their business. Meeting Robert Royer was a game-changer. The more I learned about his vision for our community and his passion for helping businesses succeed, the more I knew I wanted to be in marketing and work with Mr. Royer and for his company, Building Brands Marketing.

WHAT DRIVES YOU TO SUCCEED?

Helping others get what they need has always driven me. Our clients’ success is my success. It’s about relationships and partnering with others for long-term sustainability.

WHAT ARE THE BIGGEST CHALLENGES YOU HAVE FACED DURING YOUR CAREER? HOW DID YOU OVERCOME THESE CHALLENGES?

My biggest challenge was figuring out how I could best help my community. I overcame that by aligning myself with others who share my vision to help our community grow, and who have common values. I didn’t focus on my own skills or lack-thereof. I knew that would take care of itself.

WHAT EXCITES YOU ABOUT THE CURRENT AND FUTURE STATE OF YOUR PROFESSION?

I am super excited about new developing technologies and agile ways of communicating and managing. Digital marketing is ever changing, you have to remain flexible and open to new ideas and be willing to re-direct at any time. As new technologies and trends emerge, these become opportunities to better serve our clients.

WHAT ADVICE WOULD YOU GIVE TO UP-AND-COMING YOUNG WOMEN IN YOUR PROFESSION?

Know what you want and surround yourself with like-minded people who will help you get there.

IN WHAT WAYS DO YOU SERVE AND GIVE BACK TO YOUR COMMUNITY?

I enjoy being a part of the business community as a Chamber Ambassador and as a Crossroads Builders Association committee member. I am also a member of the American Business Women’s Association – Victoria Professional Express Network, as well as the current awards chair.

WHAT CHARITY OR NONPROFITS DO YOU SUPPORT AND WHY?

I am a committee member for Promise Pointe. We provide permanent affordable housing and a supportive community for the chronically homeless in our area.

“Know

who

Sandra Heldt Sarita Villafranca Richmond

BUSINESS OWNER INSURANCE AGENT

AGE: 72

EDUCATION: High School and some college

CITY OF RESIDENCE: Victoria / Goliad

County

COMPANY: Premium Appliance and More, SCT Building Systems, and Heldt Enterprises dba Premium Appliance and More Service

HOW DID YOU BECOME INVOLVED IN THIS INDUSTRY?

Most of my working career (23 plus years) was spent in the oil and gas industry working for Halliburton Energy Services. I learned that hard work and dedication are keys to success. I began my career as a billing clerk and ended it as the location manager for five facilities in South Texas. This was an honor for me because I was later told I was the first woman in that position within Halliburton. Although retired, I never missed a beat and showed up for work the first day I could at the family businesses. My husband and children had been running these businesses and I couldn’t wait to get involved. Since our business is primarily based on serving others, this was for me.

WHAT DRIVES YOU TO SUCCEED?

Success to me is seeing the fruits of our labor bring smiles to others. Whether it be new appliances for the home, repairing existing appliances, building a metal building/home or outdoor kitchen, you never get tired of seeing those happy faces.

WHAT ARE THE BIGGEST CHALLENGES YOU HAVE FACED DURING YOUR CAREER? HOW DID YOU OVERCOME THESE CHALLENGES?

Overcoming shyness, extreme fear of speaking to a group. In short, you face the fear by putting your best foot forward, and prepare. Not being the expert, when you need to have the answers. I learned that if you don’t have the answers, it is OK. Utilize your resources, get the facts and knowledge needed to respond. Never bluff your way. The biggest challenge I have ever faced was and is today, the loss of my daughter, Carrie Heldt Myers. She was everything to her family and was key to running the appliance sales and services businesses. Her sudden death threw me (us) head on into filling her void. Only with God’s help, my husband and son, along with our wonderful family of employees, were able to move forward.

WHAT EXCITES YOU ABOUT THE CURRENT AND FUTURE STATE OF YOUR PROFESSION?

I think the most exciting part of my profession is people. We have exceptional employees. Every one of them cares about making others happy and provides first class customer service. In the appliance and outdoor furniture business, it is the new and innovative functions of the newer appliances and the environmentally friendly recycled materials we offer with the outdoor furniture products along with the luxurious looks offered to any kitchen and outdoor setting. With the metal building business, the opportunity to offer all building types to our customers. The ability to make our customers’ dreams come true is exciting for us. Every project offers us an opportunity to get to know our customers by working with them to achieve a common goal, a successful project.

WHAT ADVICE WOULD YOU GIVE TO UP-AND-COMING YOUNG WOMEN IN YOUR PROFESSION?

Be honest and have integrity. I cannot stress this enough. This may not be popular in business today, but this is what I live by. So, my advice is, if it comes from your heart and you are true to that, others will see it and trust and believe in you. Also, in everything, show kindness.

IN WHAT WAYS DO YOU SERVE AND GIVE BACK TO YOUR COMMUNITY?

I work on the annual Heritage Days at First English Lutheran Church which provides monetary assistance to organizations and families in our community. I support the youth programs at First English Lutheran Church, and the special annual event called the ”Link” in which my daughter, Carrie Heldt Myers, was instrumental in founding. Our businesses support most of the livestock shows in the area as well, primarily in the commercial heifers arena. Our companies also provide support to various local fundraising events with the volunteer fire departments, veterans, schools, etc.

WHAT CHARITY OR NONPROFITS DO YOU SUPPORT AND WHY?

I support St. Jude Children’s Research Hospital as well as the American Heart Association because I, as well as my daughter and granddaughter, had and have heart conditions.

AGE: 46

EDUCATION: Bachelor of Science in Health and an emphasis in Spanish from Texas A&M University

CITY OF RESIDENCE: Victoria

COMPANY: Villafranca Insurance

HOW DID YOU BECOME INVOLVED IN THIS INDUSTRY?

I’ve worked in the people industry including sales, marketing, communications and education for 18 years. Insurance came natural to me because it encompassed aspects of the other industries all in one. Getting into the insurance business was a serendipitous encounter. I was in transition and searching for the right career, when my daughter ended up in the hospital due to a kitchen accident. I needed to use my personal Aflac Accident coverage for it and found my calling. I began my career as an Aflac agent and I now provide my clients with Medicare and individual health, dental, vision and life insurance.

WHAT DRIVES YOU TO SUCCEED?

For me, success is always striving to be the best version of myself. It does not feel like work when you love what you do. I believe in serving others through my daily work and treating each person like I would like to be treated.

WHAT ARE THE BIGGEST CHALLENGES YOU HAVE FACED DURING YOUR CAREER? HOW DID YOU OVERCOME THESE CHALLENGES?

Starting a new career can be challenging. Having faith in myself and trusting the process of learning new things has been my biggest challenge. I have overcome this challenge by putting my trust in God’s will for my life, getting out there and doing the work.

WHAT EXCITES YOU ABOUT THE CURRENT AND FUTURE STATE OF YOUR PROFESSION?

The insurance business is a trust business. People need health insurance and life insurance all the time. For individuals looking to make a difference not only in their lives, but also in the lives of others, the insurance business is a perfect place. I can see nothing but a bright future for the insurance business.

WHAT ADVICE WOULD YOU GIVE TO UP-AND-COMING YOUNG WOMEN IN YOUR PROFESSION?

My advice is that you have to be patient. Find your niche in the insurance world and seek out a good mentor. Some people are more comfortable with Medicare sales, I am very comfortable with life insurance. Know that it takes time to build trust. Be willing to listen and learn and always, always, always do what is right for your customer and treat fellow agents with the respect you would like.

IN WHAT WAYS DO YOU SERVE AND GIVE BACK TO YOUR COMMUNITY?

I serve the community in various ways. I am passionate about serving the poor and sick. Through the Catholic Church I am a part of the Eucharist Ministry for the sick and I play the flute for funerals, special occasions, and at various Catholic Sunday Masses.

WHAT CHARITY OR NONPROFITS DO YOU SUPPORT AND WHY?

This June I hosted an artist for the 2022 Victoria Bach Festival and look forward to being a part of this again next year. Their mission, “To educate and inspire musicians and audiences of all ages and backgrounds…” resonates with me as I am a musician who values musical talent and the peace one feels when a beautiful piece is performed. In addition, I support the Catholic community of Victoria. We have four generations who have attended Nazareth Academy Catholic School. Over the years I have volunteered my time, made donations and supported Nazareth Academy and the Catholic parishes of the Victoria Diocese.

AGE:

Stephanie

Ledwig Susan Armstrong Cain

AGE:

CITY OF

HOW DID YOU BECOME INVOLVED IN THIS INDUSTRY?

My parents put me in dance class when I was 2 years old. By the time I was 5, I knew I wanted to teach dance one day and own a studio.

WHAT DRIVES YOU TO SUCCEED?

I have always been a driven person. If I set my mind to something, I do it. My parents are a big part of that. They taught me that hard work and perseverance are key.

WHAT ARE THE BIGGEST CHALLENGES YOU HAVE FACED DURING YOUR CAREER? HOW DID YOU OVERCOME THESE CHALLENGES?

Our biggest year was the year COVID hit (2019-20). It was devastating when we had to stop in-person classes that year, two months before our end of the year performance. The following year (2020-21) was probably the hardest of my career as we were trying to rebuild during the pandemic. We worked so hard that year to make the best of a difficult situation. This past dance season we grew tremendously. Our families supported us through the pandemic and continue to support us now.

WHAT EXCITES YOU ABOUT THE CURRENT AND FUTURE STATE OF YOUR CAREER?

Dance is always evolving. Because of this, dance teachers need to attend workshops and obtain certifications. There are many certification programs and more continue to be developed. My staff and I attend workshops throughout the year and look for programs and new ways to teach our students.

IN WHAT WAYS DO YOU SERVE AND GIVE BACK TO YOUR COMMUNITY?

I’m very passionate about education and supporting our schools. I signed on as a substitute teacher a few years ago and sub when I can. It’s not much, but I know it’s appreciated. I feel that’s what I can give to serve and support.

WHAT CHARITY OR NONPROFITS DO YOU SUPPORT AND WHY?

We donate to Region 3’s Early Childhood Intervention Program often. We donate equipment that we no longer use. They use it for their classes they host for children from birth to 3 years of age. Our studio participates in the events they host throughout the year. Every year we make generous donations for fundraisers hosted by schools, students and organizations.

HOW DID YOU BECOME INVOLVED IN THIS INDUSTRY?

After college, I was hired by Lack’s Stores into their management training program. I learned sales, collections, management, warehousing, store design and buying. It was an incredible 15-year opportunity. One day my father mentioned his transition plan and asked if I was interested in joining the family business. I jumped at the chance.

WHAT DRIVES YOU TO SUCCEED?

Family tradition is what drives me. My family extends to my team at Armstrong. We work hard to make what we do matter to others and to ourselves. I love helping people. Putting people together and seeing their happiness drives me to succeed. And, I love my job.

WHAT ARE THE BIGGEST CHALLENGES YOU HAVE FACED DURING YOUR CAREER? HOW DID YOU OVERCOME THESE CHALLENGES?

The biggest challenge for me has been managing people. The work we do is hard. It’s very hot or very cold, and our team is on their feet all day. It takes a person with stamina, intelligence and both physical and mental strength to brave these conditions. It’s my job to support them and put them into situations to succeed. We manage with a group mentality; we solve problems and make decisions together. I am grateful to have a team I can rely on, consult, and who challenges me to grow. We hold each other accountable with dignity and respect for one another.

WHAT EXCITES YOU ABOUT THE CURRENT AND FUTURE STATE OF YOUR PROFESSION?

I am excited about Armstrong being 75 years old. We are a third-generation company with a great team to carry us into the future. Les Davis, who worked up from an entry level position, has transitioned to GM, and is taking classes to obtain his Business Associates degree. Quonnell Barnett moved to warehouse manager and Juan Rosalez moved to quality control. Both men started at entry level positions. These promotions were made because of their growth, leadership, and a big-picture mentality. They are just three of our amazing Armstrong family members. What we all do on a daily basis excites me.

WHAT ADVICE WOULD YOU GIVE TO UP-AND-COMING YOUNG WOMEN IN YOUR PROFESSION?

Be true to your word, your ethics and your core. But also, be open to change. Everything you do matters; your friends, coworkers and management notice. Write thank you notes (even on Post It notes), open doors, look people in the eye, be appreciative, say thank you, respect yourself, try not to be negative and put healthy things in your body.

IN WHAT WAYS DO YOU SERVE AND GIVE BACK TO YOUR COMMUNITY?

We donate and encouraged our customers to donate unwanted items to Perpetual Help, Habitat for Humanity as well as many other organizations. Oftentimes, we donate our moving services as well. We partnered with The Food Bank of the Golden Crescent organizing three 5K’s to Move Out Hunger, and assisted moving their offices to their new location. We have donated moving services for two local museums, The Bach Festival and The Victoria Symphony. We drove around our work neighborhood and did a free haul to the landfill.

WHAT CHARITY OR NONPROFITS DO YOU SUPPORT AND WHY?

The why is food and homes. We support The Food Bank because they help feed the hungry. We support Habitat because they use the sale of items in their Restore Store to help build homes. My mother was a “Stud Finder,” an all-women’s group building homes for Habitat, and we honor her memory with our support.

I serve and have served with the following organizations: The Bach Festival Board of Trustees, The Nave Museum and Keep Victoria Beautiful. I served as senior warden and on the Vestry at Trinity Episcopal Church. I am a member of he Court of Six Flags and Bronte Club of Victoria.

“I have always been a driven person. If I set my mind to something,

do it”

TerriDornburgLynn Wendy McHaney

ATTORNEY, OWNER OWNER

Age: 53

Education: Doctorate of Jurisprudence - South Texas College of Law;, Masters Degree in Education AdministrationTexas A&M University; Bachelor of Science

in Education - Southwest Texas State University

CITY OF RESIDENCE: Goliad

COMPANY: Dornburg Law

HOW DID Y0U BECOME INVOLVED IN THIS INDUSTRY?

My first career was working as a fifth grade public school teacher. At the same time, my husband Brent was working as a mechanical engineer. I have always found the practice of law to be intriguing because it encompasses so many different areas. Also, many times while growing up, I heard my father mention what a great education a law degree would be. Before we began our family, Brent and I decided that we both wanted to attend law school and practice law.

WHAT DRIVES YOU TO SUCCEED?

My parents instilled a very strong work ethic in me. I watched my father and mother transition from a salesman and a secretary to building a successful Chevrolet dealership in Giddings from the ground up. They both worked long hours. I always want to make them proud. I also want to set an example of hard work and discipline for our two sons, Dalton and Tuffy. In addition, I want to be a strong model for other women, especially younger ones, in the workforce.

WHAT ARE THE BIGGEST CHALLENGES YOU HAVE FACED DURING YOUR CAREER? HOW DID YOU OVERCOME THESE CHALLENGES?

The legal profession is dominated by males. Women were not even allowed to be licensed to practice law in Texas until the 20th Century. Women have become more and more prevalent in the practice of law, but we are still not on equal ground. I demonstrate respect, have a strong work ethic and conduct myself with self-confidence and poise to set the tone for how I expect to be treated by fellow attorneys.

WHAT EXCITES YOU ABOUT THE CURRENT AND FUTURE STATE OF YOUR PROFESSION?

The current trend in the criminal court system is going toward rehabilitation in order to prevent recidivism. In Victoria County there are a DWI Court and a CARE Court designed to help clients who have alcohol and/or drug addictions by bridging the gap between the criminal justice system and the therapeutic community. We have a duty to carry that mindset into our firm. When we are retained, we do not want to represent our client a second time, meaning we don’t want to see them face any future criminal allegations. We want to give our clients the tools they need to overcome and be successful.

WHAT ADVICE WOULD YOU GIVE TO UP-AND-COMING YOUNG WOMEN IN YOUR PROFESSION?

Intentionally find an area of the law that you love, are passionate about and find interesting. Lawyers endure drudgery in so many ways. The answer to the question “Am I really enjoying this?” and “Am I really helping others?” should be yes. I feel very fortunate that I have found a slice of law that I find so rewarding and challenging at the same time. It really was like a calling when I started to do criminal defense.

IN WHAT WAYS DO YOU SERVE AND GIVE BACK TO YOUR COMMUNITY?

In my legal community, I serve as the defense bar representative on the Victoria County DWI Court. In my home community of Goliad, Dornburg Law sponsors multiple events including Main Street Goliad, Goliad Education Foundation, and Goliad FFA.

WHAT CHARITY OR NONPROFITS DO YOU SUPPORT AND WHY?

I support Main Street Goliad, Goliad Education Foundation, Ander Weser Volunteer Fire Department, Goliad Pet Adoption, and Goliad FFA. I support the local chapters of the Coastal Conservation Association, Ducks Unlimited and National Rifle Association because these are all organizations that support our outdoors, preserving our wilderness and our constitutional rights. Other local organizations include Habitat for Humanity and Victoria Go Texan. Last but not least, I want to include my support of The Brookwood Community in Brookshire, Texas. Brent and I are guardians of our autistic nephew who resides at Brookwood. Through the grace of God, Brookwood provides an educational environment that creates genuine purpose in the lives of adults with disabilities.

AGE: 53

EDUCATION: Bachelor of Arts from Baylor University and Juris Doctorate from Baylor University School of Law

CITY OF RESIDENCE: Victoria

COMPANY: Senior Helpers

HOW DID YOU BECOME INVOLVED IN THIS INDUSTRY?

When my grandparents were getting to the point that they needed more assistance with their activities of daily living, I was struck by the limited resources available to them as well as to my parents trying to assist them from halfway across the country. I felt there was a need for a local non-medical home care company to help the elderly and their families navigate the complexities of aging in place.

WHAT DRIVES YOU TO SUCCEED?

Being the best, whether it’s providing the best possible care or the best possible working environment.

WHAT ARE THE BIGGEST CHALLENGES YOU HAVE FACED DURING YOUR CAREER? HOW DID YOU OVERCOME THESE CHALLENGES?

The biggest challenges have been recovering from Hurricane Harvey, the COVID pandemic, and the labor shortage. Being able to change and adapt and find solutions to the problem at hand is how we have been able to overcome these challenges. For example, Senior Helpers will soon be launching The Center of Excellence, a comprehensive, hands-on training program to not only ensure the highest quality of care, but also to give our caregivers the tools they need to feel confident in their job. We believe this will be an effective retention and recruiting tool.

WHAT EXCITES YOU ABOUT THE CURRENT AND FUTURE STATE OF YOUR PROFESSION?

The growth opportunities. In fact, we recently opened an office in San Marcos and are looking into the possibility of opening offices in the Bastrop and Brenham/Round Top areas.

WHAT ADVICE WOULD YOU GIVE TO UP-AND-COMING YOUNG WOMEN IN YOUR PROFESSION?

Juggling the responsibilities of running a business and being a mom can be very challenging. You must find a balance that works for you. When my kids were younger, I opened my office near their school so they could walk to my office together after school and do their homework. Now that they are older, I have adjusted my hours at the office to work around their sports schedules. Again, you must be flexible and adapt because what worked 10 years ago isn’t true today.

IN WHAT WAYS DO YOU SERVE AND GIVE BACK TO YOUR COMMUNITY?

I have served on many boards, including Trinity Episcopal School for 12 years, serving as president for three years. I was also the president of Victoria Ballet Theatre board of directors, the Cultural Council, and the Victoria County Bar Association. I’ve also facilitated many community training programs and support groups for families affected by Alzheimer’s and other dementias.

WHAT CHARITY OR NONPROFITS DO YOU SUPPORT AND WHY?

It varies. I try to support locally as much as I can. In the past we have sponsored Purple Out the Park with the Victoria Generals baseball team, which we did for five years, the proceeds of which benefited the Alzheimer’s Association. Most recently, Senior Helpers established a college scholarship at St. Joseph High School for students who have been impacted by Alzheimer’s.

Jade Hoffman Briana Balusek

MANAGING DIRECTOR ATTORNEY/PARTNER

AGE:

EDUCATION: Bachelor of Arts in Communication with a Concentration in Public Relations from Mississippi State University

CITY OF RESIDENCE:

COMPANY: Avenue

AGE: 36

EDUCATION: BBA Management, Texas

A&M University; JD, The University of Houston

CITY OF RESIDENCE: Edna

COMPANY: Kliem & Balusek

HOW DID YOU BECOME INVOLVED IN THIS INDUSTRY?

HOW DID YOU BECOME INVOLVED IN THIS INDUSTRY?

Since I was young, I’ve always known that I wanted to pursue a career that involves helping people. The many aspects of the marketing field allow me to do that by blending research and creative design – some of my favorite things.

WHAT DRIVES YOU TO SUCCEED?

Knowing that what I do each day helps people reach their goals and feel confident in their business is a driving factor to success for me. I also believe success is fueled by happiness, so going to a workplace each day that I truly enjoy makes me work even harder and driven to succeed.

WHAT ARE THE BIGGEST CHALLENGES YOU HAVE FACED DURING YOUR CAREER? HOW DID YOU OVERCOME THESE CHALLENGES?

Not everyone appreciates or understands the diversity of the marketing and advertising world. We work hard to design branding packages and advertisements that are appealing to the eye, but there’s also a science behind all the “pretty things.” Researching and analyzing data are necessary to keep up with the ever-changing industry and I love collecting this information to share with our clients.

WHAT EXCITES YOU ABOUT THE CURRENT AND FUTURE STATE OF YOUR PROFESSION?

One of my favorite things about my job and something that was instilled in me while studying public relations is that every day is different. You never know what is going to happen, so constantly staying on your toes and being ready to help with any situation is key. Marketing is constantly evolving, so I’m excited to see what advancements in technology and new strategies we can implement in the future.

WHAT ADVICE WOULD YOU GIVE TO UP-AND-COMING YOUNG WOMEN IN YOUR PROFESSION?

Just go for it and don’t let anyone tell you that something isn’t possible. Always treat people with respect and have empathy. There is no amount of money that is worth bringing someone else down, because you never know what they might be going through. Follow your instincts and if something doesn’t feel right, then it probably isn’t.

IN WHAT WAYS DO YOU SERVE AND GIVE BACK TO YOUR COMMUNITY?

Giving back to the community is something that’s important to me both personally and professionally. Working at Avenue, I’ve been fortunate enough to work with multiple amazing nonprofits in our area, including the Victoria Ballet Theatre, the Children’s Museum, Perpetual Help Home, Theatre Victoria, and Christ’s Kitchen. One of the largest events that we help with is Citizens Medical Center’s Run Against Cancer which is coming up on Oct. 22, with all proceeds directly benefiting local cancer patients.

“Follow your instincts...”

I’ve wanted to be an attorney for as long as I can remember, but it definitely did not come without bumps in the road. After hearing Justice Scalia speak while attending the National Youth Leadership Forum on Law in Washington, D.C., during high school, I immediately knew I was on the right path.

WHAT DRIVES YOU TO SUCCEED?

My determination and drive stems from my desire to always be better today than I was the day before. I have always been encouraged to dream big and to never let anyone tell me what I can and cannot do. If I’m told no, I will find my yes.

WHAT ARE THE BIGGEST CHALLENGES YOU HAVE FACED DURING YOUR CAREER? HOW DID YOU OVERCOME THESE CHALLENGES?

Failing the bar exam was one of the biggest setbacks I’ve encountered to-date. That “failure” defined me for many years before I found the courage to go after my dreams again. After having children, I found myself wondering how I would explain to them that I went to law school but wasn’t an attorney. Then, I asked myself how that conversation made me feel. I didn’t like it. In that moment, I decided I wanted to be the example of what it looks like to go after everything you want in life, even if it means failing over and over again.

WHAT EXCITES YOU ABOUT THE CURRENT AND FUTURE STATE OF YOUR PROFESSION?

There is never a dull moment as a practicing attorney. I learn something new every day about my profession and myself. New clients usually mean new challenges which require attorneys to get creative with new solutions because no two cases are identical. It’s exciting to see the legal industry finally embracing technology and new ideas about how to conduct business as an attorney. These changes, due in large part to COVID-19, will hopefully lead to a reduction in costs for our clients as well as a better industry culture that will allow for life outside the law firm.

WHAT ADVICE WOULD YOU GIVE TO UP-AND-COMING YOUNG WOMEN IN YOUR PROFESSION?

Remember that motivation is not the ability to want to do something, it’s the determination and dedication to push yourself to do the things you don’t want to do. Take time to figure out who you are as an individual, what drives and motivates you and what type of life you want. Be intentional with your time, efforts, and actions. Protect your core values. Everything in your life is a choice. A positive attitude and hunger to learn will take you very far in life and in your career.

IN WHAT WAYS DO YOU SERVE AND GIVE BACK TO YOUR COMMUNITY?

Every day I strive to educate our community about legal solutions to common everyday problems. I strongly believe that by educating the public on these matters we encourage people to become proactive thinkers instead of reactive. Additionally, I currently serve on the board of directors and several committees for the Jackson County Chamber of Commerce and Agriculture. I volunteer my time to aspiring attorneys all over the country to assist them during their bar exam preparation by coaching, supporting, and encouraging them along their journey.

WHAT CHARITY OR NONPROFITS DO YOU SUPPORT AND WHY?

I believe in lending support to any charity or nonprofit whenever possible and that support tends to change with the tide based on need. That said, the support I give on a regular basis lies within the community. My husband and I support the students of Edna ISD by participating in many of the school fundraisers and we make annual donations to my alma mater via the Texas A&M University Alumni Foundation.

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