Fig Industries Little Yellow Book

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desig for good


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BRANDING PACKAGING MARKETING PHOTOGRAPHY LETTERPRESS FIG MAGAZINE


Fig Industries is a small but mighty team of thinkers and makers. We’re creatively led, strategically driven, and aesthetically obsessed. We’re intelligent and friendly designers, photographers, and writers who produce thoughtful designs. Fig Industries has the capacity to be both adaptive to the ever-changing needs of our small business clients while strengthening our craft with world-renowned industry leaders. We’re real—and really interested in getting to know you. We love what we do and believe in meaningful interactions. Design for good is just the beginning.


Branding Your brand’s identity is essential to its success. Once we learn more about the personality of you and your brand, we can help establish and grow its presence—both locally and nationally. Your entrepreneurial origins are valuable tools we can use to tell your brand’s story. We’re good at helping you stand out from the crowd.



Logo & Marketing Materials

b ra ndin g

THE BAKER’S TABLE




Packaging First impressions matter. Facing thousands of product choices every day, the skill to influence and motivate decision-making should be strategic and deliberate. Packaging plays a major role; it must attract, intrigue, inform, excite, and engage. With extensive experience in luxury consumer goods packaging as well as retail food packaging, the team at Fig Industries is equipped to create a package that will be the foundation for your brand. It’s what’s inside that counts—but you can’t discount the desire to discover what lies within.



PACKAGING

PATTI’S GOOD LIFE

BBQ Sauce, Marinade & Hot Sauce


Marketing If your brand is the personality of your business, your marketing plan is how your business communicates, what it has to say, and to whom. A strong brand needs a reliable and strategic marketing plan. Our team of smart and experienced marketers, designers, and communicators will develop a plan that will effectively craft your message and share it with the right customers at the right time. Timing really is everything.




m arke tin g

PENNSYLVANIA COLLEGE OF ART & DESIGN Campaign Brochure


WE’RE A

SMART & SO

committed to producing

MEA

BRAND DESIGN

and

Our goal is to communicate messages that change percepti the communities around us. We’re responsive listeners

&

AT THE

HEART


&

SOCIABLE

TEAM OF

MEANINGFUL AND STRATEGIC

GN and

ge perceptions, connect with our client’s vision and enrich ve listeners who build trust by fostering realtionships.

HEART OF EVERYTHING WE DO.



Photography Photography has the power to change perceptions and influence thoughts and feelings. Experts in styling and masters of light, our exceptional photography team will guide you through the process to capture the perfect image to emotionally resonate with your audience. Our art directors and marketing experts will design, craft, and style your product or your team to make a statement and visually define your brand. Half and full day rates available upon request. We will capture you in your best light.



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EDITORIAL SHOOT

Fig Lancaster, Holiday ‘13


Letterpress Invented by Johannes Gutenberg in the 1400s, letterpress printing was the primary form of printing and communication for more than 500 years. Today, letterpress printing provides a luxuriously tactile feel that denotes quality. It is used on forms of communication such as wedding invitations, holiday cards, business cards, and announcements. Ten years ago, Fig Industries purchased three presses: a 1860 Gordon Franklin treadle operated 10×15 platen press, a 1950 Heidelberg Windmill Red Ball 10×15 press, and a Challenge MP15 14×19 Proof Press. Fig Industries combines modern design with this old-world printing process—a custom result for clients who want to make a unique statement. You’ll be impressed!




LETTERPRESS

WOHLSEN CONSTRUCTION

Custom Letterpress Invitations



Fig Magazine Fig is a targeted, multi-layered communications package. With a beautiful print publication, a dynamic web presence, and engaging social media platforms, Fig offers voice and vision to independent businesses in great destinations. Our team of strategic marketers and talented designers will work with you to develop your strategy, create your design, and craft your message. We then deliver your brand into the hands of our cultivated Fig audience. Learn more at figmagazine.com.


LANCASTER WES

Find out more about Fig’s mission at

FIGMAGAZINE.COM


ASTER WEST CHESTER KENNETT SQUARE BETHLEHEM COLUMBIA,SC


Notes


HAVE AN IDEA? JOT IT DOWN!


How can we help? Let’s start the conversation.

LANCASTER, PENNSYLVANIA 717 394 7737 | studio@figindustries.com To learn more visit figindustries.com



creative thinkers & makers w ith a forever mission of

D E S I G N F OR G OOD


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