sHARAI’s sAFARI Red Sea Mall, Jeddah, Saudi Arabia Owner/Management Company: Red Sea Markets Limited The larger than life Sharri Family returned to the Red Sea Mall for a second year, to lead customers on an exciting and adventurous safari, brought to life at an incentre installation.
RosHAn MAll suMMeR cAMPAIGn 2015 Roshan Mall, Jeddah, Saudi Arabia Owner/Management Company: Kinan International Real Estate Development Company During the Jeddah Summer festival, Roshan Mall drew thousands to their in-centre Fun Zone to enjoy multiple activities and events, and the added incentive of unique giveaways and prizes.
neW MeDIA eMeRGInG tecHnoloGY DIGItAl WAY FInDInG sYsteM Abu Dhabi Mall, Abu Dhabi, UAE Owner/Management Company: H.H Sheikh Suroor Bin Mohammed Al Nahyan Abu Dhabi Mall introduced ‘Kompas’ a digital wayfinding system allowing customers to search by keyword--a function employed by online search engines--to help them navigate in-centre.
InteRActIve 3D KIosKs Al Nakheel Mall, Riyadh, Saudi Arabia Owner/Management Company: Arabian Centres Company Limited Al Nakheel Mall replaced traditional printed directories with in-centre kiosks, and integrated social media tools and a Mobile app to allow shoppers the opportunity to pre-plan their visits.
WebsIte lAuncH Khalidiyah Mall, Abu Dhabi, UAE Owner/Management Company: Lulu Group International Khalidiyah Mall’s innovative responsive website enables the sharing and distribution of targeted content to customers in a personalised manner, as well as access to self-service capabilities.
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