Emirates Woman - June 2020

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JUNE 2020




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HEAD OFFICE Media One Tower, Dubai Media City, PO Box 2331, Dubai, UAE, Tel: (+971) 4 4273000, Fax: (+971) 4 4282261, E-mail: motivate@motivate.ae DUBAI MEDIA CITY Office 508, 5th Floor, Building 8, Tel: (+971) 4 3903550 Fax: (+971) 4 3904845 ABU DHABI PO Box 43072, UAE, Tel: (+971) 2 6772005 , Fax: (+971) 2 6770124, E-mail: motivate-adh@motivate.ae LONDON Acre House, 11/15 William Road, London NW1 3ER, UK, E-mail: motivateuk@motivate.ae

Printed by Emirates Printing Press, Dubai

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Editor’s Letter

Welcome to The Beauty Issue. This month, Emirates we’ve compiled the most beautiful books to adorn your Woman celebrates beauty in all its forms, from the inside coffee table page 100 and selected the coolest additions to out. From exclusive interviews with beauty industry up the ante in your bathroom on page 88. Our cover star heavyweights including model turned this month is Barkha Shewakramani, mogul Rosie Huntington-Whiteley page founder of UAE-based beauty brand 24, globally renowned makeup artist Barkha Beauty. We were impressed by HAVING A and entrepreneur Charlotte Tilbury her beauty acumen (the Hollywood set BEAUTIFUL page 64 and Net-A-Porter’s Global including Hailey Bieber are fans) and HEART COUNTS, Beauty Director Newby Hands page 44. desire to give back. Having donated her AND IS A We also stay close to home and products to the nurses working during champion the Middle Eastern-based this time of crisis both across the UAE MAGNET FOR brands going global on page 74. and in Europe, in an attempt to lift their MIRACLES. We speak to supermodel ‘The Body’ spirits during a challenging time it was Elle MacPherson, co-founder of WelleCo clear to us that beauty is indeed not only about supplements and how to shine from the inside, skin deep. Having a beautiful heart counts, and is a magnet uncover what we should be sleeping on to get the right for miracles. The best tools page 58, new technology page amount of beauty sleep on page 72 and the positive effects 94 and at home remedies on page 90 all ensure you’ll be of an IV-induced beauty regime on page 98. Home-wise feeling primed to take on Q3, full force.



Advanced Night Repair Eye Recovery Dhs216 Estée Lauder

Navy ‘Health & Wellness’ Sweatshirt Dhs515 Sporty & Rich

Beauty Bar 24k Golden Pulse Facial Massager Dhs50 Amazon

Olaplex Hair Perfector No 3 Repairing Treatment Dhs230, Olaplex

The Super Elixir Dhs374 WelleCo with Caddy, 300g


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CONTENTS JUNE 2020 The New Mogul p.14

Monitor News p.10

Pure Magic with Charlotte Tilbury p.64




The Beauty Shelf p.43 Exclusive Interview with Net-A-Porter’s Global Beauty Director p.44 Luxe Toothpaste p.47 The Hero Buys p.50 FASHION



The Icons p.22

Accounts to follow this month p.12

Backstage Beauty: SS20 p.28

Podcasts p.13

Dream Team p.40

The Real Rosie p.24

The Founders p.52 En Pointe – the best makeup brushes p.58 Hollywood Hair Guru Jen Atkin p.60 Toni Malt’s Beauty Routine p.62


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Kindred Spirit p.32

The Super Elixir p.72




The Beauty Empires p.68 Brand Builder – The Ordinary p.70 Going Global p.74 The Beauty of Self-love p.76 The Rise of the Filtered Face p.78 The Homegrown Beauty Brands Gaining Recognition p.80 Team Players p.82 Beauty Sleep – what you need for essential rest p.84



Bathroom Baller p.88

The Cover

Home Spa – the best DIY treatments p.90 Facial Massage p.92 Beauty and Tech p.94 Eat Beautifully p.96 The Elixir Clinic p.98 Beautiful Coffee Table Books p.100 The World’s Best Beauty Spas p.102 Hermès Lipstick p.106

Barkha Beauty Layla Matte Lipstick; Jumpsuit, Mybestfriends at Ounass.ae


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Sporty & Rich


The brainchild of Emily Oberg, sustainably made with a clever take on athleisure, this brand has all the comfort plus the cool – one to watch. Sportyandrich.com



Whether you are still working from home or enjoying newfound freedom, we’ve compiled the pieces we love for some beauty sleep, sun and sand.

Cotton and silk-blend crepon wrap midi dress Dhs8,722 Gabriela Hearst

Bikini Top Dhs149 and Bikini Bottoms Dhs79 Zara



Bursting with notes of lemon, citrus, labdanum, creamy sandalwood and raw patchouli, the Les Exclusifs de Chanel – Le Lion is a must-have on your beauty shelf. Dhs770 for 75ml



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These jaw-dropping angular aviator sunglasses adorned in a white acetate nose bridge, cut the perfect shape while shading your eyes. Dhs1,145



This charming Karma protection and wholeness 18 carat gold and diamond necklace represents rejuvenation, growth, divine guidance and self-discovery. Dhs40,588

Silk satin robe Dhs1,125 La Perla




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Social Listings






Established in Melbourne in 1987, Aesop’s objective is to formulate products of the finest quality. Offering skin, hair and body care products, they create everything with a meticulous attention to detail both in terms of ingredients and branding, while also integrating natural ingredients.

Created by Dr. Lamees Hamdan, an expert in the science of healing, SHIFFA combines organic ingredients with skincare science. The brand promotes beauty from within with its own unique ‘healing essence’ – a combination of active ingredients in therapeutic concentrations to heal the skin from within. This works magic.

Professional makeup artist, content creator and overall creative genius, Mo Hindash is a natural in front of the camera, posting regular product reviews and tutorials to his YouTube channel. Prior to finding his love for beauty, it was his passion for art that made him a distinguished makeup artist in the Middle East.

This cruelty-free label is the parent company for the game-changing brand, The Ordinary. There are 10 other brands under the Deciem umbrella following the mantra “clinical formulations with integrity”. They aim to ensure consumers are familiar with products that deliver amazing results at reasonable prices.





New York-based Milk Makeup was born out of a fashion photography studio named Milk in downtown Manhattan. Their products are cruelty-free, parabenfree and 100 per cent vegan. Setting their brand apart, they use alternative natural ingredients in their products including watermelon extract and mango butter.

Launched by award-winning beauty blogger Huda Kattan in 2013, seven years on Huda Beauty is now one of the world’s most popular beauty brands with a valuation of $1.2Billion. Starting with a collection of false eyelashes, the brand now consists of everything from makeup to new skincare brand Wishful.

This Swedish beauty and skincare company has carved a niche out in the beauty space for themselves. Their innovative take has led the brand to become popular in the skincare space with products including Luna, ISSA Tooth brush and UFO smart mask device.

This renowned Lebanese makeup artist has an enormous presence on social media. With a fan base of over 1.1 million on Instagram and over 600,000 on YouTube, Maya’s makeup looks are an instant hit with women across the Middle East.





Including a whole host of active ingredients in their products, they use specific components for therapeutic reasons. Their formulas are cruelty-free emphasising organic, high quality and food-grade ingredients. The brand’s gua sha tool and jade roller are popular beauty essentials that are a must for beautiful skin.

Launched in France in 1969, eventually coming to the Middle East in 2007, Sephora is the go-to place for all your beauty needs. It offers a wide range of leading skincare, makeup and fragrance brands from around the world which can be found exclusively at Sephora.

Launched by Rihanna in 2017, from the outset Fenty Beauty pitched itself as a game-changing force in the beauty industry, offering 40 shades of foundation. At the core of Fenty Beauty’s brand ethos inclusivity, ensuring all products are formulated to suit all skin tones.

Net-A-Porter’s Global Beauty Director, Newby Hands is an incredible woman. Having tried and tested products to ensure we have the real downlow on what they deliver. With knowledge in every area of beauty from skincare to makeup, it was our pleasure to interview her for this issue.


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A curated list of who to #follow this month


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Breaking Beauty

Plug & Play

The best beauty related podcasts to listen to now

Beauty editors Jill Dunn and Carlene Higgins are here to tell you what’s good, uncovering the breakthrough people, products and moments in beauty – every Wednesday. Expect inspiring stories behind the most iconic, best-selling beauty products straight from the founders themselves such as Glossier’s Emily Weiss and Tata Harper. A must-listen before buying. Overnight Success

Best-selling author and founder of cult beauty brand Rodial, Maria Hatzistefanis (aka @MrsRodial) aims to inspire, motivate and entertain with the Overnight Success podcast. This podcast covers industry insider stories, work, fashion and, of course, beauty.


Beyond The Beauty

Bobbi Brown is one of the most renowned names in beauty today. But who is the real Bobbi Brown, and what can we all learn from her? The legendary makeup artist walked away from her billion-dollar beauty brand and hasn’t stopped creating ever since. She’s a New York Times best-selling author, a certified health coach and an entrepreneur, but her insatiable curiosity doesn’t stop there. In Beyond The Beauty, Bobbi Brown sits down with world-class doctors, experts and entrepreneurs across the health, beauty and lifestyle space – asking the questions that can help us all understand the real meaning of beauty. The Beauty Closet


Full Coverage

Full Coverage is a podcast for beauty addicts, by beauty addicts. Join professional makeup artist, Harriet Hadfield and unprofessional beauty junkie, Lindsey Kelk as they discuss everything happening in the world of makeup, skincare, haircare and beyond.


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What’s the secret to the world’s glowiest skin? Why use clean, nontoxic personal-care products? Can lasers and injectables really make a person look better? The Beauty Closet, the newest podcast from goop, editors Jean Godfrey-June and Megan O’Neill are going to answer the questions everyone wants to ask. Interviews include top makeup artists, dermatologists, beauty founders, researchers, plastic surgeons, hairstylists and of course their boss, Gwyneth Paltrow. The Glossy Podcast

The Glossy Podcast is a weekly show discussing the impact of technology on the fashion and luxury industries with the people making change happen.



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Barkha Beauty is one to watch. Founded by Barkha Shewakramani, this beauty brand is making waves both regionally and as far as the Hollywood Hills. We found out what it takes to scale at speed without relinquishing on quality.

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Previous pages: (left) The Bold Lip A bright, bold lip is one of the most effortless ways to make a stylish statement. Lipstick: Barkha Beauty Rich Matte Lipstick; Blazer Dress, RTA at Ounass.ae; (right) The Sun -Kissed Bronze eyeshadow, which is both universally flattering and appropriate for nearly any occasion. Lipstick: Barkha Beauty Layla Matte Lipstick; Jumpsuit, Mybestfriends at Ounass.ae; Both pages: The Rose Tint Pink eye makeup can add a fun pop of color and bright warmth to any makeup look. Lipstick: Barkha Beauty RV Matte Lipstick; Off-The-Shoulder Blazer, Mybestfriends at Ounass.ae

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Left page: (left) The Skin Glow Glow gives the illusion of more hydration and it adds life to the face. Lipstick: Barkha Beauty Nai Matte Lipstick; Dress, Fendi; (top) Lipstick: Barkha Beauty Layla Matte Lipstick; Jumpsuit, Mybestfriends at Ounass.ae; (bottom) Lipstick: Barkha Beauty Mika Matte Lipstick; T-Shirt, The Frankie Shop available at Net-A-Porter, Vegan Leather Harem Pants, Nanushka at Ounass.ae; This page: (left) Lipstick: Barkha Beauty Mika Matte Lipstick; Vegan Leather Blazer, Nanushka at Ounass.ae; (right) Lipstick: Barkha Beauty Nai Matte Lipstick; Dress, Fendi

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What do your first 30 mins of the day look like, your morning routine? I start my day with a turmeric, ginger and gooseberry shot along with warm water followed by my cup of tea. I’ve been doing 16 hours intermittent fasting for nearly 6 months now so I prefer to have a late breakfast/ early lunch. I check my Instagram and emails upon waking up and then follow up on my son and his online schooling these days. Your schedule is packed with work/ family/ travel. How do you maintain a sense of balance when you’re always on the go? The video calling app Botim has changed my life, as it allows me to see and talk to my son and husband freely while I’m away. I like to shut down for 10 minutes every night to focus on my affirmations with meditative music. I have always been clear about my priorities with family at the top of my list, that made me take the tough decision of closing my office. Now instead, every morning my team reports to me at my home for few hours allowing me to see to my husband and my child at the same time. How did you know it was the right time to launch your own business and did you always know it would be the beauty industry in which you’d launch? My cousin (who I grew up with and is like a sister) reminded me the other day that when I was 12-years-old I announced to my family that when I grow up I would have my own beauty and skincare brand – it was like a vision. After having my own clothing label Dramaqueen for a few years, I inherently knew beauty was a natural progression for me. How did you decide what the DNA of Barkha Beauty was and do you feel that has changed or evolved since launching? The search for a perfect nude matte lipstick led me to creating my own. I always knew that the ethos of my brand would be to enhance what’s god given rather than to alter it to something different. I wanted to create an accessible, vegan, cruelty-free beauty brand. You always look so well presented. How important do you think it is that you as founder are an ambassador for your brand? People do ask me questions about makeup and skincare routines so I do feel a responsibility towards our clients to uphold my belief in clean skin and minimal, high-quality makeup. Do you naturally feel more drawn to the creative or the business side of the brand? I don’t know what I would’ve done without my husband and my brand head Shweta who are the

business brain of the company. I’m truly a creative person who dreams of beauty products and wakes up in the middle of the night jotting down lip shade colours and new product ideas. Numbers are my weakness so I ensure I work with those who supplement my skillset. As a young brand, what has been the biggest hurdle since starting and how did you overcome it? Beauty is a very competitive industry. The biggest challenge for any new brand is how to stand out and for any existing brand it is how to stay relevant. Do you have any mentors or guides and how does this help navigate the right path? I follow my gut and think of myself as my most difficult consumer. Today’s customer is incredibly well informed and aware of ingredients, branding, marketing and more, so as a brand we have to be very careful about what we create. It is a well thought out process. Why do you think Barkha Beauty has already amassed such a loyal following in such a short time, including the likes of Hailey Bieber and the Hollywood crowd? Most of the young Hollywood actresses find me relatable and approachable and our journey started first as a friendship. Over time they developed a sense of trust in me and I believe they support our brand ethos. Our products are manufactured in an all women run factory in Bulgaria. Over time I’ve have donated a chunk of profits to Harmony House which is a nonprofit school for children in Delhi, India. What are your signature products you use religiously when it comes to skincare and make up? I am on a lot of medication as I suffer from Lupus, which means my skin is overly sensitive. I cannot live without the calming serum by Dr Barbara Strum, Glossier’s Hybrid Serum and sunscreen. I absolutely love Pat McGrath concealer and her finishing powder. I don’t like to use foundation often unless I have a red-carpet event or a photoshoot. I use Smashbox contour powder as a blush because I like high defined cheekbones so I’m obsessed with their Cali Palatte and of course Barkha Beauty nude lipstick Saesha is my daily staple. What are your strongest markets to date and have you seen a change in what clients are buying during the current situation? Definitely the Middle East and India so far. We will be launching in The United States and London very soon. The one change I have seen in this market is the huge rise in online orders as most people are staying home due to the pandemic.

How do you approach client engagement and how helpful has social media been? I love interacting with my clients and answering each query they send via social media. Social media has been a game-changer in terms of brands being more approachable. Plus, for us, on the other side we have direct access to our consumers which makes life much easier since they are not shy to send their honest feedback be it good or bad. Which Instagram accounts do you follow for inspiration? I admire Pat McGrath so hers is one account I look at every day, Dr Barbara Strum for skincare advice as she has a very logical and medical approach to skincare is also a regular visit for me. What do you carry with you always when travelling? Carmex lip balm, a face mask for in-flight or if I need a pick me up, Saesha lipstick by Barkha Beauty and Smashbox bronzer. What advice would you give to your younger self starting out? I would’ve taken out time to study cosmetology and finance management. If you had not launched Barkha Beauty which other role would you choose career-wise? I would’ve been a skincare specialist which is actually what I’m studying now. I’m currently studying for a diploma in organic skincare. This issue is ‘The Beauty Issue’ – what does beauty mean to you? As cliché as it may sound, beauty truly does come from the inside out. If your gut is unhealthy it will reflect on your skin in the form of acne and inflammation. if you feel beautiful you look beautiful. My advice to every girl or woman out there would be to tell yourself every day that you are happy, healthy and beautiful.

Right page: The High Gloss Gloss changes everything, it elevates and emphasises the shape of your eyes. Lipstick: Barkha Beauty Mika Matte Lipstick; Vegan Leather Blazer, Nanushka at Ounass.ae

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Whether you love a classic investment or seasonal statement, there’s beauty in the craftsmanship of an iconic piece

BV Curve sandals Dhs6,250 Bottega Veneta exclusive to GCC

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Faux leather bermuda shorts Dhs149 Zara

Midnight Smoking bouclé jacket Dhs5,005 Blazé Milano available at Matches Fashion

The Chain Pouch Dhs13,500 Bottega Veneta


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Grace Lungo Mini Leather Bag Dhs9,165 Mark Cross available at Moda Operandi

Necklace Dhs22,250 Bottega Veneta

Monkey-print silk top Dhs7,130 Bottega Veneta available at Matches Fashion


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I Feel Love D-frame acetate sunglasses Dhs214 Le Specs available at Net-A-Porter

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Despite being one of the highest-paid supermodels, cover star and face of several campaigns, Rosie HuntingtonWhiteley’s approach to beauty could not be simpler. Taking the lead from her mother who taught her to enhance rather than hide her features, Rosie has been a selfconfessed beauty geek since before she exploded into the modelling industry. Huntington-Whiteley however, also attributes her understanding of what women really want in a beauty product from sitting in a makeup chair. With a devoted social media following of over 11 million on Instagram, in 2018 Rosie decided to launch her very own beauty platform Rose Inc. through which she shares tips, tutorials, insightful features and products that she genuinely loves, including Hourglass. After using the 100 per cent cruelty-free products and recommending it to friends and makeup artists, she became the first global ambassador for the brand. Currently self-isolating in Los Angeles with her husband Jason Statham and their son Jack, Emirates Woman caught up with the supermodel over Zoom. Being an ambassador I’ve been a fan of the brand for over seven years after being introduced to the products by a makeup artist. The next day I went out and purchased the products myself for my makeup bag, so I’ve been a true fan ever since. I recommended it to my friends and makeup artists and when I launched Rose Inc. in 2018 and I was doing beauty tutorials, I would mention the products. Eventually I was introduced to the brand and its founder Carisa Janes and we just started this natural friendship. I did a few small projects with the brand and the partnership has grown and evolved naturally, so becoming a face of Hourglass is a massive honour and it’s exciting to work for a brand that you really love.

WO R D S : D I A N A B E L L- H E AT H E R

THE REAL ROSIE After countless fashion campaigns, catwalk appearances and magazine covers, Rosie HuntingtonWhiteley has unrivalled beauty knowledge under her belt

Inside her makeup bag I always recommend the Hourglass Ambient Lighting Powder Palette. It’s universal and even if you don’t wear a lot of makeup, it’s a wonderful product that you can seamlessly fit into your routine and it gives this candlelight diffused finish to the skin. Another favourite of mine would be the Hourglass Arch Brow Sculpting pencil – mine is Warm Blonde – and it’s the quickest way to get perfect brows. Then the Hourglass Vanish Airbrush concealer that launched in January and I’m just an enormous fan of the formulation. It gives me the coverage I need, without being cakey. Personally I haven’t used foundation since I got my hands on these concealers. I basically moisturise my face and apply concealer where I need and blend it out. Its buildable, stretches across the skin beautifully and I use two shades, Fawn and Pearl. I always recommend to purchase two shades of concealer and foundation, that way you can create dimension and also adjust if you get exposed to the sun. Hourglass Confession Lipsticks are incredible, I personally believe they are the best lipstick formulations out there. They are high pigment, dense in colour, with a creamy almost satin-like finish. One swipe and you have a strong lipstick look, and there is a well-curated colour range. I have a signature shade called ‘You Make Me” which is a very warm terracotta nude hue which is very unique. I always wear bronzer and the Hourglass Ambient Lighting Bronzers are incredible.

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Switching it up for evening During the day I don’t wear eyeshadow, so in the evening I like to apply Hourglass Scattered Light Glitter Eye Shadow that are so easy and impactful to use. I usually then apply a few more coats of mascara and perhaps do a bold lip colour for the evening. In the day time I always want the same sort of look, natural complexion, bronze contour, blush cheeks, mascara and an easy-to-maintain lip, so I go for a lip oil or lip gloss that I don’t have to worry about. Inherited talent I always remember watching my mother get ready for work or for a night out. I’d creep into her bedroom and she would allow me to sit on the bed and watch her get ready if I was silent and didn’t ask any questions because it was her time. As a mother I totally relate, getting ready is often your own ritual, it’s a time to transform. So, I would sit and watch her. It was so intriguing for me to see her go from being my mum to a woman who was going to work for the day, or a woman who was going out for the evening. It transformed her confidence and for me as a young girl, she was the most glamorous thing I ever laid my eyes on. Then once I became a teenager, I saved up money to buy a baby blue eyeshadow or pink lipstick at the local pharmacies and begged my mum to allow me to wear makeup.


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She would let me wear some but only if it was very natural. I remember her saying to me “makeup is about enhancing what you have, not hiding what you have”, and that stuck with me ever since I was a young girl. What does that mean? The sentiment of this has changed for me over the years, but what I think she meant was; don’t worry about hiding the features, don’t spend all your time masking your skin, embrace them. Focus on the good things so that has always been my approach to makeup. I always want to look and feel like myself, but just a little bit better. If modelling didn’t work out When I was 14-years-old I just remember always being obsessed with fashion and beauty. I grew up in a rural countryside in the UK and my only connection to that world were magazines. There was no YouTube or Internet and it was such a shrouded business for most people, and I think that was part of why it drew me in. I would look at these beautiful images in the magazine and I wanted to be part of creating them. I remember my first few shoots and sitting down in a makeup chair and being surrounded by all these products, I wanted to learn everything. If I wasn’t doing what I’m doing I’d probably be a makeup artist, or an art director or stylist, I would’ve always ended up in a creative field and certainly I believe fashion or beauty. The personal gamechanger One thing you hear universally from all experts is take care of your skin. I’ve been someone who struggled with acneprone skin my entire adult life and my mother had acne too. I have been on this lifelong quest to research how to better my skin and it’s something I’m constantly learning about. A game-changer for me has been using non comedogenic formulations when it comes to skincare and makeup products. It basically means it’s a formulation produced without pore-clogging ingredients in it. Since changing my products to non-comedogenic formulations, my skin is so much more managed. It improved in a matter of weeks. Making it in the beauty industry The beauty industry and beauty companies are built on a community. You have to connect with your consumer, there has to be a two-way dialogue. People respond to brands that stand for something. It used to be enough to have pretty makeup and packaging, but now you have to stand for something. Whether it’s a cruelty-free message that Hourglass has, or sustainable messaging or a brand that embraces diversity, so it’s important there is community and messaging behind a brand. There needs to be a culture surrounding a brand.

Most unusual item in her makeup bag I use a toothbrush to groom my eyebrows with, not the one I use on my teeth. The keepsake One item I could never throw away is my Confessions Lipstick, it’s a little heirloom. Her Hourglass highlight I really enjoy working with Marc Reagan. We have such a similar way of applying makeup, he’s so technical and precise and has a true depth of knowledge. I love the look he did when we met which was Scattered Light Glitter Eye Shadows and Vanish foundation and it’s my go-to evening look. One of the things I learnt from Hourglass is to line the upper inner waterline of your eye and it’s amazing how much it transforms and enhances the shape of the eyes.

What women want from beauty I always study how a woman wears her makeup and despite there being endless glamorous looks we can find on social media, women just want to feel like the best version of themselves. They want to feel natural, and there are different variations, but ultimately they want to feel like themselves. I notice women sticking to classics that suit her. You want to apply your makeup in the morning, feel great all day and not think about it. I don’t want to think about it, I want it to work for me.

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From left: Ambient Lighting Bronzer Nude Bronze Light; Hourglass Confession Ultra Slim High Intensity Refillable Lipstick You Make Me; Arch Sculpting Brow Pencil Warm Blonde; Vanish Liquid Concealer Fawn, all Hourglass


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Many of the Spring 2020 trends have been directed at makeup maximalists, but with most of us embracing the current pared-back lifestyle, we have decided to focus on the microtrends that follow the less-is-more aesthetic. From glossy lips that instantly perk up a complexion, to bold brows that help to disguise weeks of a missed threading appointment, undone bohemian beauty is exactly what we need to keep ourselves sane amongst the chaos.

Left: Dior Addict Lip Maximizer Dhs175 Dior; Collagen Lip Bath Dhs158 Charlotte Tilbury

Summer Beauty We help you recreate the hottest makeup trends from SS20’s runways



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Wet Look Lips Who: Off-White, Vivienne Westwood and Chanel The nostalgia for the 90s is not going anywhere, and glossy lips are having a real moment this season. Easy to sweep on, modern formulas deliver a natural-looking shiny pout without the stickiness. Pro Tip: From Dubai-based makeup artist Manuel Losada Gomez. “Keep the skin beautiful and fresh, concealing whatever is necessary. Go for a gloss on the lips such as Dior Lip Maximizer in 001.”

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Giambattista Valli

Burberry THE LOOK

JW Anderson

Less is More Complexion Who: Burberry, JW Anderson and Giambattista Valli Effortless and fresh-faced beauty has never been more popular, but it does require a little effort on your part to achieve that polished finish. Pro Tip: From Dubai-based makeup artist Anna Poniatowska “It’s very important to wash the face before makeup application, keeping the ‘canvas’ clean and free from natural oils. Go for Embryolisse Lait cream all over the face and neck with a little bit of Dior Skin Glow foundation for very natural coverage – not only will it increase the glow, but it will also leave the skin looking natural and fresh. For the extra shine to the skin, I would add Strobe Cream from MAC to the foundation, and use MAC Matte Bronzing Powder to contour the face depending on their bone structure. Dab a small amount of concealer under the eyes to avoid caking.”

Right: Dior Forever Skin Glow foundation Dhs252 Dior; Matte Bronzing Powder Dhs120 MAC; Strobe Cream Dhs150 MAC


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Left: Velvet Noir Mascara Dhs191 Marc Jacobs Beauty; Soleil Tan De Chanel Bronze Universel POA Chanel

Below left: Arch Brow shaping gel Dhs147 Hourglass; Full Brows in Ebony 05 Dhs98 Burberry Beauty; Powder Eyebrow Pencil in Auburn Dhs90 Gucci Beauty


Hung Vanngo

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Heavy Brows Who: Fendi, Alexander McQueen and Victoria Beckham If you have managed to survive weeks without threading or waxing, then hold out a little longer as your wild brows finally cross into the beautifully bold and thick territory. Don’t forget to brush, pencil, powder and set to avoid hairs getting out of control. EW Tip: After you’ve groomed and defined your brows, use a setting gel to keep any pesky hairs in place. You can always brush the brows up to cover up any gaps and add thickness.

Victoria Beckham

When were you first introduced to the world of beauty? I grew up in a family with a single mother and four sisters, so I was introduced to beauty at a very young age. I painted when I was young as well. But high school was when I knew for sure that I wanted to have a career in beauty. What has your career taught you about what women want from their makeup? That makeup is very personal and each person has their own taste and preference. But the one thing they all have in common is they all want to look their best with a little help from makeup. Your most memorable beauty looks? Emily Ratajkowski at the Emmy Awards in 2016, Selena Gomez at the Met Gala in 2017, Jennifer Lawrence at the Oscars in 2018. What are your all-time favourite makeup products? Cle de Peau concealer, Anastasia Beverly Hills Browiz, Marc Jacobs Beauty Velvet Noir Mascara, Chanel Soleil Tan Bronze Universel, Huda Beauty Tantour. What advice would you give to anyone hoping to become a makeup artist? Work hard, be patient with the process, practice your craft, learn the references and history of makeup. Complete this sentence, being beautiful means... Being beautiful means being confident and happy about yourself inside and out.


The makeup artist to the stars talks career and his favourite products


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Summer Skin

Isabel Marant

Below: Translucent Loose Setting Powder Glow Dhs184 Laura Mercier; Self Tanning Hydrating Facial Skin Care Dhs500 Sisley; Highlighter stick Dhs170 Milk Makeup at Sephora; Shimmering Skin Perfector liquid highlighter Dhs210 Becca

Stella McCartney

Who: Isabel Marant, Zimmermann and Stella McCartney We will never get enough of that golden vacation glow. For a no-fuss approach, invest in a gradual selftanner for the face so you can wake up with sun-kissed skin, or mix a few glow drops with your foundation or primer to achieve a dewy finish. Add dimension to your complexion by working with two shades of bronzer, blusher and highlighter. Pro Tip: From Dubai-based makeup artist Athina Doutiz “The Milk Makeup Highlighter stick or Becca Shimmering Skin Perfector liquid highlighter are great options for achieving a glowy, lit-from-within effect. You can lightly brush a translucent powder on any areas that may become shiny throughout the day.�


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This collection from HAK THE LABEL fuses geometric elements with distinctive, modern shapes embodying the beauty of a global, kindred aesthetic.

This page: Hamsa Earring Dhs480, Hamsa Pendant Dhs335; Right page: Cuff Earring Dhs430, Double Earring Dhs575

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This page: (top) Heart Earring Dhs480, Heart Pendant Dhs290, Hamsa Pendant Dhs335; (below) Nada Earring (big) Dhs380, Nada Earring (small) Dhs290; Right page: Double Earring Dhs575, Evil Eye Pendant Dhs670, Basma Ring Dhs380, Curve Ring Dhs240

Launched in 2018 by Hakima Al Said, ‘HAK THE LABEL’ beautifully fuses cultural symbolism with contemporary design. Finding inspiration from her international upbringing, in all of the many countries she has called home across Asia, the Middle East, South Africa and Europe, her work refines cultural symbolism from the varied environments, into a singular aesthetic. Hakima creates truly unique pieces that are bold yet minimal, balanced with feminine and delicate details. A modern aesthetic informed by the ancient, honouring both beauty and heritage. From many points of reference and with inexhaustible passion and attention to detail, HAK THE LABEL offers original and essential adornments of impeccable style and substance for the discerning woman.

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This page: Cuff Earring Dhs430, Double Earring Dhs575, Curve Ring Dhs240, Basma Ring Dhs380, Evil Eye Pendant Dhs670; Right page: Curve Ring Dhs240, Basma Ring Dhs380, Ibti Ring Dhs575, Agnes Ring Dhs575


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This page: Curve Ring Dhs240, Ibti Ring Dhs575, Extended Cuff Dhs 240, Daliya Earring Dhs335; Right page: Curve Ring Dhs240, Double Earring Dhs575

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Bvlgari’s collection in collaboration with Alexander Wang delivers a new capsule bag collection you’ll want to invest in. Luxury house Bvlgari has joined creative forces with Alexander Wang on a second capsule collection that sees the New York-based designer bring a modern edge to the iconic Serpenti motifs. Feminine and versatile, the latest Belt Bag now comes in summer-ready baby blue and blushing peach. These new additions join the classic black and white versions and also feature two snake closures, two detachable straps and a detachable handle. The bags can be worn around the waist, as a cross-body, over the shoulder or as a clutch, offering plenty of style choices. Part of ‘Serpenti Through the Eyes of...’ saga, a project which kicked off in 2017 and involved a range of international designers, the new Belt Bags by Wang are bound to be the hit of the summer. Available at Bvlgari boutiques now

Alexander Wang


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WO R D S : D I A N A B E L L- H E AT H E R



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The Beauty Shelf

Every month we ask an industry pro to share with us their all-time favourite products across makeup, skincare and fragrance C O M P I L E D : D I A N A B E L L- H E AT H E R

lashes along with giving it a ‘faux lash’ effect.

Influencer Rhea Jacobs first came across our radar in 2017 when she beat 104,000 applicants to secure one of the five spots to represent Marc Jacobs beauty on a global scale. That’s not bad for someone who only had 1000 Instagram followers at the time. Originally from India but raised in Dubai, the makeup maverick and content creator continues to inspire women to embrace their own individualistic beauty. “Makeup is like art,” she previously told Emirates Woman. “It’s always different with each look and person. My process begins with a base and the rest is just creativity.”

Hangover Good To Go SPF25 Moisturiser Dhs185 Too Faced

I wear this even when I’m indoors. This formula has UVA and UVB protection without the white cast. Cream Lipstain in shade ‘Electric Ruby’ Dhs80 Sephora Collection

It’s my go-to perfect red. What I love is that it’s hydrating, comfortable to wear and still packs in a bold statement colour which usually lasts me all day. Healing Ointment Dhs93 Aquaphor at noon.com

Dior Lip Glow Oil in shade Berry Dhs166 Dior

This combo is so hydrating and gives your lips that natural rosy flush, which works great for pigmented lips like mine.

I first learnt about this product from a makeup artist on set in LA. She said it’s a staple in every makeup artist’s kit and now I understand why. You can use it on chapped lips, irritated skin, dry patches or even if you want glossy lids, the possibilities are endless.

Snap Shadows Dhs115 each Fenty Beauty

They are so compact and gives you a choice to pick the shade range you prefer. My favourite has to be the 3 deep neutrals and 8 pastel palette. FortifEYE pads Dhs132 Pixi Beauty

It’s great fix to depuff the eyes. I usually use them in the evenings every four days or so before layering my eye cream. Extreme Comfort Cream Dhs357 Anne Semonin


I have sensitive skin and this product has been a complete lifesaver. I use this both morning and night. It not only hydrates but also protects the skin by calming and preventing irritation. Travelmate Sheet Mask Set Dhs147 nisnass.ae

I use these whenever I travel or even after a shoot. It helps to hydrate the skin and soothe and protect from external aggressors.

Long-Wear Weightless Foundation in ‘Warm Honey’ Dhs189 Bobbi Brown

This formula gives you a second-skin finish. I feel like I don’t have any product on when I wear it as it’s so light and it’s SPF15. Velvet Primer - Epic Lash Primer Dhs128 and O!Mega Lash Volumizing Mascara in Blacquer Dhs88 both Marc Jacobs Beauty

Hands down the best mascara I’ve used to date. The primer helps condition and protect my


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Newby Hands, Global Beauty Director at Net-A-Porter needs no introduction. Overseeing beauty across the e-commerce platform as well as PORTER magazine, anything she doesn’t know isn’t worth knowing. We discussed hero products and beauty practices. Excited? You should be.


The Beauty Guru What do the first 30 minutes of your day look like in your morning routine? I never have a problem waking up and getting up which certainly makes mornings easier. I always have a cup of tea when I wake up, ideally in bed – always organic tea with organic milk. Recently I have started a proper routine of body brushing followed by Legology CelluLite oil and Dr Barbara Sturm Body Lotion, but it’s super-fast – the brushing takes 30 seconds max, and I especially like this body cream because it sinks in so fast. It’s the same for my face as I don’t like spending ages on skincare; currently I’m using Dr Prager’s Foaming face wash, then any of the serums I have currently on the go, usually that includes Estee lauder’s ANR and the La Mer oil – just use a few drops and it just sinks into the skin. I don’t like juicing or smoothies, I prefer to chew my food so breakfast is usually an egg and sourdough toast or yoghurt, oat bran (great for water retention) and walnuts - I don’t have any food rules but I do try to eat organic. In terms of beauty, do you subscribe to the theory you are what you eat? Yes, I do, but not to extremes. I see so many women who are rigid in what they don’t eat and seem unhappy and don’t look very healthy, and I do hear repeatedly from nutrition experts that when actually tested usually less than five per cent of people actually have an issue with food. I do eat organic, I don’t

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snack (it’s a con, you just eat more calories and gain weight), and I do make conscious choices to sometimes eat chocolate (not organic!) and drink red wine but not to excess. It’s the mindless eating that can be the issue - but I of course do indulge sometimes and really enjoy it. I don’t think any food is ‘bad’ for you per se, it’s the amount of some foods that can be the issue. Tell us about your role as Global Beauty Director at Net-A-Porter? I joined NET-APORTER in 2015 and one of the reasons I love my role so much is because I work across both the buying and editorial sides of the business – I always love seeing what women really love to buy, and what proves popular in different countries. My teams and I are responsible for creating compelling and creative content around the category, with an international point of view. When the category launched six years ago, we had just 11 brands and now we stock over

230 brands, so it’s exciting being a part of something that is growing. Plus, we have strong relationships with our brands and especially with the founders. I love working with these amazing people around the world like Barbara Sturm, Angela Caglia, Gucci Westman and Sarah Chapman. You have a superb team. What do you look for when hiring? A real passion and understanding for beauty, lots of people love using products but you also need to see this as a huge global business. It’s that great mix of business head and a passion for beauty at heart – plus an eager eye for spotting solid new trends compared to passing Instagram fads. Which brands are you most proud of discovering that have since grown into global brands? I think that perhaps what we do best in the beauty team is often finding new smaller brands and then we help them grow to global success as we also grow the beauty category – that is what probably makes me most proud. Brands like Vintner’s Daughter and Dr Barbara Sturm are two that started globally with us and over recent years we have all grown together! Which brands or beauty products are your real hero buys? So many! I always love using Estee Lauder’s ANR, and Dr Sebagh’s serums and Philip Kingsley’s Elasticizer because they work so well. I also love Sarah Chapman’s cleanser (one of the very best) and Crème de La Mer is my go-to skin cream.


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Do you have a product you’ve used for years and will always be faithful to? La Mer Crème de la Mer and Estee lauder Advanced Night Repair. Where do you stand on beauty tools - do they work? I love them! And yes, most do work but only if you use them regularly. My favourites include LED masks, the Joanna Czech face massager – you really can feel it working the muscles, and the crystal rollers are great for cooling and depuffing the skin. If you use them the microcurrent devices are very good for firming and sculpting the face, like NuFace and ZIIP, you should see a short-term difference even after one go – I keep one on my bedside table so then I do get to actually use it. They are intriguing and often relaxing to use, and part of the success is they now tend to be simpler to use – they have to pass the Netflix test – can you use them while watching TV, if the answer is yes, the better it sells. For many of us fine lines creep in without us noticing. Your skin is incredible - what’s the best cure for this and what should we not be doing? Be consistent and don’t be aggressive – we know the active ingredients that work like anti-oxidants, plus vitamin C and retinol, also do clean your skin properly every evening, and don’t over peel or be over aggressive with devices like micro needling. Some women almost seem to be battling their skin, when we should support it. Also use products for your skin’s needs not just the latest celebrity favourite you read about. I really believe that it is the consistency that makes a skin great rather than always trying something new and overusing products. To achieve the best result possible, I focus on products that are packed with anti-oxidants – especially Estee Lauder’s Advanced Night Repair, I think I must have now used it for well over 15 years – it’s also super hydrating. Plus, I really like the SPF and anti-pollution products that also have a tint as these are so much easier to use than some daily SPFs – Sarah Chapman’s Skinesis Skin Insurance SPF30 is a favourite, plus it’s great to use on its own at the weekend. Are there any more permanent beauty fixes you feel work and look natural? I always advise avoiding anything permanent when it comes to your face, but I do love things like Botox and certain fillers as in the right hands they can make a face look fresher but are not


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much better and this is it. I love the Westman Atelier Highlight Stick – it makes the skin look naturally polished and glowy. And Charlotte Tilbury’s Hollywood Flawless Filter is amazing for beautifully glowy skin. For lipsticks I love to try and find the perfect nude – my current favourites are Gucci’s Hold Your Man and Christian Louboutin Delicanodo. And finally, for mascara I love the new Gucci mascara – it’s excellent – and either Tom Ford or Amy Jean for brows. Do you think supplements can help boost hair, skin and nails and if so which do you personally like? Supplements are a real focus for us because supplements and skincare go hand-in-hand with looking and being ‘healthy’. I swap when I finish one bottle – except for vitamin D3 which I take every day of the year – the research on taking this is incredible as it seems to have a positive effect on so many things. I do like Lyma, Lumity and the supplements from Marie Reynolds in particular. Also, I have been taking the Dr Barbara Sturm Sleep food and it is excellent for giving a better night’s sleep naturally.

“Supplements and skincare go hand in hand with looking and being ‘healthy’.” sales when it comes to beauty? Our best performing category globally is skincare, which is interesting as usually in beauty it is makeup. Women are looking for skincare that delivers the best results with specifically targeted products and we’ve seen a real lift in all areas of skincare. The most popular brands include La Mer, Dr Barbara Sturm, 111Skin and Tata Harper, who is leading the huge popularity of clean beauty. How do you think beauty brands should approach client engagement and retention? Social media is key but as we have seen recently it needs to be handled in a real and personal way. We have seen incredible videos from people like Jen Atkin, Joanna Czech, Gucci Westman, Mary Greenwell and Barbara Sturm sharing advice and tips on social but in a very real way during lockdown - my favourites are the amazing tutorials Jen Atkin has done on how to cut your own hair – that is what women want to see I think, incredibly talented people sharing real life tips. Also, social media lets a brand really see what is engaging real women and brands need to listen! Which Instagram accounts do you follow for inspiration? Jen Atkin, Gucci Westman and Dr Sturm are real industry favourites, also I love John Dempsey (from Estee Lauder companies) for making me laugh, and Celeste Barber for making sure no one ever takes themselves too seriously in this industry. We love your makeup, it’s super natural yet flawless. Could you share with us your go-tos? For a base I use Hourglass’ Vanish Seamless Finish – Carissa, the founder of Hourglass, told me she wanted a base that was like real skin only much,

Do you have any pre-bedtime rituals? I always take a bath and usually add a big mug of magnesium salts plus I always use a pillow spray from this works or Votary to help me sleep and I have to wear an eye mask and ear plugs. It’s a bad habit to get into as now it’s almost a ritual that I can’t sleep without doing all these things. What effect has social media played in the beauty industry’s growth as a brand? Over 80 per cent of our customers say that they are extremely likely to buy something after seeing a beauty product feature on social media or in a publication. One of our bestselling brands Mimi Luzon includes her Insta-famous 24k Gold Treatment, which found fame through social media, and is quite complicated to use but it seems from the sales that customers like this element. A lot of our facialist brands such as Joanna Czech, Sarah Chapman and Dr Barbara Sturm are super social media savvy, from posting stories with their VIP fans to posting quick demos that you can try at home. What advice would you give to your younger self starting out? Be open to change and possibility. I started out in print and ended up online working in content and commerce. My job didn’t even exist 10 years ago. Don’t have a set career path and do be open to new challenges as sometimes you need to move sideways before moving ahead. And read, watch and listen to anything you can that relates to beauty but then use it all to form your own opinion. If you were not Global Beauty Director at Net-APorter, which other role would you choose careerwise? I never had a career plan and fell into this so who knows where else I might have ended up!


From top: Serum Repair, 20ml,Dhs272 Dr Sebagh; Clarifying Mask, 50ml, Dhs453 Dr Barbara Sturm; Monthly Starter Kit (120 capsules), Dhs784 LYMA; Deep Sleep Pillow Spray, 75ml, Dhs79 This Works; Rose Gold Illuminating Eye Mask x 8, Dhs295 111Skin, all available at Net-A-Porter 46 emirateswoman.com

permanent. I have baby Botox, which is basically a smaller dose so it stops the unconscious movement but not the conscious expressions – so my face doesn’t look frozen. No matter what the hype there is not yet an alternative to Botox in a cosmetic cream, but it’s down to choice and if you do choose to have this or any other procedure go to an experienced doctor in a reputable clinic. What in the beauty market is luxury? Luxury is no longer about a price tag, but about the pleasure that something can bring, about how it can make us feel not just look. We see this especially with the home facials, and the huge growth in at home devices. This is totally different from the luxury beauty industry of 10 or 20 years ago when it was about a weighted platinum pot and layers and layers of packaging. Luxury today is also the story the behind the brands, and in particular brands with female founders and a strong story behind the products do so well for us – including Dr Barbara Sturm, Sarah Chapman and Joanna Czech. Do you see any buying patterns in terms of global


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Whitening Mint Toothpaste Dhs100 Marvis for 2 x 75ml

Luxe Toothpaste Sea Buckthorn, Cardamom and Wasabia Japonica Toothpaste Dhs45 Aesop for 60ml

If you’ve had to dispense with the larger luxuries for now, take joy in the little things


Opiat Dentaire Mint Coriander Toothpaste Dhs83 Buly 1803 for 75g

Morning Premium Toothpaste - 07 Dhs45 Therapeutic O’PRECARE for 60g


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Opiat Dentaire Mint Apple Toothpaste Dhs83 Buly 1803 for 75g

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With a wealth of beauty products on the market, all we are really interested in are the ones that do the job. We’ve compiled the best of the best so you don’t need to work your way through the rest.



This oil has the remarkable ability to improve the appearance of skin, minimizing and even removing scars, stretchmarks and fine lines. Bio-Oil Skin Care Oil, Dhs35 for 60ml

Estée Lauder

This supercharged treatment—now with 10X Concentrated Repair Technology—helps repair the visible impact of lack of sleep, UV, pollution, even blue light. It's proven to reveal a bright, hydrated, visibly revived look with comprehensive benefits for the eye area. Advanced Night Repair Eye Supercharged Complex Dhs240, Estée Lauder for 0.5oz


Elline Switzerland

A blend of fragrant Mandarin Rind, Rosemary Leaf, Cedar Atlas, this skin-softening emollient delivers rich hydration to labour-wearied hands and cuticles. All the moisture, no greasy feeling.

An intense moisture boost delivered with patchouli, sandalwood and vanilla notes to help you achieve a state of deep relaxation. A unique combination of gold crystals, hyaluronic acid and Swiss edelweiss extract anoints your skin and leaves you looking like you’ve slept for 20 hours. One of the best products we have ever tried, this works.

Resurrection Aromatique Hand Balm, Dhs110 Aesop for 75ml

Dhs850 Elline Switzerland


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Lucas Papaw


The best you’ll find for combating air-conditioning related chapped lips. You can also use this wonder balm on minor burns, sunburn, cuts, insect bites or over your favorite lip pencil share for a subtle sheen.

This is the future of hair. The athome treatment previously only available in salons, restores your hair by repairing damage and protecting hair structure from the inside out. Gamechanger? Certainly.

Lucas Papaw Ointment, Lucas Papaw remedies Dhs112 for 15g available at Noon

Olaplex Hair Perfector No 3 Repairing Treatment, Dhs230, Olaplex for 3.3 Fl oz


Nashi Argan

This wonder product is like overnight magic. A multifunctional blend of 15 healing plants acts as a solid serum, which transforms into a liquid gold oil that is absorbed, leaving your skin hydrated and glowing. Heals skin, prevents breakouts, minimises fine lines and calms irritation. This is one product we would never be without.

This leave-in oil repairs, nourishes and adds body to fine hair. It also protects against UV rays and aggressive external agents – a gamechanger for dry or damaged hair.


A concentrated hydrating formulation boosted with Juniper Berry, Ylang Ylang, Jasmine Petal, all renowned for their purifying, balancing and skin-softening properties. Leaves skin feeling balanced and replenished with a smooth finish. Ideal after time in the sun. Fabulous Face Oil, Dhs195 Aesop for 25ml

Nashi Argan Hair Treatment Oil Dhs220 Nashi Argan for 100 ml

Dhs420 Shiffa

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What does it take to build a world-renowned beauty business? We spoke to the founders of some of the brands we respect the most in the industry to find out.


The Founders

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Maria Hatzistefanis


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Maria Hatzistefanis

Aline Marcadet

The Founder: Maria Hatzistefanis The Brand: Rodial @rodialbeauty What do the first 30 mins of your day look like? Double espresso, meditation and checking my @mrsrodial Instagram feed. How did you know it was the right time to start your own brand? I was fired from my job in finance that I knew it wasn’t right for me and decided to follow my passion, beauty. I tried to get funding to start my business but didn’t and started really small from a back room with £20k in savings and doing everything myself. What invaluable advice have you learned since building your brand? As I say in my book How to Be an Overnight Success, success is

Dr Lamees Hamdan

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not straightforward, you go through ups and downs all the time, it takes time and patience. Why do you think clients are so loyal to your brand? I never launch a product unless I know that I am 200% excited for it. I always think as a consumer and want to make sure every product we launch solves a skincare problem and delivers results. Which Hero products would you recommend to everyone? The Dragons Blood Sculpting gel is the one product that everyone needs to own. It is the perfect solution for all skincare problems. If I feel my skin is irritated, sensitive, dehydrated, dull, needs a lift & sculpt, I always go to the Dragon’s Blood Sculpting Gel. This issue is The Beauty Issue, what to you is beauty? Beauty is confidence! The Founder: Dr Lamees Hamdan The Brand: Shiffa @shiffabeauty What do the first 30 mins of your day look like? I usually spend about 15 mins lying in bed, just imagining and sorting out through my head what my day will look like. Then the next 15 mins (while drinking hot water) I quickly scan my phone for any urgent messages I have to attend to - I work a lot in different time zones. How did you know it was the right time to start your own brand? I didn’t, it was simply something I myself, as a consumer wanted and couldn’t find – I wanted a high-end organic skincare line that delivered results – so I assumed that perhaps other people also wanted the same.

What invaluable advice have you learned since building your brand? How to be very honest with yourself and your ideas – not everything you think of will be a success and you really need to weed out the “normal” stuff and concentrate on the superb ideas. Also, know your weaknesses and make sure you get team members that are good at what you are not. Why do you think clients are so loyal to your brand? I adore my clients! I think because I do try and produce the best product that I can. Which Hero products would you recommend to everyone? Tri acid peel! Summer is here and it’s so important to keep you skin exfoliated, hydrated, plumped and reduce pigmentation – all of which the Tri acid peel does. This issue is The Beauty Issue, what to you is beauty? Happiness and healthy skin – I like seeing a few wrinkles, a few freckles on fresh, glowing skin – it also looks youthful believe it or not! The Founder: Aline Marcadet, President of Anne Semonin The Brand: Anne Semonin What do the first 30 mins of your day look like? I usually wake up at 7:00 am. My very first 30 min are devoted to checking my e-mails and reading the daily newspapers reading while having a healthy breakfast. How did you know it was the right time to start your own brand? It was my own gut feeling as at that time, as being an interior designer, I got many requests and interests for spa design and the trend was around the spas. Anne Semonin is the skincare brand, created for spas. I used the products and was convinced that I could improve the brand with my vision and cosmetics experience. What invaluable advice have you learned since building your brand? Working hard and the passion and perseverance will guide to success.


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Why do you think clients are so loyal to your brand? No doubt, the efficacy of the products. Anne Semonin products are formulated with active ingredients which are carefully selected to offer immediate and long-lasting results. Which Hero products would you recommend to everyone? There are a few Anne Semonin Cult products that I would recommend: The Mineral Mask has remained one of our best sellers for 30 years. It is a dynamic versatile mask, rich in natural marine trace elements and minerals to boost vitality, purify and hydrate the skin. Lemon, hops, horsetail, pine and rosemary extracts detoxify, tighten and rebalance the skin, leaving an all-over healthy glow. The Express Radiance Ice Cubes are also a magic product that offers an instantly radiant complexion. Guaranteed to plump up your skin and restore

brightness within minutes! The Precious Serum, a powerful skin rejuvenator, the solution to fatigued and lack lustre skin. This issue is The Beauty Issue, what to you is beauty? Beauty is… in the eye of the beholder! The Founder: Eva Alexandrides, Co-Founder of 111SKIN The Brand: 111 Skin What do the first 30 mins of your day look like? I definitely like to have a routine; my mornings are very important, and I don’t deviate too much from it. I’m up at 7am so I can have time with my older son before walking with him to the station for school and I then wake up my younger son and before he heads off to school, I spend 20-30 minutes chatting with him over breakfast. I have an


Eva Alexandrides


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hour or so to go on my run with Yannis and Sparky (a much-loved Jack Russell that is classed as the fifth family member) and then by 9am I am ready to start my working day. How did you know it was the right time to start your own brand? We developed a luxury skincare brand from the demand of my husband’s patients. My husband, Yannis Alexandrides, an American Board and European Boardcertified surgeon, is known worldwide for his cosmetic practices and has set a base for the last 20 years at 111 Harley Street. What started as wanting to create a product that helped post-treatment has moulded into 5 expert skincare ranges, over 50 tailored products, used in world class spa resorts and coveted by the leading luxury retail spaces. What invaluable advice have you learned since building your brand? The same advice that I continue to give to myself now and that would be to follow your intuition, if I hadn’t have done so then I wouldn’t have found my soulmate in Yannis or have the business. I always follow my heart and it hasn’t failed me so far. Why do you think clients are so loyal to your brand? I didn’t ever think 111SKIN would be sold in a retail environment like Harrods or Net-A-Porter, let alone all over the world, it really was something very small for the patients in the clinic. Then I understood I had a passion for it and people understood it and loved it, so I was very happy to dedicate time to building and developing the brand. 111SKIN’s philosophy is to create effective products that continue to be at the forefront of new innovations, trends and clinical standards. We produce effective products with quality ingredients as well as engaging with our clients on a long-term basis. Which Hero products would you recommend to everyone? I use 111SKIN products, particularly our cult favourite, the Y Theorem Serum for its healing qualities and most recently the Rose Gold Radiance Booster that I’ve been using to supercharge my tinted moisturiser. I’ve been loving this but I often opt for lighter products as I don’t like the feel of heavy products on my skin and I believe if you have good skin then you shouldn’t layer too much product onto it. I use tinted moisturiser, mascara because I’m so blonde and I need it badly, a little blush and lipstick. For hair, I have my good friend and hairdresser come to my house, I physically don’t have the time to sit in a hairdresser so when I’m home getting my hair done, I can also do something else or talk to my kids. I don’t believe in spending a lot of time on my makeup and hair, my time and life is too precious, so my routine is literally 6 or 7 minutes – I would rather read an article, listen to podcasts or walk Sparky – my dog. This issue is The Beauty Issue, what to you is beauty? Confidence in your own skin.

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From radiant skin to fragrant scents, we’ve compiled the best edit of the latest beauty buys.

No Rinse It is now more important than ever before as washing our hands frequently with soap and water throughout the day, though necessary, can leave them dry and at times irritated. The Kloris no-rinse hand sanitizer, with its soothing combination of bergamot and aloe vera promises to keep hydration locked into your hands leaving them moisturised, refreshed and sanitised at all times. Dhs110 for 200ml

Get the glow

AU NATURALE Micellar water is made up of micelles – tiny balls of cleansing oil molecules – suspended in soft water that gently cleanse your skin without leading to dryness or inflammation. These naturally-derived beauty bubbles from Typology contain seven uniquely effective ingredients from Glycerin, Poloxamer, citric acid to sodium hydroxide and more to make cleaning your face calming. Dhs153 for 100ml

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Infused with Lancôme’s rose water renowned for its soothing properties the Rose Milk Mist (Dhs145) and the Rose Sorbet Cryo-Mask (Dhs195) join the Glow Essentials family for a glow that’s always on call as an instant pick me up. Actress and model Taylor Hill revealed how she relies on it to get instant soothing, tighten pores and a 24/7 glow.


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REHYDRATE & ENERGISE Prepare. Hydrate. Awaken. Rehydrate. Energise. Repeat. Hydrating your skin is essential for radiant and healthy-looking skin. For over 20 years Dior has been skillfully pioneering and fortifying our skin with expertise drawn from the discovery of Aquaporins (proteins that are naturally present in our skin and enable water to circulate fluidly from one cell to another). Dior Science has now added a next generation hydrating and mattifying emulsion for combination skin – the Dior Hydra Life Sorbet Droplet Emulsion. One that works to deeply boost hydration, mattify your skin and give it a long-lasting velvety finish. Dhs260 for 50ml


From Morocco with love In 1966, the eve of the summer of love, Yves Saint Laurent discovered Marrakech and it became the home of his heart. From his Ourika Gardens, a Moroccan Eden he created in the foothills of the Atlas Mountains and where most of the ingredients are grown for YSL Beauté comes this floriental fragrance, Atlas Garden, bursting in refreshing notes of Deglet Nour dates melting into the sweetness of orange and almond-scented tonka bean. Dhs1,000 for 125ml


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Magical lips “The world of fine jewellery is the same as that of beauty: Parisian luxury and endless colour,” says Olivier Echaudemaison, the Creative Director of Makeup at Guerlain. Inspired by the art of jewellery making, its stunning gems collection writes a new chapter of feminine chic with Rouge G. Echaudemaison explains, “While its lip colours can be chosen according to the occasion or mood, the case pairs perfectly with jewellery. Whether with an edgy choker, a pair of Plexiglas earrings or some extra small hoops, it’s always the perfect match.” Lipsticks Dhs135 each; cases Dhs95 each.

Power Palette Givenchy has developed a dual palette, Le 9 de Givenchy, to highlight your eyes and enhance your gaze with shades that are subtle and sophisticated. Easy to play with, layer and blend, these shades last the distance whether you’re working all day or dancing all night. Dhs310 each.



5/28/20 11:47 AM

En Pointe

The right brushes can help transform your makeup. Here are some of the best in the business.

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01. Complexion brush

Looking for a multi-faceted brush that will save you space in your makeup bag? If so, then the Hourglass Double-Ended Complexion Brush is an essential buy. The rounded tip can be used to apply your concealer, while the other end is perfect for foundation and blush. Double Ended Complexion Brush Dhs219 Hourglass 02. Next Generation brush

There’s no denying Artis has managed to carve out their very own niche in the makeup brush game, with their unique designs and densely packed brush hairs, it makes for a flawless finish

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with your makeup every time. The Oval 10 brush is the crème de la crème of the brand, with over 250,000 velvet-soft brush filaments, along with its curved handle made from metal, the brush will apply your face products faultlessly. As an added bonus, the brush can also be used to apply your skincare. Next Generation Elite Mirror Oval 10 brush Dhs298 Arits Brush 03. Cheek brush

For the perfect blush or contour application, the Chantecaille Cheek Brush is a must-have in your kit. The tapered design of the bristles distributes products – both powder and liquid – in the most precise manner, meaning you’ll never go wrong

in your beauty routine using this brush.

05. The Eyeshadow brush

Cheek brush Dhs199 Chantecaille

Of course Rihanna knows exactly how to create the perfect smokey eye, and she’s providing us with the tools to do so too. The Definition Eyeshadow Brush from Fenty Beauty blends shadows perfectly with its extra tapered point. Not only that, you can use it for highlighting the bridge of your nose, inner eye corners and your cupids bow, ensuring you capture a subtle glow all over your face.

04. Retractable Foundation Brush

Perfect for on the go, the Lilah B Retractable Foundation Brush is compact and easy to fit in your office makeup bag. Since the hypoallergenic and vegan brush is retractable and has its own lid, it’ll save your makeup bag from getting dirty, and also protect the bristles from any further bacteria that could be lingering about. A further top tip: this brush is specially designed to work with the brand’s ‘Flawless Finish Foundation’. Retractable Foundation Brush Dhs159 Lilah B

Precise Definition Eye Shadow brush 220 Dhs105 Fenty Beauty 06. The Concealer brush

If there’s one product you want a flawless finish, it’s your con-


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cealer. Not only does the cylinder shape of this brush allow for concealer to be perfectly blended, the tapered tip can also fit into tight areas, meaning absolutely everything will be concealed, especially those pesky under-eye circles. Tsutsu fude Dhs129 Shiseido


07. The Eyeliner brush

Looking to create a sophisticated and statement smokey eye? This Charlotte Tilbury brush will allow the precise application of any shadow along your lash line for a bold look. While your eyes will be making a statement, your brush will be doing the same with the signature Charlotte Tilbury rose

gold and night crimson look. Dhs82 Charlotte Tilbury 08. The Crease Brush

Whether you are after a subtle or stage-worthy drama look, this professional eyeshadow crease brush will define, contour and add dimension to the windows to your soul every time. Marc Jacobs Beauty Dhs132 NetA-Porter 09. The Powder Brush

After all the hard work of putting on your makeup, you want to make sure your look stays in place, which is where powder comes in. Of course, you need the perfect powder brush to ap-

ply it. The Samer Khouzami powder brush allows for a light application of product, ensuring everything is set, but keeping everything natural and flawless simultaneously. Samer Khouzami compact Dhs155 Sephora 10. The Soleil Bronzing Brush

Taking after traditional kabuki brush styles, this densely packed brush will ensure your bronzer gives you the perfect summer glow. Tom Ford Dhs257 Net-A-Porter 11. The Fluid Foundation Brush

This brush does what it says on the tin: allows you to perfectly


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apply your foundation with fluid and flexible motions thanks to its flat shape and tapered bristles. Top tip: use it to apply product to curved areas of the face first, then use the flat side of the brush to blend everything using circular movements. Sisley Dhs170 Net-A-Porter 12. The Magic Complexion brush

Are you all about an air-brushed finish when it comes to your foundation? Then the Charlotte Tilbury Magic Complexion Brush is an essential in your kit. Just as it’s described as ‘magic’ in its name, the design allows for foundation to be buffed right into the skin, giving you a flawless finish. Dhs176 Charlotte Tilbury

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5/28/20 11:55 AM


Jen Atkin leads the OUAI

Hair guru Jen Atkin has tried every hair product on the market. Launching OUAI in 2016, she wanted to give a “breath of fresh hair” for women everywhere. Discussing everything from her career to founding OUAI to her love for the UAE, Atkin also tells Emirates Woman about the hurdles she’s had to overcome to get to where she is, as well as the milestones she’s reached. With the empire celebrity hairstylist and businesswoman Jen Atkin has built, it’s hard to believe she began her career in her parents’ garage. Nonetheless, that’s where her journey started. She’s now one of the most influential figures in the hair and beauty space around the globe, with a clientele full of A-listers including Chrissy Teigen, Gigi Hadid, Bella Hadid, Jennifer Lopez, Katy Perry and the entire Kardashian-Jenner clan – Kim, Kourtney, Khloe, Kendall and Kylie. After being in the business for over a decade, Atkin wanted to share her expertise with the world. The hair mogul launched Mane Addicts – the leading digital hair community educating hairstylists and consumers alike – and then expanded into Mane University, a platform to teach and inspire a new generation of hairstylists. Two years later, Atkin launched her pioneering haircare brand OUAI with gamechanging products to improve the hair health of the masses. It all started with an obsession with singer Natalie Imbruglia’s short haircut in her Torn music video when she was a teenager living in Utah. “No one could give me the cut I wanted, so I went to the store, bought a pack of shaving razors and started cutting my own hair,” she tells Emirates Woman. From there it was a snowball effect – she began cutting all of her friends’ hair in her

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parents’ garage until she finished high school. It was after graduating, she packed up her entire life and headed to the bright lights of Hollywood. “After high school, I drove to California with literally only $300 and my Honda Civic hatchback,” she says. With no job set

up, Atkin began her hunt call every salon Allure’s beauty directory had to offer. “Finally someone returned my call and I started working as a receptionist at Estilo Salon in Beverly Hills in 2002,” Atkin recalls. After establishing herself in the salon space in Los Angeles, Atkin began working in the fashion space, eventually working as a personal hairstylist for John Galliano, which led to opportunities working at fashion shows in Paris. The hairstylist’s hustle and determination is something that comes naturally to her because she’s doing something she loves, she reveals. “I don’t really feel as though I dig deep for motivation, I just love what I do so it feels to me as though my work ethic or motivation comes easily because I’m fortunate enough to wake up and be excited about the ‘work’ day ahead,” Atkin explains. It’s something she feels “extremely lucky” to be able to do. “where I get to meet the most amazing people and have so many incredible experiences, so each day is like a new adventure and I’m always excited to see how it unfolds,” she adds. “I fully believe in trying to find a way to make a living from something you’re passionate about.” While she was busy carving out her space in the hairstyling world, she began thinking about her next steps, having an itch to do something more in the indus-


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try, which is when OUAI came about. “I had known for a while that I wanted to take my love of all things hair care and turn it into something more than just styling,” she says. That was where OUAI came into the picture – being able to combine both hair care and styling, two of her main passions. “I absolutely love styling and have always had an innate passion for it, but I started getting hungry for that next step to really share with the world that hair – both care and styling – can be seamless and fun and really doable if you just pay attention and have access to high quality products,” Atkin reveals. The inspiration for the brand was simple: to make styling and care accessible to everyone without skimping on quality ingredients. Finding that many brands were “confusing and elusive” when discussing hairstyling tips, Atkin wanted to launch an intuitive brand for consumers “looking to invest more in their hair day-to-day”. “Luxury but relatable and still affordable, and a highly curated range of the must-haves for everyone’s bathroom,” she explains. “I also wanted to create packaging that looked chic, clean, simple and took your bathroom aesthetic up a notch.” However, despite the success Atkin has had, there has been some hurdles she’s had to overcome. One major one being those who doubted that she would be able to build a successful brand. Similarly, another obstacle she has had to jump over is being a female brand founder and hairstylist in a male-driven industry. However, despite the hurdles she’s built OUAI from the groundup and now has a team of 40 people. Not only that, she’s expanded her brand and her hairstyling skills to global heights, particularly here in the Middle East. Through her connections, she now has a partnership with STYLED – an agency which directly connects her with clients in the region. So, what exactly is it she loves so much about the Middle East? “I love how glamorous the women are in the Middle East,” she admits. “Everyone does their research and knows about the best beauty regimens for gorgeous hair and skin. I'm always getting tips from all my clients here and listening to their feedback on my line. They are so inspiring. As for what the future holds, Atkin is keen to further grow OUAI in the sustainability space “slowly but surely” by using increase post-consumer resin in their packaging. “We are always trying to consider where we can affiliate ourselves with charitable efforts,” she says. In terms of expansion for the business, there’s lots of exciting things in the works for Atkin and OUAI this year and in 2021 which she can’t reveal just yet, so we’ll just be patiently waiting in the wings to see what hair magic she can bring to us next.


The OUAI Wave Spray, Dhs95.50 “It’s a game-changer and offers the perfect beachy texture.”

The OUAI Volume Spray, Dhs86.32 “It’s a must-have when you’re giving yourself a blowout, it was sold out for a year and by far the most requested product.”

The Dyson Supersonic Hair Dryer, Dhs1,579 “I can’t live without my Dyson Supersonic, you can easily cut down on styling time. I am a big advocate for using Dyson hair tools as they will cut down any heat damage to your hair by 50 per cent.”


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The OUAI Texturizing Hairspray, Dhs60 “Literally gives you ‘rich girl hair’ and offers the perfect piecey-ness or oomph.”



5/28/20 11:57 AM

C O M P I L E D : D I A N A B E L L- H E AT H E R


We ask the Dubai-based makeup artist Toni Malt, founder of Toni Malt Academy and author of Assouline-published book Transform, to share her go-to beauty routine. What does your morning skincare routine look like? My morning skincare routine starts with cleansing my face, followed by using my new NuFACE Trinity Facial Toner. It stimulates the skin with a gentle microcurrent and I feel it drains the water and puffiness from my face making me look more lifted and contoured. Try it on half of your face to see the difference. Then I wash my face again and tone it. I continue with lifting serums for the face and eyes, followed by a rich moisturiser and brightening eye cream. To finish off, I apply a special SPF50 sun care lotion for hyperpigmentation and melasma, which I suffer from since moving to Dubai. Which masks are you a fan of and why? Living in a harsh climate like the UAE, our skin needs that extra bit of help. My two favourite masks are Multi-Miracle Glow Cleanser, Mask & Balm by Charlotte Tilbury. The oth-

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er mask I love is the I’m Real Sheet Mask I’m Aloe from Korean brand Tony Moly. All their masks are so great. Your top three skincare products. Oils are the most magical base for makeup. They lock in hydration all day and give the glow from within look that we are all after. My favourite is the Chanel Le Blanc Huile, because it is non- greasy and easily absorbed by the skin. Charlotte’s Magic Serum Crystal Elixir is an amazing mixture of short term and long term skin care. It delivers an immediate hydration boost which makes for great makeup and also helps you achieve long-term skin goals like reducing wrinkles, tightening pores and looking more lifted. When your concealer looks cakey, it’s often not the concealer’s fault, it is the fact that you didn’t use a great eye cream. Ole Henriksen Banana Bright Eye Creme reduces the

visibility of fine lines and wrinkles because it is shiny and blurs these imperfections through light reflection. It is also a great base for concealer, keeping the fragile skin around your eyes hydrated all day. And what about makeup? No-one leaves my makeup station without a little bit of Beauty Light Wand Spotlight by Charlotte Tilbury on their cheeks. The pearls blur the pores as they catch the light and create the most perfect highlight. My favourite matte liquid lipsticks are the Huda Beauty Liquid Mattes. I don’t like eye primers at all, I love the flexibility of changing my mind during eye makeup application which seems impossible with eye primer. But P. Louise Base changed me forever. The blend of eyeshadows that you can achieve with this product as a primer is beyond what you would ever expect. It is truly magical. Which fragrance do you choose for daytime?


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Clockwise from left: Banana Bright Eye Crème Dhs165 Ole Henriksen at Sephora; Ultra Gentle shampoo Dhs290 Oribe; Le Blanc Huile Healthy Light Creator Oil Dhs440 Chanel; Hollywood Beauty Light Wand Dhs114 Charlotte Tilbury; Charlotte’s Magic Cream moisturiser Dhs191 Charlotte Tilbury; Jasmin Rouge Eau de Parfum Dhs987 Tom Ford at Bloomingdale's

For the daytime I love fruity perfumes, the kind of perfumes that make you smile with happiness and a summer vacation feeling. My favourite for many years is Arancia Di Capri from Acqua Di Parma. What about night time? My current top pick is Jasmin Rouge from Tom Ford, its notes of jasmine are mixed with sage and rich spices, sweet but mysterious. Talk us through your hair ritual. I actually have a very strict procedure to achieve that low maintenance hair I am referring to, the only thing I never do is blow dry my hair. I wash my hair with Oribe Ultra Gentle Shampoo because I have thin hair. No conditioner. When its towel dry I add a little leave-in conditioner, brush it through and tousle it up with my fingers to let it air dry. When it’s dry I spray my hair with Batiste Dry Shampoo to create lift and texture and add a bit of Ouai

Finishing Creme to the perimeters of my face to get it looking more controlled. Can you share with us your top skincare tips? Apply at least double the amount of moisturiser. Everyone I have ever met applies too little product and leaving their skin looking dry and their makeup looking cakey half way through the day. And for makeup? Always apply a little foundation over your blush, whatever is left on your brush or beauty sponge, to make it look like the colour is coming from within and not an artificial product applied on top of your skin. Do your eyeliner before your eye makeup, if you make a mistake you can correct it without damaging your eyeshadow. Two colours are always more beautiful than one. Use two blushes instead of one to create a colour gradient and dimension. The same goes for highlighters – use two high-


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lighters with slightly different colours (for example one peach and one gold coloured) to achieve a more unique finish. What was the first beauty product you bought? I grew up in Germany during the late 90s early 2000s, it was the time when everybody was bronzed up to the max all the time. Naturally, my first beauty product was the now iconic Benefit Cosmetics Hoola Bronzer and it is still in my professional makeup kit today, but nowadays I use it as a contour for lighter skin tones. What advice do you have for budding makeup artists? The most important advice I can give my fellow makeup artists is to enjoy the journey. There will be many ups and downs during your career and it is important not to get bitter about achieving your goals right away. Enjoy the journey, enjoy each client and each shoot. You will reach your goals when you are ready.

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WO R D S : D I A N A B E L L- H E AT H E R

Pure Magic

Charlotte Tilbury is pushing the boundaries of skincare innovation with her first ever serum that brightens, tightens and hydrates 64 emirateswoman.com

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Chances are you’re not entirely new to the world of Charlotte Tilbury. The celebrated makeup artist has waved her magic wand on a number of A-list clients including Amal Clooney and Celine Dion, while simultaneously transforming our makeup bags one fabulous product at a time. The British creative champions the transformative power of makeup, but she’s also well aware that you need a flawless canvas to achieve the best results. Hence why she’s spent years working with scientists and experts to develop ground-breaking skincare products that visibly work. From the award-winning Goddess Cleaning Ritual, to the brand’s Magic Cream – a product that sells every two minutes around the world – it was only a matter of time before she unveiled another must-have skincare gem. Introducing Charlotte’s Magic Serum Crystal Elixir, packed with supercharged ingredients including patented replexium, polyglutamine acid, vitamin C, niacinamide, as well as a host of other skin-loving goodies. The serum promises to transform your complexion in just eight weeks, while research revealed 97 per cent of people noticed “intensely hydrated” skin and 93 per cent agreed that their skin looked younger. Intrigued? We chatted to the famed makeup and skincare mogul to learn more about her latest launches (including Magic Cream Light and Charlotte’s Magic Lip Oil Crystal Elixir) and to get an insight into her own skincare routine.

How challenging is it to blend potent ingredients like vitamin C and hyaluronic acid? It is incredibly challenging, but I wanted to bring to the market the most potent, powerful formula possible. Charlotte’s Magic Serum Crystal Elixir has a magic matrix of supercharged, concentrated 20 per cent skincare ingredients including golden vitamin C and polyglutamic acid – known to be over four times more hydrating than hyaluronic acid. It’s skincare science in a bottle. I have worked so closely with the world’s leading skincare laboratories to develop this serum and I know that men and women of all ages are going to love it.Pure vitamin C is notoriously difficult to formulate as it is highly unstable and oxidises when it comes into contact with air and light – it also doesn't penetrate into the skin well. To overcome these issues, we included the most effective form of vitamin C, conjugated to sub-microparticles of gold, which helps the ascorbic acid stay stable under all conditions and allow for 100 per cent to be absorbed into the skin. What this means is, vitamin C is bound with gold, making it more stable – it acts like a missile into the skin straight down to the dermis! This next-generation gold-powered vitamin C works more effectively than traditional vitamin C for brighter, even-looking skin. I worked my magic so that all of the ingredients in my Magic Serum have been expertly blended into one powerhouse of potent ingredients.

What prompted you to create the new Magic Serum Crystal Elixir? Charlotte’s Magic Serum Crystal Elixir is the perfect addition to my supercharged skincare regime for magic skin! I wanted to bottle my 27 years of expertise working with all skin types as a makeup artist, to address the most universal skin concerns and deliver the best clinically proven visible results. I wanted to create a serum that was ground-breaking innovation with breakthrough ingredients for advanced skin results. My approach to skincare has always been holistic and scientific – the power of beauty comes from the magic within. When I came to develop my supercharged serum with scientists, I wanted to ensure that my expert, science-powered formula captured not only the latest innovations in technology and the best of modern biocosmetic science, but also the spiritual and mythical power of crystals. I believe that crystals are like natural beauty filters – they are proven to help balance the skin. We live in a crystal age and I wanted to bring holistic wellbeing, energy and light frequency into your life and into your skincare regime by infusing my new serum with a magic, crystal complex. The new Magic Serum is your crystal conduit to the best skin of your life. I created my Magic Serum Crystal Elixir to enhance the hydrating and plumping effects of my award-winning magic cream moisturiser. Every morning and evening, after cleansing with my Goddess Cleansing Ritual, I apply my Magic Serum by warming a few drops on my fingertips and then massaging into my skin. The dreamy, lightweight texture sinks into the skin effortlessly and layers so beautifully with my Charlotte’s Magic Cream. I apply my iconic, award-winning moisturiser on top of my serum to seal in all the magical goodness. In recent times, I’ve been applying both to my face, neck and even hands.


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Charlotte’s Magic Serum Crystal Elixir, Dhs350, is available now

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What instant results can we expect? Charlotte’s Magic Serum Crystal Elixir is science powered skincare for clinically proven results. Your skin will be flooded with moisture and will have a wonderful soft, velvety feel to it and the skin barrier function will be instantly improved. I love how my skin looks and feels instantly after applying my Magic Serum. The results are incredible – seeing really is believing. I’ve always believed that skincare is self-care. And now more than ever, I’ve found myself relying on my skincare routine. And what about the long-term? There are so many incredible results – wrinkles and fine lines will appear reduced, the skin will feel more elastic and firmer, skin will look younger, pores will look refined, facial contours will appear lifted, skin will look full of energy and vitality. Working with scientists and dermatologists, what surprised you about the development process? When launching my serum, I consulted two of the world’s renowned skincare experts, medically-trained dermatologist Dr. Anjali Mahto and Georgia Louise Vassanelli – aesthetician and founder of Georgia Louise skincare and skincare technology. I am obsessed with skincare, so I really enjoy the development process. I’ve learnt that it is so important to create the perfect balance of ingredients so you can get a super effective product that is still gentle to the skin and suitable for all skin types. I am so thrilled that my new serum is suitable for sensitive skin types too – I want everyone, everywhere to have their best-looking skin. Talk us through your relationship with your skin and what you have learnt through developing skincare products. I always say, you can’t have the perfect painting without the perfect canvas. From day one my company has always been focused on skincare and makeup. My Magic Cream Moisturiser was my first ever product and it remains a global best-seller – one pot of my award-winning Magic Cream is sold every two minutes. I knew that I wanted my skincare products to have a potent blend of powerful ingredients that nourish the skin while addressing universal skin concerns – from dryness, to redness to naughty imperfections. My skin has changed over time and I’ve learnt to really take care of my skin. I always say, skincare is self-care. Recently, I’ve been taking more time to massage my skincare into my skin rather than just apply it. I’ve learnt that it’s so important to double cleanse – a gorgeous, glowing complexion is the first step in every routine and I love that fresh, clean, magic skin feeling. I take time for me, every morning and evening, to use my Goddess Cleaning Rituals to refresh and reset. My skin feels so refreshed and rejuvenated – ready for my supercharged Magic Serum and Magic Cream application. Magic Cream is Magic Skin. How would you define beauty today? There are so many different types of beauty and the beauty industry is always changing. From social media where you can see new beauty trends emerging all around the world, to new innovations in ingredients born in the laboratories. I believe everyone is beautiful – you can enhance your own unique beauty with the right tools. My mantra is: “Give everyone the right skincare and makeup and they can conquer the world.” What advice would you give to anyone hoping to step into the beauty industry? My philosophy is “give everyone the right makeup and they can conquer the world” because I truly believe that beauty is magic and power. When I launched my company, Charlotte Tilbury Beauty, I saw a gap in the market for makeup magic and supercharged skincare that was easy-to-choose, easy-to-use and easy-to-understand. I wanted to decodify the world of shopping for beauty, making women and men feel beautiful, safe and empowered by makeup and skincare, so that everyone can feel like the most beautiful versions of themselves every day. As British female entrepreneur I know at times it can be challeng-

ing. The one piece of advice I always share with those who are pursuing a career in beauty is one of the positive mantras I live by, dare to dream it, dare to believe it, dare to do it. It is so important in this industry to never give up and always have self-belief. Keep a single-minded focus, dream big and dare to make your dreams your reality. I talk a lot about the power of visualization too. Visualize what you want and don’t give up until you get it. You need to be professional, dedicated and hardworking to make it in the industry, but most of all you need to have fun. Take us through your morning routine. My beautiful boys Flynn and Valentine are my alarm. After a hot tea with lemon, I begin my skincare routine with my Goddess Cleansing Ritual, which contains lemon, rose and bergamot oils to uplift and energise. It’s the perfect way to start every day. I notice my skin looks more radiant in seconds – and ready for ritual two, my purifying charcoal cleanse. This skin purifier draws out impurities, helping to unblock pores and eliminating excess oiliness. For multi-masking magic, I use my Instant Magic Facial Dry Sheet Mask while I check my emails ready for the day ahead. The genius ingredients – including vitamin B3, crocus bulb extract, peptides, oils and butters – penetrate deep into the skin using a unique biomimetic vector delivery system, feeding the complexion where it needs it most for a more youthful, brighter, hydrated looking finish. I cannot live without my award-winning Charlotte’s Magic Cream moisturiser. It has a unique blend of oils and active which I call the Magic 8, including bionymph peptide, hyaluronic acid, camelia oil, rosehip oil, shea butter, frangipani flower extract and vitamins C and E. I am never without it; it gives me the perfect, plump-looking, glowing base. I then gently tap in my Magic Eye Rescue underneath the eyes, hydrating and visibly smoothing the skin. It’s clinically proven to brighten the appearance of dark circles. I am a mascara obsessive, so I always like to apply lashings and lashings of Legendary Lashes Volume 2 mascara! It gives 507 per cent more volume and is long-wear, smudge-proof and humidity resistant so the Hollywood flutter lasts all day. I love to wear my Pillow Talk Matte Revolution lipstick. I’ve used this shade on so many supermodels and stars – it’s an iconic, sumptuous, perfect, nude-pink hue that looks flattering on everyone. For my hair, lately I have been loving the Dyson Airwrap. I can create the most gorgeous, tousled waves in just 15 minutes. I also love Sam McKnight’s Cool Girl texturizing spray. I’ve worked with Sam on many shoots and runways over the years. This spray is perfect for running through slept-in curls for an instant volume boost. What business goals are you setting for the rest of the year? The path to where I am now has been the most incredible, magical, wild, crazy and fun journey! I always say, it takes a team to build a dream and I have the dream team. I am looking forward to working with my dream team on new exciting ways to launch products – for Magic Serum we had our first ever virtual launch via video call with 300 journalists which was just incredible. I cannot wait to share my new Airbrush icon with the world – I know all you gorgeous Middle Eastern beauties are going to love it. And how about personal goals? My personal goal for this year is to spend more time with my family and friends, taking care of my loved ones and myself. How do you see the beauty industry developing and growing in the future? There are so many incredible innovations to come in the industry. I work closely with the world’s best laboratories and every day I am dreaming up magical new products that the world needs. Charlotte’s Magic Serum Crystal Elixir, Magic Cream Light and Charlotte’s Magic Lip Oil Crystal Elixir are available now

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“I’ve always believed that skincare is selfcare. And now more than ever, I’ve found myself relying on my skincare routine.”


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Huda Kattan

influential players in the beauty industry today. Oklahoma-born to Iraqi parents, Kattan launched the brand in 2013 after struggling to find the perfect false lashes in store. She gained international fame as a YouTube and Instagram influencer and now with over 140 products down the line, Huda Beauty brings in up to $400 million in annual sales. “We’re really in awe of how far we’ve come as a brand,” Kattan tells Emirates Woman. “When I started the Huda Beauty blog ten years ago, I never imagined that we would have our own products, let alone three brands an amazing follower base. It seems surreal, especially since we started our brand not too long ago and when we began, nobody would take us seriously. I feel so proud that we’ve been able to build a worldwide business that is growing in a super competitive industry, but also that we’ve been able to create a brand that really stands for something. Each and every day is completely different, so it keeps me on my toes, but working alongside our incredible teams – including my family – keeps me motivated to push harder every day.” Social media is a major player when it comes to influencing spending habits, and Kattan isn’t the only one harnessing the power of digital. Last August beauty blog-turnedcosmetics brand Glossier Inc was valued at $1.2 billion after raising $100 million from investors led by Sequoia Capital. Founder Emily Weiss worked in magazines and even starred on MTV's reality show The Hills before launching her famous blog Into the Gloss in 2010. After achieving 10 million page views a month, and obtaining several successful corporate partnerships, she quit her day job to focus on her business. After raising $2 milWhen you look up the definition of lion, she launched the first four a unicorn you get two descriptions: Glossier products: Soothing Face “a mythical animal typically repMist; Priming Moisturizer; Balm resented as a horse with a single Dotcom salve and Perfecting Skin straight horn projecting from its Tint foundation. Thanks to its diforehead” and “something that is rect-to-consumer strategy, pinkhighly desirable but difficult to find and-white minimalist packagor obtain”. The latter best repreing and products that promise to WO R D S : D I A N A B E L L- H E AT H E R sents the term used by the Silicon "never cover you up, turn you into Valley to describe start-ups valued someone else, or overcomplicate at $1 billion or more, and until your routine". Glossier became an recently it only applied to tech-based companies such as Uber and instant hit with millennials. In March last year, upon the announceAirbnb. Right now there are around 300 said “unicorns” in the world ment the cosmetics giant had reached the valuation of $1.2 billion, and only a handful that are women-led beauty businesses. However, Weiss reflected on the journey that led her to that moment. “Emily in as the beauty industry continues to grow there’s no doubt this number 2019 has been through hell and high water to build an incredible comwill rise, with experts predicting it to reach up to $750 billion by 2024. pany with incredible people, endured heartbreak and experienced Among these mystical creatures is the Dubai-based beauty monew love, and been among a very small minority of women raising this gul Huda Kattan, who has had her makeup brand Huda Beauty valkind of money at these kinds of prices, to build the things they believe ued at $1.2 billion (Dhs4.4 billion). In addition, Huda was named one in,” she said, adding the milestone the company reached meant that of the wealthiest self-made female entrepreneurs by Forbes in 2019 they get to “keep building things that make people happy”. and has recently launched a skincare brand Wishful. With 43.5 milAnastasia Beverly Hills is also at the forefront of this new league lion followers on Instagram, the Huda Beauty brand is one of most of entrepreneurs who are able to secure sizeable investments. Initially

The Beauty Empires We take a closer look at the billion-dollar beauty unicorns

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vate equity firms are all reportedly bidding for the brand that makes the iconic Magic Cream, as well as the celebrated Pillow Talks collection. Bloomberg notes that “a successful sale [of the Charlotte Tilbury brand] would show that large consumer companies still have an appetite to acquire independent brands despite the coronavirus pandemic, which has ended a decades-long boom in deals”. With stores all over the world, including the Middle East, Tilbury is one of the most active businesswomen in the industry who is consistently developing musthave products. “It is so important in this industry to never give up and always have self-belief,” she explains. “Keep a single-minded focus, dream big and dare to make your dreams your reality. I talk a lot about the power of visualisation too. Visualise what you want and don’t give up until you get it. You need to be professional, dedicated and hardworking to make it in the industry, but most of all you need to have fun.” Most recently she unveiled Charlotte’s Magic Serum Crystal Elixir, the first serum for the brand, and it’s already creating a buzz within for industry for its advanced anti-ageing formulation. So what links all of these brands together? They create products that have a track record of doing what they promise. They all have a strong brand foundation and a unique philosophy, making them stand out from the rest. Even if some appear across major stores, they still have a platform to sell directly to consumers and put their customers first by listening to feedback. For example, Glossier products arrive in pink bubble wrap pouches, but customers felt it was wasteful to receive one each time they ordered so the brand introduced a less packaging option. Creating a loyal and engaged community is paramount to the continued growth of any brand. Anastasia Beverly Hills had the highest-earning Instagram in 2018 according to Tribe Dynamics, which tracks impressions that can lead to online sales. The account currently boasts more than 20 million followers. Meanwhile Kylie Jenner has more than 270 million social media followers in total, with three-quarters of whom are between 18 and 34, according to Coty, who can help drive sales of her almost always sold out products. Observing the current beauty space, and looking to Huda Kattan who has started focusing on skincare, the unicorns will no doubt continue to emerge, but maybe they will focus less on makeup and more on the natural look. According to the 2019 CivicScience survey that analysed women’s beauty habits from 2015, showed women aged 18-24 who wear makeup daily has declined from half to 38 per cent. It also revealed that percentage of Gen-Z women who never wear makeup has more than doubled from 12 per cent to 27 per cent. One thing for sure, consumers will continue to shape the beauty space, and it will take a unicorn-in-the-making to spot those trends and build the next billion-dollar empire.


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Emily Weiss

Anastasia Beverly Hills

founded as a brow studio by Anastasia Soare in 1997, the entrepreneur felt she could do more, and in 2000 she unveiled a line of brow products. But it wasn’t until 2012 when the brand expanded into eye and lip palettes, that catapulted the company into the billion-dollar bracket. In 2018 she took an outside investment for the first time since the inception of the company by selling minority stake to TPG Capital, at which point Anastasia Beverly Hills was valued at roughly $3 billion. It was a surprise move, but Soare wanted to reach an audience on a global scale, and she isn’t the only brand to do so. Reality star-turnedbusiness tycoon Kylie Jenner recently sold 51 per cent of her share of Kylie Cosmetics to Coty for $600 million, bringing the value of her social-driven brand to $1.2 billion. What started out as a space to buy her famed lip kits, is now expanding into the skincare and fragrance realms, and will be reaching international markets. Major companies are seeing the value investing in brands that have managed to grow an organic and loyal following. Recently Shiseido bought clean beauty brand Drunk Elephant for $845 million, after it initially being valued at around $1 billion, making it one of the biggest acquisitions ever for a skincare brand. Launched in 2013 by Tiffany Masterson, it became known as one of the pioneers of the clean beauty movement. Popular with millennials and Gen-Zers, Masterson worked with a skilled chemist to develop serums and creams without the use of essential oils, drying alcohols, silicones, chemical sunscreens, fragrances and sodium lauryl sulfate. “I think the most important element to building a successful brand is to always put the consumer first by giving them something unique and truly effective,” Masterson tells us. “My approach to developing Drunk Elephant is to think about how I would want the products I am putting on my own skin to be made; I’m always in the consumer’s shoes because I *am* the consumer. By doing this I’m never tempted to cut corners – I want the best for myself and I want people who spend their hard-earned money on my brand to get what they paid for. I firmly believe that if the products truly work, people will be happy and then will tell everyone they know. That organic word-of-mouth has been the key to Drunk Elephant’s fast rate of growth and success.” Despite the current global situation, beauty conglomerates appetite for new acquisitions isn’t wavering. Makeup artist to the stars Charlotte Tilbury has put her brand up for sale and it’s looking to fetch up to $1.2 billion. Unilever, L’Oreal, Estee Lauder, Puig, Shiseido and several pri-

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In just seven years DECIEM – the parent company to skincare brand The Ordinary – has flourished within the beauty industry. Overcoming challenges, the brand and its core values of teamwork and support has emerged stronger than ever WORDS: OLIVIA MORRIS

The Extraordinary Starting a beauty brand from the ground up is never an easy task, let alone when you decide to launch 10 from the get-go. However, seven years after its 2013 launch DECIEM – which is Latin for 10 in a sequence – has become a force to be reckoned with in the beauty space, setting itself apart from day dot with its tagline: The Abnormal Beauty Company. While many believed the concept of the company would never work, DECIEM’s founder, Brandon Truaxe, was more than happy to prove people wrong, going against the grain. Focusing on the consumer and being transparent with information set the company apart. “We simply did the right thing and waited for people to understand our dedication to science and transparency,” DECIEM’s CEO Nicola Kilner tells Emirates Woman. “We simply did the right thing and waited for people to understand our dedication to science and transparency.” Which is exactly what happened. The continued efforts to generate an organic interest led to the launch of its crowning jewel The Ordinary in 2016, DECIEM began to reach new heights of popularity. “Our founder, Brandon shook up the industry by showing that quality could no longer be defined by price point,” Kilner explains. “He made it easier for people to know if they were overpaying for ingredients.” With a $7 (Dhs25) hyaluronic acid serum and a $6 (Dhs22) retinoid serum

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that both actually work, it’s an instant (quite literally) recipe for success. “For too long, brands had been disguising such ingredients as ingenuity,” Kilner explains. “The Ordinary was born to communicate with integrity. The innovation behind the brand is actually in its pricing and communication strategy.” However, amongst all the praise and success came with it emerging erratic behaviour from Truaxe who fired co-founder Kilner in February 2018 and at one point claimed the company was temporarily shutting down. Five months later, he begged Kilner to return and despite being five months pregnant at the time, she was more than willing to help her friend who had built this incredible empire. “Although my contract had been terminated, I never really left DECIEM,” she explains. “I was in constant contact with the team and dedicated my time to ensuring that we could hold DECIEM in a good place for when Brandon’s health had improved. My decision to return was made out of love for Brandon, for DECIEM, and for our people. I hoped that by being by Brandon’s side, I could help to get things to a better place.” But things came to a head in October 2018 when Truaxe was replaced as CEO by Kilner after a lawsuit with Estee Lauder, who owns a minor stake in DECIEM. Tragically just a few months later in January 2019, Truaxe passed away. However, Kilner has made

sure her friend’s legacy stays intact and is ensuring his vision for the brand stayed alive. “The things that absolutely must never change are the values that Brandon instilled in us,” she explains. “The humility and playful spirit of our team is something that will always be at the heart of DECIEM.” What did change, however, following Truaxe’s death was a focus on the wellbeing of the team, which took precedence above everything for Kilner. “My priority following Brandon’s passing was on our people, how could we create a stable environment and provide some of the structure that our difficult 2018 had not allowed us to grow into,” she says. “We worked to implement initiatives focused around the mental health of our employees, including dedicated mental health days and access to 24/7 independent counselling.” Through the trials and tribulations, DECIEM has only gone from strength to strength, keeping Truaxe’s vision at their core and with Kilner’s leadership and the family-like atmosphere throughout the company, something which the CEO feels extremely “fortunate” for. “When faced with adverse situations, you become stronger, more resilient, and prepared,” she says. “We have been so fortunate with our people, especially those who have been part of the family from the beginning of DECIEM. They believed in Brandon’s genius and vision and


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the technology brand, which focuses on overall skin health, has a single genetic commitment to be at the very edge of science. Bringing a lab experience to its audience, by using only the very latest technologies, NIOD is focused on pushing the limits of science in skincare. Hylamide


Ordinary wanted to be a part of DECIEM’s future.” The family mentality of the company and the team is what the late founder instilled in everyone, which helps them to go through “the challenges and grow stronger”, Kilner says. Grow stronger they have – DECIEM has just reached over one million followers on Instagram, all through the powerful brand driver that is the word of mouth. This largely has to do with the explosive popularity of The Ordinary, which funnily enough wasn’t even a part of DECIEM’s initial 10 brands at its launch in 2013. “The Ordinary was the 11th brand we launched – imagine if we stopped at ten,” Kilner jokes. It was always in the plan to umbrella 10 brands, because in the original vision was the idea of an ecosystem which could access everything from its own factory to its own PR department to its own design team and more. Of course, with the incredible success of The Ordinary with its accessible price points and well-researched ingredients, along with proven results, it’s only catapulted DECIEM’s other brands – including NIOD, Hylamide, The Chemistry Brand, Abnomaly and HIF (Hair Is Fabric) – into further success. For Kilner, NIOD is the dark horse of DECIEM as “it takes a very unique approach to skincare and promotes overall skin health”. “NIOD truly pushes the limits of science in skincare and brings true innovation to skincare,” she says. “The new technologies that NIOD uses are re-

flected in the price point. The formulas focus on longevity and overall skin health.” In particular, she recommends NIOD’s Copper Amino Isolate Serum truly focuses on longevity by encouraging the skin to act as though it were a younger skin. “If someone could only use one product from DECIEM, this would certainly be the one I would recommend,” she says. As for the future of DECIEM, the only way is up. But Kilner doesn’t plan on changing much, she prefers for the company to stay in their own lane. “I think we need to continue to be who we are and to stay in our bubble,” she says. “When you pay too much attention to what other brands and the industry are doing you can lose sight of your why.” From the beginning their focus has been the customer, innovation, transparency, function and design. However, what came later on was realising kindness was at its core. “It was certainly there from the start, but it took some time for us to understand that the innovation and transparency we were bringing to the industry was all driven by kindness.” While DECIEM is staying in its own lane, could that potentially steer the company towards the UAE and the Middle East? “We are desperate to be there,” Kilner says. “It’s a really interesting space and an area that has been so essential to driving beauty forward. We really can’t wait to be a part of it.” You heard it here first, so watch this space.


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offers maximised minimalist skincare. The products within the brand simplify caring for skin without compromising on efficacy, by promoting optimum skin performance via multifunction formulas and simple regimens. Hylamide is a brand suited to those who are looking for quick results and those who do not have the time to spend researching ingredients. The Chemistry Brand

allowed the company to introduce next-gen ingredients to their audience even under the restraint of a skincare noncompete. Many people were using The Chemistry Brand on their faces before DECIEM introduced skincare. The range offers advanced products for hands and body. Abnomaly

is unpredictable and its mission is to never be categorised. Abnomaly houses the products our lab create that don’t fit under a current DECIEM “brand”. As DECIEM evolves and grows, the brand will always remain in a state of flux. HIF (Hair Is Fabric)

is a range of Cleansing Conditioners. HIF offers professional cleaning for hair, to ensure that its delicate fibers are treated like fabric. You wouldn't put couture clothing in your washer. Is your hair less important?



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THE GAME CHANGER Premium, plant-based nutritional supplements make up the DNA of WelleCo. Co-founded by Elle MacPherson and her nutritional doctor Dr Simone Laubscher Ph.D., this is the super brand designed to enrich your health and wellbeing, generating beauty from the inside out. WORDS: AMY SESSIONS



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The Wellness

WelleCo inspires, educates and encourages their global community to take responsibility for their own wellness, through a simple daily regime that includes premium plant-based products and information to support their own wellness journey. Following the philosophy that the body can heal itself and thrive given the right environment, WelleCo continues to create wellness practices using premium plant-derived products that deliver complex benefits through a simple daily routine. The Ethics

Formulated with integrity using carefully curated ingredients that work in harmony to support you on your wellness journey. WelleCo handpick farmgates all over the world to ensure our ingredients are ethically sourced and sustainably harvested from their native origin to preserve the planet’s agricultural ecosystem whilst ensuring the nutrient profile is preserved and pesticide free.


The Inspiration

“Wellness, nutrition, and fitness have always been a part of my life, however as I turned 50, I was feeling tired and run down, sleeping sporadically, experiencing brain fog, my skin was dry, dull and uneven, and generally not feeling or looking well. The practices I had been adhering to over the last 30 years no longer worked for me. “Frustrated, ready for change and realising I could no longer rely solely on genetics, I started seeing nutritionist Dr. Simone Laubscher PhD, who helped me recognise my body was inflamed, suffering oxidative stress and malnourished, but if given the right environment it could heal itself. She formulated a custom-mixed super greens powdered formula that became the foundation for our Super Elixir Greens. Containing botanical herbs, antioxidants, vitamins, minerals and probiotics, when taken daily with water, the Super Elixir helps support gut health, immune system function, glowing skin, and enhanced vitality. “It’s a simple routine, with complex benefits – just two teaspoons in water every day, perfect for busy lives. I see it as the evolution of the multivitamin. “After implementing some simple lifestyle changes and including the Super Elixir Greens in my daily routine, I experienced significant health changes including improved digestion, weight loss, tighter dewier skin and a lighter, cleaner and leaner body. I feel more emotionally balanced, don’t get sick as often because my immune system is supported, and because I am finally sleeping properly, wake up feeling rested and energized. I wanted to share this solution with other people and so WelleCo was born in 2014.” Elle MacPherson

How did you decide what products to launch with? How has that evolved? WelleCo’s hero product, The Super Elixir daily greens, was the initial inspiration for the company. Since then, WelleCo have expanded their product offerings to include their Nourishing Protein, Super Boosters that provide targeted support for specific needs including immune, gut health, libido support, skin, hair and body products made with Australian Bush Flowers, and the Sleep Welle Calming Tea with valerian root to improve sleep quality. The Super Elixir™ is WelleCo’s hero product, tell us about how the brand was born? The Super Elixir was one of the first products to pioneer the luxury ingestible beauty phenomenon. This daily health supplement is formulated using a combination of 40+ naturally derived ingredients including wholefoods, herbal extracts, Chinese herbs, vitamins, minerals, prebiotics and probiotics. Designed as a cellular and functional support for the body it helps support overall gut health, provides immune support, enhances energy, and helps support the appearance of healthy skin, and stronger hair and nails. What’s next for WelleCo? This year we launched our 14-day Super Boosters, which are available in on-the-go sachets in various targeted formulas to support skin, hair and nails, bone strength and joint health, liver health, gut health, the immune system, and libido/hormone support for both men and women. Our aim is to adapt and evolve in the rapidly growing wellness category and continue to empower people to positively influence their own health. We will continue to develop science backed, sustainably sourced, profoundly efficient, clean nutritional products to support everyone’s wellness journey. Elle’s daily supplement routine. “Through my own personal wellness journey, I have learnt that supplements and clean formulas are vital to my overall wellbeing, often replacing the nutrients our food is not receiving from the soil due to modern farming which has often depleted the earth of vital nutrients. I really believe beauty comes from within and the body has an incredible capacity to heal itself if given the right environment. I invest in looking after myself from the inside out and that is the principle behind WelleCo. I follow a wellness and supplementation routine every day: 1. Step one is The Super Elixir™ - an all-in-one daily multivitamin that I mix 2 teaspoons with water and its done – it’s so quick and easy. It contains a combination of natural ingredients which optimize the function of the 11 systems of the body. 2. Step two is our Nourishing Protein a clean and complete powdered plant protein (vegan) designed by nutritional doctors for nourishing and maintaining a lean and strong body. It is the perfect mid-morning or nourishing afternoon snack. I am ob-


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sessed with the chocolate; it tastes naughty without any of the bad stuff. 3. My third step is our Sleep Welle Calming Tea. This tea has now become my nightly ritual. It is blended with natural herbs including Valerian, Hops and Skullcap to calm the mind and help the body rest, rejuvenate and recover. 4. In addition to this, I use our range of Super Boosters that are designed to ‘boost’ The Super Elixir™ and Nourishing Protein for targeted support, be it bone strength, collagen, immune support or liver health. What effect has social media played in the launch of WelleCo and its growth as a brand? Instagram has played a huge role in the success of WelleCo and it has given us a cult-like following that we never could have predicted. Our community are able to share their experience and the benefits they’ve seen from using our products which has been so instrumental to the success of the brand. The positive feedback that we’re constantly receiving about how our products have improved their sense of vitality, wellbeing, quality of sleep, digestion and skin health – it makes us proud.

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Creating and mastering trends for millions of followers to recreate, these experts help cultivate the future of the beauty industry. Beauty expert Maya Ahmad and professional makeup artist Hindash, talk us through their passions, successes and what it takes to go global.

Maya Ahmad

Going Global

Maya Ahmad

The first time you realised you were passionate about beauty. I used to play with my mum’s makeup when I was a kid. I knew at a very young age that I wanted to work in the beauty field. I’ve always been fascinated about products and ingredients, I knew I wanted to turn this passion into my career that’s why I started exploring options very early while I was still studying at university. I started working as a makeup artist and I was also in charge of creating beauty content for one of the first regional MCN on YouTube. We know that passion is key to mastering a skill, but becoming a professional still requires dedication. How did you push yourself to grow? Hard work – my personal motto in life is “Hustle”. I’m a very dedicated person and



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I have a lot of discipline when it comes to my professional life. I have clear goals that I always keep in mind for everything I do. These goals are my main source of motivation. I also like challenging myself and doing things outside of my comfort zone. Confidence comes from within, but we all need something to keep it strong. What’s the source of your

Fenty Beauty Full Frontal Volume, Lift & Curl Mascara Dhs125 Sephora.ae; Guerlain Terracotta KHÔL Dhs189 Sephora.ae


confidence and how do you manage stay confident? I think confidence comes from within, but it also comes with time. Whenever I see myself achieving my goals I become more confident and more motivated to achieve bigger things. It is also very important to have our own definition of what we qualify as a success or as a failure in order to be able to fully live our own lives, and not have everything around us dictated by the society we’re in. It’s very obvious that you appreciate your followers. How do you make sure you cater to their ‘social media taste buds’? My followers’ feedback is one of the things that has kept me going. I interact with them on a regular basis through Q&A sessions to have a better understanding of what they want to see on my social media channels and create my content plan according to this. I always make sure to always bring them something that will be beneficial and at the level of their expectations. You’re one of the biggest beauty influencers in the region. What is the key to your fast growth? Consistency. I started on Instagram and YouTube in 2012 at 19-years-old. I used to post an image of a makeup look on Instagram and the detailed tutorial to achieve it on YouTube. Over the years, my content always evolved around one specific topic that is beauty. And when I started creating travel vlogs, I did it from a “beauty” perspective because I knew that this is what would interest people who follow me. I always showed my expertise in a very accessible and educational way by creating as much content as I could that would benefit people because I wanted to live up to my followers expectations. Authenticity is something that people appreciate in an influencer especially with “new faces” who are trying to make it without having something interesting to offer. If you had to choose few favourite makeup brands, what will they be? It’s very hard to choose but I would say Fenty Beauty for their inclusivity, MAC Cos-


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The first time you realised you were passionate about beauty. I have always been drawn to beauty as a child, and I expressed that through art at a very young age. I was fascinated by colour and texture, and that quickly turned into a love of portraiture as I started to draw more frequently. I would flip through magazines at a very young age and would draw advertisements and used the models as my subjects. I then explored that in different mediums throughout different stages of my life, such as painting, photography, beauty and videography. We know that passion is key to mastering a skill, but becoming a professional still requires dedication. How did you push yourself to grow? I think my passion for art and all things beauty led me to a natural progression towards mastering different skills. I enjoy each of them so much and I think they all complement each other (the drawing, painting, photography and beauty). I’m also very stubborn so aside from passion, I never lose focus once I set my mind to something! Confidence comes from within, but we all need something to keep it strong. What’s the source of your confidence and how do you manage to stay confident? I’m a very intuitive person. If it doesn’t feel right, I won’t do it. But that’s not to be confused with getting out of your comfort zone. I think trusting your gut instinct is so important and that’s what makes me very confident. When I started as the first male based beauty account in the GCC in 2015, my work wasn’t considered “creative enough”. I focused on natural makeup that highlights and enhances features during a time where Instagram

makeup was at its peak (I’m talking heavy full glam makeup). And in the Middle East, we’ve always had a focus on extremely heavy makeup, so doing what I did early on sort of set me apart from the rest, and it was by following my instincts on what I thought was beautiful and what women wanted to realistically achieve on a daily basis. It’s very obvious that you appreciate your followers, how do you make sure you cater to their ‘social media taste buds’? I definitely take into consideration all the makeup video requests on my YouTube platform, where I ask them in each video to let me know what kind of look they like sampling an internawould like to see next. tional buffet! My favouAnd eventually I tie that rite brands are definitely with my Instagram and it NARS, MAC, Charlotte becomes a very cohesive Tilbury, Nudestix, Make platform. I’m very “howUp For Ever… I mean I to” driven and I love could go on and on. to teach, and making What is your favourite someone feel beautiful in makeup look? Do you their own unique way is prefer a simpler look or an pretty amazing. edgy one? I love the looks where I pretty much do You’re one of the biggest a solid combination of beauty influencers in the both. You can still create region. What is the key an edgy look by editing to your fast growth? I Nudestix Nudies All Over Face and simplifying other never followed trends, I Glow Dhs145 Sephora.ae; areas - like having a bold stuck with the idea that NARS Soft Matte Complete graphic liner with sheer, I wanted to show everyConcealer Dhs165 Sephora.ae fresh skin and effortless one what my perspective brows! on beauty is. I was doing more natural, strategically placed makeup How do you figure out what looks good on before it became a trend. The fact that I’m each client as everyone has very different extremely hands on with the work that I do features? That’s probably my favourite part. (I take my own photographs, shoot my own It’s great because it’s all in the placement. I videos, and edit everycould do the exact look on 5 clients but they thing in the end) really would look like different looks based on how lets me paint the vision high I would place the shadow, how intense Hindash that’s in my head. Not I’m going with the liner, and so on. I’m all relying on sourcing about enhancing - so if that means you need photographers, videogless liner to achieve a perfect eye look, then raphers and editors has you’re getting less liner! definitely set me apart. What is your next goal and how far in the fuIf you had to choose a ture do you see yourself accomplishing it? I’m always dabbling with a few things at few favourite makeup once, which is pretty obvious now given my brands, what would they background with art! I’m enjoying focusing be? What’s great about on my YouTube channel and growing that the beauty industry is platform with easier to follow How-To eduthat you get to pick and cational videos, which is what the beauty choose different things community is missing right now. from different brands. It’s Hindash

metics for their artistry (and also because I got the chance to launch my own lipstick from MAC), Guerlain for their efforts and choices when it comes to preserving the environment, Dior for always making me dream… What is your favourite makeup look? Do you prefer a simpler look, or an edgy one? It depends on the occasion but during the day, I would say a simple look with a focus on complexion, winged eyeliner and nude lips. For a night look the focus would be on red or bold lips. What is your next goal and how far in the future do you see yourself accomplishing it? I’m currently working on my own body care line that I will hopefully launch by next year. It is something that I have been working on for the past two years, so I’m very excited for this!


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The beauty of self-love A journey to finding self-love can be a long and winding road, which is something UAE influencer Salama Mohamed knows all too well.

Counting your blessings is something we often forget to do, instead many put their energy into worrying about what people think, menial things in every day life, comparing ourselves to others. However, for UAE influencer Salama Mohamed she considers herself truly blessed, leaving a reminder of it for her 500,000 followers on Instagram with a message on her profile, “Blessed with vitiligo.” Vitiligo is a skin condition Salama was diagnosed with since she was five. It’s a disease that causes the loss of skin colour in patches, which can get bigger over time. While she has learned to love her condition, it’s been a long struggle to find a place of self-love and acceptance. “It was a struggle growing up, when you feel you are different and don’t fit in it is easier to think there is something wrong with you,” she tells Emirates Woman. Throughout her formative years, her condition left her wondering why she didn’t

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look like the other girls at school, whether she was pretty or not, whether someone would love her. However, Salama grew to become more comfortable and more accepting in her own skin. “It sort of became my trademark, a part of me that was unique and beautiful, it is what made me different and I wanted to celebrate that,” she says. “However, I will be honest that as I grew up no matter how confident I was there was always a little part of me that would question myself and my beauty, someone who would stare at my eyelid a little too long, or ask me if I was ok, which would make me a little uncomfortable at times.” It’s not only stares that can sometimes occur, in video produced by Salama’s husband Khalid Al Ameri – who is a YouTube and social media star – about his wife, he highlighted some of the messages he receives about her skin condition. “A lot of people send me direct messages of formulas or



medicines that Salama can take to get rid of her skin condition,” he explains in the video, which now has over 3.5 million views. “Why do people make the assumption I want her to change? Why do people make the assumption that she wants to change?” The video showcased Salama at the 2018 launch of the Christian Louboutin Degrastrass PVC nudes collection of seven different nude shades to match different skin tones, which was celebrated with seven different women of influence in the UAE. It’s a piece of her husband’s work that still brings tears to her eyes, but it’s also a realisation for Salama on how far she has come on her journey to self-love. Today, Salama embraces her condition with “every inch” of her being, and she’s actually more than happy to answer people’s questions if they ask about it. “[It means] I can explain and educate, so I can support other women and men going through what I went through, to let them know they are not alone, and that we are beautiful in our own unique way,” she says. Through her self-love journey, alongside her husband, the pair have grown quite an impressive online community together. The pair create content on YouTube, Instagram, Facebook and TikTok creating short skits, which relate to many others. It’s through her husband she found her own space in the online community, in the beauty space, with a passion for skincare. A great skincare routine for Salama, can make her feel good on the inside but also the outside. “When I take care of my skin it feels like a permanent positive effect on my wellbeing, rather than makeup, which in the moment feels incredible but at the same time it is temporary, great skin lasts longer,” she says. This rings true, as she’s a huge fan of the lengthy Korean skincare routines, with a 10-step process she takes morning and night. “These steps include face wash, toner, essence, serum, sheet masks, eye cream, moisturiser, neck cream, a leave-on mask and sun block,” she says. “Then I do the same at night minus the sun block, phew!” However, she ensures she never forgets how far she’s come, with the reminder of being “blessed with vitiligo”. “It’s a reminder that having vitiligo has been a blessing, it has made me stronger, more confident, and brave to live a life where I don’t have to live by a set of standards or look a certain way to feel beautiful,” she says. “Life can be difficult, but those experiences only make you stronger. They teach you about yourself and what you are capable of doing in this world, so use those experiences and your strength to live the life you want, and keep moving forward.”


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Kylie Jenner

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The increase in social media usage has correlated in a jump of cosmetic procedures ranging from fillers to anti-wrinkle injections to more high-risk procedures, such as going under the knife. Here we ask – what are people trying to achieve and are they doing it for the right (if any) reasons? Across the globe the number of cosmetic procedures, whether it be non-invasive antiwrinkle injections and fillers or going under the knife, has risen dramatically in recent years. It’s a booming business for cosmetic dermatologists and plastic surgeons, with some reports suggesting the market size could reach $21.97 billion by the year 2023, with a predicted annual growth rate of 7.8 per cent. Right alongside the rise in cosmetic surgery is social media and its 2.4 billion users worldwide. With the use of filters, photoshopping apps and more, people are able to manipulate themselves into their ideal version – or what they think they should be according to social media standards – and it’s having a direct effect on the cosmetics industry. Enter the rise of the filtered face. This is something Dr. Sanjay Parashar, a top plastic surgeon in Dubai and the CEO of Cocoona Centre of Aesthetic Transformation, knows all too well. Having been in practice for 25 years, Dr. Parashar tells Emirates Woman he’s seen a dramatic shift in the cosmetic surgery industry in the last five years all because of Instagram – a shift which he believes is “appalling”. “The expectations are too high and too unrealistic,” he explains. “There is a hugely competitive spirit among people seeking cosmetic surgery.” In 2018, a report was released from the Boston University of Medicine and the Boston Medical Centre discussing how there had been a spike in patients who wanted to go under the knife thanks to filters used in Snapchat, or what they were able to manipulate themselves to look like with apps like FaceTune. “A new phenomenon, dubbed ‘Snapchat dysmorphia,’ has patients seeking out cosmetic surgery to look like filtered versions of themselves instead, with fuller lips, bigger eyes, or a thinner nose,” the report states. “This is an alarming trend because those filtered selfies often present an unattainable look and are blurring the line of reality and fantasy for these patients.” It was concluded such apps and filters are “providing a new reality of beauty for today’s society”. This is all too familiar with the astronomical rise of TikTok – a video sharing

platform where users dance and lip sync to popular songs and sounds – and the app's use of filters. People are going viral for challenges using the app’s in-house beauty filter, comparing their ‘best self’ to their ‘worst self’, being shocked by the difference. And while it may seem like a lighthearted challenge to take part in, the crux of it hits home – many people are losing touch of reality as “they expect to look perfectly primped and filtered in real life as well”, as determined in the report. While some may argue the correlation between cosmetic surgery and social media isn’t linked, all you need to do is look at those who are at the forefront of it. In just 15 years, the demand for plastic surgeons has increased by more than 10 times what it used to be. “When I came to Dubai in January 2004, there were less than 25 plastic surgeons in Dubai, now there are more than 250 plastic surgeons in the UAE,” Dr. Parashar explains. With the likes of Kylie Jenner, Bella Hadid, Kim Kardashian and Kendall Jenner all at the top of the social media hierarchy, many look to them, as well as filters, for facial inspiration when it comes to cosmetic surgery. It’s a highly sought-after look: high cheek bones; lifted eyes; thick, highly arched eyebrows; and a plump pout for good measure. In fact, there’s an entire package dedicated to Kylie Jenner at a London-based clinic on offer for clients. But for Dr. Parashar this is totally “unethical marketing”. “It is impossible to make all the lips the same as Kylie Jenner,” he explains. “She has her own shape and structure. There may be some who may have similar structures, it’s quite coincidental I think, but most people have varying structures and the outcome of doing the same quantity and quality of filler is different in every individual.”


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At least 30 to 40 per cent of the patients Dr. Parashar sees bring along a photo of a popular celebrity’s face or body, insisting this is what they want to look like. However, it’s something he takes very seriously in terms of someone’s mental wellbeing. “I do thorough counselling to understand what they are looking for and what concerns them,” he says. “Then I assess the area of their concern and if I feel that it is a significant issue that surgery would improve, then I recommend them surgery. But I insist that I cannot make them look like anybody else, as each body is different, anatomical structure varies and healing is different.” Often, he ends up turning many people away, with some disgruntled clients claiming “other doctors will do it”. With cosmetic and procedures largely being used for aesthetic reasons nowadays, it’s difficult to see past the vanity that overshadows the whole industry. However, as Dr. Parashar explains, the industry emerged for a “needs basis”. “In its truest sense, plastic surgery is reconstructive surgery that is done to restore anatomy and function of the body,” he says. Whether that be helping children with birth defects like cleft lip and palate; oral cancer sufferers; those who suffer traumatic injuries to facial bones; nerve damage; severe burns; and more. “Cosmetic and aesthetic surgery is a sub-specialty of plastic surgery that works on demand basis more than need basis.” It’s easy to see there is a correlation between cosmetic procedures and filters, but there are steps being taken by platforms like Instagram. In October 2019, the social media site announced it was removing all augmented reality filters depicting or promoting cosmetic surgery, or virtually enhancing users’ features. “We’re re-evaluating our policies we want our filters to be a positive experience for people,” a spokesman said of the move. “While we’re re-evaluating our policies, we will remove all effects from the [effects] gallery associated with plastic surgery, stop further approval of new effects like this and remove current effects if they’re reported to us.” As for what people can do themselves when they’re debating whether to go down the cosmetic enhancement route, Dr. Parashar advises people to ask themselves if it will truly make them happy. “I strongly believe cosmetic surgery cannot make people happy forever as there are so many reasons for unhappiness,” he says. “The problem is when people blame their appearance for their unhappiness, then they seek plastic surgery and hope their problems will go away forever. There is definitely a fine line between satisfaction and happiness, between the realistic and unrealistic.” While in this busy world of beauty, makeup and cosmetic enhancements, it’s vital you remember who you are at your core and realise, true beauty is from within.

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Arabian Beauty

While spectacular beauty brands are cultivated across the globe, sometimes the best things are created close to home. Discover the brands that are doing something different right here in the Middle East Beauty is one of the most transformative and diverse platforms, hence why there’s so many people – experts and enthusiast alike – that want to be a part of the space. While the beauty community no doubt reaches to most corners of the globe, there’s no denying the Middle East has become the hub for innovative products and advanced formulations that respect Arab culture and tradition. Local brands are cropping up faster than we have time to get through our mascara, and more of them are focusing on athome remedies as well as creating their own niche. We take a closer look at regional brands that are firmly on Emirates Woman’s radar. IXORA

There is organic skincare, and then there is COSMOS certified organic skincare. The latter takes the meaning of organic to a whole new level – it means that the brand has met the highest global organic standards, and IXORA is one of them. Made in Turkey and masterminded by Egyptian pharmacist Dr. Nader Sheasha, the brand is rooted in nature and crafted

Fit Face


by science to deliver revolutionary organic beauty. With years of scientific and practical experience in herbal medicine and the natural cosmeceutical beauty industry, Dr. Sheasha has used the latest natural biotechnology to create products that celebrate the best of nature and provide visible results. Focusing on ingredients with the highest quality and maximum concentration of organic botanical extracts, all IXORA products are created using cruelty-free methods, and they are also free from any harmful or controversial ingredients. Born and bred in Dubai, it was only fitting that the first IXORA store launched in Dubai Festival City Mall, but if you prefer to shop online the brand recently launched its official website.

Isidora Peric, founder of Dubai-based concept Fit Face, discovered face yoga in 2014 after struggling with mental health and suffering from a potentially fatal infection of facial bones. She developed a method which is a combination of face exercises to build and strengthen the muscles as well as face massage for increasing circulation and lifting the skin. As the business grew, she released her own range of tools including Puff Busters that help in depuffing and tightening the skin around the eyes, Glow Roller that gently helps products penetrate the skin deeper and a selection of face rollers. Shirley Conlon Organics

Whether your swapping or adding another step, you have to feel confident that the products you’re using are actually beneficial. Dubai-based brand Shirley Conlon Organics focuses on chemical and cruelty-free ingredients that are highly effective and feel like a treat for your skin. The formulas are a combination of certified organic botanicals from around the world and clinically proven natu-

From left: Aloe Vera gel and Balacing Face Treatment Ixora; Fit Face; Vitamin C Elixir, Shirley Conlon Organics; Barkha Beauty; Facial cleanser and facial toner by Noussou; Diamond Meridian balm Prismologie

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ral active ingredients, that together deliver long lasting benefits. Not only that, they are specifically designed with a hot climate in mind. Barkha Beauty

Founded by Barkha Shewakramani in 2019, the brand has quickly established a loyal following, including A-listers like Hailey Bieber, who have fallen in love with its introductory line of Matte Liquid Lipsticks. Barkha searched high and low to find the perfect nude matte lipstick with a luxurious moisturising finish, but when her search reached a dead end, she decided to take action and establish her own label. Developed in Europe, the Matte Liquid Lipstick range is cruelty and paraben free and comes in eight shades that compliment every skin tone, ranging from nude to power red. Not only does Barkha ensure that all the products are responsibly made, a percentage of profits are donated to charities close to her heart, including support for victims of acid attacks.


of the brand’s flagship store on Al Wasl Road where you can find other firm favourites such as top seller No.9 Vanilla Pod, and the highly sought after Edition 2 collection, the Dark Series. The minimal cool packaging was recently reworked to make it more sustainable. “Complementing the cruelty, paraben and chemical free fragrances, we have also introduced new sustainable packaging which consists of pouches made from recycled materials in the UAE,” she says.

KJ Serums

By Noussou

Dubai-based skincare brand By Noussou creates vegan and cruelty-free products for a healthier complexion. Iraqi-Canadian sisters, Sarah and Nora, launched their brand after struggling to find products that could help tackle adult acne. They tried almost every product on the market, including medical-grade skincare, but none of it suited their needs. After years of trial and error, while working with industry experts, the duo created a range of allnatural, vegan and chemical-free solutions. Having experienced loss of confidence due to problem skin, Sara and Nora wanted to share their knowledge and help other women who are struggling, and it didn’t stop there. Following initial launch, By Noussou line of products increased to include Age Defyers and the Daily Glow bundle.



Sheikha Fatima Al Sabah and her mother Sheikha Intisar have placed colour therapy at the centre of their skincare brand, Prismologie. Featuring all colours of the rainbow, the brand’s products will certainly brighten up any blank spaces you have in your home. The products are divided into six colour ways: pink for comfort with rose; white for clarity that contains neroli; green with Vetiver for balance; yellow for confidence burst-

KJ Serums

ing with bergamot; red for vigour; and indigo for stillness that contains Oud. All of the mother-daughter duo’s products are ethically made and are also recyclable. As for particular favourites for the pair Sheikha Fatima says, “We find ourselves reaching for the green bath oil when we feel the need for some balance and centre in our lives, but when we’re feeling a bit sluggish we opt for red to give us that extra push of power and energy.” Arcadia

Since 2015 Amna Al Habtoor has created a niche for herself in the busy world of perfumery, focusing on unisex scents that use the most luxurious ingredients, while also being environmentally conscious and cruelty free. Adding to her array of fabulous fragrances is the latest launch called ‘Bounded’. The new warming scent was created to celebrate the opening


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KJ Serums has established itself as the UAE’s only destination for fresh made to order skin and hair care products. Kathryn Jones launched the brand in 2017 with an aim to provide skincare that would be more effective than the leading products on the market using fresh, active ingredients at an affordable price. The brand’s triology serums are made to order every month using only the freshest, most effective ingredients, and the vitamin C, E+Ferulic acid serums are made using L-ascorbic acid. This is the most potent form of Vitamin C and the most effective at penetrating the skin, providing a host of anti-ageing and protective benefits. Kathryn previously worked in the UK’s biopharmaceutical sector, making life saving medicines. Using her background in science and medicine, she turned to her passion for skincare. As well as the serums, she also hand-blends longer shelf life products that compliment the fresh serums, so you can enjoy 360 benefits at home.



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While we all love to mix and match products in our skincare routines, sometimes better together isn’t always the best mantra to follow. Here we investigate the products that do and don’t work together. It seems like in the development of skincare through the years, a point has finally been reached where we know what works, and what definitely does not. With the advancement of technology and science, there’s so much on market and it can be overwhelming. There’s the tendency for people to overload their skincare, with the mindset that the more you use, the better your skin will be. In fact, that’s far from the case, and it’s something Dubai-based dermatologist and medical director of CosmeSurge, Dr. Lana Kashlan sees “too often”, she tells Emirates Woman. “I see patients come in with irritations and breakouts that come from using too many products, products that are too harsh, or scrubbing or exfoliating too much,” she explains. “When it comes to the skin, less is more.” Her advice: stick to a few key active ingredients and be gentle. Those active ingredients can include anything from retinols to alpha and beta hydroxy acids (AHAs/BHAs) to vitamin C serums to hyaluronic acid. However, while the ingredients in these products can work wonders on the skin, what many may not know is

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some of them should never be mixed together, and doing so can actually hinder you from achieving that radiance everyone craves. Luckily Dr. Kashlan is here to set us all on the straight and narrow with our skincare, so we’ll all be achieving that oh-so coveted glow. Vitamin C

A key product that needs to be in your routine in order to protect your skin. Vitamin C is an antioxidant which helps to reverse the damage done to skin cells from environmental exposures like UV radiation from the sun and pollution, which helps to brighten the skin. Do mix with: other antioxidants like vitamin E and ferulic acid “Studies show that vitamin C is best absorbed with vitamin E and ferulic acid, so

look for formulations that have these ingredients,” Dr. Kashlan explains. Don’t mix with: AHAs/BHAs and retinol Dr. Kashlan advises against mixing vitamin C with exfoliants like AHAs/BHAs, as the combination is too irritating on the skin. Meanwhile, vitamin C has the opposite effect to retinol, so they should not be used together either. Retinol

Retinol has been on the skincare scene for years, but appears to have only gained popularity in people’s general skincare routines in recent years. According to Dr. Kashlan, it’s one of the few ingredients that truly has been proven to reduce fine lines and wrinkles, due to the active ingredients stimulating collagen production. The vitamin A derived in-


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gredients in retinol creams also helps unclog pores and brightens the complexion, but it can also be extremely drying on the skin. Do mix with: hyaluronic acid and ceramides. Due to the drying effect of retinol, you need to ensure you put the moisture back into your skin. “I always apply a ceramide rich moisturiser right after I apply my retinol at night because retinols are drying by nature and without a moisturiser can lead to redness, peeling and irritation,” Dr. Kashlan says. Don’t mix with: AHAs, BHAs and vitamin C “I don’t recommend combining retinol with any other exfoliant like alpha hydroxy acids because the two ingredients can be too irritating,” she says. As for vitamin C, it’s a protective skincare product, whereas retinol is there to rebuild and repair. Salicylic Acid

A go-to to help clear up acne, salicylic acid is a beta hydroxy acid that helps to exfoliate dead skin cells, unclog pores, cut down on oil on the skin surface. Do mix with: Benzoyl peroxide “Salicylic Acid is often used for acne prone skin and combines well with benzoyl peroxide and sulfur containing products that also fight acne,” Dr. Kashlan says. Don’t mix with: AHAs and retinols “Be careful when combining salicylic acid with other exfoliants like AHAs or retinols because it can be irritating if you have sensitive skin,” she adds. Niacinamide

An overall gem that is a must-have in anyone’s skincare routine. This vitamin-based product helps regulate oil production, effectively min-

imsing the pores and brightening the skin. It’s also anti-inflammatory so it can be helpful for people who suffer from rosacea or acne. Do mix with: There’s no confusion here, as niacinamides can be combined with almost any other ingredient including retinols, vitamin C and zinc. AHAs and BHAs

Perfect for giving your skin a good exfoliation, alpha and beta hydroxy acids brighten a dull complexion and unclog pores. Do mix with: AHAs and BHAs that have moisturising ingredients Look for AHAs and BHAs that have moisturising ingredients like ceramides or dimethicone so that they won’t over-dry the skin, Dr. Kashlan advises. Don’t mix with: Retinol AHAs and BHAs should not be used with retinol as the effect will be “too irritating” on the skin, according to Dr. Kashlan. Hyaluronic Acid

Another powerful product that is a must, must, must in your routine. Hyaluronic acid is a powerful skin hydrator so it helps to moisturise and plump the skin. It makes the skin appear more dewy or glowy because it improves the skin elasticity. Who doesn’t want that? Do mix with: Like niacinamide, this can be mixed with almost any ingredient. However, Dr. Kashlan points out hyaluronic acid is a “large molecule and is often too big to be absorbed by the skin”. Her advice? To look for product that contain micronised hyaluronic acid, or is in a vehicle that allows for topical penetration.




La Roche-Posay Pure Vitamin C10 Face Serum, Dhs192 noon.com

Sunday Riley Luna Sleeping Night Oil, Dhs215 sephora.ae


Tata Harper Clarifying Mask 30mL, Dhs268 net-a-porter.com


The Ordinary Niacinamide 10% + Zinc 1% 30mL, Dhs23 cultbeauty.co.uk


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REN Ready Steady Glow Daily AHA Tonic, Dhs125 lookfantastic.ae

SkinCeuticals Hyaluronic Acid Intensifier, Dhs367 skinceuticals.com

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BEAUTY SLEEP While we all look to our skincare products to help keep our skin glowing and radiant, there’s another major aspect a lot of us are forgetting WORDS: OLIVIA MORRIS

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Did you ever consider that the materials you choose in your bed spread can affect your skin? It’s an easy thing to overlook, but if you take a minute to think about it, it makes all the sense in the world. Hence the massive rise in popularity of silk pillowcases – and other silk products in general – as the benefits to using silk products speak for themselves. This is something Olivia Carr knows all too well, having used them herself for over 15 years, she now owns one of the most popular silk pillowcase companies, Shhh Silk, across the globe. So much so, a whole host of A-listers a huge fans including the Kardashian-Jenners, Selena Gomez, Miley Cyrus, supermodel Gisele Bündchen, Selma Blair and more. Having used silk products for years, it was only after a trip to the US where she lost her beloved silk pillowcase that prompted Olivia to launch her own brand – “only better”, she tells Emirates Woman. “It was upon returning home I was searching the online globe for a replacement with a simple feature a zip to keep my pillowcase on the pillow all night. I couldn't find one, so I decided to start my own silk pillowcase brand.” However, from the beginning it was an uphill battle. With only her own savings under belt, there was no budget for marketing or any other reserve cash for any promotion whatsoever. So, what did she do? Found out the address for Jenner communications, booked a plane ticket to LA and delivered her products to Kris Jenner and “the rest they say is history,” Carr explains. The whole family are now huge lovers of the brand, but the Shhh Silk founder admits it’s hard to pin-point who’s the biggest fan. “I can say two of the sisters have personally had their assistants contact us for silk pillowcases on more than one occasion,” she admits. Of course, it takes more than just celebrity support to build a successful brand – the products have to work and the proof is in the pudding with silk pillowcases. The benefits of using them are endless, as world-renowned dermatologist Dr. Debra Jaliman explains. It helps your skin, keeping fine lines and wrinkles at bay and keeps the skin hydrated. So, how exactly can silk products benefit our skin? According to Dr. Jaliman, “Silk pillowcases keep our skin happy and hydrated due to the smoothness of the fibre. Silk fibres absorb less moisture than a cotton pillow case, and the smoothness of silk prevents moisture from being sucked out of our skin.” In terms of ageing, when using a regular pillowcase, it causes our skin to crease against the fabric. “When this happens repeatedly you start to break down collagen and elastic tissue,” she says. “Over time this will cause fine lines which eventually will turn into wrinkles.” However, silk pillowcases combat “the creasing and crunching” that causes wrinkles. The benefits for your skin don’t stop there – the New York-based dermatologist explains silk pillowcases can even prevent acne. “A pillow case made of natural fibres such as silk can help someone with acne because they are hypoallergenic and can lessen inflammation


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Olivia von Halle

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Olivia von Halle

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THE HERO BUYS and irritation,” she says. “A regular pillowcase may be rough and this can aggravate acne – a silk pillowcase is smooth not rough.” They can even work wonders on the hair, as it prevents frizz and breakage, and the overall smooth texture of the pillowcase means you’ll get a better night’s sleep. However, silk doesn’t just work wonders for the skin on your face, it’s also highly beneficial for the skin on the rest of your body, an aspect designer Olivia von Halle has been an expert in for the better part of a decade, launching her namesake luxury silk nightwear in 2011. “As well as feeling butter soft against your skin, silk helps to regulate your body temperature and controls moisture levels, making it the perfect material to sleep in,” she says. “They will keep you warm in the winter and perfectly cool in the summer, practically guaranteeing you the best night’s sleep.” There’s also no denying that silk is the epitome of luxury, as von Halle says. “To me, silk represents true luxury – for its unmatched quality, feel appeal and versatility as a natural fibre,” she explains. “We produce the majority of our collections in China, which is of course the home of the silk road. Chinese sericulture goes back thousands of years and the silk produced in Hangzhou province, where our factory is, is the best in the world. The women who work there are experts at their craft, which has been honed over generations – the process is something to behold and I love nothing more than watching our pieces come to life there.” And while she’s clearly found a niche for herself, leading the way in the production of silk goods, it’s a career path von Halle only stumbled upon. “I didn’t grow up wanting to be a fashion designer – I founded the brand after spotting a gap in the market,” she explains. “In 2010 I was living in Shanghai and working as a trend forecaster. I had an incredible tailor there who made me the most heavenly pair of silk pyjamas to my design. I literally lived in them – I would change into them after nights out partying with friends for G&Ts and afterparties, and even walked the dog in them.” Before she knew it, von Halle had friends on a waiting list for her creations, which she eventually realised could lead her to extraordinary success. “I set up Olivia von Halle and moved back to London in 2011 to launch the brand. I love a challenge and the fact that no one else was making luxury silk pyjamas at the time was the most motivating factor. I wanted to be the first, the best and the biggest!” With Shhh Silk and Olivia von Halle both garnering impressive global client bases, the appetite for silk products is nothing short of spectacular, and it doesn’t take a genius to figure out why. It’s a product that looks beautiful, feels beautiful to the touch and helps you feel beautiful on the inside and out.

Clockwise from left: SLIP Embroidered silk queen pillowcase Dhs351 net-a-porter.com; Olivia von Halle Coco Champagne Silk Pyjama, Dhs1850 oliviavonhalle.com; IRIS & INK Karitas silk-blend charmeuse pajama set Dhs622 theoutnet.com; SLIP Beige silk eye mask, Dhs197 net-a-porter.com

Monikh Dale wearing Olivia von Halle (Instagram @monikh)


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Bathroom Baller

Up the ante in your bathroom with these additions. Marble detailing, gold finishes and architectural seating make this one room you’ll want to spend more time in. WORDS: AMY SESSIONS

From left: Acrylic Box Dhs 20 Muji; Aquanova Conor Square Tray Dhs302 avaliable at amara.com; Rounded Toothbrush Holder in Paonazzo Marble Dhs243 each available at 1stdibs.com; Milano Fiona Gold Sink Mixer Dhs389 each available at Danube Home; Savon Superfin Soap - Damask Rose Dhs120 Buly 1803 avaliable at Net-A-Porter

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From top: Marble Vanity Mirror Dhs330 available at West Elm; King Chair Dhs5,205 Jeanerette Chair available at srelle.com


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Emirates Woman pushes boundaries and leads the field with its international and local editorial content, bringing its readers innovative, inspiring and intelligent coverage.

The It shoe of the summer is self-isolation goals

14 mindful brands that are must-haves in your beauty routine The force behind the ‘women-led’ Saudi brand Abadia

Expert guide to choosing the right jewellery this Eid

Your 360 approach to an unforgettable Eid celebration Amina Muaddi on building a business empire one incredible shoe at a time

The only lipsticks you should be considering this summer

Alexander McQueen takes its classic chunky shoes on a London tour

There’s only one place to shop boho pieces this summer

@ E M I R AT E S W O M A N

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Home Spa Where there’s a will, there’s a way and great skincare doesn’t need a spa visit. Here’s some of the best DIY treatments you can do from home. WORDS: CECILIA D’SOUZA

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01. The Face Mask

Want to know how Halle Berry gets her glow? Well, the actress has given us the key to her success. It’s from a simple DIY face mask recipe she shared on the Instagram account of her digital health and wellness community, Re-Spin. Ingredients: ∙ 2 tablespoons of green tea ∙ Pinch of turmeric ∙ ½ teaspoon of lemon juice ∙ ¼ cup of plain yoghurt Method: ∙ Mix all the ingredients in a bowl vigorously. ∙ Lather it on the face and leave for three minutes. ∙ Smooth a second layer on top of the first coat (a top tip from Halle Berry). ∙ Wait another 10 minutes and then rinse off with cold water. ∙ Lock everything in with your go-to everyday moisturiser. 02. The Radiance Booster

If you’re looking how to achieve the natural radiance both Gigi and Bella Hadid exude, their go-to celebrity facialist Mimi Luzon, shared the ultimate recipe anyone can make with E! News. Ingredients: ∙ 1 cup of antioxidant-rich tea ∙ 2 cups of rice flour ∙ ½ teaspoon of honey Method: ∙ Mix all of the ingredients together. ∙ Apply and leave on for 20 minutes. ∙ Massage into the skin and rinse off. 03. The Body Mask

Priyanka Chopra has always sworn by beauty home remedies and if you’re after a luscious body mask that exfoliates, hydrates, moisturises and heals your skin then you’ll want to try Chopra’s recipe. Ingredients: ∙ 1 cup of gram flour ∙ 2 tablespoons of plain yoghurt ∙ Spoonful of milk (add more if needed) ∙ 1 teaspoon of lemon juice ∙ 1 teaspoon of sandal wood powder ∙ Pinch of turmeric


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Method: ∙ Mix the gram flour, plain yoghurt and milk together. ∙ Then add the lemon juice, sandal wood powder and turmeric (this is Chopra’s grandmother’s special additions). ∙ Apply all over your body. ∙ Once the mask sets slightly, use it to exfoliate your skin by rubbing it in. 04. The Mosituring Revitaliser

From our own cupboards, we love to create DIY revitalising face masks and this recipe will work to remove dead cells, hydrate, soothe and moisturise your skin, leaving it soft and glowing. Ingredients: ∙ 2 tablespoons of chia seed powder ∙ 4 tablespoons of coconut oil ∙ 1 tablespoon of lemon juice ∙ 1 teaspoon of honey Method: ∙ Mix all of the ingredients together. ∙ Spread evenly on your face. ∙ Leave it on for 15 minutes. ∙ Then massage the mask into your face for five minutes, which will exfoliate your skin. ∙ Wash off with lukewarm water. 05. The Foot Rescue

While we’re all about giving our facial skin some love, don’t forget about the other half of your body, particularly your feet. This ginger and olive feet balm recipe combines the anti-inflammatory and pain-relieving properties of ginger with olive oil, making it the perfect for reversing the effects of swollen feet. Ingredients: ∙ 100g of fresh ginger root. ∙ 1 glass of olive oil Method ∙ Taking the ginger, remove the skin scraping it off with a knife and divide in several pieces. ∙ Then add into a saucepan along with olive oil. Put on a low heat for 30 minutes (don’t let it boil). ∙ Remove and let it sit overnight. ∙ The next morning strain the mixture. ∙ Using the liquid, massage it into your feet in a circular motion. ∙ Dry your feet and apply moisturiser.



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Face Time

The perpetual search for the next cream to reverse the effects of ageing or for those some who opt go under the knife in a battle to combat fine lines, we ask - is there an alternative? Facial Massage is not a new concept, but it does work Isidora Peric, creator and master trainer at Fit Face, discovered face yoga as a healing tool primarily for herself. Struggling with mental health and potentially fatal infection of facial bones and tissues – referred to as facial cellulitis – in 2014, she made it her mission to learn as much as possible and then went on to share it with the world. Through her practice Peric she as discovered how much your face not only affects how people perceive you, but also more importantly how you feel about yourself. So, what exactly are facial exercises? These are complete facial workouts covering all the muscles in your face. The workouts are meant to effectively improve skin tone, elasticity, reduce fine lines and detoxify your skin. With over 50 muscles on the face that play a key part in the ageing process, exercising and relaxing those muscles on a daily basis will allow you to maintain a youthful appearance for many years to come. On Repeat

How often should these exercises be practiced to see results? “I always say the first six weeks are about learning the postures, after that you can incorporate 10 to 15 minutes three to four times a week or just combine it with your body workouts,” Peric explains. “If you can give an hour to your body, you should be able to give 10 minutes to your face, because it’s worth it.” The five easy steps Peric recommends promises to work wonders on your face, just like yoga and exercise does for your body.

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The Forehead Calmer

This prevents forehead wrinkles and alleviates stress and rejuvenates the face. Hold your forehead and keep your eyes wide open, simultaneously move them up and down for about 30 seconds. Do this three times. This movement will teach your forehead to remain calm while you express yourself. Preferably do this in the morning. The Cheek Builder

This exercise lifts the cheekbones, neck and muscles around the mouth and neck. Move your lips together in a firm pout, and push outwards. Hold for at least 30 seconds and repeat three times. This will define your cheekbones in days. The Cheek Lift

The perfect addition to the cheek builder, this movement helps to further increase circulation and give you that inner glow. Place

one arm over your head and use your fingertips to massage and lift the cheek area. Keep your shoulders straight. Massage for 10 seconds on each side. Do this at least twice. The Neck Toner

This will lift the neck and define the jaw line. Put your bottom teeth in front of your top teeth. Place your tongue on the roof of your mouth behind your teeth. Look up (until you you’re your neck is outstretched) and press hard as you can with your tongue. Hold for 30 seconds and do this three times. The Frown Line Eraser

This movement will target the two lines between the eyebrows and instructs our forehead to relax. This exercise is better done with a sculptor, but if you don’t have one use your index and middle finger. Place the sculptor inbetween the eyebrows and gently glide towards the hair line. Only apply pressure upwards.


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The FOREO Feel



n these times of technology, we’re always looking for the latest innovation to enable us to perfect what we already have. The Swedish beauty masters FOREO are taking this a step further and delivering to you all the tools you need for flawless skin and a healthy glow. Whether you are amongst those who are always taking extremely good care of their skin or you need to improve your regime, these smart technology offerings from FOREO make giving your skin the TLC it needs as easy as pressing a button. Best known for its LUNA face cleansing devices and UFO smart face masking, FOREO is committed to providing you a deep cleanse for your skin with the best at-home facial. Be prepared for a healthy glowing you, inside and out. With its bacteria-resistant silicone brush heads, the LUNA mini 3 is 100 per cent waterproof and can scrub away 99.5 per cent of grime, sweat and dead skin cells with T-sonic technology. Sonic waves are sound waves. When these waves are directed into your skin they extend deep into your pores to gently shake loose dirt and makeup residue helping increase circulation, exfoliate your skin without pulling on

it and improve detoxification by stimulating your skin cells. We love how it leaves the skin feeling refreshed, soft and ready for better absorption of any masks, serums or creams you want to try. For maximum effect and gloriously soft supple and gorgeous skin, follow the deep cleansing with an UFO smart-masking treatment, all in the cool comforts of your home. Combining advanced dermal technologies such as warming (prepping the skin), cooling (firming your skin), T-Sonic pulsations (enhancing mask absorption) and LED light therapy (brightening and anti-ageing) with potent Korean-inspired masks, the UFO works to instantly improve your tired skin and take your masking routine to a completely new level. All you have to do is choose the mask your skin needs and enjoy a spa-like UFO preprogrammed mask treatment and shine on. With FOREO gadgets at our fingertips we can all agree that looking good and feeling even better has never been easier. And to hold on to that enviable freshness and glow that FOREO products provide, don’t forget to moisturise your skin to the fullest, each time, every time. Available at Sephora


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No longer is it just about the products you have in your beauty regime – it’s now all about the tools and gadgets you have at your disposal. Applying your cleanser just with your hands? There’s now a whole host of tech available to give you a deeper clean. As for makeup, there’s now every brush and sponge under the sun to apply it with. And no longer is there just a hair dryer, hair straightener and curler, there’s hot brushes, wavers, all-in-one hair curlers, driers and more – it’s hard to keep up. In this new age of beauty tech and tools, we’ve decided to take a deep dive in to some of the most impressive and popular gadgets on the market right now. 01. FOREO Luna 3 cleansing device

When you see a FOREO device for the first time, you might need to do some close up inspecting to figure out what it actually is, especially if you came across one of their devices when they first launched back in 2013. Their Luna cleansing devices have become somewhat of a staple for many in the skincare regimes. The Luna 3 aims to minimise the appearance of blemishes and also aims to tackle problematic areas when it comes to aging skin. In terms of use, apply your cleanser to the device, damp your face, then glide the Luna 3 over your face in circular motions gently massaging the cleanser into your skin. Then rinse and dry your face. Simple. LUNA 3 Facial Cleansing Brush for Normal Skin Dhs1,000 Foreo, available at Ounass 02. MZ Skin Light Therapy Golden Facial Treatment Device

The New Age of Beauty

Face masks have become an industry of their own. No longer are there just gel masks, sheet masks or clay masks, there’s now light therapy masks. While there’s no doubt about it you don’t want to be inviting guests round while you’re wearing this – let’s face it, it is slightly scary looking – it’s meant to produce amazing results in terms of diminishing hyperpigmentation, producing collagen


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04. Jade Facial Roller




The jade roller is the older, more popular sister, of the gua sha. The beauty tool has gained major popularity as of late, and it looks like it’s here to stay. Like the gua sha, jade rolling has been around for thousands of years in ancient Chinese beauty rituals. The jade stone itself is said to be linked to good fortune and a symbol of youth. The beauty technique is meant to reduce puffiness in the face, reduce signs of aging, detox the skin and increase lymphatic drainage. Using the roller is quite simple, focus on the neck first away from the face, then work your way up always rolling away from the centre of the face. It’s recommended to go over a section for a minimum of three times and for the best results, use it after you’ve put your serum on, so you can really work it into the skin. Jade Roller Dhs195 Shiffa available at Sephora 05. Dyson Airwrap



and results in firmer, smoother skin. Developed by Dr. Maryam Zamani, a top oculoplastic surgeon and aesthetic doctor based in London, the gold mask has five different light settings aimed to target different issues. Blue is to fight breakouts on the skin; green is to decrease hyperpigmentation on the skin; yellow is meant to ease sensitive skin; red firms the skin; and white is meant to heal the skin. It’s recommended you use it around two to three times a week, on a time setting of 15 to 30 minutes. Skin Light Therapy Golden Facial Treatment Device Dhs2,295 Dr. Maryam Zamani 03. Gua Shua – White Lotus Rose Quartz


While gua sha has been around for thousands of years, as it’s a part of traditional Chinese medicine, originally being used to treat pain in the body, it’s only recently started to gain traction on social media. Using the tool made of rose quartz, it’s supposedly effective in plumping the skin, lifting fine lines and deep wrinkles and improves the texture of the skin. As for you how you use the tool, if done properly, the whole routine should take around 15 minutes, starting at the neck working up to the forehead using upward and outward motions.

In recent years Dyson has been making waves in the beauty industry, especially when it comes to hair care. A year and half ago their launch of the Dyson Airwrap resulted in an accumulation of a waitlist of over 100,000. The product claims to “harness an aerodynamic phenomenon” which they refer to as the called the ‘Coanda effect’. Namely the air pressure produced by the effect is able to create different hair styles without heat damaging your locks. There’re five attachments that come with the device, helping you achieve an array of different looks. Dyson Airwrap Dhs2,099 Dyson 06. Sarah Chapman Pro Pore

If you love a deep cleanse, ensuring your skin is as clean as it can be, then the Sarah Chapman Pro Pore Refiner is one that should be on your beauty wish list. Similar to the suction device used when you’re having a HydraFacial – although this one is less powerful than the ones the professionals use – the device uses ultra-advanced thermo-therapy and ionic cleansing along with ultrasonic vibrations which loosen congested pores. In layman’s turns, it gets all the unwanted gunk out of your face, from the comfort of your own couch whilst your bingeing a Netflix series. Dhs583 available from sarahchapman.com

Rose Quartz Beauty Restorer Dhs209 HAYO'U Exclusively at Net-A-Porter


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Feed Your Face Beauty starts from the inside. In light of that, here’s some of the best foods to ensure your skin, hair and nails are looking their best



There are many different types of seeds which can help improve beauty from the inside including chia, flax, pumpkin and sunflower seeds. Tiny black chia seeds are packed with minerals and fibre that fight ageing, soothe inflammation and keep your skin looking radiant and healthy. Meanwhile, flax seeds are loaded with nutrients, omega-3 fats and dietary fibre, all of which play an important part in the health of your skin, hair and nails. Sprinkle them generously into smoothies and over fruit salads. As for pumpkin seeds and sunflower seeds, they are packed with vitamin E, zinc and magnesium. They help keep your skin glowing and are perfect for snacking on between meals and meetings. With a nutritious dose of zinc and selenium they help in nail growth and discolourations too.

There’s always been a healthy buzz about berries because they are bursting with vitamin C, which helps build up new collagen in the skin. Blueberries pack quite a punch when it comes to antioxidants and blackberries are full of vitamin E, beta carotene and potassium. Strawberries look good, taste even better and should be an essential part of your meals. Throw them in the mixer with some Greek yoghurt for a delicious smoothie, or just munch them on as a healthy snack.


This leafy green is high in nutrients and antioxidants necessary for glowing skin and healthy hair. It is also loaded with vitamin C which is important for the building and maintenance of collagen and vitamin A which helps to grow your nails and strengthen bones. Add it to any meal as a side salad or as part of your daily green juice.

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High in protein and vitamin A, avocados are also packed with essential fatty acids, vitamin E and antioxidants making them a health staple. They also help maintain the oil and pH levels for clean hair follicles and quick hair growth. Perfect in a salad, sandwich or smoothie, make sure you eat this nutritious and delicious fruit at least a couple of times a week. Tomato

One of nature’s greatest health benefactors, especially where the skin is concerned. Full of the antioxidant lycopene, they improve the skin’s ability to protect itself against harmful UV rays. The vitamins and irons


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present in the fruit also help in adding shine to dull, damaged and lifeless hair. Eat them raw, in salads or drink as a juice. Nuts

Generally known to be high in vitamin B with their healthy fats benefiting the elastin and collagen in skin, nuts are also rich in selenium, a powerful antioxidant that is essential for healthy, younger looking skin. Almonds are the best beauty food as they help nourish the skin and provide nutrition to the hair follicles. Pistachios are high in fibre and help maintain healthy skin, boost immunity and stimulate hair growth. Walnuts are packed with healthy essential fats, antioxidants, vitamins and contain biotin which encourages healthy shiny hair and nail growth. Cashews and macadamia nuts are also very good for healthy skin, nails and glowing mane. Snack whenever, wherever. Lemons

Begin your day with some hot water and a slice of this superstar fruit. It detoxifies the body by helping your digestive system and liver eliminate waste quickly. A wonderful source of vitamin C, continue drinking this throughout the day and squeeze on top of salads and in juices. You can’t have too much of it. Honey

This is one of the best natural products that has been used to nourish hair and skin for centuries. It has antibacterial and anti-inflammatory properties helping skin retain moisture, making it soft and supple. It helps soothe chapped lips, dandruff and much more. Whether you splash it all over your body, mix it in smoothies or use it in salad dressing for your lunch. Using this miracle syrup is a must. Broccoli

This is the ultimate superfood because just one small portion provides nearly one-third of your daily vitamin E requirement. It’s also packed with vitamins A and C, iron and folic acid. Steam away and eat to your heart’s content. Salmon

This fish is good for your heart, hair, nails and skin. You’ll be supplying your body with tons of proteins, essential omega-3 fatty acids, iron and vitamins B6 and B12, which keep nails from splitting or breaking. An added bonus – it’s easy to cook and tasty too.


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Olive Oil

Known for reducing inflammation, this oil is loaded with powerful antioxidants, is very nutritious and contains vitamins E and K. Not only that, it’s believed it helps heart health, type 2 diabetes, and reduce cholesterol. It’s also known to improve the dryness of skin and works well to moisturise the scalp. Cinnamon

Cinnamon is great for fighting acne and can be found in a lot of face masks. It can be used as an antiseptic, slows signs of ageing, stimulates hair growth, helps your body to get rid of toxins and boosts your immune system. We recommend boiling with ginger for a healthy homemade tea. Water

You should ensure you drink at least 1.5 litres a day. This simple but essential source of health has the ability to quench your thirst, flush out toxins, carry nutrients to the cells, keeps skin young, increases skin elasticity, nourishes nails, especially their thickness, and makes our hair look and feel strong. Cucumber

Due to its high-water content, cucumbers aid in boosting the body’s hydration and flushing out toxins. Loaded with antioxidants, it protects your body from infections and improves sleep. Drink a glass of cucumber juice at least once a week, as it is packed with nutrients and encourages proper functioning of the body. Tumeric

In days gone by turmeric paste was used to give a glow to the skin and many beauty masks stilll contain this wonder spice for the very same reason. Packed with immense antiseptic and antibacterial properties, it also promotes collagen synthesis, helps fight acne, whiten teeth, reduce dark circles, stimulates hair growth and is a natural pain killer. Raw turmeric can be boiled along with ginger and cinnamon as an immunity booster. Eggs

Whether you like them boiled, poached, as an omelet or just plain scrambled, eggs give our body proteins, B12, vitamins A and E, iron, biotin and much more. In addition, egg whites are high in lysine and amino acids as well as collagen. We’re talking health benefits from the top of your head to the tips of your toes.

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The Elixir Clinic was the first in the Middle East to introduce IV Nutrient Therapy as a wellbeing solution. Founders Acaena Amoros and Mahi Aramideh take us through this bespoke approach, designed to have you feeling beautiful inside and out C O M P I L E D BY:



What inspired The Elixir Clinic? We started our careers as registered nurses. We both shared a mutual passion in integrative medicine and helping others through preventative health. How have both of your backgrounds helped shape the business? We spent a lot of time on cancer research working with patients suffering from chronic diseases. The use of intravenous (IV) nutrient therapy showed tremendously positive results in their patients, creating an opportunity to introduce this method as a lifestyle approach to sustain long-term wellbeing. We worked quite closely with leading doctors in London and this

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allowed us to establish a portfolio of elite international clients, while developing extensive experience and business knowledge. We realised the demand for integrative medicine and lack of quality professionals specialized in IV therapy; creating a unique business opportunity and the birth of a great idea. For those not familiar, what does the procedure entail? Intravenous nutrient therapy refers to the delivery of nutrients, vitamins, minerals and amino acids, directly into the bloodstream via the vein. Most people have received an IV at some point in their life while receiving care in a hospital or emergency

room to help fluids and medication flow into the vein. This method is a quick solution provided in hospitals to help relieve pain, nausea or rehydrate the patient due to loss of fluid in the body. The Elixir Clinic’s IV infusions are unique formulas branded as VitaDripŽ. Our renowned IV infusions consist of vitamins, minerals and amino acids brilliantly formulated to boost energy, strengthen immunity, support hydration, while promoting antiageing and detox. When a new client visits The Elixir Clinic, the first step is a detailed consultation to review medical history, discuss any concerns that may exist or wellness


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goals. Every consultation includes a mineral tissue heavy metal analysis and based on the results, any additional lab testing required from the client will be requested; this allows for us to create a bespoke program to achieve optimal results. After a consultation takes place, a registered nurse will administer the prescribed tailored IV infusion under the supervision of a qualified practitioner. The IV infusion will consist of a unique blend of vitamins, minerals and amino acids delivered directly into the bloodstream which allows for a higher level of absorption than through the digestive system. When compared to oral supplements, this method of treatment allows 100 per cent absorption of nutrients and higher levels in your bloodstream can lead to greater uptake within cells. Oral supplements get broken down in the stomach and digestive tract, which drastically lowers the absorption rates and several factors can affect our body’s ability to actually absorb the nutrients in the stomach such as age, metabolism, health status or lifestyle habits. How do you make sure that all the treatments are safe? At The Elixir Clinic, a consultation with our registered practitioners is mandatory, even if the client has previously had an IV infusion at another facility. This is to ensure we are up to date with the clients’ medical history, any recent lifestyle changes and providing a safe and effective treatment. Our formulas have been designed by a team of experts who ensure the correct formulations and dosages are administered. We source the highest quality of ingredients from Europe and the US, even if it means it increases our costs as we want the best for our clients. The Elixir Clinic is registered and approved by the relevant health authorities in the countries we operate in and our protocols are reviewed on a yearly basis to ensure the very best practices are in place at all our clinics. What challenges did you face setting up in this region? We were the first specialised IV therapy clinic and had to spend a lot of time creating awareness and educating the public about our treatments and how it could benefit them. The lack of education and awareness existed both with clients, but also with the relevant health authorities that we dealt with to set up the business, register our medication, and more because it was not recognised. Luckily, in the past two to three years, the awareness and demand for integrative medicine has grown tremendously with people looking for wellness solutions that are more holistic. Who are vitamin infusions for? IV infusions are for everyone but a consultation is necessary to make sure there are no underlying health concerns present. The same people who take oral supplements can also benefit from IV infusions as an alternative method for supplementation.

What are the most popular requests at the clinic? Our IV Nutrient Therapy is the most popular treatment but most of our clients are on wellness programs that include IV ozone therapy, intramuscular injections and IV laser therapy. When it comes to our VitaDrip® infusions, we have a few favourites: VIP Elixir VitaDrip®; Anti-Aging VitaDrip®; Immunity VitaDrip®; Antioxidant VitaDrip®; Motherhood VitaDrip®; Fitness VitaDrip®. What can we expect from our first VitaDrip® treatment? A VitaDrip® infusion takes an average of 45 minutes but as a first visit to the clinic, we suggest 75 minutes as the consultation is a crucial part of the overall treatment. When the client is having their first treatment, the ’drip’ is administered at a slower rate to ensure safety and comfort for the client. Results will vary for each client as our bodies are different from one another; generally clients notice symptoms immediately or up to 48 hours later. Some may not feel any noticeable difference, but this doesn’t mean that the treatment was not effective because it will actually benefit the body by detoxifying and absorbing the nutrients it needs.

Mahi Aramideh

who are on programs are still advised to take oral supplements such as Probiotics or Omega 3 because some nutrients cannot be administered via an IV and must be taken in a pill or liquid form. Nutritional supplementation, both in IV or oral form, must be a part of sustaining overall wellbeing because we can’t solely rely on food sources as the rate of poor gut health continues to grow in people. IV nutrient therapy is used to maintain wellbeing similar to when people take oral supplements to maintain nutrient levels in the body and knowing that it’s good for you to do so. We promote IV nutrient therapy as supplementation, prevention and helping sustain long-term wellbeing. Which vitamin deficiency have you noticed among Middle Eastern clients? Vitamin B12 and vitamin D deficiencies are common globally but also higher rates of vitamin D deficiency do exist in the Middle East. Magnesium deficiency is also common. It’s a fragile mineral that depletes quite quickly especially when the body is in a state of stress, pain and during pregnancy. What do you feel are the common misconceptions of vitamin infusions? That it’s only for the wealthy or celebrities, and that if you feel healthy you don’t need it but many don’t realise that they have heavy metals in their body. Some people also think that it’s just a fad and it doesn’t work. As with many procedures, there are certain exceptions. Is there anyone who will not suit a VitaDrip treatment? At The Elixir Clinic, we do not administer treatments for women who are pregnant or lactating and this is because we prefer not to interfere with the process. Women can have an IV infusion as it’s not harmful but as part of our company policy we prefer not to administer treatments. We also do not administer IV therapy treatments to anyone under the age of 18 or anyone with specific health conditions. This is why a consultation is important for us to become aware of their medical history and allergies.

“Nutritional supplementation must be a part of sustaining overall wellbeing because we can’t solely rely on food source.” Common symptoms that are noticed while the treatment is taking place or after the treatment are a cold sensation in the arm as the nutrient enters the bloodstream; some nutrients may cause a feeling of tightness in the face or head which is normal. In the case this is noticed, the nurse is informed and we would then slow down the drip. An odd taste in the back of the mouth can occur which is the result of b-vitamins; feeling sleepy during the treatment which is a result of magnesium that acts as a muscle relaxer in the body; skin feels or looks more hydrated; a great night of sleep is quite common feedback we are told by our clients; improved hair and nail quality – some women tell us they notice less hair fall out, strong nails and that their hair has a natural shine. Do you feel that vitamin infusions should be part of general wellbeing? Yes, as it’s a more effective – the injective route and delivers 100 per cent absorption. Most of our clients


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Acaena Amoros

The Elixir Clinic is located on 583 Jumeirah St in Dubai, and Villa A04 in Abu Dhabi

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The coffee table books which should be on every style connoisseur’s wishlist.

Beautiful Pages

the vision he brought to art and fashion. This is a man who made raw images his signature. The images are accompanied by personal tributes from Jean Paul Gaultier, Cindy Crawford, Anna Wintour and other frontrow royalty. Also included are off-camera moments, cinematic influences and even the handwritten prep notes behind the iconic portraits. A real gem to display with pride. Chic Stays: Condé Nast Traveller

By Assouline The first book by Assouline boasts rich images of beautiful hotels and cool hangouts – from Sofia Coppola’s luxurious family retreat in beautiful Bemalda, Italy, to the beaches of Kate Winslet’s Scottish hideaway of Eilean Shona, to Kate Moss’s dream beach in the Maldives and many more – for the travel junkie in you, this is a must. There are 36 personal anecdotes from the likes of Cara Delevigne, Sophie Dahl and Paul Smith. After flipping through just some of the images of the crystal-clear waters, lush hillsides, charming country hotels and white sandy beaches – your wanderlust will feel at least a little salved. It’s the perfect addition to your coffee table until you can travel again. Stylists: New Fashion Visionaries

By Katie Baron In the preface to this book ace photographer Nick Knight writes, “What is it that makes a great – the greatest – stylist? It is imagination, a love and an understanding of fashion and a desire to see things that are not there. Like an amazing film, a great stylist will open your eyes to a world you had not – or could not possibly have – imagined. In the business of image-making there is nothing more exciting”. That says it all, really. Featuring stunning imagery and entertaining interviews with some of the biggest names in the field, including Lady Gaga’s stylist Nicola Formichetti, Marc Jacobs’ collaborator Katie Grand, Tabitha Simmons and Sophia Neophitou-Apostolou, this gorgeous book is a must-have for any aspiring stylist or fashion student out there. Hair

Peter Lindbergh, A Different Vision on Fashion Photography


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By Thierry-Maxime Loriot Known as the photographer who created supermodels, this stunning photographic collection includes more than 400 of Lindbergh’s pictures, many of which were previously unpublished and most of which showcase his seductive, cinematic aesthetics and

By Sam Mcknight & Tim Blanks As the scissors behind the memorable looks and locks of some of the biggest icons – like Madonna’s cropped platinum curls on her Bedtime Stories album cover, and Princess Diana’s short, slicked–back style and Kate Moss’s famously tousled waves – McKnight is truly the epitome of a living hairstyling legend. Decade after decade he has worked with the biggest names in fashion, most notably Kate Moss, Patrick Dermachelier and Karl Lagerfeld. From ingenues to tomboys,


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from the girl next door to the Hollywood siren, his book is organised by themes, with rich illustrations and featuring photographs by leading fashion photographers and styles commissioned by Vivienne Westwood, Balmain, Chanel and many others. As Karl Lagerfeld writes in the introduction: “Nothing is ever ‘retro’ with him, he can reinvent hairstyles and periods with a fresh and always renewed eye.” Tom Ford

By Tom Ford & Bridget Foley Tom Ford has become one of the greatest icons in fashion – he’s a man for all seasons. Who can forget how he shaped Gucci into one of the slickest fashion brands in the world? Ford brought a hard-edged style and glamour to his clothes and fashionistas all over the world sat up and took note. His book is no different. Sleek and stylish, it is filled with over 200 great and fashionable photos by heavyweights such as Richard Avedon, Mario Testino, Steven Miesel, Terry Richardson and numerous others. It chronicles not only Ford’s clothing and accessories design for both Gucci and Yves Saint Laurent, but also explores his grand vision for architecture, store design and advertising. This one chooses itself for every fashionista coffee table.


Alexander McQueen: Savage Beauty

By Andrew Bolton, Photographs by Sølve Sundsbø Arguably the most influential, imaginative and provocative designer of his generation, Alexander McQueen both challenged and expanded the requisites of fashion. This stunning and delightful book provides an in-depth look at one of Britain’s most brilliant fashion designers. The cover showcases a holographic image of McQueen’s face that dissolves into a molten metal skull that lures you and never lets go. There are in-depth studies of six collections that symbolise thematic chapters in his career, an interview by Tim Blanks with Sarah Burton, creative designer of the house of Alexander McQueen, the detail and visual splendour of Sølve Sundsbø’s photographs and illuminating quotes from the designer himself. What more could we artistically ask for? Louis Vuitton The Birth of Modern Luxury

By Paul-Gerard Pasol Love Louis Vuitton? Then this one is a must-have. The first in-depth portrait of one of the world’s best-known luxury brands, this elegant volume traces the remarkable history of the House of Vuitton, which has been making practical but stylish luggage, handbags and accessories for more than 150 years. It captures Louis Vuitton’s

passion for fine design in a stunning array of archival art, historical images, product designs and sketches, and cutting-edge advertising. Examining the life and times of the company’s first three leaders – founder Louis, who invented the modern trunk, his son Georges, and his grandson Gaston – the text focuses on the firm’s development under their guidance. It also discusses Vuitton’s dramatic growth toward the end of the 20th century, including the 1987 merger with Moët-Hennessy that made it part of LVMH, and spurred the expansion of its boutiques to more than 300 locations in 50 countries around the world. Poolside with Slim Aarons

By Slim Aarons & Getty Images Poolside with Slim Aarons offers images of jet-setters and the wealthy, of beautiful, glittering people living the glamorous life. However, the main character of the book is the pool and everything fun that goes with it. This is a more intimate peek into very private lives, to which Slim Aarons was given unprecedented access to in the fifties, sixties, seventies and eighties. Browsing through the pages you are whisked away from the Caribbean to Italy and Mexico to Monaco, to exclusive clubs where taste, style, luxury and grandeur prevail. A visual delight. Alaïa

By Azzedine Alaïa, Carla Sozzani & Christoph von Weyhe This 20th anniversary edition is a celebration of Alaïa’s world. It offers a collection of images of his haute couture creations worn by his muses and photographed by masters of twentieth century fashion. The likes of Steven Meisel, Helmut Newton, Patrick Demarchelier, Arthur Elgort, Ellen von Unwerth and Gilles Bensimon being amongst


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them. Also featured are archival photographs chronicling Alaïa’s early years in Tunisia; excerpts from literary texts and other sources of inspiration for the couturier; and contributions from his closest friends. This lavish and enrapturing book invites us to discover an intimate world where creation was allowed to flourish. The introduction by Carla Sozzani and Christoph von Weyhe puts it all into perspective: “Azzedine, you determined to make this ‘your’ book. All your friends – favorite artists, photographers, and models – joined with you until, page by page, the book was finally your book, ready to print. It now seems natural to reprint the book, your book, exactly the way we found it. Exactly as you had conceived it. A treasure.” Grit & Glamour: The street style, high fashion, and legendary music of the 1970s

By Allan Tannenbaum, Debbie Harry & Peter Occhiogrosso Can anyone forget the fashionable 70s? This book features an incredible range of dazzling photography by award-winning artist Allan Tannenbaum covering the styles and fashions of that exuberantly fashionable decade. With photographs of the Stones, John Lennon, Andy Warhol, celebrities and scenemakers that surrounded them, Tannenbaum’s iconic black-and-white and colour photographs provide an insider’s look at the wild fashions, flamboyant clothes and accessories of the 70s along with a perspective on how the fashion gurus and stylish personalities influenced dressing back then. Each section of the book focuses on a different aspect of the decade – from nightlife, fashion, and street scene to arts and entertainment and music, accompanied by insightful commentary and revealing anecdotes.

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The Wanderlust The most luxurious beauty spa treatments around the world

While travel plans are currently on hold for most, that doesnʼt have to stop you curating your bucket list. In fact, wanderlust dreaming is the escape many of us need right now. So to give you some inspiration, Emirates Woman has rounded up some of the most luxurious beauty treatments there are worldwide. From the ultimate oxygen facial to the ultimate royal spa experience, we take you around the globe highlighting some of the most lavish and over-the-top beauty treatments. Bvlgari Spa at the Bvlgari Hotel & Residences, London The Cellular Exclusive Lift Concept, Dhs4,300

Below: Sugar Beach, A Viceroy Resort, St. Lucia

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If a trip to London is on your bucket list, then a stay at the Bvlgari Hotel is in order

to experience their bespoke facial – the Cellular Exclusive Lift Concept. The bespoke facial smooths away any signs of ageing with its innovative rejuvenating treatments. It targets wrinkles, skin sagging as well as loss of firmness on the face and décolleté. Sugar Beach, A Viceroy Resort, St. Lucia The Sulphur Seduction Experience, Dhs730

If you’re seeking some sun, then a mustvisit is the Caribbean, particularly the island of St. Lucia. At the Sugar Beach resort you wonʼt just find yourself having one of the most opulent beauty treatments of all-time, itʼs a full-blown experience and itʼs recommended to be done in pairs. The treatment involves guests touring the sulphur springs on the island, and they then go on to enjoy an exhilarating mud bath using mineral-rich sulphur directly from the island. After tightening, naturally exfoliating and detoxifying the skin, the treatment is washed off in Mother Nature under the Toraille Waterfalls in the local area. To top it all off, enjoy a full body massage when returning to the resortʼs spa.


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which penetrate to the deepest skin layers in order to stimulate the production of collagen. Thus, leaving your skin tighter, firmer, more radiant and smoother. One&Only Reethi Rah, Maldives Contour and Firm Body Treatment, Dhs720

If youʼre looking for the polar opposite to a cityscape, thereʼs nowhere more tranquil than the Maldives, and itʼs a destination thatʼs on the majority of peopleʼs bucket lists. The ultimate place for relaxation and rejuvenation, let your whole body unwind with this treatment. Targeting fluid retention, toning and firming of the body through deep exfoliation, intensive lymphatic massage and an algae body wrap removing toxins, youʼll be glowing all over after this treatment. Talise Ottoman Spa at Jumeirah Zabeel Saray, Dubai Spa Montage, Beverly Hills, California The L. Raphael Royal C Treatment, Dhs5,100

Landing in Los Angeles, home to all those that are Hollywood actual royalty, thereʼs of course a treatment thatʼs fit for royalty. As the largest spa in LA, the Spa Montage offers nothing but the best. Utilising a Dhs1.8 million oxygen machine, of which there are only five in the world, the L. Raphael Royal C Treatment blasts a high concentration of oxygen and vitamin C into the skin, enhancing collagen, reducing pigmenation and decreasing the appearance of wrinkles.

Above: Talise Ottoman Spa at Jumeirah Zabeel Saray, Dubai Below: Spa Montage, Beverly Hills, California; The Peninsula Spa, Hong Kong

The Peninsula Spa, Hong Kong

The World’s Most Luxurious Spa Experience, Dhs25,000

While thereʼs plenty of luxurious and out of this world beauty treatments to experience around the globe, letʼs not forget the lavish and opulent treatments we have access to right here on home soil. So much so, Dubai is in fact home to ʻThe Worldʼs Most Luxurious Spa Experienceʼ. Feel like a queen for the day with this spa experience at the Talise Ottoman Spa by enjoying a milk and rose oil bath, the use of a revitalising Arabian Gold Hammam and a Diamond Rose body ritual. To top it all off, experience the revolutionary 24-karat gold facial mask – an experience fit for true royalty.

Ultimate Radiance Aesthetic Facial, Dhs2,700


If you fancy a city break just in another part of the world, how about Hong Kong? With the hustle and bustle this business hub has to offer, it gives all the more reason to take some time out to relax and rejuvenate. This is where the Ultimate Radiance Aesthetic Facial at the Peninsula Spa comes in. This pioneering treatment by Margyʼs Monte Carlo uses revolutionary ultrasonic waves


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Hermès matte lipstick in Rouge is the key to refined summer grooming Matte lipstick, Dhs278 Hermès

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