NETWORK
ADTECH I N D E P ENDENT AGENCY POWERHOUSES 2023
With strategic inputs from IAB AD NETWORKS DSPS SSPS AD AGENCIES AD TRADING DESKS AD EXCHANGES ADTECH POWERHOUSES SAPEINCE AUDIENCE COLLECTIVE SNAP SILVER PUSH RUBICON JUST PREMIUM ADIMO CAVAI
Publicis Groupe
Prodigious Founded: 2013 CEO: Sami Saleh prodigious.com Red Havas Founded: 2001 General manager: Dana Tahir redhavasme.com NETWORK POWERHOUSES Publicis Media Starcom MENA Founded: 1999 CEO ME: Racha Makarem starcomww.com Saatchi & Saatchi Founded: 1992 CEO UAE: Nathalie Gevresse CEO KSA: Thamer Farsi saatchi.com Zenith Media Founded: 2005 CEO ME: Firas El Zein zenithmedia.com Spark Foundry Founded: 2000 CEO ME: Alain Brahamcha sparkfoundryww.com Leo Burnett Founded: 1989 CEO UAE: Nathalie Gevresse CEO KSA: Thamer Farsi CEO Levant & Qatar: Youssef Naaman Digitas Dubai Founded: 2000 CEO: Tony Wazen digitas.com Publicis Communications Publicis ME Founded: 1973 CEO UAE: Nathalie Gevresse publicis.com MSL Founded: 2001 CEO ME: Ajit Ramaswami mslgroup.com Publicis Sapient Founded: 1990 SVP: Srinivas Devalupalli publicissapient.com Epsilon Founded: 1969 Managing director APAC & MEA: Ashish Sinha epsilon.com/APAC Havas Creative Founded: 2001 General manager: Fabio Silveira havasme.com Havas Media Founded: 2005 CEO: Houda Tohme havasme.com Dentsu X Founded: 2018 Head: Ahmad Al Ghaziri dxglobal.com Carat Founded; 2010 CEO: Ramzy Abouchacra carat.com iProspect Founded: 2012 iprospect.com Merkle Founded: 2012 merkle.com Dentsu Creative Founded: 2009 Managing director: Ziad Ghorayeb dentsucreative.com Asda’a BCW Founded: 2000 President and founder: Sunil John asdaa-bcw.com H+K Strategies Founded: 1927 CEO: Bashar AlKadhi hkstrategies.com BPG Group Founded: 1980 Group CEO: Avishesha Bhojani bpggroup.com MEMAC Ogilvy Founded: 1984 CEO: David Fox ogilvy.com Wunderman Thompson Founded: 2018 CEO: Nassib Boueri wundermanthompson.com/ VMLY&R Founded: 2018 CEO: Nick Walsh vmlyr.com Grey Group Founded: 1917 Managing director: Phillipe Berthelot grey.com AKQA Founded: 2010 Managing director: Bassel Sawy akqa.com GroupM Founded: 2015 groupm.com Mediacom Founded: 2000 CEO: Eyad Abdul Khalek mediacom.com Wavemaker Founded: 2004 Regional managing director: Marc Ghosn wavemakerglobal.com Mindshare Founded: 1999 CEO: Lamiya Boumlaki mindshareworld .com/mena Impact BBDO Group Founded: 1971 Group chairman and CEO: Dani Richa impactbbdo.com Wetpaint Creative Digital Solutions Founded: 2007 General manager: Joy Sahyoun wetpaint-mena.com AGA-ADK Founded: 1997 General manager: Joy Sahyoun aga-adk.com Equation Media Founded: 2013 General manager: Joy Sahyoun equation-media.com Pencell PR & Events Founded 1999 General manager: Joy Sahyoun Pencellpr.com Impact Proximity Founded: 2000 CEO: Azeem Afzal impactproximity.com Fleishman Hillard Middle East Founded: 2009 General manager: Lucy O’Brien fleishman-me.com TBWA\RAAD Founded: 2000 CEO: Reda Raad tbwaraad.com PHD MENA Founded: 2006 CEO: Luca Allam phdmedia.com/mena/ Hall & Partners Founded: 2015 General manager: Chady Debs hallandpartners.com/ DDB Dubai Founded: 2001 CEO: Hubert Boulos ddb.ae Omnicom Media Group Founded: 2006 CEO: Elda Choucair omnicommediagroup.com/ markets/mena/ Horizon Holdings CEO: Mazen Jawad Horizon FCB Dubai Founded: 1976 Managing director: Reham Mufleh horizonfcb.com BPN MENA Founded: 2004 Vice president: Antonio Boulos bpnmena.com Golin MENA Vice president: Yiannis Vafeas golin.com Blue Barracuda Founded: 2011 Managing director: Dina Saadeh bluebarracudame.com Fuel Content Founded: 2017 Managing director: Reham Mufleh fuel-content.com MCN Group CEO: Ghassan Harfouche mcnholding.com MCN Mediabrands UM MENA Founded: 2001 CEO: Joe Nicolas umww.com/ locations/dubai/ Initiative Founded: 1975 CEO: Bassem Massoud initiative.com Magna MENA Founded: 2005 CEO: Bassem Massoud magnamena.com Reprise MENA Founded: 2019 Managing director: Stuart Mackay reprisemena.com FP7 McCann Founded: 1968 CEO: Tarek Miknas fp7mccann.com Commonwealth/ McCann General manager: Nima Askari cw-mccann.com MullenLowe MENA Founded: 2006 CEO: Mounir Harfouche mullenlowemena.com Jack Morton MENA Founded: 1939 Managing director: Rebecca Amey jackmorton.com Octagon Managing director: Marc Lawandos octagon.com Weber Shandwick MENAT Founded: 1983 CEO: Ziad Hasbani webershand wickmenat.com MRM Founded: 2009 CEO: Karim Slim mrm.com Momentum MENA CEO: Tarek Miknas momentumww.com Craft Founded: 2021 Managing director: Jonathan Marchant craftww.com/ McCann Health Founded: 2009 General manager: Karen Kamel mccannhealth.com Current Global Managing Director: Peter Jacob currentglobal.com WPP
Network Communication Group Founded: 1997 Chairman: Roger Sahyoun thenetwork-com.com IPG
Omnicom Group The
Founded: 1926 globally Group CEO: Bassel Kakish (ME&T) publicisgroupe.com Havas Middle East Founded: 2005 CEO: Dany Naaman havasme.com Hearts & Science MENA Founded: 2016 Managing director: Rasha Rteil hearts-science.com/ en-ae/ Impact Porter Novelli Founded: 2000 General manager: Claire Lawson porternovelli.com Impact BBDO Founded: 1971 UAE: Azeem Afzal Egypt: Naila Fattouh Lebanon: Emile Tabanji KSA: Walid Kerbage impactbbdo.com Annalect Founded: 2010 General manager: Dr. Hoda Daou annalect.com OMD MENA Founded: 2002 CEO: Saleh Ghazal omd.com/MENA TRKKN Founded: 2008 Managing director: Vimal Badiani trkkn.com Dentsu CEO: Tarek Daouk dentsu.com/ae/en
And Us Agency
Founded: 2018
Head of Company: Fadi Yaish and-us.agency
Active DMC
Founded: 2003
Heads of Company: Sawsan Ghenem and Louay Al-Samarrai activedmc.com
Bureau Beatrice
Founded: 2021
Head of Company: Kevin Alderweireldt bureaubeatrice.com
Brodmann Iraq
Founded: 2016
Head of Company: Nour Shihab brodmann10.com
Boopin
Action Global Communications
Founded: 1994 (MENA) Head of Company: Christakis Christodoulou actionprgroup.com
Founded: 2011 Head of Company: Shadi Abdulhadi boopin.com
Catch Communications
Founded: 2018 Head of Company: Injeel Moti catchcomms.com
Edelman
Founded: 1952
Head of Company: Omar Qirem edelman.ae
Fusion5
Founded: 2013
Heads of Company: Johnny Khazzoum and Elie Haber fusion5.me
AMC
Founded: 1988 Head of Company: Pierre Abou Diwan amcuae.com
Brand New Galaxy
Founded: 2020 Heads of Company: Adil Khan and Zubair Siddiqui brandnewgalaxy.com
Chain Reaction
Founded: 2010 Head of Company: Saif Jarad chainreaction.ae
Entourage
Founded: 2009 Head of Company: Mohammed Tayem entourageintl.com
Gambit Communications
Founded: 2019
Head of Company: Jamal Al Mawed gambit.ae
Houbara
Founded: 2002
Head of Company: Loretta Ahmad houbaracomms.com
Katch
Founded: 2011 Head of Company: Georgina Woollams katchthis.com
APCO Worldwide
Founded: 2005
Head of Company: Mamoon Sbeih apcoworldwide.com
Brazen
Founded: 2015 Head of Company: Louise Jacobson brazenmena.com
Cicero and Bernay
Founded: 2006 Head of Company: Ahmad Itani cbpr.me
Create
Bassmat
Founded: 2004 Head of Company: AbdulRahman Saud bassmat.com
Bridge of Minds
Founded: 2016 Head of Company: Marina Araigy bridgeofminds.com
Founded: 2010 Head of Company: Tom Otton creategroup.me
Extend –The Ad Network
Founded: 2012 extendad.com
INDEPENDENT POWERHOUSES
House of Comms
Founded: 2012 Head of Company: Abby Lyons, Kaja Weller and Jamie Wilks houseofcomms.com
Keko Dubai
Founded: 2019 Head of Company: Nora Ferneine keko.ae
Media Monks
Founded: 2021
Head of company: Victor Knapp media.monks.com
Serviceplan
Group Middle East
Founded: 2010 Head of Company: Rami Hmadeh serviceplan.ae
Lightblue
Founded: 2007 Head of Company: David Balfour lightblueww.com
National Network Communications
Founded: 2014 Head of Company: Yousef Al Taweel nncpr.com
Socialize
Founded: 2010 Head of Company: Akanksha Goel socializeagency.com
TRACCS
Founded: 1998 Head of Company: Mohamed Al Ayed traccs.net
Spiro
Founded: 2022 Head of Company: Jeff Stelmach thisisspiro.com
Viola Communications
Founded: 2001 Head of Company: Ammar Sharaf viola.ae
Imagination
Founded: 1979 Head of Company: Patrick Reid imagination.com
Do Epic Sh*t
Founded: 2018 Head of Company: Ramzi Moutran doepic.agency
Face to Face
Founded: 1991
Head of Company: Christopher Bell facetofaceuae.com
Good People
Founded: 2016 Head of Company: Ali Ali goodpeople.film
Hashtag
Founded: 2011 Head of Company: Amer Massimi hashtag-me.com
Interesting Times
Founded: 2010 Head of Company: Wassim Bassil interestingtimes.me
LPS
Founded: 2013 Head of Company: Aasim Shaikh lps-me.com
Netizency
Founded: 2013 Head of Company: Fadi Khater netizency.com
M&C Saatchi
Founded: 2012
Head of Company: Scott Feasey mcsaatchi.ae
Radix Media
Founded: 2016 Head of Company: Mohan Nambiar radixmediamena.com
Sweetwater
Founded: 2007 Head of Company: Steven Hetzer sweetwatermea.com
W7 Worldwide Heads of Company: Abdullah Inayat and Abdulrahman Inayat w7worldwide.com
Xelement
MCH Global Founded: 2018
Head of Company: Ties Hendricks mch-global.com
Rain Creative
Founded: 2011
Head of Company: Manoj Ammanath iheartherain.com
Team Red Dot
Founded: 2010 Head of Company: Raksha Khimji teamreddot.com
TishTash Communications
Founded: 2012
Head of Company: Natasha Hatherall tishtash.com
You Experience
Founded: 2013 Head of Company: Amro Aboonoq xelement.co
Founded: 2013
Head of Company: Fadi Nakhle youexperience.net
