Portfolio Proposal

Proposal for The Moshioner portfolio

Mpho Moshikaro 15012999 Vega School BCBC3 Visual Communication 3 Assignment No: 3 Chris

04 June 2018

Contents Creative platform ...................................................................................................................... 3 Brand ........................................................................................................................................ 3 Competitors ............................................................................................................................ 3 Audience ................................................................................................................................ 4 Communicate ........................................................................................................................ 4 Trends ....................................................................................................................................... 4 Proposal ...................................................................................................................................... 4 The challenge......................................................................................................................... 4 The solution ............................................................................................................................. 4 The Budget .............................................................................................................................. 5 Prototypes ................................................................................................................................... 6 Website .................................................................................................................................... 6 Poster ....................................................................................................................................... 7 Business cards ......................................................................................................................... 7

This proposal is conducted to propose possible executions, platforms and material in the creative art direction industry guidelines for my portfolio. This proposal helps plan and carefully consider the importance, purpose and influence of my final year portfolio. Firstly I will conduct a creative platform lead by a proposal of my final portfolio.

Creative platform Brand The Moshion derives from my nickname Moshi and the word “motion”. Motion is known to be” a state of progression from one place to another.” Most of my childhood life I have moved from one place to another. My journey has influenced the way I think and it has also given me the ability to adapt to whatever environment I come across.

The motion has changed the way I see things and I have become appreciative of what I see. A part of my creative process involves taking walks and gathering inspiration from the energy within the universe and channeling it all into my work, the work then becomes part of The Moshion. I am also influenced by people, places and movements such as minimalism. I treat all these as my mentors to help guide me through my journey. I am The Moshioner because of my desire to deliver work from one state to a more connecting state. I have been delivering Visual Communication deliverables since 2015.

Competitors My competitors involve my peers at Vega who are doing Visual Communications, Graphic Design students from other institutions, freelance designers, and experienced industry designers that are already in agencies who seek to become Art Directors of a company or agency. What makes us different is our different personalities which will be imbued in their portfolios. Our values also make us different which will be the result of our different deliverables in the past few years.

Audience My audience consists of advertising agencies that are seeking fresh talent and diversity. M&C Saatchi, FCB Africa, Joe public, Ogilvy, BBDO

Communicate Through my portfolio I want to simply communicate my personality, my conceptual thinking abilities, and my skill set as a designer. I would like my portfolio to communicate my brand in a meaningful way rather than just be another portfolio.

Trends The trends in the Art Direction career include having a form of craftsmanship, improvement on risk-taking with creativity.

Proposal The challenge The Moshioner is my personal brand as a visual communicator. The challenge is to communicate my brand in a more relevant manner towards industry expectations as well as communicate a brand that is driven both skilfully and conceptually, in addition to emphasizing the deliverables of the brand. Also I need the brand to show that it serves and represents a diverse skillset, and that it is adaptable and also transmits growth and movement.

The solution This proposal works as an evolution of my personal brand, which was established in 2015, while maintaining my personality and design capabilities through my portfolio.

In order to convey this as a portfolio I have decided to put myself in a position of being a delivery/courier brand.

A delivery or courier aims at delivering messages to intended receivers. We are in the industry of communicating brand ideas to different and specific target audiences. I see the advertising industry as a delivery company because they are in the business of connecting brands with their consumers. The logo composition

provides different applications with regard to delivery while thinking of brand relevance.

The Moshioner as a delivery brand is about communicating brand solutions and delivering these brand solutions through different transportation mediums which include posters, logos, brochures, packaging, illustrations and any form of digital deliverable. All these platforms are used to communicate a message.

I propose to use all these transportation mediums as a way to convey my skillset. For my final portfolio I will use a set of poster, brochures, business cards, and a website to promote “The Moshioner� brand.

The Budget This is the proposed budget considering the deliverables I will have.

Delivery

No.

Cost

A3 Poster

3

R135

150gsm A5 Brochure (25 sheets)

10

R354

Business cards

250

R262

Website hosting

R99 p/a

Total

R850

Prototypes Website

Poster

Business cards