That's So Morrison Fall Edition

New Food Hall Page #6

Lancaster General’s brand new food hall opens

Transforming Cafés Page #18

Mission Health: Out with the traditional and in with the cutting edge design and tech trends

Tech Talk Page #24

Our new partnership makes hot meals convenient and simple

InstaEat is Here to Stay Page #26

Mobile ordering is here to stay and Morrison Healthcare has it all

Food Tech: Scan2Go Page #28

Post-Covid necessity - we have a solution

King Tide Seafood Page #30 Get hooked on our latest concept

Breaking the barriers of hospital cafés. Story on page 6.

That’s So Morrison

enjoy a slice of the island life.

Central Table Eatery at Lancaster General

THE NEW CENTRAL TABLE EATERY IS REDEFINING THE SPIRIT OF FOOD CONNECTION WITHIN THE HOSPITAL.

In 2019 a two phase renovation plan broke ground at Lancaster General with a strong vision for the ultimate partnership. After the initial transition of the kitchen in February of 2022, the first phase of the retail renovation welcomed guests on May 6, 2022. Each stakeholder played a part in building these successful guiding principles: Lancaster General Hospital team, Morrison Healthcare site leadership team, designers Vision Builders, architects Perkins & Will, construction Benchmark, and Clark Foodservice Equipment. Staff, patients, and visitors are now able to enjoy a modern, fresh food hall experience with a variety of stations, organic snacks, fair trade local coffee, and a strong healthy variety of options powered by the Morrison Healthcare WellPower brand.

Central Table Eatery is committed to a 50% FIT Criteria within their café. This means every entrée, side dish, snack, and beverage must maintain a regulated, balanced nutrient level of calories, saturated fat, sodium, and carbonated versus non-carbonated beverage mix. The Eatery is also proud to offer the ultimate variety in organic and local snacks, vegan and vegetarian options, and gluten avoiding items.

It’s great that we’re able to offer this space to our staff so they can have the opportunity to rejuvenate and fulfill their well-being. For our patients and ourvisitors who [are potentially] going through difficult times in their lives... they can take time to be alone or come down with family and connect...that’s the spirit of what this space really is.

JOHN J. HERMAN, MBA, FACHE CEO, PENN MEDICINE LANCASTER GENERAL HEALTH

Create

A quick grab & go experience, Create features soup, composed meal offerings, and a large self serve salad bar. This destination provides a vast selection of greens, grains, and chef-prepared salads that are sure to invigorate the mind and spirit. You won’t want to miss our unique spin on healthy meets delicious and comfort food favorites. Everything is sold by the ounce, so you can sample a little or create an experience of your own!

Heritage

Heritage tells the history of people through food, which always starts with fresh and local ingredients. Each menu item is hand picked and cooked in the ideal conditions that best accents the desired flavor profile. This small footprint restaurant with comfortable seating encourages guests to relax, regroup, and rest in an environment designed to fuel performance throughout their daily lives.

Craft Beverage & Bakery

Follow your nose! Delivering much more than a great cup of coffee, Craft Beverage + Bakery will whisk your taste buds away on an journey through a variety of hot and cold drinks and freshly prepared bakery products, all crafted with locally sourced ingredients. Seasonal menus perk up the everyday offerings with fresh gourmet pastries and grab and go options. Craft Beverage + Bakery offers an authentic experience and a flavorful connection.

Hearth & Co.

This fast and fresh quick service concept serves toasty flatbreads, stromboli’s, and individual pizzas. You will find scratch-made dough, garden fresh produce, succulent sauces, traditional cheeses, and hearty proteins complementing each other in perfect harmony. Hearth & Co. boasts delicious and nutritious food of the finest quality, guaranteed to comfort and warm the heart.

Harvest Grill

From the familiar aromatics of freshly grilled burgers to garden picked garnishes, Harvest Grill welcomes you to sink your teeth into our custom made creations. Free of hormones and antibiotics, our all natural ingredients deliver clean flavors of the highest quality. Harvest Grill provides a bounty from farm to sea: whether you are interested in our handcrafted salmon burger or our beet and shiitake vegan option, we focus on preparing each item with utmost care, ensuring optimum freshness in every bite.

06 Market On the Go

This upscale convenience store offers better-for-you products that cater to customers’ wellbeing and preferences. The Market mirrors the rising growth of technology and the way it has transformed how we shop, work, and live.

More To Come

This upscale convenience store offers better-for-you products that cater to customer wellbeing and preferences. The Market mirrors the rising growth of technology and the way it has transformed how we shop, work, and live.

Retail Sales

23% lift over 2019 Take

a virtual step into

because tacos are always the answer.

Mission Health Transformation

Jamie DeSherlia, MHC Marketing, Corey Edwards

Hospital cafés are moving to the forefront of the latest food trends. Guests, visitors, patients, nurses, and doctors are all on the lookout for variety, freshness, and convenience. The new food hall design at Mission Health in Asheville, NC now offers all that and more.

Guest Satisfaction Increase

Implementing self checkout kiosks cuts down on guest wait times and offers opportunities for extended hours of operation. Guests have full control/customization of meals.

Changing Perception

Plain and simple, bringing the kitchen “out front” for made-to-order food is fresher and enhances presentation.

The structure and flow of the new café is great. I like how it is like a food court... and not a traditional hospital cafeteria.

MICHELLE, RN

All Star Guest Experience

A dramatic shift in flow requires great attention to detail in design. Put yourself in the guests and associates shoes. Take note of guest touchpoints, operational flow, and even storage needs.

Invest in guest experience ambassadors to assist guests with new menu variety, ordering & wayfinding.

go on a date with your salad.

next level virtual coaching

Morrison Healthcare partnered with Voloforce to introduce a field tool called Real Cadence. By collecting visual results across the country with a click of the button, the Real Cadence program has enhanced communication to all levels of the business, creating a consistent vision and indirectly increasing retail sales. The tool supports marketing and merchandising efforts and field accountability in brand consistency and makes understanding program implementation easier and more effective.

Introducing: Technology 01

Ramen Robot

The ramen robot, by Yo-Kai Express, is a fast and on demand breakthrough technology that is able to cook hot dishes in less than 1 minute. It is simple to install with the right connections, and easy for customers to use when up and running.

InstaEat

InstaEat Online Ordering offers customizable web & mobile menu selection on a user friendly platform and with an easy-to-manage back-end. The entire experience is contact-free for guests and operators can easily make updates.

Scan2Go

Volanté’s Mobile Tablet POS and Self-Serve Kiosk have combined forces to create the most streamlined and efficient multi-restaurant ordering experience. Customers now have the freedom of choice, and the convenience of contact-less checkout.

Q&A with Kevin Dorr

Senior Vice President of Culinary Strategy & Innovation, opens up about the future of technology in hospital cafés.

ON HIS FAVORITE TECH TREND: My favorite trend is the use of the QR code. It’s such a simple tool that can help tell the story by bringing a product to life with a quick video message.

HIS BIGGEST LESSON LEARNED:

GO ALL IN. Customer adoption really struggles when you hang onto the old and barely introduce the new. It’s confusing to the guests and we’ve found they simply get “it” when we fully implement the technology solution.

IMPLEMENTING SELF-CHECKOUT:

It’s important to bring our front line teams into the conversation early and often. Many times it’s a culture of change for our own teams more than it is for the guests. Don’t leave your team out of the process; they can be our biggest ambassadors.

Ramen Robot: Yo-Kai

Led by Corey Evans

Ramen robot, by Yo-Kai Express, is a fast and on-demand breakthrough technology that is able to cook hot dishes in less than 1 minute. It is simple to install with the right connections, and easy for customers to use when up and running.

Guest Satisfaction Increase

Fast and on-demand, the Ramen Robot cooks in under 1-minute & offers contact-less pre-ordering, so guests can enjoy delicious, fresh, hot food 24/7.

Plug and Play

Utilities hook ups and space are all that are needed to get started. Restocking and cleaning is provided by Yo-Kai Express, and food cost, shipping, installations, and operational training are provided in addition to major machine malfunction support.

*For more information or to get started at your account visit the Envision RAD page on MyCompass.

It is great to experience all of the excitement around having the YoKai Express at CMH. The ramen robot is easy to use and offers a lot of options for our guests and staff. It’s also easy to clean and restock, which is great for the food & nutrition department staff.

KATHRYN G., FANS STAFF

InstaEat

Mobile ordering is here to stay and Morrison’s InstaEat platform is ready!

InstaEat Online Ordering offers customizable web & mobile menu selection on a user-friendly platform and with an easy-to-manage back-end.

Convenience & Value Perception Customizable orders make it easy for guests to get exactly what they want, from where they are, on their own schedule.

InstaEat has given me the opportunity to expand my retail operation at UVA and help drive a new culture of service to guests and develop an even stronger partnership with our clients at UVA. The future is bright at UVA and it’s now at the forefront of what food service should be.

CHADWICK FRENCH, RETAIL DIRECTOR

Tips & Tricks

The menu is crucial and ultimately the main program driver. A complete and strong menu will make this program a success.

Create your own identity. Pay close attention to every branding detail, even packaging. A strong brand builds return customers.

Promote, promote, promote. Constantly be on the lookout for new ways to promote the brand. A large scale, pre-launch awareness campaign key. Grab guest's attention early, to help develop your customer base and drive usage early, enforcing the new habit.

*For more information or to get started at your account visit the Compass Digital page on MyCompass.

Scan2Go

Led by Carl Cordova

THE FUTURE

Morrison Healthcare has partnered with Volanté to introduce the most streamlined and efficient multi-restaurant ordering experience yet. Our guests have the freedom of choice and the convenience of consolidated contact-less checkout.

Scan2Go enables our guests to place food orders market-style. Guests can order from a variety of restaurants, with a single consolidated bill. Leveraging barcode stickers, Scan2Go transforms all food orders into scan and pay items, removing the hassle of numerous individual checkouts.

*For more information or to get started at your account visit the Compass Digital page on MyCompass.

That’s So Morrison

The team at University of Tennessee went live with nine self checkouts and two registers.

Currently running 60% of sales through kiosk transactions with a goal of 80% in three months.

King Tide Seafood was created to inspire our chefs with what the local fisherman bring ashore each day. You can also choose from our list of amazingly curated dishes as well. There’s something for everyone at King Tide Seafood, so grab your waders and head on over!

That’s So

MORRISON