Salisbury Business Journal by Morning Star Publications

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Business Journal PO Box 510 Salisbury, MD 21803-0510

The Regional Chamber Newsletter

Vol. 13 No. 6

Dedicated to the Principles of Free Enterprise

January 2010

Mark Your Calendars!

90 Years of Service

The Salisbury Area Chamber of Commerce will be celebrating 90 years of service to the business community in 2010. Page 3

Health Care

The Salisbury Area Chamber of Commerce Health Care Task Force continues to monitor the Congressional legislative process on health care reform.

Page 4

INDEX Ad Directory........................................ 21 Barometer............................................. 7 Business Directory............................. 20 Calendar............................................. 11 City of Salisbury................................. 13 Insights............................................... 17 New members...................................... 6 Personnel........................................... 19 Real Estate......................................... 22 Salisbury University............................ 19 UMES................................................. 15

K&L DONATION - K&L Microwave recently completed its 2009 United Way campaign totaling $23,000, a 35% increase from last year. K&L Microwave’s contribution will greatly support the United Way’s goal of raising $1.6 million to benefit the less fortunate on the Lower Eastern Shore. In 2008, the United Way directly impacted the lives of over 100,000 people on the Lower Shore. From left, Kathleen Mommé, executive director of the United Way of the Lower Eastern Shore and Gus LeBois, Wicomico County chairman, accept a check from David Howett, vice president and general manager and Robin Hall, Human Resources manager, K&L Microwave.

22ND Annual Economic Forecast is Thurday, Jan. 21, from 7:30 – 11:45 a..m. at the University of Maryland Eastern Shore. Cost for the program is $40 for Chamber members, $50 for nonmembers. The corporate event sponsors include PNC Bank, Ocean Pines Chamber of Commerce and Cavalier Business Systems. Following the forecast the Salisbury Chamber will hold its General Membership Luncheon from noon to 1:15 p.m. Guest Speaker will be Maryland Comptroller Peter Franchot. Cost for the luncheon is $15 RSVP the Chamber office at 410-749-0144.

New mapping system will help fight crime While investigating crimes in the field, Salisbury Police officers often need to know about recent criminal activities in their patrol areas. With the help of Dr. Arthur Lembo of Salisbury University’s Geography and Geosciences Department, officers soon will be able to map and analyze crimes right from their patrol cars. Lembo, who is also technical director for the Eastern Shore Regional GIS Cooperative (ESRGC), has received $185,000 to partner with the Salisbury Police Department to develop three modules to identify locations, patterns and trends of crime activities in the city. These modules include an Internetbased crime mapping system, an interactive crime analysis dashboard and an in-field GIS application. “We’ve worked with SU’s Geogra-

phy Department for several years and are very excited to partner again on this new project,” said Lt. John Moore of Salisbury Police. “The award is the culmination of years of discussions regarding data sharing and crime analysis. Considering past experiences working with SU, we have high expectations for this project, which will be instrumental in helping us make Salisbury a safer community.” The Internet-based mapping system will allow Salisbury Police to explore crime patterns and trends based on factors such as type, time of year and time of day. Other capabilities include summary statistics for patrol areas, and statistical analyses of crime patterns. This will help identify potential clusters or correlations with other crimes, such as burglaries and abandoned homes.

Salisbury Area Chamber of Commerce Patrons

www.salisburyarea.com

The crime analysis dashboard will act like an automobile dashboard, displaying information collected from various sources in a visual and understandable format. The in-field GIS application is an Internet-based map in patrol cars. Helping develop the applications are SU senior Frank Rowe, a computer science major from Ocean City, MD, and SU alumnus Tu Hoang (’09), a former computer science intern, who has since been hired by the ESRGC. Other members of the ESRGC also are assisting with data preparation for the project. Awarded by the Maryland Governor’s Office of Crime Control and Prevention, the funding is part of the American Recovery and Reinvestment Act. For more information, call 410543-6030 or visit www.salisbury.edu.

PAID

MAIL MOVERS

PRSRT STD US POSTAGE

Business Journal PO Box 510 Salisbury, MD 21803-0510

The Regional Chamber Newsletter

Vol. 13 No. 6

Dedicated to the Principles of Free Enterprise

January 2010

Mark Your Calendars!

90 Years of Service

The Salisbury Area Chamber of Commerce will be celebrating 90 years of service to the business community in 2010. Page 3

Health Care

The Salisbury Area Chamber of Commerce Health Care Task Force continues to monitor the Congressional legislative process on health care reform.

Page 4

Salisbury Area Chamber of Commerce Patrons

www.salisburyarea.com

SALISBURY, mD | FOR SALE

SALISBURY, MD│FOR LEASE

SILVERTON mARINE FACILITY 1415 WESLEY DR.

UNDER CONTRACT

$2,400,000

$12.00/Sq. Ft.

SALISBURY, mD | FOR SALE

SALISBURY, MD│FOR LEASE

WESTOVER, MD│FOR SALE

126 ARLINGTON DRIVE

924 ISABELLA STREET

2120 WINDSOR DR.

OLSEN’S ANTIQUES BLDG.

UNDER CONTRACT $699,000 $179,000

$930/Mo. NNN

• 66,000 +/- sq. ft building situated on 13.9 acres • 4,807 Sq. Ft. ofzone Medical/Office Space • Enterprise location- Significant tax benefits • 3 Offices with Windows • Rail service with (2) 10 x 10 rail dock doors • 7 Exam Rooms & Cabinets • 20’ clear spanw/Sink ceiling height

$3.50 • 3,240 ft. office/warehouse building psf • 1,250 Sq.+/Ft.sq. Office Space

• 3 Nurses Stations & 4 Restrooms

• 2 Offices • Zoned Light Industrial • Open Work Arealot& Kitchenette • Private parking • GreatBath centralwith location • Private Shower

• •8,000 Ft.ft.Retail Building on 2.73 Acres 1,500 Sq. +/- sq. office/warehouse building Includes that isBuilding currently Size • •Room toresidential Expand home Existing leased • •Flexible floorplan Located off Business Route 50 • •Highly Visible on US Route 13 Northbound Appraised at $210,000

Contact: Brent Miller, CCIM or Rick Tilghman, CCIM Contact Chris Peek, CCIM http://Lease.SVN.com/WesleyDrive http://Sale.SVN.com/Silverton MLS # 427617

Contact: Brent Miller, CCIM or Rick Tilghman, CCIM http://Lease.SVN.com/2120WindsorDrive Contact Chris Peek, CCIM MLS # 438162

Henry ContactHanna, Brent C.CCIM, Miller, SIOR CCIM, CPM http://Sale.svn.com/OlsensWestover http://Sale.SVN.com/924WIsabella MLS #427361

SALISBURY, mD | SOLD

SEAFORD, DE│FOR SALE

1311 S. SALISBURY BLVD.

situated on .61 acres

BRIDGEVILLE, DE | SOLD

SALISBURY, MD│FOR LEASE

9172 REDDEN RD.

102 PARK AVE.

8999 OCEAN HWY.

SOLD $1,275,000

SOLD$5.50/Sq. Ft.

$825,000 • Manufacturing/Warehouse • Pre-Engineered Steel with Split Face • 6,000 SF Retail Building Block• Office; Clearspan w/20’ Ceilings Rt. 13 Frontage & Access • Paved Parking and Truck Area • Multiple Drive-Thru Doors Contact: John McClellan, CCIM http://sale.svn.com/102Park Wesley Cox, CCIM & Henry Hanna, CCIM, SIOR MLS #551363

SALISBURY, mD | FOR SALE

SALISBURY, MD│FOR LEASE

$3.50 psf • 2 Warehouse Units Available$1,080,000 • 58,000Doors SF Industrial Facility Dock • Drive-In and Truck • 6 loading docks • Zoned Town of Delmar Light Industrial • 13.6 Acres • Located in the G&M Sales Complex Contact: John McClellan, CCIM http://lease.svn.com/8999OceanHighway Wesley Cox, CCIM & Henry Hanna, CCIM, SIOR MLS #437628, 438370

118 N. DIVISION ST.

2020 SHIPLEY DR.

$7.50/Sq. Ft. $350,000

• 5,000 Sq. Ft. Office/Warehouse • 7,728 +/- sq. ft. Historic downtown building • •Warehouse Features 2 Roll-Up Doors & Can convert 2nd & 3rd floor for Residential Roomlocation off US Business 50 •Parts Convenient • •2Appraised Private Offices and Conference Room at $386,000 • Last Unit in Complex Contact: John Contact Brent C.McClellan, Miller, CCIM,CCIM CPM http://lease.svn.com/2040Shipley http://Sale.SVN.com/NorthDivisionStreet MLS #437339

SALISBURY, mD | MD│FOR FOR SALE OR LEASE SALISBURY, mD | FOR SALE ORLEASE LEASE SALISBURY, LEASE BERLIN, MD│FOR 2016 WINDSOR DRIVE 31400 WINTERPLACE PKWY.

Sale $595,000 $12.00/Sq. Ft.

• 1,283 Sq. Ft. ProfessionalLease Office $6.85/psf Space • Located in the Northwood Industrial Park • 3 Offices, Reception Area, Large Open to Route Area• Mile & File Room13 • 2 Miles toRestroom Route 50/13 By-Pass • Kitchenette, and Lots of Storage • Yard space available • End•Unit Located in Winter Place Bus. Park Dock Doors CCIMCCIM or Rick Tilghman, CCIM Contact: Brent Miller,Gillis, Contact Bradley http://Lease.SVN.com/WinterPlacePark Bradley.gillis@svn.com MLS #439632 http://Sales.SVN.com/2016windsor

1223 NORTH BLVD. 10231 OLDSALISBURY OCEAN CITY RD.

SALISBURY, mD | SOLD

SALISBURY, MD│FOR SALE

SWEETBAY DRIVE

BENNETT AIRPORT

SOLD

$360,000 $2,800,000 $3.50 psf ••4350 FAASq.Ft. Approval, Hanger Bldg. w/6T Hangers • Unit 2,3,4 2 Grassin Runways 3150' andPark 2300' ••Located the Fountains Business Includes ••Built in 2008all Shop Equipment & Mowers

HenryBrad Hanna, SIOR Contact Gillis CCIM, - Bradley.gilllis@svn.com http://Sale.svn.com/BennettAirport Henry Hanna - Henry.Hanna@svn.com MLS #427047

SALISBURY, mD | FOR SALE OR LEASE

SALISBURY, MD│FOR SALE

2028 NORTHWOOD DRIVE

635 HOMER ST.

Sale $475,000 Lease $2,500/month

$475,000

• 4,000 +/- sq. ft. stand-alone psf building $3.50 •office/manufacturing 10,000 Office/Warehouse Flex Building ••Private, paved parking lot Full General Commercial Zoning ••Includes x 40’Area outdoor covered storage area Fenced30’Yard ••Several offices, reception areaFt. with window, For Lease @ $ 5.50/Sq. open areas, kitchenette & more!

• Convenient Location Just Off RT 13

Contact Brent C. Miller, CCIM, CPM Contact: Chris Peek, CCIM http://Sale.SVN.com/2028Northwood or http://Sale.svn.com/635_Homer http://Lease.SVN.com/2028Northwood

MLS # 427375

FRUITLAND, MD│FOR LEASE

HURLOCK, MD│FOR SALE

IN CROWN SPORTS CTR. FACILITY

100 ENTERPRISE DR.

NEW LISTING Sale $750,000 $18.50/Sq. Ft.

$3/psf • 1,600 Sq. Ft. Medical OfficeLease Space in psf $3.50 Class A Medical Facility • 17,650 Sq.Ft Office/Warehouse Located minutes fromHospital’s the Route13/50 By-pass • On• Atlantic General Campus • Fenced in outside storage areaRm., 2 Nurse • 3 Exam Rms., Break & Chart • Plenty of parking Stations, Office, Reception & Waiting Areas Contact: Brent Miller, CCIM or Rick Tilghman, CCIM Contact: Bradley Gillis, CCIM http://Lease.SVN.com/JamesBarrettMedical Bradley.gillis@svn.com http://Sales.SVN.com/1223northsalisbury MLS#441004

$7.50/Sq. Ft. • 13,000 Sq. Ft. • 24 Ft. High Ceilings; 14x10 Ft. Door • Opportunity Sprinkleredis knocking for entrepreneurs! startbathrooms or expand your business? • Looking SeparatetoADA • Great Flex Space! • LeaseChris ratesPeek, are at the lowest in years Contact: CCIM • Lots of incentives available http://Sale.SVN.com/CrownSportscCenter13000 • Excellent MLS #436513starter properties

$995,000 • 22,500 Sq. Ft. on 5 Acres $3.50 psf • Truck Dock & Drive in Access • Sprinklered; Paint & Sanding Booths

Contact Rick Tilghman, CCIm Contact: Chris Peek, CCIM 410.543.2440 http://Sale.SVN.com/100Enterprise Rick.Tilghman@svn.com MLS#429528

Sperry Van Ness–Miller Commercial Real Estate (410) 543-2440 206 East Main Street • Salisbury, MD 21801 View all of our listings at www.SVNmiller.com www.SVNmiller.com

410.543.2440 206 East Main Street • Salisbury, MD 21801 302.846.9908 604 Porter Street • Seaford, DE 19973 302.227.0768 34634 Bay Crossing Blvd. • Lewes, DE 19958

Built for Better Results.

Sperry Van Ness is a registered trademark of Sperry Van Ness International Corporation. This location is independently owned and operated.

Business Journal • January 2010

PAGE 3

2010 is here and we are still alive and well By Brad Bellacicco

SACC Executive Director

Director’s Journal

It is exciting to think that we are a decade past Y2K and still alive and well. We might even survive H1N1 The Chamber will be Flu and the state budget crisis. celebrating our 90th At the Salisbury Area Chamber of Commerce, we with a celebration... are getting excited about our 90th Anniversary. Things have really changed since a of operations continues to grow while small group of business leaders formed the income is suffering from the current our association. The City has grown, recession. Crime was around in 1920, as has the Chamber, which now serbut it seems more scary today because vices businesses throughout Wicomico the instantaneous reporting of the deCounty and the Lower Shore. The tails via the media. Many of the sources Chamber is involved in many activities to support our members and community of information did not even exist 90 that would never have been imagined in years ago. The Chamber will be celebrating our those first few meetings. 90th with a celebration being pulled The problems facing the business together by a committee of the business community are more complex today. community’s best party planners. It will We have regulatory challenges from multiple layers of government. The cost include food, drink, music and nostal-

gia. The festivities are going to be held on Friday, March 19, in conjunction with the Third Friday activities. Save this evening and watch for details in the coming weeks. The funds raised from the celebration will be used to make some improvements around the Chamber facility. We hope to repave the back parking lot, replace the damaged front sidewalk and make some environmental improvements, including replacing some

impervious surfaces with pavers, grass and flower beds. On another matter, I want to thank SU intern John Hamilton for coordinating the Christmas lighting program downtown. Also, thanks go to Atlantic Lighting and Sign for assistance in the holiday decorating effort. One afternoon we had a hand in this project from Peninsula Roofing and Potteiger – Raintree, two great roofing firms whose guys were at ease on the rooftops and a big help.

Dale Carnegie Training headed by HG Wilson Dale Carnegie Training has announced that HG Wilson will be the Area Manager/Trainer for the Eastern Shore of Maryland and Anne Arundel County. HG will be based in Salisbury, allowing him to best serve Wicomico, Worcester and Somerset Counties with world-class leadership training. Dale Carnegie Training will soon celebrate 100 years of business, having worked with all of the Fortune 500 Companies and been offered around the world. Courses in Leadership, Sales, and Management will be offered year round in the Salisbury area.

A public Dale Carnegie Leadership Training will be held starting January 26th at the Salisbury Area Chamber of Commerce offices. Also available will be in-house training opportunities that can be customized for individual businesses and industries. “After 30 years as a Dale Carnegie Trainer, I’m proud to be able to offer my experience and Carnegie-proven training philosophy on a full-time basis” said HG Wilson. Any questions about training, company workshops or motivational speeches contact HG Wilson @ 410896-3053 or HGWilson@dmv.com

Your full service General Contractor for all size projects.

The 2009-2010 Chamber officers are in the front row, from left, Dawn Tilghman, J. Scott Robertson, Sandy Fitzgerald-Angello. Back row, from left, are Matthew Maciarello, Ernie Colburn, Victor Lowe, Robert Mulford Jr., and Michael C. Kleger. Not pictured are Bill Tingle and S. James. Sarbanes.

2009-2010 Salisbury Area Chamber of Commerce Officers President President Elect Vice President Vice President Vice President Secretary/Treasurer Asst. Sec./Treasurer Legal Counsel Asst. Legal Counsel Past President

J. Scott Robertson Dawn Tilghman Sandy Fitzgerald-Angello Ernie Colburn Victor G. Lowe William D. Tingle Robert Mulford, Jr. S. James Sarbanes Matthew Maciarello Michael Kleger

Robertson & Robertson, P.A. Burnett White Tire and Auto Pohanka Automotive Group Comcast Spotlight Peninsula Neurosurgical Associates Delmarva Tele-Plus, Inc. Market Street Inn Laws & Sarbanes, P.A. Hearne & Bailey, P.A. PKS & Co., P.A.

Salisbury Area Chamber of Commerce 144 East Main Street, Salisbury, MD • Phone: 410-749-0144 • Fax: 410-860-9925 email: chamber@Salisburyarea.com • Website: www.Salisburyarea.com

Salisbury Fire Department

26 years of new and renovation experience.

Dairy Queen Grill & Chill

www.gillisgilkerson.com 410-749-4821

Business Journal • January 2010

PAGE 4

Health Care Task Force lists goals

The Salisbury Area Chamber of Commerce Health Care Task Force continues to monitor the Congressional legislative process on health care. We share many of the goals of those pushing for rapid action, but we have made it very clear to our representatives that the House bill is not good for our members as written. Fortunately we have had support from Congressman Frank Kratovil. As all eyes follow the Senate debate and await announcements of the latest changes from the secret Capitol Hill meetings, our organization is concerned about costs and have shared our view with our U.S. senators. We hope the final law placed before the President will include the following: 1. A plan to cover most Americans without adding more costs on employers and individuals or reducing the current benefits of anyone. 2. A realistic funding mechanism to pay for any changes that will not hurt the medical industry by cutting the re-

Chamber News

imbursement for service and result in a reduction in the number of health care providers able to provide services or a massive increase in demand for services, thus resulting in more limited access, as seen in Massachusetts reform effort. 3. A proposal that does not result in less choice because insurance companies are forced out of business and replaced with Medicare, Medicaid or another form of government. 4. Some consideration of the major problems with the current system, such as the cost of medical malpractice lawsuits and defensive medicine. 5. Standardization of health care insurance policies across state lines to allow more competition and reduce the cost of health coverage. 6. A realistic plan to deal with people who voluntarily opt out of having insurance.

Member Spotlight

As we welcome in a new year, our 90th in fact, we look back at those companies that began the Salisbury Area Chamber of Commerce. These civic minded and forward thinking businessmen saw the benefits of creating an organization to help all

businesses of Salisbury prosper. It is these founding members that we will highlight in the coming months as we near our official anniversary of March 4, 2010. The Salisbury Area Chamber of Commerce has been “paving the way for over 90 years” and will continue to do so as long as business owners seek to band together for the betterment of the region. Throughout the year we will bring you articles on some of the founding (and still current) members. Their continuous involvement can attest to the benefits and value of Chamber membership. As always, the Chamber would not exist if not for its members, so thank you for choosing to be a part of our Chamber and may the next year be full of prosperity and goodwill. Happy New Year!

Bidding process workshop

Maryland Capital Enterprises, Inc. and the Small Business Development Center are partnering with Whiting Turner Construction Company to offer a workshop on how to bid on upcoming construction projects located on the

Eastern Shore, specifically the Allied Health Building at Wor-Wic Community College. The workshop will be conducted by Greg Ritter of Whiting - Turner Construction Company. The presentation will review the bidding process, including the actual bidding format, contractor qualification requirements and bond issues. Representatives from the Small Business Administration, the Governor’s Office of Minority Affairs and Meridian Management Group, Inc. have also been invited to offer information about State and Federal programs that can assist small businesses, especially with surety bonding requirements. The presentation will be held at the Salisbury Area Chamber of Commerce, 144 East Main Street, Salisbury, on Thursday, Jan. 7, from 9 a.m. to noon. There is a $10 fee for this workshop. Space is limited and reservations will be accepted on a first-come, first serve basis. Registration is required. Contact Kristen Bacon at (410) 546-1900 or email kbacon@marylandcapital.org to register or for additional information about the workshop.

A Tradition Of Reliability Since 1925 Property Casualty Court Bonds Health Life Employee Benefits Contractor’s Bonds Long Term Care Medicare Supplements Medical Malpractice

Call Today (410) 742-5111 www.averyhall.com 5 Locations across Delmarva Salisbury • Easton • Seaford • Millsboro • Bridgeville

RIBBON CUTTING - On Dec. 1, the local office of the Maryland 2-1-1 Call Center officially opened. One of only four centers in the state, it is open to serve the community at large. 2-1-1 is a 3-digit telephone number, like 911, that the public can call for help in non-emergency situations. People in need of vital services such as food and shelter, home health care and child abuse intervention can be referred to the right local service agency. From left are Michelle Hughes, Life Crisis Center; Peter Franchot, Maryland Comptroller; Delegate Rudy Cain; Jimmy Sarbanes, Laws & Sarbanes P.A. and Life Crisis Board member; and Kathleen Momme’, United Way of the Lower Eastern Shore.

Business Journal • January 2010

Membership Renewals

Salisbury Area Chamber of Commerce Buxton R. Bailey, P.C. Center for Women’s Health Al Chandler Construction Comcast Spotlight Eastern Shore Ballet Theater Edward’s Marine & Sons, Inc. Food Lion Git R Done Cleaning Services Goliath Center LLC Robbin W. Gray t/a Senior Planning Services Healthy U of Delmarva Impact Technology Group, Inc. Jennifer Seay Photography Kumon Math and Reading Center of Salisbury Midway R. V. Sales & Services, Inc. Mill Pond Village Apts. Papa John’s Pizza Sage Title LLC Salisbury Junior Chamber of Commerce SECU Credit Union Seiberlich Trane Spartech Polycom Taylor’s Chicken & Ribs Thoro-Good’s Concrete Co., Inc Viva Espresso Warwick Manor Outpatient Services Wicomico County Liquor Control Board Wicomico Veterinary Hospital

Restoration receives top ‘Pride In Place’ award On Dec. 2, the recently renovated Tarry-a-While Guest House on Dorchester Street in Ocean City, received a first place “Pride In Place” award in the Bricks and Mortar category from the Maryland Downtown Development Association (MDDA). This award is designed to showcase the best revitalization projects while giving recognition to economic development programs created and implemented to meet the challenges of downtowns throughout the state of Maryland. The award was presented to Mayor Meehan and the Ocean City Development Corporation (OCDC) for their vision, dedication, and ingenuity in caring for their downtown during the MDDA annual meeting in Annapolis. The MDDA is a statewide organization advocating the health and vitality of Maryland’s Main Street, downtowns, and traditional business districts. Becker Morgan Group of Salisbury provided architectural services and ReStl Designers of Gaithersburg provided structural engineering for this 3,524 sq. ft. renovation project. The building was moved one block from its original location at 8 Dorchester Street by Expert House

PAGE 5

Nason wins many awards

Nason Construction is the recipient of excellence awards for its work at the Helen F. Graham Cancer Center at Christiana Hospital and the South Coastal Library in Bethany Beach. The Helen F. Graham Cancer Center has been presented three awards: • Mid-Atlantic Construction’s Best of 2009 Healthcare Project • Delaware Contractors Association (DCA) Construction Excellence • Associated Builders and Contractors (ABC) Delaware Chapter Excellence in Construction The Cancer Center project, completed in May 2009, is a four-story expansion to Christiana Hospital’s original cancer care center. Nason was also honored by the ABC Delaware Chapter with an Honorable Mention Award for its work on the South Coastal Library Expansion.

Networking

tip

Set goals for 2010

Movers of Sharptown. The house was completely gutted and rebuilt on the interior, while preserving and renovating the existing historic façade.

As the year draws to a close, carve out some time to review your new contacts from this year. Clean your prospects list and sort through that pesky stack of business cards. Take time to make plans and set your goals for January. A plan already in place will help to jump start your 2010.

Comcast Ch 9 / Mediacom Ch 99

Local television designed to get you results WRDE is the home to Retro TV, featuring Classic Television Programming-the best shows from the 60’s, 70’s, 80’s, and 90’s as well as MyNetwork TV prime time. WRDE showcases popular and highly viewed sports programming such as Phillies baseball, ACC Basketball, ACC Football, as well as WWE Smackdown.

To find out how to advertise your business on WDRE call: 410-341-8950 and 302-541-5800

Business Journal • January 2010

PAGE 6

SALISBURY AREA

CHAMBER OF COMMERCE

Atlantic - Bay Homes

Rep: Bryan Adkins 2825 N. Salisbury Blvd. Salisbury, MD 21801 410-546-6996 410-546-6997 (fax) adkbuild@aol.com www.atlantic-bayhomes.com Serving the shore since 1997, with the main office and sales center located in Salisbury, the heart of the Delmarva Peninsula, Atlantic-Bay Homes has positioned itself to provide high quality new homes to buyers all over the shore. Atlantic-Bay Homes is licensed in Maryland, Delaware and Virginia.

Matice Interactive

Rep: Kevin Justice 8307 Arden Dr. Salisbury, MD 21804 410-202-8701 443-203-2065 (fax) Kevin.Justice@maticeinteractive.com www.MaticeInteractive.com Offering custom web development, custom software integration and web hosting for businesses. Referred by Todd Justice of Atlantic Technology Services

Inclind, Inc

Reps: Jennie Deputy & Geoff Bubas P.O. Box 1923 Salisbury, MD 21802 443-736-7574 443-944-8595 (fax) primedesigngraphics@hotmail.com www.primedesignprinting.com With over 45 years of experience, we serve the Salisbury area with exceptional customer service and a quality product.

Rep: Sara Otwell 208 West Market St. Georgetown, DE 19947 302-856-2802 302-856-2702 (fax) sara@inclind.com www.inclind.com Website development company that also offers web management, consulting, collaborative and IT services. Known for creativity, search engine optimization and customization services, Inclind works closely with its customers to create the right website.

Tails n’ Tubs LLC

Diamond Dreams

PRIMEdesign Printing, LLC

Rep: Stephen Frolich 810 Beaglin Park Dr. Suite 6 Salisbury, MD 21804 443-736-9996 sfrolich@tailsntubs.com www.tailsntubs.com Self-serve dog wash and dog grooming. Retail sales of pet products, including food, leashes, toys and exclusive products. Referred by James Sarbanes of Laws and Sarbanes

Rep: Marlena Turner 30174 Foskey Lane Delmar, MD 21874 410-896-4394 mturner@diamonddreamsyouth.com www.diamonddreamsyouth.com Provides athletic training and fitness programs to the Delmarva community. Committed to a ‘fitness for everyone’ philosophy by providing fitness and athletic performance opportunities to youth and adults and those with disabilities.

Business Journal • January 2010

Barometer

Wicomico County Sales Tax Collections by category November ‘09

October ‘09

November ‘08

Food & Beverage

$1,076,388

$1,249,016

$1,125,949

Apparel

$270,110

$312,319

$284,576

General Merch.

$1,586,686

$1,732,307

$1,611,674

Automotive & Oil

$383,809

$410,599

$452,358

Furniture & Appl.

$144,687

$193,946

$190,012

Building Supplies

$609,603

$626,115

$711,727

Utilities & Trans.

$613,902

$640,121

$647,870

Hardware & Equip.

$189,481

$205,465

$217,380

Miscellaneous

$489,841

$642,993

$591,523

TOTAL

$5,364,507

$6,012,881

$5,833,069

Information courtesy of Comptroller of the Treasury, Retail Sales Tax Division.

PAGE 7

Salisbury-Ocean City-Wicomico Airport November ‘08 . . . . . . 8,889 December ‘08 . . . . . . . 8,590 2008 Total . . . . . . . 116,705

-3.2 2.1 -2.6

January ‘09 . . . . . . . . . 8,123 February . . . . . . . . . . . 7,310 March ‘09 . . . . . . . . . . 8,359 April ‘09 . . . . . . . . . . . 8,851 May ‘09 . . . . . . . . . . . 10,042 June ‘09 . . . . . . . . . . 10,957 July ‘09 . . . . . . . . . . . 12,300 August ‘09 . . . . . . . . 12,116 September ‘09 . . . . . 10,487 October ‘09 . . . . . . . . 10,603 November ‘09 . . . . . . . 9,486

-5.8 -13.1 -17.0 -5.0 -1.5 7.2 6.3 6.0 7.0 5.5 6.7

Airline Passengers Enplaned/Deplaned

The number in the right column is the percentage of change in passenger activity compared to the previous year.

National, State, County Unemployment Rates May Jun Jul Aug Sep

National

Oct

9.1

9.7

9.6

9.5

Maryland

7.1

7.4

7.1

7.0

7.2

Wicomico

8.2

8.3

7.8

7.6

8.3

Worcester

9.4

7.7

6.8

7.4

10.0

Somerset

8.9

9.6

9.2

9.1

9.4

9.6

Information courtesy of the Maryland Job Service at the One Stop Job Market. (Not seasonally adjusted.)

Business Journal • January 2010

PAGE 8

D’Amico earns excellence award

FOOD BANK DONATION - BB&T employees from the University Financial Center spent about 12 hours on Sept. 22 buying, delivering and packaging food for the Maryland Food Bank Eastern Shore. The local team donated 827 pounds of food that will provide 8,888 meals to be distributed to the local community by the food bank. The project was the University team’s contribution to the BB&T Lighthouse Project, where employees company-wide are donating 60,000 volunteer hours to complete nearly 1,000 service projects. BB&T has also set aside $3 million for this project.

RIBBON CUTTING - On Nov. 21, ReStore celebrated their grand opening with a ribbon cutting. Habitat for Humanity Executive Director Chris Barnes and ReStore Manager Rota Knott were joined by staff, board members, volunteers, local legislators, Chamber members and friends as they cut the ribbon to officially open the store. ReStore helps to fund the many Habitat for Humanity homes in our area. Donated surplus items are sold at reasonable prices to raise money for construction. For more information on ReStore, call 410-749-6325.

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MaryBeth D’Amico, RN, MSN, APRN, NE-A, director of Critical Care Services at Peninsula Regional Medical Center, has been selected to receive a 2010 Circle of Excellence Award from the American Association of Critical Care Nurses (AACN). This award recogD’Amico nizes and showcases the excellent outcomes of individuals in the care of acutely and critically ill patients and their families. Only 25 individuals from around the country receive a Circle of Excellence award each year. D’Amico was nominated by her peers. As an award recipient, D’Amico will be given an honorarium of $1,000, complimentary registration to attend the AACN National Teaching Institute and Critical Care Exposition and will become a permanent member of the new AACN Circle of Excellence Society. The Circle of Excellence Society will connect award recipients to each other and to AACN creating a network of experts who continually generate innovation and excellence in acute and critical care. D’Amico received her bachelor of science degree in nursing from Salisbury University. She obtained her master of science degree in nursing from Wilmington College. She began her career at the Medical Center in 2004.

Technology connects hospitals

Cardiologists and medical imaging specialists at Peninsula Regional Medical Center’s Guerrieri Heart & Vascular Institute now have the capability to quickly and efficiently exchange patient images and data with three other Eastern Shore hospitals through the use of a unique application called eMedcon by McKesson. This technology, which has been utilized for years between the Medical Center and Washington Hospital Center in Washington, D.C., has recently been installed in the cardiology departments of Nanticoke Memorial Hospital in Seaford, Del., Shore Health System’s Memorial Hospital in Easton and Beebe Medical Center in Lewes, Del. With eMedcon, referring physicians from these hospitals can now consult with each other and exchange patient images online over a customized, secure website in an e-mail like exchange.

MedSpa offers laser treatment

Drs. Robert Branton and Lorraine Jarrah of The MedSpa announces the arrival of Zerona, a non-invasive, body slimming, low-level laser treatment. Zerona has been scientifically proven to result in an average of 3.6 inches lost from patients’ waist, hips and thighs. Zerona is applied externally. The procedure consists of six 40-minute treatments over a two-week period. For more information, visit www. medspaweightcenter.com or call 410548-7578.

Business Journal • January 2010

PAGE 9

Salisbury University Athletics advertising opportunities services such as food, lodging and When looking at the successes of Salisbury University Sea Gull Athletics fuel. The typical visitor purchases two meals during a day trip, spending beby the numbers, the results are stagtween $5 and $10 on lunch and $11 to gering. Three hundred thirty-five All-Amer- $20 on dinner. The typical SU visiting team purican Awards, 135 Conference Chamchases three meals during an overnight pionships involving six leagues, eight individual NCAA Division III National trip to Salisbury, spending between $10 to $30 dollars per day, per player. Championships (two in track & field With team rosters ranging from and six in wrestling ), 13 team NCAA eight to over 50 athletes, and more Division III National Championships than 35,000 fans attending Salisbury (five by field hockey and eight by sporting events during 2008-2009, it men’s lacrosse), and 15 National Playdoesn’t take long for their economic ers of the Year Awards in eight sports. impact to be felt by a business. With an athletics department enjoyIf you are looking for a new and ing this kind of success, the reputation of the program may have a significant exciting way to associate your business impact on the surrounding community with champions on the field and in the and its economy. classroom, then a Salisbury University Beyond SU’s impressive numbers Sea Gull Athletic Corporate Partneron the playing field, there are some ship package may be right for you. other numbers that you may not know The Varsity Club and Sea Gull Athand which may be affecting or could letics have partnerships that can be tailored to fit any advertising budget. potentially affect the success of your business. Opportunities include During the 2008-2009 academic Scoreboard sponsorships year, approximately $1.5 million was Each Sea Gull athletic venue has spent by Sea Gull fans throughout the BussJournalFHad_F09_Layout 1 12/11/09 4:30 PM Page 1 a scoreboard equipped with multiple local community in the form of travel

panels for advertisement. These sponsorships require a multi-year agreement and can be coupled to provide maximum exposure. Approximately 145,000 athletes and fans view Salisbury scoreboards annually, including those participating in classes, summer camps, campus visits/ tours, team practices and the Sea Gull Century. Corporate partners This program has two levels, each featuring a variety of benefits and marketing opportunities. Both levels of partnership include signage inside Sea Gull Stadium and Maggs Gymnasium for regular season, ticketed events. Additional opportunities Sea Gull Athletics has additional advertising opportunities, including tournament/game sponsorships, ticketback coupons and much more. All are designed to fit any budget. As a member of the local business community, Salisbury University’s success can mean just as much to you

as it does to the members of the teams. If you are looking for a way to give your company a winning edge and a chance to market yourself to the students, parents, opponents, friends and fans of Sea Gull Athletics, then consider joining our championship team! SU thanks its sponsors Salisbury University Sea Gull Athletics and its Varsity Club thank its 2009-2010 Scoreboard Sponsors: Pepsi, M & T Bank, The Greene Turtle, Peninsula Orthopedics and Arby’s; Salisbury University Sea Gull Athletics and its Varsity Club also thanks its Corporate Partners: BB&T Bank, Carousel Hotel OC, Country Inn and Suites/Microtel, Captain’s Investments, Chick-fil-A, Crown Sports Center, Delaware Appliance, Hampton Inn and Suites Salisbury North, Holiday Inn and Conference Center, Lombardi’s, Optimist of Salisbury, Pat’s Pizza, Peninsula Insurance, Salsarita’s Fresh Cantina, Sposato Landscaping and University Park Apartments. Go Sea Gulls!

Congratulations to the 2009 NCAA Division III Field Hockey National Champions — From the Salisbury University Varsity Club

www.salisbury.edu

Business Journal • January 2010

PAGE 10

RIBBON CUTTING - On Dec. 5, Tails ‘n Tubs officially opened their doors to the public with a ribbon cutting ceremony. Stephen Frolich, along with his children, his mother, Joanne Frolich, sister Leslie Alden, staff, Nicole Edwards, Kathryn Biddle, Kaitlyn Fitzhugh, Chamber members, and four legged friends cut the ribbon to make it official. Tails ‘n Tubs offers self-serve and professional dog wash and grooming services and food, treats and toys to keep your pet looking and feeling their best. No appointments are necessary. For more information, call Tails ‘n Tubs at 443-736-9996.

K&L Microwave is Distinguished Supplier K&L representatives Fred Moore and John Griffith attended ITT Force Protection Systems Supplier Appreciation Day where K&L received a “Distinguished Supplier Award” for superior performance in four critical areas from preorder award activities to after deliv-

ery support. K&L produced in excess of 400,000 filters for strategic ITT programs while maintaining superior quality and delivery which demonstrated K&L’s dedication to the true spirit of partnership in keeping the modern day war fighter out of harm’s way.

RIVERWALK CLEANUP - In December, Wor-Wic Community College’s Alpha Nu Omicron (Wor-Wic’s chapter of Phi Theta Kappa, the National Honor Society for Community Colleges) participated in the Riverwalk Cleanup Project in downtown Salisbury sponsored by the Chamber’s Beautification Committee. Numerous bags of trash were collected and the group received a complimentary lunch at the Market Street Inn. From left are Nicole Bata, Ericka McCary, Lisa Della Ratta, her husband, Glenn Della Ratta, and their two children, Emily, 11, and Angela, 6. Bata, vice president for service for Alpha Nu Omicron, proclaimed the clean-up a success. Thank you Alpha Nu Omicron and Market Street Inn!

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PAGE 11

Calendar of Events

Salisbury Chamber

Tuesday, Jan. 5 – Ambassadors, Denny’s Family Restaurant, 8 a.m.

Wednesday, Jan. 6 – Young Professionals Committee, Chamber Business Center, 5:30 p.m. Thursday, Jan. 7 – Beautification Committee, Chamber Business Center, noon. Friday, Jan. 8 – Executive Committee, Chamber Business Center, 7:30 a.m. Monday, Jan. 11 – Workforce Development, Chamber Business Center, noon. Tuesday, Jan. 12 – Health Care Task Force, Chamber Business Center, 8:30 a.m. Tuesday, Jan. 12 – Dale Carnegie Class, Chamber Business Center, 9 a.m. Wednesday, Jan. 13 – Membership Committee, Bob Evans Restaurant, 8 a.m. Wednesday, Jan. 13 - Salisbury Festival Committee, Chamber of Commerce, 4 p.m. Thursday, Jan. 14 – Local Legislative Committee, Wor-Wic Community College, 7:30 a.m. Thursday, Jan. 14 – Technology Task Force, Chamber Business Center, 9 a.m. Tuesday, Jan. 19 – Agri-Business Committee, TBA, 7:30 a.m. Tuesday, Jan. 19 – Eldercare Provider Network, Genesis Eldercare, 8:30 a.m. Tuesday, Jan. 19 – New Member Reception, Chamber Business Center, 11:30 a.m. - 1 p.m. - Learn what the Chamber can do for you and your busi-

ness. Light lunch provided. All new members, new representatives and new employees of members are welcome. Wednesday, Jan. 20 – Business Affairs Committee, Common Grounds, 8 a.m. Thursday, Jan. 21 – Economic Forecast, UMES, 22nd Annual Economic Forecast ($40 members/$50 non-members); followed by a General Membership Meeting at noon ($15). Thursday, Jan. 21 – General Membership Meeting, UMES. The luncheon will follow the Chamber’s Annual Economic Forecast. Cost $15; reservations necessary. Monday, Jan. 25 – Executive Committee, Chamber Business Center, noon. Tuesday, Jan. 26 – “Networking Is Not Selling” Workshop, Chamber Business Center, Brown Bag Lunch, 11:30 a.m.-noon. Workshop noon to 1 p.m. (11:30 a.m.-1 p.m.) - Come learn tips and techniques for making the most of networking opportunities. All members can benefit from participating in this workshop. Wednesday, Jan. 27 – Salisbury Festival Committee, Chamber of Commerce, 4 p.m. Wednesday, Jan. 27 – Board of Directors, Chamber Business Center, noon. Thursday, Jan. 28 – State Legislative Committee, Chamber Business Center, 8 a.m. Thursday, Jan. 28 – Recycling Committee, Common Grounds, 8 a.m. Thursday, Jan. 28 – Business After Hours, Designer’s Edge & Bella Vita Spa, 5-7 p.m.

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PAGE 12

Apple offering My Dose Alert

PEPSI WINS AWARD - The Salisbury Area Chamber of Commerce announced the winners of the Eastern Shore Business Leadership Network (ESBLN) Putting Ability to Work Award at the November general membership luncheon. Jackie Gast, director of the ESBLN, presented this award to Pepsi Bottling Ventures for its commitment to recruiting, employing and retaining people with disabilities. At left, Mike Langley, vice president and general manager of Pepsi Bottling Ventures, accepts the award. Gast also presented Kiya Safai (right) of Mimir Marketing with an ESBLN Appreciation Award for his support of ESBLN programs over the past several years.

FEED-A-FRIEND MARATHON - The 16th Annual CAT COUNTRY/WMDT47 “Feed-A-Friend” Marathon was held Dec. 2-4, and 26,252 cans and other non-perishable food items were pledged by listeners and area businesses to benefit several area food banks and food pantries. This is an increase of almost 14 percent from last year’s total. From left, Sherry Tracy, director of Salisbury Outreach Services/SOS and CAT COUNTRY Promotions Director Brian K. Hall unload food donated during the “Feed-A-Friend” food drive.

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Apple Discount Drugs is now offering a free service to help patients remember to take their medications on time. My Dose Alert is an innovative communication tool that sends automatic reminders by phone call, text message or email, reminding patients what medications they should be taking and when. According to the World Health Organization, only 50 percent of people typically follow their doctor’s orders when it comes to taking their prescription drugs. Reports also show that 11.3 percent of all elderly hospital admissions are due to medication non-compliance. “These problems can be prevented and people can live longer, healthier lives with a service like My Dose Alert to help them manage their medication,” said Jeff Sherr, president, Apple Discount Drugs. “This automatic dose alert system has proved to be an invaluable service for people taking multiple medications and for those too busy to keep track of medications and proper dosing.” According to a report by the National Council of Patient Information and Education, 84 percent of patients say that forgetfulness is the major cause of medication non-adherence. This is up from 64 percent just two years ago. Medication therapy has become more prevalent and sophisticated over the years, with people of all ages taking multiple medi-

cations. One out of two patients does not take or refill medications as instructed by the prescribing physician, according to the World Health Organization. How it works Visit the Apple Discount Drug Store closest to you and ask to sign up for My Dose Alert. You will be asked to fill out a form and provide information on medications you are taking, doses and dosing frequency. You will then be contacted by a member of the Apple staff who will confirm your information to ensure safety and accuracy when it is entered into the My Dose Alert system. Patients will choose how they would prefer to receive the reminder; phone call, text message or email and how often they need the reminders. Patients also have the option to receive reminders to refill their prescriptions. Reminder options include prescribed medication, OTC medication, vitamins and supplements and others such as blood sugar readings, blood pressure and follow up doctor appointments. Patients can also sign up to receive monthly informative e-newsletters related to the medications they take. For more information, call any of the Apple Discount Drug Stores - Fruitland, 410-749-8401; Pemberton Drive, 410543-8401; Berlin, 410-641-3130; Snow Hill, 410-632-3500.

Business Journal • January 2010

PAGE 13

Salisbury Zoological Park receives accreditation By Joel M. Hamilton Zoo Director

On Sept. 23, 2009, Association of Zoos & Aquariums (AZA) announced that the Salisbury Zoological Park was granted accreditation. The process started in the fall of 2008 with the preparation of the application package and questionnaire. The review process for accreditation is a very lengthy and detailed examination of all the operations of a zoo. Accreditation not only speaks highly about the level of animal care at the Zoo but it also speaks volumes about the breadth of our education programs, dedication to conservation, the animal health programs, animal nutrition programs, the relationships between the Zoo and its support

organizations, and many other aspects of the operation of the Zoo. Only those zoos and aquariums that meet the high standards can become members of AZA. “The Salisbury Zoological Park is one of the best in the world because it has met the highest standards in the world,” said AZA president and CEO Jim Maddy. “It takes hard work and a sustained commitment to excellence to meet AZA Accreditation Standards.” For the Salisbury Zoological Park, AZA accreditation means many things. Accreditation allows us to participate in AZA’s flagship animal conservation program, the Species Survival Plan (SSP). AZA accreditation allows us to participate in the red wolf

recovery program, the cottontop tamarin breeding program, the Brazilian Ocelot Consortium and many other significant animal programs. Many of our animal species are available only to accredited facilities and would be very difficult, or impossible, to obtain if we were not a recognized AZA facility. AZA accreditation also increases our eligibility for grants, promotes excellence within the institution and increases our ability to attract and retain high quality, professional staff. In turn, the Zoo has opportunities for collaboration with AZA colleagues who are top experts in their fields. This network provides valuable information when preparing for medical procedures, updating the nutritional programs,

developing new conservation education programs, or keeping staff abreast of current techniques and technologies. “The Salisbury Zoological Park is also a great place for people to connect with nature,” Maddy added. “Members of the AZA support their schools and communities with sciencebased wildlife education programs that not only inform, but also inspire conservation action.” AZA accreditation ensures that the animals you see at accredited zoos and aquariums receive excellent care every day. AZA continually monitors accredited organizations, and each must go through the entire accreditation process every five years. The Salisbury Zoological Park has been a proud member

of AZA and accredited since 1976. Salisbury Zoo Director Joel M. Hamilton thanks all those who helped make this inspection process a success. Many individuals from a variety of City departments and volunteers helped get the Zoo ready for the inspection process. These include the City of Salisbury, the Salisbury Zoo Commission, and the community at large for their continued support of the Zoo. The Zoo is honored to have a dedicated, hard-working staff and volunteer force behind it. This success is an acknowledgement of their combined efforts.

MD PSC approves increase

The Maryland Public Service Commission (PSC) has authorized Delmarva Power to increase its distribution rates for its Maryland customers by about 1.1 percent. This is the third time in more than 15 years that distribution rates have been increased. A typical bill for a residential customer using 1,000 kilowatt-hours a month would increase by $1.66, moving the average monthly bill from $150.03 to $151.69. The $7.53 million revenue increase represents approximately half of what the company requested. “While we believe that the entire amount of our rate increase request was fully justified, the Commission’s decision attempts to balance our need for additional revenues to maintain the reliability of our electric system while having a fairly modest impact on our customers,” said Gary Stockbridge, president, Delmarva Power Region. Distribution rates cover the cost of the poles and wires that carry electricity to customers’ homes and businesses and are separate from supply rates. Supply rates are determined by the wholesale energy markets and reflect the cost of power that Delmarva Power purchases on behalf of its Maryland customers who do not buy power from an alternate supplier. Supply costs are driven primarily by the cost of fuel to make electricity. Customers who buy electricity from a competing supplier will see the same increase in their distribution rates.

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Business Journal • January 2010

PAGE 14

New year means new opportunities for a Roth IRA By Kelley Selph If you already have a Roth IRA, you’re aware of its biggest benefit: Your earnings grow tax free, provided you ...a Roth IRA does not meet certain conditions. If you don’t have a Roth IRA, require you to start takyou may want to consider ing distributions when one — and it may be easier for you to do just that in you reach 70½. 2010. Before we get to the reasons why 2010 may be your your earnings grow tax free, as long as year to open or convert to a Roth IRA, you’ve held your account at least five let’s look at some differences between years and you don’t start taking withRoth and traditional IRAs. If you own a drawals until you’re at least age 59½. traditional IRA, your contributions may Furthermore, unlike a traditional be tax-deductible, depending on your IRA, a Roth IRA does not require you income level. to start taking distributions when you But whether you can make deductreach 70½. ible contributions or not, your earnings Consequently, you’ll have more flexgrow on a tax-deferred basis, which ibility and freedom when it comes to means your money can grow faster than making withdrawals. it would if it were placed in an investIf you have a traditional IRA, you ment on which you paid taxes every might be thinking it’s a good idea to year. convert to a Roth IRA because tax free On the other hand, Roth IRA consounds better than tax deferred — and, tributions are never tax-deductible, but

Investing

all things being equal, tax free would indeed be better. However, it’s not quite that simple. If you convert your traditional IRA to a Roth IRA, you’ll have to pay taxes on those traditional IRA earnings and contributions that had previously gone untaxed. If you do convert, you’ll be better off if you use money held outside your IRA to pay the taxes. If you simply take money from your IRA, you’ll obviously lower the value of your IRA — and, if you’re under 59½, you may have to pay an additional 10% penalty on the amount you withdraw to pay the taxes. In the past, many investors have been prohibited from converting their IRAs due to either their tax filing status or their income. Under previous rules, you could convert your traditional IRA to a Roth IRA only if you were married and filed a joint return or were a single filer, and your modified adjusted gross income (MAGI) was $100,000 or less. But starting in 2010, you can convert

funds to a Roth IRA even if your MAGI is over $100,000. You will also be able to convert to a Roth if you are married and file separate tax returns. And that’s not the only piece of good news regarding your conversion ability. As mentioned above, you will have to pay taxes when you convert to a Roth IRA. However, if you convert in 2010, you can choose to report the taxable income from the conversion over a two-year period, in 2011 and 2012. You may find that spreading the taxes over two years can make the conversion more affordable. In any case, consult with your tax advisor before converting from a traditional IRA to a Roth. If done correctly, such a conversion can potentially make a big difference in your ultimate retirement lifestyle. About the author Kelley M. Selph, AAMS, is a financial advisor for Edward Jones Investments. You can reach him at 410-8601828.

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Business Journal • January 2010

PAGE 15

UMES researches new PSM graduate program

Is choosing the right insurance complicated?

UMES

By Jennifer Keane-Dawes, Ph.D Interim Dean, Graduate Studies The University of Maryland Eastern Shore has applied to the National Science The Graduate School is Foundation for funding to offer a Professional Science exploring the possibilMaster’s Degree (PSM) in ity of offering graduate Quantitative Fisheries and certificate programs. Resource Economics in the fall of 2010. With the two tracks of quantitative fisheries and resource economics, social (e.g. economics) sciences. It will the program will be the first of its kind provide students with the knowledge, in the nation. quantitative communication and leaderThe Professional Science Master’s ship skills required to obtain careers in Association defines the PSM degree natural resources, with a focus on fishas an innovative, new graduate degree eries management and conservation. program, which allows students to The Graduate School is also explorpursue advanced training in science or ing the possibility of offering graduate math while developing workplace skills certificate programs geared to the needs highly valued by employers. They are of the local business community. The developed in concert with employers programs will be 12-15 credits and will to meet a specific need in a specific be linked to existing master’s degree industry, and they have a professional offerings. Brad Bellacicco, executive component. director of the Salisbury Chamber of Dr. Paulinus Chigbu, coordinator Commerce, is facilitating the distribuof UMES’ PSM program, says that the tion of surveys to chamber members curriculum will be offered in collabora- who will indicate their areas of intertion with state and federal agencies, est. So far, proposed offerings include particularly the National Oceanic and computer science, leadership and geronAtmospheric Administration (NOAA). tology. The survey report will be availThe need for NOAA and the National able on Jan. 21, 2010, at the Chamber’s Marine Fisheries Service (NMFS) to summit meeting. recruit scientists in these disciplines Graduate certificate programs prohas been emphasized. A report submitvide opportunities for individuals to ented to the U.S. Congress by the U.S. hance their skills in a specialized area; Department of Commerce and the U.S. for employers to have their workforce Department of Education in 2008 pretrained to meet a particular need; for dicted a severe shortage of stock assess- universities to market their existing curment scientists in the U.S. over the next riculum; and, they provide an academic decade. bridge to a master’s degree. The program will enroll students Applicants must have an undergradwith B.S./B.A. degrees in natural (e.g. uate degree and will need to satisfy the biology), environmental (e.g. marine Graduate School’s criteria for admisbiology, fisheries), mathematical or sion.

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PAGE 16

Business After Hours

Maryland Food Bank

Melissa Johanning, Program Relations manager for Maryland Food Bank with Sony Whited, Perdue Farms, Inc., Joe Seagraves and Pete Hutchinson of the Lions Club.

Tamara Lee-Brooks, Community liaison for Congressman Frank M. Kratovil Jr.; Nicole Green, D. Nicole Green, P.A.; Tom Hehman, Wicomico Public Library; Jennifer Small, branch manager of the Maryland Food Bank Eastern Shore; Dawn Tilghman, Burnett White Tire & Auto; Yvonne Terry, director of Development for Maryland Food Bank; and George White, Esq.

Paula Minsk, Chief Development officer for the Maryland Food Bank; Jean Laws of Laws & Sarbanes, P.A.; Yvonne Terry, director of Development for the Maryland Food Bank; and Tami Karwacki, Lawyer’s Campaign Against Hunger Campaign coordinator.

Kara McClymont of Signs By Tomorrow with new Salisbury Chamber Member, Sue Kotra of Matice Interactive.

Sona Morrison, Esq. with Matt Mills of Adkins, Potts & Smethurst, LLP, and Diana Whitney of Regional Builders, Inc.

A total of 261 pounds of non-perishable food items were brought to the Maryland Food Bank Business After Hours by Chamber members.

The Salisbury Area Chamber of Commerce was pleased to have a Business After Hours on Wednesday, Dec. 9, hosted at the Maryland Food Bank which was sponsored by Laws & Sarbanes PA, APS LLP, and the Wicomico Bar Association. Chamber members arrived at the Maryland Food Bank located at 28500 Owens Branch Road in Salisbury with cans of non-perishable food items or monetary donations. Today there are over 235,000 Marylanders turning to food assistance to avoid going hungry. The Maryland Food Bank, an affiliate of Feeding America and the only food bank serving the entire state, was founded in 1979 to coordinate the procurement and distribution of food donations from manufacturers, wholesalers, retailers and government agencies to organizations providing free food to the city’s hungry. The Maryland Food Bank provides 14 million pounds of food annually to 1,000 network partners, including food pantries, soup kitchens, emergency shelters, low-income day care centers, after-school programs, senior centers, rehabilitation centers and other feeding programs. Thank you to all those that attended this Business After Hours. With your help, the Maryland Food Bank collected over 261 pounds of food.

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PAGE 17

What does the rally in the stock market mean? Insights

By E. Tylor Claggett, Ph.D. On Tuesday, Dec. 1, the DJIA closed at 10,471; the highest level in over a year. For those of us with signifiMuch of the current cant equity holdings in our rise in stocks may be retirement accounts, this is definitely short-term good directly or indirectly news. attributed to the weakHowever, before we break er U.S. dollar. out the champagne, maybe we should pause and consider the longer-term impacts Much of the current rise in stocks of some of the accompanying aspects of may be directly or indirectly attributed this latest Wall Street rally. to the weaker U.S. dollar. Companies To backtrack a bit, most investors that sell products overseas are certainly would agree, that in hindsight at least, better off, all things being equal, with the 40-50 percent fall in equity prices competitive prices against foreign rivals due to the financial crisis was an overin foreign markets. reaction. Certainly a weaker U.S. dollar proAnd I do not disagree with this asmotes this outcome. The same is true sessment because fundamentals do not for U.S. companies with enterprises that change that rapidly. consist for the most part of commodities Therefore, this latest equity price such as agricultural products, primary run-up could be partly due to a correcenergy resources and metals. Again, a tion brought about by more objective weak U.S. dollar makes commodities appraisals of true security values. Nevand their related goods look more valuertheless, we should not be lulled into a able. false sense of security because, to me, Also on Dec. 1, we saw gold trading there is more to the story. significantly above $1,200 an ounce.

During the last few weeks of weeks of October and first few weeks of November, crude oil prices increased to the $70-80 a barrel range and similar movements took place in many agricultural commodity markets. However, there may be an even larger story. Everyone knows our government has embarked upon aggressive fiscal and permissive monetary policies in order to ease the undesirable aspects of the global downturn. Unless there are supernatural increases in production, coupled with changes in consumption patterns, it is hard to imagine any future scenario that does not include sustained, stubborn and persistent inflation; regardless of the actions by the Federal Reserve or U.S. Treasury. The state and federal deficits are just too large for any other consequence, unless I am badly mistaken. Forward looking individual and institutional investors may simply be looking to protect future purchasing power by coming back into the commodity and equity markets and bidding up prices in nominal terms. But what about the more-or-less passive American who is merely looking

for improved economic conditions and who is concerned about his or her financial security? Do rising equity markets provide the “all clear signal?” I don’t think so. Ordinary Americans may get three percent nominal wage and salary increases, but if inflation averages five percent over a long and protracted period, there will be a severe erosion of our standards of living. At the very least, there will be mounting political pressure to have our elected officials “do something.” Unfortunately, even the most gifted politicians may not be able to “do something.” In conclusion, I believe the challenge facing most of us is to find a way to protect our aspirations and current standards of living from inflation. And, like most professors, I do not have any easy, sure-fire answers. Therefore, even with an improving U.S. stock market, now is not the time to let our guards down with respect to our economic futures. About the author E. Tylor Claggett, Ph.D., CFA, is director, Financial Planning Track, at Perdue School of Business, Salisbury University. Reach him at 410-677-5021.

PAGE 18

Business Journal • January 2010

Connect for Success

If you missed the Nov. 17th “Connect For Success” networking event, you missed a great time. Eighty Chamber members and non-members came together to attend the first structured networking event for our Chamber. Many came trusting it would be interesting but not sure it would be beneficial. Most commented that the format allowed them to get their message across better than a Business After Hours. All would recommend others to attend in the future. Many took advantage of the “60 Second Drill” workshop offered the week before (free to those that were registered for the event), and used their new skills to get their point across that morning. If you were not able to attend, look for the event again in the spring.

The group changes from table to table.

A group during a session

President Scott Robertson of Robertson & Robertson PA listens as Dave Pfingst of Etch Art Awards and a table moderator for the morning explains how the timing will run.

BUSINESS & SUPERVISION

Donna Johnson of Delmarva Direct Data uses her props to get her message across.

Kara McClymont of Signs by Tomorrow uses a prop to make her 60 second pitch memorable.

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Business Journal • January 2010

Personnel File Edward M. Thomas, president and CEO of The Bank of Delmarva, announces that Howard Bunting has joined the Bank as branch manager and loan officer for the Ocean City, Md. location. Bunting joins the bank with over 20 years of banking experience. Bunting He is a native of Selbyville, a member of the Selbyville Volunteer Fire Department, Ocean City and Bethany/Fenwick Chambers and a member of the Ocean City Hotel Restaurant Association.

property for sale by setting the scene to create immediate buyer interest. In addition to being an Accredited Staging Professional (ASP), Constance is a member of the Real Estate Staging Association (RESA) and International Association of Home Staging Professionals (IAHSP). Lewes Her 16 years as an educator also make her a natural at assisting both buyers and sellers through the property transition. For more information, call 410-9120310. EXIT Shore Realty is located at 118 W. Main Street, Suite 204, Salisbury.

Bozman receives certification

Morcom named director

Bunting joins Bank of Delmarva

Becker Morgan Group’s Human Resources Manager, Jessica M. Bozman, PHR has recently earned the Senior Professional in Human Resources (SPHR) certification. Bozman has been with Becker Morgan Group for 16 years and currently serves as the president Bozman of the Eastern Shore Society for Human Resource Management (SHRM). Awarded by the Human Resource Certification Institute (HRCI), the SPHR certification signifies that an individual has passed rigorous examinations and mastered the knowledge and practical experience in human resource management.

Lewes joins EXIT Realty

Harry and Adam Roop, owners of EXIT Shore Realty, announce the addition of Constance Lewes, their newest agent. Lewes has nearly 40 years of experience. She has 20 years experience as a professional photographer and writer, and 12 years in public relations and graphic design which led her into home staging, the process of preparing a

John Morcom, RRT has been named Peninsula Regional Medical Center’s director of Respiratory, Pulmonary and Neurology Services. Morcom has been employed at Peninsula Regional since 1971 and served as a respiratory therapist in the Respiratory Care Department until 2003. He then joined the Medical Center’s Information Services Department as a clinical analyst, where he played an important role in implementing the electronic order entry Morcom system and documentation that is used today in Peninsula Regional’s Emergency Department. Morcom is a graduate of the California College for Health Sciences. He attended Salisbury University, where he also served as a clinical instructor for eight years. As director, Morcom will oversee the Respiratory and Pulmonary Departments at Peninsula Regional, as well as the Medical Center’s Sleep Center and EEG/EMG services. John and his wife, Darlene, also a Peninsula Regional employee, reside in Salisbury.

PAGE 19

SU Faculty Embark on‘Adventures in Ideas’ By Jason Curtin, Director of Alumni Relations and Annual Giving Salisbury University

When former Salisbury University history professor Don Whaley founded SU’s Adventures in Ideas humanities seminar series through the Whaley Family Foundation in 2007, he had a specific goal in mind: “We want to provide a fun, intellectual experience with simulating discussions on interesting topics—topics that explore significant cultural, moral and social issues.” He added, “But without the pain of papers or homework.” Three years later, the series is going strong, having covered everything from the films of Oliver Stone to the politics of presidential elections to the literary structure of J.K. Rowling’s Harry Potter saga. This semester, the series continues with two more topics of note: the Chesapeake Bay and author Jane Austen. On Saturday, January 30, awardwinning author Tom Horton and noted photographer David Harp discuss “The Chesapeake Bay in Word and Image.” For three decades they have combined their talents to write about and photograph the inhabitants that make the bay special, including not only marine life, but the island residents and watermen who depend on the Chesapeake’s natural resources. Horton covered the environment for The Baltimore Sun for 32 years from 1972-2004 and is now an adjunct faculty member in SU’s Environmental Issues Program. He has written seven books, including Bay Country, winner of the 1988 John Burroughs Award for the year’s best book of nature writing. He has been called “one of this country’s most effective and profound environmental reporters” by the Sierra Club, which honored him with its prestigious David Brower Award for environmental reporting in 1997. Harp has collaborated with Horton on several books, including Bay Country. A former staff photographer for The Baltimore Sun Magazine, he has earned awards from the Maryland, Delaware and D.C. Press Association and the National Press Photographers Association. His photography is regularly featured in national environmental and lifestyle magazines. In pictures and stories, the duo tells the story of the Chesapeake, from its

geologic origins to its present day status to its future. On Saturday, March 6, the series moves back in time to 18th and 19th century England for “The World and Works of Jane Austen,” presented by Dr. Lucy Morrison of SU’s English Department and Bellavance Honors Program. Participants have the opportunity to discuss some of the issues intriguing Austen fans, such as whether the author condemns, pities or liberates Willoughby from the harsh marriage market of her fictional universe in Sense and Sensibility. They may analyze just why Darcy is right for Elizabeth Bennet in Pride and Prejudice and how and why Anne Elliot waited for Captain Wentworth in Persuasion—and whether or not he was worth it. Through it all, Morrison unravels the laws of inheritance and explains such traditions as the calling card, among other social rituals. The discussion also includes popular screen portrayals of Austen’s books and may even involve a brief hands-on introduction of traditional English dancing. From the classic novels of Mary Shelley to the poetry of John Keats, Morrison has taught about literary figures often by going outside the traditional bounds of academia. While exploring Austen’s works in the classroom, for example, she has been known to lead her students in cooking demonstrations from 19th century recipes—and yes, she makes them dance, too! She believes learning the social norms and customs of the era allows students to go beyond the books to better understand the material. Both seminars are 10 a.m.-3 p.m. in Teacher Education and Technology Center Room 179. Admission to each is $30, including lunch, snacks and coffee. To register call 410-543-6042 or visit the SU Alumni Web site at http://alumni.salisbury.edu. We hope you’ll join us for an adventure of your own.

Business Journal â&#x20AC;˘ January 2010

PAGE 21

Business Journal Advertising Index The following Directory of Business Journal advertisers provides quick reference for your convenience. The number appearing before the name of the business refers to the page number where the ad appears in this edition of the Journal. Advertising 5 Comcast Spotlight 341-8950 11 Discover Delmarva .749-0144 Automobiles & Services 22 Burnett White . . . .742-2222 14 Jiffy Lube . . . . . . .543-4466 23 Pohanka1-877-4-POHANKA Banquet Facilities 13 Courtyard by Marriott . . . . . . . . .742-4405

Name

Clubs and Organizations 6 Salisbury Jaycees. . . . . . . .

Financial 17 Shore Bank. . . . . .543-2600

Construction 10 Southern Builders 341-3800

24 Bay National Bank . . . . . . . . . . .334-3636

3 Gillis Gilkerson . . .749-4821

Health 8 Accurate Optical . .749-1545 12 Apple Discount Drugs . . . . . . . . . . 543-8401

18 R&R Coatings . . . . 877-543-0700 14 Regional Builders. . . . . 443-736-3845 Education 9 Salisbury University . . . . . . 18 WorWic . . . . . . . . .334-2818 Farm & Garden 8 Farmers & Planters . . . . . . . .749-7151

Contact

Heating & Air Conditioning 12 Mid-Atlantic Heating . . . . . . . . .546-5404 Insurance 15 ASC&D . . . . . . . . .835-2000 4 Avery Hall . . . . . . .742-5111 19 HK&T . . . . . . . . . .749-0116 16 IBS . . . . . . . . . . . .213-8338 7 ISG . . . . . . . . 800-336-5659

Paving 11 Chesapeake Paving & Sealing, Inc. . . .742-2330 Real Estate 2 Sperry Van Ness . . . . . . .543-2440 Screen Printing 6 Chesapeake Screen Printing . . .749-7660 Storage 23 Cubes. . . . . . . . . . . .742-2100 Utilities 15 Choptank Electric . . . . . . 877-892-0001 10 Bay Area Disposal . . . . . . . . 860-6607

Business Journal Directory

Phone

Fax

Paulette Arnsparger

410-677-4774

410-677-4776

allstate.com/12697

PArnsparger@allstate.com

Delmarva Printing, Inc.

Don Hitchens

410-912-0980

410-912-0984

delmarvaprinting.com

don@delmarvaprinting.com

Dicarlo Digital Center.

Joey Dicarlo

410-749-9901

410-749-9885

dicarlodigitalcopycenter.com

joey@dicarlo1.com

Greg Stein

410-546-1111

410-543-9005

delmarvarecycling.com

gstein@delmarvarecycling.com

Ray Emmons

410-543-1924

easternshoresolar.com

ray.emmons@easternshoresolar.com

Betsy Bradford

410-742-2100

cubestogo.com

info@cubestogo.com

INSURANCE

Paulette Arnsparger, Allstate Insurance Co.

Website

501-C East Naylor Mill Rd., Salisbury, MD 21804 ________________________________________________________________________________________________________________________________________________________________________ PRINTING

2110 Windsor Dr., Salisbury, MD 21801 ________________________________________________________________________________________________________________________________________________________________________ 109 South Division St., Salisbury, MD 21801 ________________________________________________________________________________________________________________________________________________________________________ RECYCLING

Delmarva Recycling

909 Boundary St., Salisbury, MD 21801 ________________________________________________________________________________________________________________________________________________________________________ SOLAR ENERGY

Eastern Shore Solar

6288 Westbury Dr., Salisbury, MD 21801 ________________________________________________________________________________________________________________________________________________________________________ STORAGE

Cubes To Go

102 Broadway St., PO Box 238,

410-742-3875

Fruitland, MD 21826 ________________________________________________________________________________________________________________________________________________________________________ WATER

Sharp Water

Lisa Rice

410-742-3333

410-543-2222

sharpwater.com

lrice@sharpwater.com

129 Columbia Road, Salisbury, MD 21801 ________________________________________________________________________________________________________________________________________________________________________

To advertise your business in the Business Journal Directory Call 410-740-0144 or Email: sales@mspublications.com

Business Journal â&#x20AC;˘ January 2010

PAGE 21

Business Journal Advertising Index The following Directory of Business Journal advertisers provides quick reference for your convenience. The number appearing before the name of the business refers to the page number where the ad appears in this edition of the Journal. Advertising 5 Comcast Spotlight 341-8950 11 Discover Delmarva749-0144 Automobiles & Services 22 Burnett White . . . .742-2222 14 Jiffy Lube . . . . . . .543-4466 23 Pohanka1-877-4-POHANKA Banquet Facilities 13 Courtyard by Marriott . . . . . . . . .742-4405

Name

Clubs and Organizations 6 Salisbury Jaycees. . . . . . . .

Financial 17 Shore Bank. . . . . .543-2600

Construction 10 Southern Builders 341-3800

24 Bay National Bank . . . . . . . . . . .334-3636

3 Gillis Gilkerson . . .749-4821

Health 8 Accurate Optical . .749-1545 12 Apple Discount Drugs . . . . . . . . . . 543-8401

Contact

Paving 11 Chesapeake Paving & Sealing, Inc. . . .742-2330 Real Estate 2 Sperry Van Ness . . . . . . .543-2440 Screen Printing 6 Chesapeake Screen Printing . . .749-7660 Storage 23Cubes. . . . . . . . . . . . .742-2100 Utilities 15 Choptank Electric . . . . . . 877-892-0001 10 Bay Area Disposal . . . . . . . . 860-6607

Business Journal Directory

Phone

Fax

Paulette Arnsparger

410-677-4774

410-677-4776

allstate.com/12697

PArnsparger@allstate.com

Delmarva Printing, Inc.

Don Hitchens

410-912-0980

410-912-0984

delmarvaprinting.com

don@delmarvaprinting.com

Dicarlo Digital Center.

Joey Dicarlo

410-749-9901

410-749-9885

dicarlodigitalcopycenter.com

joey@dicarlo1.com

Greg Stein

410-546-1111

410-543-9005

delmarvarecycling.com

gstein@delmarvarecycling.com

Ray Emmons

410-543-1924

easternshoresolar.com

ray.emmons@easternshoresolar.com

Betsy Bradford

410-742-2100

cubestogo.com

info@cubestogo.com

INSURANCE

Paulette Arnsparger, Allstate Insurance Co.

Website

Delmarva Recycling

Eastern Shore Solar

Cubes To Go

102 Broadway St., PO Box 238,

410-742-3875

Fruitland, MD 21826 ________________________________________________________________________________________________________________________________________________________________________ WATER

Sharp Water

Lisa Rice

410-742-3333

410-543-2222

sharpwater.com

lrice@sharpwater.com

To advertise your business in the Business Journal Directory Call 410-740-0144 or Email: sales@mspublications.com

Business Journal • January 2010

PAGE 22

Using social media to navigate tough markets By Brent C. Miller Anyone who has endured multiple market cycles understands that market conAdvisors who use social solidations cause a weedingmedia as the backbone out process to occur. While many tend to perceive those of their marketing forced out of the market as strategy have a distinct simply not having the financompetitive advantage cial wherewithal to survive, the truth of the matter is that over those who do not. the reason most companies fail in tough markets is that economy, do you want someone who they refused to change. Had complains about the market and makes they changed, had they adapted, had excuses, or do you want someone who they innovated, they would have found innovates and executes? The choice is a way to create the financial resources yours; choose wisely. necessary to weather the storm. Static Nowhere is the need for change in thinking simply does not mix well with commercial real estate more apparfluid markets. ent than in the marketing and brandTo use a military analogy, the worst ing tactics currently being employed thing a fighting force can do is to by many practitioners. The successful engage the opponent in multiple skirculmination of a transaction occurs as mishes without changing tactics. Even a result of savvy marketing, especially the best tactical precision is subject to in a down market. As much as some defeat if it becomes stale or predictable may wish it wasn’t so, the commercial and it is precisely at this point that it real estate industry cannot simply stick also becomes outdated. As it is on the its head in the sand and ignore social battlefield, change is also an essential survival skill in the business world. The media. Old media has been simply rendered ineffective by the speed at which harsh reality is that outdated business tactics will place an enterprise at a com- new media has evolved, and the power of new media to engage in ways that petitive disadvantage 11 times out of old media never could. 10; it’s as simple as that. Traditional old-school sales and In a commercial real estate market marketing types that are still trying to where many complain about deals not do business in the same manner as five getting done, the fact of the matter is that deals close every day. If a deal isn’t years ago are getting crushed by those professionals that have embraced the getting done, it’s not because of the leverage and scale afforded through market, it’s because there is something digital mediums, and in particular, sowrong with the tactics being used to cial media. market the deal; it’s because it is not Through a well conceived social mebeing marketed in the right way, at the dia strategy that focuses on trust based right time, to the right people. It’s not a market thing; it’s a tactical thing - better conversations and engagement created via blogs, YouTube, Facebook, Twitter, yet, it’s a marketing thing. LinkedIn and other social media platWhen hiring an advisor to help you forms, it is not only possible to increase acquire and dispose of assets in a down the visibility of an offering, but to do so

Real Estate

with relevance, authority and influence. Traditional brokers will attempt to “sell” you on their ability to “selectively” market your property to an “exclusive” group of buyers. The theory behind this cloak and dagger strategy is that you will somehow benefit from having your asset marketed to a “limited” pool of buyers. The fact of the matter is that anyone with a rudimentary knowledge of economics understands that exposing a property to the broadest possible market has the highest potential for creating a competitive buying environment, which in turn will yield the highest return. The use of new media will clearly expose your property to more people in a shorter period of time than old media. So my question is this: are you going to buy the rhetoric or the reality? Are you going to base your decision on hype or basic economics? During tough economic times many of the usual and customary suspects to acquire an asset have either gone away permanently, or are temporarily on the sidelines waiting for the market to become more predictable. Complicating things further is that many of today’s active buyers are not only cautious, but they are hoping to not

have to compete on a broad scale with other buyers. Therefore, it is even more important to have inroads into broader spheres with more influence and credibility. This is best accomplished using marketing tactics that engage the broadest cross-section of buyers in a fashion that engenders trust and confidence. The appropriate use of social media creates the best possible opportunity for sellers. Advisors who use social media as the backbone of their marketing strategy simply have a distinct competitive advantage over those who do not. Moreover, this gap will only continue to widen over time. So next time you need to buy or sell a property, my suggestion is that you skip the tired rhetoric of those who have allowed the market to pass them by, and give your attention to those advisors who will leverage the latest skills, competencies, toolsets, technology and mediums to your advantage. About the author Brent C. Miller, CCIM, CPM serves as managing director and senior advisor for Sperry Van Ness - Miller Commercial Real Estate in Salisbury. To contact him, call 410-543-2440 or email brent. miller@svn.com.

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Business Journal • January 2010

PAGE 23

How to handle the stressors of serving as a primary caregiver With 80 million U.S. Baby Boomers on the brink of turning 60, a societal revolution is on the rise. The “graying of America” will touch every aspect of society, creating unprecedented challenges and opportunities. Outside the world of paid work, the people most prone to “burnout” are caregivers – people who devote their time, energy, and love to the unpaid care of chronically ill or disabled family members or friends. Without question, the demands associated with caregiving can be overwhelming, especially in situations where you feel you have little control, minimal help, or that you’re just in over your head. Caregivers and burnout Caregiving can take a heavy toll if you don’t get adequate support. Caregiving involves many stressors: household disruption, changes in the family dynamic, financial pressure, physical burdens, emotional anxiety, fear, depression and simply the amount of work involved. The rewards of caregiving in many cases are intangible and often times, there is no hope for a happy outcome. Many caregivers also feel guilty if they spend time on themselves. This scenario lends itself to a state of physical, emotional and mental exhaustion that may be accompanied by a change in attitude – from positive and caring to negative and unconcerned. As the stress piles up,

STORAGE TO GO

frustration and despair can take hold and burnout becomes a very real danger. To help prevent family caregiver burnout, follow these guidelines: • Learn as much as you can about your family member’s illness and about how to be the best caregiver you can given their needs. • Know your limits. Be a realist. Know how much of your time and yourself you can give. Set clear limits, and communicate those limits to doctors, family members and anyone else involved. • Accept your feelings. Caregiving can trigger a host of difficult emotions to manage and cope with. As long as you don’t compromise the care and well-being of the care receiver, allow yourself to feel what you feel. • Confide in others. Talk to people about what you feel; don’t keep your emotions bottled up. Caregiver support groups are invaluable, but trusted friends and family members can help too. Tips for family and friend caregivers • Caregiving is a job and respite is your earned right. Reward yourself with respite breaks often. • Be cognizant of your own mental health. Watch out for signs of depression, and don’t delay seeking professional help when you need it. • When others you trust offer to help, accept the offer and suggest specific

things that they can do. • Educate yourself about your loved one’s needs and how to communicate effectively with doctors and other key people involved. • Be open to ideas that promote your loved one’s ability to maintain their independence. • Trust your instincts. • Be careful with your back. Caregivers often do a lot of lifting, pushing and pulling. You can’t help your loved one if you don’t take care of yourself. • Grieve for your losses, and then allow yourself to live your life. • Seek support and assistance from other caregivers. There is great strength in knowing you are not alone. • Stand up for your rights as a caregiver and citizen. Ask questions and be sure you are doing all that you can to help your loved one – and yourself. Services available for seniors living at home (or in assisted living, nursing homes or recovering in the hospital): • Personal care – Assistance with a variety of daily living activities such as bathing, dressing, toilet use, grooming and eating. Always ask the provider if they are licensed to offer personal care as a Residential Service Agency (RSA) recognized by the Maryland Department of Health and Mental Hygiene. • Companionship – Assistance with telephone calls to a daily “friendly” visitor, to round-the-clock paid compan-

ions. Companion services are for those who do not need personal care and simply desire minor assistance around the house or company. • Home health care – skilled care that can include nursing, speech, occupational, physical or respiratory therapy; home health aides, and social work or psychiatric care. • Adult Day Care – Daily, facilitybased programs in a community center setting for seniors who need monitoring or companionship during the day. • Respite Care – a trained volunteer or a para-professional stays with your loved one and takes over your caregiving role, whether for several hours or several days. These brief reprieves from a caregiving situation are healthy for the caregiver and also the care recipient. For more information about resources in your community, ask your doctor or hospital, or call a local organization that works with families to identify appropriate assistance to help meet your needs. Good resources include local area agencies on aging who work closely with our senior population. Source: Anthony M. D’Antonio, president and owner of LifeMatters, a Residential Service Agency (RSA) located in Fruitland and serving the entire Eastern Shore. For more information, call Jeanette Wood, experience manager at 410-341-0600.

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