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dress it up

occassion wear from cocktails to racewear

limited edition dresses designed and made in nz

a gift with purchase like no other


moochi bridesmaid collection


7-10 november 2013 a line-up of must-have moochi styles in limited numbers to dress a girl for all her summer events and occasions.Â


NEW SEASON COLOURS AND LUXURY FABRICS, dress week is a celebration of summer where lace, prints, sequins and silk shine. +

IN STORE FASHION AND BEAUTY EVENTS to celebrate the launch of the collection +

PREMIUM GIFT WITH PURCHASE on offer while stocks last to sweeten the moment

kellie taylor - creative director

join the celebrations

#DRESSWEEK facebook @moochi instagram @moochi_nz

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camisole dressing at its best! you will love this number with its side pockets, swinging silhouette and intention to have fun

easy summer dressing strikes the right chord in these simple black and white pieces which are quietly cool and beautifully made.

they're back! so go on - get pedi ready! WRAPT HEEL

this high-low maxi tank looks great layered with a cate slip or strappy slip in black or white


tie your outfit together with matching nails - orly peaceful opposition



01 fluid maxi, strappy slip 02 surge dress 03 wrap jumpsuit 04 surge dress 05 joy dress

there are many more styles in the collection, to view them all pop in store or visit 03



it's all in the

a beautiful broderie lace back completes this feminine but cool dress and sets you up for a great night out


loft dress

tie your outfit together with matching nails - orly shockwave

twirl tank dress

the action moves to the back in these show-stopping, surprise and delight styles



it wouldn’t be summer without turning up the heat in these hot hues

you’ll feel like movin’ in this high-impact orange tank dress with angled pleat detail

fluid dress

spring dress

this shape is a moochi fave, now ZIG SANDALS in f luro orange to brighten up your look

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amour maxi

amour maxi

wanted maxi

wear this style loose or pull it in at the waist with the sash belt

MAXIMISE off to the races? achieve chic, summer style in our maxi options – the ultimate in trackside glamour





there are many more styles in the collection, to view them all pop in store or visit 05


beetle dress

a strong, sexy dress with sequin contrast. definitely a moochi team fav!

partner dress

cusp dress

beetle top, killer jean

embrace all that glitters with sequin detail and elevate your summer style for those special soirees!

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strappy crop

this strappy slip and strappy crop are perfect to wear under sheer dresses or garments with low-cut necklines

strappy slip

beetle dress

beneath IT ALL

dermalogica four top selling skincare pack in limited edition moochi designed makeup purse, redken full size control addict 28 hairspray, cointreau mini liquor, orly full size nail lacquer, qvs false eyelashes, go healthy go hair skin and nails

A GIFT for you NO DRESS WEEK IS COMPLETE WITHOUT AN OUTSTANDING GIFT! AND THIS YEAR IT IS SET TO KNOCK YA SOCKS OFF! receive this gift valued at over $250 when you spend $350 or more*

PLUS every dress purchased will come with a moochi dress bag valued at $29.99 to celebrate dress week, dermalogica is also offering customers $30 off when you spend $150 or more online at type code: moochiemail in at the checkout to redeem this offer – one per customer and available until 15/11/2013.

*while stocks last, terms and conditions apply. mini cointreau bottles will only be given to persons 18 and over. (ID may be required)

there are many more styles in the collection, to view them all pop in store or visit 07


twirl tank dress - the ultimate summer LBD (little blue dress)

the spring dress is perfect for taking you from the beach to the bar!


our friends at cointreau know all about how to get the summer party started, with the new cointreau fizz cocktail selection on offer each sunday at the cointreau garden party at tom tom bar & eatery in auckland. THE COCKTAIL FOR SUMMER 50 ml cointreau ½ fresh lime 100 ml soda water into the glass squeeze the wedges of ½ lime, fill the glass with ice and add Cointreau and top off with soda water.

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FASHION festival moochi dress week is a festival of fashion not to be missed! check out the schedule to see what’s happening in your local moochi store



7 nov


8 nov

live photoshoot

divine night

12-4pm moochi corner high street

6-7pm moochi ward hamilton

nail bar

styling session

dry styles

fashion in the field

12-3pm moochi conservatory ponsonby

11am-3pm moochi undercover milford

11am-1pm moochi refinery & light capsule

11am-3pm moochi inn ballantynes


9 nov

wardrobe workshop

dry styles

11am-3pm moochi lane, wellington

11am-1pm moochi corner, high street & moochi inn, ballantynes


10 nov

bridesmaid breakfast 9.30am moochi refinery newmarket

join the celebrations

#DRESSWEEK facebook @moochi instagram @moochi_nz

there are many more styles in the collection, to view them all pop in store or visit 09

WHAT'S ON fashion katherine is awesome - live photoshoot 12 – 4pm, thursday 7 november moochi corner, corner high street & vulcan lane, auckland katherine lowe is the mastermind behind new zealand’s favourite quirky fashion blog, katherine is awesome (dot com). katherine is partnering with moochi to host an in store shoot where you're the stylist! fancy yourself a bit of a great "outfit-put-togetherer"? come and show us what you've got.


the best moochi outfit wins a prize package including their winning outfit, redken hair styling package and a retro cointreau fizz cruiser push bike! open to one and all.

leonie barlow - styling session 11 – 3pm, friday 8 november moochi undercover, the milford centre, milford former fashion magazine editor and creator of the style insider, leonie barlow has been in the inner circle of the fashion magazine world for more than 20 years. when it comes to personal styling and dressing for any occasion, this insider knows all. join leonie for a personal styling session, where she will apply her vast knowledge to help you interpret this season’s trends into a look that works for you.

sign up to crazy chic and win!!!

bronwyn williams - wardrobe workshop 11 – 3pm, saturday 9 november moochi lane, 111 customhouse quay, wellington stylist, presenter and founder of online magazine CRAZY CHIC, bronwyn williams is hosting a workshop to help you get the best out of your wardrobe. find out how to dress for your body shape, decipher fashion trends, and learn tricks to making the most of your wardrobe. moochi in association with crazy chic is giving away a $500 moochi wardrobe to one lucky winner. enter via

samantha hannah - fashion in the field 11.00am – 3.00pm, friday 8 november moochi inn, ballantynes, 43-48 lichfield street, christchurch with numerous fashion in the field wins under her belt, style expert and tv host samantha hannah is a regular commentator on all things racewear, including trends, colours and the all-important accessories. in preparation for christchurch cup week, samantha will be hosting a racewear fashion and style workshop at moochi inn, ballantynes to give track-goers all the tips and tricks to put them in the running for the fashion in the field.

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WHAT'S ON beauty get makeup tips for summer from the pros! creating a 'divine night' look with M.A.C cosmetics 6.00pm – 7.00pm, thursday 7 november moochi ward, centre place, hamilton M.A.C artists share their party and night-out beauty tricks using M.A.C’s latest colour collection ‘divine night’ at moochi ward, hamilton.

leah light - nail bar

get feature nails by leah light

12 – 3pm, friday 8 november moochi conservatory, 282 ponsonby road, auckland internationally recognised, celebrity nail stylist leah light has been in the industry her whole life. nails are her passion and has allowed her the opportunity to work with and be requested by some of the biggest celebrities in the world. katy perry, taylor swift and eva longoria to name a few. enjoy a mini manicure using some of the latest orly shades and even walk away with a couple of feature nails customised especially for you!

redken - dry styles 11.00am – 1.00pm, friday 8 november moochi refinery cnr osborne & teed st, newmarket moochi light capsule, 21 devonport road, tauranga 11.00am – 1.00pm, saturday 9 november moochi corner, cnr high st & vulcan lane, auckland moochi inn, ballantynes, 43-48 lichfield street, christchurch some of redken’s leading new zealand stylists will be in store at different locations throughout the country over friday and saturday offering quick dry styles to prep hair for a night out as well as providing styling tips and one-on-one how-to’s for achieving the season’s hottest looks at home.

all customers to book an appointment at dry & tea over dress week and quote ‘moochi’ will receive a complementary redken diamond oil medium (valued at rrp $20) with your service. while stocks last.

there are many more styles in the collection, to view them all pop in store or visit 011 11


moochi has thoughtfully curated a selection of its most loved dresses to present the moochi bridesmaid collection. soon-to-be brides can choose from a variety of style and colour options tailored to suit their special day, offering them a complete selection of more than 100 dress options their bridesmaids will cherish

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verbeena dress

poppy dress daisy dress

freesia dress neroli dress

blossom dress

jasmine dress peony dress

join us at the bridesmaid breakfast and go in the draw to win... WIN

+ 1 year (4 issues) subscription to new zealand weddings magazine + $500 towards any new event package from ps i love you events + $200 gift voucher towards mildred & co gift registry + 8" two tier rosette cake from bluebells cakery + a moochi bridesmaid dress gifted with order

rsvp your interest to

there are many more styles in the collection, to view them all pop in store or visit 13

join us at the


hear from some of New Zealand’s leading wedding experts & exclusively preview the new moochi bridesmaid collection


9.30am sunday 10 november


moochi refinery, newmarket rsvp your interest to bridesmaids


all bridesmaid dresses ordered on the day will receive a set of moochi earrings

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join us for a morning of wedding planning and prep (the fun fashion and styling stuff !), with guest speakers from the industry who are leading experts in their field


melissa gardi - editor

join new zealand weddings editor melissa gardi for an exclusive opportunity to get tips on everything you need to know when it comes to your bridal party. where do you start for ideas with their shoes, bags and jewellery? should your bridesmaids have the same dresses? how far in advance should everyone get their hair and makeup done on the day? which bridesmaid is responsible for what? get all your questions answered from someone who really knows! soon-to-be brides are treated to 40% off 1 year subscriptions to new zealand weddings magazine - only $28.60 for 4 issues! subscribe today at *save 40% on retail cover price. offer only available until 31 december 2013.


the hand-picked specialists at ps. i love you events are coordinators, stylists, planners, and idea-makers, bringing the most simple or complex of ideas to life and taking each event from ‘lovely’ to ‘incredible’. from full event planning, through to setting the scene or basic on-day coordination, ps i love you events can meet any couples needs and today gemma hogg is in store to share her planning tips and styling advice to make your big day extra special. ps. i love you events is offering all new moochi customers $100 towards any of their ps. i love you wedding or events package


a one-stop-shop wedding gift registry, midred&co features beautiful & unique gifts for the home & beyond. from cake mixers to barbeques, bed linen to artwork, create your dream gift registry online or by visiting mildred&co’s auckland showroom. at the bridesmaid breakfast, founder milly nolan will talk you through the do’s and don’ts of setting up a wedding gift registry and what items are must-haves. for a limited time only, mildred&co is exclusively offering moochi brides-to-be a $100 mildred&co voucher on any completed wedding gift registry. to redeem email and quote ‘moochi’. terms and conditions apply.


boutique, vintage-style bakery specialising in cupcakes, cakes and sweet treats, bluebells cakes have featured in editorials ranging from nz weddings to cuisine magazine due to their artisan baking. bluebells’ creations are lovingly made in small batches using only the finest ingredients and can be tailor made to order too. with a variety of options available to suit all occasions bluebells will deliver your fairytale wedding cake. join us at the bridesmaid breakfast to try a taste! to celebrate the release of the new cookbook bluebells will gift all moochi customers with a free cupcake on any book purchase.

there are many more styles in the collection, to view them all pop in store or visit 15

rsvp your interest to bridesmaids


the lovely jo

sie from M


g their mag

eavin dry & tea w

the dream team!



the finishing touch

STYLE me viva

we had so much fun creating ashley’s natural, summer hair and make-up style for our exclusive viva photoshoot. here, our fav beauty experts from dermalogica, M.A.C, dry & tea and redken spill the beans on how to get the look – from prep to polish! skin prep / dermalogica SPECIAL CLEANSING GEL

Start by cleansing your skin with this soap-free, foaming gel designed to thoroughly remove impurities without disturbing the skin’s natural moisture balance.

emily / DRY & TEA 1. firstly dry some REDKEN SATINWEAR BLOWDRY LOTION into the hair. part the

sides of the hair out of the way and starting from the back take sections a couple of inches deep and wrap the hair around the curling wand. work up the head, curling the hair all in the same direction


gently exfoliate your skin with this unique rice-based enzyme powder leaving you with a smooth and polished canvas.

josie / artist from M.A.C

2. when you've finished, apply 1-2 drops of REDKEN DIAMOND OIL through the mid-lengths and ends.

perfect summer eyes with tailor grey paint pot, mystery eye shadow, and in extreme dimension mascara


3. finish with some REDKEN FASHION WORKS 12 HAIRSPRAY for a natural flexible hold

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prep skin with strobe liquid and finish with studio sculpt foundation


using a paddle brush, brush through all of your hair finish with this medium-weight moisturiser with soothing botanicals and antioxidant vitamins that will improve the texture of your skin.




create a warm glow with warm soul mineralize blush and pink opal pigment to highlight

pack some punch with girl about town lipstick - summer fun!

see you thursday!

STORES moochi corner cnr high st / vulcan lane auckland city 09 373 9823 moochi refinery cnr teed / osborne st newmarket 09 523 4640 moochi undercover the milford centre north shore 09 486 1060 moochi conservatory 282 ponsonby road auckland 09 378 7577 moochi ward centre place hamilton 07 838 0103 moochi light capsule 21 devonport road tauranga 07 571 1300 moochi lane 111 customhouse quay wellington 04 499 3789 moochi inn ballantynes christchurch 03 378 1910

moochi dress week EDITION