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THIRTEENTH
YOUR EXCLUSIVE GIFT
11 hand-picked treats for you
TAKE IT TO THE STREETS
MASTER THE ART OF DRESSING UP AND DOWN
summer par ty
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THE MUST-HAVE JEWELLERY EDIT
welcome to statement colour, playful shapes and modern detailing creates a covetable dress week line-up this summer, with ten dress styles for conquering the social season in style.
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this is dress week discover the collection
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your hand-picked gift
11 exclusive fashion and beauty treats for you
30 made for each other
fall in love with the made-to-order summer bridesmaid collection
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summer sparkle
shiny, happy statement jewellery for a fun finishing touch
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complete the look with new musthave moochi footwear
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street style edit
how to wear it on or off-duty
on the cover: model wears the grace slip and noir dress | photography steve tilley | model sophie crean | hair kyla rose for redken | makeup athena pessione for m.a.c cosmetics
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join the fun 30 oct – 1 nov
with triple-distilled vodka and naturally flavoured nz sparkling water, long white is light and refreshing. made with locally sourced ingredients it is the perfect way to enjoy the social season in style!
live djs come join the party and enjoy listening to summer sounds mixed by maddy budd, anna coddington and xx in the newmarket and wellington stores on friday and saturday
summer blow-out get #redkenready this social season thanks to rodney wayne. choose from one of their signature style blow waves, re-created by redken in our moochi dress week shoots
#moochidressweek
seeing red every girl needs a chic slip dress this season, and the angle maxi the perfect all-occasion go-to. featuring an asymmetrical hemline with reversed splicing, we love this piece styled loosely with a sandal for a floaty, femme vibe, or cinched in at the waist with the self-tie to create structure, and paired with a blazer for a more luxe 9-5 look.
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angle maxi
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taking camisole dressing to a fun place for summer, you’ll feel the love everywhere you go in the jet black guilt dress. the loosely cut, swinging silhouette creates beautiful movement, while the side pockets and fine back strap feature showcases special attention to detail. add a little lace with the grace slip (below right).
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jet set
guilt dress
bright eyes embracing summer’s fun and fanciful mood, the bold and bright vivid dress will elevate your social season. combining the femme shape that made the fold dress famous, with on-trend, cold-shoulder cutaways and a striking bright blue silk, the vivid dress is a statement style for summer dressing. a built-in slip helps created the clever fold detail.
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vivid dress
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cocktail hour get ready for endless party invitations with the effortless mimic dress, a modern classic for cocktail parties, spring racing celebrations and balls. the soft stretch knit under bodice is form-fitting with built in boning, while the pleated a-line chiffon outer layer drapes beautifully over the body from the sweetheart neckline to the knee for a feminine feel.
mimic dress
sheer magic an all-occasion favourite, the award dress makes is sheer debut in a chic navy blue chiffon. with its reversible neckline and self-tie waist options allowing you to change up your look in an instant, this is the perfect day-to-night dress to keep on hand for whatever summer may bring. show off your fancy footwork, pairing this style with the new strap block heel.
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award dress
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go girly a cute summer LBD for day to after-dark dressing. a softly draped silhouette is detailed with a gathered waist seam, ruffle detail and lattice trim that adds shape and texture to this fun high-low silhouette. the back features the same treatment, with a v neckline perfect for warm summer days and nights.
zest dress
new romantics encapsulating a romantic mood for summer, the ivory adorn dress is a feminine t’shirt dress crafted in an amazing scalloped lace. contrasted with solid ivory sleeves, the adorn dress is given a relaxed feel that makes it perfect for wearing over a cate slip with sandals and statement jewellery for balmy summer evenings.
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adorn dress
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extended side splits and an adjustable waist tie make the noir dress a luxe summer gown with a difference – wear it low on the hip as a sexy summer maxi or cinched at the waist as a tabard layered over summer tees and shorts. going glam? show off your shoulders with the grace slip layered underneath for beautiful back detailing and peek-aboo lace.
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great lengths
noir dress
cold shoulder summer perfection is achieved with the season’s sexiest neckline. show a flash of shoulder in the olive green silk antic dress, the flattering midi length silhouette has a slight cocoon shape for a modern feel and the fold over detail can be worn on the inside or outside of the arm to achieve a different look.
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antic dress
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animal instinct be bold in the new printed lift maxi, featuring a head turning animal print in shades of vanilla, black and toffee. this maxi features a clever front panel that is longer on one side to allow it to be pulled up and worn a number of different ways. created in a luxe silk crepe de chine.
lift maxi
the cover-up our love for fringing continues with the march jacket, a must-have piece for summer events. solve the what-to-wear dilemma with this versatile jacket, designed to be layered over all your dress week favourites, or with your off-duty essentials for an elevated weekend look. featuring a slightly cropped length and mid-length sleeve, it’s the ultimate party accessory.
march jacket
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the style plus
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black is the new black - sometimes you can’t go past this timeless shade for ultimate all-occasion style and with these new pieces you don’t have to. the award dress is a modern maxi created in a rich, satin backed viscose crepe that feels amazing on and drapes beautifully and the new fold maxi features an architectural silhouette in an exclusive pleated chiffon. complete your celebration style with the triumph jacket, a modern biker in a heavy duty, pebbled leather - the ultimate leather-luxe investment piece.
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no occasion outfit is complete without the perfect undergarment. with their pretty scalloped lace and softly shaped designs, the grace cami and grace slip are the ultimate under-wardrobe staples. wear yours for evening under your summer dresses for extra lace detailing. the softly shaped bodices are flattering yet relaxed and the straps are adjustable to ensure the perfect fit.
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what lies beneath
grace cami / grace slip
exclusive gift
with every dress week purchase over $350
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01. redken x rodney wayne blow wave and bristle brush 03. redken glow dry style enhancing lotion 04. ashley & co. soothe tube 05. essie nail lacquer 06. l’oreal paris sublime bronze self tanning smoothing gel 07. NZ0 volcanic spring water 08. serious popcorn 09. kiss kiwifruit lip balm 10. via elastic headbands 11. grin 100% cool mint toothpaste
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SCENT
CO.
ASHLEYANDCO.CO.NZ
D AY s u m m e r 15 d re s s we e k
MODERN
MADE IN NEW ZEALAND
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summer sparkle
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slip-on some sparkle with new statement jewellery created in modern geometric shapes. stack these with your other favourite moochi pieces, or wear alone for a simple finishing touch.
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strap block heel
head to toe complete the look with the new party staple, the strap block heel. with a modern block heel, slim ankle strap and finished with a simple metal buckle, these are a must-have for countless summer outfits.
street style edit
done-up denim
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the fool proof way to give your look the street style treatment? combine the effortless appeal of denim with the textural march jacket for an off-duty look that is the epitome of casual polish. swap your tee for a luxe cami to take this from AM to PM.
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photography leena park | model madison ritter | hair kyla rose for redken | makeup kate solley for m.a.c cosmetics
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march jacket / 6 & 7 tee / tidal jean / rival heel
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mimic dress / quilted leather jacket / mid leather kicks
hello moto balance the prettiness of pleating with a luxe leather biker jacket and casual kicks for dayto-night style that with a little edge. the flirty silhouette says femme, while the leather adds an element of attitude.
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saturday style
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make your zest dress work double time for day styled with the easy-chic john shirt. whether tied at the waist to achieve that classic casual look, or worn open as a summer jacket for perfect high-low balance.
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zest dress / john shirt / block heel
antic dress / cuff flatform / bang bag / boater hat
day tripper
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perfectly suited to summer, the antic dress with its midi-length and off-shoulder neckline will have you ready for some fun in the sun. ideal for summer BBQs, beach parties and weddings that require an all-day appropriate look that sits on the fence of fun and fancy.
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noir dress / gift tee / pinto slide
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a simple white tee is a cool-girl favourite for taking the more glam pieces down a notch to understated effortlessness. layer this essential piece under the noir dress with your summer slides for a whole new way to wear your summer maxis.
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plain white tee
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MADE-TO-ORDER CUSTOM COLLECTION
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summer weddings
fall in love with our made-to-order summer bridesmaid collection a thoughtfully curated a selection of our most loved dresses, the moochi bridesmaid collection offers soonto-be brides a personal, made-to-order service with more than 100 style and colour options tailored to suit her big day. refreshed for summer with new styles and colours and with a sample range now available to view by appointment in ponsonby, wellington and christchurch, let us be a part of your celebration with the moochi bridesmaid collection.
left: protea dress above: lily dress
make it yours
creating your custom bridesmaid look is easy 1. view the full bridesmaid collection look book in store or online at moochi.com 2. email bridesmaid@moochi.co.nz to make an enquiry or to book an appointment to view our sample range in ponsonby, wellington or christchurch 3. complete the order form with your chosen style, size and colour options 4. allow 4-6 weeks for your custom-made dresses to be delivered
dahlia dress
stores moochi undercover the milford centre north shore 09 486 1060 undercover@moochi.co.nz
moochi corner cnr high st / vulcan lane auckland city 09 373 9823 corner@moochi.co.nz
moochi refinery cnr teed / osborne st newmarket 09 523 4640 refinery@moochi.co.nz
moochi conservatory 282 ponsonby road ponsonby 09 378 7577 conservatory@moochi.co.nz
moochi lane 111 customhouse quay wellington 04 499 3789 lane@moochi.co.nz
moochi light capsule 21 devonport road tauranga 07 571 1300 lightcapsule@moochi.co.nz
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moochi ward cnr ward and worley streets hamilton 07 838 0103 ward@moochi.co.nz
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moochi inn ballantynes 43-48 lichfield street christchurch 03 378 1910 inn@moochi.co.nz
shop online at moochi.co.nz