Exclusively list with us.
www.monumentsothebysrealty.com
WHY SOTHEBY’S INTERNATIONAL REALTY? Sotheby’s International Realty is the first in industry innovation including its demand for high resolution photography and videography, creation of ground-breaking augmented home-staging realty applications and introduction of global cascading website platforms; the best in marketing and brand recognition in digital and print advertising, the most exclusive in its presentation of properties across price points and the most Influential name in real estate for all real estate companies.
“Sotheby’s International Realty provides our clients with a competitive edge in the marketplace and the impression of exclusivity across price points all over the world. Combined with the influence and expertise of our local real estate professionals, heads and interests turn whenever there is a Sotheby’s International Realty sign in the yard; that’s the power of this company and brand.”
Kimberly Kepnes, Vice President of Development
The leader in premium real estate, we deploy intuitive technology to deliver a truly personalized, client-driven experience. With professionals in over 72 countries, we’re local everywhere, allowing us to walk alongside our clients at every stage of their journey. We know they expect us to be the first and the best in exclusive property. We deliver.
IMAGINE an extraordinary brand
At Our Foundation... Brand Heritage Recognized worldwide, the prestige of the Sotheby’s brand is unparalleled. The acclaimed auction house, established in 1744 in London for collectors of art and other fine possessions, expanded to New York City in 1955. Sotheby’s International Realty inherited the iconic brand name, building on its legacy by delivering unrivaled real estate services.
Today, Sotheby’s presents auctions in eight different salesrooms including New York, London, Hong Kong and Paris. Sotheby’s offers collectors the resources of Sotheby’s Financial Services, the world’s only full service art financing company, as well as private sale opportunities in more than 70 categories, including S|2, the gallery arm of Sotheby’s Contemporary Art department, and two retail businesses, Sotheby’s Diamonds and Sotheby’s Wine.
LEVERAGING THE BRAND
1976
from the same passion that guides the Auction House
22,500 independent sales accociates
offices
72 countries
tradition. Built for
an exceptional real estate company is launched and created
990
Born from
A UNIQUE COLLABORATION Our alliance with Sotheby’s is our unique difference. The properties represented by our network are exclusively featured in Sotheby’s auction house marketing programs including high profile client events, showcases in the signature publications, and in digital newsletters and on sothebys.com.
Innovation.
LOCAL EXPERTS. GLOBAL REACH. With affiliate offices in key feeder markets throughout the Mid-Atlantic region, and around the globe, our agents are able to leverage the Sotheby’s International Realty brand to reach prospective buyers in markets outside our immediate geographic area. When a home is represented by the Sotheby’s International Realty® brand, it is presented to a highly qualified global clientele through exclusive channels and relationships. Our proprietary network of residential brokerage companies is located in 70 countries worldwide, making Sotheby’s International Realty a truly global real estate brand.
BRAND MARKETING High-quality, richly illustrated and engaging content delivered across multiple platforms inspires our global clients. Because purveyors of fine art and possessions are equally passionate about their homes, we take pride in showcasing our properties in high-definition video, virtual reality tours, and rich photography. These engaging formats are designed to inspire buyers and sellers in all phases of their journey.
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MEDIA PARTNERSHIPS We partner with leading media powerhouses to deliver content to discerning audiences
worldwide. Our partne rs' cutting-edge innovation, strategic
positioning and international impact enable the Sotheby’s International Realty brand to successfully connect with a global clientele.
TARGETED ADVERTISING With an emphasis on quality, the Sotheby’s International Realty advertising plans are driven by a consumer-centric approach targeting potential homebuyers and sellers at all stages of the real estate journey. Our robust digital and print strategy is aimed at showcasing homes to highly-qualified homebuyers.
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DIGITAL MARKETING Your home’s online exposure begins with the award-winning sothebysrealty.com and cascades to our worldwide network of local websites and on to our global media partners’ sites. The benefit of our strategy extends the exposure of extraordinary homes to extraordinary lives in all corners of the globe, no matter if you click, tap or swipe to experience the unique.
Properties
Destinations
Lifestyles
Perspectives
Professionals
Find your perfect destination property Please choose from one of these luxury real estate destinations to begin your journey to find your dream home
Luxury real estate
24 Million SEARCH ENGINE MARKETING 90% of home buyers begin their search for their homes online, so it’s essential that the Sotheby’s International Realty® brand’s presence on search engines is strong.
visits from search engines
1.1 Billion+
paid search impressions
85,000
leads from paid search placements
It’s not about being online, it’s about being found online.
300,000
leads from “natural” searches
SOCIAL MEDIA We actively engage with online networks of people passionate about fine living. The Sotheby’s International Realty brand creates exclusive content on multiple social media platforms, including Twitter, Instagram, Pinterest, LinkedIn, WeChat and on our very own Extraordinary Living Blog. Facebook is the top referring source of traffic to sothebysrealty. com. Additionally, the Sotheby’s International Realty YouTube channel has more subscribers than any other real estate brand. The Sotheby’s International Realty mobile app is the only luxury real estate app that serves properties in nearly 70 countries. Featuring high-quality media content, the app brings property searches to life with GPS and a drawing tool to locate homes. A points-of-interest toolbar features lifestyle amenities such as local restaurants, golf courses, resorts and more.
THE VOICE OF LUXURY REAL ESTATE When it comes to high-quality real estate, we drive the conversation. Our public relations team fosters relationships with leading media outlets who generate awareness of the Sotheby’s International Realty brand and position our proprietary global network as the voice of luxury real estate.
As a result, we own the largest PR Share of Voice in both reach and volume, covering the widest range of media outlets and the highest number of potential viewers.
SOTHEBYSREALTY.COM The art of marketing a property is based on showcasing each home’s unique character. In 18 languages, our enhanced editorial approach on sothebysrealty. com enables millions of viewers to immerse themselves in our collection of 3D virtual reality tours, high-definition videography and high-resolution photography. This content rich experience is more effective in driving prospective buyers to sothebysrealty.com and engaging them once they arrive.
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CURATE BY SOTHEBY’S INTERNATIONAL REALTY Curate by Sotheby’s International Realty is the innovative augmented reality (AR) luxury real estate tool - envision, design, and experience your future home like never before in this immersive app. Any property can be transformed using a curated selection of AR furnishings and décor sets. Download Curate by Sotheby’s International Realty in the Google Play Store or the Apple App Store.
TOUCH GALLERY We continually employ impactful technology to showcase the homes represented by our network. At Sotheby’s International Realty office locations, our cutting-edge storefront touch galleries are stateof-the-art. These high-definition, through-the-glass touch-screens encourage interaction with our global properties.
APPLE TV The Sotheby's International Realty Apple TV app is designed to fully immerse consumers in the brand. With our innovative app, homebuyers can discover Sotheby’s International Realty properties from the comfort of their living rooms. Unique to our app, users can explore our extraordinary offerings via lifestyle and amenities and can highlight properties and recent searches.
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PROPERTY DISTRIBUTION Our global property marketing partners include the most authoritative news, lifestyle and financial voices, as well as real estate-centered websites. Additionally, once a home is showcased on sothebysrealty.com, it is exclusively marketed on more than 100 Sotheby’s International Realty affiliate websites around the world. Results are measured with a variety of analytics and reporting tools, which enable sales associates and clients to refine a marketing campaign’s impact.
Worldwide Marketing Exposure
While the Sotheby’s International Realty partnerships provide global exposure to your property, the ListTrac reporting platform allows you to measure results with powerful key data including Key Traffic, Inquiry, and Location Statistics at the bottom.
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As a Residential Realtor for over a decade, I take great pride in offering an outstanding level of client services. Monument Sotheby’s International Realty has given me the tools to continue to grow my business. The professionalism, in depth client services, and unsurpassed marketing have been the stepping stones I was searching for. Monument has given me the confidence and platform to deliver exceptional results for my clients. Chevelle Welsh,
Monument Sotheby’s International Realty Agent
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To increase exposure for your home and ultimately uncover the right buyer, the Sotheby’s International Realty® brand partners with, and distributes properties to, the most significant media companies and real estate-focused websites in the world.
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Monument Sotheby’s International Realty is a full-service real estate brokerage with Sotheby’s International Realty’s longstanding tradition and reach. Whether you are considering selling your home or are searching for the place to start your next life chapter, the skilled agents at Monument Sotheby’s International Realty can help you get there. A partnership with Monument Sotheby’s International Realty sends a strong message about the level of your marketing and representation to be the first, the best and the most exclusive.
BRAND
The powerful global brand identity of Sotheby’s International Realty broadens your marketing reach.
COMPANY
Monument Sotheby’s International Realty brings boutique-style service with in-depth local market knowledge.
YOU
Our powerful brand and highly regarded group of professional Realtors® impress consumers, capture interest, and deliver buyers.
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BY THE NUMBERS
OFFICES
HIGHEST PER SQUARE FOOT SALES
I N B A LT I M O R E I N 2 0 1 8
AGENTS LICENSED IN
6 STATES OVER
NEARLY
$500M IN SALES VOLUME
1,000 TRANSACTIONS Top Sale of
FARTHEST REFERRAL
ITALY
$5, 300, 000
100+
HIGHEST SALE IN ANNE ARUNDEL COUNTY
w w w. monum entsot hebysrealty.com
TOTAL
AGENTS
LOCAL MARKETING In working collaboratively with our global Sotheby’s
International
Realty
affiliates,
Monument Sotheby’s International Realty executes intelligent, innovative and strategic sales and marketing programs, delivering maximum results and an exceptional level of service. By utilizing the Sotheby’s brand’s inhouse partnerships and resources, and by drawing upon the immense experience of our associates, Monument Sotheby’s International Realty is uniquely positioned to present real estate opportunities to an international, qualified client base.
LOCAL ADVERTISING Bi-weekly
eblast
to
local
database
advertising
Open
Houses and New Listings Monthly full-page, in color advertisement
in
Baltimore
Sun Weekly on
property
company
highlighting
social
feature media
extraordinary
properties in the area
LISTING MARKETING CAMPAIGN
1
ENHANCED IMAGERY All Sotheby’s International Realty property marketing begins with image enhancement across our listing platform which provides sharpened images online and across all syndicated real estate websites.
2
ELECTRONIC MARKETING Monument Sotheby’s International Realty’s Listing Marketing Campaign provides electronic property marketing to local audiences through our proprietary email program with sophisticated behavioral tracking algorithm.
3
SOCIAL MEDIA Broadening the buyer audience is an important aspect of any marketing campaign and our Marketing Team is prepared to meet this challenge with a creative social media image, and hashtag research to capture more buyers on Instagram and FaceBook.
4
PRINT MARKETING Direct to community and direct to consumer marketing rounds out our Listing Marketing Campaign with skillfully crafted postcard, flyer, and brochure materials to neighborhood and inhome audiences.
5
PROPERTY REPORTING Sotheby’s International Realty tracks audience behavior through ListTrac, and corresponding social media advertising with Social Ad Engine. These resources provide the unique ability to spotlight online activity and strategically target buyer audiences.
6
DIRECT CREATIVE ADVERTISING In addition to our Listing Marketing Campaign, and targeted advertising, our talented Marketing Team delivers exposure in local papers, regional and national magazines, and a variety of specialty publications and platforms as requested to provide the necessary exposure to deliver exceptional results.
Artfully uniting extraordinary homes
ADVOCACY We take great pride in working for sellers, counseling on the process, strategically marketing, and positioning for strength in negotiations
and through to a successful settlement. Our expertise and knowledge of the industry spearhead an experience which would not be acheived with another company.
with extraordinary lives.
Monument Sotheby’s International Realty is a brand-centered real estate company with sophisticated Realtor® associates experienced in the industry and with expert community knowledge. Monument Sotheby’s International Realty agents have the power of the Sotheby’s International Realty brand in each property-focused marketing resource and a team of marketing coordinators ready to create, and initiate a broad marketing campaign to reach an expanded buyer and investor audience which is unmatched.
We know that your property means a lot to you, and this is why you can trust our team of deidcated agents to have your best interests at heart. Our agents are some of the best, and most thouroughly trained in the industry - and they have built their careers doing whatever it takes to find the right buyers and land the best deals for each and every one of our clients. More than that, our agents are hardworking researchers who are always prepared to leverage relevant information to raise the demand of your property - regardless of price, type, and location. Our agents are committed to keeping you informed about all relevant aspects of the sales process - from lead generation to actual sale. Simply put, our agents will keep you posted every step of the way.
Ben Garner Team Lead 240.216.7841 ben.garner@monumentsothebysrealty.com www.baltimorehousesearch.com
Adam Czosnowski Real Estate Agent 443.415.9549 adamc@monumentsothebysrealty.com
Martha Craig Real Estate Agent 443.604.6975 martha.craig@monumentsothebysrealty.com
Debbie Pavlik
Robin Hess
Real Estate Agent 410.440.8660 debbie.pavlik@monumentsothebysrealty.com
Real Estate Agent 410.920.1764 robin.hess@monumentsothebysrealty.com
Jon Hoory
Karin Bergman
Real Estate Agent 443.904.4342 jon.hoory@monumentsothebysrealty.com
Real Estate Agent 720.320.2970 karin.bergman@monumentsothebysrealty.com
Kelly Marburger Real Estate Agent 443.885.0313 kelly.marburger@monumentsothebysrealty.com
BEN has been such a pleasure to work with. He was very attentive to my needs and is very knowledgeable. He’s also a great resourse for all things involving purchasing a home. All of the people who work with him were so honest and helpful like him which is a true testament of who Ben is. He has been helpful even after I closed on the house, so when working with Ben as a client, you are in good hands!
We have used DEBBIE for both the sale of our home and the purchase of our new one, so we have been in connection for almost a year! I trusted her 100% to advise me of what my options were and keep me up to date. Not only is she responsive and timely, but she sets that expectation of the other parties also. She really strives for a seamless process and clearly loves what she does...We hope we never need to use a realtor again, but if we do, we know who to
I highly recommend MARTHA CRAIG as an agent. Martha has an in-depth understanding of historical architecture, building restrictions, renovations and tax codes. She has a great eye for design. She can look at a property and visualize ways to inexpensively improve it. As a Baltimore area native, she is very familiar with neighborhoods and was able to advise me wisely regarding the best places to look.
ROBIN has been awesome! Being so knowledgeable, she was able to simplify everything for me and her willingness to go above and beyond ensured that I was able to close the deal. If you’re looking for a dependable, hardworking, and honest agent you won’t find anyone better.
LOCAL ADDRESS. GLOBAL REACH.
Our offices are located at: Ritz-Carlton Inner Harbor • Ruxton • Harborview Inner Harbor Roland Park • Greenspring Valley • Severna Park Howard County 410.525.5435 Each Office is Independently Owned and Operated.