EMS 2024 Program

At t he Experienti al Market ing Summit you can expect to:

-Generate leads wit h highly -engaged prospects

-Fill your pipeline wit h brand-new buyers

-Reinfo rce relationships with high-value clients, par tners and prospects and cultivate new ones

-Def end your mar ket position and demonstrate your leadership

WHO ATTENDS EMS

In a constantly c hanging business landscape noth ing beats t he power of experi ential mar keting. The Experi ential Mar keting Summit has become t he event industr y mega-show for b-to-b and b-to-c brand-side marketers, executives from leading event agencies, meeting planners, trade show organizers, event strategists, experi ence designers, event tec hnology guru s and more.

WHAT YOU'LL LEARN

EMS is t he ultimate th ree-day conversation. How will t he industr y th ri ve in t he mont hs ahead? What are the worl ds leading brands planning for th is year and beyond? How will brand experi ences c hange and adapt to our n ew reality? If experi ential marketers a re talking about it, we are talking about it. Every th ing is on t he table at t he Experi ential Marketing Summit and you canÕ t aff ord to miss it.

WHO YOU'LL LEARN FROM

Only at EMS, t he brands you know, love and respect are your teac hers and mentors. From traditional breakout sessions to Q&As, to deep-dive work shops, to power panels and keynotes you will get senior-level perspectives on t he current experi ential marketing landscape and what is to come next. The Summit delivers t he most mission-cr itical trends, best practices and how- tos available.

Advisory Board

JESSICA CARLSON Director, Experiential Marketing & Brand Partnerships at SHI PT

ELLEN CHAN Founder and CEO of TRADEMAR K

ANDREA CHRISTOPHERSON VP at SEARCHWIDE GLOBAL

RYAN COAN Founder and CEO of CREATIVE RIF F

Speakers

With an 18-year track record as an Experi ential Marketing & Brand Par tnerships exper t, Jessica Car lson excels in craf ting brand experi ences t hat enhance fa vorability and cultural relevance. Having worked across agency, big-brand & start -up, Jess is a c hampion for what experi ential can uniquely bri ng to a cam paign or cultural moment, and believes t hat experiential is table sta kes for dri ving relevance, connecting with consumers and tapping into culture. As we navigate a pivotal shif t in how consumers experi ence brands and marketing, Jess believes t he future of marketing sits at t he intersection of experi ential, social, content and part nerships.

professional passion is support ing clients on t heir biggest day, whet her it is a fundraising gala, user confe rences or inter nal celebrations. Her production acumen and proven instinct help her lead clients and t he Trademar k team to create experi ences t hat inspire action. Elle directs the entire Trademark creative process, helping clients discover new ways to deliver t heir messages and brand values wit h maximum impact. She understands t he alch emy of story, per form ance and production, and applies it to help attendees relate to and inter nalize a brand, its values and its products.

Andrea specializes in executive search for C-Level and Director Level profe ssionals as well as business development in t he experi ential event mar keting segment along with t he tradeshow and convention industr ies. Andrea bri ngs experi ence in leading content, mar keting, and customer experi ence for a leading SaaS-based learning soft ware company dedicated to transform ing education and professional development, leading revenue-generating training programs and experi ential event initiatives for Omni Hotels & Resor ts, and in national sales for convention hotels and recr uitment f or a global hotel brand.

Ryan Coan leads t he Creative Riff team to design and produce successful, award-winning programs that engage audiences wit h innovative activations. He founded Creative Rif f based on his passion for creating brand moments t hat consumers c hoose to engage with . Ryan has cultivated long-lasting relationships wit h entert ainment and media brands, putting client and creative f irst.

AZRA DANIELS Director, Global Events at FIGMA

MELINDA V. JOHNSON Senior Brand Director at HENKEL

President

VICTORIA

Manager,

Speakers

Azra Daniels is t he Director of Global Events at Figma, t he platform where teams brainstor m, design and build digital products. Over t he past fi ve

modest gat heri ng to a momentous event wit h t housands of in-person and virt ual attendees wor ldwide. Pri or to Figma, Azra held marketing and events positions at Dropbox and Intercom.

Melinda Johnson is a senior mar keting and strategy executive with more t han 15 years of building strong consumer brands and a passion for serving t he needs of diverse, multicultural consumers and under-ser ved populations. As a catalyst f or growt h and pur pose-dr iven leadership, Melinda has brought her expert ise in t he beauty and personal care space to com-

recently Henkel Consumer Brands. Currently, Melinda is a Sr. Brand Director at Henkel leading go-to-mar ket strategy, integrated marketing communications and P&L management for t he gš t2b styling & color brand in Nort h Ameri ca.

As a strategic leader across a number of agencies, Dax Callner has 24 years of experi ence developing marketing programs for some of t he

His work has included t he development of multi-c hannel mar keting campaigns, digital strategies, street-mar keting initiatives, business and consumer events. Most recently Dax serv ed for fi ve years as St rategy Director and Marketing Lead at The Smyle Group. Dax founded t he non-profit Exper iential Marketing Measurement Coalition (EMMC) in 2017 and currently serv es as its Board President.

Victoria S ch midt t he Manager of Brand Par tnerships and Experi ences for Cadillac. Wit h more t han a decade of automotive marketing experi ence, Victoria in her curr ent role is pri ncipally f ocused on transform ing consumer opinion, consideration and developing unique experi ences for t he iconic, nearl y 122-year-old, Amer ican brand. With an aptitude in Experi ential Marketing, Victoria w or ks to develop new relationships t hrough lasting part nerships and memorable experi ences for consumers and part ners.

DAX CALLNER

at EMMC

SCHMI DT

Brand Partnerships at CADIL LAC

Sp eakers

Aja Bradley Kemp is the Founder and CEO of Conversate Collective, a brand experience agency t hat specializes in delivering inclusive live events targeting women. During her career, Aja has sent Richard Branson flying through the raf ters of his t hen Times Square store to promote a mobile phone plan, raised money and awareness for education and HIV/AIDS initiatives, as well as introduced tec hnology that c hanged the way we shop for and track our favorite products. A natural connector, she loves bringing people together and her leadership journey is fueled by a commitment to c hampioning diversity, inclusivity, innovation and community -building.

Jiri Bures is an Executive Creative Director wit h more than 25 years of experience in multi-c hannel communications, digital, broadcast and brand experience. At Imagination, Jiri oversees the creative and strategy depar tments of t he New York off ice. Additionally, he serves as the global creative director f or the Major League Baseball and Visa accounts. Jir i is also a leadership team at Imagination Americas, Jiri was Executive Creative Direcresponsible for creative output across the region.

CARLEGREN

GINA

Fredrik Carlegren is a marketing ent husiast wit h a knack for communicating how innovation empowers retailers to se rve their communities by enabling product and channel marketing, corporate mar keting, events, enablement, education and communications ef for ts. With over 20 years of experience, Fredrik of fers a unique perspective in a cross-cultural, global context. His suppor ting diversity, equity and inclusion inside and outside the workplace.

Gina Shalavi is a seasoned and value-driven marketing leader at YouTube, having been wit h Google since 2013. Her exper tise led her to YouTube Ads Mar keting, where she served as t he Head of Consumer Insights &scape. Gina most recently transitioned to a leadership role in Creator Marketing, where she spear heads Top Creator Programs. In t his capacity, content creators.

JIRI BURNES Executive Creative Director at IMAGINATION

SHALAVI Head of Programs & Events at YOUTUBE

A JA BRADLEY KEM P Founder at CONVERSAT COLLECTIVE

FREDRIK

VP, Marketing at TOSHIBA

Sponsors & Exhibitors

Sponsors & Exhibitors

Sponsors & Exhibitors

SPONSOR

AGENDA

Tuesday, April 24

12:00 pm - 1:30 pm Agency for um lunc heon

1:00 pm - 4:00 pm The moth story telling work shop

1:15 pm - 4:00 pm Data and measurement wor kshop

4:30 pm - 6:00 pm Opening reception

6:30 pm - 9:00 pm. Ex awards gala and hall of fame induction

Wedn esday, April 25

6:45 am - 7:30 am 5k fun r un

7:15 am - 7:45 am Poolside guided meditation

8:00 am - 8:30 am Family -style breakfa st, music and tr ivia

8:30 am - 9:15 am Keynote: n ext-gen customer experi ences

9:15 am - 9:45 am Keynote: culti vating t he energy exchange

9:45 am - 10:45 am Cof f ee break

10:00 am - 10:45 am Exper t studio

AGENDA

Wedn esday, April 25

10:45 am - 11:55 am Hall of fame panel: bold ideas and career building

10:45 am - 11:15 am Beyond t he kpi: how to deri ve meaningful intelligence from your data

10:45 am - 11:15 am Bri nging web3 to t he real wor ld wit h nft brand doodles and shopify

10:45 am - 11:15 am Designing employee experi ences t hat create an emotional roi

11:25 am - 12:35 pm Whiteboard session at th e clubhouse fe atur ing event sustainabilty

11:25 am - 11:55 am What it means to create a commercially integrated brand experi ence

11:25 am - 11:55 am Exper iences t hat transform employees into loyal brand advocates

11:25 am - 11:55 am How to leverage and market immersive lear ning wit h met a

12:05 pm - 12:35 pm Extraordinary event content for extraordinar y events

12:05 pm - 12:35 pm Designing events for success: insights to event kpis & engagement behaviors

12:05 pm - 12:35 pm CMO perspective: meeting your audiences where they are

12:40 pm - 2:00 pm Ne twor king lunc h in t he hall of ideas

12:45 pm - 1:45 pm Design lab: a lunch & learn focused on creativity and innovation

1:00 pm - 1:40 pm Exper t studio

1:05 pm - 1:15 pm Exper t studio: level-up your virt ual events & webinars wit h BlueJeans

2:00 pm - 2:30 pm Beyond t he room: the four phases of community

2:00 pm - 3:10 pm Fireside ch at : t he best ideas from th e 2023 ex awards

2:00 pm - 2:30 pm Wor kstreams of t he future: building agile enter pr ise events

AGENDA Wedn esday, April 25

2:00 pm - 3:10 pm Whiteboard session at t he clubhouse on establishing attendee connections

2:00 pm - 3:10 pm Agency foru m panel: t he future of th e agency

2:40 pm - 3:10 pm Do your events speak omni? Why you need stor ies in t he phygital era

2:40 pm - 3:10 pm How to upgrade your event program with simple, yet moder n, refreshes

3:15 pm - 3:45 pm Cof f ee break

3:45 pm - 4:55 pm Whiteboard session at t he clubhouse on strategy, budgets and career growt h

3:45 pm - 4:15 pm Small budgets do not ha ve to mean small impact

3:45 pm - 4:55 pm The 2023 b-to-b dream team panel

3:45 pm - 4:15 pm Panel: capitalizing on t he evolution of events

3:45 pm - 4:15 pm Inside Activision bloc kbuster Call of Duty launch event

4:25 pm - 4:55 pm Data and gamifi cation tools to personalize exper iences at scale

4:25 pm - 4:55 pm Panel: how events are a dri ving force in th e marketing landscape

5:00 pm - 6:45 pm Happy hour

7:00 pm - 10:00 pm Women in events ladies night : for brand-side marketers

7:15 pm - 9:00 pm The EMS networ king dinner

6:45 am - 7:30 am 5k fun ru n

AGENDA

7:45 am - 8:15 am Poolside guided meditation

8:30 am - 9:15 am Family -style breakf ast, music and tri via

9:00 am - 10:15 am Keynote: t he 2023 outlook on th e role of events

10:15 am - 10:45 am Cof fe e break

10:20 am - 10:45 am Exper t studio

10:45 am - 11:15 am How USAAs data-dri ven activations speak to ever y fa n

10:45 am - 11:15 am Navigating sho rt ened event planning timelines like a pro

10:45 am - 11:15 am Best practices for launc hing an inaugural event wit h confi dence

11:25 am - 11:55 am How to adapt to smaller budgets and supply c hain ch allenges

11:25 am - 12:35 pm Whiteboard session at th e clubhouse fe atur ing event tech nology

11:25 am - 11:55 am Cultivating community: inside t he YouTube dri ve-t hr u experi ence

11:25 am - 11:55 am From whiteboard to strategic plan: getting your event strategy on paper

12:05 pm - 12:35 pm Designing th e business-to-infl uencer model: immersive gif ting

12:05 pm - 12:35 pm A new star ting point to exper iential design and planning

12:05 pm - 12:35 pm Fireside c hat: t he new client+agency relationship

12:40 pm - 1:45 pm Ne twor king lunc h in t he hall of ideas

1:00 pm - 1:10 pm Expert studio

AGENDA

2:00 pm - 3:10 pm Whiteboard session at th e clubhouse on establishing attendee connections

2:00 pm - 3:10 pm Agency for um panel: th e future of th e agency

2:40 pm - 3:10 pm Do your events speak omni? Why you need stor ies in t he phygital era

2:40 pm - 3:10 pm How to upgrade your event program with simple, yet moder n, refreshes

3:15 pm - 3:45 pm Cof fe e break

3:45 pm - 4:55 pm Whiteboard session at th e clubhouse on strategy, budgets and career growt h

3:45 pm - 4:15 pm Small budgets do not ha ve to mean small impact

3:45 pm - 4:55 pm The 2023 b-to-b dream team panel

3:45 pm - 4:15 pm Panel: capitalizing on t he evolution of events

3:45 pm - 4:15 pm Inside Activision bloc kbuster Call of Duty launch event

4:25 pm - 4:55 pm Data and gamifi cation tools to personalize exper iences at scale

4:25 pm - 4:55 pm Panel: how events are a dri ving force in th e marketing landscape

5:00 pm - 6:45 pm Happy hour

7:00 pm - 10:00 pm Women in events ladies night : for brand-side marketers

7:15 pm - 9:00 pm The EMS network ing dinner