MARKETING TOOLKIT MARKETING TOOLKIT
Your guide to all things Marketing!
TABLE OF CONTENTS How Can We Help You? 3 What Does Marketing Do? 4 Meet the Marketing Team 6 Who Do I Reach Out to with a Request? 8 Remote Tools and Resources Folder 9 Sales Assets and Resources 10 Social Media Resources 11 Email Outreach Sequences 12 FAQ 13 Questions 15
HOW CAN WE HELP YOU?
We can create customized sales assets for you to use on pitches and meetings. This includes presentations, tip sheets, and graphics.
We can provide feedback on copy/content you plan to present. Feeling iffy on the content you’ve written? Ask us to review for feedback and revisions!
We can provide consultations on your professional presence on social media. Get the guidance you need to leverage your professional presence online to its full potential.
3
WHAT DOES MARKETING DO?
The Mondo marketing team is responsible for working with all departments to promote the company’s services, create brand awareness, and drive customer engagement and sales through a number of different functions:
Product Marketing: Formulate strategies to advertise and sell the company's services.
Brand Management: Maintain uniformity in messaging and visuals across all marketing platforms and points of contact.
Content Creation: Generate content for various marketing channels, such as blogs, social media, email newsletters, & more.
Digital Marketing:
Oversee the company’s digital presence, including its website, social media accounts, and SEO to enhance the company’s visibility in search engine results.
Social Media:
Manage Mondo’s social media platforms, crafting and posting content, interacting with followers, and keeping track of social media trends and discussions.
Public Relations: Generate press releases, addressing media inquiries, and managing any potential crises.
Custom
Sales Team Asset
Creation: Create engaging digital assets for sales teams to utilize in their presentations and pitches.
Cold
and warm email outreach campaigns:
Write and execute cold and warm email campaigns to increase visibility, engage with potential customers, and drive leads.
Each of these functions plays a vital role in helping the company reach its target audience, communicate its value proposition, and ultimately drive business growth.
5
MEET THE MARKETING MEET THE MARKETING
Function: Creates, curates and manages Mondo content to support brand awareness and lead generation.
Sarah can help with: Copy requests, copy edits, and marketing advice.
Function: Manages Mondo’s presence, produces our all DE&I social media family of Melissa can help with: latest social media trends relate to your
Function: Creates design for social graphics, training needs, presentations, internal communication and external assets.
Tori can help with: Design needs.
Sarah Magazzo Digital Marketing Manager
Tori Sabba Graphic Designer
Melissa Newman Social Media
MARKETING TEAM MARKETING TEAM
Mondo’s social media our podcast, and creates content for Addison’s of brands. with: Education on the trends and how they your industry.
Function: Oversees the visual identity of Mondo, creates digital assets and branding collateral.
Emma can help with: Supporting the vision for assets and creative & design support.
Function: Generates leads, lead triage, sets up sequences for outreach on behalf of reps, works with sales teams to strategize outbound outreach.
Jack can help with: Addison MSAs and current client placement data from Bullhorn.
Newman Media Manager
Jack Merrifield Lead Generation Manager
Emma Lowes Brand Manager
7
WHO DO I REACH OUT TO WITH A REQUEST?
Please send an email with your request to Marketing@mondo.com
PLEASE INCLUDE:
Due Date
*Please note: due date may need to be flexible based on competing priorities
Copy Requests (text and/or messaging for emails or graphics)
Target Audience (internal, external, sales, recruiting, back office, etc.)
For Design: Any finalized text & images that you would like to include
REMOTE TOOLS AND RESOURCES FOLDER
VIEW HERE
Bookmark this on your browser!
WHAT THIS INCLUDES:
• Branding yourself tools
• Presentation templates
• Mondo Letterhead
• 2023 Salary Guide
• Digital Transformation Guide
• Career Mapping, Fuel, PTO guides
• Social posts for internal hiring
• Pitch Deck Templates
• Sales Sheets
• And more!
9
SALES ASSETS AND RESOURCES
2023 Salary Guide:
Our Salary Guide is designed to give you and your prospects the latest industry insights and salary ranges to help inform their hiring strategies.
VIEW HERE
Digital Transformation Guide:
Help your prospects quickly and easily understand the basics of digital transformation by learning the different components of DT, from hiring needs to technology to culture.
VIEW HERE
Mondo Insights:
Mondo’s blog full of a vast and comprehensive library of articles covering the latest industry trends, helpful interview tips, and answers to their most burning questions.
VIEW HERE
TACTICAL GUIDE TO Digital Transformation
YOUR
SOCIAL MEDIA RESOURCES
The Social Recruiter:
Supercharge your social media game with our exclusive internal newsletter, delivered straight to your inbox every 2nd Thursday of the month. It’ll help you stay ahead of the curve on the latest social media best practices, trends, and insider tips to help you become a true social media savant!
VIEW HERE
LinkedIn Tips: Access our LinkedIn 101 Crash Course to help you get up to speed on one of the hottest social media networks in staffing and recruiting.
VIEW HERE
11
EMAIL OUTREACH SEQUENCES
These email sequences are pre-written and accessible with just a few clicks. Send one-off emails or email blasts to prospects.
You can find all available Outreach sequences by clicking the link below, then clicking on the paper airplane “sequences” icon on the left side of your screen.
VIEW HERE
FAQ FAQ
Q: How do I update my email signature?
Q: How do I update my LinkedIn Header?
Q: How do I update my Mondo Headshot?
Q: Where is the Mondo Letterhead?
A: Reach out to Emma Lowes with your updated photo!
Q: Where is the blank Presentation Template?
A: A: A:
A:
CLICK HERE CLICK HERE CLICK HERE CLICK HERE 13
FAQ FAQ
Q: Where can I find the Pitch Deck folder?
Q: Can I have help with cold outreach?
Q: Where is the 2023 Salary Guide folder?
Q: I’m interested in writing an article for the Mondo blog. What do I do?
A:
A: Yes! Reach out to Jack Merrifield.
A:
A: Awesome! Reach out to Sarah Magazzo to learn more!
CLICK HERE CLICK HERE
AN Y FURTHER QUESTIONS? Please reach out to Marketing@mondo.com We are here to help! Check us out on social! 15
