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DETAILS
[spotlight]
LIGHT3 Installed atop the Lukoil headquarters, two kilometres from the Moscow Kremlin, LIGHT CUBE is a light installation unique to Russia. A dynamic sculpture, it is not only illuminated but able to change light forms as the result of using both static and dynamic themes to create threedimensional images. More than 90 projects from different countries, including several well-known international companies, were presented in a contest for the project. In the final, the concept by light designer Natalia Koptseva and lighting technician Vasiliy Tarasenko from Ekaterinburg was announced the winner. The project was implemented in May 2016 by MT Electro Company. Koptseva and Tarasenko were inspired by
the ideas of Kazimir Malevich’s suprematist compositions, especially by his Red Square painting, which was created one hundred years ago. Suprematist art represents the essence of art, its beginning as well as its ending, consisting of denuded feelings, nondescript art. Both life as a whole and object art, contain simple images of feelings, while art free of visual depiction of objects seeks to reveal pure artistic feelings. Constantly developing, today’s world is made up of numerous information flows and images that surround us. Inspired by this, the installation’s designers looked to produce a fast, appropriate and positive effect on the general public, utilising the simple imagery of the LIGHT CUBE as
an icon for the brand’s growing impact. Through clear perception and identification of the LIGHT CUBE with a socially oriented product will foster brand loyalty. Made up of individually controlled LED modules that evenly fill the installation’s volume of 5, 7х5, 7х12-metres spaced at intervals of 250mm, pixels are united mechanically and electrically into vertical light chains. Fastened with the help of cable ropes - two cables per line - every line is twelve-metres long, totalling 484 lines, 19,360 pixels and a total watt consumption for peak-load conditions of 25kW. The installation has become a powerful city landmark with dynamic constantly changing light content.