L a b e l U p dat e
“We take inspiration from everything we love,” reads the upcoming eyewear brand’s passionate mission statement. And in case you were wondering, the name KBL is short for “Kind of Bohemian Lifestyle”. The progressive label feels at home in the world’s major metropolitan cities and caters to an artistic, design-oriented target group – but without taking itself overly seriously. For proof, just check out KBL’s photo shoots, depicting models alive with laughter and enjoyment, rather than vacantly glancing into space in an air of vapid nonchalance as seems to be the industry standard these days. It’s a refreshing take on things, just as refreshing as looking at the world through the brand’s mineral-based lenses available in photo-chromatic gradient shading.
KBL – »Rusty Pelikan«
Photography: Dirk Schumacher Styling : Petra Tielmann Hair & Make-Up: Julia Heierman @ Liga West Post Production: Daniel Städler Models: Gabe Witmer, Julia Horst & Candice @ Full Circle Model Management Fashion: Billabong , Cotton On , Countr y Road , Le Temps du Cerises , Levi’s , MRP, Pichulik , W35T
The brand’s prescription models and sunglasses are crafted from Italian acetate and Japanese titanium, replete with the brand’s ultra-flat hinges featuring the laser-etched KBL logo. The temples feat ure a miniature replica of the Empire State Building as a metal inlay, a strong reminder of the city that continues to inspire KBL even six years after its founding. We’ll let the photos of the frames do the rest of the talking. And feel free to keep up with the evolution of the brand at www.kbleyewear.com.
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