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CLAIRE GOLDSMITH & ØRGREEN OPTICS Claire Goldsmith and Ørgreen Optics are joining forces for a unique brand partnership. Exactly 88 years ago, the Oliver Goldsmith brand was founded by its famous namesake, and would soon advance to become one of the most influential eyewear brands of the 20th century. Today, the founder’s great-granddaughter, Claire Goldsmith, is holding the reigns. Joining the party, Ørgreen Optics has been among the defining forces in eyewear design for 17 years now. Internationally known for their clear, recognizable form language and clean designs, both labels have left their respective mark on the eyewear industry. While one label represents classic designs and the other stands for modern influences, both share the same uncompromising passion for detail and a constant commitment to product development. The new brand partnership is marked by a unique arrangement: Each company will maintain its own brand name and identity, while sharing internal resources and distribution infrastructure. “Claire Goldsmith commands an incredible family heritage,” said Henrik Ørgreen, a longtime friend and admirer of Claire’s. But make no mistake: The brand partnership is not a marriage of convenience, but an organic evolution of their friendship.