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THE BRAND


A MATURE BRAND 20 YEARS OF CREATION

Belgian fashion designer studied at the Antwerp’s Royal Academy of Fine Arts ---------------------------------------------------1984 – 1987: Martin Margiela assists J.P. Gaultier ---------------------------------------1988: Founding of Maison Martin Margiela in Paris ---------------------------------------1998 – 2003: designer for Hermès --------------------------------------------------------------2002: Renzo Rosso becomes MMM partner and majority share holder


THE AVANT-GARDIST ARTISAN


A TRUE ARTISAN

A brand focused on the PRODUCT

An INTIMATE, PERSONAL and EXPERIMENTAL approach

A TIMELESS style


AVANT GARDIST

A pioneer (deconstruction, second life to garments)

A style that continuously challenges the conventions of fashion

A critical view of the consumer society


A REAL PHILOSOPHY… RATHER THAN A STRATEGY

MAISON COMMUNITY APPROACH The designer never appears in public

CRAFTSMANSHIP ESSENTIALITY TIMELESSNESS

TRANSFORMATION REINTREPRETATION « There is always a Margiela way to do it »


THE BRAND CODES WHITE

NO LOGO

REFINED ROUGHNESS

Original label before the creation of other lines

Other lines label

« the soul of the familiar »

Absence of signature Confidentiality & initiation “Understatement” luxury

Raw Materials Simplicity “Art brut”


NO LOGO


LUXURY REDEFINED

In recent year the word luxury has become synonymous with ostentation; however, with the credit crunch, there is a growing sense that ostentation and conspicuous consumption is in poor taste. The redefinition of luxury for the post-crisis era is discreet luxury that speaks about detailing, highest quality, immaculate craftsmanship with a creative twist.


« 20 YEARS » FASHION SHOW (PARIS, OCTOBER 2008)


« 20 YEARS » EXHIBITION (Antwerp; Munich)


A BRAND ON THE MOVE

EYEWEAR 2007

FINE JEWELLERY 2008

DESIGN 2010 (salone del mobile Milan - April 09)


PRESS RELEASES – MORE EXPOSURE THAN CHLOE & STELLA MCCARTNEY


PRESS RELEASES – MEN’S FASHION


KEY FIGURES

70M€(+24%)in 2008

A WELL DEVELOPPED RETAIL NETWORK

A WELL BALANCED WORLDWIDE SALES

70

20 2003

2008

WOMAN: 60%; MAN: 40%

500 POS 17 Boutiques 19 Shop in shop

15% 14% 13% 11% 11% 11%

US Italy Japan Asia France Eastern Europe


17 BOUTIQUES IN 16 CITIES


MILAN

LOS ANGELES

ST PETERSBOURG

HONG KONG

LONDON

Maison Martin Margiela  

Designer Presentation

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