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Mona Thelemaque Merchandise Management


ReInvented TABLE OF CONTENT Mission Statement……………………………………………………………………………………...........….3 Mission Philosophy………………………………………………………………………………………………4 Customer Profile…………………………………………………………………………………………………5 Style Numbering System…………………………………………………………………………………...…10 Mood Board……………………………………………………………………………………………...………11 Model Line Sheets…………………………………………………………………………………...…………12 Costing Work Sheets………………………………………………………………………………………..…25 Development Calendar…………………………………………………………………………………..……38 Unit Distribution Sheet……………………………………………………………………………................39 Invoice………………………………………………………………………………………………………....…42 Introductory Floor Plan………………………………………………………………………………….……43 Key Code Worksheet……………………………………………………………………………………...……44

Fixture Worksheet……………………………………………………………………………………………..62 Maintenance Floor Plan……………………………………………………………….………………………68 Clearance Floor Plan……………………………………………………………………………................…69 Marketing Plan………………………………………………………………………………….…………...…70 Press Kit…………………………………………………………………………………………………………99


ReInvented MISSION STATEMENT

Reinvent your style.

Reinvented is a specialty store committed to promoting uniqueness and individuality as a critical cornerstone in the perseverance of diversity in social communities. We provide our customer with practical and essential accessories made out of genuine exotic leathers that are perfect on the go but don’t require him to sacrifice style. We cater to the professional man by providing him with items that are not only a solution to an everyday necessity but that suit his busy lifestyle and his passion for travelling. Our products are customizable to complement the individuality of our customer.

Reinvent your life.

Reinvented is sought out by men of highest expectations that are reluctant to accept compromises in product quality and aesthetics. Because of our stance of continuous development and unconventional business approaches and products, we attract customers with a similar mindset that actively seek risks and new challenges to further personal growth. We share common ground in “Stagnancy is backwardness” – which is why we offer classic and timeless pieces with a twist – or accessories reinvented – that allow our socially and culturally highly engaged customers to stand out and make an impression wherever they are. We nurture a highly personalized atmosphere in stores to provide outstanding customer service to outstanding individuals.

Reinvent your future.

Reinvent takes pride in offering our customers nothing but highest-quality products made out of exclusive materials. We value our planet and natural resources. Reinvented takes pride in its commitment to assuming social responsibility and to continuous investment in the perpetuation of and education in sustainable business practices.


ReInvented MISSION PHILOSOPHY

Reinvented caters to the successful, fashion-forward business man that belongs to

the upper-middle class with products that do not only satisfy his everyday needs but that allow him to express his personality and his sense for aesthetics and fashion. While our materials are sourced worldwide, all our products are made in the U.S. only, as well as handcrafted and personalized per customer request. He can chose to have an accessory made that is like no other and that carries his signature.

Reinvented

is a pioneer in strictly applying sustainable business processes to protect the environment. The combination of classic and exotic leathers does not only offer uniqueness to our customers and differentiation from other brands but it also makes for high-quality and timeless products that last a lifetime. All our products have a 2 year warranty for free repair of minor damages and can always be brought to one of our stores to repair it for a surcharge after that period of time elapses. Our store design is modern yet classic and perfectly complements our product appeal and presentation. Extensively trained sales representatives are there to educate, assist and consult with customers.

Reinvented

has free-standing specialty stores around the globe, located in the heart of all major fashion capitals, such as New York, Milan, London and Paris. It frequently hosts special events for its customers to show its appreciation and to build customer loyalty. The selling season is January through July 2014, with products being delivered in January and mark down taking place in July.


ReInvented CUSTOMER PROFILE Segmentation Types/Bases

Illustrative Categories

Geographic Segmentation Region

Any

City Size

50,000 +

Population density

Urban

Climate

Any

Age

30 +

Gender

Male

Household size

1-3

Income

$50,000 +

Occupation

Professional, entrepreneur

Education

College graduate

Culture

Any

Demographic Segmentation

Sociocultural Segmentation Sub culture Religion

Any

National origin

Any

Race

Any

Social Class

Middle-upper class

Marital status

Any

Psychographics

Achiever, go-getter, leader

Degree of knowledge

Expert

Benefits sought

Convenience, exclusivity, prestige

Attitude

Positive

Brand loyalty

Divided

Store loyalty

Undivided loyalty

Usage rate

Medium

User status

Current

Payment method

Credit card

Media usage

Social media, newspapers, radio, TV

Usage situation

Work, home, vacation

Affective and Cognitive Segmentation

Behavioral Segmentation


ReInvented CUSTOMER PSYCHOGRAPHICS

Our core customer is a male professional in a leading position or entrepreneur between the ages of 35 and 50. He is single or either in a steady relationship or married and most likely doesn’t have any children. With his exceptionally high income, he and his potential partner enjoy an active lifestyle and travel the world. He has been to every continent of the world and speaks multiple languages. He is fascinated with exotic places and he is most captivated with the landscapes and the natural and cultural variety of southern Africa. Self-taken pictures decorate his big city apartment. Besides travelling, our core customer engages in lots of outdoor activities and is an active tennis player but also likes to go running and anything else related to sports. This is a great way for him to relax from a stressful day at work, stay fit and connect with his friends. Despite his coolness, he has strong values that he always tries to live up to. He has a great sense of justice. Even though his income is well above average, he is not materialistic or thinks money makes him superior to others. In the contrary - he is very generous, a trait he has been raised with. He is a strategic business consultant and owns his own company. He believes in equal opportunities and that everybody is responsible for their success or failure. Our customer has a healthy confidence, is very competitive, ambitious and determined. His friends admire him for his charisma, and enjoy having him around due to his great sense of humor and the fact that he doesn’t take himself too seriously. Even though he is always extremely busy, working on different projects at the same time, he always makes time for his friends who enjoy being around him. He is always happy to help his friends out, whether it is with advice for personal or professional issues or his “manpower” when one of his friends is moving to a new apartment, for example. However, he believes that money and friendship should be kept separately. He can be impatient at times and ignorance makes him furious.


ReInvented Our customer is highly engaged in the social and cultural life. He loves to be around people, networking and holding inspiring and meaningful conversations. He is very smart and clever, but never cocky. He is detail oriented and has the ability to grasp new things and acquire new knowledge very quickly. He likes to continuously reinvent himself. He is not afraid to leave his comfort zone and to take risks but views them as great opportunities for personal growth. He actively seeks challenges and is the first to try new approaches. Our core customer is usually always on the go, doing a thousand things at once but he is highly organized and enjoys this kind of “positive� stress. He likes to stand out when he goes out and celebrates individualism and differentness. He has a positive attitude towards life and is a firm believer of the law of attraction. Therefore, he never seems arrogant but approachable and personable. He is not superficial but places a lot of importance on his physical appearance. Besides staying active he tries to eat healthy and he enjoys fashion. His style is classic but he is experimental to a certain extend so his wardrobe includes some fashionable items and accessories with pops of color. His favorite clothing brands are Hugo Boss, Armani and Ralph Lauren. He is not very focused on brand names but rather the quality of items, the fabrication and the fit. He is more likely to spend more money on basics and tries to bargain for fashionable items. He loves highquality shoes and accessories to truly upgrade his outfits. He also considers fair labor conditions and sustainable business practices when deciding to purchase products from a certain brand. When he has a short break in between meetings he likes to meet up with his friends to grab a coffee at Starbucks and exchange the latest news. There is not a lot of time for reading, but he views it as his responsibility to stay abreast with current events in the economy, politics, arts, etc. around the world and likes to read the Huffington Post, the New York Times and magazines such as QC. He loves seafood and sushi but enjoys culinary specialties form different places, such as Indian and Italian food. Our core customer is very proud of the Audio TT he drives and is always prone to get tickets for speeding. He likes adrenaline kicks and has done bungee jumping, white water rafting and paragliding.


ReInvented A DAY IN A LIFE

At 4:45 Chris is awoken by the radio alarm. He embraces the new day by stretching, jumping out of bed and into the shower. At 5:15 he makes himself breakfast consisting of two scrambled eggs with tomatoes, spinach, mushrooms and feta cheese and some toasted whole grain bread. While he is eating breakfast he watches the news and checks his social media sites for any updates. His routine includes not checking his email until he is in the office and ready to start work. He enjoys his view out of his apartment on the 25th floor in downtown Manhattan. At around 5.30 he is on his way to work, racing in his silver grey Audi TT. On his way he is stopped and gets a ticket but the police officer is complimenting him on his wallet when he pulls out his driver’s license. When he finally arrives at his consulting firm, he is greeted by his assistant that runs through his schedule for the day with him. He could work from home but he loves the atmosphere in the office – he thinks it is highly motivating and stimulating being around so many creative individuals. While he makes his way to his office, he stops here and there to have a few words with his employees and is admired for his sleek outfit. After running through his Emails he gets coffee at the Starbucks nearby and quickly meets his girlfriend there. Afterwards he has two meetings and has to finish a business plan before the end of the day. There is a meeting with his management team to brainstorm new ideas in regard to a joint venture opportunity. He is happy with the outcome and writes out a new agenda for the following week. At around 6:30 he decides to finish work for the day and meets with his longtime friend for a round of tennis. The evening ends at a new Thai restaurant that just opened in Soho. On his way to his car, he receives a phone call from his girlfriend, a renowned fashion show producer, who has tickets to an art gallery grand opening. They enjoy art and wine and then spend the night together at his place.


ReInvented STYLE NUMBERING SYSTEM 1 YEAR

5 COLOR 1 2014

1 BIG COUNTRY BLUE 2 BLUE LAKE

2 SEASON

3 MARDIGRAS GOLD A SPRING

4 NEON LIME 5 ORANGE JUICE

3 CLASS

6 OXFORD GREY 1 BAGS

7 SALSA

2 CASES

8 SCANDINAVIAN BLUE

3 WALLETS

9 SPICY MUSTARD

4 BELTS

0 ST. PATRICK

4 SUB CLASS

6 FABRICATION

1 BAGS

1 ALLIGATOR 1 BRIEFCASE

2 COW

2 HOLDALL

3 LIZARD

3 MESSANGER

4 OSTRICH

4 SPORT

5 PYTHON

5 TOTE

6 SHARK

2 CASES

7 MULTI 1 CELL PHONE 2 EYEWEAR

7 SIZE

3 LAPTOP

1 ONE SIZE

4 TABLET

2 SMALL

3 WALLETS

3 LARGE 1 BIFOLD WALLET

4 SMALL (74-79cm)

2 CREDIT CARD WALLET

5 MEDIUM (81-86cm)

3 TRAVEL WALLET

6 LARGE (91-97cm)

4 BELTS

7 XL (102-107cm) 1 BUCKLE BELT EXAMPLE:

1A14523

1 2014 2 SPRING 3 BAG 4 SPORT 5 ORANGE JUICE 6 COW 7 LARGE


Leather brief with single tubular handle, two front compartments, three separate interior sections, and fold-over closure with metal buckles

1A11961


Curved leather holdall with zip top closure, storage zip compartment at the bottom and tubular handles

1A12371


Leather messenger bag with adjustable shoulder strap, top zip closure and two front compartments with front zip

1A13171


Leather sports bag with side pockets, zip closure, tubular handles, and adjustable and detachable shoulder strap

1A14523


Leather tote with tubular handles, extended top zip closure, and two separate interior sections with zipper pockets

1A15841


All hand-stitched, leather phone case with pull strap in the back

1A21752


Leather, fold-over eyewear case with magnetic closure

1A22671


Padded, fully-lined leather laptop case, featuring fold-over closure with metal ornament detail

1A23473


Leather tablet case with fold-over snap closure

1A24273


Clipped edge leather bifold wallet with full zip closure and contrasting clip tab closure

1A33273


Leather credit card wallet with 8 card slots, ID slot with thumb glide, exterior zip pocket and snap strap to hold cards in place

1A32011


Leather travel wallet with passport, credit card, bill and document slots, ID window and inside back zippered compartment and elastic tab closure

1A33671


Leather belt with custom buckle and backing of soft nubuck

1A41014


ReInvented COST DEVELOPMENT DATE: _________ DESCRIPTION: : SIZE RANGE:

March 6th, 2013 _________ Leather brief with single tubular handle, two front compartments, three separate interior sections and fold-over closure with metal buckels One size COLORS: Mardigras Gold, Orange Juice, Spicy Mustard

1. MATERIAL SHARK LEATHER

%

AMOUNT

60.00%

$97.35

TOTAL MATERIAL COST 2. TRIMMINGS METAL BUCKLES HANGTAG LABELS

CUTTING LABOR MARKING/GRADING PAYROLL TAXES & HEALTH FUND TRUCKING TOTAL LABOR COST

3. TOTAL COST REMARKS: Handmade

RETAIL PRICE:

$649.00

SKETCH

$97.35 %

AMOUNT

23.00% 5.00% 2.00%

$37.32 $8.11 $3.25

TOTAL TRIMMINGS COST 3. LABOR

STYLE #: 1A11961 SEASON: Spring 2014 WHOLESALE PRICE: $324.50

$48.68 %

AMOUNT

2.50% 3.50% 0.75% 2.00% 1.25%

$4.06 $5.68 $1.22 $3.25 $2.03 $16.23

$162.25 MATERIAL SWATCH


ReInvented COST DEVELOPMENT DATE: _________ DESCRIPTION: : SIZE RANGE:

March 6th, 2013 _________ Curved leather holdall with zip top closure, storage zip compartment at the bottom and tubular handles S,L

COLORS: Big Country Blue, Mardigras Gold RETAIL PRICE: Orange Juice, Scandinavian Blue

1. MATERIAL COMBINATION OF DIED LIZARD LEATHER AND COW LEATHER

%

AMOUNT

60.00%

$113.85

TOTAL MATERIAL COST 2. TRIMMINGS LABELS

CUTTING LABOR MARKING/GRADING PAYROLL TAXES & HEALTH FUND TRUCKING TOTAL LABOR COST

3. TOTAL COST

$759.00

SKETCH

$113.85 %

AMOUNT

30.00%

$56.93

TOTAL TRIMMINGS COST 3. LABOR

STYLE #: 1A12373 SEASON: Spring 2014 WHOLESALE PRICE: $379.50

$56.93 %

AMOUNT

2.50% 3.50% 0.75% 2.00% 1.25%

$4.74 $6.64 $1.42 $3.80 $2.37 $18.98

$189.75

REMARKS: Handmade out of died lizard leather with contrasting handles and bottom compartment out of cow leather

MATERIAL SWATCH


ReInvented COST DEVELOPMENT DATE: _________ DESCRIPTION: : SIZE RANGE: 1.

March 6th, 2013 _________ Leather messanger bag with adjustable shoulder strap, top zip closure and two front compartments with front zip closure One size COLORS: Big Country Blue, Neon Lime, Orange Juice

MATERIAL

%

COMBINATION OF GLOVE TANNED COW AND 60.00% NATURALLY TANNED ALLIGATOR LEATHER

TOTAL MATERIAL COST 2. TRIMMINGS ZIPPERS LABELS

CUTTING LABOR MARKING/GRADING PAYROLL TAXES & HEALTH FUND TRUCKING TOTAL LABOR COST

3. TOTAL COST

RETAIL PRICE:

$389.00

SKETCH

$58.35

$58.35 %

AMOUNT

20.00% 10.00%

$19.45 $9.73

TOTAL TRIMMINGS COST 3. LABOR

AMOUNT

STYLE #: 1A13171 SEASON: Spring 2014 WHOLESALE PRICE: $194.50

$29.18 %

AMOUNT

2.50% 3.50% 0.75% 2.00% 1.25%

$2.43 $3.40 $0.73 $1.95 $1.22 $9.73

$97.25

REMARKS: Handmade out of glove tanned cow leather with contrasting tubular handles and front compartments out of naturally tanned alligator leather

MATERIAL SWATCH


ReInvented COST DEVELOPMENT DATE: _________ DESCRIPTION: : SIZE RANGE:

March 6th, 2013 STYLE #: 1A14523 _________ Leather sports bag with side pockets, zip top closure, tubular SEASON: Spring 2014 handles and adjustable and detachable shoulder strap WHOLESALE PRICE: $444.50 S, L COLORS: Big Country Blue, Mardigras Gold,RETAIL PRICE: $889.00 Orange Juice, Scandinavian Blue, Spicy Mustard

1. MATERIAL FULL GRAIN GLOVE TANNED COW LEATHER

%

AMOUNT

60.00%

$133.35

TOTAL MATERIAL COST 2. TRIMMINGS HANGTAG LABELS

$133.35 %

AMOUNT

20.00% 10.00%

$44.45 $22.23

TOTAL TRIMMINGS COST 3. LABOR CUTTING LABOR MARKING/GRADING PAYROLL TAXES & HEALTH FUND TRUCKING TOTAL LABOR COST

3. TOTAL COST REMARKS: Handmade

SKETCH

$66.68 %

AMOUNT

2.50% 3.50% 0.75% 2.00% 1.25%

$5.56 $7.78 $1.67 $4.45 $2.78 $22.23

$222.25 MATERIAL SWATCH


ReInvented COST DEVELOPMENT DATE: _________ DESCRIPTION: : SIZE RANGE:

March 6th, 2013 _________ Leather tote with tubular handels, extended top zip closure and two separate interior sections with zipper pockets One size COLORS: Blue Lake, Oxford Grey, Scandinavian Blue, St. Patrick

1. MATERIAL OSTRICH LEATHER

%

AMOUNT

60.00%

$82.35

TOTAL MATERIAL COST 2. TRIMMINGS LABELS

CUTTING LABOR MARKING/GRADING PAYROLL TAXES & HEALTH FUND TRUCKING TOTAL LABOR COST

3. TOTAL COST REMARKS: Handmade

SKETCH

$82.35 %

AMOUNT

30.00%

$41.18

TOTAL TRIMMINGS COST 3. LABOR

STYLE #: 1A15841 SEASON: Spring 2014 WHOLESALE PRICE: $274.50 RETAIL PRICE: $549.00

$41.18 %

AMOUNT

2.50% 3.50% 0.75% 2.00% 1.25%

$3.43 $4.80 $1.03 $2.75 $1.72 $13.73

$137.25 MATERIAL SWATCH


ReInvented COST DEVELOPMENT DATE: _________ DESCRIPTION: : SIZE RANGE:

March 6th, 2013 _________ All hand-stitched, leather phone case with pull strap in the back S,L COLORS: All

1. MATERIAL

%

AMOUNT

COMBINATION OF SHARK AND COW LEATHER

45.00%

$16.76

NUBUCK LINING

15.00%

$5.59

TOTAL MATERIAL COST 2. TRIMMINGS LABLES

CUTTING LABOR MARKING/GRADING PAYROLL TAXES & HEALTH FUND TRUCKING TOTAL LABOR COST

3. TOTAL COST REMARKS: Handmade

SKETCH

$22.35 %

AMOUNT

30.00%

$11.18

TOTAL TRIMMINGS COST 3. LABOR

STYLE #: 1A21752 SEASON: Spring 2014 WHOLESALE PRICE: $74.50 RETAIL PRICE: $149.00

#VALUE! %

AMOUNT

2.50% 3.50% 0.75% 2.00% 1.25%

$0.93 $1.30 $0.28 $0.75 $0.47 $3.73

$37.25 MATERIAL SWATCH


ReInvented COST DEVELOPMENT DATE: _________ DESCRIPTION:

March 6th, 2013 _________ Leather fold over eyewear case with magnetic closure

: SIZE RANGE:

S, L

1.

COLORS: Big Country Blue, Blue Lake, Oxford Grey, St. Patrick

MATERIAL

%

AMOUNT

COMBINATION OF MINERAL TANNED COW AND OSTRICH LEATHER

45.00%

$28.01

NUBUCK LINING

15.00%

$9.34

TOTAL MATERIAL COST 2. TRIMMINGS LABELS MAGNETIC CLOSURE

CUTTING LABOR MARKING/GRADING PAYROLL TAXES & HEALTH FUND TRUCKING TOTAL LABOR COST

3. TOTAL COST REMARKS: Handmade

SKETCH

$37.35 %

AMOUNT

10.00% 20.00%

$18.68 $12.45

TOTAL TRIMMINGS COST 3. LABOR

STYLE #: 1A22672 SEASON: Spring 2014 WHOLESALE PRICE: $124.50 RETAIL PRICE: $249.00

$18.68 %

AMOUNT

2.50% 3.50% 0.75% 2.00% 1.25%

$1.56 $2.18 $0.47 $1.25 $0.78 $6.23

$62.25 MATERIAL SWATCH


ReInvented COST DEVELOPMENT DATE: _________ DESCRIPTION: : SIZE RANGE:

March 6th, 2013 _________ Padded, fully-lined leather laptop case featuring fold over closure with metal ornament detail S, L COLORS: All, except Spicy Mustard

1. MATERIAL COMBINATION OF OIL TANNED PYTHON AND GLOVE TANNED COW LEATHER

%

AMOUNT

60.00%

$52.35

TOTAL MATERIAL COST 2. TRIMMINGS DECORATIVE BUCKLE LABELS

CUTTING LABOR MARKING/GRADING PAYROLL TAXES & HEALTH FUND TRUCKING TOTAL LABOR COST

3. TOTAL COST REMARKS: Handmade

SKETCH

$52.35 %

AMOUNT

25.00% 5.00%

$21.81 $4.36

TOTAL TRIMMINGS COST 3. LABOR

STYLE #: 1A23473 SEASON: Spring 2014 WHOLESALE PRICE: $174.50 RETAIL PRICE: $349.00

$26.18 %

AMOUNT

2.50% 3.50% 0.75% 2.00% 1.25%

$2.18 $3.05 $0.65 $1.75 $1.09 $8.73

$87.25 MATERIAL SWATCH


ReInvented COST DEVELOPMENT DATE: _________ DESCRIPTION:

March 6th, 2013 _________ Leather tablet case with fold-over snap closure

: SIZE RANGE:

S, L

COLORS: All, except Spicy Mustard

1. MATERIAL

%

AMOUNT

COMBINATION OF DIED LIZARD LEATHER AND COW LEATHER

45.00%

$32.51

NUBUCK LINING

15.00%

$10.84

TOTAL MATERIAL COST 2. TRIMMINGS LABELS

CUTTING LABOR MARKING/GRADING PAYROLL TAXES & HEALTH FUND TRUCKING TOTAL LABOR COST

3. TOTAL COST

SKETCH

$43.35 %

AMOUNT

30.00%

$21.68

TOTAL TRIMMINGS COST 3. LABOR

STYLE #: 1A24273 SEASON: Spring 2014 WHOLESALE PRICE: $144.50 RETAIL PRICE: $289.00

$21.68 %

AMOUNT

2.50% 3.50% 0.75% 2.00% 1.25%

$1.81 $2.53 $0.54 $1.45 $0.90 $7.23

$72.25

REMARKS: Handmade out of died lizard leather with contrasting fold-over snap closure out of cow leather

MATERIAL SWATCH


ReInvented COST DEVELOPMENT DATE: _________ DESCRIPTION: : SIZE RANGE:

March 6th, 2013 _________ Clipped edge leather wallet with full zip closure and contrasting clip tab closure S,L COLORS: All

1. MATERIAL COMBINATION OF COW AND ALLIGATOR LEATHER

%

AMOUNT

45.00%

$25.76

15.00%

$8.59

STYLE #: 1A31073 SEASON: Spring 2014 WHOLESALE PRICE: $114.50 RETAIL PRICE: $229.00

SKETCH

NUBUCK LINING

TOTAL MATERIAL COST 2. TRIMMINGS LABELS

$34.35 %

AMOUNT

30.00%

$17.18

TOTAL TRIMMINGS COST 3. LABOR CUTTING LABOR MARKING/GRADING PAYROLL TAXES & HEALTH FUNDS TRUCKING TOTAL LABOR COST

3. TOTAL COST

$68.70 %

AMOUNT

2.50% 3.50% 0.75% 2.00% 1.25%

$1.43 $2.00 $0.43 $1.15 $0.72 $5.73

$57.25

REMARKS: Handmade out of cow leather with contrasting clip tap closure out of alligator leather

MATERIAL SWATCH


ReInvented COST DEVELOPMENT DATE: _________ DESCRIPTION: : SIZE RANGE: 1.

March 6th, 2013 _________ Leather credit card wallet with 8 card slots, ID slot with thumb snap glide,fastener, exterior zip multiple pocket credit and card snapslots strapand currency divider One size COLORS: Mardigras Gold, Orange Juice, Spicy Mustard

MATERIAL

%

AMOUNT

NATURALLY TANNED ALLIGATOR LEATHER

45.00%

$21.26

NUBUCK LINING

15.00%

$7.09

TOTAL MATERIAL COST 2. TRIMMINGS BUCKLE PULL TAB

CUTTING LABOR MARKING/GRADING PAYROLL TAXES & HEALTH FUND TRUCKING TOTAL LABOR COST

3. TOTAL COST REMARKS: Handmade

SKETCH

$28.35 %

AMOUNT

25.00% 5.00%

$11.81 $2.36

TOTAL TRIMMINGS COST 3. LABOR

STYLE #: 1A32011 SEASON: Spring 2014 WHOLESALE PRICE: $94.50 RETAIL PRICE: $189.00

$14.18 %

AMOUNT

2.50% 3.50% 0.75% 2.00% 1.25%

$1.18 $1.65 $0.35 $0.95 $0.59 $4.73

$47.25 MATERIAL SWATCH


ReInvented COST DEVELOPMENT DATE: _________ DESCRIPTION:

SIZE RANGE:

March 6th, 2013 _________ Leather travel wallet with passport, credit card, bill and document slots, ID window and inside back zippered compartment and elastic tab closure One size COLORS: All

1. MATERIAL COMBINATION OF SHARK AND COW LEATHER

%

AMOUNT

45.00%

$28.01

15.00%

$9.34

STYLE #: 1A33671 SEASON: Spring 2014 WHOLESALE PRICE: $124.50 RETAIL PRICE:

$249.00

SKETCH

NUBUCK LINING

TOTAL MATERIAL COST 2. TRIMMINGS TAB CLOSURE LABELS

$37.35 %

AMOUNT

25.00% 5.00%

$15.56 $3.11

TOTAL TRIMMINGS COST 3. LABOR CUTTING LABOR MARKING/GRADING PAYROLL TAXES & HEALTH FUND TRUCKING TOTAL LABOR COST

3. TOTAL COST

$74.70 %

AMOUNT

2.50% 3.50% 0.75% 2.00% 1.25%

$1.56 $2.18 $0.47 $1.25 $0.78 $6.23

$62.25

REMARKS: Handmade out of shark leather with contrasting strap closure out of cow leather

MATERIAL SWATCH


ReInvented COST DEVELOPMENT DATE: _________ DESCRIPTION: : SIZE RANGE:

March 6th, 2013 _________ Leather belt with custome buckle and backing of soft nubuck S, M, L, XL COLORS: All

1. MATERIAL

%

AMOUNT

NATURALLY TANNED ALLIGATOR LEATHER

45.00%

$32.51

NUBUCK BACKING

15.00%

$10.84

TOTAL MATERIAL COST 2. TRIMMINGS CUSTOMIZED BUCKLE

CUTTING LABOR MARKING/GRADING PAYROLL TAXES & HEALTH FUND TRUCKING TOTAL LABOR COST

3. TOTAL COST REMARKS: Handmade

SKETCH

$43.35 %

AMOUNT

30.00%

$21.68

TOTAL TRIMMINGS COST 3. LABOR

STYLE #: 1A41014 SEASON: Spring 2014 WHOLESALE PRICE: $144.50 RETAIL PRICE: $289.00

$21.68 %

AMOUNT

2.50% 3.50% 0.75% 2.00% 1.25%

$1.81 $2.53 $0.54 $1.45 $0.90 $7.23

$72.25

MATERIAL SWATCH MATERIAL SWATCH


ReInvented FASHION MERCHANDISING PLANNING CALENDAR


ReInvented UNIT DISTRIBUTION SHEET


ReInvented INVOICE


ReInvented Introductory Floor Plan


ReInvented Key Code Worksheet FIXTURE

STYLE #

DESCRIPTION

# OF UNITS

a

1A11361

Briefcase

2

a

1A12172

Holdall

1

a

1A12173

Holdall

1

a

1A12372

Holdall

1

a

1A12373

Holdall

1

a

1A12572

Holdall

1

a

1A12573

Holdall

5

a

1A12872

Holdall

1

a

1A12873

Holdall

5

a

1A13171

Messanger Bag

1

a

1A13371

Messanger Bag

1

a

1A13571

Messanger Bag

1

a

1A15241

Tote

2

a

1A15841

Tote

2

a

1A23173

Laptop Case

1

a

1A23373

Laptop Case

1

a

1A23572

Laptop Case

1

a

1A23772

Laptop Case

1

a

1A24172

Tablet Case

1

a

1A24372

Tablet Case

1

a

1A24573

Tablet Case

1

a

1A24773

Tablet Case

1

a

1A22272

Eyewear Case

2

a

1A22273

Eyewear Case

1

a

1A22672

Eyewear Case

2

a

1A22673

Eyewear Case

2


ReInvented b

1A11361

Briefcase

1

b

1A11561

Briefcase

1

b

1A12173

Holdall

1

b

1A12372

Holdall

2

b

1A12572

Holdall

1

b

1A12872

Holdall

2

b

1A12573

Holdall

6

b

1A12873

Holdall

6

b

1A13171

Messanger Bag

1

b

1A13371

Messanger Bag

1

b

1A13571

Messanger Bag

1

b

1A15641

Tote

2

b

1A15041

Tote

2

b

1A21173

Cell Phone Case

1

b

1A21373

Cell Phone Case

1

b

1A21772

Cell Phone Case

1

b

1A21972

Cell Phone Case

1

b

1A21872

Cell Phone Case

1

b

1A31172

Bifold Wallet

1

b

1A31372

Bifold Wallet

1

b

1A31773

Bifold Wallet

1

b

1A31973

Bifold Wallet

1

b

1A32311

Credit Card Wallet

1

b

1A32511

Credit Card Wallet

1

b

1A33371

Travel Wallet

1

b

1A33571

Travel Wallet

1


ReInvented c

1A11361

Briefcase

1

c

1A11961

Briefcase

1

c

1A12173

Holdall

1

c

1A12372

Holdall

2

c

1A12572

Holdall

1

c

1A12872

Holdall

2

c

1A12573

Holdall

6

c

1A12873

Holdall

6

c

1A13171

Messanger Bag

1

c

1A13371

Messanger Bag

1

c

1A13571

Messanger Bag

1

c

1A15641

Tote

2

c

1A15041

Tote

2

c

1A21272

Cell Phone Case

1

c

1A21672

Cell Phone Case

1

c

1A21673

Cell Phone Case

1

c

1A21873

Cell Phone Case

1

c

1A21072

Cell Phone Case

1

c

1A31273

Bifold Wallet

1

c

1A31673

Bifold Wallet

1

c

1A31872

Bifold Wallet

1

c

1A31073

Bifold Wallet

1

c

1A32311

Credit Card Wallet

1

c

1A32911

Credit Card Wallet

1

c

1A33271

Travel Wallet

1

c

1A33071

Travel Wallet

1


ReInvented d

1A11361

Briefcase

2

d

1A12172

Holdall

1

d

1A12173

Holdall

1

d

1A12372

Holdall

1

d

1A12373

Holdall

1

d

1A12572

Holdall

1

d

1A12573

Holdall

5

d

1A12872

Holdall

1

d

1A12873

Holdall

5

d

1A13171

Messanger Bag

1

d

1A13371

Messanger Bag

1

d

1A13571

Messanger Bag

1

d

1A15241

Tote

2

d

1A15841

Tote

2

d

1A23273

Laptop Case

1

d

1A23673

Laptop Case

1

d

1A23872

Laptop Case

1

d

1A23072

Laptop Case

1

d

1A24273

Tablet Case

1

d

1A24673

Tablet Case

1

d

1A24872

Tablet Case

1

d

1A24072

Tablet Case

1

d

1A22672

Eyewear Case

2

d

1A22673

Eyewear Case

2

d

1A22072

Eyewear Case

2

d

1A22073

Eyewear Case

1


ReInvented e

1A11361

Briefcase

5

e

1A11561

Briefcase

2

e

1A11961

Briefcase

1

e

1A12172

Holdall

1

e

1A12373

Holdall

1

e

1A12573

Holdall

1

e

1A12873

Holdall

1

e

1A14122

Sports Bag

1

e

1A14123

Sports Bag

1

e

1A14322

Sports Bag

1

e

1A14323

Sports Bag

1

e

1A14522

Sports Bag

1

e

1A14523

Sports Bag

1

e

1A14822

Sports Bag

1

e

1A14823

Sports Bag

1

e

1A11561

Tote

2

e

1A11961

Tote

3


ReInvented f

1A11361

Briefcase

5

f

1A11561

Briefcase

2

f

1A11961

Briefcase

1

f

1A12173

Holdall

1

f

1A12373

Holdall

1

f

1A12572

Holdall

1

f

1A12872

Holdall

1

f

1A14122

Sports Bag

1

f

1A14123

Sports Bag

1

f

1A14322

Sports Bag

1

f

1A14323

Sports Bag

1

f

1A14522

Sports Bag

1

f

1A14523

Sports Bag

1

f

1A14822

Sports Bag

1

f

1A14823

Sports Bag

1

f

1A11561

Tote

2

f

1A11961

Tote

3


ReInvented g

1A11361

Briefcase

12

g

1A11561

Briefcase

12

g

1A11961

Briefcase

26

g

1A12172

Holdall

3

g

1A12173

Holdall

10

g

1A12372

Holdall

7

g

1A12373

Holdall

16

g

1A12572

Holdall

4

g

1A12573

Holdall

11

g

1A12872

Holdall

4

g

1A12873

Holdall

4

g

1A13171

Messanger Bag

12

g

1A13371

Messanger Bag

5

g

1A13571

Messanger Bag

10

g

1A14122

Sports Bag

10

g

1A14123

Sports Bag

18

g

1A14322

Sports Bag

1

g

1A14323

Sports Bag

4

g

1A14522

Sports Bag

5

g

1A14523

Sports Bag

8

g

1A14822

Sports Bag

7

g

1A14823

Sports Bag

13

g

1A15241

Tote

11

g

1A15641

Tote

13

g

1A15841

Tote

10

g

1A15041

Tote

5

g

1A21173

Cell Phone Case

2

g

1A21272

Cell Phone Case

1


ReInvented g

1A21273

Cell Phone Case

2

g

1A21372

Cell Phone Case

1

g

1A21472

Cell Phone Case

1

g

1A21473

Cell Phone Case

1

g

1A21672

Cell Phone Case

2

g

1A21673

Cell Phone Case

2

g

1A21772

Cell Phone Case

1

g

1A21773

Cell Phone Case

1

g

1A21872

Cell Phone Case

1

g

1A21873

Cell Phone Case

1

g

1A21972

Cell Phone Case

1

g

1A21973

Cell Phone Case

1

g

1A21072

Cell Phone Case

1

g

1A22272

Eyewear Case

4

g

1A22273

Eyewear Case

3

g

1A22672

Eyewear Case

2

g

1A22673

Eyewear Case

2

g

1A22072

Eyewear Case

1

g

1A22073

Eyewear Case

1

g

1A23172

Laptop Case

1

g

1A23173

Laptop Case

1

g

1A23272

Laptop Case

2

g

1A23273

Laptop Case

2

g

1A23372

Laptop Case

1

g

1A23373

Laptop Case

1

g

1A23472

Laptop Case

1

g

1A23473

Laptop Case

1


ReInvented g

1A23572

Laptop Case

2

g

1A23573

Laptop Case

1

g

1A23672

Laptop Case

3

g

1A23673

Laptop Case

3

g

1A23772

Laptop Case

1

g

1A23773

Laptop Case

2

g

1A23872

Laptop Case

1

g

1A23873

Laptop Case

2

g

1A23072

Laptop Case

1

g

1A23073

Laptop Case

2

g

1A24172

Tablet Case

2

g

1A24173

Tablet Case

1

g

1A24272

Tablet Case

3

g

1A24273

Tablet Case

3

g

1A24372

Tablet Case

1

g

1A24373

Tablet Case

1

g

1A24472

Tablet Case

2

g

1A24572

Tablet Case

2

g

1A24573

Tablet Case

1

g

1A24673

Tablet Case

2

g

1A24772

Tablet Case

2

g

1A24872

Tablet Case

2

g

1A24873

Tablet Case

2

g

1A24072

Tablet Case

1

g

1A24073

Tablet Case

1

g

1A31172

Bifold Wallet

1

g

1A31173

Bifold Wallet

1

g

1A31272

Bifold Wallet

2


ReInvented g

1A31273

Bifold Wallet

2

g

1A31372

Bifold Wallet

1

g

1A31373

Bifold Wallet

1

g

1A31472

Bifold Wallet

1

g

1A31473

Bifold Wallet

1

g

1A31572

Bifold Wallet

1

g

1A31573

Bifold Wallet

1

g

1A31672

Bifold Wallet

2

g

1A31673

Bifold Wallet

2

g

1A31772

Bifold Wallet

2

g

1A31773

Bifold Wallet

2

g

1A31872

Bifold Wallet

2

g

1A31972

Bifold Wallet

2

g

1A31973

Bifold Wallet

2

g

1A31072

Bifold Wallet

1

g

1A31073

Bifold Wallet

2

g

1A32311

Credit Card Wallet

10

g

1A32511

Credit Card Wallet

8

g

1A32911

Credit Card Wallet

6

g

1A33171

Travel Wallet

2

g

1A33172

Travel Wallet

3

g

1A33174

Travel Wallet

3

g

1A33175

Travel Wallet

2

g

1A33176

Travel Wallet

3

g

1A33177

Travel Wallet

2

g

1A33178

Travel Wallet

2

g

1A33179

Travel Wallet

2

g

1A33180

Travel Wallet

1


ReInvented h

1A11361

Briefcase

12

h

1A11561

Briefcase

12

h

1A11961

Briefcase

26

h

1A12172

Holdall

3

h

1A12173

Holdall

10

h

1A12372

Holdall

7

h

1A12373

Holdall

16

h

1A12572

Holdall

4

h

1A12573

Holdall

11

h

1A12872

Holdall

4

h

1A12873

Holdall

4

h

1A13171

Messanger Bag

12

h

1A13371

Messanger Bag

5

h

1A13571

Messanger Bag

10

h

1A14122

Sports Bag

10

h

1A14123

Sports Bag

18

h

1A14322

Sports Bag

1

h

1A14323

Sports Bag

4

h

1A14522

Sports Bag

5

h

1A14523

Sports Bag

8

h

1A14822

Sports Bag

7

h

1A14823

Sports Bag

13

h

1A15241

Tote

11

h

1A15641

Tote

13

h

1A15841

Tote

10

h

1A15041

Tote

5

h

1A21173

Cell Phone Case

2

h

1A21272

Cell Phone Case

1


ReInvented h

1A21273

Cell Phone Case

2

h

1A21372

Cell Phone Case

1

h

1A21472

Cell Phone Case

1

h

1A21473

Cell Phone Case

1

h

1A21672

Cell Phone Case

2

h

1A21673

Cell Phone Case

2

h

1A21772

Cell Phone Case

1

h

1A21773

Cell Phone Case

1

h

1A21872

Cell Phone Case

1

h

1A21873

Cell Phone Case

1

h

1A21972

Cell Phone Case

1

h

1A21973

Cell Phone Case

1

h

1A21072

Cell Phone Case

1

h

1A22272

Eyewear Case

4

h

1A22273

Eyewear Case

3

h

1A22672

Eyewear Case

2

h

1A22673

Eyewear Case

2

h

1A22072

Eyewear Case

1

h

1A22073

Eyewear Case

1

h

1A23172

Laptop Case

1

h

1A23173

Laptop Case

1

h

1A23272

Laptop Case

2

h

1A23273

Laptop Case

2

h

1A23372

Laptop Case

1

h

1A23373

Laptop Case

1

h

1A23472

Laptop Case

1

h

1A23473

Laptop Case

1

h

1A23572

Laptop Case

2


ReInvented h

1A23573

Laptop Case

1

h

1A23672

Laptop Case

3

h

1A23673

Laptop Case

3

h

1A23772

Laptop Case

1

h

1A23773

Laptop Case

2

h

1A23872

Laptop Case

1

h

1A23873

Laptop Case

2

h

1A23072

Laptop Case

1

h

1A23073

Laptop Case

2

h

1A24172

Tablet Case

2

h

1A24173

Tablet Case

1

h

1A24272

Tablet Case

3

h

1A24273

Tablet Case

3

h

1A24372

Tablet Case

1

h

1A24373

Tablet Case

1

h

1A24472

Tablet Case

2

h

1A24572

Tablet Case

2

h

1A24573

Tablet Case

1

h

1A24673

Tablet Case

2

h

1A24772

Tablet Case

2

h

1A24872

Tablet Case

2

h

1A24873

Tablet Case

2

h

1A24072

Tablet Case

1

h

1A24073

Tablet Case

1

h

1A31172

Bifold Wallet

1

h

1A31173

Bifold Wallet

1

h

1A31272

Bifold Wallet

2


ReInvented h

1A31273

Bifold Wallet

2

h

1A31372

Bifold Wallet

1

h

1A31373

Bifold Wallet

1

h

1A31472

Bifold Wallet

1

h

1A31473

Bifold Wallet

1

h

1A31572

Bifold Wallet

1

h

1A31573

Bifold Wallet

1

h

1A31672

Bifold Wallet

2

h

1A31673

Bifold Wallet

2

h

1A31772

Bifold Wallet

2

h

1A31773

Bifold Wallet

2

h

1A31872

Bifold Wallet

2

h

1A31972

Bifold Wallet

2

h

1A31973

Bifold Wallet

2

h

1A31072

Bifold Wallet

1

h

1A31073

Bifold Wallet

2

h

1A32311

Credit Card Wallet

10

h

1A32511

Credit Card Wallet

8

h

1A32911

Credit Card Wallet

6

h

1A33171

Travel Wallet

2

h

1A33172

Travel Wallet

3

h

1A33174

Travel Wallet

3

h

1A33175

Travel Wallet

2

h

1A33176

Travel Wallet

3

h

1A33177

Travel Wallet

2

h

1A33178

Travel Wallet

2

h

1A33179

Travel Wallet

2

h

1A33180

Travel Wallet

1


ReInvented i

1A11361

Briefcase

12

i

1A11561

Briefcase

12

i

1A11961

Briefcase

26

i

1A12172

Holdall

3

i

1A12173

Holdall

10

i

1A12372

Holdall

7

i

1A12373

Holdall

16

i

1A12572

Holdall

4

i

1A12573

Holdall

11

i

1A12872

Holdall

4

i

1A12873

Holdall

4

i

1A13171

Messanger Bag

12

i

1A13371

Messanger Bag

5

i

1A13571

Messanger Bag

10

i

1A14122

Sports Bag

10

i

1A14123

Sports Bag

18

i

1A14322

Sports Bag

1

i

1A14323

Sports Bag

4

i

1A14522

Sports Bag

5

i

1A14523

Sports Bag

8

i

1A14822

Sports Bag

7

i

1A14823

Sports Bag

13

i

1A15241

Tote

11

i

1A15641

Tote

13

i

1A15841

Tote

10

i

1A15041

Tote

5

i

1A21173

Cell Phone Case

2

i

1A21272

Cell Phone Case

1


ReInvented i

1A21273

Cell Phone Case

2

i

1A21372

Cell Phone Case

1

i

1A21472

Cell Phone Case

1

i

1A21473

Cell Phone Case

1

i

1A21672

Cell Phone Case

2

i

1A21673

Cell Phone Case

2

i

1A21772

Cell Phone Case

1

i

1A21773

Cell Phone Case

1

i

1A21872

Cell Phone Case

1

i

1A21873

Cell Phone Case

1

i

1A21972

Cell Phone Case

1

i

1A21973

Cell Phone Case

1

i

1A21072

Cell Phone Case

1

i

1A22272

Eyewear Case

4

i

1A22273

Eyewear Case

3

i

1A22672

Eyewear Case

2

i

1A22673

Eyewear Case

2

i

1A22072

Eyewear Case

1

i

1A22073

Eyewear Case

1

i

1A23172

Laptop Case

1

i

1A23173

Laptop Case

1

i

1A23272

Laptop Case

2

i

1A23273

Laptop Case

2

i

1A23372

Laptop Case

1

i

1A23373

Laptop Case

1

i

1A23472

Laptop Case

1

i

1A23473

Laptop Case

1


ReInvented i

1A23572

Laptop Case

2

i

1A23573

Laptop Case

1

i

1A23672

Laptop Case

3

i

1A23673

Laptop Case

3

i

1A23772

Laptop Case

1

i

1A23773

Laptop Case

2

i

1A23872

Laptop Case

1

i

1A23873

Laptop Case

2

i

1A23072

Laptop Case

1

i

1A23073

Laptop Case

2

i

1A24172

Tablet Case

2

i

1A24173

Tablet Case

1

i

1A24272

Tablet Case

3

i

1A24273

Tablet Case

3

i

1A24372

Tablet Case

1

i

1A24373

Tablet Case

1

i

1A24472

Tablet Case

2

i

1A24572

Tablet Case

2

i

1A24573

Tablet Case

1

i

1A24673

Tablet Case

2

i

1A24772

Tablet Case

2

i

1A24872

Tablet Case

2

i

1A24873

Tablet Case

2

i

1A24072

Tablet Case

1

i

1A24073

Tablet Case

1

i

1A31172

Bifold Wallet

1

i

1A31173

Bifold Wallet

1

i

1A31272

Bifold Wallet

2


ReInvented i

1A31273

Bifold Wallet

2

i

1A31372

Bifold Wallet

1

i

1A31373

Bifold Wallet

1

i

1A31472

Bifold Wallet

1

i

1A31473

Bifold Wallet

1

i

1A31572

Bifold Wallet

1

i

1A31573

Bifold Wallet

1

i

1A31672

Bifold Wallet

2

i

1A31673

Bifold Wallet

2

i

1A31772

Bifold Wallet

2

i

1A31773

Bifold Wallet

2

i

1A31872

Bifold Wallet

2

i

1A31972

Bifold Wallet

2

i

1A31973

Bifold Wallet

2

i

1A31072

Bifold Wallet

1

i

1A31073

Bifold Wallet

2

i

1A32311

Credit Card Wallet

10

i

1A32511

Credit Card Wallet

8

i

1A32911

Credit Card Wallet

6

i

1A33171

Travel Wallet

2

i

1A33172

Travel Wallet

3

i

1A33174

Travel Wallet

3

i

1A33175

Travel Wallet

2

i

1A33176

Travel Wallet

3

i

1A33177

Travel Wallet

2

i

1A33178

Travel Wallet

2

i

1A33179

Travel Wallet

2

i

1A33180

Travel Wallet

1


ReInvented j

1A11361

Briefcase

12

j

1A11561

Briefcase

12

j

1A11961

Briefcase

26

j

1A12172

Holdall

3

j

1A12173

Holdall

10

j

1A12372

Holdall

7

j

1A12373

Holdall

16

j

1A12572

Holdall

4

j

1A12573

Holdall

11

j

1A12872

Holdall

4

j

1A12873

Holdall

4

j

1A13171

Messanger Bag

12

j

1A13371

Messanger Bag

5

j

1A13571

Messanger Bag

10

j

1A14122

Sports Bag

10

j

1A14123

Sports Bag

18

j

1A14322

Sports Bag

1

j

1A14323

Sports Bag

4

j

1A14522

Sports Bag

5

j

1A14523

Sports Bag

8

j

1A14822

Sports Bag

7

j

1A14823

Sports Bag

13

j

1A15241

Tote

11

j

1A15641

Tote

13

j

1A15841

Tote

10

j

1A15041

Tote

5

j

1A21173

Cell Phone Case

2

j

1A21272

Cell Phone Case

1


ReInvented j

1A21273

Cell Phone Case

2

j

1A21372

Cell Phone Case

1

j

1A21472

Cell Phone Case

1

j

1A21473

Cell Phone Case

1

j

1A21672

Cell Phone Case

2

j

1A21673

Cell Phone Case

2

j

1A21772

Cell Phone Case

1

j

1A21773

Cell Phone Case

1

j

1A21872

Cell Phone Case

1

j

1A21873

Cell Phone Case

1

j

1A21972

Cell Phone Case

1

j

1A21973

Cell Phone Case

1

j

1A21072

Cell Phone Case

1

j

1A22272

Eyewear Case

4

j

1A22273

Eyewear Case

3

j

1A22672

Eyewear Case

2

j

1A22673

Eyewear Case

2

j

1A22072

Eyewear Case

1

j

1A22073

Eyewear Case

1

j

1A23172

Laptop Case

1

j

1A23173

Laptop Case

1

j

1A23272

Laptop Case

2

j

1A23273

Laptop Case

2

j

1A23372

Laptop Case

1

j

1A23373

Laptop Case

1

j

1A23472

Laptop Case

1

j

1A23473

Laptop Case

1


ReInvented j

1A23572

Laptop Case

2

j

1A23573

Laptop Case

1

j

1A23672

Laptop Case

3

j

1A23673

Laptop Case

3

j

1A23772

Laptop Case

1

j

1A23773

Laptop Case

2

j

1A23872

Laptop Case

1

j

1A23873

Laptop Case

2

j

1A23072

Laptop Case

1

j

1A23073

Laptop Case

2

j

1A24172

Tablet Case

2

j

1A24173

Tablet Case

1

j

1A24272

Tablet Case

3

j

1A24273

Tablet Case

3

j

1A24372

Tablet Case

1

j

1A24373

Tablet Case

1

j

1A24472

Tablet Case

2

j

1A24572

Tablet Case

2

j

1A24573

Tablet Case

1

j

1A24673

Tablet Case

2

j

1A24772

Tablet Case

2

j

1A24872

Tablet Case

2

j

1A24873

Tablet Case

2

j

1A24072

Tablet Case

1

j

1A24073

Tablet Case

1

j

1A31172

Bifold Wallet

1

j

1A31173

Bifold Wallet

1


ReInvented j

1A31272

Bifold Wallet

2

j

1A31273

Bifold Wallet

2

j

1A31372

Bifold Wallet

1

j

1A31373

Bifold Wallet

1

j

1A31472

Bifold Wallet

1

j

1A31473

Bifold Wallet

1

j

1A31572

Bifold Wallet

1

j

1A31573

Bifold Wallet

1

j

1A31672

Bifold Wallet

2

j

1A31673

Bifold Wallet

2

j

1A31772

Bifold Wallet

2

j

1A31773

Bifold Wallet

2

j

1A31872

Bifold Wallet

2

j

1A31972

Bifold Wallet

2

j

1A31973

Bifold Wallet

2

j

1A31072

Bifold Wallet

1

j

1A31073

Bifold Wallet

2

j

1A32311

Credit Card Wallet

10

j

1A32511

Credit Card Wallet

8

j

1A32911

Credit Card Wallet

6

j

1A33171

Travel Wallet

2

j

1A33172

Travel Wallet

3

j

1A33174

Travel Wallet

3

j

1A33175

Travel Wallet

2

j

1A33176

Travel Wallet

3

j

1A33177

Travel Wallet

2

j

1A33178

Travel Wallet

2

j

1A33179

Travel Wallet

2

j

1A33180

Travel Wallet

1


ReInvented k

1A12172

Holdall

2

k

1A12173

Holdall

2

k

1A12372

Holdall

2

k

1A12572

Holdall

2

k

1A12573

Holdall

2

k

1A12872

Holdall

2

k

1A12873

Holdall

2

k

1A23472

Laptop Case

1

k

1A23772

Laptop Case

1

k

1A23873

Laptop Case

1

k

1A24472

Tablet Case

1

k

1A24773

Tablet Case

1

k

1A24872

Tablet Case

1

l

1A11361

Briefcase

2

l

1A11961

Briefcase

2

l

1A12172

Holdall

1

l

1A12173

Holdall

1

l

1A12872

Holdall

1

l

1A12873

Holdall

1

l

1A13171

Messanger Bag

2

l

1A13371

Messanger Bag

1

l

1A13571

Messanger Bag

1

l

1A15241

Tote

2

l

1A15641

Tote

2

l

1A15841

Tote

2

l

1A15041

Tote

2


ReInvented m

1A11361

Briefcase

5

m

1A11561

Briefcase

4

m

1A11961

Briefcase

5

m

1A23472

Laptop Case

1

m

1A23773

Laptop Case

1

m

1A23872

Laptop Case

1

m

1A24473

Tablet Case

1

m

1A24772

Tablet Case

1

m

1A24873

Tablet Case

1

n

1A13171

Messanger Bag

5

n

1A13371

Messanger Bag

4

n

1A13571

Messanger Bag

5

n

1A23673

Laptop Case

1

n

1A23073

Laptop Case

1

n

1A23273

Laptop Case

1

n

1A24672

Tablet Case

1

n

1A24072

Tablet Case

1

n

1A24272

Tablet Case

1

o

1A11361

Briefcase

2

o

1A11961

Briefcase

2

o

1A12372

Holdall

1

o

1A12373

Holdall

1

o

1A12572

Holdall

1

o

1A12573

Holdall

1

o

1A13171

Messanger Bag

2

o

1A13371

Messanger Bag

1

o

1A13571

Messanger Bag

1

o

1A15241

Tote

2

o

1A15641

Tote

2

o

1A15841

Tote

2

o

1A15041

Tote

2


ReInvented p

1A15241

Tote

3

p

1A15641

Tote

4

p

1A15841

Tote

4

p

1A15041

Tote

3

p

1A23672

Laptop Case

1

p

1A23072

Laptop Case

1

p

1A23272

Laptop Case

1

p

1A24673

Tablet Case

1

p

1A24073

Tablet Case

1

p

1A24273

Tablet Case

1

q

1A41114

Buckle Belt

6

q

1A41115

Buckle Belt

6

q

1A41116

Buckle Belt

6

q

1A41117

Buckle Belt

6

q

1A41214

Buckle Belt

6

q

1A41215

Buckle Belt

6

q

1A41216

Buckle Belt

6

q

1A41217

Buckle Belt

6

q

1A41314

Buckle Belt

6

q

1A41315

Buckle Belt

6

q

1A41316

Buckle Belt

6

q

1A41317

Buckle Belt

6

q

1A41414

Buckle Belt

6

q

1A41415

Buckle Belt

6

q

1A41416

Buckle Belt

6

q

1A41417

Buckle Belt

6


ReInvented q

1A41514

Buckle Belt

6

q

1A41515

Buckle Belt

6

q

1A41516

Buckle Belt

6

q

1A41517

Buckle Belt

6

q

1A41614

Buckle Belt

6

q

1A41615

Buckle Belt

6

q

1A41616

Buckle Belt

6

q

1A41617

Buckle Belt

6

q

1A41714

Buckle Belt

6

q

1A41715

Buckle Belt

6

q

1A41716

Buckle Belt

6

q

1A41717

Buckle Belt

6

q

1A41814

Buckle Belt

6

q

1A41815

Buckle Belt

6

q

1A41816

Buckle Belt

6

q

1A41817

Buckle Belt

6

q

1A41914

Buckle Belt

6

q

1A41915

Buckle Belt

6

q

1A41916

Buckle Belt

6

q

1A41917

Buckle Belt

6

q

1A41014

Buckle Belt

6

q

1A41015

Buckle Belt

6

q

1A41016

Buckle Belt

6

q

1A41017

Buckle Belt

6


ReInvented r

1A41114

Buckle Belt

6

r

1A41115

Buckle Belt

6

r

1A41116

Buckle Belt

6

r

1A41117

Buckle Belt

6

r

1A41214

Buckle Belt

6

r

1A41215

Buckle Belt

6

r

1A41216

Buckle Belt

6

r

1A41217

Buckle Belt

6

r

1A41314

Buckle Belt

6

r

1A41315

Buckle Belt

6

r

1A41316

Buckle Belt

6

r

1A41317

Buckle Belt

6

r

1A41414

Buckle Belt

6

r

1A41415

Buckle Belt

6

r

1A41416

Buckle Belt

6

r

1A41417

Buckle Belt

6

r

1A41514

Buckle Belt

6

r

1A41515

Buckle Belt

6

r

1A41516

Buckle Belt

6

r

1A41517

Buckle Belt

6

r

1A41614

Buckle Belt

6

r

1A41615

Buckle Belt

6

r

1A41616

Buckle Belt

6

r

1A41617

Buckle Belt

6

r

1A41714

Buckle Belt

6


ReInvented r

1A41715

Buckle Belt

6

r

1A41716

Buckle Belt

6

r

1A41717

Buckle Belt

6

r

1A41814

Buckle Belt

6

r

1A41815

Buckle Belt

6

r

1A41816

Buckle Belt

6

r

1A41817

Buckle Belt

6

r

1A41914

Buckle Belt

6

r

1A41915

Buckle Belt

6

r

1A41916

Buckle Belt

6

r

1A41917

Buckle Belt

6

r

1A41014

Buckle Belt

6

r

1A41015

Buckle Belt

6

r

1A41016

Buckle Belt

6

r

1A41017

Buckle Belt

6

s

1A11361

Briefcase

1

s

1A12373

Holdall

1

s

1A12573

Holdall

1

s

1A12872

Holdall

1

s

1A15241

Tote

1

s

1A15641

Tote

1

s

1A15841

Tote

1

s

1A15041

Tote

1


ReInvented t

1A11361

Briefcase

1

t

1A11561

Holdall

1

t

1A12572

Holdall

1

t

1A12873

Holdall

1

t

1A15241

Tote

1

t

1A15641

Tote

1

t

1A15841

Tote

1

t

1A15041

Tote

1

u

1A12872

Holdall

1

u

1A15041

Tote

1

v

1A12872

Holdall

1

v

1A12873

Holdall

1

w

1A12573

Holdall

1

w

1A15841

Tote

1

x

1A11361

Briefcase

1

x

1A12372

Holdall

1

y

1A11361

Briefcase

1

y

1A15641

Tote

1

z

1A15241

Tote

1

z

1A15641

Tote

1

aa

1A11361

Briefcase

3

aa

1A12573

Holdall

3

aa

1A15841

Tote

3

ab

1A13171

Messanger Bag

3

ab

1A13371

Messanger Bag

3

ab

1A13571

Messanger Bag

3


ReInvented ac

1A13171

Messanger Bag

3

ac

1A13371

Messanger Bag

3

ac

1A13571

Messanger Bag

3

ad

1A11361

Briefcase

3

ad

1A12873

Holdall

3

ad

1A15041

Tote

3

ae

1A11361

Briefcase

5

ae

1A11561

Briefcase

5

ae

1A11961

Briefcase

5

ae

1A21173

Cell Phone Case

1

ae

1A21272

Cell Phone Case

1

ae

1A21373

Cell Phone Case

1

ae

1A21473

Cell Phone Case

1

ae

1A21572

Cell Phone Case

1

ae

1A21673

Cell Phone Case

1

ae

1A21773

Cell Phone Case

1

ae

1A21872

Cell Phone Case

1

ae

1A21972

Cell Phone Case

1

ae

1A21073

Cell Phone Case

1

ae

1A31373

Bifold Wallet

2

ae

1A31172

Bifold Wallet

1

ae

1A31572

Bifold Wallet

2

ae

1A31972

Bifold Wallet

2


ReInvented af

1A11961

Briefcase

1

af

1A12173

Holdall

1

af

1A12872

Holdall

1

af

1A12873

Holdall

1

af

1A13171

Messanger Bag

2

af

1A13371

Messanger Bag

2

af

1A13571

Messanger Bag

2

af

1A15241

Tote

2

af

1A15641

Tote

2

af

1A15841

Tote

2

af

1A15041

Tote

2

af

1A23173

Laptop Case

1

af

1A23373

Laptop Case

1

af

1A23573

Laptop Case

1

af

1A24572

Tablet Case

1

af

1A24872

Tablet Case

1

af

1A24372

Tablet Case

1

af

1A31173

Bifold Wallet

1

af

1A31373

Bifold Wallet

1

af

1A31573

Bifold Wallet

1

af

1A21173

Cell Phone Case

1

af

1A21373

Cell Phone Case

1

af

1A21573

Cell Phone Case

1

af

1A22172

Eyewear Case

1

af

1A22672

Eyewear Case

1


ReInvented ag

1A13171

Messanger Bag

6

ag

1A13371

Messanger Bag

6

ag

1A13571

Messanger Bag

6

ag

1A21173

Cell Phone Case

1

ag

1A21273

Cell Phone Case

1

ag

1A21372

Cell Phone Case

1

ag

1A21472

Cell Phone Case

1

ag

1A21573

Cell Phone Case

1

ag

1A21672

Cell Phone Case

1

ag

1A21773

Cell Phone Case

1

ag

1A21872

Cell Phone Case

1

ag

1A21973

Cell Phone Case

1

ag

1A21072

Cell Phone Case

1

ag

1A22172

Eyewear Case

1

ag

1A22272

Eyewear Case

1

ag

1A22673

Eyewear Case

1

ag

1A22073

Eyewear Case

1


ReInvented ah

1A11561

Briefcase

1

ah

1A12373

Holdall

1

ah

1A12572

Holdall

1

ah ah

1A12573 1A13171

Holdall Messanger Bag

1 2

ah

1A13371

Messanger Bag

2

ah

1A13571

Messanger Bag

2

ah

1A15241

Tote

2

ah

1A15641

Tote

2

ah

1A15841

Tote

2

ah

1A15041

Tote

2

ah

1A23472

Laptop Case

1

ah

1A23773

Laptop Case

1

ah

1A23573

Laptop Case

1

ah

1A24473

Tablet Case

1

ah

1A24772

Tablet Case

1

ah

1A24572

Tablet Case

1

ah

1A31472

Bifold Wallet

1

ah

1A31772

Bifold Wallet

1

ah

1A31572

Bifold Wallet

1

ah

1A21472

Cell Phone Case

1

ah

1A21772

Cell Phone Case

1

ah

1A21572

Cell Phone Case

1

ah

1A22072

Eyewear Case

1

ah

1A22672

Eyewear Case

1


ReInvented ai

1A15241

Tote

4

ai

1A15641

Tote

4

ai

1A15841

Tote

4

ai

1A15041

Tote

4

ai

1A21173

Cell Phone Case

1

ai

1A21273

Cell Phone Case

1

ai

1A21372

Cell Phone Case

1

ai

1A21472

Cell Phone Case

1

ai

1A21573

Cell Phone Case

1

ai

1A21672

Cell Phone Case

1

ai

1A21773

Cell Phone Case

1

ai

1A21872

Cell Phone Case

1

ai

1A21973

Cell Phone Case

1

ai

1A21072

Cell Phone Case

1

ai

1A31573

Bifold Wallet

1

ai

1A31173

Bifold Wallet

1

ai

1A32311

Credit Card Wallet

1

ai

1A32511

Credit Card Wallet

1

ai

1A33171

Travel Wallet

1

ai

1A33173

Travel Wallet

1


ReInvented aj

1A12172

Holdall

1

aj

1A12173

Holdall

1

aj

1A12372

Holdall

1

aj

1A12373

Holdall

1

aj

1A12572

Holdall

1

aj

1A12573

Holdall

1

aj

1A12872

Holdall

1

aj

1A12873

Holdall

1

aj

1A21173

Cell Phone Case

2

aj

1A21272

Cell Phone Case

2

aj

1A21373

Cell Phone Case

2

aj

1A21473

Cell Phone Case

2

aj

1A21572

Cell Phone Case

1

aj

1A21573

Cell Phone Case

1

aj

1A21672

Cell Phone Case

1

aj

1A21673

Cell Phone Case

1

aj

1A21772

Cell Phone Case

1

aj

1A21773

Cell Phone Case

1

aj

1A21873

Cell Phone Case

2

aj

1A21972

Cell Phone Case

1

aj

1A21973

Cell Phone Case

1

aj

1A21072

Cell Phone Case

1

aj

1A21073

Cell Phone Case

1

aj

1A22172

Eyewear Case

1

aj

1A22273

Eyewear Case

1

aj

1A22673

Eyewear Case

1

aj

1A22072

Eyewear Case

1


ReInvented ak

1A11361

Briefcase

2

ak

1A11561

Briefcase

2

ak

1A11961

Briefcase

2

ak

1A12172

Holdall

3

ak

1A12173

Holdall

3

ak

1A12872

Holdall

3

ak

1A12873

Holdall

3

ak

1A14122

Sports Bag

1

ak

1A14123

Sports Bag

1

ak

1A14322

Sports Bag

1

ak

1A14323

Sports Bag

1

ak

1A14522

Sports Bag

1

ak

1A14523

Sports Bag

1

ak

1A14822

Sports Bag

1

ak

1A14823

Sports Bag

1

ak

1A15241

Tote

2

ak

1A15641

Tote

2

ak

1A15841

Tote

2

ak

1A15041

Tote

2


ReInvented al

1A11361

Briefcase

2

al

1A11561

Briefcase

2

al

1A11961

Briefcase

2

al

1A12572

Holdall

3

al

1A12573

Holdall

3

al

1A13171

Messanger Bag

2

al

1A13371

Messanger Bag

2

al

1A13571

Messanger Bag

2

al

1A14122

Sports Bag

1

al

1A14123

Sports Bag

1

al

1A14322

Sports Bag

1

al

1A14323

Sports Bag

1

al

1A14522

Sports Bag

1

al

1A14523

Sports Bag

1

al

1A14822

Sports Bag

1

al

1A14823

Sports Bag

1

al

1A15241

Tote

2

al

1A15641

Tote

2

al

1A15841

Tote

2

al

1A15041

Tote

2


ReInvented am

1A11361

Briefcase

5

am

1A11561

Briefcase

2

am

1A11961

Briefcase

3

am

1A12172

Holdall

1

am

1A12173

Holdall

1

am

1A12372

Holdall

2

am

1A12373

Holdall

10

am

1A12572

Holdall

2

am

1A12573

Holdall

5

am

1A12873

Holdall

4

am

1A15241

Tote

4

am

1A15641

Tote

6

am

1A15841

Tote

6

am

1A15041

Tote

4

am

1A21172

Cell Phone Case

2

am

1A21173

Cell Phone Case

1

am

1A21272

Cell Phone Case

1

am

1A21273

Cell Phone Case

1

am

1A21372

Cell Phone Case

1

am

1A21373

Cell Phone Case

2

am

1A21472

Cell Phone Case

1

am

1A21473

Cell Phone Case

1

am

1A21572

Cell Phone Case

3

am

1A21573

Cell Phone Case

2

am

1A21672

Cell Phone Case

2


ReInvented am

1A21673

Cell Phone Case

1

am

1A21772

Cell Phone Case

1

am

1A21773

Cell Phone Case

1

am

1A21872

Cell Phone Case

2

am

1A21873

Cell Phone Case

2

am

1A21972

Cell Phone Case

1

am

1A21973

Cell Phone Case

1

am

1A21072

Cell Phone Case

1

am

1A21073

Cell Phone Case

2

am

1A22172

Eyewear Case

1

am

1A22173

Eyewear Case

1

am

1A22272

Eyewear Case

1

am

1A22672

Eyewear Case

2

am

1A22072

Eyewear Case

1

am

1A22073

Eyewear Case

1

am

1A23172

Laptop Case

2

am

1A23173

Laptop Case

1

am

1A23372

Laptop Case

1

am

1A23473

Laptop Case

1

am

1A24672

Tablet Case

1

am

1A24773

Tablet Case

1

am

1A24872

Tablet Case

1

am

1A24072

Tablet Case

1


ReInvented an

1A11361

Briefcase

5

an

1A11561

Briefcase

2

an

1A11961

Briefcase

2

an

1A12172

Holdall

1

an

1A12173

Holdall

1

an

1A12372

Holdall

2

an

1A12373

Holdall

10

an

1A12572

Holdall

3

an

1A12573

Holdall

5

an

1A12873

Holdall

4

an

1A15241

Tote

4

an

1A15641

Tote

6

an

1A15841

Tote

6

an

1A15041

Tote

4

an

1A21172

Cell Phone Case

2

an

1A21173

Cell Phone Case

1

an

1A21272

Cell Phone Case

1

an

1A21273

Cell Phone Case

1

an

1A21372

Cell Phone Case

1

an

1A21373

Cell Phone Case

2

an

1A21472

Cell Phone Case

1

an

1A21473

Cell Phone Case

1

an

1A21572

Cell Phone Case

3

an

1A21573

Cell Phone Case

2

an

1A21672

Cell Phone Case

2


ReInvented an

1A21673

Cell Phone Case

1

an

1A21772

Cell Phone Case

1

an

1A21773

Cell Phone Case

1

an

1A21872

Cell Phone Case

2

an

1A21873

Cell Phone Case

2

an

1A21972

Cell Phone Case

1

an

1A21973

Cell Phone Case

1

an

1A21072

Cell Phone Case

1

an

1A21073

Cell Phone Case

2

an

1A22172

Eyewear Case

1

an

1A22173

Eyewear Case

1

an

1A22273

Eyewear Case

1

an

1A22672

Eyewear Case

2

an

1A22072

Eyewear Case

1

an

1A22073

Eyewear Case

1

an

1A23172

Laptop Case

1

an

1A23173

Laptop Case

1

an

1A23272

Laptop Case

1

an

1A23273

Laptop Case

1

an

1A23473

Laptop Case

1

an

1A24672

Tablet Case

1

an

1A24773

Tablet Case

1

an

1A24873

Tablet Case

1

an

1A24072

Tablet Case

1


ReInvented ao

1A31672

Bifold Wallet

2

ao

1A31673

Bifold Wallet

2

ao

1A33172

Travel Wallet

2

ao

1A33180

Travel Wallet

2

ao

1A32311

Credit Card Wallet

2

ao

1A32911

Credit Card Wallet

2

ao

1A21272

Cell Phone Case

1

ao

1A21672

Cell Phone Case

1

ao

1A21073

Cell Phone Case

1

ap

1A31472

Bifold Wallet

2

ap

1A31473

Bifold Wallet

2

ap

1A33177

Travel Wallet

2

ap

1A33178

Travel Wallet

2

ap

1A32311

Credit Card Wallet

2

ap

1A32511

Credit Card Wallet

2

ap

1A21473

Cell Phone Case

1

ap

1A21573

Cell Phone Case

1

ap

1A21772

Cell Phone Case

1

GRAND TOTAL

2964


ReInvented FIXTURE WORKSHEET

Multifunctional cubical objects without ornate design elements. Made from black walnut that is painted with special purpose paint in dark brown to underline the wood’s structure and enhances its durability. Each fixture holds 2 items. Fixture Letter: u, v, w, x, y, z

Interestingly swung tables made out of chestnut oak. The tables are painted with special purpose paint in dark brown or white to underline the wood’s structure and to enhance its durability. This fixture allows for the presentation of different object that are equally visible while it also allows the establishment of configurable relationships between the objects. Each fixture can hold up to 20 items. Fixture Letter: k, l, m, n, o, p


ReInvented

This table is made from cleft chestnut and varnished with a dark brown lacquer. It can hold up to 9 items. Fixture Letter: aa, ab, ac, ad

This series of triplet low tables is made out of solid oak painted in white with a satin glass top. The tables exist as selfstanding pieces or as a set of intersecting tables in different levels which provides a certain dynamic to the product presentation. Each fixture holds 34 items. Fixture Letter: ak, al

This glass display holds 15 smaller items. Its legs are made from chestnut oak. Fixture Letter: ao, ap


ReInvented This key item table is made from chestnut oak. The fixture can carry one item on each of the 8 tree trunks. The glass desk top seems adds sophistication to the fixture. Fixture Letter: s, t

This slab low table is made out of red mulberry and stainless steel stands form its base. Each fixture can hold 32 items. Fixture Letter: ae, af, ag, ah, ai, aj

This wall unit provides lots of space for product display and storage. The composition of the shelve unit can be modified. Additionally, it can be expanded and minimized as sections can be taken down or installed. The wooden combs serve as storage space and the fixture can therewith hold up to 400 items. The shelves are made out of bamboo and the comb compartments are made out of chestnut oak. Fixture Letter: g, h, i, j


ReInvented

The set of hollow units sliced at an angle provides for modular flexibility as this fixture can serve different purposes – in this case it is used for storage and display. The fixture adds interest to the product presentation. It is veneered with natural wood and comes in different hues of brown. The capacity of each fixture is 25. Fixture Letter: e, f

This hanging fixture creates a dynamic space as it undulates from flatness to depth. Like a shell, it undulates from flatness to depth, creating a dynamic space. The different compartments are arranged in a gently increasing and decreasing way. Products can be placed inside or on top of the compartments. The fixture is made out of red mulberry and varnished with a dark brown lacquer. Each fixture can hold 100 items. Fixture Letter: am, an


ReInvented

This wall mounted shelf is functional and elegant at the same time. It is made from black walnut and holds 40 items. Fixture Letter: a, b, c, d

This fixture allows for the organized display of belts with a capacity of 240 each. It is affixed to the wall with a board made out of red mulberry. Fixture Letter: q, r


ReInvented

These strong and durable panels with solid surface are produced from the waste of sugar production, including recycled core and a natural resin, serve as aesthetic wall decoration.

Cash Wrap Counter

ReInvented

Couch


ReInvented MAINTENANCE FLOOR PLAN


ReInvented MAINTENANCE FLOOR PLAN


ReInvented MARKETING BUDGET

TOTAL RETAIL SALES:

$1,473,666

% MARKETING BUDGET:

9.0%

$ MARKETING BUDGET:

$132,630


ReInvented MARKETING PLAN

1

OBJECTIVE:

Increase brand awareness and generate national exposure by 25% by March 2014

STRATEGY:

Create a TV commercial

TACTICS:

1. Manager allocates budget 2. Marketing Manager develops a strong message and theme for the TV commercial 3. Manager researches and contracts to a suitable production company 4. Development Manager picks products to be "aired" 5. Marketing Manager books actors for the TV commercial 6. Marketing Manager digitally adds the commercial to website for additional viewing

EVALUATION METHOD:

Marketing Manager evaluates increased brand awareness in terms of sales by the of March 2014


ReInvented MARKETING PLAN

2

OBJECTIVE:

Increase sales by 15% by June 2014

STRATEGY:

Host an in-store, after-hour shopping & networking event with renown panelist and special offers

TACTICS:

1. Finance Manager allocates budget 2. Marketing Manager determines customer incentives 3. Marketing Manager selects the discussion topic for the event (related to entrepreneurship) and hire panelist 4. Marketing Manager decides on date and time for event with panelist 5. Marketing Manager hires caterer and some service personnel 6. Marketing Manager contracts to a graphic designer to creat flyers and other POS promotional material 7. Marketing Manager sends out flyers to sponsor and panelist and places flyers and POS material in store 8. Marketing Manager creates press release, social media, e-mail blast and RSVP to invite people to enjoy a night of free food, networking and after-hour shopping 9. Marketing Manager invites local media and photographers to cover the event 10. Operations Manager informs associates and schedules them accordingly for the event 11. Operations Manager takes charge of seating arragnements, stage and sound set-up for panelist 12. Operations Manager briefs associates right before the event to clarify tasks and course of events

EVALUATION METHOD:

Marketing Manager evaluates sales records by the end of June 2014


ReInvented MARKETING PLAN

3

OBJECTIVE:

Increase sales by 20% by October 2014

STRATEGY:

Host a fashion show in collaboration with renown fashion brand

TACTICS:

1. Finance Manager allocates budget 2. Marketing Manager chooses fashion brand to collaborate with 3. Marketing Manager determines date, venue and theme of the fashion show 4. Marketing Manager makes the reservation at the chosen venue 5. Product Development Manager picks products for fashion show 6. Marketing Manager develops run of the show and selects music 7. Marketing Manager books the models 8. Marketing Manager contacts sponsors for beauty products for goodie-bags 9. Marketing Manager schedules model fittings and rehearsal 10. Marketing Manager hires a moderator for the fashion show 11. Marketing Manager hires hair and make-up artists 12. Marketing Manager creates invitation list 13. Marketing Manager contracts to a graphic designer to create the invitations 14. Marketing Manager sends out invitations 15. Marketing Manager invites photographers and local media to cover the event 16. Operations Manager informs associates and schedules them accordingly for the event 17. Operations Manager takes charge of seating arragnements, runway, sound and lightset-up 18. Operations Manager briefs associates right before the event to clarify tasks and course of events

EVALUATION METHOD:

Marketing Manager evaluates the fashion show in terms of generated sales by the end of October 2014


ReInvented MARKETING PLAN

4

OBJECTIVE:

Boost positive public image and increase media attention by 10% by December 2015

STRATEGY:

Silent auction of which all proceeds go to Green Providers, a not-for-profit directory of green, organic fair-trade goods & services

TACTICS:

1. Finance Manager allocates budget 2. Marketing Manager selects venue, date and time 3. Marketing Manager makes reservation at the chosen venue 4. Product Development Manager picks products for silent auction 5. Marketing Manager hires caterer and service personnel 6. Marketing Manager hires bands and other entertainment for the night 7. Marketing Manager hires a moderator for the silent auction 8. Marketing Manager creates invitation list 9. Marketing Manager contracts to a graphic designer to create invitations and ad for newspaper 10. Marketing Manager turns in add for newspaper 11. Marketing Manager sends invitations to customers and special guests from Green Providers 12. Marketing Manager invites local media to cover the event 13. Operations Manager informs associates 14. Collaborate with venue operator to arrange seating 15. Manager briefs service personnel at the evening of the event to clarify tasks, purpose and course of event

EVALUATION METHOD:

Marketing Manager evaluates success of event in terms of money raised and extent of media coverage by the end of December 2015


ReInvented MARKETING CALENDAR

STRATEGY 1 TV COMMERCIAL

TACTICS

COMPLETIO N DATE

Allocate budget

Finance Manager

January 5

Develop strong message and theme for commercial

Marketing Manager

January 12

Hires suitable production company

Marketing Manager

$65,000 January 18

Pick products to be "aired" Book actor for commercial Digitally add commercial to website for additional viewing

AFTER-HOUR SHOPPING 2& Allocate budget NETWORKING EVENT

PERSON RESPONSIBLE $ BUDGET

Product Development Manager Marketing Manager Marketing Manager

January 19 $5,000

January 22 March 30

Finance Manager

June 2

Determine customer incentives

Marketing Manager

June 3

Select discussion topic and hire panelist

Marketing Manager

Select date and time

Marketing Manager

Hire caterer and some service personnel Contract to a graphic designer for flyers and POS promotional material

Marketing Manager

$1,200

June 5

Marketing Manager

$500

June 7

Distribute flyers and place flyers and POS material in store

Marketing Manager

June 10

Create press release, social media, e-mail blast and RSVP

Marketing Manager

June 10

Invite local media and photographers to cover event

Marketing Manager

June 11

Inform associates and schedule them accordingly

Operations Manager

June 11

Seating arragnements, stage and sound set-up for panelist

Operations Manager

June 18

Brief associates

Operations Manager

June 25

$300

June 3 June 3


ReInvented MARKETING CALENDAR

3 FASHION SHOW Allocate budget

Finance Manager

September 7

Choose fashion brand to collaborate with

Marketing Manager

September 9

Determine date, venue and theme

Marketing Manager

Make reservation at chosen venue

Marketing Manager

September September 9 $39,000 12 September

Pick products for fashion show

Product Development Manager

13 September 14 September

Develop run of fashions how and select music

Marketing Manager

Book models

Marketing Manager

Get sponsor for beauty products for goodie-bags

Marketing Manager

Get sponsor for food and beverages

Marketing Manager

Schedule model fittings and rehearsal

Marketing Manager

Hire moderator for fashion show

Marketing Manager

$300

Hire hair and make-up artists

Marketing Manager

$5,000

26 September 26 September

Create invitation list

Marketing Manager

Hire graphic designer to create invitations

Marketing Manager

$700

27 September 28

Send out invitations

Marketing Manager

October 3

Invite photographers and media to cover event

Marketing Manager

October 3

Inform associates and schedule them accordingly

Operations Manager

October 3

Seating arragnements, runway, sound and light set-up

Operations Manager

October 19

Brief associates

Operations Manager

October 19

$3,000

18 September 20 September 20 September 25 September


ReInvented MARKETING CALENDAR

4 SILENT AUCTION Allocate budget Select venue, date and time Pick products

Finance Manager

November 11

Marketing Manager

November 13

Product Development Manager

November 13

Hire caterer and service personnel

Marketing Manager

$5,000

November 15

Books entertainment for the night

Marketing Manager

$6,450

November 16

Hire moderator for silent auction

Marketing Manager

$350

November 17

Get sponsor for food and beverages

Marketing Manager

November 18

Create invitation list Hire graphic designer to create invitations and ad for newspaper

Marketing Manager

November 18

Turn in ad for newspaper

Marketing Manager

November 22

Send out invitations

Marketing Manager

November 23

Invite local media to cover event

Marketing Manager

November 23

Inform associates

Operations Manager

November 23

Collaborate with venue operator for seating arrangements

Marketing Manager

December 5

Brief service personnel

Operations Manager

December 5

Marketing Manager

$830

November 19


ReInvented DESIGNER BIOGRAPHY

Mona Johanna Thelemaque was born on January 19, 1988 in a small town named Ludwigshafen-Oggersheim in Germany. Because her dad held a position as VP of Supply Chain Management at one of the largest pharmaceutical companies in the world, Roche Diagnostics, the whole family traveled and moved a lot – from their home country Germany, to Singapore, Australia, Japan, Brazil and the US. Mona grew up living a jet-set lifestyle and enjoyed experiencing the diversity of our planet. The time she spent in different countries and her experiences there left a huge imprint on her and made her become the person she is today – an individual with a truly global mindset and appreciation for diversity and individuality. Mona believes her mom is responsible for her extraordinarily well developed instinct for fashion. Mona’s mom led an active lifestyle herself and was owner of a children’s clothing boutique and a personal trainer. Because of her mom’s appreciation for aesthetics, Mona was always dressed in the latest fashion. Mona’s mom quickly recognized her talent in and passion for dance and supported her in pursuing a career in ballet and rhythm gymnastic. All that combined with academic success, Mona did not only attracted admiration but also a great deal of jealousy. She grew strong with it and her childhood experiences helped her become a strong advocate of uniqueness and the realization of one’s personal dreams and goals no matter the obstacles.


ReInvented At the age of 19, her dad settled with his job in Germany and Mona began to study International Management at the European School of Business in Reutlingen in Germany. She quickly realized that she was missing the creative part about this study program, and decided to enroll in a long-distance study program with Penn Foster Career School in Dressmaking and Design. That’s when she started designing her own clothes and accessories. Soon thereafter, she spent a semester in Mexico as integral part of the International Management study program. She had the honor to be a VIP guest of the Mercedes Benz Fashion show in Mexico City, thanks to a photographer she worked with during her model career in Mexico. There, she got to know Eduardo DeAndro, designer of the upscale men’s clothing line DeAndro Design. His offices were headquartered in Chicago where he offered her a cross-departmental internship. Because Mona is always looking for new challenges and opportunities for personal and professional growth, she felt like this something she simply could not pass on. So she decided to transfer from the European School of Business in Reutlingen Germany to Columbia College Chicago, where she will graduate with a Bachelor of Arts in Fashion Business and Marketing in May 2013. During her internship at DeAndro Design, Mona recognized the gap in the market for a fresh take on men’s accessories and after gaining some experience there, she decided to open her own company in February 2013. She was lucky enough for Eduardo DeAndro offering his help as initial investor in the company. Mona’s designs are inspired by the landscapes and arts the world has to offer. She is dedicated to sustainable business processes, reflecting her effort to preserve nature and natural resources. She only uses leather from dead animals for her products. She is in the middle of finishing her first line for 2014. She hopes to continue growing her business and positively impacting the way business is done around the world. If all goes well, Mona wants to open more stores in New York, London, Milan, Paris and Berlin in the near future. Once the company has expanded, Mona plans to move to Paris where she will be in close proximity to her family in Germany.


ReInvented News Release

Contact: ReInvented Accessories Reinvented@gmail.com

Tel: 212.825.0700 Fax: 212.825.0702

For Immediate Release Monday, November 28th, 2014 ReInvented Silent Auction to Benefit Green Providers

ReInvented is proud to host their first silent auction on Saturday, December 5th, 2014 from 6.00 – 10.00 pm at their flagship store located on 577 Broadway in New York. Nicole Johnson, Marketing Manager at ReInvented, called this event into being because it perfectly highlights an important part of the company’s mission philosophy:

ReInvented is a pioneer in strictly applying sustainable business processes to protect the environment. ReInvented is therefore not only committed to be a successful market player but to act responsibly and be a role model in today’s business world. ReInventd plans to raise at least $250.000 with the auction. All the proceeds will benefit Green Providers, a not-for-profit directory for green, organic fair-trade goods and services. “We are very excited about this event,” Nicole says, “and we have high expectations. If all turns out well, this might become an annual event for us to host.” But while the event primarily focuses on doing a good deed, fun does not fall short:

ReInvented will provide their guests with an exclusive dining experience as well as extraordinary entertainment, starring such famous personalities as Al Green and the members of World Saxophone Quartet. ##### For more information about the event, please contact us at 212.825.0700 or e-mail us at reinvented@gmail.com


ReInvented BUSINESS CARD Front:

Mona Thelemaque CEO

Back:


Merchmgmt thelemaque