THE SUCCESS
The Hedonist
GIORGIO ARMANI HOMME ARMANI CODE ACQUA DI GIO HOMME ATTITUDE
The Seducer
The Masculine
No.3 7,7% No.5 2,2% No. 6 2,1% No.44 0,5%
THE FRAGRANCE
TOP NOTE Star Anise, Cardamom, Lime
HEART NOTE Coffee, Frankincense, Cedarwood
BASE NOTE Labdanum, Patchouli, Grey Ambergris
UNIQUE MASCULINE INTERPRETATION OF THE CLASSIC ORIENTAL STRUCTURE
THE INSPIRATION
Simple Elegance of Luxurious Fashion
Power of Attraction of Extreme Masculinity
Puristic Forms of Modern Arts
THE CONCEPT
EXPRESSION OF … STRENGTH INTENSITY SENSUALITY ATTRACTIVENESS TIMELESS ELEGANCE
THE MAN ... A HOMAGE TO EXTREME MASCULINITY
THE DESIGN & PRODUCT RANGE
EK VK SIMPLE ELEGANCE FOR A MASCULINE OBJECT
ATTITUDE EXTREME EDT 30ml ATTITUDE EXTREME EDT 50ml ATTITUDE EXTREME EDT 75ml
23,07 € 45 € 29,22 € 57 € 36,91 € 72 €
DELIVERY DATE
MARCH 2009
TV / PRINT CAMPAGNES and SAMPLING ACTIVITY
TV Spot
Print Campagne In select men’s and lifestyle magazines
Extensive Sampling
vs.
Sicilian Citron Coffee-Espresso-Accord
Brown Cardamom Cedarwood Patchouli
Opoponax Resin Ambergris
Staranis Green Cardamom Lime
Coffee Frankincense Cedarwood Labdanum Patchouli Grey Ambergris