Marketing kit

Page 1

marketing kit | 2014

MOMAZINE beauty inspired motherhood

Marketing Kit 2014

1


from the editors A year ago this Spring our first online issue published. We have spent the past year growing, tweaking, making mistakes, learning, brainstorming, editing, making new friends and figuring out who we are. Guess what? We’re going to do it all over again! “The only way to do great work is to love what you do.” –Steve Jobs Our greatest wish is that Momazine inspires others to their greatest work, whether it be mothers, photographers, craftors or vendors. We hope to show the beauty in everyday moments as well as the spectacular.

jaime & lauryn

2

Marketing Kit 2014


what you’ll find inside for sponsors our online stats website rates vendor marketplace issue themes & deadlines for contributors

4 4 5 8

6 6 7 8

what we’re looking for how to submit your ideas vendor product placement issue themes & deadlines

our portfolio 16 photographers, contributors & vendors we’ve featured

Marketing Kit 2014

3


for sponsors

Sponsoring Momazine is a great way to introduce yourself to creative moms all over the US. We have a high concentration of viewership in Central Florida and are growing well beyond. momazine.com over 22k visits a month issuu 1250 reads a month facebook 1663 fans instagram 635 followers combined pinterest 1647 followers combined We’ve also just launched our magazine app in the App Store & on Google Play! Momazine sponsorship is limited to crafters, vendors, photographers, designers, etc. that appeal to moms and children and fit within the scope and style of momazine magazine. deadlines (all artwork & fees are due by date listed) 2014 - early 2015 Summer 2014 - June 6 Fall 2014 - September 15 Holiday 2014 - November 15 Winter 2015 - January 15 Spring 2015 - March 15 Website Sponsors - Sponsorship runs in 30 day increments and may start any time. $75 discount for 6+ month ad paid in full at signing Front Page Sponsor Bar 255 x 75 px . . . . . . . . . . . . . . . .$125 mo • includes 1 instagram/facebook shoutout/month 255 x 150 px . . . . . . . . . . . . . . . .$215 mo • includes 1 instagram/facebook shoutout/month

4

Marketing Kit 2014


vendor marketplace

for crafters, vendors, photographers, designers, only Each ad is contracted for 3 months Pricing is per month for 3 months - payment in full due at signing Regular ad - receive space in vendor market place on website Medium - $55/month | $165 total Small - $25/month | $75 total Premium ad - receive space in vendor market place on website & 1 page in magazine app Medium - $175/month | $525 total Small - $125/month | $375 total

medium - 235px wide x 125px height + 2 lines of text

abcdefghijklmnopqrstuvwxyzabcdefghijklm abcdefghijklmnopqrstuvwxyzabcdefghijklm

small - 125px wide x 125px height + 2 lines of text

abcdefghijklmnopq abcdefghijklmnopq

abcdefghijklmnopq abcdefghijklmnopq

Marketing Kit 2014

5


for contributors

vendors • photographers • crafters • writers • etc. Contributing to Momazine is a great way to introduce yourself to a creative audience. Momazine is geared toward creative moms - bloggers, photographers, vendors, crafters and writers as well as any mom inspired by the beauty of motherhood.

We are now accepting submissions for the upcoming 2014 & 2015 issues What we are looking for • Photographers, crafters, designers, writers and bloggers who are well established in their trade- meaning they have a solid portfolio with an established and consistent style and mes- sage. If you are just starting out, take the time to create a consistent portfolio. • Submissions that are a collaborative effort between creatives, including gorgeous photoshoots, craft articles, recipes, vendors, style boards & inspiring stories.

What this means Say you are a photographer and have worked with an amazing cake decorator, a crafter that makes beautiful children’s clothing and have a great park near your home. put together a shoot idea involving each vendor to create a story that fits our theme for a specific issue.

What you need to submit your concept • A link to your online portfolio if you have one. • An inspiration/concept board (pdf or jpg) and a list of those you will be collaborating with. please include samples (pictures) of each vendors’ work on your concept board. • We will get back to you to accept or decline your submission, or to suggest any changes. • If your submission is accepted we’ll send you the “guideline bible” via email. This will include timelines, agreements, logo requirements and content specific information.

6

Marketing Kit 2014


What to keep in mind • Submission needs to work with the theme and color palette and be relevant to the focus of the issue • Please do not submit work for an issue with deadlines you cannot meet. • If your submission is declined please do not be discouraged. As artists we understand how hard it is to open ourselves up for critique. when we decline a submission it can be for any number of reasons. we may have a similar spread already planned for a particular issue, we may not feel the style is in line with that particular theme or we may just have already filled out a particular issue. • We only accept original content not previously published in anyway.

Vendor product placement • Product placement is available at times for photoshoots within Momazine Magazine. • Products must be family friendly and work within the scope of the photoshoot. • Momazine Magazine makes no guarantees on amount of exposure given to product in photo shoot. Vendors will be given complimentary inclusion in the Vendor Marketplace for 60 days. • To submit your product for placement please contact momazine@momazine.com and use “product placement” in subject line. Please provide sample images of product, details on how this fits the Momazine audience, any ideas you have for useage as well as any specials you would like to offer to market to the Momazine audience. • A member of the Momazine team will contact you for further information.

Marketing Kit 2014

7


themes & deadlines 2014 - 2015 *Each Issue Includes These Features & we accept concept ideas for these as well. If you have time a Moment an Hour an Afternoon a Weekend An Inspired Read - an inspiring book or blog to follow Crafts Recipes Interviews with photographers, bloggers, designers, crafters & various creatives Iphoneography Product Placement in photoshoots Summer - Bohemian Summer publish date - July 9 idea submission deadline - na work submitted deadline - June 2 advertising deadline - June 6

8

Marketing Kit 2014


Fall 2014 - Print & App publish date - October 1 idea submission deadline - August 1 work submitted deadline - September 1 advertising deadline - September 15 theme/color palette fall- rustic, golden glow Ideas of what we’re looking for… (combinations of ideas are GREAT!) interviews photographer - set designer - set crafter - open lifestyle blogger - open holiday - Halloween craft tutorials photo shoots decorating parties - set printables recipes

holiday - Thanksgiving history of... craft tutorials photo shoots decorating parties/table scapes - set printables recipes

festivals traditions leaves changing fall inspired craft tutorials printables parties recipes mini caramel apples - set snack mixes caramels possible topic starters model T introduced (Oct 1) world space week (Oct 4 - 10) baseball world series (Oct) Statue of Liberty dedicated (Oct 28) Veteran’s Day (Nov 11) world kindness day (Nov 13)

Marketing Kit 2014

9


Holiday 2014 - Print & App publish date - December 1 idea submission deadline - October 1 work submitted deadline - November 1 advertising deadline - November 15 theme/color palette - whitewashed, silver, small pops of cranberry and evergreen, traditions

Ideas of what we’re looking for‌ (combinations of ideas are GREAT!)

macro snowflakes holiday inspired craft tutorials printables recipes (ideas to take to a party) cookies cocktails appetizers etc. trips - vacation or visiting family

interviews photographer - set designer - open crafter - open lifestyle blogger - open holiday - Christmas 10 family heirloom ornaments in a box (on pinterest winter 2014) gingerbread town traditions parties table scapes teacher gift ideas gift guide for kids family gift/donation for needy (a great way to teach giving) holiday - New Years traditions parties (adult this year)

10

Marketing Kit 2014

table scapes dresses crafts

possible topic starters super bowl party (Feb 1) recipe ideas national cookie day (Dec 4) cookie recipes Boston Tea Party (Dec 16) chewing gum patented (Dec 28)


Winter 2015 - Print & App publish date - February 1 idea submission deadline - December 1 work submitted deadline - January 1 advertising deadline - January 15 theme/color palette Ideas of what we’re looking for… (combinations of ideas are GREAT!)

interviews photographer - open designer - open crafter - open lifestyle blogger - open

possible topic starters super bowl party (Feb 1) recipe ideas

holiday - Valentine’s Day valentine printables valentine craft tutorials parties table scapes decorations winter scenes winter inspired craft tutorials printables recipes hot cider soups etc. trips - vacation or visiting family

Marketing Kit 2014

11


Spring 2015 - Print & App publish date - April 1 idea submission deadline - February 1 work submitted deadline - March 1 advertising deadline - March 15 theme/color palette - whitewashed, silver, small pops of cranberry and evergreen, traditions Ideas of what we’re looking for‌ (combinations of ideas are GREAT!)

interviews photographer - open designer - open crafter - open lifestyle blogger - open

holiday - Easter (April 5) Easter printables Easter craft tutorials parties table scapes decorations possible topic starters masters golf (April 6 - 12) kentucky derby (May 2) monaco grand prix (May 21 - 24)

12

Marketing Kit 2014


Summer 2015 - Print & App publish date - June 1 idea submission deadline - April 1 work submitted deadline - May 1 advertising deadline - May 15 theme/color palette - whitewashed, silver, small pops of cranberry and evergreen, traditions

Ideas of what we’re looking for‌ (combinations of ideas are GREAT!)

interviews photographer - open designer - open crafter - open lifestyle blogger - open

holiday - Independence Day Independence Day printables Independence Day craft tutorials parties table scapes decorations possible topic starters Anniversary of the Normandy D-Day Landing (June 6) Stanley Cup finals (June) NBA finals (June) Tour de France (July 4 - 26) Bastille Day (July 14) Special Olympics in LA (July 25 - Aug 2) Marketing Kit 2014

13


Indian Summer 2015 - Print & App publish date - August 1 idea submission deadline - June 1 work submitted deadline - July 1 advertising deadline - July 15 theme/color palette - whitewashed, silver, small pops of cranberry and evergreen, traditions Ideas of what we’re looking for‌ (combinations of ideas are GREAT!)

interviews photographer - open designer - open crafter - open lifestyle blogger - open

back to school - August/September Back to school printables Back to school craft tutorials Teacher gift ideas Apps to get organized

possible topic starters masters golf (April 6 - 12) kentucky derby (May 2)

14

Marketing Kit 2014


deadlines continued 2015-2016 Fall 2015 - Print & App publish date - October 1 idea submission deadline - August 1 work submitted deadline - September 1 advertising deadline - September 15 Holiday 2015 - Print & App publish date - December 1 idea submission deadline - October 1 work submitted deadline - November 1 advertising deadline - November 15 Winter 2016 - Print & App publish date - February 1 idea submission deadline - December 1 work submitted deadline - January 1 advertising deadline - January 15

Marketing Kit 2014

15


photographers Amanda Star Photography Amanda Capps Amber Dorn Photography Amber Dorn Ashley Nicole Johnson Photography Ashley Johnson Becca J Photography Becca Jellis Brick City Photography Rebecca Rosin Courtney Fries Photography Courtney Fries Entirely Sweet Photograpy Erin Kirsch Gold House Studios Megan Nardino Hearstrings Photography Robin Earnest Jeremiah Stanley Photography Jeremiah Stanley Jesse Clements Photography Jesse Clements Jessica Friend Photography Jessica Friend Kim Adams Photography Kim Adams Kimberly Long Photography Kimberly Long Laurie Wilson Photography Laurie Wilson MadMile Photography Danielle Griffin Maudie Lucas Photography Maudie Lucas Modern Baby | Modern Bride Photography Elena Ringeisen Pink Ellie Photography Jennifer Hayslip Pink Rae Photography Sarah Miller Pure Joy Photography Kristie Griggs Savvy Photography Kristina Kendall Simply Shelby Photography Shelby Finkelstein Sweet Serendipity Photography Jaime Swanson

16

Marketing Kit 2014


contributors Abbey Bryant artist Brad Nelson pastor Brick City Church Brad Schultz Designs Brad Schultz clothing designer Confetti Sunshine blogger crafter Dr. Stephanie Harrell pediatrician Ekaterina Trukhan illustrator Gold House Paper Press illustration & stationary Healthier by the Minute Julie Vaden & Claudia Pache health coaches Jennifer Grenko craft blogger Kristen Cook child psychologist Mertailor Eric Ducharme mermaid tail designer MG Events Melissa Galloway event planner Orthodox Mom blogger Small Made Nicole LaRue illustrator Suzanne M. Rogers photographer, illustrator, interior designer

vendors Anzana’s Treasure’s CreoleSha Olivia & Co. Kids Pink Oranges Shama Boutique Shannon Roth Collection

Stella’s Modern Pantry Studio BeeKay Manufacture The Jewelled Cookie Tiffany Alfarone Makeup Tugboat & the Bird Uniquely Sweet Cupcakes

Marketing Kit 2014

17


Issuu converts static files into: digital portfolios, online yearbooks, online catalogs, digital photo albums and more. Sign up and create your flipbook.