Enterprise In Action
A b o u t u s
PearShapedCo.wasderivedfromourmutualloveoffashioncombinedwith ourlifelongsearchtofinddenimthatfitsperfectly. Weareabodypositivebrandcreatingadjustablehand-pickedvintage denim.
"FashionthatFits"
Meet the Team
Our mission
Wewantedtocurateabrandthat madeanimpact,notjusttothe fashionindustrybutalsotoour environment.Understandingthe detrimentaleffectsproducingdenim hasonourearthmotivatedustoupcyclethealreadyexistingpieces. Wedevelopedaproductthatmakes youfeelgood,andlookevenbetter.
Did You Know? Over2Billionpairsofjeansaremadeeachyear. TomakeONEpairofjeansittakes2milliontonnes ofchemicalsplus2,630litresofwater-and approximately1.4milliontonnesofrawcotton.
Target Market
OurproductisaimedatatWomenaged18-30, Theyhaveaninterestin sustainabilityandtherolefashionplayswithinthat.Today'sgenerationarealot moreinterestedinslowfashion,investinginqualitypiecesandoneofakind garmentsthatwilllastalifetime.Withtheriseofnewbusinessmodelsthat specialisedinpre-loveditemsthereisnolongerastigmaaroundsecond-hand shoppinginsteaditisencouragedandseenas'trendy'
Sourcing
The Denim AllofourJeansaresustainablysourcedthroughathird partysupplier.Wegettoindividuallypickallofour pairstoensureonlythebestqualityandstylesare availableforourconsumers.Ourchosensupplierhas bundleswhichmakesitmoreconvenientforusbuyinginbulkkeepscostsdown Vintage Denim Wholesaler Adjustability Toensurethebestqualityandhighsatisfactionrates allalterationswillbedonein-housebyMolly.This allowshertoinserttheadjustablewaistbandaswellas inspectthedenimbeforeitissentoff. In-House Application
Item Cost SellingPrice PairOfJeans £10 £55 Elastic £4.40 Buttons £3.15 Ourproductisextremelyniche,wehavenoactivecompetitorsandaseachpairofjeansis unique.Thisallowsustosellourproductforapremiumprice. Wehavedecidedtocomparewithotherluxurydenimbrandssuchas'GoodAmerican'andtheir pricepoints,wealsofactoredinourbasecoststoensurewegetpaidfairlywhilstkeepingthe productsasaccessibleaspossible. Pricing
Marketing Strategies
Thesuccessofvintageresellersonwebsitessuchas'Depop'and'Vinted'has madeusdevelopourownwebsiteaswethinkthiswouldbetheeasiestwayto tracksalesandseeouranalytics(siteviewers,mostpopularstylesetc) alongsidethiswehavemadesocialmediaaccountsonInstagramandTikTok wherewewillpromoteourbrandthroughraisingawarenessofhowmuchofa detramentalimpactdenimhasontheenvironment.Ourtargetaudienceisthe consciousconsumersothiswouldbeagoodfit.
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Future of PearShapedCo.
Wehavealreadycurateditemsfor extendedcollectionsdependantonthe successoftheadjustablejeans.This includesdenimdresseswithadjustable waistbandsthatallowyoutochooseifyou wantamorestructuredsilhouetteora baggyfit.Wehavealsoexploredthe optionofcargoswiththeoptiontohave themfitbothhighandlowrise-2pairsfor thepriceof1.
Contact: @pearshapedco