MOTEL TREND PACKAGE

2021 MOTEL

S U B V E R S I V E S E X Y

A D A R K E R T W I S T O N T H E P A R T Y S C E N E T H A T

T U R N S T H E U N D E R S T A N D I N G O F S E X Y , F E M I N I N E

D R E S S I N G O N I T ' S H E A D .

T H E B R A N D E S T . 1 9 9 9 B O R N F R O M A M U T U A L L O V E O F V I N T A G E F A S H I O N , M O T E L W A S C R E A T E D A F T E R T H E F O U N D E R S S E T O U T O N A R O A D T R I P O F F R E E D O M , D I S C O V E R Y A N D F U N . T H I S D R E A M H A S N O W T U R N E D I N T O O N E O F T H E U K ' S M O S T U P C O M I N G F A S T F A S H I O N B R A N D S , W I T H A C O M B I N E D O N L I N E F O L L O W I N G O F O V E R 2 . 4 M I L L I O N . M O T E L A R E R E N O W N E D F O R T H E I R U N I Q U E P R I N T S A S W E L L A S P R O V I D I N G F O R M F I T T I N G S I L H O U E T T E S A N D T R E N D I N G S T Y L E S .

I N S

P O

P I C S

C O L O U R P R E D

I

C T I O N S

H A Z E L N U T H A Z E L N U T H A Z E L N U T

D

O W N T O W N D O W N T O W N D O W N T O W N B R O W N B R O W N B R O W N

K

A L E K A L E K A L E

U

L T I M A T E U L T I M A T E U L T I M A T E G R A Y G R A Y G R A Y B L A C K B L A C K B L A C K S O U L S O U L S O U L

C

O C O N U T C O C O N U T C O C O N U T M I L K M I L K M I L K

P

A N T O N E

S I L H O U E T T E S

K E Y

F A B R I C S

MY MAIN GOAL FOR THIS COLLECTION WAS TO MAKE IT MORE SUSTAINABLE, MOTEL IS A FAST FASHION BRAND WHICH CAN BE EXTREMELY DAMAGING TO OUR ENVIRONMENT, TO COMBAT THIS I HAVE MOSTLY CHOSEN LIGHTWEIGHT, BREATHABLE FABRICS FOR SPRING/SUMMER, BY SELECTING FABRICS THAT MOTEL ALREADY USES. I AM HOPING THAT THEY CAN GET THEIR CONSUMERS TO SEND THEIR OLD CLOTHES BACK TO THE BRAND INSTEAD OF THROWING THEM AWAY. THIS WOULD GIVE THEM THE OPPORTUNITY TO MAKE THE RECYCLED CLOTHES INTO NEW ITEMS, THE SUBVERSIVE SEXY CUT OUT STYLE ALLOWS GARMENTS TO BE REMADE THAT DO NOT NEED TO LOOK 'PERFECT' AND IS AN IDEAL STEPPING STONE FOR THEM TO BECOME A MORE ENVIRONMENTALLY FRIENDLY BRAND.

VISCOSE CREPE RAYON CREPE HEAVYWEIGHT VISCOSE BLEND

LOOP MESH BASIC SHEER COTTON STRETCH SILK

M O T E L M U S E S

O L I V I A N E I L L

OLIVIA IS A WELL KNOWN MOTEL MUSE, WITH OVER 2M FOLLOWERS ACROSS HER PLATFORMS. MOTEL ROCKS HAVE WORKED WITH HER IN THE PAST, HAVING HAD 2 SUCCESSFUL COLLABORATIONS THAT SOLD OUT ALMOST INSTANTLY. OLIVIA IS THE WANNABE MOTEL GIRL AND I THINK THEY WOULD BE LIKELY TO CHOOSE HER AS A PART OF THEIR TEAM TO PROMOTE SUBVERSIVE SEXY.

B E T H A N M C C O Y

BETHAN IS AN INSTAGRAM INFLUENCER WHO HAS AMASSED OVER 150K FOLLOWERS. I THINK HER DARK AESTHETIC MATCHES THE MOTEL VIBE AND AS SHOWN IN THE PHOTOS HER STYLE IS VERY SEXY, SHE IS REGULARLY SEEN WEARING OUTFITS THAT MATCH THE SUBVERSIVE SEXY TREND AND I THINK SHE WOULD BE A PERFECT MOTEL MUSE.