Innovate Now
5 Mistakes are great teachings in disguise The shape and style of business have changed over the years. It no longer requires a big office and team. Sometimes, it is just one mobile application that can get you going. Facebook, Whatsapp, YouTube, Google; they all started at a very low scale. Today, the market is flooded with hundreds of apps catering to various needs. The mobile app business has become saturated to some extent. Yet, there are still innovations making their mark among customers. There is a great scope to introduce apps based on regional languages in India. Many foreign companies are also working to make a foray into the vernacular market. The reason is increasing penetration of smartphones and the availability of cheap data. The competition will ensure that innovations keep improving services at lower rates. Internet data will keep getting cheaper; it may even become free. Many start-ups and application companies, from the Silicon Valley to Bengaluru, are now working on providing better features without internet. Jio took the market by storm by providing cheap data. Its entry proved to be a serious challenge for competitors. This proves how innovation can be disruptive. It should be future-oriented, ahead of what the crowd thinks. But, to do this you will need to understand the crowd first. This is the reason most successful start-ups emanate from smaller experiments. They evolve from past mistakes. The innovations are continuing in the mobile app market. It’s not that taxi apps are not being made after Ola or there are no more food or hotel apps after Zomato and OYO. So many chat apps have made a niche for themselves even after Whatsapp.
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