Innovate Now
16 5 books to inspire success Mentioned below is the summary of 5 books which can help you reach your goal. You should read these books in the same order as discussed in this chapter. Most of the books are filled with foreign case studies which may not be easily relatable. The difference between the business cultures of India and countries like the USA and China is also clear. Therefore, their success stories may not be entirely relevant to our context. Yet, the basics of successful business remain the same all around the world. Though we are witnessing original innovations in increasing numbers in India, it is also true that most start-ups try to replicate the model of the Silicon Valley enterprises. Therefore, it is necessary to understand these books in light of India’s business atmosphere. Most successful start-ups are led by people who have either worked for another start-up or have experimented with one of their own. The eureka moment in terms of start-up ideas is extremely rare. You will need to nurture and develop your idea. Befriend these books. Moreso, if you have no experience of business or working for a start-up. These books will transcend you to that world. You need to be psychologically in that zone while planning a new business venture. Many unforeseen situations await your journey. Learning from these books can prepare for such trials. Reading about others’ struggles not only inspire you but also reduces your fear of failure. Although, books have their limitations. Most of them only highlights the decisive
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