magnetize your rental (design process ebook)

MAGNETIZE YOUR RENTAL

OPTIMIZE YOUR BUDGET FOR CREATIVITY AND INVESTMENT, GET MORE BOOKINGS AND LOVE YOUR SPACE.

our story and design philosophy

We run a short term rental in Woodinville Wine Country in Washington State. We love our community and its unique farm to table culture and wanted to create a space that highlights the character, mood and energy of the region

We have quests come into town for weddings and funerals, parents coming for months over-seas and traveling nurses during COVID. This constantly reminds us, that life, in all its dimensions, is being experienced by our traveling quests We design rentals with this in mind. We aspire for the space to be as comforting, elevated and optimized as possible.

We focus on slow design, mixing high/low pieces, vintage and local artisanal pieces to create spaces that have a unique energetic imprint. We focus on regional references and mood all while helping owners balance luxury and pragmatism to maximize the creative and investment potential of their projects.

THE SLOW & HIGH/LOW DESIGN STRATEGY

Slow design-buying pieces you truly love over time is the most environmental and pleasurable approach to making your home, business or rental your personalized sanctuary Buy the items that truly light you up and then surround them with accessible items to round out the room Don’t waste your energy or time on half approaches. We believe you will be happiest with the final result and have happier clients and quests when you go all in on specialty investment pieces, and furnish the rest in repurposed, IKEA, Amazon and Target etc. Live today and stay in budget. The online explosion of options to buy great art and furniture is an exciting new world for design lovers accelerating and expanding the options for hi/low design to have great impact

I often see clients due to indecision, design fatigue and for mere convenience go to an in-store designer and furnish a whole rental, home or business space, often in the five or six figures One only has to look at Offer Up and see that resale on many items is non-existent. There is creative and investment power in your budget that is going untapped.

In our process, we help you find the items that light you up and hold creative, investment or personal value that will evolve with you through spaces and places. After we have found your core pieces we offer ideas and resources of affordable, practical and easy to source items online to round out the design We guide you in this process with online checklists, room ideas, design hacks, product ideas and sources to create spaces that are unique and personalized.

THE CREATIVE AND INVESTMENT POWER OF HI/LOW DESIGN

Design is everywhere and there is beauty and utility to be found at every price point. However, we are leaving so much creative and investment potential on the table when we fail to realize our design budgets with a high/low approach. Birken Bags have increased 500 percent in the last thirty years, and have never depreciated, unlike gold. Most all the items that have been in my favorites list on 1st Dibs are up 30 to 40 percent over the past two years. While this might seem silly to many, the numbers don’t lie. Smart design choices, are smart investment choices Even counting for inflation, something more is going on. Art commands the attention of everyone and often increases in value.

When you invest well in art and furniture, you are creating beauty and also making wise investment choices If you buy pieces you truly love and take the time to edit your surroundings you will not only love your home more, you will be being a good steward of your energy and time.

STEP ONE: FIND INVESTMENT PIECES THAT LIGHT YOU UP

THIS IS WHERE WE HAVE THE CONVERSATION AND VIBE/MOOD BOARDS TO ESTABLISH WHAT DESIGN PIECES YOU TRULY LOVE. FOR RENTALS AND BUSINESSES THIS OFTEN FOCUSES ON LIGHTING, ART, TABLES AND THINGS THAT HAVE AN EASIER WEAR PROFILE SO THEY HOLD UP WITH USE. HOWEVER, THE SKY IS THE LIMIT. THE BUDGET IS YOURS TO DO AS WISH. BUY WHAT YOU TRULY LOVE AND IT WILL EVOLVE WITH YOU THROUGH SPACES AND PLACES

STEP TWO: ADD REGIONAL REFERENCES

LOCAL WINES, HISTORY BOOKS OF THE AREA, LOCAL ARTISANS AND THEIR CRAFTMENSHIP, LOCAL VEGETATION AND FLOWERS IN THE GARDEN ETC, ETC WE EXPLORE THE REGION TO BE SURE YOUR SPACE IS A TRUE REFLECTION OF THE REGION AND ITS UNIQUE CHARACTER

STEP THREE: ESTABLISH MOOD

WE FOCUS ON THE QUEST EXPERIENCE AND WHAT THEY ARE DOING IN THE REGION AND IN THE HOME HOW ARE YOUR TEXTILES, SOAPS, UTILITY ITEMS, COFFEE MAKER ETC ETC? ARE THEY A REFLECTION OF YOUR GUESTS NEEDS AND OPTIMIZING THIER EXPERIENCE? THE DETAILS ARE THE DIFFERENCE IN BOTH DESIGN AND QUEST EXPERIENCE. WHAT ARE YOUR GUESTS DOING IN THE AREA (BEACH, POOL, WINE TASTING, HORSES)? WE INCORPORATE TEXTURES, TEXTILES, ART AND OBJECTS THAT REFLECT BACK THE MOOD OF WHAT GUESTS ARE EXPERIENCING WHILE AT YOUR BUSINESS OR RENTAL THIS BONDS THEM TO THE SPACE AND YOUR BUSINESS

STEP FOUR: EFFECTIVELY UTILIZE MAINSTREAM BRANDS TO OPTIMIZE BUDGET

THIS IS WHERE IKEA, TARGET, AMAZON AND OTHER MAINSTAY BRANDS COME INTO YOUR DESIGN. EVERYDAY BRANDS ARE ESSENTIAL TOOLS IN ALLOWING THE BUDGET TO BE OPEN ENOUGH TO ACQUIRE YOUR INVESTMENT PIECES. THIS IS ALSO WHERE WE FIND MANY OF OUR ITEMS THAT FOCUS ON CUSTOMER UTILITY MANY OF THESE ITEMS CAN ALSO BE HACKED OUR UPCYCLED FOR EVEN GREATER DESIGN ADVANTAGE

PARTNER COMPANIES

We believe your project will benefit from diversity of thought, pieces, timeperiods, price-points and influences. It’s the mix, the algorithm and connection of ideas that makes a room have integrity and visual power. Here are the stores we work with and what we love about them.

1st Dibs: Vintage and high concept objects that have history and materiality and investment pieces that center the soul of the project, reflect time period, region or mood

Design with In Reach: Statement lighting especially in retail spaces and dining rooms. They have excellent accent chairs, decor and art. The midcentury influences are strong so items work well with rentals in the Palm Springs area.

Cb2: This is a dream store for design obsessives I think Cb2 has the best grasp of materiality and artistic expression among their peer companies The pieces are unique and well-made and have artisanal value and integrity They are a bit different and higher concept so they can add a unique character to your space. The furniture can run a bit small, so it’s better for smaller rooms and projects.

Crate and Barrel: Clean-lined transitional pieces that work in every home. They have many options that can be customized for size and materiality which helps with a lot of clients I love Leanne Ford’s line here at Crate & Barrel and their large-scale art is reasonable

PARTNER COMPANIES

Pottery Barn: Similar to Crate and Barrel with a more traditional feel. They have great dining and bedroom options.

Interior Define: This new store in University Village is sure to be a disrupter Their custom made furniture is current and well-made. The comfort and quality of the pieces is really high for its price point. Their materials are excellent too. I have been looking for great mink brown velvets and there’s far surpassed the competition. Great new store with lots to offer.

Rejuvenation: A contractor’s dream This store is excellent for its lighting, fixtures and accents. This store is great to add depth, mood and craftsmanship to a project. These touches can add a refinement to your rental, home or business space.

Williams-Sonoma: Great for table-top, dining and small businesses in the food and wine industry Also, great when we outfit kitchens in short-term rentals.

West Elm: A mid-century bent with great choices in chairs and couches. This does everything well in a reasonable price range There is great materiality in with velvets, metals, woods and accent pillows at West Elm

PARTNER COMPANY FAVORITES

OUR GOAL IS TO STREAMLINE THE DESIGN PROCESS, HELPING YOU IDENTIFY AND SOURCE PIECES THAT LIGHT YOU UP AND WILL EVOLVE WITH YOU THROUGH PLACES AND SPACES HERE ARE SOME OF OUR FAVORITE PARTNER COMPANY PIECES WE ADORE

PARTNER COMPANY FAVORITES

OUR GOAL IS TO STREAMLINE THE DESIGN PROCESS, HELPING YOU IDENTIFY AND SOURCE PIECES THAT LIGHT YOU UP AND WILL EVOLVE WITH YOU THROUGH PLACES AND SPACES HERE ARE SOME OF OUR FAVORITE PARTNER COMPANY PIECES WE ADORE

PARTNER COMPANY FAVORITES

OUR GOAL IS TO STREAMLINE THE DESIGN PROCESS, HELPING YOU IDENTIFY AND SOURCE PIECES THAT LIGHT YOU UP AND WILL EVOLVE WITH YOU THROUGH PLACES AND SPACES HERE ARE SOME OF OUR FAVORITE PARTNER COMPANY PIECES WE ADORE

ACCESSIBLE FAVORITES

TARGET, IKEA AND AMAZON ARE MY GO TO PLACES TO CREATE DREAM RENTALS THAT ARE DESIGN CONSCIOUS AND YET PRAGMATIC WITH THEIR ALLOCATED BUDGETS WE USE THESE ITEMS IN RENTALS AS THEY ARE COST-EFFECTIVE FOR WEAR, EASY TO RE-PURCHASE, AND ALLOW FOR THE HI/LOW MIX

ACCESSIBLE FAVORITES

TARGET, IKEA AND AMAZON ARE MY GO TO PLACES TO CREATE DREAM RENTALS THAT ARE DESIGN CONSCIOUS AND YET PRAGMATIC WITH THEIR ALLOCATED BUDGETS WE USE THESE ITEMS IN RENTALS AS THEY ARE COST-EFFECTIVE FOR WEAR, EASY TO RE-PURCHASE, AND ALLOW FOR THE HI/LOW MIX

ACCESSIBLE FAVORITES

TARGET, IKEA AND AMAZON ARE MY GO TO PLACES TO CREATE DREAM RENTALS THAT ARE DESIGN CONSCIOUS AND YET PRAGMATIC WITH THEIR ALLOCATED BUDGETS WE USE THESE ITEMS IN RENTALS AS THEY ARE COST-EFFECTIVE FOR WEAR, EASY TO RE-PURCHASE, AND ALLOW FOR THE HI/LOW MIX