MODANISA MAGAZINE NOVEMBER - DECEMBER 2019 EN

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MODANISA’S EXCLUSIVE GIFT FOR YOU

modanisa.com/en

NOVEMBER, DECEMBER 2019 ISSUE 60 - 61

BLESSED FRIDAY WEEK

Thousands of Styles, Amazing Prices

HOW TO OVERCOME STRESS Breathing exercises

HOW DO THEY STYLE UP? Must-haves for collegers

WHAT TO LOOK OUT FOR

While picking clothes for our children?

FALL/WINTER COLLECTION

BY REFKA & BENIN & ALIA 001_Kapak_DOL.indd 1

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Benin, Coat Product ID: D1163230

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PUBLISHING DIRECTOR Özlem GÜNEŞ EDITOR-IN-CHIEF Yasemin ÖZKAZANÇ FASHION EDITOR Güliz GÖKTAŞ STUDIO MANAGER Gencer ZİKO PHOTOGRAPHY

Can BÜYÜKKALKAN, Onur DOĞU, Berkant DEMİRBENK, Ecem AKTÜRK CONTENT EDITORS Duygu ADALI Gökay ÇELEBİ STYLING

Özlem GÜNEŞ, Dilara Gülsen ATEŞ, Beyza Şeyda TOPRAK, Rümeysa AYCAN ASSISTANT FASHION EDITOR Arzu PALUT, Asude EREN PRODUCER Armağan Merve BİLGİN CONTRIBUTORS

Çağla YORULMAZ, Gizem TOK, Hüseyin ÇİTKÖYLÜ, Gözde KARATAŞ, Salih ÇELİK, İdil HACIARİFOĞLU, Celal Hamza ALTUN, Adem İNCE, Kübra ÖZDEMİR, Emre YAVUZ, Livan YILDIZAY, AlicanTÜKLE, Aykut GÜLER, Furkan VARIŞLI, Ege ÖRS, Uzay KABULİ ADVERTISEMENTS, SALES AND SPONSORSHIP Özlem GÜNEŞ ozlem.gunes@modanisa.com HEADQUARTERS Altunizade mah. Kuşbakışı cad. No:27/1 Üsküdar/İstanbul PRESS İhlas Gazetecilik A.Ş. 0 212 454 30 00 CONTACT E-posta: info@modanisa.com Telefon: 0850 333 64 72 www.modanisa.com/en SALES SUPPORT LINE 0850 333 64 72 www.modanisa.com

facebook.com/modanisa instagram.com/modanisa youtube.com/modanisa This magazine is a free publication of Modanisa Elektronik Mağazacılık ve Tic. A.Ş

DUE TO DOLLAR FLUCTUATION, THE PRICES ON THE SITE MAY VARY. THE VALID PRICES ARE THE ONES ON THE SITE.

COLD DAYS AHEAD BUT WE ARE READY!

M

natural collection carries the essence of Fall/Winter.

We are welcoming winter in comfy coats with soft fabrics, cotton gilet dresses, jumpsuits and velvet topcoats. Discover Mnatural’s new collection blended with natural tones and fabrics as you flip through this month’s issue.

Oh didn’t you know, Modanisa has kidswear in store? Esra Seziş Kiğılı answers “What to look out for while picking clothes for our children?”

How do collegers style up; what kind of clothes do they prefer; which pieces do they have in their wardrobes?

We’ve talked about colleger style with Modanisa Advisory Committee member Sena Çolakoğlu, who just graduated from University.

Reaching 200 million annual

modanisa.com/en • SALES SUPPORT LINE: 0808 101 71 43

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visitors and giving service to 130 countries in 5 continents, Modanisa has joined the Turquality program and has become Turkey’s first global online fashion retailer. This subject had a wide media coverage; We want to share this happiness with you and so we’ve crafted our own coverage; Checkout our “Newsfeed” page.

Stress is a biological and psychological process that affects our mind and body. It has become a social fact that influences our lives negatively and we’re always looking for alternative ways to fight against it. Check out what dietician and yoga instructor İrem İlbakan Çiftçi suggests to fight against stress.

We wish you all stress-free and peaceful days.

Take care of yourselves!

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CONTENT

2019

November&December 6

CELEBRITY DUEL Feriel Moulai, Ugbad Abdi

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TRENDS Original stand, Masculine attitude, Overtime style

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24/7 STYLE GUIDE A moment of silence for the classics: Skirts INTERVIEW Sena Çakaloğlu

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BEAUTY Cornerstones of make-up

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LIFE How to overcome stress using breathing exercises

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EN ROUTE An oasis in the moor: Eskişehir

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NEWS FEED Modanisa will reach 400 million Muslim women through Turquality

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ESRA SEZIS KIGILI’S CLUES What to look out for while picking clothes for our children?

Fashion 8 22

COLOUR PALETTE EMBRACE THE SHADES OF NATURE 40 REFINED GRACE 4

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TUVA Product ID: D1102121

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CELEBRITY DUEL

FERIEL MOULAI

Muni Muni Product ID: D1299253 $ 90.90

Feriel Moulai who is the first Algerian hijabi model to walk on the catwalk during Paris Fashion Week, says that the fashion world has always fascinated her.After studying biochemistry and pharmacology in Belgium, she decided to make her dreams come true and was discovered by an agency in London.

Polo55 Product ID: D1243284 $ 13.90

SLN Product ID: D1126459 $ 18.90

Stilgo Product ID: D1104231 $ 18.90

STATING THAT SHE HAS A FEMININE, DETERMINED AND INDEPENDENT STYLE, THE SUCCESSFUL MODEL REALLY LOVES COMFORTABLE SPORTY LINES IN HER DAILY LIFE.

ROVIGO Product ID: D1239312 $ 53.90

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Benin Product ID: D617127 $ 79.90

UGBAD ABDI Born in Somalia, growing up in a refugee camp in Kenya, Ugbad Abdi’s rise to stardom begins just after her high school graduation. She made her debut at Valentino’s haute couture show thanks to an instagram message from one of America’s most famous talent agencies.

La Viva Product ID: D1240633 $ 22.90

UGBAD, WHO STEPPED INTO MODELING AT THE AGE OF 18, SIDES WITH FEMININE DRESSES FOR SPECIAL INVITATIONS; SHE PREFERS TO WEAR JEANS, SWEATSHIRTS AND HIGH HEELS IN HER DAILY ROUTINE.

Modeva Product ID: D1266185 $ 16.90 ROVIGO Product ID: D1285807 $ 46.90

By Leyal For Woman Product ID: D1145466 $ 6.90

Çağrı Giyim Product ID: D1206183 $ 41.90

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FASHION

Colour palette The deepest pastel notes of green, warm tile shades, buff and beige tones… Every colour we love this season finds its place in the new winter collection. The toneon-tone trend prepares us for a warm and cozy winter tale.

Photography: Ecem AKTÜRK Photography Assistant: Salih ÇELİK, İdil HACIARİFOĞLU / DigiOnePlus Styling: Rümeysa AYCAN Styling Assistant: Gizem TOK Make-up: Çağla YORULMAZ

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#ShadesOfColour #ModanisaMagazine To view the video contents of this page visit www.youtube.com/modanisa.

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Tuva Şal, Shawl Product ID: D700751 $ 9.90 Refka, Topcoat Product ID: D552701 $ 69.90 Alia, Pullover Product ID: D1160693 $ 31.90 Benin, Tunic Product ID: D1156977 $ 29.90 Çağrı Giyim, Pants Product ID: D821023 $ 23.90

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FASHION Benin, Coat Product ID: D517190 $ 59.90 SOUL, Tunic Product ID: D1238324 $ 34.90 Veteks Line, Pants Product ID: D684039 $ 31.90 Ayakkabı Modası, Boot Product ID: D1266110 $ 34.90

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Renkli Butik Eşarp, Shawl Product ID: D1170994 $ 9.90 Benin, Tunic Product ID: D1107651 $ 39.90

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FASHION Renkli Butik Eşarp, Shawl Product ID: D1170994 $ 9.90 Miss Cazibe, Coat Product ID: D1265027 $ 79.90 TURTAŞ, Pullover Product ID: D1227270 $ 31.90 A point, Pants Product ID: D1054180 $ 19.90 Ayakkabı Modası, Boot Product ID: D1266103 $ 34.90

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Benin, Tunic Product ID: D1105866 $ 39.90 Çağrı Giyim, Pants Product ID: D830080 $ 23.90

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FASHION Kroren, Shawl Product ID: D1157613 $ 11.90 Benin, Coat Product ID: D617127 $ 59.90 Alia, Pullover Product ID: D1160594 $ 31.90 Panaline, Dress Product ID: D1244934 $ 60.90 Bambi, Boot Product ID: D1264425 $ 47.90

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Kroren, Shawl Product ID: D1157617 $ 11.90 Mocha Triko, Dress Product ID: D1168731 $ 40.90 Benin, Dress Product ID: D1245218 $ 39.90 Dilipapuรง, Boot Product ID: D1272360 $ 58.90

Kroren, Shawl Product ID: D1157617 $ 11.90 Refka, Coat Product ID: D543442 $ 69.90

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TRENDS 1

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Original stand Free spirited styles for adventurous ones. 80’s classic; Grunge is back in town and trending again.

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1. Kaktüs Product ID: D793378 $ 66.90 2. Benin Product ID: D1174490 $ 39.90 3. Sail Lakers Product ID: D724416 $ 139.90 4. Housebags Product ID: D701899 $ 17.90 5. Dilvin Product ID: D1190382 $ 71.90 6. Kaktüs Product ID: D698309 $ 38.90 7. LC WAIKIKI Product ID: D733559 $ 5.90

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Wide cut styles with cords, earth tones and plaids are essential for this look.

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1. Tavin Product ID: D1239125 $ 39.90 2. Refka Product ID: D1163283 $ 42.90 3. Sail Lakers Product ID: D746227 $ 157.90 4. LC WAIKIKI Product ID: D1121603 $ 5.90 5. Çağrı Giyim Product ID: D820999 $ 20.90 6. Modeva Product ID: D1266253 $ 11.90 7. Alia Product ID: D1160693 $ 31.90 8. Akel Product ID: D780922 $ 11.90

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TRENDS

ROVIGO Product ID: D1272421 $ 50.90

Sail Lakers Product ID: D724393 $ 157.90

Masculine attitude

New season key style; cowboy boots are ready for winter with different sizes and styles.

Marjin Product ID: D1231794 $ 72.90

Marjin Product ID: D1265070 $ 72.90

Marjin Product ID: D1277861 $ 204.90

Marjin Product ID: D1279282 $ 85.90

Marjin Product ID: D1298910 $ 153.90

MIX & MATCH

Housebags Product ID: D1201040 $ 17.90

Marjin Product ID: D1231047 $ 157.90

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Refka Product ID: D1162982 $ 77.90

Benin Product ID: D1245218 $ 39.90

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Marjin Product ID: D1205624 $ 123.90

Overtime style

ROVIGO Product ID: D1239267 $ 38.90

Mascha Product ID: D1257880 $ 29.90

New season’s shoe staples; pointy-toed boots, croco loafers, high heels with buckles and tassels are here to style you up.

t ID: 861 90

Marjin Product ID: D1205527 $ 38.90

Derimod Product ID: D1297835 $ 200.90 ROVIGO Product ID: D1285776 $ 38.90

Derimod Product ID: D1305676 $ 175.90

Marjin Product ID: D1205583 $ 72.90

MIX & MATCH

Silver Polo Product ID: D809822 $ 53.90

Kaktüs Product ID: D793375 $ 65.90

ROVIGO Product ID: D1077657 $ 34.90

Refka Product ID: D1161895 $ 19.90

Aqua Di Polo 1987 Product ID: D855038 $ 15.90

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24/7 STYLE GUIDE Benin Product ID: D547139 $ 69.90

Refka Product ID: D1082193 $ 13.90

DeFacto Product ID: D1059133 $ 38.90

A moment of silence for the classics: Skirts

3 different styles that stand out this season shows that it’s time to give another chance to skirt combinations.

Practical lines with voluminous pleats, bold patterns and basic elegance are great for style transitions.

DeFacto Product ID: D1137593 $ 19.90 Marjin Product ID: D1205624 $ 123.90

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G-Sport POLO Product ID: D1277367 $ 21.90

MONOCHROME EFFECT Classical style: Timeless elegance in the harmony of two colours. Animal print is your go to pick if you like to give a novel touch to this look.

Benin Product ID: D1114428 $ 29.90

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DeFacto Product ID: D1183066 $ 8.90

Kaktüs Product ID: D549823 $ 57.90

Benin Product ID: D1172917 $ 39.90

Fast Step Product ID: D1280429 $ 63.90

Yours Truly Product ID: D821044 $ 27.90

ECLECTIC CHARACTER

This look harmonizes sporty and classic elements in the new season. It’s time to redress the balance with chic and comfy picks.

Kaktüs Product ID: D793830 $ 65.90

LC WAIKIKI Product ID: D571471 $ 12.90

Mevra Product ID: D912851 $ 57.90

TURTAŞ Product ID: D1227312 $ 31.90

ELEGANT FOREVER

Effortlessly stylish satin skirts and white knitwear duo, everyone should have these wardrobe-musts. If you want to adapt your look to any time of the day, just complete it with a plaid coat and suede boots.

G.Ö.N Product ID: D1271835 $ 127.90 Derimod Product ID: D1305866 $ 150.90

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FASHION

Embrace the shades of nature

In 2019-20 Autumn/Winter Season, a collection that integrates with nature is waiting for you. By adapting to changing natural and climatic conditions, we make a transition to layers with warm and cozy pieces.

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#ColorsOfNature #ModanisaMagazine To view the video contents of this page visit www.youtube.com/modanisa.

Refka, Tunic Product ID: D466516 $ 19.99 Refka, Dress Product ID: D1069429 $ 29.99 Rabia Z, Shawl Product ID: D200475 $ 9.99

Benin, Tunic Product ID: D940303 $ 29.99 Benin, Skirt Product ID: D1174490 $ 29.99 Benin, Vest Product ID: D1105885 $ 29.99 Rabia Z, Shawl Product ID: D1104675 $ 9.99 Pembe Potin, Shoes Product ID: D1264721 $ 39.99

Photography: Can BÜYÜKKALKAN Photography Assistant: AlicanTÜKLE, Aykut GÜLER Styling: Özlem GÜNEŞ Styling Assistant: Arzu PALUT, Asude EREN Make-up: Akın SERT Hair: Livan YILDIZAY Video: Ege ÖRS Video Assistant: Uzay KABULİ Drone: Furkan VARIŞLI

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FASHION

Benin, Tunic Product ID: D1110425 $ 29.99 Benin, Skirt Product ID: D1172917 $ 29.99

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Benin, Dress Product ID: D1172922 $ 39.99 Benin, Tunic Product ID: D1107651 $ 29.99 Rabia Z, Shawl Product ID: D235207 $ 9.99

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Alia, Tunic Product ID: D1156040 $ 29.99 Alia, Pants Product ID: D1171925 $ 29.99 Alia, Coat Product ID: D1161917 $ 89.99 NOVEMBER-DECEMBER 2019 •

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FASHION Alia, Pullover Product ID: D1160570 $ 29.99 Alia, Coat Product ID: D1101762 $ 49.99 Alia, Pants Product ID: D942029 $ 29.99

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Refka, Trenchcoat Product ID: D1162982 $ 59.99 Refka, Pants Product ID: D1161895 $ 19.99 Rabia Z, Shawl Product ID: D1104665 $ 9.99

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FASHION

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Refka, Tunic Product ID: D728423 $ 29.99 Refka, Pants Product ID: D1163307 $ 29.99 Refka, Trenchcoat Product ID: D543442 $ 59.99 Mervin Şal, Shawl Product ID: D274127 $ 9.99

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Benin, Tunic Product ID: D1110434 $ 19.99 Benin, Tunic Product ID: D1107589 $ 29.99 Benin, Pants Product ID: D1171328 $ 29.99 Rabia Z, Shawl Product ID: D194365 $ 9.99

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Pair up dresses with cardigans and skirts with knits for the cold days ahead. Go against the grey skies in colours ever-so bright.

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Refka, Dress Product ID: D1163351 $ 39.99 Refka, Jacket Product ID: D1160502 $ 39.99

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FASHION

Alia, Suit Product ID: D1164650 $ 49.99 Alia, Vest Product ID: D503011 $ 29.99

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Refka, Dress Product ID: D1160389 $ 39.99 Refka, Vest Product ID: D1108368 $ 29.99 Differenza, Shawl Product ID: D1109676 $ 9.99

Benin, Dress Product ID: D1110034 $ 29.99 Benin, Coat Product ID: D543366 $ 69.99 Rabia Z, Shawl Product ID: D235207 $ 9.99

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Refka, Coat Product ID: D1163000 $ 69.99 Mervin Şal, Shawl Product ID: D274127 $ 9.99

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FASHION

Refka, Tunic Product ID: D1160209 $ 29.99 Refka, Skirt Product ID: D896055 $ 29.99 Refka, Coat Product ID: D1163000 $ 69.99 Rabia Z, Shawl Product ID: D223833 $ 9.99

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Benin, Jacket Product ID: D1172915 $ 49.99 Benin, Pants Product ID: D590865 $ 29.99 Rabia Z, Shawl Product ID: D194364 $ 9.99

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Alia, Tunic Product ID: D1164313 $ 29.99 Alia, Dress Product ID: D1166528 $ 29.99 Alia, Topcoat Product ID: D1164638 $ 59.99

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INTERVIEW

Must-Haves for collegers:

Comfy jeans and sweatshirts

How do collegers style up; what kind of clothes do they prefer; which pieces do they have in their wardrobes? We’ve talked about colleger style with Modanisa Advisory Committee member Sena Çolakoğlu, who just graduated from University.

Modanisa has a “Advisory Committee” that includes people from different occupations; opinion leaders, well-known modest fashion designers, scholars, business women and one of these members is a University student, Sena Çakaloğlu.

She’s recently graduated from Marmara University Atatürk Faculty of Education.

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W

hat is the most “In” campus looks nowadays?

Because of all that lessons, homeworks, presentations, projects and scoial activities, what we need the most is comfort, looking and feeling great. That’s why, I can say that sporty-chic is “In”.

As a university student, you must have some opinions and observations on collegers who prefers modest style... Can you share your insight with us; how do they dress up? What exactly is their style?

In a college environment, especially amongst modest collegers, you can observe people in different styles who mix up various styles and change their looks frequently. But in general, comfort is always in the foreground.

Do modest university students style up different than their mothers? What is the difference between their styles?

I don’t see a difference in terms of color preferences. Both moms and daughters love pastel colors, brown tones and black. I think,

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age is not a changing factor for style anymore. Now, moms do prefer the same styles with their daughters: comfy sneakers, jeans, cotton shawls... Moms and daughters can easily use the same wardrobe. I think, there are no differences in terms of style between moms and daughters.

Do modest collegers face difficulties and limitations because of their clothing preferences?

No, fortunately I have never heard or witnessed such cruelty. Universities let people in different cultures, nations, religions and beliefs exist and stand in the same place. Nothing should affect our education life, including our style.

What are the must-have styles for a colleger?

Definitely comfy jeans and sweatshirts. I also suggest them to have their own capsule wardrobes. Timeless pieces for every look will certainly make their life easier.

Can you describe your colleger wardrobe to us? Which styles did you use the most for your campus look?

I usually prefer pieces that will work with different styles. I don’t add stuff to my wardrobe just because they are “In”, I need to feel comfortable in them. Backpacks are essential for my campus look. I love how functional they are. It easy to find a backpack for any style.

What do you suggest to the young collegers who give importance to their looks?

Firstly, they should know themselves and decide what do they like and don’t like.

Right now, there are many social media influencers they want to imitate. Of course, they can be affected by those influencers but imitating them would be a waste of time. They should create a wardrobe with the best pieces that reflect their personality and their style.

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BEAUTY

Cornerstones of make-up There are changing trends in the field of make-up every season, as well as indispensable essential products.

Without spending hours in front of the mirror, you can increase your self-confidence with a single touch.

Pierre Cardin Kozmetik, Eyeliner Product ID: D1173879 $ 6.90

Pierre Cardin Kozmetik, Eyebrow Pencil Product ID: D1173875 $ 6.90

Pierre Cardin Kozmetik, Eyeliner Product ID: D1173878 $ 6.90

New Well, Mascara Product ID: D909522 $ 5.90

Pierre Cardin Kozmetik, Lip Liner Product ID: D1173775 $ 7.90

Cosmegram, Lipstick Product ID: D1293181 $ 8.90

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New Well, Mascara Product ID: D909521 $ 5.90

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LIFE

İREM İLBAKAN ÇİFTÇİ DIETICIAN AND YOGA INSTRUCTOR @ iremilbkn

❛❛

Take a deep breath, think about positive things that makes you feel happy and relaxed. Let love, happiness, serenity and compassion flow through your body and mind.

How to overcome stress using breathing exercises Stress is a biological and psychological process that affects our mind and body. It has become a social fact that influences our lives negatively and we’re always looking for alternative ways to fight against it.

I

f you become aware of the facts that put you in stress, you can find ways to get away from these thoughts and conditions. I want to share a breathing exercise with you for overcoming stress:

• First of all, make yourself comfortable and sit down.

• Close your eyes.

• Breathe in, breathe out slowly and discover the tense points on your body during this process. While breathing, try to relieve these tense points and relax.

• Once you feel completely relaxed, exhale. This way, we can make a better start with a comfortable and deep breath.

• Take a deep breath, think about positive things that makes you feel happy and relaxed. Let love, happiness, serenity and compassion flow through your body and mind.

• Exhale and send away everything that makes you feel negative.

• Breathe in, breathe out slowly and repeat this flow everytime you breathe.

There are no limits for this exercise, keep repeating this flow till you feel comfortable and relaxed. You may lose your focus or feel like it doesn’t work at the first try, but in time you’ll be able to do it properly and feel more relaxed and comfy.

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EN ROUTE

Pr

An oasis in the moor:

Eskişehir A moorland Anatolian city that has no natural beauty has become an important tourist point in the last 20 years. With its huge thematic parks, moor beach and world-class art museum, Eskişehir is one of the mustvisit world cities.

E

skişehir has undergone a great transformation in the last 20 years. The moorland city, once passing through a dirty river, is now dazzling with its beauty; ’A visual paradise” promise for those who want to share photos on instagram. Moreover, one of the 10 safest cities in the world… Take a look at some of the beauties this ‘safe’ city has to offer.

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Benin Product ID: D517185 $ 64.90

ODUNPAZARI HOMES

D110 $2

Odunpazarı is the location point of where Eskişehir was founded and the first settlement was made.

Here you will be welcomed by well-preserved houses, each of which is at least 100 - 150 years old.

To see how people lived in Anatolia in the past; Odunpazarı is a unique place to live and experience the past as if taking a step into a time machine. At the “Wax Museum” (which almost always has long queues at entry), there are workshops where you can watch the production of glass ornaments.

Pileks Aksesuar Product ID: D290974 $ 5.90

ROVIGO Product ID: D1286162 $ 50.90

NW Accessory Product ID: D1229280 $ 31.90

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ODUNPAZARI MODERN MUSEUM (OMM) The museum was designed with inspiration from Ottoman and traditional Japanese architecture and Odunpazarı civil architecture. Designed by the renowned Japanese architecture office Kengo Kuma and Associates (KKAA), the museum dazzles not only with its architecture but also with what it exhibits. For more information about the exhibitions at the museum visit: www.omm.art/en/

Aksesuar Aşkı Product ID: D506782 $ 2.90

Refka Product ID: D1162982 $ 64.90

Modeva Product ID: D1167999 $ 15.90

Benin Product ID: D1103031 $ 24.90

BEACH AT THE MOOR

Bagmori Product ID: D1108812 $ 19.90

Veteks Line Product ID: D684039 $ 31.90

Kentpark is one of the most beautiful and popular parks in Eskişehir. The park is located on the edge of the Porsuk River, one of the main reasons why it’s listed as places to see is because it is on Turkey’s first artificial beach. Plus, there are outdoor swimming pools, restaurants and cafes, souvenirs for sale, horse riding farms, playgrounds for children and a large artificial pond. A park so beautiful during the summer and winter.

Finally, dont forget to visit Sazova Science, Arts and Culture Park which is famous for its castle.

Ladybirdistanbul Product ID: D1196199 $ 10.90

D O N ’ T L E AV E W I T H O U T S E E I N G T H E S E • Bridgehead and gondolas • Kursunlu Mosque and Complex • Meerschaum Museum • Atlıhan Handicrafts Bazaar • Museum of Contemporary

Glass Arts • Eskisehir Wax Museum • Sazova Park (Eskişehir Science, Art and Culture Park) • Haller Youth Center

• Waterfall Park • Ottoman House • Republican History Museum • Eskisehir Bazaar • Mausoleum of Sheikh Edebali NOVEMBER-DECEMBER 2019 •

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FASHION #MNatural2020 #ModanisaMagazine To view the video contents of this page visit www.youtube.com/modanisa.

R E F I N E D G R A C E Mnatural Autumn/Winter 2019-20 Collection

Photography: Onur DOĞU Photography Assistant: Adem İNCE Styling: Beyza Şeyda TOPRAK Styling Assistant: Gizem TOK Make-up: Kübra ÖZDEMİR Production: Emre YAVUZ / Lejyon iletişim

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Eda Atalay, Shirt Product ID: D1006227 $ 59.90 Mnatural, Coat Product ID: D1173411 $ 119.90 Tuva Şal, Shawl Product ID: D344625 $ 10.90 Dilvin, Earring Product ID: D1088873 $ 5.90

Benin, Pullover Product ID: D1111183 $ 19.90 Mnatural, Coat Product ID: D1167712 $ 64.90 Dilvin, Earring Product ID: D1189721 $ 14.90 Mervin Şal, Shawl Product ID: D280812 $ 9.90 NOVEMBER-DECEMBER 2019 •

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FASHION

Natural tones and natural fabrics come together in Mnatural’s new collection, be sure to make room in your wardrobe. We warmly welcome winter with comfy woolen outerwear, cotton gilet dresses, jumpsuits and velvet topcoats. Are you ready to update your style with the latest trends of the season?

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Benin, Pullover Product ID: D1111183 $ 19.90 Mnatural, Coat Product ID: D1191380 $ 69.90

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M N AT U R A L

Mnatural, Overalls Product ID: D1167652 $ 69.90 Özsoy, Shawl Product ID: D1209075 $ 10.90

NOVEMBER-DECEMBER 2019 •

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FASHION Mnatural, Coat Product ID: D1173418 $ 104.90 Tuva Şal, Shawl Product ID: D344625 $ 10.90 Veteks Line, Pants Product ID: D295134 $ 27.90 Eda Atalay, Shirt Product ID: D1006227 $ 59.90

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Mnatural, Dress Product ID: D1167640 $ 64.90 Tuva Şal, Shawl Product ID: D344625 $ 10.90

By Geda, Earring Product ID: D830022 $ 2.90

NOVEMBER-DECEMBER 2019 •

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FASHION

Mnatural, Shirt Product ID: D1167647 $ 54.90 Modex, Earring Product ID: D563419 $ 7.90

Low-key refined styles come together with elegant silhouettes. The collection, which is shaped by flywheel cuts and epaulette details, includes assertive colors such as pomegranate flower, mustard yellow and tile.

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Mnatural, Coat Product ID: D1275955 $ 104.90 Mnatural, Overalls Product ID: D1167652 $ 69.90 Tuva Şal, Shawl Product ID: D724837 $ 16.90 Ayakkabı Havuzu, Boot Product ID: D1275588 $ 19.90

NOVEMBER-DECEMBER 2019 •

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NEWS FEED

Modanisa will reach 400 million Muslim women through Reaching 200 million annual visitors and giving service to 130 countries in 5 continents, Modanisa has joined to Turquality program to become Turkey’s first global online fashion retailer.

T

urquality program aims to create global brands originated in Turkey.

Here’s Modanisa’s Founder-CEO, Kerim Türe’s thoughts on association with Turquality: “In a way, we are introducing Turkey’s power in ready-wear industry to the world. In 2011, we have started this journey with 50 suppliers, now we are working with more than 850 suppliers. We are shipping our products to 130 countries in 5 continents. We have 16 million monthly and over 200 million annual visitors. We offer contents in five languages: Turkish, Arabic, English, French, and German.

Our acceptance to the Turquality Support Program, drew us closer to our dreams in making Turkey one of the modest fashion capitals in the world.”

Kerim Türe stated that Modanisa has become the e-export champion of Turkey in the past 3 years and the company has become one of the foremost e-tailer platforms in modest fashion industry. He added: “Our export rate in our total turnover has increased to 75 percent. As a Turkish company, we feel lucky on becoming a global brand.”

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Friday, Blessed with fashion At Modanisa, during the “Blessed Friday” week in November, there will be discounted prices, easy return guarantee and brand new season clothes that your friends will love.

Decades ago in the US, a sale tradition began one lonely day in November, which has spread rapidly all over the world in recent years. As Modanisa we call this special occasion ‘Blessed Friday’ and it comes with immense discounts, offering you 1 million options of affordable and cheaper products.

We recommend that you download the Modanisa mobile app through Google Play and/or the App Store in order to follow extra special discounts. The mobile app provides exclusive offers that should not go amiss.

Keep an eye out for the last week of November when Modanisa’s Blessed Friday sale happens. All the clothes you need are going to be included. Rewards of shopping from Modanisa? Discounts, very affordable prices, unconditional customer satisfaction, easy return and an overall convenient shopping experience NOVEMBER-DECEMBER 2019 •

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TRENDS

ESRA SEZIS KIGILI’S CLUES instagram: @esraseziskigili LC WAIKIKI Product ID: D1264197 $ 47.90

LC WAIKIKI Product ID: D1162266 $ 7.90

What to look out for while picking clothes for our children?

Nowadays, parents give importance to their children’s clothing. The fast developing fashion industry and options offer many alternatives. So, which products would be right to get for our children, let’s see:

LC WAIKIKI Product ID: D1163767 $ 25.90

• The quality of the fabric must be the priority. Cotton and DeFacto natural fabrics are the Product ID: D1182148 best options. $ 27.90 • Underwear, onesies, jumpsuits and products that touches to skin should be cotton.

• Tight-fitting clothes are really bad for baby and kids’ physical development. Wide cut clothes are better for their comfort and development.

• It is really early to dress up your babies and kids as ladies and gentlemen.

Picking the perfect styles for their age is important.

LC WAIKIKI Product ID: D1270634 $ 12.90

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DeFacto Product ID: D939769 $ 8.90

DeFacto Product ID: D1228197 $ 10.90

DeFacto Product ID: D1270847 $ 32.99

LC WAIKIKI Product ID: D1271716 $ 10.90

Pinokyo Product ID: D1307670 $ 45.90

• Choosing shoes for your children is an important issue. The trendy fashion brands’ shoes can harm your children’s foot skeletal system and affect the way they walk. Instead of getting too many shoes, one or two pairs of shoes with high quality for the season will suffice.

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PLUS SIZE modanisa.com/en/alia.shtml

$

54.99 Alia, Coat Product ID: D1107592

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modanisa.com/en/Refka.shtml

$

44

.99

Refka, Coat Product ID: D1168682

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