72 WOMENSWEAR BUYER — JULY 2013
FASHION —
—
BLUTGESCHWISTER Continuing with its journey to defy the uniformity of mainstream fashion, German label Blutgeschwister experiments with new patterns, colours and stories for the new season with its latest offer for s/s 14. Artful trims embellish the brand’s contemporary silhouettes, each of which features the label’s signature approach to the striking use of colour. —
EUCALYPTUS Delicate, feminine and eccentric are the style signatures of Eucalyptus this season as the brand adds a contemporary twist to its hallmark identity with the introduction of mismatching prints and strong shades of pink, orange, blue and red. The Tina dress in a cool summer shade of mint is a key style for s/s 14. —
▲ ▲
MUSTANG Shades of blue across the entire spectrum of Mustang’s s/s 14 echo the brand’s roots as an authentic label through jeans and beyond. Boyfriend, boot-cut and skinny shapes specifically feature in the brand’s denim line, complemented by ethno-style tops with vintage elements in pastel shades through to deep indigo blue. —
2ND DAY Leather tailoring, printed jeans and jersey form the style signatures for 2nd Day this season as the brand diversifies its collection for s/s 14. Launched as the directional little sister to Day Birger et Mikkelsen in 2011, 2nd Day’s identity is rooted in jeans and denim lifestyle and draws upon the influence of cosmopolitan city life. —