JOSH O.P, MATSUI HAIR & 4BARBERS DROP THE YEAR’S BIGGEST COLLAB
IN 2026 THE AMBA WILL BE HELD ON THE LAST NIGHT OF:
Celebrate the achievements of your barbering community as we honour those who have achieved the highest level in photographic work, product, business and education. This is the single largest gathering of barbers across Australia from every company, shop and state.
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PUBLISHER
Linda Woodhead linda@mochagroup.com.au
GENERAL MANAGER
Jarred Stedman jarred@mochagroup.com.au
EDITOR IN CHIEF
Louise May louise@mochagroup.com.au
ADVERTISING MANAGER
Nina Barbara nina@mochagroup.com.au
ART DIRECTOR
Kellie Woodhead kellie@mochagroup.com.au
EXECUTIVE ASSISTANT
Brittany Murton brittany@mochagroup.com.au
CONTRIBUTORS
Louise May
Kalib Monaei & Jayden Waaka
Zoe Richards
Keegan Walkin
Ryan Poole
Gareth Philpott Matt Clarke Frank Ciccone Jimmy Rod Lance Liufau
PUBLISHERS OF Mocha Hair, Mocha Beauty and Mocha Barber
Mocha Barber is published four times a year by mocha publishing ABN 65 091 846 189 No Part of the publication may be reproduced in any manner or form without written permission. Mocha Barber does not accept responsibility for unsolicited manuscripts, transparencies, original artwork or other material. The views expressed in Mocha Barber are not necessarily those of the publisher.
No responsibility will be accepted if the publication is delayed or prevented by factors beyong the control of the publisher. No responsibility will be accepted for errors in copy, or for any loss arising from the failure of an advertisement or any part thereof to appear.
EDITOR’S LETTER
LOUISE MAY
There are moments in this role where I’m reminded exactly why I do what I do, and this issue is one of them. Closing out the final Mocha Barber issue of the year with Kalib Monaei and Jayden Waaka from Not About Us as our Guest Editors, feels less like a magazine milestone and more like a full-circle moment for our industry.
I’ve watched these two for a while now, the way they show up, the way they listen, the way they honour people’s stories without ever making it about themselves. They’re grounded, humble, sharp, and exactly the kind of voices barbering needs right now. Having them lead this issue isn’t just special for the magazine; it’s something I’m genuinely proud of. They represent everything good about this culture when it’s done with intention.
As we wrap up the year, I’ve been thinking about what 2025 asked of all of us. It’s been big. Heavy at times. Fast at others. The industry has grown, shifted, stretched, and in many ways recalibrated itself. Barbers have evolved how they work, how they lead, and how they connect with their communities. We’ve seen new voices rise, seasoned barbers refine their purpose, and shops find their rhythm in a landscape that keeps changing. Through all of it, one thing has stayed consistent, this industry still shows up for each other, and I can’t love that enough!
This issue reflects that energy. It’s real, it’s honest, it’s community-driven, and it carries the same heartbeat that’s kept barbering moving for generations. A reminder that skill matters.... but culture, mindset, and human connection matter just as much.
And now, with 2026 on our doorstep, I feel nothing but momentum. A new year always brings unknowns, but it also brings opportunity. Opportunity to grow, to collaborate, to elevate new talent, to strengthen the industry from the inside out. Barbering is shifting in powerful ways, and what’s coming next is bigger than one magazine or one platform, it’s a collective step forward.
My hope for 2026 is simple: more unity, more honesty, more respect for the craft, and more space for people to step into their potential without losing the heart behind what we do.
To Kalib and Jayden, thank you for bringing your integrity and your voice to this issue. To our readers, contributors, and the barbers who keep this culture alive every single day, thank you for riding out another year with us.
Here’s to closing the year strong, and stepping into the next with clarity, purpose and the same energy that makes barbering one of the most real, raw and meaningful industries in the world.
Wishing you all a safe and happy festive season!
Louise May // Editor – Mocha Barber Magazine // Editor in Chief – Mocha Group louise@mochagroup.com.au // www.mochagroup.com.au @mochabarbermedia @louise_mochagroup
Australia Post - Print Post 100005498 PRINTING Printcraft PUBLISHED BY PUBLISHERS OF
Mocha Barber is published four times a year by mocha publishing ABN 65 091 846 189 No Part of the publication may be reproduced in any manner or form without written permission. Mocha Barber does not accept responsibility for unsolicited manuscripts, transparencies, original artwork or other material. The views expressed in Mocha Barber are not necessarily those of the publisher.
No responsibility will be accepted if the publication is delayed or prevented by factors beyong the
NAU would like to acknowledge the traditional custodians of Australia. we pay our respects to the Elders past, present and emerging. For they hold the memories, the traditions and the stories of Aboriginal and Torres Strait Islander people across the nation.
We also acknowledge the Māori people as the tangata whenua of Aotearoa New Zealand, and honour their enduring connection to the land, sea, and sky. We pay our respects to their ancestors and elders, past and present, and to the mana whenua of this place. We recognise the significance of Te Tiriti o Waitangi and reaffirm our commitment to its principles and the ongoing partnership between Māori and the Crown
Barbering has given us the incredible opportunity to connect, network, and rub shoulders with some of the biggest names in the industry. But one of the greatest honours so far has been stepping into the role of Guest Editors for Mocha Barber magazine.
When we launched Not About Us (NAU), our mission was clear: to create a platform where barbers could feel seen, heard, and represented. We wanted to tell the real stories, the triumphs, challenges, and passion behind the chair. One of our biggest inspirations was Mocha Group, and we never imagined that so early in our journey, we’d contribute to a publication that helped shape our own media brand.
At NAU, we believe the future of barbering isn’t something that just happens, it’s built, collectively. It’s our responsibility to pass down knowledge, lessons, and stories to the next generation. As storytellers, our goal is to capture the culture of our craft, elevate our peers, and contribute to the evolution of this industry we love.
In this issue, we celebrate the unmatched legacy of The Loft Barbershop under Bruce Sam and Lance Liufau, a Brisbane institution that has become one of the most respected and influential barbershops in the country. We also sit down with HMB Barbershop National Educator @patt_thebarber to discuss finding purpose and how taking risks can lead to life-changing opportunities.
With Season 2 of the Not About Us Podcast dropping this December, we also take a moment to look back at Season 1, a season that helped us get to where we are today. Storytelling has always been how we pass down knowledge, honour those before us, and guide those who come after. Not About Us carries on that tradition, sharing lessons from experienced barbers to grow the next generation and inspire the industry to keep pushing forward.
We hope you enjoy this issue of Mocha Barber; we’re excited to share these stories with you.
Not About Us, Kalib Monaei & Jayden Waaka / Guest Editor’s, MochaBarber Magazine. @notaboutusmedia @money_cuts43 @jvydenw
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The Barber on a mission for...
NO BAD DAYS
By Zoe Richards - UK
With his barbershop and movement No Bad Days, Jake Cox is redefining what it means to be a barber. From a deeply personal battle with mental health to building a safe space for his clients and team, he’s on a mission to prove that barbering isn’t just about looking good, it’s about feeling good too.
There’s something magnetic about Jake Cox. Founder of No Bad Days in Upnor, near Rochester, UK, he’s the kind of barber who makes you feel like you’ve known him for years within five minutes of sitting in his chair. But behind the easy smile and creative energy lies a story of struggle, strength, and purpose.
“I’ve always had an interest in cutting hair,” Jake begins. “My great grandad was a one-legged barber who lost his leg in the war. Afterward, he opened his own salon. That story always stuck with me.”
Growing up in South East London, Jake was creative and restless - in bands, writing music, always searching for an outlet. He found it the moment he picked up a pair of scissors. “As soon as I started cutting, everything clicked. It became my new form of creativity.”
But not long into his career, Jake hit rock bottom. “I struggled badly with my mental health and became suicidal. It was the charity MIND that helped me through it. That experience shaped everything that came next.”
No Bad Days – born from experience
No Bad Days began as Jake’s vision of a barbershop that went deeper, a space built around authenticity, vulnerability and human connection. “When I was in crisis, I didn’t know where to turn. I wanted to build the place that younger Jake neededsomewhere you could talk, feel safe, and just be.”
What started as a one-man setup has evolved into a thriving team operating from a stunning 500-year-old listed building on the river. “It’s got history - it used to store ammunition and gunpowder, and now it’s this creative, positive hub,” Jake says proudly.
Inside, it’s every grown-up kid’s dream hideaway: a mix of treehouse, music den and therapy space. There are guitars on the wall, signed football shirts, books on mental health, gaming stations and a chill-out zone. “It’s somewhere you can come, unplug, and reset,” Jake says. “We want clients to feel they can drop their guard here.”
Upstairs, tattooist Lee Regan and Sean from Peaky Hair Lines (specialising in scalp micropigmentation) share the space. “We’ve built a community of creatives who all care about the same thing, giving people their confidence back.”
Barbers with purpose
What truly sets No Bad Days apart is the way Jake has embedded mental health awareness into the DNA of his business. Every barber on his team is fully trained in mental health and suicide prevention through the 12th Man programme.
“Barbers see clients more often than their GPs,” Jake explains. “We’re in such a powerful position to notice when something’s off. Our role isn’t to diagnose or fix; it’s to listen, spot the signs, and signpost the right help.”
Training sessions run regularly, with Jake ensuring every team member stays supported and up to date. “We check in with each other all the time,” he says. “If you’re not okay, you can’t help others. You’ve got to fill your own cup first.”
Everyone welcome
Jake’s chair is open to all, from Premier League footballers and Olympic athletes to the retired gentleman from across the road. “We don’t discriminate,” he says. “We’ve got transgender clients, young people, older people, people transitioning - everyone’s welcome.”
Each station at No Bad Days is enclosed with wooden slats for privacy.
“When you’re in the chair, it’s just you and your barber. That’s what makes it such a safe space. You can talk freely without worrying who’s listening.”
And people do talk. The space itself has become a lifeline for many. “One client once told me he planned to end his life but wanted to get a haircut first. After our chat, he decided to keep going. Now he’s thriving. That’s what this place is about, being there for people when it matters most.”
Building the No Bad Days Foundation
The next step in Jake’s mission is the No Bad Days Foundation - a project designed to provide affordable, holistic support for mental health. “Mental health isn’t just therapy,” he explains. “It’s the full picture from your nutrition to finances, fitness, purpose. Everything’s connected.”
The Foundation will connect people with trusted professionals, counsellors, PTs, nutritionists, CBT therapists, and help subsidise costs. “We want to make proper help accessible,” Jake says. “This is about community care, not crisis care.”
The initiative has already caught attention locally, with schools and care homes inviting Jake to join their wellbeing boards. “It’s surreal, but it proves what can happen when you use your platform for good.”
Changing the conversation
For Jake, the goal is bigger than one barbershop. He wants to shift how the whole industry sees itself. “We’re not just cutting hair, we’re changing lives,” he says. “Imagine if every barbershop in the country had mental health awareness built into its culture. The ripple effect would be massive.” He’s already seeing signs of that change. “Other barbers are reaching out, asking how to get involved or get trained. That’s the dream, to inspire others to make their own impact.”
And the response from clients? Overwhelming. “We’ve got guys who come in wearing No Bad Days merch and it feels like this growing movement. You don’t need a beard or tattoos to be part of it. It’s about kindness, respect, and community.”
The next chapter
While expansion is on the cards, Jake’s in no rush. “If we open another shop, it’s got to be the right people, the right vibe. Right now, I’m focusing on my team, our clients, and the Foundation.”
He’s also taking more time for outreach, especially with young people. “When I go into schools, the kids see me - tattoos, beard, a bit rough round the edges - and they actually listen. I tell them what I wish someone told me: it’s okay to be soft, gentle, emotional. That’s real strength.” Jake’s closing message is simple but profound: “Talk. Keep talking. If the first person doesn’t listen, find another. Seek professional help, the same way you’d go to a great barber for your hair, go to a counsellor for your mind. And remember; you can’t help others if you’re running on empty. Fill your own cup first, then go out and make a difference.”
Follow Jake and the No Bad Days movement: nobaddays.uk @nobaddaysbarbershop
A Legacy Unmatched THE LOFT BARBERSHOP
By Guest Editors, Not About Us, Kalib Monaei & Jayden Waaka
It’s extremely rare to find a barbershop with its own unique flair, captivating culture, and inspiring influence that uplifts, elevates, and empowers a whole generation of our industry. What’s even more rare is finding the calibre of barbers it takes to run and operate such a shop, people who don’t just have a love for the craft, but a love for serving their community, forging strong, genuine client relationships, and bringing an innovative, artistic outlook to our art form that inspires creativity throughout the industry on a whole new level. The Loft Barbershop is that shop.
From its humble beginnings, once described by Lance as “the most hood” barbershop in its area, The Loft has transformed into a cultural anchor within Brisbane’s barbering community. What began as a small, gritty shop has evolved into a creative powerhouse defined by innovation, authenticity, and purpose.
Founders Bruce Sam and Lance Liufau have cultivated a space where artistry thrives, where clients feel seen and valued, and where barbers are encouraged to push the boundaries of their craft.
The Loft’s influence reaches far beyond its walls. With initiatives such as the Faded Society Club and their men’s mental health event, The Loft Listens, the shop has become a platform for connection and conversation, addressing the needs of the community with compassion and courage. Their recent partnership with The Barbering Academy marks another step in expanding their legacy, providing new pathways for education, mentorship, and industry development.
As the Australian barbering landscape continues to evolve at a rapid pace, The Loft has not only kept up, but it has also set the pace for over a decade. Through resilience, creativity, and an unwavering commitment to their community, through their leadership, Bruce and Lance have propelled The Loft to the forefront of Brisbane’s barbering scene, earning its place as one of the city’s most respected and influential barbershops.
From Humble Beginnings
The duo’s rise to their iconic status has been anything but conventional. From their early days at the legendary Spasifik Cuts Barbershop in Slacks Creek to their time spent working together at One-on-One Barbershop, their journeys within the industry have been intertwined from the very beginning.
“One day I randomly mentioned that I cut my footy mates’ hair for fun while I was at Spasifik’s, and the owner offered me a job,” Bruce explains. “Starting as an 18-year-old in an all-Islander shop and facing rejection from clients early on, I needed to find what I could be better at. So, I focused on creating genuine connections and relationships with my clients. I told myself that if a client gave me the chance, they’d never want to sit in another barber’s chair.”
For Lance, barbering was never part of the plan. It was something that came to him unexpectedly after being let go from a factory job and spending more time hanging out at his cousin’s barbershop. “Shoutout to my cousin Robbie, Rest in peace, who was actually part-owner of Spasifik Cuts at the time,” Lance recalls. “After getting let go from my factory job, I just found myself hanging out at the barbershop. One day my cousin rocks up and says, ‘Bro, you’re here every day using our power and eating our food, how about I teach you something so you can pull your weight around here?’ I asked him what he had in mind, and he said, ‘How about I teach you how to cut hair?’ And the rest is history.”
A Brotherhood Built on Growth
With a friendship that’s spanned 18 years, Bruce and Lance have formed a bond that goes far beyond friendship, one that has grown into a brotherhood felt throughout the daily operations of their barbershop. Over the course of their journey, they’ve shared some truly pivotal growth moments: taking the educational stage together, becoming business partners, building a team, and now forging a legacy that continues to unfold. Their shared hunger to pursue growth, elevate standards, and spread their love and passion for the craft has pushed them forward throughout their careers.
And when it came time to create The Loft, neither of them wanted to take the leap alone. They both realised that together, they could build something far greater than anything they could create on their own, something to call their own. The Loft.
Early Days at the Loft
2015 marked the opening of The Loft, and those early days are looked back on fondly, forming some of the most memorable moments in the shop’s history. “We were the most hood barbershop, no AC, just fans. I even used to wear slides to work sometimes,” Lance recalls with a laugh. “When the doors first opened, it was all about the cuts, cleanliness, and precision. We’d have a lineup in front of the shop before we even opened most days.”
For Bruce, that period marked the moment he could elevate the standard of professionalism while building a creative space he could truly call his own, not just through the service provided, but through the first impression a client had when walking through the door.
“The way I see it,” he says, “if the client looks at me and thinks, ‘he looks like he takes care of himself,’ then I know he’ll be able to take care of me in the chair.”
“We wanted to show the industry and the community that even though our shop may be located in a lower demographic, we could still display class and professionalism,” Bruce continues. “It’s our duty of care as barbers to be genuine and to educate our clients on products and services, to ensure they’re receiving what’s best for them.”
Growth of a Community
“Some of my most memorable moments since starting The Loft all have to be with my clients,” Bruce explains. “Being able to grow with them, be a part of their lives, share in their growth… birthdays, weddings, and watching them become fathers, that’s the biggest blessing.”
Their desire to be genuine, transparent, and authentically themselves has played a massive role in growing not only the community of clients they serve, but also a strong online following of barbers who have looked to them for inspiration over the past decade. This support has empowered The Loft to create initiatives such as the Faded Society Club and The Loft Listens, their men’s mental health event. These initiatives aim to spark real conversations while offering opportunities for camaraderie and connection to those who may be struggling or suffering in silence. Their mission goes beyond bringing clients together; it seeks to unite barbers as one big community and educate the next generation on how to avoid carrying unnecessary weight, pressure, or emotional energy from the stories they encounter daily.
Lance adds, “We want to teach the next generations of barbers that we take in a lot during the day, so many stories and different people’s energies. It’s important not to hold onto someone else’s story or energy. Remember to fill your cup, recharge, and look after yourself.”
Becoming the Standard for a Generation
When asked how they feel hearing people within the industry refer to them as “Barbering Royalty,” “GOATs,” or express how much they’ve been inspired by the duo, their content, passion, and love for the craft, Bruce and Lance share remarkably similar sentiments.
“Blessed. We get to do something that we love. We are genuine, authentic, and transparent,” Bruce explains. “When we first started, we copped a lot of hate from other barbers. Why be against each other when we can share the love we have for our art form and grow, together?”
Lance adds, “It’s humbling. When you do what you do on a day-to-day basis and you’re passionate about it, you never really know who’s watching or how far your reach goes, or who will connect with what you do and find relatability in it. Be authentically yourself, and just be a good human being.”
A NEW ERA: The Next 12 Months
Just when you thought they’d done it all, the “New Era” of The Loft Barbershop is shining brighter than ever. With an even greater focus on serving their community and creating a space capable of hosting both industry and community events, The Loft is stepping into a chapter where everyone is welcomed, supported, and inspired. Alongside a new team of young, hungry, and talented barbers, each ready to uplift, serve, and continue showcasing The Loft’s class, professionalism, and service, the transition into this next phase has come naturally.
“Our goal with The Barber Academy partnership is for it not to be your average course,” Lance explains. “We want the next generation to be immersed in what it truly means to be a barber and to experience barber culture first-hand in the shop.”
With The Barber Academy partnership locked in, The Faded Society continuing to grow, and their own formulated product line on the way, The Loft remains committed to elevating, uplifting, and inspiring yet another generation of barbers to be authentic, passionate, kind, and humble.
Now part of Brazen Barber Studio, he combines that lived experience with a grounded, community-focused approach, bringing London-level standards back home while building his own path as a barber and emerging educator.
In this chat with Editor of Mocha Barber, Louise May, Noah reflects on where it all started, the people who shaped him, the lessons that stuck, and what comes next.
Tell us a bit about you and how you first got into barbering. What drew you to the craft?
I grew up on the Gold Coast doing the usual coastal city kid things, surfing, BMX, skating with my mates. That’s where I met my good friend and tattoo artist, Gary Hensleigh. I first saw him skating a homemade half pipe and over the years his style, tattoos, and the way he carried himself shaped a lot of who I am today.
Gary had hair down to his back, then one day he came home with a Schorem-style slickback. That was the moment I fell in love with haircuts and that whole classic style.
As a teenager, if clippers came out at a party, I was usually the one holding them. I had no idea what I was doing, but somehow things turned out okay. I spent years moving in and out of trades, restaurants, and warehouses, trying to find something I genuinely cared about. Around 2020–2021 I was planning on moving to the UK and kept thinking, “I cannot be a tradie in England, waking up in the dark cold winter.”
Then one day I came across Sam Rascals on TikTok, his style, his videos, everything caught me. When I realised he was a barber, that was it. I spent hours scrolling through his content and became obsessed with barbering, especially the UK style.
I turned the spare room in my apartment into a studio and bought cheap Amazon gear, $20 scissors that honestly weren’t that bad, clips, combs, spray bottle, Magic Clips, Wahl Berets. Friends would come over after work, and I would butcher them as often as possible.
Eventually I knew I needed real training. I was working full time as an apprentice fitter and turner, earning good money, and changing careers meant taking a massive pay cut. But I had a friend who pointed me to Backbone Barbershop. After a week of messaging, Sam Squires (the owner) called me and offered me an apprenticeship. I said yes immediately. I gave myself one year to get good enough to work in London. Six months into cutting full time, I was offered a job in British GQ’s No.1 barbershop.
You started your career training under Sean Hayes. What was that experience like, and what’s it like now working alongside him at Brazen Barber Studio?
I started with Sean as my shop manager and at first, he was tough to crack, the scary Irishman who didn’t sugarcoat anything. One day I got complacent and didn’t finish my jobs. He pulled me aside and told me exactly what he expected. I still remind him of that moment.
Sean set the foundation for how I work. We always had the saying “If you’re on time, you’re late.” Every morning I’d arrive 45 minutes early, usually still after him. It was like a silent competition, whoever was first was working the hardest.
Everything was about consistency and discipline, but still having a laugh. Towels dipped and rolled the same way every morning, a spotless deep clean every Friday, we worked together like a well-oiled machine.
To this day, Sean is someone I go to for advice. Working at Brazen is exactly that, working with him. There’s no boss-employee energy. We bounce ideas off each other, support each other’s goals, and there’s always respect that Brazen is his project. We work together like a dynamic duo. If it isn’t broken, don’t fix it.
You took a big leap moving to London early in your career. What made you go, and how did that experience shape you?
I was planning on moving to London before I even knew I’d be a barber. I moved over with my partner Millie, and it ended up being one of the biggest parts of my career.
After two months of travelling, I was offered a job at OS Lifestyle (owned by George Oakley and Joe Steven). At that point I had been cutting for only six months and suddenly found myself in a British GQ-nominated barbershop in central London. Terrifying.
Living and working in London taught me that there is always someone better than you. It kept me humble and hungry. I just wanted to reach “that level.”
I met Mark Hawthorne at the 2022 AMBAs when he was with AREA Studio. I idolised him. I’d get my haircut by him every fortnight at Paradigm just so I could watch and learn from someone so dedicated to refining their craft.
You worked with some of the best overseas. What did you learn from barbers like Dino Ciro Antony and Mark Hawthorne?
Learning from Dino and Mark and also Ed Hoadley was next level. Those guys are insane. Their knowledge and experience are unreal.
Dino was an educator for MENSPIRE before owning Paradigm Salons. I did a few courses and look-and-learns and every time I walked out feeling ten times better, hungrier, and desperate to learn more.
I spent hours watching MENSPIRE Ireland and Alexi Michael on YouTube trying to absorb everything.
The biggest thing I learned was shape. How hair moves, how to control it, how to build structure. Shape is everything in a haircut now.
How different was the barbering scene in London compared to the Gold Coast?
It wasn’t hugely different, but the average skill level and standard were definitely higher. The density of barbershops was wild, shops literally two doors down from each other and whole streets with three or four shops. There are always enough heads to cut, you just need your clientele.
The Gold Coast has come a long way though. There are so many young barbers pushing hard, and it keeps me on my toes.
You’ve spoken about versatility, consistency, and customer care. How do those show up in the way you work today?
Versatility is massive. In an average day I’ll do everything from skin fades and beards with sharp lines to softer layered looks or full 80s-style shags.
Being able to deliver anything keeps clients loyal.
Consistency is everything. There’s nothing better for a client than sitting down knowing they’ll get exactly what they want every time. Seeing their face light up when you’re done is the most rewarding part of my day, maybe equal to the end-of-week beer.
Whether it’s a terrified new client, someone wanting a change for summer, or a loyal regular, giving them exactly what they envisioned is what makes this worth it.
I’m reading a book called Ikigai, the Japanese concept of purpose in life. This is my ikigai.
You’ve already had quite a journey. What’s next for you?
Right now, it’s about filling my column and settling back into my hometown. After moving between here and London and now the new Brazen location, I’m keen to stay put and do what I do best.
I’m also starting to dip into education. I remember how hungry I was to learn, and now I love teaching because it forces me to slow down, refine my skills, and understand what I’m trying to achieve.
The goal is to run my first proper education class early next year.
What’s one piece of advice you’d give to new barbers entering the industry?
I won’t say “young”, I’ll say new. I was 22 when I started, and you don’t need your career figured out early.
I changed my life in two years from a tradie hating my job to doing something I’m excited to walk into every day.
My advice:
Find a mentor you can look up to, do the work, be obsessed, and go all in.
@noahlockwoodhair
BEYOND HAIR. BEYOND LIMITS.
RE-VOLT | The Hair Reignite
By Keegan Walkin
I received the invite like a whispered password, a calling card signaling something different. The invitation came in the form of a voice note from Benjamin Cucanic direct to my Instagram: a raw, casual message detailing a vision too powerful to be contained, and how excited he and Milo were to bring this event to the people. I was immediately drawn in and glad to accept the invite.
From the moment I stepped into the shadows of The Third Day in Melbourne, an epic bar-style warehouse often used for pop-up nightclubs, it was clear: this wasn’t just another industry gathering, this was a cultural moment! The atmosphere was thick with creative anticipation, the air buzzing with an energy that felt vibrant and truly immersive. It was a compelling force that pulled you in, promising something genuinely new.
To witness this fire being stoked by the RE-VOLT crew, friends who are warmly inviting new energy into the hair space to share their powerful passion, was an honour. They weren’t just putting on a show; they were initiating a meaningful dialogue, a necessary spark for the industry.
My name is Keegan Walklin, and I am the 2024 AMBA Barbershop Team Member of the Year and after attending the event, I knew I had to write about this experience and gather commentary from other creatives who attended. I sat down with Benjamin Cucanic, Milo Le, and Xian-ri to discuss the heart of their movement, the risk, and the sheer creativity that redefined what an industry event could be.
The Vision - Why a Reignite Was Necessary
The first thing the crew made clear is that RE-VOLT isn’t a person or a single style. It’s a declaration.
“RE-VOLT is a movement that goes beyond cutting hair, it’s where fashion, barbering, and culture collide,” they shared. “It’s a space for creatives to break free from the mundane and encourage the limits of what the traditional system allows. RE-VOLT is for those who want to express, challenge, and redefine what it means to be an artist in this industry.”
The concept is simple: total creative freedom. Each artist builds their own collection. From the music, the makeup, the performance. It is their distinct vision brought to life on stage, uncompromised.
This demand for bold expression was born from creative frustration. The Australian hair scene had simply become too predictable.
“We got tired of waiting for change, so we became the movement.”
The catalyst was clear: Witnessing the audience response during a major industry festival Benjamin said, “I felt like everyone lost interest in the trade stands but when Milo Le’s artistic haircut hit the main stage, it was immediately the most shared moment of the weekend.”
“That proved people want artistry, not more sales,” they insisted. “The Australian scene had started to feel repetitive, the same competitions, the same education formats, and very little true creativity.”
The name RE-VOLT sets the perfect tone: it’s about inspiring change with purpose. It’s a stand for creativity, a space where hair and fashion don’t just coexist, but genuinely connect.
The Art of Connection - The Long-Term DNA
For the RE-VOLT crew, the fusion of hair and fashion isn’t an option. It’s an innate understanding of aesthetics.
“Hair and fashion are built from the same DNA, both express form, flow, and emotion. The silhouette of each garment echoes through each haircut. Every line, texture, and movement contributes to one cohesive visual story.”
They noted that somewhere along the way, the industry stopped treating the two as equals. RE-VOLT exists to restore that balance. Every detail, from the music pulsing through the speakers to the way the model moves, was crafted to create a unified, seamless experience.
“The long-term vision of RE-VOLT is to build a space where creatives can push past their limits for the sake of their craft. A place where barbers, designers, and artists collaborate freely to shape something bigger than themselves, not just a show, but a movement redefining what Australian style and culture can be.”
The Execution - Creative Flow and Independence
If the vision was bold, the execution was authentic and uncompromising. Their choice of venue was central to the overall feeling.
“We didn’t want a traditional venue with rows of chairs and polished lights, we wanted something underground,” they shared. “The Third Day gave RE-VOLT that raw, industrial energy that made people feel like they were part of something real, something that was genuinely innovative.”
The venue became part of the experience: “Every brick, beam, and shadow in that space carried the feeling of creative freedom. That’s exactly what we wanted, for people to not just watch the revolution, but to feel it.”
Behind the scenes, Benjamin Cucanic and his brother Oliver managed the massive logistics and production flow, while Milo Le was the creative compass, ensuring the artistic vision was upheld. A high-pressure moment occurred when an original partner pulled out just four days before the event, leading to a crucial collaboration.
“That’s when Xian-ri stepped up. A hungry and talented up-and-comer, he didn’t just fill a space, he became a highlight. His creativity, confidence, and execution blew our expectations out of the water.”
But the real breakthrough wasn’t operational; it was psychological. Faced with resistance and setbacks, they found fuel for the flame.
“We all had a lot of personal setbacks. Instead of letting it stop us, we doubled down and built RE-VOLT completely on our own terms and own dime. The breakthrough wasn’t about getting support; it was about realising we didn’t need permission. That shift in mindset changed everything.”
Their selection of artists and models focused entirely on purpose over popularity.
“The artists we brought together weren’t chosen for their popularity; they were chosen for their purpose. Each one saw eye-to-eye on what RE-VOLT was trying to achieve: to spark something new in the industry.”
The models presented artistic expressions, not just haircuts. “RE-VOLT was built to make people question limits and leave them inspired to raise their own.”
The Cultural Reset - Shifting to Unity
If RE-VOLT is a movement, what is the positive shift? What does a “cultural reset” actually mean?
“A cultural reset means shifting the mindset from competition to collaboration,” they stated unequivocally. “For too long, the industry has been built on ego: barbers protecting techniques, salons isolating themselves, and creatives hesitating to share ideas. RE-VOLT was designed to gently break that cycle.”
They wanted to create a space where artists stood shoulder-to-shoulder, not head-to-head, but cheering for each other’s success.
“When barbers, stylists, and designers start working with each other instead of trying to outdo each other, that’s when the industry grows. To us, that’s the reset, removing the walls, rebuilding the culture, and reminding everyone why they started in the first place: to create, to inspire, and to push the craft forward together.”
For them, success wasn’t measured in dollars; it was measured in energy.
“The moment we saw the crowd standing shoulder-to-shoulder, phones up, eyes locked on the stage. That was it. You could feel it, the goosebumps, the buzz, the spark that reminded everyone, not just us, but those who came to watch why they fell in love with this craft in the first place.”
The real impact, they stressed, was the connection afterward: “The true measure of impact was seeing barbers, stylists, and artists who had never met before suddenly swapping ideas. That connection, that unity, is something the industry’s been missing.”
The ultimate hope for every attendee was simple: to walk out of the event feeling reignited.
Personal Commitments and Future Steps
Every creative has a turning point. We discussed the “aha” moments that led them to embrace this project, and the surprising reward since the show ended.
Benjamin Cucanic
“I realised the industry had forgotten what it felt like to feel something through hair. Everything became transactional, cut, post, repeat. RE-VOLT was my way of breaking that cycle and proving that barbering can be art again.”
The Reward: “The most rewarding moment came after the show, when people started coming up to us asking how they could be part of the next one. That’s when it hit me, we’d built something that people didn’t just want to watch, they wanted to belong to.”
Xian-ri
“My moment was realising that hair isn’t just grooming, it’s performance art. It was a chance to elevate barbering into something sculptural and expressive.”
The Reward: “The biggest, unexpected reward has been the response from people who saw the artistry behind it. It opened doors, sparked conversations, and proved that creative risk-taking in barbering has a real impact.”
Milo Le
“The moment I knew RE-VOLT was a project I wanted to be part of was when I realised we were setting out to show the true range of what male hair can be, not just clean fades or classic cuts, but the creative, the technical, and the artistic side that rarely gets showcased on a runway. That vision aligned perfectly with what I’ve stood for my entire career.” Finally, the lesson that changes how they approach the future: “The single biggest lesson we learned is that independence is where true creativity lives.”
What the People Had to Say
“It seemed like something different in the industry, not just another hair event which is rare in the barbering industry here in Melbourne.”
“I think for me it was a huge night of inspiration, seeing the team put on an event like this really sparked a curiosity in me for more of this kind of thing. Focusing less on hair education and more on the ART of hair, fashion and culture.”
Simon Doyle - Akro Studio (@simondoylehair)
“For myself I took it as a good opportunity to do a look and learn. What I got out of the event was way beyond that though. It was an insightful combination of hair, culture and fashion. I really loved seeing modern and classic barbering techniques used in fashion show format. It was unlike anything else I’ve been to and I doubt I’ll go to anything like it again.”
Maddi Rogers AKA Punk West - Mumawest (@punk_mamawest)
“Revolt was the perfect setting, a fusion of incredible hairstyles and fashion, which is something I truly appreciate. For me, a haircut is an extension of a person’s style and personality, and this showcase embodied that perfectly. Fun, exciting, and everything I expected it to be. Hopefully it inspires more events like this within our industry bringing together community, good vibes, and incredible talent”
Nadine Claffey - The Art Barbers (@nadxhair)
“I was drawn to the event because I’m always there to support fresh ideas and champion people celebrating the craft of hairdressing and barbering. I loved the event; it was a full vibe of people expressing themselves creatively and people bucking the trends and making movements. Looking forward to the next one.”
Lyndal Salmon - Biba Academy (@lyndalsalmon)
The Call to Create - Advice to the Stifled
The final message is an encouraging call to action for anyone feeling uninspired.
“The truth is, we didn’t get permission from anyone to do this. We just decided to build it ourselves. That’s what we need more of in this industry, people who stop waiting for approval and start creating.”
Their advice is heartfelt: “To anyone feeling stuck or uninspired: take the risk. You don’t need a sponsor or a big name to validate your ideas. If you don’t see an event, a space, or a culture that reflects what you stand for, create it yourself. That’s what RE-VOLT is about: creating change, not waiting for it.”
RE-VOLT wasn’t just a show; it was an affirmation. It was a positive statement that art and passion still belong at the heart of the hair industry. The movement has begun, and the inspiring energy I felt in that warehouse is only just starting to connect with more people.
Keegan Walklin - Kings Domain Barber Shops 2025 Aus/NZ Barbershop Team Member of the year @k.w.barber
Keegan Walkin, 2025 AMBA TEAM MEMBER OF THE YEAR.
NEWS & GEAR.
Joiken launches the Disposal Blade Container
Introducing the Long Bristle Neck Brush by Joiken
The Long Bristle Neck Brush features soft, thick bristles to provide gentle care for sensitive skin, enhancing client comfort. A curved wooden handle ensures easy, comfortable grip for precise barbering control. Lightweight design and watercleanable bristles offer convenience and hygiene for daily use. www.joiken.com.au
The Disposal Blade Container is a compact, lightweight, and durable plastic solution designed specifically for safe disposal of used sharp razor blades. Its square shape maximises space efficiency while the corrosion-resistant material ensures long-lasting use. Measuring 10 x 7.5 x 15.5 cm, this container is ideal for safely disposing of sharps, including those contaminated with medicinal products and residues, promoting hygienic and secure waste management in both professional and personal settings.
Features include:-
• Securely contains used sharp blades, reducing risk of accidental cuts and injuries
• Compact, lightweight design saves space and is easy to handle and store
• Made from durable, corrosion-resistant plastic, ideal for safely disposing contaminated sharps www.joiken.com.au
Dateline Imports is the New Home of L3VEL3!
Get ready to level up! Dateline Imports is thrilled to announce that it is the new home ofL3VEL3, the global men’s grooming brand shaking up the industry with bold innovation, professional performance, and undeniable style.
Known for delivering the most innovative and in-demand professional brands, Dateline Imports is excited to addL3VEL3to its portfolio. This partnership marks another bold step in Dateline’s mission to connect Australian stylists, barbers, and consumers with cutting-edge global innovation.
L3VEL3 is by the artist for the artist, aiming to reinvent the barbering industry through ethical innovation. From the professional stylist to the retail customer, L3VEL3makes innovation accessible. The product line is extensive, and the bottle sizes are generous, butL3VEL3 never compromises quality for quantity.
Founded in 2011 by CEO Jay Nouri and world-renowned barber A-Rod, L3VEL3 was born from a shared vision to uplift the barbering industry to the same prestige as the salon world. What began as a mission to fill the gap in quality men’s grooming has evolved into a global phenomenon, with products now loved and trusted in over 30 countries.
Built on values of ethical innovation, respect, and passion, L3VEL3 offers a complete range of haircare, styling, skincare, shaving, and grooming essentials. Generous in size and big on results, L3VEL3 empower professionals and consumers alike to take their style to the next level. For more information on this brand, or to learn how to incorporate L3VEL3 into your barbershop or business, including stockist details, contact Dateline Imports.
www.datelineimports.com.au
Sit back in a Chair of Legends from Comfortel
Designed for the modern barber, these chairs combine attitude, comfort, and durability. With firm, supportive seats and adjustable height, they are designed for ease and precision at every angle.
The Bat Man commands attention in full matte black—bold, compact, and built for those who embrace the dark side of style.
Its counterpart, the Joker, dares to stand out in deep Merlot, bringing character and confidence to every cut.
Together, they redefine the art of the modern barber throne. www.comfortel.com.au
Just Cuts Builds International Growth Momentum with Landmark Week In Canada
Just Cuts has marked a major milestone in its international expansion with an outstanding debut at The National Franchise Show in Toronto.
The event saw overwhelming interest from Canadian entrepreneurs, with the Just Cuts team engaging in non-stop conversations across the two-
day expo. Hundreds of franchise seekers and industry professionals visited the buzzing Just Cuts booth to learn more about the brand’s unique, noappointment, walk-in salon model.
“Canada is a key growth market for Just Cuts, and the energy and enthusiasm we experienced at the Toronto Franchise Show exceeded all expectations,” said Amber Manning, CEO of Just Cuts. “This event has fast-tracked conversations with a number of highly motivated potential partners, and we’re already progressing several of these into formal franchise discussions.”
The Toronto show marks the next chapter in Just Cuts’ global expansion journey. It comes after the successful recent launch of JUSTICE Professional Haircare in Canada the premium haircare range created exclusively for Just Cuts salons and now stocked at Healthy Planet and Well.ca nationwide.
With over 230 salons across Australia, New Zealand, and the United Kingdom, the Just Cuts brand is now poised to establish a strong presence in North America. The company’s proven systems, training, and ongoing franchisee support have been key to its reputation as a trusted and resilient franchise model.
“We are proud to be bringing our brand into Canada,” Amber Manning added. “Our focus is always on supporting franchise owners with the tools, training, and systems they need to succeed. The momentum we’re seeing is a clear signal that Just Cuts’ walk-in model resonates strongly with Canadian consumers and entrepreneurs alike.”
Just Cuts’ Canadian expansion follows a strong period of international growth, with the brand continuing to build on its position as a leader in affordable, accessible, and quality haircare worldwide. www.justcuts.com.au
The Wait is Over! BaBylissPRO
× Tomb45
is Coming to Australia!
Barbers, the wait is officially over! Dateline Imports is excited to announce the launch of the BaBylissPRO × Tomb45 Wireless Charging Clipper and Trimmer, coming to Australia in early 2026. Cordless, powerful, and precision-engineered, this duo is made for barbers who demand freedom, speed, and control like never before. Say goodbye to downtime, cords, and compromise. This is your new way to cut. Designed in collaboration with Tomb45 (@ officialtomb45), a leading barbering brand and education platform founded by renowned U.S. barber, educator, and YouTuber Chris Bossio (@bossiocuts), this collection fuses BaBylissPRO’s legendary power and precision with Tomb45’s tech-driven, education-first ethos. Bossio is known for creating professional barbering tools and running educational programs that help barbers improve both their technical skills and business practices. Tomb45 is designed “by barbers, for barbers,” reflecting his commitment to supporting the barbering community.
crafted to improve the cutting experience.
BaBylissPRO × Tomb45 Trimmer: Precision-engineered for lineups and finishing, the Deep-Tooth Metal Injection Moulded (MIM) T-Blade and new reversed blade orientation provide unmatched visibility and accuracy.
The DS1 Dual-Speed Motor delivers consistent power at both 7,500 RPM and 6,800 RPM, while the dual lithium-ion batteries supply up to 3 hours of runtime. Finished in the same sleek, ergonomic design, this trimmer is built for all-day comfort and next-level control. One collection. Total freedom. Zero compromise.
For barbers who demand the best, performance, precision, and innovation without limits, the BaBylissPRO× Tomb45 Collection delivers all the power, control, and convenience you need to cut your own way. Discover this revolutionary new collection, coming to Australia through Dateline Imports P/L in early 2026, it’s set to make a statement on every barber shop floor. datelineimports.com.au or babylisspro.com.au
Whats New at M&U Imports
The result of this collaboration? Tools combine BaBylissPRO’s legendary power and precision with Tomb45’s tech-driven barbering innovation. The result is unmatched mobility, endurance, and control on the shop floor. At the heart of the collection is the new DS1 Dual Speed Motor, offering 7,500 RPM for power and 6,800 RPM for refined control. Dual high-capacity lithium-ion batteries and a battery level LED screen keep charge visible at-a-glance.
Each tool works seamlessly with the BaBylissPRO Wireless Charging Pad (sold separately) and features auto shutoff for safe, cord free operation.
BaBylissPRO × Tomb45 Clipper: The Black Titanium Metal Injection Moulded (MIM) Fade Blade glides through hair with ultra-smooth precision, featuring built-in oil reservoirs to reduce friction and heat. The compact ergonomic design ensures maximum comfort and control, while the DS1 DualSpeed Motor delivers relentless torque and speed for every cut. With up to 4 hours of runtime, LED battery display, and wireless charging compatibility, the Tomb45 Clipper is
- Lucky Tiger has landed in Australia. Trusted for over 80 years, Lucky Tiger products keep men looking sharp, styled and ready.
- Clippercide Spray is the world’s leading clipper disinfectant, delivering five-in-one performance: it disinfects, lubricates, cleans, cools, and prevents rust.
- Hi Lift offers a comprehensive range of premium mannequin heads, from medium to extra-long lengths. The collection also includes men’s heads, available with or without beards.
- American Barber leads the industry with its advanced Anti-Dandruff Shampoo, formulated to eliminate dandruff fast and keep it from coming back. Experience a cleaner, healthier scalp with long-lasting results. Contact M&U Imports at www.muimports.com.au
NEWS & GEAR.
Why the AHC Is every salon or barbershop owner’s essential partner
the AHC works behind the scenes to safeguard your future.
The power of community: The AHC isn’t just about policy and paperwork, it’s about people. It’s a thriving network of salon owners, barbers, educators, and suppliers who share knowledge, celebrate success, and elevate the standards of the industry. It’s about being part of something that represents professionalism, integrity, and passion for Australian hairdressing.
Coming up – 2026 AHC Events: After the huge success of the 2025 AHC Industry Day and Leadership Summit + Schmoozefest, these flagship events return in June 2026 at the beautiful Ivy Ballroom, Sydney.
• Industry Day – Friday 26 June 2026: A full day of insight and education focused on the future of hair industry training and business innovation.
• Leadership Summit + Schmoozefest – Saturday 27 June 2026: A premium afternoon and evening of leadership, inspiration, and networking in signature AHC style.
Early bird tickets available!
In an industry built on connection, creativity, and care, it’s easy for salon and barber business owners to put themselves last. Between juggling staff, clients, and rising costs, the business side of hairdressing can feel like a solo sport – but it doesn’t have to be.
Why the AHC? The Australian Hairdressing Council (AHC) is Australia’s leading and most trusted voice for salon and barber owners. As the only national peak body representing the professional hair industry, the AHC provides what every business owner needs but rarely finds – resources, support, community, and advocacy in one place.
A recent AHC survey revealed that 70% of salon owners say rising operational costs are their biggest challenge. Add constant Fair Work changes, staff shortages, and compliance demands, and it’s clear that running a business without external support can be overwhelming. That’s where the AHC steps in. Membership gives business owners access to HR and employee relations support, legal updates, workplace compliance tools, and education that simplify the complex world of business management. Since 2022, there have been over 35 amendments to the Fair Work Act, each one potentially affecting your obligations as an employer.
The AHC’s HR Advisory Team – with unlimited member access – translates those legislative changes into plain language and practical steps, so you can focus on what you do best: leading your team and delighting your clients.
Strength in numbers – why belonging matters! Research shows that businesses connected to an industry association perform better than those that go it alone, with stronger profitability, efficiency, and risk management.
Put simply, businesses that belong to a professional community thrive because they have access to the knowledge, tools, and networks to adapt faster and operate smarter. When you’re part of the AHC, you’re not just keeping up, you’re leading the way.
What you gain when you join: Whether you’re a salon owner, solo operator, barber, educator, or supplier, there’s a place for you at the AHC. Members enjoy:
• HR and IR support from industry experts
• Access to compliance tools, policies, and workplace templates
• Exclusive business education and webinars
• Advocacy at state and federal levels
• Connection to a likeminded, supportive community
“Running a profitable, successful business requires many skills that we do not learn as hairdressers working in salons,” says Kym Krey, The Salon Mentor. “The AHC is the network you need to support your business.”
AHC membership is more than a resource, it’s a partnership that grows with you. From business advice to workplace guidance, you’ll find support every step of the way.
Turning challenges into opportunities: Every industry faces disruption, and the hair industry is no exception. Rising costs, evolving client expectations, and workforce shortages continue to reshape how hair service businesses operate. The difference between surviving and thriving often comes down to connection: who you have in your corner.
The AHC advocates for you at every level, ensuring the industry’s voice is heard by government and policymakers. Whether it’s championing fair workplace legislation, securing training reform, or tackling skills shortages,
Ready to raise the bar? Running a business isn’t easy, but it’s easier when you’re part of a collective that understands your challenges and champions your success. The AHC helps turn uncertainty into opportunity with the right knowledge, community, and advocacy by your side. It’s time to stop going it alone.
Join Australia’s most supportive hair industry community.
www.theahc.org.au
Haircuts meet humanity in game-changing partnership
What began in a Perth carpark 10 years ago, where a few volunteers gave free haircuts to people experiencing homelessness and poverty, is now reaching new heights.
Short Back & Sidewalks is proud to announce a landmark partnership with global hair industry icon KEVIN.MURPHY, who joins as the founding member of the new national Hair Alliance.
The alliance will bring together hair industry brands to collectively make a positive impact and change lives across Australia.
Short Back & Sidewalks founder Craig Hollywood said the partnership with KEVIN.MURPHY is grounded in passion, purpose and shared values.
“A relationship with a hair industry leader will ensure we can grow our army of volunteers and also the positive connections we make with people experiencing homelessness and poverty around the country,” said Craig. Through the act of giving a free haircut, volunteers build a connection with clients, offering a time and space in which they are not defined by their circumstances; they are seen, heard and valued.
“I’ve seen how as stylists we have the ability to completely change the way someone feels about themselves, how we can restore their confidence and remind them that they matter,” said Kevin Murphy.
“We’re incredibly proud to partner with Short Back & Sidewalks to support the emotional power of human connection through stylists to restore dignity and confidence.”
The new Hair Alliance is calling on the wider hair industry to get involved in helping people in need and use the superpowers hairdressers have to transform lives both in terms of their technical skills and their ability to make personal connections.
To mark the beginning of the partnership, Kevin Murphy himself joined members of the KEVIN.MURPHY team in Perth for a special event with Thread Together, run by Anglicare WA.
Clients received free haircuts and styling by the KEVIN.MURPHY team, followed by a personal wardrobe styling session with brand-new clothing from Thread Together, offering a complete transformation in both appearance and self-esteem.
The Hair Alliance is for brands that are game changers, rule breakers,
change agents and industry leaders.
Short Back & Sidewalks are seeking four Hair Alliance founding members to join in 2025, with an annual contribution of $25,000. Email info@shortbackandsidewalks.com to connect and change lives together. www.shortbackandsidewalks.com
compared to those still relying on traditional methods.
But here’s where it gets interesting: it’s not just about one feature. The real magic happens when you embrace the full ecosystem. Shortcuts data shows that businesses utilising multiple revenue-boosting features within our management software are consistently outperforming their competitors. Think Reserve with Google integration driving 27% more revenue for hair salons, or automated upselling features adding thousands to monthly takings without lifting a finger.
2026 Success
Boost Your Business’ Bottom Line. Why Smart Software is Your Secret to
As we edge closer to 2026, savvy business owners across Australia are discovering that the difference between surviving and thriving lies in one critical decision: their choice of salon/shop management software.
With the latest ANZ Industry Report revealing that salons/shops using advanced booking features generate up to 54% more revenue than those without, the message is crystal clear… your software isn’t just a tool, it’s your revenue engine.
The revenue revolution is here! Shortcuts has been quietly revolutionising how Australian salons/shops operate, and the numbers speak volumes. Salons/shops using Shortcuts comprehensive software, from online booking to automated marketing campaigns, are seeing remarkable results. Hair businesses leveraging our booking deposits feature alone are generating an average of $30,000 more per month
Why Timing Matters: With one in five hair clients now cancelling appointments and rebooking rates declining year-on-year, capturing every opportunity has never been more crucial. Shortcuts’ intelligent features, from SMS marketing campaigns that boost revenue, to appointment acknowledgement systems that slash no-shows and work tirelessly in the background whilst you focus on what you do best: creating beautiful transformations. Shortcuts barber software solutions aren’t just responding to industry challenges; they’re anticipating them. As clients increasingly book outside business hours (currently 40% of all appointments) businesses without robust online booking systems are literally leaving money on the table whilst they sleep.
Your 2026 Game Plan Starts Now! The salons/shops that will dominate 2026 aren’t waiting for change, they’re creating it! Whether you’re running a boutique hair studio, barbershop or managing multiple locations, Shortcuts Fusion provides the sophisticated scheduling software and business intelligence you need to scale smartly, without stealing from your bottom line with new booking fees. Don’t let another profitable quarter slip through your fingers. Book your Shortcuts demo today and discover why we’re the app choice for Australia’s most successful salons and barbershops. Because in 2026, the question won’t be whether you adopted powerful software, it’ll be why you didn’t do it sooner.
Book a demo now at www.shortcutssoftware.com
Grow your business with sharp new skills
TAFE NSW barbering apprentices and trainees bring fresh thinking, practical skills, and nationally recognised training to your workplace. Delivered through flexible, cost-effective pathways, our programs help you build a loyal and capable team.
Benefit from practical learning tailored to industry needs and access to government financial incentives, you’ll be supported every step of the way by TAFE NSW specialists.
Programs include:
• Certificate III in Barbering (Apprenticeship) – SHB30516
• Certificate III in Barbering (School-Based Traineeship) – SHB30516
Ready to sharpen your team’s edge?
TAFE NSW Apprenticeships Employers
LAS VEGAS THE TOUR WHEN A COLLAB GOES GLOBAL!
By Louise May
When opportunity calls, you answer, even if it is 14 hours away and halfway across the world. That is exactly what Mocha Group’s General Manager, Jarred Stedman, did when he was invited to join 4Barbers Education, Matsui Hair, and international barbering powerhouse Josh.O.P on their global launch tour for the new scissor collaboration, unveiled at the LV Barber Expo in Las Vegas.
As the official media partner, Mocha Group was invited to personally join the collaboration on their journey, capturing the behind-the-scenes moments, global launch, and the Australian team’s incredible presence on one of the world’s biggest barbering stages.
This partnership between Matsui Hair, 4Barbers, and Josh.O.P marked a major milestone for the industry, combining Japanese craftsmanship, Australian innovation, and American artistry to create a range designed for professionals who demand precision and performance.
The Journey to Vegas
The adventure began on a long-haul flight from Australia to Los Angeles, where Jarred joined Fraser Forsey owner of 4Barbers, Matt Clarke (4Barber Creative Director and two-time AMBA Barber of the Year), and the Matsui Hair Directors Lisa and Tom, who flew in from Western Australia. From there, it was a six-hour drive through the desert to reach the bright lights of Las Vegas and the beginning of an unforgettable two weeks.
As the official media partner, Mocha Group documented every step, from team travel and preparation to the moment the collaboration was unveiled to the world.
Preparation and Purpose
Before the excitement of the expo came the real work. The team spent long days on logistics, quality control, and fine-tuning every detail of the launch. There were moments of planning, problem solving, and teamwork, all focused on ensuring the collaboration represented the quality and reputation behind each brand involved.
Matsui Director Tom shared insight into the meticulous process behind creating tools of this calibre, combining Japanese steel, precision design, and months of testing to ensure every scissor met professional expectations.
During preparations, Jarred sat down with Fraser Forsey to discuss what the expo meant for the team, the training that was taking place around the new Matsui products, and the global significance of this partnership, which brings together artistry, craftsmanship, and education.
The Global Launch
When the doors opened to the LV Barber Expo, the energy was electric. Barbers from across the world gathered to see, learn, and connect. For the Australian contingent, it was a proud moment to see their collaboration on display at one of the industry’s most prestigious international events.
The partnership between Matsui Hair, 4Barbers, and Josh.O.P was founded on shared values of excellence, education, and accessibility. As Josh explained, the purpose behind the collaboration was about uniting Japanese precision, Australian innovation, and American creativity, to deliver tools that elevate every barber’s craft.
For Matsui Director Lisa, Vegas was more than another stop on a global tour. It was one of thirteen international shows planned for the year, each requiring immense coordination and effort. The outcome was a professional showcase, that celebrated global teamwork, skill, and the shared love of the craft.
Giving Back to the Industry
After the expo, the team visited The Original Barber School in Las Vegas, a stop that became one of the most meaningful moments of the entire trip. Welcomed by passionate educators and dedicated students, Fraser, Matt, and the Matsui team spent time connecting with the next generation of barbers.
In an incredible act of generosity, every student in class received either a new set of scissors, clippers, or trimmers. It was a gesture that embodied the heart of the barbering community, where education, sharing, and support always come first.
The visit served as a reminder of the power of connection, showing how much can be learned and shared when professionals across countries come together to lift the industry higher under strong and passionate leadership.
A big shout out is required for Carl Littles, aka ‘Mr Little’, who is the founder / owner of The Original Barber School LV. He welcomed the team into his school and understood and celebrated the power of collaboration.
Desert Dreams
After the hard work came a chance to celebrate.
Before the team headed back to LA, there was one more day in Vegas which was filled with a professional studio shoot.
The main objective was to capture Josh.O.P, using and explaining the new range of scissors and how each one is unique. Plus getting some editorial shots of the models around Vegas.
On the five-hour drive back to Los Angeles, the group transformed the journey into a desert photoshoot, capturing stunning visuals of the new collaboration against the rugged Nevada landscape.
With a fresh haircut by Josh.O.P, the previous day, Blair Martin was the model, under the creative direction of Matt Clarke and Jarred Stedman the desert shoot was creative representation of an international launch in Vegas.
Wrapping It Up
Two weeks in the United States brought moments of challenge, pride, and connection. From the global product launch to education and video training, community engagement, and media coverage, the tour reflected the true spirit of modern barbering.
For Mocha Group, it was an honour to be invited to join the collaboration and document the experience for the Australian and New Zealand industries. It was not only a chance to showcase Australian talent on an international platform, but also to witness firsthand how education and collaboration continue to evolve globally.
As the team made their way home, one thing was certain. The Vegas Tour was more than a launch; it was a celebration of passion, people, and progress... and a glimpse into what the future of global barbering looks like.
6800 RPM ROTARY
4 HOURS RUN TIME
2 YE ARS WA RR ANT Y
Gianni Sollazzo
DEPOT IKONS RETURNS FOR 2026!
Bigger, Bolder , and Ready to Elevate the Industry .
After an incredible debut in 2025, the DEPOT Ikons Styling Competition is back and ready to take things to the next level. Created to celebrate skill, creativity, and individuality, DEPOT Ikons has quickly become one of the most exciting events in Australia’s barbering and styling scene.
Entries are now open for 2026, giving barbers, stylists, and hairdressers across Australia the chance to showcase their artistry on a national stage. The entry process is simple and accessible! Participants style their model using at least two DEPOT products and capture three photos (front, side, and back), plus a selfportrait. No studio setup or professional photographer required, just creativity and a phone camera.
The winning hairstyle!
Once complete, entrants must upload their photos, bio, and product feedback, via the official DEPOT Ikons landing page to finalise their submission.
Five finalists will be selected to compete live on stage at Expo4Barbers 2026 on the Gold Coast. The winner will be crowned DEPOT Ikon Champion 2026 and score a trip to Milan, Italy, to attend the z.one GET International Education Event, an exclusive experience hosted by DEPOT Male Tools & Co, designed to deliver advanced training and creative inspiration from global industry leaders.
Following the success of inaugural winner Gianni Sollazzo from ESQ. Male Grooming, who represented Australia at the 2025 GET event in Milan, DEPOT continues to champion creativity, community, and growth across the professional barbering and styling industry.
What’s it like to win DEPOT IKONS? We caught up with 2025 winner Gianni Sollazzo to chat about the competition, what he’s been up to, and the incredible trip to Italy that came with the title.
How did it feel to represent Australia as the first-ever DEPOT IKONS winner?
It was honestly surreal. Being the first Australian to win this felt like such a massive responsibility but in the best way possible. I wanted to do the country proud and show what we’re capable of down under. It’s a huge honour and something I’ll never forget.
What was the highlight of your G.E.T Milan experience?
I think the biggest highlight for me was the sheer amount of support from everyone there. Everyone was extremely talented, but no one had an ego, which made it such a pleasurable place to learn.
Did anything surprise you or exceed your expectations?
Yes definitely. I wasn’t expecting the level of hands-on education we’d get. There were demonstrations, but also a lot of education lessons about all things barbering not just about cutting hair. The attention to detail from the educators was insane, they really cared about making sure we understood everything properly.
What was the most valuable technique, tip, or insight you learned?
There was so many different techniques that I was taught at the education, so I genuinely can’t put my finger on just one. Some of the stylists used tools and techniques that I have never seen before, but breaking down each technique to its most simple form, so we could understand it completely.
How will you apply what you learned back in your work/ salon?
I’m taking everything back with me. The techniques for sure, but also the mindset of always wanting to improve and learn more. I want to share what I learned with the team at Esquire and hopefully teach them some new skills. It’s about bringing those international skills back home.
What was your go-to DEPOT product during the trip, and why?
There were multiple new products that were announced at the G.E.T but one of them stood out to me the most and that was the 213 Hair Definer Leave-In Spray. This was used in 75% of the styles to prep the hair before cutting or even as a base before styling.
Did you have a chance to connect with other ambassadors or educators? What stood out?
Yeah, for sure. Meeting other barbers from all over the world was amazing. What stood out was how much we all had in common even though we’re from completely different places. The passion for the craft is universal, and everyone was so willing to share knowledge and learn from each other.
How did it feel to be part of a global DEPOT community? Honestly, it felt like a family. Being flown to go to this event was well and truly out of my expectations. The amount of support from everyone left me shocked cause no matter how experienced you were as a barber everyone was more than happy to help or talk. Constant dinners and drinks where everyone was talking to each other and enjoying everyone’s company makes it feel like a family more than anything.
What advice would you give to future DEPOT IKONS winners?
My advice would be to soak it all in and don’t be afraid to ask questions. Everyone there wants to help you grow so take advantage of that. Just be yourself, that’s what got you there in the first place.
How has this experience inspired your next steps professionally?
The experience has inspired me significantly. From many different angles from my work as a barber, to my next competitions and even wanting to become an educator in the future.
ENTRY IS NOW OPEN FOR 2026
Entries close 27 February 2026. For full details and to enter, visit www.depotmaletools.com.au
KINGS DOMAIN BARBER SHOP
Culture, Craft and the Strength of a Barbershop Built on People
By Louise May
Aaron Chan did not leave the hair industry because he fell out of love with it. He left because he thought there was nothing left in it for him. After eight years working in men’s and women’s hair, he knew it was time for a new chapter. But first, he went to South America for a six-month break.
The plan at the time was simple. Enjoy the time away, come back to Melbourne, get a job in carpentry and move on.
Then, three months into the trip, something shifted. Feeling the Argentinian heat, Aaron walked into a small barbershop in Recoleta to have all his long locks cut off. The simplicity of the environment, the directness of the service and the feeling of being looked after without any performance made sense to him. It reminded him of what he valued in the work. The connection. The familiarity. The steady rhythm of cutting hair.
A culture that comes from the barber shop floor
Aaron may have moved on from cutting women’s hair, but there were a few principles from his salon days that stuck with him.
“I walked out and thought, I need to come home and open a barbershop,” Aaron says. “I missed my clients. I missed the team environment. I just knew I didn’t want to go back to women’s hair. The barbershop setting made sense.”
From five chairs to eight locations in just a few years.
Soon after Aaron landed back in Australia, he opened the doors of the first Kings Domain in South Yarra. Five chairs. No branding. No rollout plan. Just Aaron and his small team, doing what they did best.
Six months later they knocked down a wall to add another chair. Within a couple of years, more locations followed.
“We were busy, that was it,” Aaron says. “We opened new shops so the people working with us had opportunities. The growth only happened because the people were ready for it.”
Kings Domain now has eight locations and close to seventy barbers and apprentices. Aaron still cuts hair half the week in Richmond. It keeps him close to the work and the people who shape the culture every day.
“When we opened, most barbershops were walk-in only,” Aaron says. “People were waiting one to three hours for a cut. At the start, we were turning away thirty or forty people a day. Some people were fine with booking, others were frustrated. But people do not have time to sit and wait anymore.”
This insight led Aaron to set up Kings Domain to look like a traditional barbershop but operate with the structure of a well-organised salon. Appointments are standard. Every client has their hair washed. Drinks are offered. Apprentices support the floor, so everything runs cleanly. The energy stays calm without feeling manufactured.
The value that sits underneath everything is belonging. If you are at Kings Domain, you are part of Kings Domain. There is no show, no performance, no hierarchy of importance.
“At Kings Domain we don’t just train barbers. We create pathways.”
Kings Domain is self-funded and grows only when the right person is ready to lead a new shop.
“I’ve turned down locations because the right person wasn’t there yet,” Aaron says. “I’d rather wait and do it properly. The shop only works if the person leading it lives it.”
In the early years, five or six barbers who worked alongside Aaron daily showed consistency, potential and a desire to move forward. Shops were opened with each of them. These were natural progressions, not planned expansions.
Some of those barbers are now partners and leaders within Kings Domain. Others have gone on to open respected shops of their own across Victoria and beyond.
“I don’t feel ownership over anyone,” Aaron says. “My role is to have a positive impact while they’re here. Then they go on and build their own thing. That’s something to be proud of.”
Today, there are multiple pathways for the Kings Domain team, depending on where they want to go. Apprenticeship into cutting, and senior progression. Leadership and partnership. And now, a contractor model for barbers who want responsibility without business ownership.
Timely as the operational backbone.
Kings Domain has used booking systems from day one, but a real shift occurred when the business moved to Timely, their first cloud-based system. That change made it possible for Kings Domain to grow past one shop without losing consistency or control.
“If we didn’t have Timely, running the business would be a lot harder,” Aaron says. “Moving to cloud-based meant I wasn’t tied to one computer in one shop. I could run the business from anywhere.”
Timely now works as the operational backbone of Kings Domain. Every shop and every barber sits within one shared system. Clients book online and can reschedule or cancel themselves, which has significantly reduced phone traffic. The team can stay focused on the client in the chair, not the phone ringing at the desk.
Seamless communication, even during major disruption.
Kings Domain uses Timely to set and send automated confirmations and reminders with no manual effort. Clients also receive a re-booking prompt around four weeks after their last appointment. “It’s reduced no shows and kept clients consistent,” Aaron says. “It just works in the background. It makes our days run smoother.”
Communication is fast when it needs to be. If someone is running late, if a client needs a courtesy update, or if there is a schedule change, messages are sent directly through Timely.
This seamless communication proved invaluable when the South Yarra shop experienced long-term power issues. The business had to temporarily relocate, and every update and appointment shift was communicated through Timely. “It prevented confusion,” Aaron says. “If the internet is down, we switch to phones. The system follows.”
In the past eighteen months, the business has also begun using Timely’s database segmentation to speak directly to specific client groups based on what they need. “That’s been a powerful tool,” Aaron says.
From bookings to point of sale, all in one system.
Timely has also helped Kings Domain manage the retail side of the business. When a client checks out, Timely shows what product they purchased previously and when. “Clients don’t always remember what they bought last time,” Aaron says. “Timely helps us remember and it feels personal, not transactional.”
Operationally, stock levels and ordering can be managed easily across all shops, and the support team uses Timely daily to manage scheduling, reporting and communication for all eight Kings Domain locations. Aaron checks the Executive Report every week to understand how each shop is tracking.
Asked to summarise Timely, Aaron does not overthink it. “Timely is a game changer because it makes it easier to run the business. For bookings and point of sale, it’s a one-stop shop.”
Writing the future of Kings Domain as it unfolds.
When asked about Kings Domain’s earliest years, Aaron describes it as being like walking in the dark. Every challenge was new, every solution had to be created, and every step was guided by gut instinct.
“The hardest part has been people,” Aaron says. “Supporting them as they grow, knowing when to push and when to step back and accepting that most people will not be here forever. The hair is the easy part.”
Since those first five chairs, Kings Domain has grown significantly. But its core has not changed. The business is still built on real relationships, genuine craft and the belief that belonging matters. It is confidence, without performance.
“Now I know we’re building the path as we go. That’s leadership,” says Aaron. “Kings Domain is just people looking after people. That’s the whole story.”
FROM DRIFT TO DRIVE
The Journey of Patt_thebarber
By Guest Editors, Not About Us Kalib Monaei & Jayden Waaka
From uncertainty to purpose, from drifting through life to leading the next generation of barbers, Patt_thebarber’s journey is as much about personal transformation as it is about mastering a craft. In this Q&A, we sit down with Patt to explore how a chance walk past a barbershop in Logan set him on a path of discipline, creativity, and community; and how, nine years later, he’s shaping the future of barbering as the National Educator of HMB Barbers in Australia.
Tell us about yourself! Who is Patt_thebarber and what led you to barbering?
At 21, I was at a crossroads, kicked out of home, drifting, caught in the “teenage dirtbag” lifestyle. One day, I walked past a barbershop in Logan, and something stopped me. Out the front, a couple of old boys were playing chess over coffee. Inside, the shop was alive with laughter, and the haircuts… wow. I didn’t even know you could make hair look that good. The space had character, connection, and community, and in that moment, I thought, “that looks like a pretty good gig.” I walked in, asked for a job, and landed an apprenticeship. That decision changed everything. I fell in love with the craft, the culture, and the people. Barbering gave me direction, discipline, and purpose. Nine years later, I’m in a role my younger self couldn’t have imagined, leading the next generation of barbers, sharpening their skills, and nurturing team culture. Barbering didn’t just give me a career; it gave me a life I’m proud of.
How has barbering impacted your life?
I’ve always been a bit of an introvert, but barbering helped me come out of my shell. Behind the chair, you learn to connect with all kinds of people. Conversations stop feeling forced; they just flow. Now, I can have a yarn with anyone, even if it means rambling about my nerdy hobbies. Professionally, barbering pushed me to grow in ways I never expected. It taught me discipline, patience, and pride in mastering my craft. It showed me the power of consistency, showing up, improving skills, and building genuine client relationships. The shop isn’t just a workplace; it’s a community, a career, and a life I’m proud of.
Tell us about your role at HMB Barbers?
There’s no typical day at HMB, and I love that. As National Educator, I’m constantly on the move, visiting our 18 shops across the country, connecting with teams, and making sure the business is growing and aligned.
Days start early: coffee in hand, laptop open, planning training sessions or reviewing performance reports. Once I land, I’m straight into the shops, one-on-one with apprentices or delivering advanced sessions to senior barbers. I train over 35 apprentices and support more than 70 staff, helping them grow their skills, confidence, and professionalism.
Between mentoring and training, I meet with area managers to structure goals, review results, and strategise ways to enhance culture, consistency, and customer experience. No two days are the same, one minute inducting a new team member, the next troubleshooting operations or refining an educator’s delivery.
It’s fast-paced, dynamic, and combines education, leadership, and travel, but at its core, it’s about people. Seeing barbers grow from apprentices to confident professionals drives me every day.
How important is education to you, and how does it feel to impact barbers’ careers?
Being part of someone else’s journey is what drives me. You’re there at the start, helping them find their feet, and it’s incredibly rewarding.
I genuinely believe every barber should invest in education. Back in 2016, there wasn’t formal education, just learning from senior barbers or TAFE. Guidance, mentoring, and extra training can completely change a career’s trajectory. I wish I’d had that support when I started.
Who inspires you?
In barbering, my team at HMB inspires me. Watching them push through challenges, grow their skills, and own their craft motivates me to keep improving. My boss, Fraser Forsey, also influences me, he sees potential and pushes you to step up, not just for him, but for yourself.
Outside of work, my partner is my biggest inspiration. We share similar roles, so we understand each other’s struggles and victories. Supporting each other makes tough days easier and wins even sweeter.
What opportunities has barbering given you?
Barbering has opened more doors than I imagined. It’s given me growth as a barber, person, and leader. I started just trying to find my place; now, I manage shops, lead teams, and serve as National Educator for HMB, a massive opportunity I’m proud of.
Being part of a brand with 17+ locations across Australia means I travel, connect with barbers, and help them level up. Every shop, team, and city teaches me something new, keeping me inspired to grow and give back to the industry.
I’m also exploring a chance with 4Barbers another exciting chapter to connect with barbers nationwide and help teams refine their craft. Barbering has given me a career that grows alongside me.
If you could go back to when you first started, what advice would you give yourself?
I’d tell my younger self to stop fearing failure and back myself. Every mistake is a lesson, every challenge an opportunity. I wasted time trying to please people and play it safe instead of perfecting my craft and saying “yes” to opportunities.
I’d advise investing in education outside the shop, surrounding yourself with people who push you, and embracing uncomfortable moments, that’s where growth happens. Don’t chase approval, chase progress.
What does the next 12 months look like for you?
The next 12 months are huge. I’m focusing on growth personally and professionally. I want to step up as an educator and keep raising standards at HMB. I’m always learning, refining, and pushing to be the best version of myself behind the chair and in the classroom.
We’ve got the AMBA Awards coming up, and I’m submitting my first solo entry something I’ve wanted for a long time. I’d love to see the whole HMB crew involved to a full team takeover would be unreal. On top of that, I’ve got a few international events lined up, and getting the chance to travel and represent both HMB and 4Barbers on a bigger scale is something I’m really pumped for.
Instagram: @patt_thebarber
NOT ABOUT US Season #1 Podcast Recap
By Guest Editors, Not About Us Kalib Monaei & Jayden Waaka
With Season #2 set to drop in December this year we thought we’d take the opportunity to have a look back and celebrate season #1 of the Not About Us Podcast that helped us get to where we are today…
Season One of the NAU Podcast takes listeners on an inspiring journey through the world of barbering, creativity, and personal growth. Across ten episodes, Kalib and Jayden have sat down with a diverse lineup of industry icons, rising stars, and creative minds to explore the craft, culture, and business behind modern barbering.
From mastering technical skill and building influential social platforms to leading with purpose and leaving a lasting legacy, this season is a deep dive into what it truly takes to succeed in today’s industry. Expect insights on creativity, community, entrepreneurship, and personal development, plus the kind of stories that motivate, challenge, and inspire barbers and creators alike.
Ep.1 Cuts by Greeny speaks on social media & Gods Plan
Will Green, known online as Cuts by Greeny, is one of the most exciting young talents shaping the next generation of Australian barbers. Based in NSW, Will has built a loyal audience of more than 200,000 across social platforms, becoming a blueprint for how young barbers can blend technical craft with modern content creation.
In this episode, Will sits down with Kalib and Jayden to talk about balance, juggling barbering, school, daily vlogging, and sports, while staying grounded in faith. He opens up about discipline, purpose, and what it truly means to trust in God’s plan as he navigates life, growth, and creativity at a pace most adults couldn’t keep up with.
Ep.2 Expressing creativity and cultural development with Matt Clarke & Mark Rabone
Matt Clarke and Mark Rabone are two of the most respected creative forces in Australia’s barbering landscape. With a decorated career that includes titles such as Australian Barber of the Year 2023 & 2025, along with the creation of the iconic Esquire Men’s Grooming, their influence has helped shape the direction, standards, and culture of the modern industry.
In this special episode, Matt and Mark sit down with Kalib and Jayden to reflect on two decades of creativity and craftsmanship celebrating 20 years of Esquire, sharing the lessons learned along the way, and offering their insight into how far the industry has come and where it’s heading next…
Ep.1 Cuts by Greeny
Ep.3 with Jono Goodwin
Ep.4 with Lino D’Adderio
Ep.2 with Matt Clarke & Mark Rabone
Ep.3 Manifesting, Respect in the industry and values with Taperedout
Jono Goodwin, better known as Taperedout, is a veteran of the barbering industry and a leader whose impact extends far beyond the chair. Based in Brisbane, Jono has spent the past decade mentoring countless apprentices, many of whom have gone on to win national awards or open successful shops of their own. His influence spans education, franchise development, and brand representation, making him a pillar in Australia’s barbering community.
In this episode, Jono joins Kalib and Jayden to talk about building a lasting legacy, the importance of sharing knowledge, and what it takes to keep family at the centre of a fast-paced career a lesson every barber, father, and husband can draw inspiration from.
Ep.4 “This too shall pass” with Lino D’Adderio
With accolades spanning Hollywood, including a role in Elvis, international brand partnerships, Hall of Fame recognition, and multiple store launches, Lino D’Adderio stands as a true icon in the barbering world. Today, he operates from the legendary Luigi and Sons, a Gold Coast institution with over 60 years of heritage passed down through his family, continuing a legacy built by his father.
In this episode, Lino joins Kalib and Jayden to reflect on his incredible journey, unpack the career-defining decisions that shaped his path, and share timeless wisdom on making not just good, but great choices in life and business.
Ep.6 The minds of 4Barbers , Fraser Forsey and Hayley Liggins
E.p5 Simon Doyle is proof all planted seeds grow
Simon Doyle is living proof that with patience and persistence, the seeds you plant eventually grow. Originally from Ireland, he has carved out a respected place in Australia’s luxury barbering scene through his work with BaBylissPRO, his impactful approach to education, and a fastgrowing social media presence.
In this episode, Simon opens up about mental health, starting over in a new country, and the unique perspective he brings to the Australian barbering community. Whether you’re interested in education, lifestyle, or digital growth, there’s something in this conversation for everyone.
Ep.6 The minds of 4Barbers , Fraser Forsey and Hayley Liggins
Fraser Forsey is one of the driving forces behind the evolution of barbering in Australia. From education to business development, few names carry more influence. Alongside his partner, Hayley Liggins, the pair have built a true powerhouse through 4Barbers Education, Expo4Barbers, and HMB Barbershops, reshaping the standards of the industry nationwide.
In this episode, Kalib and Jayden sit down with the duo to unpack the origins of 4Barbers, trace their incredible journey, and gain rare insights into the business, culture, and future of barbering in Australia.
Ep.7 Jarred Stedmans journey to Australia’s BIGGEST hair, Beauty & Barber media company
Jarred Stedman is the media mastermind behind the scenes at Mocha Group, Australia’s leading hair media company. From interviews to photography, Jarred travels the country capturing the heart of the industry and telling the stories of the artists who shape it.
In this episode, Jarred breaks down what it takes to operate inside a true media powerhouse, shares the values behind creating meaningful content, and helps Kalib and Jayden map out the next steps in NAU’s own creative journey.
Ep.8 “Never Stop Learning, Stay On Your Grind & Keep It Top Shelf”
Ep.9
Ep.10 The OP final
EP.7 with Mocha Group GM Jarred Stedman
Lance Liufau, known as Topshelfbarber, is a household name in the Australian barbering community. Based in Logan and deeply rooted in his culture, Lance co-founded The Loft Barbershop, a space that has grown into a true pillar for its community. From celebrity cuts to social influence, Lance has done it all, yet he remains one of the most humble and grounded voices in the game. In this heartfelt episode, Kalib and Jayden sit down with him to talk about “beauty in the hood,” the power of culture, and the future of barbering through Lance’s lens.
Ep.9 This talk with Doctor Tama changed our whole mindset and perspective
If you’ve been anywhere near social media lately, chances are you’ve come across Doctor Tama. Based in Manukau City, Auckland, Tama is reshaping the barbering landscape across Australia and New Zealand through creative vlogs, signature voiceovers, and a rapidly growing online presence—450K+ and climbing.
In this episode, Kalib and Jayden unpack how Tama built a community far beyond the chair, dive into his creative process, and explore what truly makes content resonate with people from all walks of life. This one’s packed with gems that will shift your perspective on opportunity, purpose, and the power of storytelling.
Ep.10 The OP final
Josh OP is a global leader in barbering education. Originally from the UK and now based in the US, he has built one of the most influential education platforms in the world, featuring more than 40 educators and a presence on major stages across the globe. With a background in psychology and a gift for human connection, Josh mentor’s barbers not just in craft, but in character, mindset, and life.
In this deep and transformative episode, Kalib and Jayden sit down with Josh to explore legacy over fame, how to manage time, energy, and money, and what it truly takes to lead with purpose in the barbering industry.
Ep.5 with Simon Doyle
Ep.8 with Lance Liufau
talk with Doctor Tama
The Road to BRAZEN
By Louise May
Sean Hayes didn’t follow a traditional path into barbering, and that’s part of what makes his journey so compelling. From Ireland to the Gold Coast, he’s built a career defined by grit, growth and a quietly confident approach that earned him the 2024 AMBA Award for Best Men’s Collection – BTS Crew.
Now, with the launch of Brazen Barber Studio, Sean steps into a new chapter.
Mocha Barber Editor Louise May sits down with him to talk about where it began, how he found his way into the craft, and what Brazen represents today.
You’ve gone from an electrical apprentice in Ireland to running your own barbershop on the Gold Coast. How do you look back on that journey now?
With pride and relief. It’s been 6 years since I completed my barber course at Thomas Lloyd’s barber academy in Cardiff and I’ve a lot to be proud of.
Relief in the sense that instead of waking up dreading work every day, now I get to do something I love, in a shop that I love, with a great set of clients and a fantastic friend in Noah.
What first drew you to barbering, and when did you realise this was the career you wanted to commit to?
I was always fussing over my hair growing up, ironic really, now that I’m bald, I liked trying new styles and products . At the time of leaving school, barbering really hadn’t taken off like it has now, and wouldn’t have been a good career path for me, so instead I did like many other working-class people in Ireland do, I got myself an electrical apprenticeship.
After completing that, I moved to Australia, it opened my mind massively and I realised I didn’t need to stay in a job that I hated, My feed at the time always had barber related posts on it, so the algorithm worked its magic and soon my feed was dominated, mainly by Menspire content and I decided that barbering was for me.
You’ve worked under and alongside some incredible barbers. Who’s had the biggest influence on the way you cut and the way you think about the craft?
I always say Lloyd, from Thomas Lloyd’s Barber Academy, has had the biggest influence on me. He trained me from day 1 at the academy and gave me such a strong foundation to build on. My way of cutting has been heavily influenced, from the start, by Menspire, so meeting Charles Gray and spending a day behind the scenes at Hair in Motion was special. In terms of the craft as a whole, I’ve learned a lot about how I don’t want to be, as a business owner/boss.
Dayna and Bobby at Mayday Barber Studio showed me how a shop should be run. Dayne at Doubleblades Barbershop is a close friend of mine who has an unreal business mind, and a special shout out to my man, Noah Lockwood who I genuinely believe is one of the most talented barbers in the country and I’m very fortunate to work alongside him at Brazen.
Education has always been a big part of your career. What role does it play for you today, both personally and within Brazen?
I’ve taken a major step back from the education scene in the last couple years, firstly, when Jena, my wife, had our first little boy, Fintan, I couldn’t find the time, then when I opened Brazen, I wanted to fully focus on making the business thrive. At the moment I’m very happy focusing on growing the business, the next bit of education I dive into could be in the way of an apprentice.
Sean Hayes
GM of Mocha Group, Jarred Stedman & Sean Hayes at the AMBA Awards
What inspired you to open Brazen Barber Studio, and what kind of environment did you want to create?
I wanted a space that I could fully make my own and run it completely my way. I had been looking for a space for about a year before the spot in Palm Beach popped up late last year. I knew as soon as I started cutting hair that I wanted my own shop, so I’m over the moon with how Brazen has turned out. I very simply want to create an environment where people look forward to coming, they can chat freely, have a laugh, feel at home and leave feeling amazing with a sensational haircut.
The name Brazen is bold and confident. What does it represent for you and the culture you’re building?
Brazen is what my nan called me a lot growing up, sometimes followed by an expletive or 2. The definition of Brazen is painted on the wall of the shop and it’s what we mean to be going forward, Bold and without shame.
How does it feel shifting from barber and educator to business owner, what’s been the biggest adjustment?
It’s been intense. I feel like I’ve only got the hang of the finances and that side of it in the last couple of months. I had a number in mind for setting up the shop and by the time everything was done and set up, that number doubled which was a shock to the system. It’s easy to get caught up in looking at the figures, I’ve had to correct myself during the year for “squeezing” people in, this leads to appointment times being cut and in turn, standards drop. It’s not all about money, the standard of the service is more important to me than an extra 100 bucks at the end of the week after squeezing someone in.
You’ve previously spoken about staying grounded in an industry that can get caught up in ego. How do you keep that mindset while growing your brand?
Don’t be a prick. It’s that easy, Be humble, respectful and grateful to your peers and clients. I’ve met some people in the industry who expect you to kiss their hand when you meet them, I’m pretty blunt and have no time for people like that. In my experience, being in a barbershop is so much fun, I laugh constantly all day with my clients and colleagues, and I’m sure the majority of barbershops are the same, so why when we meet other people in the industry do some people feel the need to turn all serious. When did it become so serious?
How has becoming a husband and dad changed your outlook on work, balance, and success?
Becoming a dad and husband has definitely changed the way I look at things, while writing this I’m looking at my 1 week old son, Rian, and between him Finny and Jena, that’s all that really matters. I Work hard for them and luckily, I have unwavered support and count myself so lucky. If I can look after my family well, that’s success to me.
Looking ahead, what’s next for you and for Brazen Barber Studio?
Last year we missed the Modern Barber Awards, I was gutted but it was just bad timing. I’m very excited to get back into the studio and shoot another collection for the upcoming awards, and being on home soil on the Gold Coast, who knows what could happen.
For Brazen, I’ll be looking for another Barber to join Noah and I in January. Whether that will be an apprentice or someone who’s already established, or both, I don’t know. I’m open to having a chat with anyone, so if anyone who reads this is keen on a move to the Goldie, throw me a message.
@seanhayeshair
Noah Lockwood
Sean Hayes
REBRANDING YOUR BUSINESS
When to Know it’s Time to Grow !
Just as people evolve, refining their tastes, values, and style, so too must businesses.
• If a space feels like “the old you” it might be holding back inspiration
• When is the right time to re-brand?
• Deep change or just cosmetic?
• How to involve the team you have now
• Life admin: let your music licence provider know you’re on the move
For Joanna Roberts, owner of Brisbane’s Mustachery on Brunswick, growth came in the form of a bold rebrand and relocation, just a few blocks down the street in New Farm.
“It’s a fresh chapter,” Joanna says, “but still in the neighbourhood we love”.
The new space marks a distinct shift in identity. Gone are the grungy graffiti walls and rock-heavy playlists. In their place: a sophisticated, minimalist aesthetic featuring cream and olive-green tones, luxurious leather chairs, and a curated soundtrack of upscale EDM, house, and lounge music. The transformation isn’t just visual, it’s personal.
“It’s a little bit more me,” Joanna admits, reflecting on the evolution. “The old space had a more traditional, laid-back vibe, but the new fitout reflects who we are today; modern, clean, fresh, and sophisticated.”
Even the music better matches the energy of the space.
While the rebrand was partly prompted by external pressures, landlord issues and rising competition, it was also a strategic move to realign the business with its current values and clientele.
“The need for Mustachery to evolve was clear,” Joanna explains. “Even the music has shifted to better match the energy of the space and our community now”.
“While our vibe is fresh, one thing remains unchanged: the importance of music. I think every salon should have a licence in place when using copyright-protected music, whether they stream the music from Spotify or YouTube, or just switch on the radio” Joanna says.
Don’t cut it all off
But change, no matter how exciting, comes with its challenges. Joanna’s biggest concern was maintaining a sense of connection with her loyal clients. “We wanted them to feel comfortable, inspired, and part of the journey,” she says. “That meant ensuring the rebrand wasn’t just cosmetic but a meaningful upgrade to the overall client experience.”
When is the right time for a salon, or any business, to consider a rebrand?
Joanna believes it’s not about chasing trends or aesthetics. “It should come when your current branding no longer reflects your
values, energy, or direction,” she says. “For us, the move created the perfect moment to reassess everything—from visuals to vibe and align it with where we’re heading.”
Her advice to other business owners? “Be brave and back yourself. Change always carries risk, but if your rebrand or move truly reflects your values and vision, your clients will follow. Involve your community, stay open to experimenting, and remember, it’s not just about looking different. It’s about creating a brand and a space that feels authentic to you and resonates with the people you serve.”
Mustachery’s official relaunch was in October, throughout the month, the team hosted a series of intimate events, including a street art gallery showcasing barber Rob’s work, a coffee rave, and collaborations with neighbouring businesses like the nail salon, massage studio, and smoothie bar. It was all part of celebrating the upgrade and inviting the community into the new space.
If your business undergoes a change in ownership or location and holds a OneMusic licence, don’t forget to update your details.
@mustacheryonbrunswick
THE MACHINE!GREEN
By Louise May
At just 16 years old, Wollongong-based Will Green, better known online as Cuts By Greeny, is already making waves in the barbering world. With two businesses under his belt, a massive online following, and a private studio he works from at home, Will’s drive is matched only by his authenticity. Backed by a supportive family and fuelled by a passion to create, this young entrepreneur is building a brand on his own terms.
Louise May, Editor of Mocha Barber, chats with Will about where it all began, and where he’s heading next.
Tell us a bit about you...
Online, I’m known as Cuts By Greeny, but in real life I’m simply known as Will Green (Or Greeny!). I’m 16 years old, from Wollongong, and I have 2 loving and supportive parents, 1 amazing sister, and my cute dog Tilly! I own two businesses at the moment - my barber business Cuts By Greeny (Where I cut hair out of my private studio) and my product business Green Line Co (In which I sell my products that actually work - Texture Powder and Sea Salt Spray)
How did you first get into cutting hair, what inspired you to start, and what made you want to keep going with it?
I first got into cutting hair online… One random sleepover on a Saturday night with my mate turned into me cutting his hair as a joke to post on my account. I chopped his whole mullet off, and it wasn’t just me that liked the haircut, but he also did! From there, more of my friends began coming in for haircuts - posting more of my friends online, made more people come to me! Then, I posted the video that started it all - a funny skit of my dad, where I gave him his “rizz” back - which ended up getting to 8.6 million views, kickstarting my online presence and personal barber business. The desire I had/have to keep pushing forward came from the nature of my mindset which is based around being consistent, dedicated, and not giving upfailure is the first step to success, and the ups and downs of your career are the real test of dedication.
When you look at your journey so far, what has been the biggest turning point in your development as a barber?
The biggest turning point in my development as a barber would have definitely been when I met my biggest inspiration, Fraser Forsey. I met Fraser at a barber event where I got the chance to chat with him for a while, and this was where he truly displayed what is possible in the hair industry. Seeing not just his accomplishments, but others online and in the industry, gave me a sense of gratitude for what I have been able to do, and a desire to show people my passion and talent to cut hair and make content.
You used to work out of your garage setup, which became part of your story. What do you think that environment has taught you about the craft and about dealing with people?
Working out of my garage for most of my career has been humbling, but in a good way. It has taught me that waiting for the perfect time to do something (e.g. if I were to wait till I had my own room or studio to cut hair) is the wrong thing to do - the perfect time is now. Working with and using what you have isn’t a bad thing, it simply just shows the ambition and initiative you possess. At first, it is basically guaranteed people will judge you, whether it is judging you for starting your own business, or if it is thinking you’re insane for starting that business in a garage - without the right tools, resources, and environment for it. What it does guarantee though, is that you will already be better than most people who wait for the perfect time to start or do something. The key is to ignore others, and only focus on the right thing to do - which in my case, was to keep posting videos online and cutting hair, even though I got looked down upon for doing it. Now working in my own private studio next to my house, I am living proof that anything is possible, if you set your mind to it.
Social media has played a big role in building your business and brand. Can you tell us about this and how this evolved?
Social media is the biggest tool out - it is the easiest way to convert viewers into real life paying clients and customers online for free. The only downside I see in social media is that most don’t take advantage of it, using it for random videos that will never build their personal brand higher. If you are able to stay consistent posting (like what I and many others have done), not just your growth online will be crazy, but also the amount of people you inspire will keep on growing.
You’ve recently launched your own product line, Green Line Co. Can you tell us about it, and what was the idea behind it, and what gap did you feel was missing in the market?
For my whole career, I’ve wanted to create something out of Cuts By Greeny, and that something was my product business Green Line Co. I saw a gap in the market for styling products that actually worked, didn’t damage your hair, and weren’t as expensive as other products out there. I met the owner of a reliable manufacturer based in Melbourne at the Expo 4 Barbers, and started from there. With the help of my socials and a lot of dedication that went into the website, packaging, postage details, etc, Green Line Co was made!
You’ve become an ambassador for Matsui Scissors. What does that partnership mean to you, and how do their tools support the way you cut?
Partnering with Matsui Scissors was a great accomplishment for me - becoming an ambassador for such a big brand in the industry is something I am so unbelievably grateful for, and I am so excited for what is to come with them. Their tools are amazing for my cuts, the speed of the clippers allows for my fades to be flawless, the sharpness of the trimmers assist with my famous designs and edge ups, and their scissors top it off, helping with the overall flow of the hair.
You’re also involved with 4Barbers Education, helping on the education side. What does teaching other barbers or apprentices give you, and what do you try to bring to those sessions?
Being able to teach other barbers and apprentices online and in person at the Expo 4 Barbers gives me a sense of belonging in the hair community - knowing I am making a good impact in someone’s career is honestly very rewarding, and being able to do it alongside 4 Barbers Education makes it even better. At the Expo 4 Barbers earlier this year, I was able to cut and teach others about making their own content online, and how they can scale their own barber business.
The industry can be tough, competitive, and fast-moving. What keeps you grounded and focused on growth rather than comparison?
The main thing that keeps me grounded and focused on growth rather than comparison is knowing that not only am I unique, but also everyone else in the industry. Everyone is different whether it is their cutting style, content style, or personal brand, and what sets me apart is the fact I realise that I am capable of great things, and with the right schedule, mindset, and focus points, I can have a higher presence in the industry.
Who inspires you in the industry and why?
For the most part, my biggest inspiration would have to be Fraser Forsey because he is such an impactful and influential person in the industry - with HMB Barbers, 4Barbers, Expo 4 Barbers being the biggest and fastest growing factors in the industry. Other barbers online who have influenced me more on the content and online side of things would have to be Vic Blends, Hakeem Hoang, and Hoku Arnold, who are all majorly influential and smart people online. All the people that inspire me drive me to push myself harder to build myself, business, and brand even more.
Looking ahead, what’s next for you? Over the next few years?
The next few years for me will include me starting to coach other barbers online about cutting hair, growing their socials, and scaling their own barber business like me. Travelling the world and teaching is also a dream for me, taking inspiration from Josh O.P who travels and teaches his DFS Formula for cutting hair.
A FEW FUN FAST FAVES...
Who is Greeny when he isn’t working? Where can we find you are what are you doing? When I’m not working, you will most likely find me out riding on my Frisky E bike with my friends, or listening to music.
Favourite food? Hot dogs 100%
Favourite drink? Probably lemonade or energy drinks
Favourite style of music? What’s on your playlist right now? RnB and just overall vibey songs - Michael Jackson, Jack Johnson, Etc
@cutsbygreeny
MEN’S GROOMING A New Era for
For more than four decades, Alex Tabakman has stood at the intersection of hairdressing craft, education and entrepreneurship. His path has covered every corner of the industry, from the floor of Bondi Beach in the mid 80s, to high end training with Sassoon, Toni&Guy and Trevor Sorbie, to the long-running success of Tabou Hairdressing, and later, the move into men’s grooming.
After years of building businesses, leading teams and shaping the direction of men’s style in Australia, Alex’s newest chapter feels different. More personal. More intentional. And deeply grounded in giving back.
That new chapter is Jukes Grooming a premium styling and care range created not just for barbers, but for hairdressers, salon owners and the modern man who expects more from the products in his hands.
From Hairdresser to Industry Leader
Alex’s career began the way so many great industry stories do, sweeping floors, learning the rhythm of the salon, and falling in love with the craft. Starting in Bondi Beach before relocating to Melbourne, he refined his foundations through some of the world’s most respected academies and educators. That early exposure set the tone for the type of hairdresser he would become; deeply technical, always curious, and grounded in the belief that education is the backbone of a thriving industry.
In 1991, he opened Tabou Hairdressing, which ran successfully for 25 years. It was an era defined by precision cutting, sharp technical skills and a salon culture built on service. While many know Alex today for his work in men’s grooming, his roots are firmly planted in hairdressing, and it’s that duality that makes his return particularly relevant for salons across Australia.
A Shift Toward Men’s Grooming And a Test of Resilience
In 2006, well before the men’s grooming boom took hold, Alex launched a new venture dedicated to male clientele. It was a strategic move based on growing demand and a desire to redefine the standards of the men’s market. Four locations followed, and with them came a loyal community, a respected brand presence and the introduction of his son Jordan into the business.
When Jordan joined in 2012, he brought a fresh perspective, influenced by his time at Kings Domain and exposure to a new generation of barbers. The father and son partnership strengthened the momentum of the business, but the years ahead would bring challenges that forced Alex to step back and reassess his path.
COVID-19 hit the grooming sector hard. But even more significantly, Alex was diagnosed with bowel cancer, spending more than 65 days in hospital. The physical toll was immense, but so was the mental one. During that time away from the industry, he found clarity about what mattered, what didn’t, and what he wanted the next chapter of his life to represent. That chapter would become Jukes Grooming.
Jukes Grooming: A Brand With Purpose and Precision
Jukes Grooming wasn’t built quickly. It wasn’t shaped around trends. It came from frustration, the same frustration so many men feel when their hair products don’t perform.
Alex had spent years searching, testing, reformulating and assessing what was missing in men’s styling. Products were either too weak or too heavy, too shiny or too matte, too fragranced or too generic. None felt consistent. None felt reliable. None reflected the diversity of textures, lengths or lifestyles that men and the professionals who style them, were actually working with.
Jukes Grooming set out to change that.
Every product in the range is formulated with purpose. Clean ingredients. Reliable hold. Modern finishes. And performance that meets the expectations of hairdressers and barbers alike. This is not a barber-only brand. It is crafted for any professional who works with men’s hair, from editorial stylists to high-end salons to independent operators who want a styling line with integrity.
The rise of Jukes also marks Alex’s return to creativity after years of business management. He is now fully dedicated to product development, education, brand strategy and a steady rollout of new products, including shampoos, treatments and expanded styling options.
Education and Industry Growth at the Core
Beyond the products themselves, Jukes Grooming is built on something deeper: a commitment to lifting industry standards.
After four decades in the industry, Alex is passionate about supporting the next generation. His work alongside the Australian Barber Academy ensures barbers and hairdressers receive certified training that leads to real jobs in real shops. His global mentoring work supports shop managers, apprentices and educators. And his collaborations with internationally recognised barbers bring fresh energy into the Australian market. Each year, they sponsor six international barbers to come to Australia to educate, collaborate and inspire. Those partnerships reflect his belief that
skill progression is essential, and that the more we expose local talent to world-class educators, the stronger our industry becomes.
With Jukes Grooming, that educational focus becomes even more structured. The brand is rolling out retail education, workshops, and business-focused training centred around profitability, client experience and team performance. For Alex, retail is not about selling products, it’s about elevating service, building trust, and helping barbershops and salons create sustainable revenue.
What Jukes Means for Hairdressers and Barbers
While many men’s grooming brands target barbering alone, Jukes Grooming is deliberately built for both sectors. Alex’s hairdressing background ensures that every formula respects cutting technique, shape, texture, weight distribution and long-hair styling. It’s a line designed to support professionals across all disciplines, whether they specialise in fades, scissor-over-comb, curls, shags or textured layers.
For salons ready to grow their men’s service revenue, Jukes offers something rare: a brand designed by someone who understands both worlds equally.
And for barbers wanting premium products without the premium price tag, Jukes offers the balance of affordability, performance and brand identity.
Looking Ahead
Alex is now fully immersed in expanding Jukes Grooming, from new product development to creative meetings, training programs and collaborations with Australian ambassadors. His focus is long-term growth, shaping a brand that supports professionals while strengthening the men’s grooming category in Australia and beyond.
After forty years in the industry, Alex Tabakman isn’t slowing down. He’s simply choosing to contribute in a new way, one built on experience, and a clear belief in the potential of the next generation.
To get your FREE samples PACK of JUKES GROOMING Products, please head to www. jukesgrooming.com and put your details in the ‘Contact Us’ form, and your trial pack will be sent out.
@jukesgrooming
MEET SHORTY!
Small in Size, Massive in Power!
What is Shorty? Could be a nickname for someone, could be a short drink… But it is neither of those. Shorty is a Professional Compact Clipper used by Barbers and Hairdressers worldwide!
EFFICIENT – OPTIMISED – NOISE REDUCED!
Gamma+ Shorty features an EON long-life digital brushless motor; Shorty is an icon of innovation and power packed into an ultra-compact body!
Designed to provide a unique cutting experience, with its unmistakable design and its stateof-the-art EON digital motor this, short in stature clipper, is the perfect combination of form and function. Switch it on and let yourself be carried away by Shorty: feel the “beat” of the EON motor running under your fingers, the high torque of the 7500 RPM motor sculpting your masterpieces with incredible strength and precision.
More powerful, efficient and quiet cutting with 120 min run time, TIGHTEN or STRETCH taper bracket kits for long or short taper options plus a set of 4 double magnetic guards.
Shorty fits perfectly in your hand, thanks to its ergonomic design. The secure grip, balanced weight and low vibration provide unparalleled control, allowing you to express your creativity without fatigue.
Shorty is the ideal tool for professionals looking for the perfect combination of function and style. The bright, vivid colours of the covers allow you to customise and make your Shorty unique, and to stand out anytime and anywhere.
Choose to be the best, choose to stand out, choose Shorty.
EXO-GROW™ is the latest bioscience defence against hair loss. With patented Exosome technology backed by clinical data, this is a scalp-first system that delivers visible, measurable results your clients will come back for.
EXO-GROW Confidence in Every Strand
For hair legend Paul Dare, innovation doesn’t stop at the salon chair. As an Ambassador for EXO-GROW, he’s bringing a breakthrough in thinning hair solutions straight to his clients — and the results speak for themselves.
The buzz is big among men, especially those who’ve tried every thickening product under the sun. “ This has been the first time they’ve seen real results. Their confidence is coming back — and that’s what matters most,” says Dare.
Since March, Paul’s been using and retailing the EXO-GROW collection — a simple four-stage system that supports hair loss:
1: Scalp Mask – detoxes the scalp and preps the foundation for growth
2: Shampoo – boosts microcirculation and nourishes the scalp
3: Conditioner – strengthens hair for long-term vitality
4: Hair Tonic –boosts a healthy growth cycle and follicle regeneration “This range is a game changer for thinning hair. Exosome technology has moved to a whole new level — my clients are seeing visible, real results,” Dare adds.
Clients are hooked on the Trial Pack, an easy way in that often leads to the full-sized range. “I can’t keep it on the shelf fast enough — it’s literally flying out the door,” he laughs.
As Dare puts it, “This range isn’t just another product line — it’s giving people their confidence back.”
From Restoring Confidence to Unlocking Mastery
Paul’s passion for EXO-GROW mirrors his life’s work — helping people feel their best and giving them the tools to achieve it. Where EXO-GROW restores confidence for clients dealing with hair loss, Paul’s Cut Like a Master – 5T System empowers barbers and hairdressers to approach any haircut with total confidence, skill, and creativity.
Hair Loss in Men: The Emotional Journey & The Power of Exosomes
Hair loss hits hard — emotionally and physically. The main culprit is androgenetic alopecia (male pattern baldness), which affects about 50% of men by age 50. It typically starts at the temples or crown, triggered by DHT (dihydrotestosterone) shrinking the follicles and producing thinner, weaker strands.
EXO-GROW™ merges powerful bioactive botanicals, stem cell science, and patented exosome technology to regenerate the scalp and reactivate dormant follicles.
For barbers, the EXO-GROW™ Collection is a genuine business booster — an easy-to-use retail system that men can continue at home, while more advanced protocols are available in clinics with doctors, trichologists, and aesthetic pros.
“Hair loss can be emotionally and psychologically challenging, but it doesn’t have to be a losing battle. With exosome technology — and the right expertise — barbers can play a meaningful role in helping men regain not just their hair, but their confidence,” says Tracey Hughes, Hall of Fame hairstylist and EXO-GROW Global General Manager.
CREDITS: Campaign Director - Tracey Hughes, Hair - Matt Clarke 2025 Barber of the Year, Photography - Amber Toms
DRIVING THE FUTURE OF BARBERING!
The EXPO4BARBERS Australian Education Road Tour
FROM MONDAY, FEBRUARY 16 TO WEDNESDAY, MARCH 4, 2026
Australia’s barbering scene is about to hit the road in a way it’s never done before. In Mid-February to Early March 2026, Expo4Barbers will launch an extraordinary 2.5-week national education tour, uniting barbers, educators, and leading brands for a once-in-a-lifetime journey from Cairns to Melbourne. This isn’t just a road trip. It’s a travelling celebration of education, creativity, and community - built for barbers, by barbers
A National Movement for Education and Connection!
From Monday, February 16 to Wednesday, March 4, 2026, three fully branded motorhomes will take to the highways, carrying a team of passionate educators, creators, and industry leaders on the Expo4Barbers Australian Education Road Show, a one-of-a-kind experience that combines education, entertainment, and real industry connection.
Across 20 to 25 stops, including TAFEs, colleges, academies, wholesalers, barbershops & salons the tour will deliver free education sessions open to students, barbers, and salon professionals. A huge part of the tour,
MOCHA Media & the NOT ABOUT US Podcast team will be capturing the journey – interviewing business owners, creating powerful content, and giving a voice to the people shaping Australia’s barbering industry. Each stop will feature technical demonstrations, product showcases, and inspiring conversations with some of the country’s most respected educators and guest artists.
The goal is simple but powerful: to bring world-class education directly to local communities, making professional growth and inspiration accessible to everyone, from aspiring barbers to seasoned pros.
Powered by Industry Leaders
The 2026 road tour is proudly brought to you by EXPO4BARBERS, in partnership with some of the most respected names in the industry - Dateline Imports, Stylecraft by Silver Bullet, BaBylissPRO, Matsui Hair, Fresha Software, and Level 3.
Each partner plays a key role in shaping the future of barbering:
- Dateline Imports with StyleCraft by Silver Bullet & BaBylissPRO, the global leaders in barbering tools whom continue to raise the bar with innovation and performance.
- Matsui Hair represents excellence in craftsmanship, precision, and design, empowering professionals to perfect their art.
- Fresha is redefining the digital experience for barbers and salons, making business management easier, smarter, and more creative.
- Level 3 brings the energy and culture of global barbering to Australian shores, with premium grooming products designed for bold expression.
Together, these partners share a common purpose, to support the industry through amazing tools & products, education, elevating the craft, and celebrate the people behind the chair.
Education Meets Experience
What makes this road tour truly special is its authenticity. Each stop is designed to be an immersive, hands-on experience, to meet some faces behind the brands, to feel & touch the tools and to come together as an industry.
From cutting and styling to business development and branding, the sessions will cover every angle of modern barbering. Attendees will gain insights into the latest trends, techniques, and tools shaping the industry in 2026, guided by educators who live and breathe the craft.
And because Expo4Barbers believes education should be accessible to everyone, all sessions are COMPLETELY FREE to attend, giving barbers and students across the country an equal opportunity to upskill and be inspired.
Captured and Shared Across the Nation
Every great journey deserves to be documented, and this one will be captured from every angle. Mocha Group General Manager Jarred Stedman will join the convoy, filming, photographing, and producing engaging content from the road.
Expect to see stunning visuals, highlight reels, and exclusive behind-the-scenes footage across social media as the Expo4Barbers team travels from city to city.
Adding even more excitement, the “Not About Us” Podcast will also be on tour, recording exclusive interviews and conversations directly from the road. Expect candid chats, laughter, and real stories from the people driving Australian barbering forward.
A Legacy of Education and Community
Since its launch, Expo4Barbers has become a driving force for education, connection, and opportunity within Australia’s barbering industry. From hosting the nation’s largest barbering expos and competitions to developing programs that have qualified and employed hundreds of barbers, the organisation continues to lead the way in professional development.
This road tour is the next step in that journey, a nationwide initiative designed to reach barbers & hair professionals where they are, ignite passion, and strengthen the bond between industry professionals, brands, and educators.
It’s not just about cutting hair, it’s about building community, sharing stories, and shaping the future of the craft.
The Road Ahead
When the Expo4Barbers motorhomes roll out of Cairns in February, they’ll be carrying more than just tools and educators, they’ll be carrying the heart and soul of Australian barbering. Over 2.5 weeks and thousands of kilometres, this tour will connect towns, inspire students, and remind everyone why this industry is so special.
From Cairns to Melbourne, the Expo4Barbers team and their partners, Dateline Imports, Matsui Hair, Fresha, and Level 3, will be flying the flag for education, tools innovation, and unity.
So when you see that unmistakable Expo4Barbers convoy pulling into your city, don’t miss the chance to be part of it. Whether you’re a student, a barber, a hairdresser, a business owner or simply someone who loves the culture, this tour promises to deliver something unforgettable, a celebration of skill, creativity, and connection on a national scale.
This February, the road to the future of barbering begins, and it’s paved by Expo4Barbers.
ART OF THE PHOTOSHOOT
Selecting Your Shots
By Ryan Poole
We’ve covered every major stage of creating a photoshoot. We started with creating a concept and using mood-boarding to make it clear and cohesive. We moved into assembling your perfect creative team to help bring your project to life and nurture long-term creative relationships. From there, we stepped onto the set and broke down shoot day and how to stay in control. Now we’ve reached the final part of the Art of the Photoshoot series: post-production and selecting your shots.
Post-production is by far the most tedious part of the whole photoshoot process. This is where your collection truly comes to life. This is where everything is refined into the final images you’ll use for your competitions, portfolios, and publication submissions. It may not feel as fast-paced as shoot day, but your decisions here can make or break your entire project. Let’s break down how to handle this (personally) frustrating stage without having a break down!
Organising Your RAW Images
The honest truth: going through RAW files can be frustrating. There are usually hundreds, or sometimes thousands, of images to work through. The process can feel never-ending. But the more organised you are from the start, the easier it becomes.
The first thing I always do is divide the shots into separate folders for each model. This simple step makes the whole process feel more contained and way less overwhelming. Instead of staring at 800 images in one huge dump of files, you’re now looking at manageable batches of 80–150 per model. It makes the process more of an organised chaos kind of situation. Inside each folder, take a first pass and get rid of anything that is clearly unusable; blinks, misfires, or moments where the hair, lighting or angles just aren’t working. Clearing the noise early makes the rest of the selection process faster.
Selecting Your First Round of Favourites
Once you’ve cleaned things up, go through each model’s folder and start picking your standouts. A good rule of thumb is to select a handful of shots, around five to ten per model, that really capture the ideal look of the model. Remember, even if you only plan to submit a few final images for a competition, selecting a small batch gives you options. You’ll have extra content for your socials, portfolios, client consultations, and project pitches. Start thinking long-term. You and your team have put so much planning, creativity, and energy into a shoot, try to walk away with as much usable content as possible!
When selecting your favourites, focus on:
• The shape/silhouette of the haircut
• The model’s expressions
• The lighting and how it works with the hair
• Focal points of the hair
• Angles that highlight the strongest look of the model and the trim.
• The overall mood and aesthetic of the collection Remember – you’re looking for potential, not perfection.
Refining the Shortlist
Once you’ve selected your first round of favourites, go back again and refine. This is where you start getting critical: comparing images side-by-side, zooming in, looking at detail, and deciding which ones represent the collection best. I always find that printing them out and having the images side by side together is the best way to narrow down your shortlist.
Ask yourself:
• Do the shots fit the tone of the collection?
• Do these images feel cohesive as a set?
• Would this stand out for judges in a comp?
• Does this realise your creative vision?
This is where you have to be cut-throat with your work. Being precious at this stage only makes things harder later. The goal is to choose images that not only look clean but find the balance of natural and intentional.
Communication With Your Photographer
This part is absolutely crucial: communicate with your photographer clearly about what you want edited. If a certain flyaway is distracting, if the hairline needs cleaner definition, or if the lighting in the background needs evening out - tell them. Be specific.
Things to look out for:
• Removing flyaways
• Adjusting lighting to bring out the shape or texture of the hair
• Over-exposure on the shots
• Polishing the skin tone and makeup
• Cleaning any marks on the backdrop
If the first edit comes back and isn’t quite right, don’t hesitate to ask for adjustments. Don’t feel like you’re being difficult! You’ve already put so much time into planning, prepping, and shooting. Don’t compromise at the final stage. You’ve made a huge investment so don’t let co-creatives/collaborators warp your vision. Communication is key and a good photographer will appreciate your clarity.
Once you and your photographer have agreed on the final edits, play around with the positioning of the images. Have your two strongest images at the start and end of the collection. I’ve always tried to position the images based on which direction the model is looking. To me it adds to the cohesion of the collection. Finally, make sure you show the whole team the collection of the great work you have all put together. You should celebrate on the effort you’ve all put in collectively!
Final Thoughts
Post-production may be the quietest part of the entire process, but it’s where your collection truly takes shape. By staying organised and choosing intentionally, you’ll finish with a set of images you can be proud of. Creating a photoshoot from start to finish is no small effort, but it’s one of the most rewarding ways to grow as both a barber and a creative. With every project, your eye sharpens, your confidence builds, and your craft evolves. Your next shoot is an opportunity to push things even further. Take what you’ve learned and run with it.
I can’t wait to see the work in next year’s AMBAs. Best of luck!
@_ryanpoole_hair
THE COLLABORATION REVOLUTION
By Gareth Philpott
The future of barber education isn’t happening in isolated classrooms. It’s happening on the shop floor, where experienced barbers and eager students work side by side, where theory meets reality, and where the next generation learns the craft the way it’s always been meant to be learned, through mentorship, collaboration, and real client work.
At The Barber Academy, we’ve built our entire model around a simple truth: the best place to learn barbering is in an actual barbershop. But not just any shop. We’ve partnered with some of the most respected establishments across Australia, creating a collaborative training ecosystem that benefits students, established barbers, and the industry as a whole.
The Partnership Model in Action
Traditional barber training often creates a disconnect. Students spend months in a classroom environment, then struggle to transition into the fast-paced, client-focused reality of shop life. We’ve eliminated that gap by embedding training directly into thriving barbershops from day one.
Our partnerships aren’t transactional, they’re true collaborations. We work with shops that share our commitment to excellence, that understand the value of investing in the next generation, and that recognise the mutual benefits of this model.
The Studio X – Sydney: Where Innovation Meets Tradition
In Sydney, we’ve partnered with The Studio X, working alongside industry leaders Suzi O’Brien, Luke Lawless, and Hayley Joyce. This collaboration represents the perfect blend of cutting-edge technique and foundational skill-building.
The Studio X brings a level of professionalism and creativity that pushes students beyond basic competency
Suzi, Luke, and Hayley aren’t just allowing students into their space; they’re actively mentoring them, demonstrating what it means to run a successful operation while maintaining the highest standards of craft.
The Barber Club – Melbourne
Melbourne’s barbering scene is legendary, and our partnership with The Barber Club puts students at the heart of it. Working with Jordan Tabakman, Lorenzo Manuele, and Teegan Dyson, students experience what it means to be part of a barbering community that values both technical excellence and genuine connection.
The Barber Club collaboration shows students that success in this industry isn’t just about individual skill, it’s about building relationships, creating culture, and contributing to something larger than yourself.
Esquire – Brisbane
In Brisbane, our collaboration with Esquire and the expertise of Mark Rabone, Matt Clarke, and Brayden White provides students with rock-solid foundational training. Esquire’s reputation for consistency and quality makes it an ideal environment for students to develop the discipline and attention to detail that separates good barbers from great ones.
Mark, Matt, and Brayden understand that flashy techniques mean nothing without mastery of the basics. Students working in this partnership learn proper body mechanics, efficient workflow, time management, and the importance of delivering consistent results, day after day, client after client.
The Loft – Browns Plains
Bruce Leeroy and Lance Liufau have built something special, a shop that serves its local community with pride while maintaining standards that rival any highend establishment. Students training at The Loft learn that excellence isn’t about location or prestige; it’s about showing up, doing the work, and serving clients with integrity.
This partnership also addresses the industry’s geographic challenges, ensuring that talented individuals outside major city centers have pathways into professional barbering careers.
Why These Collaborations Matter
These partnerships solve multiple industry problems simultaneously.
For students, they provide immediate immersion in real shop environments, access to experienced mentors, and direct pathways to employment. For partner shops, the model provides access to trained, vetted talent. By the time students complete their Certificate III in Barbering, shop owners have already worked alongside them for months. There’s no hiring gamble, they know exactly what they’re getting.
The Future of Barber Education
The collaboration model represents a fundamental shift in how we approach barber education. It acknowledges that the best learning happens in context, that mentorship matters more than curriculum alone, and that the industry itself must be actively involved in training its future.
Our partnerships with The Studio X, The Barber Club, Esquire, and The Loft aren’t just training arrangements, they’re proof that when education and industry work together, everyone benefits. The next generation of barbers won’t just be technically proficient. They’ll be professionally prepared, industry-connected, and ready to contribute from day one. That’s the power of collaboration.
If you’re interested in joining this movement and exploring a partnership to deliver Certificate III in Barbering training, reach out. Let’s talk about how collaboration can strengthen your shop, develop the next generation, and elevate the entire industry. Because the future of barbering isn’t built in isolation. It’s built together.
@thebarberacademyaus
CRAWL, WALK, RUN, SPRINT:
Why Your Career Isn’t a 100m Dash
There’s a moment in every educator’s life where you hear something from a student that makes you realise, “Oh wow… we really need to talk about career progression.” Mine happened recently when a first-year apprentice, first year, still in the “sorry sir, that eyebrow will have to grow back” era, told me he planned to start educating.
Not “one day.”
Not “after a few years.” No. Straight away.
Day one after finishing his trade test: boom, educator.
I admire the confidence. I really do. But hearing it felt like watching someone with L-plates announce they’re ready for Formula 1. And this is coming from someone who’s been sprinting pretty hard in my own career lately, but only because I spent a decade crawling, walking, jogging, limping, backtracking, getting lost overseas, blowing my savings, panicking, succeeding, failing, and slowly building the legs required to sprint without face-planting. So, let’s talk about it.
You Can’t Teach What You Haven’t Lived
What that apprentice didn’t realise is that before I ever stepped onto a stage, taught a class, joined American Crew as an Allstar, became Creative Director of 4B, partnered with The Barber Academy, or co-owned a shop, I was just a barber with a backpack trying to figure out which country would give me the least hassle about scissors in my luggage. Before anyone called me “Barber of the Year,” I was just a kid who decided the best way to get good at cutting hair was to go wherever the good barbers were. So, I spent years bouncing around the world, dropping myself into barbershops where I didn’t always understand what people were saying, but absolutely understood that I needed to keep up. I chased down anyone whose work made me feel untalented, which was a fantastic motivator, by the way, and learned from people who could cut circles around me without breaking a sweat.
I spent years doing that: working, watching, copying, failing, trying again, taking classes I could barely afford, and squeezing into tiny barbershops just to stand behind someone better than me. It was basically a global apprenticeship built on equal parts obsession and delusion. Eventually the wildest thing happened: the travel flipped. I stopped travelling to learn and started travelling because people wanted to learn from me. Suddenly I was the one being flown around to teach, demo, and share the very things I once begged people to show me.
And honestly? That full-circle moment, from wide-eyed student to slightlyless-wide-eyed educator, is still my favourite part of the whole journey. And that’s the part today’s young barbers don’t always see. They see the sprint... the travel, the gigs, the brand partnerships, the education, the opportunities, but not the slow, unglamorous crawl that built the foundation.
Education Isn’t a Flex, it’s a Service
When my apprentice told me he wanted to jump straight into education, I wasn’t annoyed. I wasn’t even surprised. I just wanted him to understand something no one tells you when you’re new:
Education is not about you.
It’s not a title.
It’s not an ego boost.
It’s not a shortcut to relevance.
Good education is a deeply unsexy, selfless act.
It requires skill, patience, humility, empathy, and the ability to explain something 47 different ways without developing a twitch in your left eye.
Students don’t need your Instagram confidence. They need your lived experience.
They need your failures, your mistakes, your lessons. They need your years.
Because you’re not teaching hair. You’re teaching perspective. And perspective takes time.
By Matt Clarke
We All Want to Sprint, But Most of Us Haven’t Stretched Yet
The modern barbering industry is a buffet of shiny opportunities. It’s natural to want everything on the table. Educator. Ambassador. Content creator.
Shop owner. Platform artist. Inventor of the next textured mullet variation. But the truth is:
If you skip the foundations, you don’t progress, you just collapse more dramatically.
My crawl was brutal. My walk was humbling. My run was inconsistent. It took me forever to build enough skill and self-awareness to start sprinting.
And even now, with all my roles, Esquire, 4B, the Academy, American Crew, there are days I still feel like I’m tripping over my own feet.
But at least I’ve earned the right to be out of breath.
Ambition Is Beautiful, But Patience Is Underrated
I genuinely love seeing new barbers with big dreams. It shows passion. It shows hunger. And this industry needs both.
But ambition without patience is misguided, ambition without fundamentals is premature, and ambition without experience is noise.
You don’t need to rush.
You don’t need to be “ahead.”
You don’t need to be educating by year two, three, or five.
You just need to be amazing at the part you’re in right now.
Your future will come.
Opportunities will come.
Recognition will come.
And they’ll come at the right time, when you’re ready to handle them without combusting.
Sprinting Is Fun, When You’ve Earned Your Legs
Career progression isn’t a race. It’s a sequence. And the sequence matters.
Crawl: learn the basics.
Walk: refine the craft.
Run: push your creativity and identity.
Sprint: take on leadership, and impact, but only when you can do it with depth, not ego.
Because when you build your career the long way ‘the real way’, the sprint doesn’t feel frantic. It feels like freedom.
@matt.clarke.hair
ANTHEM
By The Fellowship for British Hairdressing’s, Project Men and Media
Hair: Tony Hristov @hairby.to
Samual Justice @samjusticehair
Marcus Hampton @Marcushampton_hair
Darcey Clarke @darceymariahair
Billy Ryan @billyryanhair
Creative Direction/Project Leader: Dean Gleeson @ dean_gleeson_
Photographer: Paul Simmons @happyjack.uk
Stylist: Stephanie Day @sedelizstyles
Make-up artist: Lily Winfield @ lilywinfieldmua
TERRACING
By Dexter Johnson at TONI&GUY
Terracing draws inspiration from the dynamic interplay of diverse identities, united by a shared passion and community spirit. This collection celebrates individuality through a fusion of bold shapes, distinct colours, and unique styles. Each model represents a different persona, from mod and rude-boy to rocker and businessman, embodying the variety within the same ‘club’. Through contrasting yet complementary hairstyles and the iconic football kits they wear, Terracing highlights the beauty of diversity and how these identities can harmoniously coexist. Just like the terraces of a stadium filled with fans from all walks of life, this collection stands as a powerful tribute to unity in diversity.
Hair: Dexter Johnson at TONI&GUY Make-up: Monnie Kaur Styling: Borna Prikaski
Photography: Kevin Luchmunn @toniandguyworld
BARBERS OF AUSTRALIA, ASSEMBLE!
By Frank Ciccone
When our industry comes together, we don’t just make noise… we make history. We might not be Marvel superheroes (although some of you absolutely rock the capes), but in the world of clippers, creativity, and community, Barbers of Australia has become a force of its own. And like every origin story, it started with a simple moment , a spark , during one of the most challenging times in our industry.
THE ORIGIN STORY: HOW A SMALL IDEA BECAME A MOVEMENT
Let’s rewind to 2021.
Australia was in lockdown. Shops were shut. The industry was battling uncertainty.
But unexpectedly, this tough chapter became the birthplace of something special.
That year, I was honoured and honestly humbled to be named International Barber of the Year. The very first people who reached out were the legends at MOCHA BARBER, quickly followed by messages from barbers across the country.
One of the calls that stuck with me came from an old friend, Michael Rossi from Northern Barbershop. While chatting, he mentioned he was struggling to find barbers to hire. I told him, “Just jump on a barber Facebook page and ask.”
His response stopped me in my tracks:
“There is no barber page.”
Impossible, right? I searched everywhere , yes, there were hairdressing groups, but nowhere dedicated strictly to Australian barbers.
So, I asked Rossi the next question that would change everything:
“If I create a page right now, will your team jump on and help spread the word?”
He said yes.
And just like that, BARBERS OF AUSTRALIA was born.
I reached out to industry friends like the Alessi family, the Mocha team, and a few others… and from there, it spread like wildfire.
That first night? 200 followers.
Today? Over 5,000 across our platforms, countless jobs created, and thousands of barbers, brands, and educators connected nationwide. What started as a tiny COVID era idea is now a genuine hub , a community that supports barbers, celebrates achievements, and brings our industry closer together.
And shout out to the incredibly talented Trevor Smith, who created our now iconic logo. It’s been proudly repping our page from day one.
GROWING THE INDUSTRY — ONE EVENT, ONE CONNECTION, ONE POST AT A TIME
As Barbers of Australia grew, so did our mission. I wanted the page to be more than a scroll, more than a shoutout platform.
I wanted it to stand beside the industry, support events, highlight achievements, and boost the barbers pushing boundaries.
We proudly support the MOCHA Group and their game changing events: AMBIAs – Australian Modern Barber Awards: Where I’ve had the privilege of reconnecting with some of our sharpest industry leaders.
AHIAs – Business & Creative: A celebration of excellence where incredible talents like Tony Alessi and Carmelo Francese continue to raise the bar. We also stand behind Expo 4 Barbers, created by the unstoppable Fraser Forsey. This event is growing into a major powerhouse, and I’m proud to champion what Fraser is building for the barbering community.
More recently, I was invited to REVOLT , hosted in Melbourne by the very talented Benjamin Cucanic. It was electric: new barbers entering the game, masters showcasing their skill, I also caught up with award winners like Keegan Walklin who had been raising the roof in our industry.
Covering events like these is exactly what Barbers of Australia is all about shining a spotlight on the craft and the creators who drive it.
On our Instagram, I collaborate daily with barbers, boosting their posts, helping their work be seen, and growing the visibility of shops, educators, and academies across the country. A perfect example is the ongoing support of The Barber Academy and Gareth Philpott, who continue to inspire the next generation.
I’m also proud to represent Heiniger Clippers as an ambassador , an incredible brand that gives me insight into the behind-the scenes world of manufacturing, marketing, and innovation in the tools we use every day.
THE LEGENDS, THE FUTURE, AND WHAT’S NEXT
After 30 years in this industry, one thing is crystal clear Australian barbering is in exceptional hands.
From the icons who built the foundations, to the young guns hungry to make their mark, to the educators, event organisers, and creatives shaping the next wave , we are witnessing one of the strongest eras our industry has ever seen.
Barbers of Australia will continue backing you.
Promoting you.
Cheering for you.
Connecting you.
And celebrating every win , big or small. And trust me… 2026 is going to be HUGE.
Join the Movement
Follow us, tag us, collaborate with us , this page is YOUR space, built for YOUR growth, and fuelled by the passion of thousands of legends just like you.
Instagram: @barbersaustralia
Facebook: Barbers of Australia
Cheers, Frank Ciccone @_frankciccone_
The original #225 model was introduced to the market in 1961. Since then, it has become a staple in salons worldwide. With an ever-growing presence over the years, the impeccable proportions of the #225 have attracted many a copy, but it's only Takara Belmont who makes The Real Thing!
225 APOLLO icon model colours available
Upholstered padded armrests and integrated gown rail Belmont-branded footrest with stopper
225 APOLLO original model colours available
225 APOLLO elite model colours available
base options hydraulic base options
colour mocha brown colour white
colour black
Comfortable reclining angles (reclining: 30° to upright: 75°)
and removable headrest (8 settings)
225 APOLLO features
HAVE YOUR SAY - HELP SHAPE THE FUTURE OF HAIRDRESSING AND BARBERING TRAINING
By Jimmy Rod
Service and Creative Skills Australia (SaCSA) is leading an exciting review of Australia’s hairdressing and barbering qualifications to ensure our training system reflects the skills and creativity needed for the next generation of professionals.
As part of this project, SaCSA has engaged extensively with stakeholders across industry, VET, and unions to explore both the challenges and opportunities within the current qualifications. Drawing on these valuable insights, SaCSA collaborated with their Technical Committee to shape the updated draft training products, which are now open for public consultation.
This is your chance to have your voice heard and I’m calling on all barbers to get involved!
As the member on SaCSA’s Strategic Workforce Advisory Group (SWAG) representing the barbering sector, I know how vital it is that our qualifications reflect the real-world skills and trends shaping our industry. From modern cutting techniques to client care, business operations, and leadership pathways, your input will help ensure the next generation of barbers and hairdressers are equipped for success.
What’s Being Reviewed
The project is reviewing and updating four key qualifications:
• SHB30416 Certificate III in Hairdressing
• SHB30516 Certificate III in Barbering
• SHB40216 Certificate IV in Hairdressing
• SHB50216 Diploma of Salon Management*
While the primary focus is on Hairdressing and Barbering, the Diploma of Salon Management also supports professionals across the broader beauty industry.
By refining these qualifications, SaCSA aims to trim outdated content, refine leadership pathways, and sharpen the focus on job-ready skills to create a more streamlined and future-focused training system.
Get Involved: Public Consultation Now Open
The public consultation period runs from 20 October 2025 to 27 February 2026, and there are several ways you can get involved. Scan the QR code to head to SaCSA’s website to view the draft training products and provide feedback.
Join an interactive online workshop, where you’ll meet with the SaCSA team, learn about the proposed updates, and engage in an open discussion alongside industry, training providers, unions and government stakeholders.
Your feedback will help confirm that the updated training products are fitfor-purpose and support a skilled, adaptable, and sustainable workforce for the future.
Register via the SaCSA website to secure your spot. Scan the QR code to register for a session.
A Call to all Barbers
This review is more than a routine update; it’s a chance
of our craft. Whether you’re a master barber, salon owner or apprentice, your experience matters.
Let’s make sure our training reflects the artistry, innovation, and professionalism that define modern barbering.
Have your say before it’s too late! Visit the SaCSA website and be part of the conversation that’s shaping the future of our industry.
Jimmy Rod.
Member for Barbering, SWAG (SaCSA Strategic Workforce Advisory Group) Review
Every haircut deserves a party! Why not serve your clients a refreshing toast with our delicious lineup of gins!? Tropical Chilli Gin - Cherry Tart Gin - Original Dry Gin - Ruby Pink Gin
Each one is a flavour adventure that makes every fade feel like a celebration ! These gins are all about making memories and sharing laughs. Use Code #MOCHABARBER15 for 15% OFF the entire range!
THE EVOLUTION OF BARBERING: FROM BEHIND THE CHAIR TO THE WORLD STAGE
By Lance Liufau
Barbering has always been more than a job to me, it’s a lifestyle, a craft, and a culture that connects people from every walk of life. Over the years, I’ve seen how this industry has transformed, not just through the tools and techniques we use, but through the doors it can open for those who are willing to put in the work, stay humble, and dream big.
From Razors to Cordless Clippers. The Tools That Shaped Us
When I first started cutting, things were simple. A clipper, a trimmer, a comb, and a razor were all you needed. But even then, it wasn’t about the gear, it was about the hands holding it and the heart behind the work. Fastforward to today, and the game has changed completely.
We’ve gone from heavy corded clippers to sleek, lightweight cordless ones that give us total freedom. Blades are sharper, motors are stronger, and battery life lasts all day. Our scissors are built with precision steel, and even our combs are designed for different fades, textures, and techniques.
It’s not just the tools, it’s how we use them. Technology and creativity have collided. We’re blending, sculpting, and detailing in ways that weren’t even possible a decade ago. And with social media, every cut you post can reach thousands of people around the world. That’s the new barbershop window, a digital stage for your craft.
The Art Has Evolved, But the Purpose Remains.
Barbering started as a simple service, a clean-up, a shave, a chat. But now, it’s become a form of self-expression. The fade, the lineup, the texture, it’s all part of how people represent themselves. Every haircut tells a story, and as barbers, we get to help people feel confident, powerful, and seen.
Over time, I’ve learned that this craft is about connection. You never know who’s going to sit in your chair, it could be your next-door neighbour or someone who changes your life. And if you treat every person with respect and take pride in your work, doors will open in ways you never expected.
Beyond the Chair.
The Industry Is So Much Bigger Than You Think
For the younger barbers coming up, I want you to understand something important. Barbering doesn’t have to stop at the shop. The world is wide open if you want it to be.
I’ve been blessed to see what’s possible, from attending and teaching at expos and education events, to working alongside barbers and brands I used to look up to. These events aren’t just about showing off skills; they’re about learning, networking, and being inspired by people who live and breathe this craft.
There are also incredible opportunities to work with brands and companies, becoming ambassadors or educators for clipper and product lines. These partnerships aren’t handed out easily, but when they come, they can change your whole career. You get to represent what you love, travel, create content, and be part of shaping the next wave of the industry.
And it doesn’t stop there. Some barbers are stepping into film, fashion, and advertising, styling actors, models, and artists for shoots, runways, and TV sets. The skills you build behind the chair. Precision, timing, creativity, professionalism, all translate into those spaces. It’s proof that barbering can take you anywhere.
No Limits. Just Belief
If there’s one message I want to pass on to the next generation, it’s this: you are only limited by what you believe you can achieve.
I’ve seen barbers go from cutting in garages to teaching overseas, from small-town shops to working with celebrities. It’s all possible. But it takes consistency, discipline, and a belief that your craft can take you further than you ever imagined.
Every day behind the chair is a chance to grow. Every cut is a chance to improve. Every connection is a potential opportunity. Don’t just chase success, build it through passion and purpose.
Barbering has evolved, but the heart of it hasn’t changed. It’s still about making people feel good, being part of a community, and expressing who you are through your art. Whether you’re just starting out or already deep in the game, remember this industry is limitless if you are.
Your clippers can take you anywhere, from your shop to stages around the world, to the sets of movies and fashion shoots. The only limit is how far you’re willing to go.
So never stop learning, Stay on your grind and Keep it TopShelf.
Lance Liufau
The Loft Barbershop
@lance_topshelfbarber
EDUCATION
EDUCATION
EDUCATION
EDUCATION
EDUCATION
EDUCATION EPIC BARBER BATTLE
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Busy Doesn’t Mean Profitable !
Why being flat-out behind the chair isn’t the same as getting aheadand what to fix before 2026 kicks off.
The Wake-Up Call
You’re booked solid, your hands ache, the queue’s out the door - but your bank balance doesn’t show it.
That’s not a work-ethic problem. It’s a profit problem.
And heading into 2026, that’s the wake-up call most barbers need to hear.
The Busy Trap
This is where most barbers get stuck - flat out, but standing still.
Being busy feels good. It tricks your brain into thinking everything’s fine.
But if you’re maxed on time and still scraping by, something’s off.
Most barbers are caught in what I call the busy trap.
They’re grinding all day, but not moving forward.
Here’s what it looks like:
• Prices haven’t changed in years because they “don’t want to upset the regulars.”
By Dwight Hodge
• Books are full - but half the clients are zombies: they show up unannounced, question the price, drain your vibe, and never rebook.
• Retail sales are a ghost town.
• And your best days feel more like survival mode than success. The industry has glamorised the grind - long days, full chairs, no days off. But here’s the truth:
You can’t build wealth off exhaustion.
If every hour of your day is booked and you’re still broke, your business model’s broken — not your hustle.
The Profit Check
Forget spreadsheets. Start with three simple numbers that drive your bottom line:
1. Average client spend – how much each person spends per visit.
2. Clients per week – how many you actually see.
3. Visits per year per client – how often they come back. That’s it. Those three numbers tell the whole story.
Here’s the math:
130 clients × $45 × 8 visits = $46,800 Bump that to $55 and 9 visits = $64,350.
You didn’t add a single new client - just fixed the system.
That’s the power of small changes done consistently. I’ve coached barbers turning over six figures who still stress every time rent’s due - because busy doesn’t always mean profitable. Most barbers chase more clients instead of maximising the ones they’ve got.
It’s like trying to fill a bucket without fixing the holes. Before 2026 hits, pull your numbers and face the truth:
• Where am I leaving money on the table?
• What happens if every client spends $10 more?
• How can I turn my busiest days into my most profitable ones?
Let’s Turn Busy into Bankable
You can’t wish for profit. You’ve got to build it. Here are four moves to start now.
1. Reprice with Purpose
Stop guessing.
Know exactly what every service costs - time, product, overheads - and price from there.
If you’re charging less than it costs to deliver, you’re paying your clients for the privilege - and that’s madness. Price isn’t just math; it’s positioning. People pay for confidence, clarity, and consistency. Raise it with conviction, not apology.
2. Sell the Experience, Not the Haircut
The haircut gets them in the chair; the experience keeps them loyal. Add upgrades - beard sculpting, hot-towel finishes, memberships. Make them feel like they’re getting something they can’t at the quick-cut place down the road.
A five-minute upgrade at $10 a pop across 20 clients a week?
That’s more than $10 K a year in extra revenue.
3. Track the Bloody Numbers
You can’t fix what you don’t measure.
Whiteboard, app, notebook - doesn’t matter.
Track rebooks, retail, and average revenue per hour. Then do it again next week.
Numbers tell stories - and when they move, so does your profit.
4. Protect Your Time
Time is your most valuable product.
Fill your columns with clients who value your work, not those who drain your energy.
Be brave enough to cull the zombies so you can serve your perfect-fit clients better.
Saying yes to everyone is how you end up resenting the job you once loved.
Busy is ego. Productive is income.
Profit isn’t greedy - it’s what keeps your shop open, your team paid, your tools sharp, and your stress down.
You can’t invest from an empty wallet.
Stop Waiting for January
Every December, barbers promise themselves they’ll “sort it next year.”
Then January hits, bills roll in, and it’s back to the same pattern: full weeks, empty margins.
Here’s the truth:
If you want a profitable 2026, you can’t start in 2026.
You’ve got to engineer it now - before you flip the calendar.
Next year’s results are built this year, during the downtime everyone else wastes.
Look at your numbers. Fix your prices. Make profit your non-negotiable.
Because the barbers who’ll win next year aren’t working harder - they’re charging right, tracking smart, and finally getting paid for the craft they’ve mastered.
Busy is optional. Profit is a choice.
@dwighthodge_
How to Maintain Professional Boundaries in your Business
By Liz McKeon
Boundaries involve setting behavioural limits during workplace interactions. Boundaries establish what is acceptable workplace behaviour and how this behaviour affects the way staff communicate with one another. Boundaries also establish rules. They are beneficial in the salon because they help team members understand their individual roles and responsibilities.
Well defined boundaries help to clarify roles because it helps individuals to understand their limits in the workplace, which in turn, helps to maintain focus on individual tasks. With clearly defined boundaries, staff understand their tasks and who to report to for assistance.
Employers who set boundaries related to breaks, electronic communications and the interpersonal and social environment within the workplace define acceptable behaviour related to the topics. Boundaries set by policy outline the possible consequences for violating company policies and help keep staff focused on their jobs.
Effective Communication: Firm boundaries, such as prohibiting inappropriate language or verbal abuse in the workplace, help keep the work environment pleasant and professional. Staff members are encouraged to speak in a respectful manner that is not condescending or abusive. With clearly defined boundaries regarding communication, staff utilize the appropriate tone and language with one another, which improve workplace interactions.
Inappropriate Behaviour: Boundaries discourage inappropriate behaviour by setting rules of conduct within the workplace. Codes of conduct define what behaviour is appropriate on the job and what behaviour is unacceptable. For example, boundaries establish standards regarding physical interactions so staff cannot treat one another inappropriately. Boundaries also help employers develop procedures for disciplinary action for staff who violate codes of conduct.
Professional relationships should be personable, but they must be guided by decorum and specific boundaries. Abandoning parameters can create conflict, loss of respect and at times, even embarrassment. In the small business context, this task might be tougher to achieve as salon teams tend to be tightly woven little groups. Some salon owners believe you can’t have firm boundaries without sacrificing close working relationships. However, the opposite is actually the case: boundaries actually firm up on grey areas concerning job duties, increasing efficiency and making the salon floor more productive.
Professional boundaries define you and your employees’ limits and responsibilities. As a small business owner, you not only have to monitor your own behaviour, but you must also ensure that employees understand and respect the professional boundaries within the team and with clients.
Essential tips on boundaries in the workplace: Set limits regarding when and how your employees can approach you. For instance, if you need time to yourself, let employees know you won’t be available until after a certain time.
Refuse to honour employee requests that create hardship for you or cause you to alter your daily schedule.
Assign tasks to employees that you feel comfortable delegating. Deliver disciplinary action to employees that act carelessly or negligently. Part of running a business includes ensuring that employees don’t overstep their professional boundaries.
Ensure that all employees know their role and responsibilities within the business and hold them accountable. For success, demonstrate consistency and fairness. @lizmckeonbizliz
There is a stillness inside a good barbershop, the hum of clippers, the rhythm of familiar hands, the feeling that for a moment the world slows down. Men come not just to be made presentable but to feel seen in a world that often forgets them.
Many walk in carrying invisible burdens, fatigue behind humour, pressure tucked behind a smile. In the simple act of sitting, of being noticed without judgment, something softens. For a short time they let their armour fall. The mask slips. What is left is something honest, a man trying to hold it all together.
That is the quiet miracle of the barbershop. It does not heal by force, but by presence. It reminds men they are not alone. As we mark November’s Men’s Mental Health Awareness Month, let us remember, it is not dramatic gestures that change lives, but the steady kindness of simply being there.
The Reality Behind the Numbers
In 2023, 3,214 Australians lost their lives to suicide, and 2,419 of them were men according to the AIHW. That is six men every day. Yet mental health struggles reach far beyond men alone. Self-harm hospitalisations are significantly higher among teenage girls, with young women aged 15 to 19 hospitalised at several times the rate of boys.
These numbers remind us that mental health challenges are human challenges. Sons and daughters, mothers and fathers, apprentices and mentors. No age group or gender is untouched.
Our own industry reflects this shift. A rising generation of young barbers is building businesses from garages and home studios. It is brave and creative, but often isolating. Working solo means fewer check-ins, fewer conversations, and fewer chances to talk about what is really going on. Staying connected and looking out for each other has never been more important.
A Tradition of Community
Barbershops have always been more than grooming spaces. They have been community anchors.
In medieval Europe, barber surgeons not only cut hair but performed basic medical procedures. The red and white pole outside shopfronts today still symbolises blood and bandages.
By the eighteenth and nineteenth centuries, barbershops had become social hubs where men gathered to share news, debate, and belong. That same spirit lives on. A good shop still feels like home, no titles, no barriers, just people.
Why Barbers Matter
Barbers build trust in ways few professions can. A haircut might last half an hour, but the conversation can stay with someone much longer. In the chair, walls fall. Men speak about work stress, relationships, fatherhood, loneliness, sometimes more honestly than they do anywhere else. We are not counsellors, but we are listeners. That matters. Today, connection means more than clean fades. It means noticing when someone is not themselves. Sometimes the most powerful thing we can say is, “Are you doing okay?”
More Women Behind the Chair
Across Australia, more women are stepping behind the chair, and the industry is better for it. They bring intuition, presence, emotional intelligence, and balance. Their energy shifts the atmosphere, softens the banter, and opens conversations men often did not realise they needed. Women are not here to replace men, they are here to stand beside them, strengthen the culture, and help define what the modern barbershop feels like. With women leading shops, training apprentices, and shaping team culture, the industry becomes more connected and more whole. A barbershop is at its best when women are part of the environment,
leading, creating, and offering a grounded presence that lifts the entire space.
The Courage to Care
Courage is not always loud. Sometimes it is sitting quietly and letting someone talk. Sometimes it is choosing empathy instead of advice. Real courage is recognising when a client needs more than a conversation, they need help.
This is where our responsibility begins, noticing, listening, and offering a pathway forward. Barbers are not meant to carry every story, and we do not need to. Services like Lifeline, MensLine, and the Suicide Call Back Service exist because none of us are meant to handle everything alone.
Boundaries and Balance
We must know our limits. We are barbers, not therapists, and that is perfectly okay. It is not our job to solve every problem, but it is our job to protect our wellbeing and look after our teams.
Mental health starts behind the chair. Check in with your crew. Rest. Protect your headspace. When we are grounded, we serve better for our clients and ourselves.
Changing the Conversation
For too long, men were taught to tough it out. But strength is not silence, it is honesty. Barbershops can lead that cultural change. We can create spaces where vulnerability is normal, respected, and encouraged. It does not have to feel heavy. Often it begins with a simple sentence, “Mate, you have been a bit quiet today, everything okay?”
Small words can open big doors.
Taking the Next Step
Barbers are not mental health professionals, and this article is not medical advice. But we are a bridge. If you or someone you know feels overwhelmed or unsafe, please reach out.
24/7 Mental Health Support:
• Lifeline: 13 11 14
• MensLine Australia: 1300 78 99 78
• Suicide Call Back Service: 1300 659 467
• Beyond Blue: 1300 22 4636
• Kids Helpline ages 5 to 25: 1800 55 1800 November reminds us how much the barbershop matters. Every conversation is a chance to show someone they are not alone. When we create space for honesty, the shop becomes more than a business, it becomes a community.
@heartsandminds.official
AI in the Commercial World of Barbering, The Urgent Need to Upskill in 2026.
By Hayley Mears – Six Underground Media
The future of barbering and hairdressing education is no longer a distant projection; it’s a rapidly unfolding reality shaped by Artificial Intelligence. For Australian salon owners, educators, and corporate beauty brands, the time for passive observation is over. The transformative speed of AI demands real-time adaptation in our skill sets, or we risk being left behind entirely. Let’s be blunt: this is how your competitors will overtake you.
While it might sound intense or like a utopian Hunger Games where only the fastest adapt, that is the reality of business as we step into 2026. We are operating in a climate where 34% of Australian salon businesses closed in 2024 (oof, yeah, that’s one hell of a wake-up call if you haven’t already been slapped in the face by your P&L) It’s that age old case of the rhetoric “get comfortable, with being uncomfortable”, which is easier said than done when you are in a spiral of overwhelm.
We need to lean in, not pull away, from innovation to secure our future. The easiest and most comfortable way to do that is to find the right person to walk you through the AI onboarding process in small and digestible steps. Start with one area, perhaps automating your newsletters, implementing a chatbot or editing your images with new AI tech.
If you want to wrap your head around what is next, here are a few predictions that feel like a natural evolution in our industry. Using AI to find efficiency flaws in your business. Where do you think you waste money, but can’t quite quantify it? Think about what you can ask AI. Collect the data,work out your costings, and then wait and see what that looks like for your bottom line.
Is it the exhaustive number of software and tech subscriptions you’re not utilising. Is it in the bank fees and payment providers? What manual jobs give you no ROI that can be delegated to Ai to allow for better revenue generation?
The AI Skill Gap: A Business Threat
The skill gap in using AI is your biggest threat, because if you don’t move with it, your competitors will. From customer management to colour formulation what Ai can do is gaining momentum and this rapid adoption creates a critical problem: the AI skill gap.
If you’re not actively learning to at least understand, let alone implement tools like AI-driven pre- appointment virtual consultations (designed to prepare your day and optimise your workflow) or smart scheduling systems, the hole in your business skill set is forming right now. In 2026, AI won’t just be an extra tool; it will be integral to the curriculum, requiring a fundamental shift in how professionals learn.
Future education will centre on mastering the use of Augmented Reality (AR) and AI analysis tools. Students won’t just learn how to cut hair; they’ll learn how to interpret an AI’s analysis of a client’s face shape, skin tone, and hair health to recommend a style. The value will shift from knowing every formula by heart to critically evaluating and refining the data provided by AI.
As AI automates administrative tasks and technical analysis, the core of hairdressing education must pivot to emphasise the skills AI can’t replicate:
- Creative Vision: Using the efficiency of AI to free up time for pure artistry.
- Emotional Intelligence: Building deep client rapport, which is the ultimate non-automatable service.
- Problem Solving: Handling the complex, unique challenges that require human judgment.
Educational platforms will integrate AI-powered virtual simulations. Students can practice complex techniques with an AI system that provides immediate, objective feedback on cutting angles or colour application consistency. This means quicker skill acquisition and a higher standard of technical precision before a student ever touches a client’s hair.
A Clear Message for Corporate Brands: Invest in Innovation
For corporate brands, manufacturers, distributors, and large salon chains, your message must be clear and succinct: INVEST in educating your team in how to innovate for you using AI.
When your educators, sales representatives, and in-house trainers are fluent in AI, they become powerful evangelists for your brand. This allows them to effectively teach your customers and clients how to use these new tools, transforming what could be perceived as a threat into a competitive advantage. By taking your clients on this journey along with your team, your brand will become the preferred partner of choice in the new, intelligent era of beauty.
Hayley Mears
Six Underground Media
Cutting Through The Noise Podcast @sixundergroundmedia @haylsmears @cuttitngthroughthenoise.podcast
“OPENING
Double the Powerful Precision
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Follow Your Instinct
The StyleCraft by Silver Bullet Instinct X Trimmer, designed to complement the Instinct X Clipper, is arriving soon. It features an IN2 vector motor running at 8,500 rpm, a Black Diamond X-Pro wide blade, and The One cutter. Customisable housings are available in black, red, or white.
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BaBylissPRO x Tomb45
Arriving January 2026, the exciting collab between BaBylissPRO and Tomb45. Both Clipper and Trimmer feature new DS1 dual speed motors for powerfully refined control. Dual high-capacity lithium-ion batteries.
Fatboy’s Sea Salt Pomade
When you want to look like you spent the day at the beach and have the perfect beachy hair! Fatboy Sea Salt Pomade gives effortless texture and separation without the crunchiness or dehydration of traditional salt spray.
Smart Protection
The smart choice for protection! Introducing new aprons and capes from Salon Smart. Keep clients and yourself comfortable and protected. From cutting capes to kids capes to waterproof capes and more – it’s all here in smarter, cost-effective designs.
