HAIRBIZ Year 17 Issue 5 by mochagroup

Start your day with a and the new haircare range... smile smile

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Year 17 Issue 5

ANDISCLIPPERS.COM.AU

PUBLISHER

Linda Woodhead

linda@mochagroup.com.au

GENERAL MANAGER

Jarred Stedman jarred@mochagroup.com.au

EDITOR

Louise May louise@mochagroup.com.au

ADVERTISING MANAGER

Nina Barbara nina@mochagroup.com.au

ART DIRECTOR

Kellie Woodhead kellie@mochagroup.com.au

ADMINISTRATION

Jess Richmond jess@mochagroup.com.au

CONTRIBUTORS

Louise May

Rex A.C. Silver

Anthony Gray

Kristina Russell

Kristie Kesic

Angeli Marie Shaw

Tina Winchester

David Watts

Paul Frasca

Nathan Yip

Gary Latham

Brodie Tsiknaris

Sheridan Rose Shaw

Nicole Healy

Belinda Haigh

Sarah Garner

Hayley Mears

Jay Chapman

Rachel Vella

Lisa Conway

Kym Krey

Kate Henderson

Kerrie Di Mattia

Timely

OFFICE

PO BOX 252

Helensvale Plaza

Qld 4212

P: 07 5580 5155 mail@mochagroup.com.au www.mochagroup.com.au

DISTRIBUTION

Australia Post - Print Post 100005498

PRINTING Printcraft

PUBLISHED BY mocha group

PUBLISHERS OF HAIRBIZ, BEAUTYBIZ & BARBERSHOP

HAIRBIZ is published six times a year by mocha publishing ABN 65 091 846 189

No Part of the publication may be reproduced in any manner or form without written permission. HAIRBIZ

editors letter.

Welcome to the 5th edition of Hair Biz for 2023! I just can’t believe how quickly this year is flying by.

I’m thrilled to connect with you today, not just as the editor of Hair Biz magazine but also as the newly appointed Editorin-Chief for the entire Mocha Group. This incredible opportunity marks a significant milestone in my journey with all of you.

Since my introduction to the Mocha Group in 2020, I’ve had the honour of serving as the editor for Hair Biz and Beauty Biz magazines. My passion for this industry has been enriched by a diverse range of experiences, including salon ownership, business mentorship, sales, education, and even product formulation. However, what truly enriches my role as an editor is the opportunity to interact with all of you and the remarkable contributors who make this community thrive.

I’m genuinely excited about expanding my role within the Mocha Group. We’re growing in strength, position, and divisions, and I take great pride in being part of this journey. I’ve been fortunate enough to engage, interview, and follow some incredible figures in the hair, beauty, and barber industry. Some of these individuals have not only enriched my professional life but have also become important parts of my personal journey.

I’m deeply honoured to be in a position where I can contribute to Mocha’s efforts in nurturing the youth of our industry through initiatives like Hot Shots and Beauty Squad. Spending 3-4 days with these young talents of our future is an annual highlight for me. I remain committed to delving deep into all three industries and bringing you the very best in informative and inspirational stories.

In the fast-paced and demanding field we work in, it’s easy to become deeply immersed in our daily tasks. While striving for excellence is commendable, it’s equally vital to take a moment to reflect on our wellbeing and self-care. The hustle of running successful businesses can sometimes lead to challenges, including business burnout.

Business burnout is a real concern, and even the most dedicated among us can experience it. It’s crucial to recognise its signs and symptoms, such as exhaustion, feeling overwhelmed, and a loss of enthusiasm. As we gear up for the busiest time of the year in the lead-up to Christmas, let’s also remind ourselves of the significance of maintaining a healthy work-life balance and taking care of ourselves.

Now, let’s shift our focus to the upcoming AHIA Business Gala Event! Scheduled to take place at The Star, Gold Coast on Sunday, 24th September, this event is where we will gather to honour and celebrate the outstanding achievements of individuals and businesses that have elevated our industry to new heights. It promises to be a night of glamour and recognition, where we

come together to applaud the very best.

Another significant date for us here at Mocha is our annual Hot Shots ‘3-day House event in Melbourne! With an impressive line-up of Industry Icons mentoring our 23/24 Hot Shots over the 3-day period, there will be plenty of fun and exciting activities taking place. Get ready for an unforgettable experience!

Within the pages of this Hair Biz magazine, we showcase some amazing salon profiles, and our focus remains on empowering you with the latest trends, innovative techniques, and savvy business strategies. We also understand that your success depends not only on your expertise but also on your well-being and happiness, which is why we’ve dedicated space to this in this issue.

As always, I’m here to listen, engage, and share the stories of incredible individuals and businesses that make up our hair community. Your support and involvement have been the driving force behind our collective growth, and I’m deeply grateful for your continued enthusiasm and readership.

Thank you for choosing to read this issue. I genuinely hope you find it enjoyable and valuable. Together, we will continue to thrive, inspire, and support each other in shaping the future of our dynamic industry.

Big love and hugs,

Louise May, HAIRBIZ EDITOR louise@mochagroup.com.au

does not accept responsibility for unsolicited manuscripts, transparencies, original artwork or other material. The views expressed in HAIRBIZ are not necessarily those of the publisher. No responsibility will be accepted if the publication is delayed or prevented by factors beyong the control of the publisher. No responsibility will be accepted for errors in copy, or for any loss arising from the failure of an advertisement or any part thereof to appear. © 2023 mocha group All rights reserved.

Louise

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ON THE COVER 22 We’ll Make Your Day by milk_shake REGULARS 06 Editors Letter 14-16 Industry News 100 Hair Shop 102 Dateline Imports FEATURE

Ten Minutes with Cristina Tatasciore 30-32 Changing Lives One Salon at a Time 44-47 Powe Ranger By Rex A.C. Silver 54 Meet the 2023 HotShots Team - Mikelah Jade 72 More to Love with Hairco AWARDS 26 L’Oreal Professional presents 2023 ANZ Style & Colour Trophy National Finalists Gala 28 L’Oreal Professional announces its 2023 ANZ Style & Colour Trophy Winner 20 AHIA Business Awards Finalists Announced SALON PROFILE 34 The Rixon Hair Journey 36 Longevity and a Happy Vibe 38 The Sloans Salon Success Story 40 Stehpanie Bellairs Elevates the Salon Experience with Cabello 2.0 42 Urban Chic’s 18 Years of Excellence PRODUCT PROFILE 48 Heiniger Clippers Enter the Hair Universe 62 Welcome to L’Oreal Partner Shop 64 Blondme: The Authority in Blonde 66 Fabriq with Sally Brooks 68 Alfaparf Milano Professional Presents the New Evolution of the Color 70 Planting the Seeds of Change EDUCATION 52 Sharpen Your Skills with Project Barber 74 The Alarming Threat of Low Apprenticeship Completion Rates By Anthony Gray 76 Formulating for Redheads, Including Greys! By Kristina Russell HEALTH & WELLNESS 78 The Irreplaceable Human Connection By Kristie Kesic

The Liberating Power of Not Caring By Angeli Marie Shaw 82 Anxiety: The Mind’s Tug of War Between Fear & Resilience By Tina Winchester 84 The Power of Vulnerability By David Watts EVENTS 56 A Wild Life 57 A Festival of Fashion 58 Kao Salon Alliance MBE Leadership Retreat 2023 60 Steph Meyer & Co ‘Inspire’ Retreat on the cover contents BLOGS 86 Embracing Transparency and Sustainability in Salon Recycling By Paul Frasca 87 Feck Perfuction By Nathan Yip 88 Bright Idea #1256 By Gary Latham 89 Keeping Our Apprentices Engaged By Brodie Tsiknaris 90 Imposter Syndrome in the Hairdressing Industry By Sheridan Rose Shaw COLLECTION 94-95 Effortless Sophistication By Amazing Hair MARKETING 96 Why Hair Photos are Dead By Nicole Healy 97 Fill those Empty Salon Chairs By Belinda Haigh 98 Unleash the Glam By Sarah Garner BUSINESS 106 Every Business is doing it Tough right now By Hayley Mears 108 Thriving Through Change By Jay Chapman 109 Nurturing Strong Relationships while Running Your Salon By Rachel Vella 110 Creating A Culture of Feedback By Louise May 112 No One is Looking at You By Lisa Conway 114 The Real Reason People are Leaving By Kym Krey 116 Mastering the Art of Branding By Kate Henderson 117 Fresha Users Boost Occupancy by up to 44% 118 Rethink Time to Move Your Hair Salon Forward 120 Losing A Team Member By Kerrie Di Mattia 121 5 Ways to Make Every Day A Good Day In Your Salon By Timely 12 94

ten minutes with

CRISTINA

TATASCIORE

By Louise May

Cristina Tatasciore, is the Artistic Director and Owner of Flipped Hair. She started off as an apprentice 23 years ago in a salon called ATS Hair which coincidentally is where Flipped Hair - Brunswick currently resides. Through her experience working in ATS and other salons, Cristina always had her own vision of her own business, and 5 years ago in 2018, found a cute little spot in Preston with her first Flipped Hair Salon on Gilbert Rd.

Through lockdown in 2021, Cristina was given the opportunity to expand her dreams of Flipped Hair, taking in the salon where she originally started back in Brunswick. “It was a crazy time to take over a business and take up the challenge, but there were no regrets!” she says.

Cristina and Flipped Hair have been killing it, with her being named Victorian Hairdresser for the year for 2020 and 2021 and a finalist for Australian Hairdresser of the Year in 2022 and 2023!

Editor of Hair Biz Louise May spends 10 minutes with Cristina Tatasciore, chatting all things business and life…

Can you tell us a little about Flipped Hair?

Flipped Hair is a place of equality and acceptance to anyone; we are a friendly bunch and have created a fun environment bringing anyone’s hair dreams to come true. We are super creative and are a talented team that are passionate about hair, providing the best colour and cuts in town. We are all about transformations and are so slick with our work!

We have done so well since the day of opening both salons and have gone through a lot to be where we are today. Attached to Brunswick was a barber shop which we experienced for almost a year; however, this was not something I was passionate about and had ideas to step into being an educator in the hair industry. I had a vision to remove the barber shop and renovate and expand the salon to be able to cater in-salon training internally and externally. The salon is stunning, and I am so happy I now have the space to be able to contribute to the growth of our industry.

Would you share a little more about you and your background?

I grew up in Coburg, which is in the northern suburbs of Melbourne, in a big Italian family, with a cousin who lived in every street, which meant we were always up to some mischief. My childhood was real fun, I grew up with 2 older brothers, and all my cousins were boys, so I guess they taught me how to be strong and stand up for myself. I was treated like a princess by my Dad, as I was the only girl in the family, but my mum always brought me back to reality and showed me life’s not easy, and you have to make something of yourself. “Don’t depend on a man, if you want something, you got to go get it”, she would say, so, I guess I live by this motto every day of my life, and it’s something I want my 2 girls to know and live by, as well.

How did you first get involved in the industry and what inspired you?

I have been living and breathing hair ever since I was a little girl, possibly as little as 5 years old. My auntie had a hair salon, and I loved being in there with her on Saturdays, watching her perm and doing sets on older ladies, who would come in every week. I knew from a young age, this is what I wanted to do. However, growing up in a traditional Italian family, my parents didn’t want to see me getting into this industry, as they thought it would take me away from family time. I had to do everything in my power to convince them, that this is what I was born to do. Today, I can say that my parents are totally proud, and really see that this is what I love… to live, eat and breathe, and they both now know that I’m living my dream and passion.

12 Hair Biz Year 17 Issue 4

Where do you get your inspiration from with your Collections?

The inspiration behind my collections, always has a meaning to it. They take a lot of thought and consideration into what I come up with. The story behind each collection comes from a personal experience or someone in my life that is going through something, and another big inspiration is music videos that relate to me. This generally gives me my idea, and then from there, my brain starts to tick with concepts and hair inspiration and the type of models I think will suit and the mood I want it to portray. And of course, these collections always have to showcase my personality and who I am as a person today. I always try to achieve something different and on trend from what I have done in the past or what other collections have been created. I love having the originality of my collection to stand out and also love that if a client walks through my door, the style or colour is something I can replicate for them and not just for the award collection. I keep my focus on being creative with hair and less props to create the look I am going for.

What achievement are you most proud of in your life or career?

To be honest, I have gone through a lot in my life to get to where I am today. The proudest thing I have in my life, are the 2 beautiful daughters, Ariana and Taliah, and my husband Simone! Without them I don’t feel like a lot I have done, could have happened. I have a very supportive husband who pushes me to chase my dreams, and to make them come true and my 2 daughters give me a push naturally, to show them, that as a women we are strong, and we can do and be whatever we like. I do everything in my power to make them proud of me as their mother and as the person I want to be in my career.

If you weren’t doing what you do now, what alternative career would you consider?

I have never been asked this question as much as I have been asked this year ha-ha and the answer would truly be I don’t see myself doing anything else, but if I sit and think about it and push my brain a little, I would say that potentially I would be cooking somewhere, maybe just possibly a CHEF.

Three things you’re passionate about:

1) The Hair Industry!

2) Being a good role model, not only for my team but for my kids and anyone else I can inspire!

3) Chasing my dreams and making things come true and not holding back!

Describe your ideal Sunday: Sunday is family day for me! Taking my girls out to wherever they want! Making sure they keep smiling and being able to give them moments in their life they won’t forget. As a business owner it gets tough to be able to give your family 100%. So, when I have my days off, I want to be able to give my kids those moments!

What’s on your bucket list?

To be honest I don’t ever think of a bucket list, as every day I make the most of the day. Treating it as it could be my last. I live life with no regrets and tackle all my shit head on and if I want to do something, just try and stop me.

What’s playing on your Spotify right now?

I love my RnB and Rap, anything from Biggie, Tupac, Missy Elliot, Metallica and also adding in some House Tunes lately, as you can see, I’m a mixed unit, if its good and has a sick beat, you’ll get me jamming to it!!

If you could leave this industry having achieved just one thing, what would that legacy be?

Opening my own salon and winning awards! I am still aiming to take Australian Hairdresser of the Year! I would say the main one, is having passed on all my knowledge to the next Gen and making sure they always push boundaries, be different and don’t try being something you’re not. Always, always, and always play to your strengths. Work hard because it pays off.

Do you have a motto or signature life philosophy?

My life motto is when you’re wanting to do something, do it with your whole heart and don’t half ass the job.

What does contentment mean to you?

Being mentally and emotionally satisfied with things as they are. Excepting the outcomes when you know you have given it your all.

What’s your greatest fear?

The biggest fear I have would be around my daughters, making sure that as a mother I am doing everything I need to do, to make sure that they are always feeling safe and sound. As a parent it is really hard not to feel this every day. It is one of the biggest responsibilities I will ever have.

Industry News.

MEGAN EVANS LAUNCHES COMPREHENSIVE DAILY SALON PLANNER

Hot on the heels of launching her anticipated Apprentice Training Guide to resounding success, Megan Evans has now created a Daily Salon Planner, designed to record daily practices, goals and financials/ tracking to ensure increased productivity and accountability for everyone.

Conveniently housed all in one easy-tofollow guide, the Daily Salon Planner provides clear daily checklists and prompts to ensure responsibilities, goals and inspirations can be easily recorded and understood.

The concept of the Daily Planner mirrors the daily practices Megan has implemented at In Awe salon in Adelaide, so she is well aware of what works, and quite simply, what doesn’t.

“I am passionate about the Australian hairdressing industry and think it’s really important that our young stylists know who is in our industry, and who has come before them in creating the landscape of our industry. Within the Planner, I have also encouraged the user to research some of Australia’s best hairdressers in the hope that we can generate more interest in people in good technical cutting and colouring skills,” says Megan.

For more information or to purchase your Daily Salon Planner, please visit: www.inaweeducation.com or for queries, call Megan on +61 424 241 917.

MARIE UVA ANNOUNCED AS COLOR WOW AUSTRALIAN BRAND AMBASSADOR.

The celebrity stylist, Marie Uva is joining the Color Wow family, joining Jaye Edwards, Australian Color Wow Ambassador and Chris Appleton, Global Creative Director.

Marie Uva is one of Melbourne’s most indemand and highly regarded hair stylists, having both Australian Colourist of the year and Victorian Hairdresser of the Year under her belt. Marie Uva says “I am super excited about this partnership with Color Wow” I love and endorse every product in the range and am proud to be an ambassador for the brand. Color Wow is a valuable addition to the Uva salon family, and both the team and clients are so obsessed with it.

ANGELS ADD TO THEIR TALLY FOR LOVE YOUR SISTER MAKING A WHOPPING $160,000 RAISED SO FAR!

for the day but some for the whole month. This year all money donated has gone towards making Precision medicine available for all cancer patients. Linda Woodhead and her mocha angels, a division of the mocha group will continue to work alongside Samuel Johnson and Love Your Sister as their chosen charity recruiting as many hair and beauty salons as possible to join in with this much needed assistance. We have great pleasure in announcing that this year just over $30,000 was raised which brings our overall total to date of $160,000.

INTRODUCING texturED ESSENTIAL TEXTURE TRAINING FOR EVERY HAIR PROFESSIONAL Brought

to you by Tinealle Davis

TexturED is a revolutionary education program which provides hairstylists, barbers, and salon owners with the knowledge to embrace all texture types and empower themselves to dramatically improve client satisfaction and retention. Creator Tinealle Davis has harnessed her 24 years of experience to create this unique online course which is perfect for attendees of all levels.

Texture isn’t limited to curls. From the finest and straightest hair to the thickest and frizziest, all require a specialised approach. The TexturED training elevates skill level, demystifies the techniques required and amplifies understanding of the powerful relationship between elasticity, density, and porosity. This deeper understanding allows for creation of tailored transformations and permanent textures safely and confidently.

The cost of not catering to diverse hair texture is lost client and retail opportunity, so TexturED is targeted towards maximising sales growth through confidence. From product secrets to expert methods, discover the powerful impact of hair texture services as a valuable investment that prevents clients seeking these solutions elsewhere!

With extensive experience working with all hair textures, Tinealle has mastered the science behind effective techniques for naturally wavy, curly, and coiled hair. This new training fills the gap left by traditional training and translates the information into an engaging and enriching education platform. TexturED is launching with the signature program, Texture Mastery, which consists of a comprehensive 30-day online course. www. texturEDco.au

On July 29th, after a 2-year hiatus due to the pandemic, we once again celebrated the Love Your Sister/Mocha Angels National Pyjama Day, where hair and beauty salons, clinics, product companies and barbershops, from all of Australia, dressed up and participated in various fund-raising activities, some not just

MOCHA MOCHA GROUP IS EXCITED TO ANNOUNCE A NEW PARTNERSHIP WITH GLOBAL MENTOR, TRAINER, AND INSPIRATIONAL SPEAKER.

14 Hair Biz Year 17 Issue 4

Introducing you to a new partner and contributor and a globally recognised mentor and trainer Kurek Ashley. CEO and Founder OF Mocha Group, Linda Woodhead, has worked with Kurek for many years, and he also appeared as a speaker at HairBiz Forum some years ago.

Kurek will be gracing the pages of the Mocha Magazines over the next 12 months, and just a heads up... we are also working on a very secret, very exciting new initiative due to be announced soon.

So, let’s introduce the man himself in his own words, as a little teaser of what’s to come …

“For the past 30+ years, I have done over 2000 speaking engagement, work in 17 countries, have had hundreds of coaching clients, and have been on stage in front of over a million people. As I look back over those years and experiences, I’m in awe and humbled that I have the honour of doing what I love to do for this long.

Let’s back up the story a bit so you can see where it all started. When I was 18 years old, I packed up my 1967 Chevy, that I paid $100 for, and left Chicago to go to Hollywood to pursue my dream of being a Hollywood actor. When I arrived in L.A. four days later, I had $250 to my name. Obviously, this wasn’t a well thought out plan. But the things I had going for me is drive and determination.

Life in Los Angeles wasn’t always easy for me. There were many times in which I was homeless and living in my car. Sometimes for over a year at a time. No matter how difficult it was, I still never quit. I wound up acting in 38 film and TV roles, and getting to work with John Travolta on 2 movies, Chuck Norris, Russell Crowe, and Sylvester Stallone.

In 2017 I was asked to be the keynote speaker in Sydney to open for Arnold Schwarzenegger. A few weeks before the event was to happen, I sent some marketing materials back to some of my friends in Hollywood. The next day, I received a text message from Sylvester Stallone, telling to join him in Beverly Hills on Saturday to have lunch.

When I arrived at the restaurant, there was six of us sitting at the table, with one empty chair next to me. Then in walked Arnold Schwarzenegger to join us. Arnold is one of the most present people I have ever met. He’s more interested in learning things about you, than he is talking about himself. He shared with me some very powerful pearls of wisdom. He said, “Kurek, the biggest misconception about me, is that people think that I’m a self-made man, and there’s nothing further from the truth”. He said that he had help to become the world champion body builder, to become a movie star, and to become the Governor of California.

What he said next has stuck with me ever since. He said, “Only weak people try to do it all on their own. They don’t ask for help, and that’s why they don’t get help. The reason successful people are successful, is because they get help to be successful”!

I know that without a doubt, the reason I have achieved so much in my life, is because of all the people who have helped me, and the reason I got the help is because I asked for it.

Even though I’m rated a one of the best coaches in the world because of the results I’ve helped people produce, I still to this day have people coaching me. W: kurekashley.com

INFLOW365 - THE ONLY PROGRAM YOU’LL NEED TO TRANSFORM YOUR SALON, SPA OR CLINIC BUSINESS.

InFlow planners are a carefully curated series of resources that get you to think critically about your business and lifestyle, so you can make your vision come to life. All of our best thinking has gone into this program/physical planner, it will allow you to create structure, culture, and profit in your business.

Planners include:

• Nine pillars of business success content with tabs

• Undated monthly and weekly calendar with reflection sections

• A sticker sheet you’ll actually want to use!

• Each pillar has written content, instructions and QR code videos.

• Private Facebook community access

Be InFlow for 365 days of the year and use the discount code ‘welovemocha’ for 15% off

www.inflow365.myshopify.com

CONFAB 2023

Recently held at the iconic Brisbane Powerhouse, following an evening cruise the night before, Confab is all about the opportunity to get the Conceptual Brands family of customers, suppliers and colleagues together. The day featured special guest speakers with interactive Q+A, a lot of education, inspiration and special breakout sessions to really get the most out of the business and social media experts.

Tracey Hughes, now part of the CB family, warmed up the room in a fun, ‘rockstar’ way as guest MC and then introduced Penny Bebb, CB Director to give a welcome address to the 120+ attendees.

First Speaker of the day was Salon mentor, Kym Krey covering the subject matter of ‘Choose to Thrive’. Kym showed how to make money by looking in places we had not thought of and how to ‘sail your ship’ irrespective of the waters. This was all about Increasing relationships, filling in the gaps, and always, Kym was brilliant with the attendees wanting more!

CB’s Sarah J Van Daalen took to the stage to announce some exciting New Product launches and activity to come with Vitamins, Pink Lemonade Shampoo and Conditioner and more. Simplistic to introduce into Salon and she spoke about the tool of ‘Beauty Insights’ for Colours and Cuts to help salons bring these incredible new lines to market.

Trevor Poole, CB National Sales Manager took to the stage to talk about how the CB Magazine, exclusive to CB clients can be used with all of the current offers, campaigns and packages made available to salons. Next up after a riverside view lunch was guest speaker Kayla Zigic, Socials for Salons who quite frankly could have spoken for a week based on the questions from an eager audience!

She assisted in showing how to Map out a calendar, demonstrating how scheduling time can make time, the importance of using insights in socials to gain important indicators and stats and made everyone hungry for more!

Break-out Sessions with Kym and Kayla for owners and stylists followed with a hands on Social workshop outside and a more in-depth salon owner ‘fill the gaps’ session inside.

Final treat was a Q&A Panel including Kym, Kayla and Sarah led by Tracey and also included ceo and founder of Mocha group, Linda Woodhead who spoke about the Generation Gap, the future of the hairdressing industry, media and more!

All in all, a fantastic day filled with information. Huge congrats to Conceptual Brands for bringing this to their clients to assist and partner with them on their journey to success.

Hair Biz Year 17 Issue 4 15

Industry News.

The South Australian Hair & Beauty Association Announces Appointment of Co-Presidents.

The South Australian Hair & Beauty Association (SAHBA) has welcomed Marcela Lastra and Merrill Gratton to the roles of Co-Presidents for the organisation. SAHBA is the Hair and Beauty Industry Association of South Australia Incorporated; trading as SAHBA (SA Hair & Beauty Assoc.) SAHBA is a “Not for Profit” organisation run by professional volunteers for the betterment of the industry.

The proud owner of Adelaide’s award-winning Longko Salon and new venture Mr & Ms Salon, Marcela brings a wealth of business and industry acumen to the role, perpetually working tirelessly to represent and advocate for the South Australian hair & barbery industry.

Merrill Gratton is an experienced hair & beauty Education Manager with a strong background in VET (Vocational Education and Training) sector and collaboration. With over 29 years of experience as an Education Manager at TAFE SA, Merrill has also taken on the role of Board Director for SAHBA representing the Hair & beauty sectors.

The focus now is to raise the spotlight with Government Vocational Training & Education, teachers, and students to ensure there is a relevant pathway for the future.

Owning a salon and using Goldwell for years, Trent had a trick or two up his sleeve. For Elvis’s crown glory, it’s all about that volume. The secret sauce? Lagoom Jam, the ultra-volume styling gel that’s “not too sticky on the hands and it washes off nicely”.

For a sneak peek into Trent’s world of wigs and wonder, swing by www.tamed. com.au or hit up @tamedbytrentashly on social media.

Photos by Jarred Stedman ©mochagroup

NEW exciting industry first Australian education website launches.

Piloroo have launched a brand-new website dedicated to hosting, discovering, booking and ticketing the finest hairdressing, barbering, beauty, and wellness education events available in Australia.

Kelly Grant and Clive Allwright have been hard at work, creating a dynamic new website designed in hosting and booking industry events. They now introduce you to ‘Piloroo Events,’ which can be found at www.events.piloroo.com

Whether you’re an educator eager to host and advertise your own events, or an industry professional constantly seeking your next enlightening educational experience, this site is for you! events.piloroo.com is a groundbreaking platform exclusively designed as a one stop shop, for industry education events. Making it easier than ever to find, book and receive your electronic tickets, or host all your educational events within one website.

Piloroo Events is a dedicated space that caters exclusively to hairdressing, barbering and beauty including health and wellness professionals.

The site offers a streamlined and user-friendly website, making it easy to navigate your way around to discover, book, and manage educational events. It specialises in hosting all your events, that are targeted to other industry professionals and invites industry experts, educators, product companies and organisations to post their own diverse range of educational events on the website.

Whether you’re seeking a masterclass on the latest haircutting or colouring techniques, a workshop on sustainable beauty practices, or a wellness seminar, Piloroo Events has you covered. The platform ensures that you don’t miss any high-quality, industry events.

Hosting and booking your events on Piloroo Events is not only cost-effective but also highly convenient. Educators and product companies can host all their events on Piloroo Events, at absolutely no cost. When it comes to ticket purchases, the booking fee is just an additional 3% of the ticket price to the ticket holder, with the added consideration of PayPal or credit card surcharges.

Professionals can easily manage their event schedules on Piloroo Events with the platform providing tools for event hosts to create and manage events efficiently. This includes setting up event details, managing bookings, dietary requirements, and event formats. Including early bird and VIP ticketing options and handling payments securely via PayPal including credit card payments.

Hailing from the land Down Under, Trent’s hair journey began in the heart of Alice Springs, taking him on a whirlwind adventure across country Victoria and even sweeping him across the globe to shows like Wicked, Hairspray, Georgy Girl, and Dusty. But hold onto your wigs, because his latest escapade is the real showstopper!

With a mere four weeks to cur, colour, style and fit over seventy wigs that’ll steal the show, fate played its hand, snatching away two precious weeks with wig orders and deliveries. In a hair-raising race against time, Trent had only a fortnight to weave his magic on those wigs, which he did it like a true wizard of hair!

Piloroo is committed to staying at the forefront of live and online industry education events and can assist in promoting events through social media pages and regular EDM’s from the extensive data base of businesses and professionals. Piloroo Events is poised to become an indispensable tool for industry professionals seeking to advance their careers. Whether you’re a hairstylist looking to master new techniques, a barber eager to stay updated on the latest trends, or a wellness practitioner offering classes to hairdressers and barbers and beauty professionals. Piloroo Events is the website that can help you achieve your goals.

Visit www.events.piloroo.com today, establish your profile, and begin either hosting or booking your upcoming industry events. Rest assured, they handle all your ticketing and payment needs with ease.

www.events.piloroo.com

Contact clive@piloroo.com or Kelly@piloroo.com to discover more.

The Big Wig for Elvis The spotlight is shining bright on Trent Whitmore, the hair virtuoso behind the scenes of the all Australian cast and crew electrifying stage extravaganza, ‘Elvis, A Musical Revolution.’

16 Hair Biz Year 17 Issue 4

Marcela Lastra Merrill Gratton

IN SALON AND AT HOME READY TO MAKE THEIR DAY? NEW RANGE To stock the collection in your salon, contact your local distributor on QLD + NSW: Conceptual Brands T. 1300 110 032 VIC: K TWO & Co T. 0409 596 771 | SA: Beautopia T. (08) 8113 4900 WA: Ultimate Salon Supplies T. (08) 9204 2200 TAS: mylk.brands T. 0409 014 070 | A versatile product family designed for frequent use featuring our signature sweet vanilla fragrance, milk proteins & fruit extracts. / MILK PROTEINS WHICH PROVIDE EXTRA STRENGTH & NOURISHMENT / STRAWBERRY + RASPBERRY EXTRACTS HELP REGENERATE THE SCALP AND PROVIDE EXTRAORDINARY SENSORIAL EXPERIENCE / GOJI BERRIES PROVIDE THE VITAMIN BOOST THAT THE HAIR NEEDS FOLLOW US ON: Milk-shake-Australia milkshakehair_aus in salontreatm e n st MAKE MY DAY// SHAMPOO / CONDITIONER/ SALON ONLY TREATMENTS

TRADITIONAL CREAM HAIR COLOR ELEVATED THROUGH MODERN CHEMISTRY AND ECO -ALCHEMY.

LK is a comprehensive, extensive line of innovative formulas enhanced with our patented Oil Protection Complex, Phyto -Enhancer and Ceramide A2 for radiant, hydrated and nourished hair, post-application and beyond the chair. Blended with Organic, cold-pressed argan and passion flower oils, this low ammonia luxury line features 106 hues, easy mix ratios in volumes 10 to 40, and superior coverage on even the most color resistant and grey hair.

(03) 9555 1533 | sales@muimports.com.au | www.muimports.com.au | 662 South Rd, Moorabbin Victoria 3189 Australia muimports_au m&u imports

The Australian Hair Industry’s Only Business Focused Awards Announce Record Breaking Finalists for 2023!

Mocha Group are excited to announce the largest number of finalists ever for the Australian Hair Industry Awards 2023- Business. Launched in 2014, this year marks the 10th anniversary of this definitive awards program recognising business excellence for Australia’s leading hairdressers, salons, specialist businesses, educators and professional products.

The powerful impact of the awards continues to grow year on year with a new record of over 300 entries and 200 finalists across the 30 extensive categories, including the introduction of ‘AHIA Best Salon Group’. Combining opportunities for individuals of all levels as well as categories for salons, specialist businesses, educators and professional products, they provide an exciting snapshot of the impressive quality of the industry.

AHIA CARE, TREAT, STYLE & ELECTRICAL PRODUCT AWARDS

WE’LL MAKE YOUR DAY! by milk_shake

The new simple hair care routine by milk_shake ‘Make My Day’ is a range that will transform your clients cleansing routine and have them starting their day with a smile. Delicious, creamy, soft textures, the signature irresistible sweet vanilla fragrance and active ingredients of natural origin is what makes milk_shake make my day so unique!

The comprehensive new in-salon and home care range was designed to make haircare effective and enjoyable. Created for clients who like a frequent use product and the best part, it’s for all hair types. Grounded in natural ingredients the range also includes a salon only treatment with the choice of three incredible fruit extract boosters. Easy to use, incredibly effective on hair and a fantastic additional service to add on for all clients, the Make My Day range is the perfect introduction into the world of milk_shake.

What milk_shake Educator

Sarah Jane has to say…

Make my day is the perfect match for businesses that want to offer both an in salon exclusive treatment that can be tailored to every client demand and have a separate take home option to continue the make my day mood in their shower rituals. The key transformative performers in make my day are Milk proteins to provide extra strength and nourishment goji berries providing a vitamin boos and delicious strawberry and raspberry extracts help regenerate the scalp and provide an extraordinary sensorial experience. Make my day is fast becoming a professional favourite in salon as it’s suitable for all hair hypes and is also suitable & safe for those frequent and everyday washers. No matter your starting canvas you’ll find your hair is more obedient, radiant and incredibly (but not superficially) soft.

• COVER STORY

MAKE MY DAY IN SALON Q&A

Milk_shake educator

Sarah Jane chats with owner and director of Chelleon Hair Studio

Kirsty Richey:

Kirsty how have you found the new Make My Range is performing in salon?

Make my day has been a huge hit in salon. We have found that, being an all round range, it’s perfect for our clients that are in-between needs for their hair. So it has definitely filled that gap and everyone is loving it.

How are you utilising the Make My Day Treatments?

The treatments are quick & simple to use at the basin. The treatment gives the hair an added punch of Shine & Condition. It’s definitely an addition to our services that we will continue to utilise and use to upsell the retail range

Which one is your fave vitamin booster?

Absolutely loving the Blueberry Shot & Milk Base after my colour service.

What are your clients commenting about the MMD retail range?

Our clients are loving the perfect balance between added moisture & a light weight formula, especially those wanting a shampoo and conditioner for frequent use. I’ve also had clients comment that hair has longer lasting manageability & condition. They are amazed at the Shine!

Thanks Kirsty! If people want to follow you where can they find your details?

Absolutely, you can find me on Instagram @hairbykirst or visit our website chelleon.com

Professionnel presents the 2023

ANZ STYLE & COLOUR TROPHY NATIONAL FINALISTS GALA

This year, once again, the longest running professional hair competition in the world, L’Oréal Professionnel Style & Colour Trophy, celebrated the limitless potential of hair, with the 2023 theme “Metamorphosis”.

Professionals from across Australia and New Zealand were encouraged to let their imaginations run wild and embrace the endless opportunities for self-expression and creativity to design hair that’s truly of the future.

With the Finalists GalaEvent back in person after four years, held at The Star Casino, Sydney, over 400 attendees and hundreds tuning into the live-stream enjoyed a spectacle of artistic hair shows showcasing the 4 seasons, on stage interviews with previous Australian Global Winners and a plethora of the best, boldest and most transformative looks from the finalists.

Hosted by brand ambassador Ellie Gonsalves, the evening was topped off with a performance by Marcia Hines showing in all its glittering elegance and excitement that the Colour Style Trophy is BACK!!! Category winners and main title finalists were named throughout the night sandwiched between some spectacular artistic hair shows from the L’Oréal Professionnel Artistic teams.

New Category winners announced were:-

iNOA colour winner - Kate Clark, Ink for Hair, Queensland Newcomer winner - Chanel Beck, Koko Blacq Hair, WA

The marie claire People’s Choice winners were:Kate Clark, Ink for Hair, Queensland Chanel Beck, Koko Blacq Hair, WA

Crystal Wood, Wood & Wills, NSW

Fiona Fazzalari, Hair Machine Glenelg, SA/TAS

Prue Taylor, Lady and the Hair, VIC Mathias Te Moananui, Buoy Salon and Spa,New Zealand.

L’Oréal

In the grand finale event of the night, the eight finalists were chosen from the semi-final pool, who would then be flying off to Melbourne for the national grand final event to recreate their looks and choose where the Australian Winner would be named (See over the page for the results)

Congratulations again to Kate, Fiona and Chanel who were named as finalists, alongside Amy Gaudie of Urban Chic in Queensland, Alicia Perruzza of Circles of Hair in WA, Rebecca Brent of Willis York in New Zealand, Rose Cain of Head Studio, WA and Terrina Brown of Zedz Hair, WA,

The gala evening with 3 course a la cart dinner, showcased true hair art in the form of four hair shows, which translated the Metamorphosis competition theme into shows of the Seasons

Created by the L’Oréal Professionnel ANZ Artistic Team and also some of the judges, the hair shows displayed, to an excited audience angular, shaped, bold, architectural hair looks, all on trend and on theme, with bright, vivid summer colours to moody autumnal shades, spring florals and pastels and dark ice queens presented for Winter

Congratulations must be heralded to all the artists who created the exceptional shows, working non stop behind the scenes, including Scott Sloan, Jordan Hone, Brodie Lee Tsiknaris, Robert Bava, Peter Thomsen, Sarah Laidlaw, Claudia Cataldo, Daren Borthwick, Matt Clements, Joe Cotroneo, Mathias Te Moananui, Tiffany Decaux, Melissa Gesualdo, Bex Brent, Sky Srisukpolluck , Karen Bava, Damien Rinaldo, Masssimo Tirimacco, Danielle Solier, Jamie Furlan, Adriana Marmino, Karlie Roberts, Kelly Manu and Amy Connolly.

Make Up by Madeleine Tirimacco and hair extensions from event partner Amazing Hair.

Mocha group GM Jarred Stedman caught all of the show looks which will be presented in a special commemorative flip online magazine soon. Stay tuned!

ANZ STYLE & COLOUR TROPHY

Winner!

On Monday 21st August 2023, the world’s longest running hair event, L’Oréal Professionnel’s Style & Colour Trophy ANZ, crowned its 2023 winner through a live-streamed grand finale that saw over 1,200 people tuning in from across the Trans-Tasman.

Rebecca “Bex” Brent, owner and director of Willis York Salon New Zealand was crowned as this year’s winner, with her Metamorphosis-inspired look taking out first place for its response to a brief that encouraged transformation, creativity and freedom of self-expression inspired by the Metaverse. Second place was awarded to Alicia Perruzza, colourist and stylist at Circles of Hair in WA, and third place to Chanel Beck, owner of Koko Blaq in WA.

Bex presented an electric pink ‘do inspired by the hairstyles in Japanese manga saying, “I went down the rabbit hole looking at metaverse and backdrops and then settled on coral and pinks.”

Bex has run Willis York Salon in Wellington, NZ for over 16 years, and her manga-inspired take on Metamorphosis was visibly emblematic of her dedication and commitment to her craft, and irrefutable love of colour. In a first for the event, Australia and New Zealand became one, with professionals from invited to offer limitless hair looks and showcase their unique talents under one umbrella.

“I researched the metaverse theme of the L’Oreal Colour Trophy, by asking my clients and friends if you were to create an avatar in the metaverse what would you do? Most people said fantasy colour or style. Then I took the concept and exaggerated it. I wanted to create a being that was a bit punk, a bit princess, and tried to blend it into one little unicorn.” Said Bex.

Now in its 67th year globally, Style & Colour Trophy recognises the best of the best in hair styling and colouring and works to shine a spotlight on the industry’s rising stars, turning the best among them into internationally renowned profiles in the world of hair. Celebrating the creativity and skill of hair artistry, the contest brings incredible excitement and energy to the industry, inspiring hairdressers around the world to strive to push the limits of what is possible not only in the salon, but on the world stage. For the third year in a row, the iconic competition was available to everyone within the

An opportunity that every hairdresser dreams of, Bex’s winning look will now be entered into the Style & Colour Trophy Global SemiFinal, where global judges will review amongst all other winners from participating countries across the globe, before selecting their top 6 finalists to compete for the global title in October 2023.

L’Oréal Professionnel invites hair pros and hair lovers around the world to keep up to date with all things hair and Subscribe to the L’Oréal Professionnel Paris YouTube channel to stay tuned for the live stream grand finale (date to be announced soon!) and other inspiring content from inside L’Oréal Professionnel Paris and from hair pros around the world.

28 Hair Biz Year 17 Issue 4

L’Oréal Professionnel announces its 2023

2023 ANZ Style & Colour Trophy Winner Rebecca Brent Rebecca Brent 2023 ANZ Style & Colour Trophy 2nd Place Alicia Perruzza 2023 ANZ Style & Colour Trophy 3rd Place Chanel Beck

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CHANGING LIVES

One Salon at a Time!

By Louise May

Julie Piantadosi is the founder and CEO of Total Coaching Academy, her mission is to help people and organisations be the very best they can be, especially during challenging times. Together with her team, their commitment to their clients is to provide them with the highest standard of service and care.

At The Total Coaching Academy their mentoring services aim to sustain the things you are good at while developing new ideas. They share their own experiences to help your business uncover new opportunities. TCA service include business performance reviews, strategic planning and leadership coaching, mindset training and life coaching which they provide in a diligent manner on a timely basis and at a reasonable cost.

Our qualified and highly trained coaches will push you to become the very best you can be while breaking down barriers and obstacles that get in your way.

Hair Biz Editor Louise May chats with Julie about Total Coaching Academy, and her team of master coaches.

Can you share the journey that led you from being a salon owner to establishing Total Coaching Academy? What motivated you to transition into the field of coaching?

I think I originally stumbled into coaching. As I was building up my retail Empire of salons in spas, I had many product companies asking me what I was doing, and if I could teach classes in workshops. training, I began public speaking, and then people started asking me if I could mentor them, and that’s when my coaching business began. This was about 20 years ago when coaching wasn’t even really a thing the only person who was coaching at the time that I knew of, was Tony Robbins. I had bought all of his tapes and box sets, and I invested in as much education as possible. Remembering there was no social media or Google, so you actually had to buy hard products and take them home and do the work yourself. I’ve been part of Tony’s Academy for a long time. I studied NLP a long time ago and recently went on to get my master coaching certification. My coaching now consists of mindset, tools, lifecoaching, and business strategies.

What makes Total Coaching Academy unique?

We are one of the only coaching companies, in the Hair and Beauty, space that offer life and business certification - that I know of here in Australia. Not only do we offer one on one coaching, but we also host two international events a year.

Your coaching philosophy emphasises breaking down barriers and obstacles. what are some common challenges you’ve encountered, and how does your coaching method help them overcome these obstacles?

Salon owners often buy them self a job. They think they buy them self a business, but what they actually do is the complete opposite of what an entrepreneur does, and they become technicians rather than an entrepreneur- who see the vision and hire people who are better than themselves to get the job done. Our team of coaches help Salon owners make the shift from salon owner to entrepreneur. We use many different coaching modalities depending on the needs of our clients. I personally do not think there is a set way of doing things in business. We like to make sure that our clients are aligned with their goals. That they are doing what they desire the most, and then we show them how to move towards those goals, and let go of any limited thinking that gets in their way… so they become fearless and limitless.

As the founder of Total Coaching Academy, you’ve built a team of Master Coaches. Could you share your philosophy on coaching coaches and how it contributes to the overall mission of your academy? It’s actually the legacy of the academy is to coach other coaches and to give coaches their own tool kit, so they can use the right tool at the right time, depending on our client’s needs. We are also very careful to never blur the lines with what coaching actually is. We are very fortunate to have sister companies in the accounting and financial planning sector so that we can give a complete experience to our clients from one-on-one coaching and team trainings, mentoring and scholarships, to qualified business advice, bookkeeping and complete accounting and financial planning. Coaching on its own is not business planning or business advise. I think it’s very important that the Hair and beauty industry understand this.

In coaching coaches, how do you strike a balance between providing guidance and fostering their individual coaching styles?

We have helped hundreds and hundreds of master coaches to find their unique calling both inside of the industry and outside of the industry. We teach the framework for

life and business coaching while providing many different coaching modalities with that framework and business model. Our master coaches are able to build the business that they desire. The biggest sabotage we see in the coaching industry is coaches, feeling like imposters, we give them the confidence in the tools to be able to truly serve others around them. And actually, through our coaching and mentoring programs, they change their own life along the way, that’s actually the very best part . Through all the corporate work we do across Australia and overseas, many of our coaches who train with us, go on to have amazing opportunities and coach and train in many corporate leading companies and organisations, it’s truly rewarding to see, once again, this is my legacy.

How do you and your team of Master Coaches approach the process of breaking down barriers and obstacles that hinder the growth of salon owners and their businesses?

Understanding the way people think, and the trauma they carry allows us to realise the humans that they become and how they live their business life. Most business owners work more than the rest of the staff and live a life that is unsustainable. They are sometimes broken and tired and lose focus very quickly, we bring back life and joy and remind them of all the things that matter, so they can truly step up and be the entrepreneur they know they can be. We find most business owners and leaders need framework. I do know that we all carry around our own trauma. Some of us have more than others, but that trauma often untreated, stays with us and we leave our business and life out of alignment, with who we truly can be.

Having transitioned from salon ownership to coaching, you’ve had a unique vantage point on both sides of the industry. What advice would you give to salon owners today who are looking to navigate the everevolving landscape of beauty and hair while also focusing on personal and professional growth?

Continuous Education is king. And education that we knew 20 or 30 years ago, is definitely different to the education

that exists now. Schools and university are great, but there are many different ways to become educated and savvy both with your goals and your financial freedom. Don’t bother trying to reinvent the wheel. That’s too hard to do . Go and find people who are already doing what it is, that you want to do, and find a mentor. There’s a big difference between a coach and a mentor. A coach is someone who inspires you to be better, works With you helping you smash your goals while providing a whole bunch of choices as far as making decisions goes. A good coach will never tell you what to do, they will just give you options and choices and guide you to make the best choice possible for yourself aligned with your goals.

But a mentor is someone who has already done what it is you want to do. Someone who’s living proof that it’s been done. And ideally, I always suggest to any entrepreneur/ salon owner who truly wants to live their best life is to find both find a coach to guide you to be better, A coach who will support you and guide you to be the best you can but also find a mentor who has already done what it is you want to do and will support you to get there also.

How do you foster a sense of community and collaboration among your Master Coaches, who may be spread across different regions, and how does this collective expertise benefit your clients and the industry as a whole?

We have coaching clients throughout Australia, New Zealand, America, Canada, and in the UK. We also have many of our coaching clients hosting masterclasses and helping others, sometimes in a different country flourish and grow.

In business, it’s a good idea to use KPI’s and benchmarks as a guide, but seeing beyond those KPI’s and benchmarks is essential to entrepreneurship, so that business owners can set their own standards and get focused on smashing their own goals, and being better, both financially and mentally, and they were the year before and the year before that! So that’s anything and everything IS possible and achievable.

• cont’d over page

• cont’d from page 31

A FEW WORDS FROM THE TOTAL ACADEMY MASTER COACHES

Daniela Boerma – Business Expert & Analysis

Knowledge should be acquired and passed on for others to grow.

After 40 years of experience in the beauty industry I’m honoured to be a master coach with TCA. Sharing my failures and teaching others “what not to do” in business, along with educating clients in finance, budgeting, and life skills. These key areas combined enables salon owners to thrive. Small business can be lonely at times but with the support of a business coach wonderful things can be achieved. Will and Peta’s skin clinic in Bondi Junction Sydney has been one of many salons I’ve coached, Peta Friend is a sole operator and giving her support has provided motivation and drive to become one of the top salons in Sydney.

Daphne Savage - Mindset and self-worth expert.

With over four decades of experience in the hair and beauty industry, I am now a master business and life coach for TCA with an unwavering focus on the transformative power of mindset and self-worth. My expertise lies in empowering individuals to thrive within their businesses by becoming the best versions of themselves. Central to my approach is the art of shifting mindsets, enabling you to find comfort in your own skin and embrace your authentic self. My true passion lies in instilling belief in oneself, unlocking the boundless potential within. Throughout my journey in life, I’ve encountered both remarkable successes and humbling failures, and I am here to guide you through the intricacies of these experiences, helping you navigate challenges while embracing the positives to achieve lasting success.

We are the director, producer and main character in this thing called life, it’s up to us to write the narrative.

Working alongside Julie & the coaches at TCA is not only a privilege but an opportunity to give back to an industry that has given me so much!

When I started my journey with Julie, I was a great hairdresser but a lousy business owner, I had spent years feeling like a hamster on a wheel, repeating the same mistakes but continuously expecting better results... At some point I reached my F**K IT moment, and I knew that if I wanted things to change, I had to get help! I bit the bullet and faced my biggest fear, humiliation! I had owned salons for half my life and here I was about to admit to someone I had no idea what I was doing! I could write endless examples of what Julie has done for me as my coach, because there are many, she encouraged, guided, and mentored me to become the best version of a salon owner and employer I could be, and then she offered me the opportunity to do the same for others.

Fast forward nearly 5 years and here I am taking everything I’ve learned from one of the best coaches in the business and I’m now working with Salon owners and Teams specialising in Team Culture and Intergenerational Leadership and I absolutely love it!

Carly Knowles - Sales and Marketing Catalyst

With over 20 years of hands-on experience and scaling 3 businesses of my own, I am a seasoned business coach with a laser focus on sales and marketing strategies to drive results and profits fast. I have honed my expertise in helping businesses not only survive but thrive in competitive landscapes. My passion lies in transforming challenges into opportunities, equipping owners, and teams with the tools they need to achieve unparalleled success.

I love giving back and mentoring. By sharing knowledge, experiences, and best practices, collectively we can contribute to the growth and success of our clients and the industry as a whole. I will show you how to step into your power by taking 100% accountability with ZERO excuses. I will show you how to run your business fearlessly.

You need to find the right people to have in your corner. Those who vibrate on a frequency of growth, self-reflection, and abundance. Here at TCA, we want to be the community that motivates other business owners, supports them, and pushes them higher.

32 Hair Biz Year 17 Issue 4

Kerrie Di Mattia – Team Culture Queen

INCLUDES 3 COURSE A LA CARTE DINNER & 4 HOUR DRINK PACKAGE! brought to you by mochagroup Tickets on Sale Now!

HAIR JOURNEY! THE RIXON

By Louise May

Rixon Hair is a Brisbane based haircare brand founded in 2000 by Brad & Sharon Rixon. Through the brand, Sharon and Brad have created an approach to hairdressing that reinforces an understated aesthetic, dedicated to creating the highest level of craftsmanship.

With a strong vision of minimalist luxury and an elevation of standard, they have helped change the landscape of Brisbane hairdressing.

The unique identity of Rixon Hair comes through its dedication to create a vibrant creative community with a strong commitment to individual beauty.

Bringing some of Brisbane’s best talent under one roof, Brad and Sharon have nurtured a high calibre team of stylists and colour technicians and value nothing higher than their uniquely talented team.

Through a culture that believes in constant change and the evolution in education, the team have a craving for knowledge, that keeps Rixon Hair at the forefront of the industry.

Editor of Hair Biz Louise May , chats with Brad and Sharon about how they first met, and the journey of Rixon Hair.

Can you tell us a little bit about each of you and where your industry journey began, and how you met?

BR: Coming from a long line of hairdressing it was almost inevitable to follow suit and I’m so glad I did because that’s where I met my future wiferinsing her perm at the basin back in the 90’s. Gee my head massage must have been goodbut that’s a whole other story.

SR: Little bit embarrassed to say but yes, I did meet brad getting a perm- mind you it was the 90’s! We had an instant connection on that day, and he was a little cheeky and stole my number from the salon and asked me out.

That was the beginning of our next 31 years.

Can you share with us the story behind the founding of Rixon Hair? What inspired you both to establish the brand in 2000?

SR: We always dreamed of opening our own salon- it was just a matter of when and where. Brad had a bursting clientele, and I was working for a radio station. In 1999 we decided the time was right- then everything fell into place, and we found our first beautiful space, so we went for it. We had always envisioned creating a beautiful collaborative space that allowed for self-expression for both our clients and ourselves while we began to build the team we have today.

What are your individual roles within the business, what do you each focus on?

SR: Brad and I have very distinctive roles in the salon, he is the creative director and is everything creative while mentoring and elevating our team to be the best. While I am the operations director- focusing on brand development, business management and everything in between. We are both really good at trusting and knowing each other’s strengths- and allowing each other to really

lean into what we are best at.

How do you juggle work and personal life balance?

BR: Having very different roles in the salon is really key in our success. Sometimes we go through a day without seeing each other and other days we are working side by side. We have the freedom to decide when work stops and starts and once, we are home we really try to switch off.

SR: Owning a small business means there will be times you need to take work home with you; however, our kids are great reminders to be present and coming back to home mode. They aren’t afraid to tell us to stop talking about the salon.

What ways do you like to unwind and get out of “work mode”?

SR: For us as a family the beach is always where we go when we need to come back to a state of calm. Our kids have always been water babies and love swimming and soaking up the sun. We are a very active family so kicking the footy, playing tennis or swimming is normally what we are doing on our time away from the salon.

Can you describe the design and atmosphere of Rixon Hair’s salon space?

34 Hair Biz Year 17 Issue 4

BR: The salon spans the first floor of a heritage building on Edward street, it is the hidden oasis above the bustling city streets. With exposed brickwork, a pastel pink floor, and an abundance of natural light- the space evokes a feeling of warmth, tranquillity, and comfort.

Environmental factors were considered in the salon’s design, with features like brickwork and plants contributing to energy efficiency. Could you elaborate on how these elements align with Rixon Hair’s commitment to quality and sustainability?

SR: Sustainability is at the core of everything we do- our team wouldn’t have it any other way! Our design concepts stemmed from trying to maximise energy efficiency and increase light reflectivity through the space. Features like our open brickwork, pink epoxy flooring, and plants allowed us to create a harmonious environment.

What sets your brand apart from others in the area?

Both I think our attention to detail and our elevated client experience is part of what sets us apart. We have created a calming energy for our clients which is important as we are in the city, the salon is inviting and offers a moment of peace even in the busiest of times. Our team are amazing at creating individual experiences for all of our clients and building really strong client relationships. Celebrating being open for 23 years this yearwe know we have created a brand that is

synonyms with luxury and quality. Over time we have created a team that is our biggest & brightest asset.

What are your secrets for building a happy and high performing team?

SR: Our team is amazing, and we are quite meticulous with who we allow into our team. The dynamic for us in the salon is really important- creating a safe, welcoming, and ego-free environment is key to our continuous learning mentality. We lead by example and set the tone for the team by having clear expectations and open communication always. We also trust our team to take ownership over their roles within the salon and empower them to make decisions for themselves. We have clear pathways set to allow our team to succeed creatively and financially, to ensure their personal growth and life goals are reached. Their success it our success.

Rixon Hair places a strong emphasis on education and constant change. Could you share how this commitment to evolving knowledge keeps your salon and team at the forefront of the hairdressing industry?

BR: Continuous learning is at the heart of our identity and is ingrained into everything we do in and out of the salon. Constant progression is one of our core values and has been a commitment of ours since before we opened the salon. We have always had a strong passion for bettering the industry and ensuring those that come after us are entering a more progressive and supportive

industry. Possibilities are limitless and helping open those doors for our team is an absolute personal focus for us. Just this year we launched RXN.EDU to be able to provide cutting & styling workshopping to the industry, we want to share our space with the likeminded hair community to bring salons together in a learning environment.

As the founders of Rixon Hair, what are your future aspirations for the brand and your team? Are there any exciting developments or expansions on the horizon?

We aspire to continue to grow our brand by sharing our successes with our team to ensure a strong future for the Rixon Hair brand. We are also constantly striving to encourage more young people into the industry. There are a few exciting developments coming in 2024 which could see the Rixon Hair brand being seen more over QLD. There are some big changes coming but for now our lips are sealed. Best you keep an eye out!

Hair Biz Year 17 Issue 4 35

LONGEVITY AND A HAPPY VIBE

By Louise May

Owner

of Elvarl Hair Artistry - Meg Bates, is an awardwinning stylist with 18 years in the industry, who never gets tired of hair!

She has expert skills, love, and passion for creating hair masterpieces, and a desire to make people happy and feel good about themselves. Team these together, and you’ve got a recipe for the perfect hair experience! Meg has built the Elvarl brand from dreams and love and prides herself on the salon being high-end while downto-earth and friendly.

Hair Biz Editor Louise May recently caught up with Meg to chat about her journey in the industry and her love of Lisap Milano Products.

Can you tell us about the journey of yourself in the industry and Elvarl? How did it all begin, and what have been the highlights of your journey so far?

Elvarl first began in 2008 when my first daughter was a baby and I had friends hounding me to do their hair at home when I wasn’t working. Then they’d ask to bring their friend, or their sister.... and before I knew it, I was running a business. I quickly outgrew the idea of a home salon and I decided to take the plunge and buy an established local salon in 2012. I had a tiny budget of $3000 to rebrand and update so I painted, scrubbed, got some new signage and pretty lights and the new salon Elvarl Hair Artistry was born. I decided on the name “Elvarl” from my two

children, ‘Ellia’ and ‘Varlee’. My daughter Ellia is now 15 and an apprentice at the salon!

We’ve had the usual ups and downs of the journey, throw in a divorce and 7 years spent as a single mum, the dreaded covid time, staff coming and going, but we’ve always soldiered on, and it’s paid off!

Over the years we have grown from 1 staff member, where I kept the apprentice on that was employed at the salon before I purchased it and grew one by one to now being a team of 11! We were fortunate to have the opportunity 5 years ago to relocate to a new development not far away, to a lovely big space where we are currently, and I will never forget the feeling of walking into such a beautiful salon that I can call mine. I feel that when I open the door every morning!

With a team of 11 full-time staff members, Elvarl must have a great work atmosphere. Can you describe the salon’s work culture and how it contributes to your success?

The energy of a day and the vibe of people’s happiness is so important to me. It can feel like we spend more time with our team than our own families sometimes, so having a team that is a safe space, a truly peaceful

and happy environment to be in is essential. We attract a vibe of people who align with our values – zero drama, happiness, support, love, and genuine respect. Happy people will perform better, they will WANT to come to work, and they will reflect happy vibes which makes the clients happy also. We are all genuine friends and spend a lot of time on our relationships, everyone is always voluntarily early to work to catch up with their teammates, we have team bonding days, and our group chat has a whole lot of non-work-related chats and laughs going on, which shows me how genuine our bond is. I personally want to come to work every day and enjoy it, enjoy the people, and feel uplifted so it’s important to me that vibe reflects through the whole team and the clients! We often get comments on how happy and REAL everyone is here, and I truly believe if everyone is happy it helps create a successful workspace too.

Specialising in blonde hair is a unique niche. What inspired Elvarl to become a blonde specialist, and what sets your salon apart in this area?

I never set out to be a blonde specialist! One of the funny things about my career is things have just happened to me and I’ve just taken it and ran! Being blonde myself, I know how important certain aspects to the process are and I was able to project that knowledge onto doing great blonde work. It was something I was good at, and that passion passes onto my colleagues. My team and I are very passionate about blondes so have always thrown ourselves with hunger into education about it! Every new member of our team learns our techniques and using Lisap Milano products makes it honestly a dream for blondes, their high lift tints are the best I have ever seen, and powder lighteners are so gentle on the hair while being highly effective!

Elvarl has been using LISAP MILANO products since its inception. What initially drew you to this brand, and how has it contributed to the salon’s success over the past 11 years?

I will never forget the day I first tried LK colour. I was an apprentice at the salon where I did my training, and my boss had the technicians come in for a demo. We fell in love immediately!

As soon as I opened my salon, I knew what I wanted in my salon without a doubt! The flawless coverage of colours, the amazing range of toners and the reliability of the colour has helped immensely.

Having confidence in the products you are using is so important, clients want to have the results they are expecting while maintaining the integrity of their hair and the biggest thing –longevity! It has been so lovely to see the brand grow on the journey too, so many new colours added to the range and new amazing products like the ‘lightscale’ range – our biggest selling product is the Anti-Yellow shampoo which obviously tones hair but the Diamond Dust and Hydrolised Pearl inside the product keep the hair offering shine, and does not produce the dullness that purple shampoos can do to blondes sometimes.

Can you highlight a few key LISAP MILANO products that have become favourites among your clients and team members? What makes these products stand out in your salon?

The unanimous favourite across the team is Protech Lightener, everyone is so in love with the product! It gives incredible lift and is so gentle on the hair. Anyone who uses it for the first-time comments on it being the best lightener they’ve used! Being a hybrid range, LK colour is a fantastic tool for toning along with their lightscale toners and Metallic toners. The favourite toner of the team that I need to order millions of tubes of is 10/8 for the CLEANEST brightest blonde possible!

The newest Favourite product is the Bond Saver Lamellar Water – literally a 9 second treatment at the basin that warms up in your hands and gives the most amazing repair and shine. It’s able for retail too, and our guests LOVE IT!

The relationship between a salon and its chosen professional products brand is important. How does the philosophy and values of LISAP MILANO align with Elvarl’s approach to hairdressing and client satisfaction?

We are so grateful for the care and support we receive! M&U imports and the whole team are always on the other end of the phone whenever needed, our beautiful rep, John Szczypka, is always a pillar of strength for us and acts more like a friend than a rep – a type of relationship that is important to us!

As a family orientated business, we really appreciate a company with the same values. Client happiness is honestly so important in our hearts, and we know that Lisap Milano products, as well as everything M&U imports has to offer, can not only deliver that but want the same thing as us!

Elvarl salon has been in business for an impressive 11 years. What do you believe are the key elements that have contributed to your salon’s longevity and continued success in a competitive industry?

Owning a business is not easy!! There have been many challenges, mistakes, and lessons along the way. But that’s normal!! There have also been far more amazing moments, glimmers, and growth and the one thing you have to have to sustain the harder moments, is heart. You have to have determination and true love for your business, team, business relationships and salon because that will always project into success. I could not have got to 11 years without support from others, I have such a loving and dedicated team and working with companies like M&U means that there is always genuine support there!

Providing an exceptional client experience is often a hallmark of successful salons. How does Elvarl go above and beyond to create a memorable and enjoyable experience

for each and every client?

When a new team member starts, they always comment on the level of love and service we have for clients, when to me it’s just what we’ve always done! We treat our guests like true friends, while still maintaining a high-end atmosphere. People feel comfortable in our salon and having a solid foundation of a team means the energy is always high, and our guests often comment on how good it feels in the salon.

We are always updating our “points of difference”, so something regularly feels new. We take a holistic approach to our little details; we have crystals and inspiring reading material everywhere and every guest is given a motivational quote with their beverage of choice. Overall, our clients are treated equally, with an exceptionally high level of service to make them feel special because the goal is they walk out feeling like they could move mountains.

With over a decade of successful operation, what exciting future plans does Elvarl have in store? Are there any upcoming expansions, new services, or innovative initiatives on the horizon?

We have had such an exciting year of growth this year, with our team really settling into the most beautiful group of people that are ready to conquer the world so I think we will be doing some great things! Some of my team is keen to explore the world of comp work in 2024, we have exciting education planned and the level of personal development in the salon is huge. As I tell my team, the happier you are, the more good stuff happens to you. So, I anticipate an amazing time ahead!

PARTNERSHIP AND RENOVATION:

THE SLOANS SALON SUCCESS STORY

By Louise May

In the ever-evolving world of salon ownership, few stories are as inspiring as that of Scott Sloan and Jordan Hone. What began as an employer/employee relationship at Sloans Salon in Lane Cove, Sydney, has blossomed into a dynamic collaboration that has seen them embark on a journey of growth, transformation, and shared success.

Today, we dive into their remarkable story as they reflect on their partnership, unveil the secrets behind their salon’s thriving brand, and take us through the recent renovations that have taken their North Sydney salon to new heights.

Scott and Jordan’s partnership was forged through years of dedication and mutual trust. Scott, the visionary behind Sloans, recognised Jordan’s readiness for the challenge of a second salon, making their decision to join forces a natural evolution. Together, they bring a unique blend of skills to the table, with Scott’s boundless positivity and knack for making things happen complementing Jordan’s meticulous attention to detail and creative finesse. This harmonious partnership has been the cornerstone of success at Sloans North Sydney.

Editor Louise May chats with Scott and Jordan about their partnership journey and recent salon renovation.

Could you share how your partnership was formed and what motivated you both to join forces?

Scott: Jordan had been working with me at Sloans Lane Cove for 6 years when we started seriously discussing a second salon, which had been a long-held dream of mine. I knew that he was ready for the challenge and that he was the ideal person to see Sloans through the next evolution, so it was a really natural next step. Having someone I trust implicitly has made it an amazing partnership.

What strengths do each of you bring to the partnership, and how do these strengths contribute to the success of Sloan’s North Sydney?

Jordan: I think we complement each other perfectly. Scott lights up the room with his positive attitude and immediately makes everyone feel at ease, whilst also making the big things happen. I’d say I’m more the quiet cheerleader, very focused on the finer details and the creative process. Together we work hard to balance the commercial and the creative and foster an environment that really prizes mentorship and growth.

How have you set the Sloans brand apart within the industry?

Scott: We are constantly looking to push ourselves to greater heights, whether it’s a Total Sales increase or an industry accolade. Sloans have actually taken home 85 awards and accolades in the past 10 years, and 15 in the last 12 months alone! We are so excited about the 2023 ABIA Business awards as we are Finalists for both Salon Design for Lane Cove as well as NSW/ACT Salon of the Year. These wins are amazing for the business as they not only excite clients, existing and new, but also assist with recruitment and staff retention as we encourage the whole team to be involved and enjoy the success.

CELEBRATING

RENOVATION JOURNEY

Renovating a salon is quite an undertaking. Can you walk us through the decision-making process behind closing for several weeks and renovating Sloan’s North Sydney to align it with Sloan’s Lane Cove’s look and feel?

Scott: It certainly is quite an undertaking! Having been through two major renovations in under a year, we certainly earned a celebratory drink, or 11. Having said that, it was something that we had been excited about and planning for, for quite some time so we felt very ready. North Sydney has been incredibly successful, and demand continues to grow so we knew we needed to look at expanding with new chairs and another basin. The level of renovation meant that the whole salon needed to be shut down so we set about working out how to best accommodate the team and clients at Lane Cove so we could focus on getting it completed as quickly and efficiently as possible, whilst still maintaining a revenue stream for North Sydney and accommodating client demand.

What were some of the most exciting and challenging aspects of managing salon operations while the renovation was underway?

Jordan: It was amazing having the two salons as it meant we could have the North Sydney team operate out of Lane Cove for the duration of the renovations. Both teams are very close as we do so much education and extra-curricular activity together, so it was a lot of fun having us all in the one space. Our clients loved the mini break as well, plus it gave them a sneak peek at what to expect when North Sydney was ready. Big shout out here to our Salon Managers and Co-ordinators - they went above and beyond to keep everything running seamlessly by juggling client, team, and supplier logistics.

CONSISTENCY AND BRANDING

Maintaining a consistent brand image across multiple salon locations is crucial. How did you ensure that the revamped Sloan’s North Sydney still reflects your unique brand identity while harmonizing with Sloan’s Lane Cove?

Scott: Sloans was established in 2000 so it has been 23 years now! We are proud to have created, and now revamped, beautiful and aspirational spaces, but it is always important first and foremost that both salons be welcoming and inclusive. Luxury and functionality were top of mind for the design and that has carried through both salons, with our beautiful new colourway, considered textures and finishes, innovative storage, and lots of special touches for the team seen in both spaces. One thing that was important to us is that we have still retained our trademark branding aspects for familiarity.

What strategies did you implement to communicate these changes to your clients and the local community?

Jordan: We have a really strong connection with our clients, and most have been with us since we opened, so lines of communication are really important to us. We were able to let them know through a structured plan of eDMs, social media and in-person information drops, and we talked very openly about the exciting changes. Our main goal was to reassure them that the Sloans they know, and love was here to stay, just a more refined and luxurious version.

@sloanssalons

Images by Jarred Stedman. ©mocha group

BELLAIRS ELEVATES THE

SALON EXPERIENCE WITH CABELLO 2.0

By Louise May

In the ever-evolving world of hairdressing, it takes vision and dedication to keep a salon thriving for two decades. Stephanie Bellairs, a seasoned salon owner, knew it was time for a change. Her journey to transform her salon into something extraordinary, has not only revitalised her business but has set a new standard in the industry.

STEPHANIE

For 20 years, Stephanie ran a successful salon, but she yearned for something more. Her aspiration was clear: she wanted to take her salon experience to the next level and rebrand it to align with the evolving times. This desire led her to make a bold move, seizing an amazing new location that would become the cornerstone of her salon’s transformation.

The hairdressing industry had undergone significant changes during Stephanie’s two-decade tenure, and her salon’s brand had evolved along with it. The focus was shifting towards the guest experience, and Stephanie was determined to reflect this shift through the new Cabello Brand.

At the heart of the transformation was the idea of creating a luxurious, boutique hotel-like vibe within the salon. Stephanie’s passion for the eclectic and high-end luxe feel played a pivotal role in shaping this vision. She envisioned the salon not just as a place to get your hair done but as an immersive and memorable experience. Walking into the new Cabello salon, you’ll instantly notice the attention to detail. The space is a harmonious blend of quirky little features and mismatched prints that might sound chaotic but somehow work together seamlessly. Stephanie’s commitment to creating an ambiance that tells a story is evident in every corner.

To bring her vision to life, Stephanie enlisted the expertise of a close friend who is an interior designer. This collaboration turned out to be a match made in heaven, as their shared passion for creating the perfect ambiance for Cabello was undeniable. With the designer’s guidance, the salon was transformed into an oasis of style, sophistication, and comfort.

The boutique hotel vibe Stephanie envisioned is palpable throughout the salon. From the moment you step inside, you are enveloped in an atmosphere of luxury and indulgence. The finished result of their hard work is nothing short of spectacular. From the stunning golden chandelier to the pops of pink, to the ornate animal sculptures, the luxurious bar, to the plush seating. It all contributes to the overall experience. Think the QT Hotel….

Stephanie Bellairs couldn’t be happier with how Cabello has turned out. The salon not only embodies her passion for eclectic, high-end luxe but also perfectly represents the evolution of her brand over the past two decades. It’s a testament to her unwavering commitment to staying at the forefront of the industry.

Cabello isn’t just a salon; it’s an experience. Stephanie Bellair’s journey to rebrand and redefine her salon serves as an inspiration to all salon owners looking to adapt and thrive in an ever-changing industry. With passion, vision, and a little help from a friend, Stephanie has set a new standard for the salon experience.

Evolution of A Dream:

URBAN CHIC’S 18 YEARS OF EXCELLENCE

By Anthony Gray

Nestled in the heart of Brisbane’s inner west, Urban Chic isn’t just a salon; it’s an embodiment of a dream, with a whole lot of style thrown in for good measure. For the past 18 years, Urban Chic has been redefining hair care, styling, and empowerment.

MIG has had the pleasure of supporting owner and founder Amy Gaudie with the training of her team, and we have been lucky enough to have had front row seats to witness the journey of this thriving salon. Watching the passion, innovation, and camaraderie that have fuelled its success first hand.

A Journey of Passion and Growth

“I was 22 years old and naive to be honest, and thought I could take on the world,” reflects Amy, whose dedication is evident in every facet of Urban Chic. “What a rollercoaster it has been,”, reminiscing about the day she decided to venture into the world of an entrepreneur and salon owner. With an entrepreneurial spirit and a fierce determination, Amy set out to create a space where people not only received incredible hair care but also felt empowered. Opening its doors in 2005, Urban Chic began as a humble dream. The sole goal was to provide hair services that resonated with clients. Over the years, the salon has evolved, not only offering top-notch hair transformations but also cultivating a salon culture that resonates with clients and stylists alike.

Behind the Scenes of Urban Chic

Urban Chic’s team is a carefully curated blend of talents, each contributing to the salon’s vibrant atmosphere. The roster includes Amy, the award-winning visionary owner herself, Manager/Master Stylist, Annie, Master Stylist, Sass, Senior Stylist, Tilly, Apprentice Ynez and even a furry friend – the Salon Puppy, Winny. This team’s harmony and camaraderie play a pivotal role in fostering the salon’s distinctive style and feel.

At the heart of Urban Chic’s philosophy lies the belief in the power of education. “Education is the key to our future,” Amy emphasises. This philosophy extends to both hair styling excellence and a commitment to the empowering each other. With an unwavering belief in providing the Urban Chic team “endless opportunities to grow”, Urban Chic doesn’t just create beautiful hair; it creates opportunities for growth and learning for its team.

Creating a Legacy Through Education

A salon’s true mark of excellence often lies in its ability to attract and retain exceptional staff. “Attracting and retaining great staff is really hard right about now,” Amy acknowledges. Yet, Urban Chic excels in this department by fostering an environment of constant learning, growth, and mutual support. The salon’s secret sauce lies in its unwavering commitment to supporting and empowering one another. But what truly sets Urban Chic apart is its dedication to education. “Education is everything for a business,” Amy asserts. With clients constantly seeking trendsetting colour and styling, the team stays ahead through continuous learning. From winning competitions in both the creative and business space to creating a salon culture that resonates with the community, Urban Chic has become a beacon of excellence.

A Symphony of Education and Empowerment

The salon’s education approach is unique and effective. The owner believes in harnessing industry experts to impart knowledge. Featured guest artists frequently grace the salon, providing diverse insights and techniques. For Urban Chic, education isn’t a one-size-fits-all concept. Instead, it’s a collection of tools and tricks that empower stylists to excel in any situation. The education approach is nimble, current and tailored to the individual. This commitment to education extends particularly to apprentices and emerging stylists, who are considered the foundation of the industry. “I take Apprentices and Emerging Stylists very seriously,” Amy notes. By nurturing and guiding these budding talents, Urban Chic ensures the longevity and quality of the hairdressing profession.

Powerful Partnerships for Lasting Impact

Behind Urban Chic’s education success are strong partnerships. One such vital collaborator is L’Oréal, an education partner that provides unwavering support. “Every single day, I have them on speed dial,” Amy smiles. L’Oréal’s partnership elevates Urban Chic’s hair care prowess, empowering the team to deliver exceptional transformations.

Amazing Hair is another key partner, providing all the long hair needs for clients, editorial work, and the team itself. And when it comes to styling, GHD’s products enable Urban Chic to craft trendsetting looks that captivate.

A Legacy of Empowerment and Beauty

As Urban Chic celebrates its 18th year, it’s not just about hair – it’s about the remarkable journey, the education-driven philosophy, and the community of empowered women it has fostered. Urban Chic is a testament to the resilience of dreams and the power of education. With the heart of a dreamer and the skills of an industry expert at the top of her game, Amy continues to shape Urban Chic into a haven of beauty, empowerment, and education, leaving an indelible mark on our industry and beyond.

POWERRANGER

By Rex A.C. Silver

Anthony Nafatali is a dedicated and driven young barber who has proved that with determination and hard work, you can achieve your goals sooner than you think if you open your mind to the possibilities. He is a National Educator for Barber Temple, on the Wahl National Education Team Member and the owner of Our Way Studio.

THIS IS ANTZ THE BARBER…

Growing up as a shy kid in Inala my main interests were sports and athletics with rugby league being my first dream, but it was so hard to chase as my dad didn’t let be play because I was a fragile skinny kid. When my dreams of being a rugby player were crushed, I then wanted to be something more realistic such as a Power Ranger ha-ha!

I was a reserved kid who would always keep to myself and spent a lot of time playing the Xbox 360 in my room. I was bought up in a Samoan family where culture and family are very important. I watched my dad work very hard to provide for my mum, me and my four siblings. So, these are strong values I strive for as an adult now from being embedded as a child.

THE HAIR JOURNEY

I was in a job where I was unhappy and knew I needed to do something different. I always had an interest in haircut transformations and found myself indulging in haircut videos and tutorials on YouTube.

I then reached out to a friend Elijah Peleti, owner of Prophet Cutz who took me under his wing. Still working a 9 to 5 job, after work I would drive 45 minutes to his shop to learn. I started practising clipper movements on a piece of paper with printed guidelines, shortly after moving on to a live model. Elijah bought me my first clippers which ware the Wahl 5 Star Cordless Senior Clipper. Taking in the knowledge I was learning each weekend I would practise on family and friends.

About 6 months into training, I was so eager and applied at a few barbershops but got knocked back for lack of experience. I then applied at Tommy Guns, Garden City where they took me on as an apprentice.

I was confident in my skill but knew I still had so much to learn; my biggest weakness was scissor work (it didn’t help that I had budget scissors), but wanted to get a stronger understanding of sectioning patterns, constantly educating myself by watching videos to help further my knowledge. Discovering Josh Lamonaca early was a big pivoting point in my career watching him push boundaries and having no limits to creativity was something I wanted to step in to.

Into a year of barbering my progression and passion was growing rapidly and the thought of passing on the little knowledge I had to up and coming barbers was something I wanted to pursue. A good friend of mine Philip Binuya and I held a fade workshop at Always Will Be Coffee Barbershop. After this workshop I knew education was my next goal and what I needed to work towards.

8 months later I was presented with a huge opportunity to be a full time Educator for Barber Temple. I questioned myself as to why I was chosen to become an Educator in such a short time frame, but I strongly believe my passion and drive for the industry made me stand out.

“THE SATISFACTION OFF SEEING PEOPLE LEARN AND TAKE IN KNOWLEDGE EVEN IF IT IS JUST ONE THING MAKES EDUCATING SO REWARDING.” ANTHONY NAFATALI

Starting at Barber Temple I was able to travel all over Australia to barbershops and salons, upskilling apprentices and sharpening the skills of qualified barbers and hairdressers.

A huge milestone in my career was joining the iCandy Scissors All Star education team alongside some huge names in our industry. Shortly after this I participated in an intensive training session with Wahl Australia’s Global artistic director, Simon Shaw and was then offered to be part of the national Wahl Australia education team.

One of my biggest highlights so far was being on main stage at New Zealand Hair and Beauty expo and touring around New Zealand.

OUR WAY BARBER STUDIO

Our Way Barber Studio officially opened its doors on the 8th of July 2023. Our team consists of Philip Binya, an ambitious barber who is always happy to take constructive criticism and upskill himself, as well as myself. We are focused on growing the studio and will be expanding our team shortly in the future.

Our space is calm, collective, and welcoming to a diverse clientele. It is a place where you won’t be rushed, and your wants and needs are listened to whilst experiencing a high-end service.

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The meaning behind the name is that we are doing things differently (Our Way). We take pride in delivering quality customer service, haircuts, and overall experience. We are not the standard barbershop we allow lengthy appointments and extra inclusions such as complimentary hair wash and scalp massage, free drink, hot towel, cold towel, neck shave and a spritz of a high-end cologne to finish off the service.

TOOL TALK

My scissors of choice are iCandy Scissors Australia and I am blessed to have the entire range. For precise cutting I use an All Star 5.5 inch. The sleek handling allows me to have full control over my scissor cuts also being light weight allows for such amazing dexterity.

For scissor over comb I use the Sword Pro 6.1 inches. Having a bigger scissor covering more ground allows me to move around the head more efficiently and with the scissors being Japanese VG10 stainless steel they have no trouble getting through any types of hair.

Wahl has been in my tool kit since I first picked up a set of clippers. You can’t go wrong with any of the Wahl professional range and my go to’s are my cordless Super Tapers, Cordless Detailer Li trimmers and the 5 Star Finale Foil Shaver. Super tapers pack a punch for such a lightweight clipper, the taper blade works well with all types of hair giving you the ease to scoop out and eliminate fade lines. I also use the Super Taper for clipper over comb, free handing and sculpting which is why I love them because the super tapers are so versatile.

HAIR CARE AND STYLING

For styling I’ve been loving dry textured finishes and for pre styling I using The Bearded Chap Sea salt spray. I love the grit that it gives also the scent is so refreshing. Another favourite I’ve been using is Uppercut Clay applying to damp hair then blow drying it in it give a strong hold with a nice dry finish. Also, the Club Dark Texture Powder this is a game changer for people with finer hair filing in light spots and adding a crazy amount of texture.

Lastly can’t forget beard grooming products from The Bearded Chap. My personal favourite is starting off with the Rugged beard wash and then finishing off with the Tobacco and Vanila beard oil, I love the masculine and fresh scent this gives off while also moisturising the skin. All products are huge sellers in my studio.

SHARING PASSION AND KNOWLEDGE

My first official educational workshop for Barber Temple was at Bundaberg TAFE with Kayne Thomas also known as Clipper Kayne. This workshop consisted of a look and learn component then followed up with a hands-on session where the attendees were able to put what they had learnt into action.

Being a part of the Barber Temple education team opened the door for two companies in our industry to notice me and take me in to be a part of their teams. I still remember it like it was yesterday talking to Mark and Vicky Conrad from iCandy and receiving my first scissor kit from them, it was such an amazing feeling. Last year I was able to present the new sword collection on stage at the Elevate event held at Barber Temple with over 150 barber and hairdresser attendees, what an eventful night to be able to educate for the iCandy All-Star team. I felt like I was in my element showcasing my creative side using the new Sword Pro Scissors.

To be part of the Wahl National Education Team we had to complete an intensive train the trainer program learning about product knowledge, also picking up new skills on how to educate from the other educators on the team. Having the Global Artistic Director of Wahl Simon Shaw attend, was such an inspiration After the training we held the launch of the new Cordless Legend Clipper.

I have facilitated many apprentice bootcamps with one of my most memorable being a 10-day bootcamp for Legends Barbershop. All attendees were beginners with no barbering skills and at the end of the 10 days they had the knowledge and skills to be on the floor. And I am proud to say all are still current apprentices with Legends who I continue to visit and educate regularly.

The satisfaction off seeing people learn and take in knowledge even if it is just one thing makes educating so rewarding. Experiencing the educational side of our industry in such an early stage of my career, the amount of information I was constantly taking in I felt like sponge as I was still learning along the way.

FUTURE NEWS AND PLANS

I am always striving for more and have many more goals to accomplish still. So, keep an eye out with more Our Way studios planning to open soon and we are planning to get a team together for Our Way Education, to bring the education standard to the next level.

@ourwaybarberstudio

@barbertempleaus

@antzthebarber

HEINIGER CLIPPERS Enter the H air Universe

Heiniger is no stranger to these expectations and are indeed used to delivering just that. Manufacturing clippers for the animal industry for over 75 years, Heiniger’s Sheep Shearing Shears are so popular and widely used, they dominate the global market.

To put that into perspective, in the wool industry, there are 78 million sheep in Australia going to their barbers at least once, sometimes twice a year. Australia has the biggest sheep population of any one region in the world.

Heiniger’s second best sellers after shearing, are the machines they manufacture for the pet grooming industry, another market they dominate. In fact, it’s estimated that millions of sheep, cattle, horses, goats, and smaller animal pets including dogs, are clipped, and groomed with Heiniger’s “Swiss-Made” products…DAILY!

Heiniger announced their arrival to the Hair Industry, with an official launch and presentation at Cosmoprof in May of this year in Bologna Italy.

It’s now time for the live shows.

On the eve of the launch of the new Interstellar Range in Australia, we talk with 3rd generation CEO Daniel Heiniger, to find out more about this amazing and exciting achievement for the company.

Daniel, what was behind the decision to enter the Human Hair Market?

“Our mission has always been to make the lives of our customers easier, to give them a positive “Heiniger Experience”, one they don’t forget, we

wish to extend that to the professionals in the hair industry.

We are a family run business that has grown over the years with constant development and a strong focus on quality and innovation.”

Expanding into the hair market is a natural progression for Heiniger as a company, and one that came about literally by the demand of the users of their dog grooming trimmers and clippers. Daniel explains….

“We had some of our customers using our products to trim their beards and cut their hair with our dog grooming machines telling us how great they were with this task. More and more barbers and stylists were asking us to bring our expertise in what we do to the hair market, along with a growing number of distributors in the hair industry, so we took the leap!”

Heiniger supply their machines to many markets, and it seems they do so with a very special understanding of the needs and challenges of the end users of their products. Daniel continues…

“We get “hands-on” with our customers and build very strong relationships. Heiniger only manufacture and supply professional use products, our customers use our tools to make a living. We pride ourselves on this unique bond and by working closely together and listening to our customers we learn about their craft of grooming with machines, their needs, demands and expectations from our tools. This helps enable us to deliver the 5-star products that we promise we will, that can be depended on and relied upon with absolute confidence by our customers.”

‘Made in Switzerland’ instantly conjures up factors the Swiss are synonymous for: Precision Engineering, Ultra High-Quality Components, Performance and Design.

Daniel, can you explain the significance behind branding the new range, The Interstellar Collection.

“Heiniger’s X-Series for the animal world was a huge success and everyone loved the idea of having a ‘Series’ of products with a visual theme and with names. We didn’t see anyone doing this in the hair space.

One of the main points in our company Mission and Vision Statement is to achieve 5-Star-Quality in all we do, our processes and of course our products. To celebrate our commencement in the hair and barber market we decided to add more stars! and call the series the Interstellar Collection.

Heiniger enters this new galaxy, and we are here to stay. We are here to listen and learn from our new customers. To work beside hair professionals closely so we can bring them the products they need to deliver the 5 -Star-Quality they promise their customers.”

And what can we expect of your plans and Heiniger’s vision for the next 5 years?

“Entering a new galaxy is an exciting and once in a lifetime adventure. Every one of the Heiniger team can’t wait to explore this new world and make connections with our customers. We will learn and grow and from listening to the needs of professionals in the hair space, we will help them to fulfil their commitment to excellence, that they promise their customers.

All of Heiniger’s resources are dedicated to growing the expertise in cutting hair, the process, the tools, the needs and the challenges within, and then transfer that knowledge to develop products and features to enable that process.

Our 5-year plan is to be an established brand for quality orientated professionals in the hair industry. To be known for not only bringing top products to market, but just as importantly, for the service behind those products. The success of this achievement will be the result of working closely alongside and listening to the needs of the professionals using our products as their tools.”

Tested on Animals!! What better testimonial could there be to a grooming clipper company than that of coming from millions of satisfied four legged friends around the world and the professionals that tend to them daily!

Starting with these live shows in Australia first, then rolling out the tour with product launches to key regions around the world, Heiniger have stayed true to their word on being serious about getting

behind the hair industry. They have established a Heiniger Hair Division and appointed Creative Director Rex Silver who has initiated and formed a core education and creative team which he says, will be the foundation of what will grow to be a worldwide network of Heiniger Educators and Ambassadors.

His first order of business, bring in Internationally acclaimed barber heavy weight, the UK’s Robert Braid as Artistic Director. Robert has been sort after for years by machine companies and has never aligned until now. This is a very exciting development. Check out Robert’s Collection in this issue.

He then went on to enlist international educator, multi award winning Jules Tognini to represent the Hairdressing industry at Heiniger’s major launches and shows. Jules will also engage his expertise in educating and presenting by co-designing Heiniger’s Education Platform and training of the Heiniger Educators in the various regions they establish. The final member to the team for Australia and New Zealand is rising star Matt Clarke, an established educator and multi-awards finalist, Matts inclusion certainly adds a dimension of forward and progressive creative energy to the team and is an amazing asset. What a team! What an entrance by this new entity in our industry!

Let’s talk to Heiniger’s Australian General Manager of Sales and Marketing, Dale Harris who is running point for Heiniger on the launch into the hair market.

Dale, what an exciting start to this new industry and a new era for Heiniger, tell us a bit about what sets Heiniger apart, and why Australia is getting the honours to kick this off that’s fantastic for our industry here.

“The Heiniger team is so excited to launch our clippers and trimmers into the barber and hairdressing market. I’ve been working on this project for some time now, getting our products out to a range of hairdressers and barbers, listening to their feedback, understanding what they need.

I also spent time at Hair Festival in Sydney and at the Australian Hair Industry Awards Creative a few months ago, meeting amazing people in the industry and getting to learn how this industry operates. Our machines are a combination of design, engineering, motor power and blade precision that delivers outstanding performance. We have been making clippers and trimmers in Switzerland for over 75 years. This is not new to us. What is new are the customers, and we can’t wait to build relationships with all these amazing professionals and artists.”

‘When Stars Align’ Launched in Australia in Brisbane, Sydney, and Melbourne the last week of August prior to the publication of this issue, with shows in Perth, Adelaide and New Zealand being planned for September/October before continuing on to the UK. and beyond. @heinigerprofessionals_ausnz

Hair Biz Year 17 Issue 4 49

Crafted with Swiss engineering excellence, the all-new Heiniger clipper range embodies unparalleled quality - each one delivering power, precision and performance when results matter.

_AusNZ |

YOUR SKILLS WITH

PROJECT BARBER

The Australian Hairdressing Council (AHC), in an exciting collaboration with TAFE NSW, has launched an industry-first, fee-free* initiative aimed at fostering career growth in the hairdressing industry, whilst also addressing the critical skills shortage in the Barber industry. The program: ‘Project Barber’, is a game-changer for Certificate III hairdressers in New South Wales, giving them an opportunity to gain a barber qualification through a fully supported, wraparound program.

The AHC, acknowledging the pressing need for high-quality training for the current workforce, has pioneered this support program. Project Barber is an answer to the growing demand for versatile hairdressers equipped with barbering skills. The initiative offers a comprehensive practical training curriculum, spread over 10 weeks, and will be facilitated across 16 metropolitan and regional TAFE NSW campuses.

The backbone of Project Barber is the AHC’s commitment to fostering a robust support system. Participants will receive regular contact and motivation from the AHC, gain access to a vibrant online community of seasoned professionals and educators and access a community of fellow Project Barber students sharing their experiences.

To further bolster the learning experience, students will gain access to an exclusive resource library titled ‘H.E.L.P’. This digital library of knowledge is packed with the latest barbering trends, industry insights, innovative techniques, along with practical support. H.E.L.P is segmented into four comprehensive modules - Health, Education, Life Skills, and People. These modules offer an array of podcasts, videos, documents, and links, to enrich and enhance the learning journey of every student.

In addition to the wealth of educational resources, participants will benefit from the partnership with HeadHunter Recruitment. This collaboration ensures that graduates can seamlessly transition into successful employment if needed, providing a truly supported training experience.

“We are thrilled to offer this invaluable opportunity to hairdressers in NSW,” states Sandy Chong, CEO of the Australian Hairdressing Council.” By upskilling and gaining a barber qualification, hair professionals will enhance their career prospects and open doors to exciting new opportunities in our ever-evolving industry.”

Project Barber is an exclusive, fee-free* training opportunity open to individuals holding a Certificate III in Hairdressing and with a minimum of five years of recent

industry experience. The limited availability of spaces combined with the overwhelming response since launching means interested participants should register ASAP. The program rollout is scheduled to commence from late September 2023 and will operate on a staggered basis until May 2024.

“The AHC and TAFE NSW are committed to providing exceptional support and guidance throughout the training period,” adds Sandy. “Those in the program can rest assured that they will receive quality mentorship, guidance, and access to a robust community of industry experts and fellow trainees throughout.”

Project Barber is more than just an upskilling initiative; it’s a program that aims to further enrich the hairdressing and barbering industries and create a community of skilled professionals passionate about their craft. Don’t miss this unique opportunity to elevate your career whilst immersing yourself in the captivating world of barbering.

Join us at Project Barber, and take your career to a new level - www.theahc.org. au/project-barber

*Eligibility criteria apply. Training in priority qualifications is fee-free and fully funded by the NSW and Commonwealth governments. The Project Barber qualification is a (SHB30516) Certificate III Barbering.

FAQ’s

Where will Project Barber be available?

There are 16 TAFE NSW campuses providing the Project Barber program:

Sydney Region: Ultimo, Granville, Bankstown

South Region: West Wollongong, Moss Vale, Moruya, Albury

West Region: Orange, Tamworth

North Region: Newcastle, Gosford, Port Macquarie, Coffs Harbour, Grafton, Wollongbar, Kingscliff

Is this a face-to-face program or online? It is a face-to-face program, with classes taking place one day a week, however our H.E.L.P Resource Library and online support community will be accessible at all times during a student’s enrolment period.

Is there a recognition of prior learning (RPL) process involved in the eligibility process?

Yes, there is. A TAFE coordinator will contact all students to discuss their individual qualifications and experience to ensure they are eligible.

How many students will be in the class for each intake?

15 maximum, which is why it’s important to register ASAP, as some locations are reaching capacity.

When does Project Barber start?

Each location will have a different date depending on student demand and educator timetables. The first programs will commence in September 2023 and the Project Barber program as a whole will conclude end June 2024.

What if I can’t attend all the classes? Can I still take part?

Speak to your Project Barber TAFE Coordinator to discuss your options.

Where can I find more information?

www.theahc.org.au/project-barber

Instagram @projectbarberahc

Facebook ProjectBarberAHC

52 Hair Biz Year 17 Issue 4

SHARPEN

TICKETS ON SALE NOW! www.mochagroup.com.au/shop Proudly owned and operated by mocha group, owners of the Australian Hair Industry Awards and the Australian Beauty Industry awards and publishers of Hair Biz Magazine and Barbershop Magazine The AMBA provide the Australian Barbering Industry a much needed and often requested benchmark of excellence and platform to showcase and be recognised for creative and business skills. GALA AWARDS NIGHT 7.00PM TO 11.00PM SUNDAY 5 TH NOVEMBER 2023 PLAZA BALLROOM 191 COLLINS STREET. MELBOURNE. VIC. 3000. Tickets on Sale Now! Tickets on Sale Now!

MIKELAH JADE

Mikelah Jade Riley has been hairdressing for 16 years, she started her apprenticeship working for a well-known salon In Perth called Head Studio and was fortunate to have amazing mentoring.

She started in competitions for local IHS and taking home 1st ,2nds & 3rds. She also was a finalist for emerging stylist L’Oréal colour trophy for WA and finalist for L’Oréal emerging Stylist street style competition for WA. Finishing her apprenticeship at 18, Mikelah wanted a change, so she decided to slow down and work on herself. She rented a chair for a year at another salon, and soon after, fell pregnant to her first son. Mikelah then worked at a salon called Styling Sessions, which she managed for 6 years. She made amazing memories and friends in those year. She got married, built a house did all the thing you want to do, but felt there was more for her....and that’s when she opened up her own salon.

Mikelah has had her own salon for 6 years, Mikelah Jayde Studio, and has found the passion and drive for competitions again. She feels 2023 has really been the ‘cherry on top’ making it to the HOTSHOTS Team, which has been a big goal, and also recently welcomed another son into her little family.

“I take on every opportunity for growth that I can find,” says Mikelah, “boosting my own creative and business practice. Importantly though, it’s not just about me, I just have to inspire and develop my team, including my 5 apprentices. Everyone who enters the salon knows that it’s a creative space through our hairstyling, branding, music, interior and a great, big spirit of fun. It’s a pumping, thriving salon.”

Mikelah’s field of excellence is colour as a colour educator for Joico she does all of her own colour training of the team.

“I love colouring.” She says. “It’s entertaining to me. I love getting to the colour a client wants and if it doesn’t, I always come up with a solution. I love the process and figuring out what’s best. I love the science behind colours, counteracting colours, pigments, and always trying something new. I’m told that I see hair differently to the way others see it. I see movement, the way it will lay when it’s dry or when it’s wet. I see the dark and light spaces. I visualise colour, then dissect it from start to finish, creating the plan in my head. I’ll put in all my effort to perfect the smallest details, giving the client what they want or even better.”

As a salon owner, Mikelah is a great allrounder in terms of inspiring and training her nine staff.

“I love teaching fabulous technical hairdressing AND commercial looks to boost skills. What’s equally important though is that I aim to make a difference to my team’s career paths and my clients’ lives. I believe in building up confidence and inspiring others.

“I’m there for my team when they make mistakes. It’s my job to help give them their confidence back and help them to learn to do the same for others. I have a ‘no salt in the wound’ management policy.

Meet the 2023

Hair Biz Editor Louise May, finds out a little more about Mikelah Jade...

What made you want to be a hairdresser? Well, I wanted to be a hairdresser, or a beautician, and my mum made me do work experience in my own time to see what one I wanted. So, I decided to try out hairdressing and never looked back.

What kind of hair work is your favourite and why?

I absolutely love colour. I feel colour makes everything better and an amazing way to express yourself. You can create anything.

How to you manage life and work balance?

It’s taken me a very long time to “manage” it and I still think I’m working it out. But I try not to spread myself thin anymore just evenly.

Who inspires you in the creative field of hairdressing and why?

My number one has always been my mentor Marie Cain as she helped me though the hardest times of my apprenticeship and saw so much in me then I did myself. Watching her achieve everything she has Is truly inspiring and makes me think I can do that too.

If you could spend a day with anyone from a business or lifestyle mentorship perspective, who would it be and why?

We’ll I have the biggest crush on Sophia Hilton from not another salon. She is so fun creative HONEST and just real I think she created an amazing space and atmosphere in her salon I would love to know everything.

How important are competitions and awards to you?

Very! Personally, they help you grow each time you apply yourself to them. Weather you win or not you continue to better yourself. Plus, they are fun, and I love the challenge.

Can you tell us a little about what you are most looking forward to being a member of the Hot Shots team?

Oh, where do I start. I’m excited to be around and meet some amazing people in this industry it’s an opportunity I feel I would never be able to get here in Perth on my own.

Where do you see yourself in 10 years’ time?

10 years older and hopefully reaching whatever goal I set for myself. I like to take it as it comes.

FUN SNAPSHOT

Worst fashion moment: Skirts over jeans Y2K era

Fave Destination: Croatia

Fave Drink: Red wine, Gin & Coffee

If you weren’t a hairdresser, you would be a... Possibly a beautician!

A Wild Life!

Industry stalwarts Wild Life Hair turned 30 this August and celebrated like only Wild Life can. Founding partners Jayne Wild, Phil Cordony and Gary Latham were joined by Wild Life SoGo partner Ali Holmes and around 350 guests including staff, ex staff, clients and industry bods gathered in the Chapel at The Greenwood Hotel. As much a re-union as a birthday party, guests shared their Wild Life memories to the sweet sounds of DJ Evie Smith.

Opening in 1993 with just Jayne and an apprentice and no clients on money Gary had won on a TV talent show and with the support and experience of Phil Cordony. Wild Life has forged a reputation for beautiful hair, stellar service and magnificent surroundings. While one of the countries most awarded salons Wild Life takes more pride in the family feeling they have built which was evident in the roll up of past employees who enjoyed the night.

Clients gathered trying to work out how many years they have been coming into Wild Life with calculations taking into account marriages, house moves, the birth of children, divorces and re marriages. One lucky client rode home (maybe not literally as there was a bit of alcohol involved) on a Fonzerelli electric scooter courtesy of Wild Life, Sustainable Salons and Gary’s spinning Chocolate Wheel.

While not the first salon to reach the 30-year mark Wild Life has certainly done it with style, energy and a warmth matched by few. The respect which they have earnt was evident in the number of long-term industry hairdressers and company employees who celebrated the night with the Wild Life Team.

Wild Life would like to thank all those who attended, all those that sent birthday pressies and a big “catch up soon” to all those who couldn’t make it.

56 Hair Biz Year 17 Issue 4

Mocha GM Jarred Stedman was there behind the lens to capture the event. Images ©mochagroup

A Festival of Fashion!

The Brisbane Fashion Festival concluded with a bang, cementing its place on the Australian fashion calendar and leaving the fashion world in awe of the creativity and innovation showcased both on and off the runway.

With Schwarzkopf Professional as the Hair Sponsor and hair director, Dee Parker Attwood leading the way in hairstyling excellence, the festival set new standards for creativity and innovation in the fashion world.

As Schwarzkopf Professional Ambassador, Dee Parker Attwood led the charge in transforming models’ hair into works of art that perfectly complemented the fashion-forward new season collections seen on the runway from Next Gen fashion designers. With her years of experience, Dee knew efficiency was key when dealing with the volume of models participating in the festival. Cleverly employing an assembly line approach that ensured every stylist had an enjoyable experience throughout the four-day event was key to success.

A daily masterclass which was run by Dee Parker Attwood not only served as a learning opportunity but also as a source of inspiration for the 22 stylists assisting backstage. Her expertise and guidance were instrumental in bringing the hair looks to life, with Schwarzkopf Professional’s OSiS+ Dust it, Sparkler, and Silhouette lacquer playing pivotal roles in creating the on-trend hairstyles that graced the runway. Four key hair looks took centre stage, including the Bufont Pony, Knotted Pleat, Fringes + Steps, and Rope Braid Bows, truly showcasing the versatility and artistry of the Schwarzkopf Professional team.

Hair Biz Year 17 Issue 4 57

Kao Salon Alliance MBE Leadership Retreat 2023!

Say Bula to the Kao Salon Division, MBE Leadership Retreat 2023 hosted at the 5-star Fiji Marriott Resort Momi Bay from August 13-17th. Marking a return to offshore locations, the retreat inspired over 90 Salon Owners and Business Managers to connect, reflect and elevate themselves and their businesses.

Delegates enjoyed four nights at the luxury waterfront resort for a powerful twoday conference, including three keynote speakers with an equally impressive social program. The MBE Leadership Retreat always delivers on equal parts education, inspiration and fun. Prioritizing time outside the salon for shared experiences and learnings.

Welcome to paradise. Serenaded on arrival by the incredibly warm and welcoming Fijians, it didn’t take long for delegates to relax into island time on the Sunday evening a Welcome Reception at the resort’s open air Lagoon Lounge.

The first day of conference kicked off with Keynote Speaker Jessica Brady, an awardwinning financial advisor with over 17 years’ experience working with some of the biggest names in finance. Co-founder of awardwinning practice Fox & Hare and Ladies Talk Money, a free online resource for women to learn and tackle issues around financial inequality. Jessica’s Keynote Presentation ‘A Wealthy Life. Building Financial Freedom’ delivered advice on growing wealth while her workshop guided delegates clear of the financial mistakes that many business owners make.

Celebrating the beautiful tropical surrounds of Momi Bay, an alfresco Fijian Feast was held that evening at the resort’s famous beauty spot, North Point. Delegates got creative with custom-made MBE sarongs, fashioning them into dresses, halters, wraps and skirts. Back by popular demand after raising the roof at the MBE Weekender event in March, surprise guest entertainers Gee’d Up got the party started.

On the second day of conference, delegates heard from Dale Beaumont, an awardwinning tech entrepreneur and author of 19 best setting books. Starting his first

business at 19 and building a multi-milliondollar enterprise, Dale shared ‘14 Amazing Tech Tools to Supercharge your Business Performance and Profits’, while his workshop had delegates building their 5 Page Business Plan.

Nam Baldwin, Peak Performance and Wellbeing Coach, then shared his expertise on ‘Mastering Performance Under Pressure’. With over 28 years’ experience in the health, fitness and wellbeing industries worldwide, Nam specialises in emotional and physiological intelligence and peak performance, demonstrating his techniques live on stage with one Salon Owner and a heart monitor! Nam is sought after by elite athletes, teams and is the go-to for many ‘top 1 percenters’ in the business world.

To celebrate the final day of conference, the iconic MBE White Party took place at the resort’s acclaimed Fish Bar, an elegant cliff top location with stunning views of Momi Bay. After two big days new friends and old shared in the traditional Fijian fire lighting experience, enjoying a delicious dinner and dancing the night away.

Following two full conference days and three

festive evening celebrations, MBE delegates took to the sea on the final day of the MBE program, setting sail by catamaran to Malamala Beach Club, the world’s first beach club located on its own island. With the island entirely to themselves, delegates took time to unwind and explore, swimming, kayaking and soaking up the sun at the beach club’s infinity pool. The experience concluded with sunset cocktails and another decadent dinner under the stars. An idyllic end to enlightening MBE Leadership Retreat.

In the spirit of giving back to the local community, Kao Salon Division produced most of the conference materials and the MBE sarongs in Fiji. Delegates were also invited to bring school supplies including, pencils, pencil cases, pens, chalk, glue and colored paper to donate to Fiji Kids (www.fijikids.org), a local organisation run by MBE Member Otto Matousek providing disadvantaged kids with support to help develop their potential, pursue their passions and access education opportunities. Proof that we really are Stronger Together, this generous collective donation is currently being distributed to the kids of Fiji, along with a piece of each of our hearts left behind with this beautiful community.

EASY FOILS AT A TOUCH OF A PINK BUTTON

an electric foil machine doing the hard work for you

In a Limited Edition Pink colour, The 24*7 Automatic Foil Machine is the easiest and most reliable way to prepare your foils. It’s fully programmable with a choice of 4 foil lengths, 4 fold options, and a custom length feature. Made in the UK, it reduces wasted foil costs and staff costs on preparation.

$100 of every machine sold goes to support a great cause!

For every pink machine sold, Comfortel will donate $100 to the 2023 AHIA Vidal Sassoon Humanitarian of the Year winner. A $10,000 cheque will be presented to the winner’s affiliate charity at the 2023 Australian Hair Industry Awards – Business gala awards night on September 24th, 2023.

COMFORTEL / LIMITED EDITION COLOUR P R O U D L Y SUPPORTI N G

24*7

2023 WINNER’S AFFILIATE CHARITY

Steph Meyer & Co ‘Inspire’ Retreat Mornington Peninsula Victoria.

When Steph Meyer first opened Steph Meyer & Co in St Kilda, Melbourne, she wanted to create an exclusive, boutique salon focused on providing a stress and anxiety-free environment - for both her clients and her team.

This led to a unique business model –only doing ladies colour work (and cuts), with each stylist working one-on-one with clients. As a result, Steph Meyer & Co doesn’t have the expected crazy, busy salon vibe, instead it’s a relaxing experience for the team and clients.

Cultivating this salon and team culture was heavily centred around mindfulness with regards to mental health and creating a safe work environment.

An extension of this mindset, Steph led her very own inaugural INSPIRE Retreat over a weekend in July 2023, booking a house for 3 nights on the scenic Mornington Peninsula for her Steph Meyer & Co team to motivate, inspire and rejuvenate out of the salon.

What has been the game-changer for you in your salon?

Definitely our one-on-one concept – it’s completely different, and honestly, difficult for clients to grasp at first! However, once

they visit us, we believe it’s unlikely they will ever return to a ‘traditional’ salon. It really has worked in reducing workplace anxiety and stressors that can be associated with working in a really busy salon environment. It’s also meant we have attracted a team that suits our salon’s vision/mission and who are truly committed to delivering what they do best in a relaxed, high-end environment. Every day we set out to continue to create a salon space that is community-oriented, safe and a mindful environment – essentially

where everyone is happy and loves what they do!

I’ve noticed over the years so many hairstylists suffering with extreme anxiety and burnout and resorting to leaving the industry completely. It was my goal to create a space where stylists did not feel this way. Changing the way, we see the industry and how things on the salon floor can be done differently. Being extremely busy does not always mean successful. If you are feeling stressed and overwhelmed at the end of every day/week

this, to me, is not success. I have created a structure where we have balance in the workplace yet also ensuring its profitable and the business can continue to grow.

What was the purpose behind the Steph Meyer & Co INSPIRE Retreat?

As the name of the retreat says, I wanted to inspire my team and give them an opportunity to experience education in a different way. Also having the two salons in St Kilda and Horsham, it was a wonderful opportunity for us all to come together and bond as a team outside of the salon. I also welcomed a friend who owns her salon and her team, too.

Why was hosting the retreat important to you?

I have always loved education myself; being inspired, learning, and sharing knowledge but I personally don’t love the classroom vibe as it can be a bit boring, and for some stylists, it can be a bit intimidating with many other salons there. I wanted to create a weekend where it was more personalised and tailored to the team. I have always loved things a little more VIP in general - it’s more special!

Who did you invite to ‘headline’ the education for the weekend, and what were the take-aways from each guest?

• Bernadette Beswick – This was a phenomenal 5hr hands on session. She took us through all things layers, bangs and bobs, learning simple techniques that we are able to utilise in the salon daily. It was great going back to basics and show how easy it is to create some beautiful looks.

• Nicole Healy: A chilled sit down and chat vibe, Nicole led us in looking at our social media bios with a critical eye, updating everyone’s bios, and educated us on how to obtain/generate unique content inspiration. We had a chat about what we do and why, and how we are able to use social media platforms to help gain more clientele.

• Andrea De Deudg: A sit-down, look and learn personalised up-styling session.

Andrea had a rough schedule but went with the flow of the questions and what the girls wanted to learn. There were lots of oohs and ahhs and sharing of valuable little tips and tricks in this session. Simply by watching someone do their thing, you can learn so much, especially when you have the opportunity to be up close and personal.

• Schwarzkopf – A hands-on session that addressed foil placement and Balayage techniques, before covering some toning options and playing with the new TBH range and colour swatches.

You also had someone leading Pilates and meditation?

As mentioned earlier, mental health mindfulness is a huge part of my business structure, so I wanted to incorporate some of this into the weekend.

We had a pilates class together on Sunday afternoon which was a great way to finish off the day - exercise and a laugh!

To finish Monday’s sessions, we undertook a meditation session. Everyone was encouraged to get comfortable and spoken words of affirmation were accompanied by meditative music. This was an incredibly powerful moment (we didn’t capture any of this as we were in the moment) and a lovely way to finish off the last day.

Overall, what did you & your individual team members take away from the Retreat?

During Monday night’s dinner, we took a moment to look back and discuss our learnings. The consensus was clear: the team’s connection, the inspiring atmosphere, and the valuable insights from each educator were the standouts. Looking ahead to 2024, we have a few specific artists in mind to invite. Reflecting on the retreat, I wouldn’t alter much – it was truly an amazing experience over those few days, and the investment in my team was undoubtedly worth it.

L’ORÉAL PARTNERShop!

It allows L’Oréal partners to order their products online, with a service that is available 24/7, optimised for every device whether you prefer to use desktop, tablet, or mobile.

The L’Oreal Partner Shop platform offers key features allowing you to order anywhere and on any device. It features all of the L’Oréal Professional brands in one place , a quick order function through CSV (Spreadsheet) upload, a quick order pad and reorder function, and not to mention your very own favourites lists, where you can create multiple favourites lists and order at any time with one click. There are exclusive offers and back in stock alerts to make your life easier. If something is out of stock, you can simply click “notify me” and you will be notified when the item in back in stock! Simple!

L’Oreal Partner Shop also includes an add on toolkit - where the platform becomes a business hub, this includes links to social asset files, info on launches and brands, Access, proconnect, sustainable salons info and MORE!

You can also create accounts for your staff with different permissions meaning you have control on whether your staff can order, see prices and more.

Utilise the shade finder! A super easy way to find and shop for shades including a search and filter function on each master shade.

Have easy access to customer care, find all your account info in one place,

search for your online and offline orders, access business partner contacts, payment portal and much more!

Create a list for your most frequently ordered products and add it to basket with one click. Get updated on your deliveries by being sent updates as soon as your order has been picked and has left the warehouse. You can even place an order quickly by reordering one of your previous L’Oréal Partner Shop orders.

Setting up an account is easy!

Simply visit the website au.lorealpartnershop.com

Click ‘Request Account’ on the righthand side of the page. This will open a request form, complete the form and click ‘Submit’. A member of the customer care team will be in contact with you in within three working days or alternatively you can contact your Sales Representative for assistance with creating your L’Oréal Partner Shop account.

Once your account has been created visit au.lorealpartnershop.com where, once you have selected your region, you will see the log-In page. Before you can access your account, you will need to create a password by following the online instructions and once your password has been set, you can return to the login page and access your account by entering your ‘L’Oréal customer ID in the login field and your new password in the password field.

And rest assured, all of your personal details are secure.

There are multiple ways to find the products you are looking for and what’s more, there is no Minimum Order Value. You will receive an invoice within 2-3 days of your order being dispatched with standard Terms and Conditions of sale.

WELCOME TO

L’Oréal Partner Shop is a unique and game changing service created and published by the Professional Products Division of L’Oréal for the exclusive use of registered clients.

We spoke to Ash Wuillemin from Tkay Studio and Adam Ciacci a from Axis Salon to find out their thoughts on this incredible business tool.

What do you love most about L’Oréal Partner Shop.

Ash: I love being able to locate any invoices and having them all in one place, I also like being able to quickly upload my colour order by using the CSV file option.

Adam: As a salon owner, the L’Oréal Partner Shop has significantly improved the connection between salon owners and our valued partner, L’Oréal, by leveraging technology to streamline the ordering process, making it more convenient than ever before.

What benefit has L’Oréal Partner Shop given to your business

Ash: It saves us time! And time is money.. lol being able to view ‘out of stock’ before receiving my order so I can adjust accordingly, without any surprises. It has freed up time we usually spend with our Redken Representative so we can focus on other areas of the business.

Adam: So many benefits!

Enhanced Stock Control: It has significantly improved our efficiency in managing and controlling our inventory.

Streamlined Ordering: The ordering process has become exceptionally user-friendly, simplifying the entire experience.

Convenient Additions: The platform makes it effortless to add items to our orders, contributing to a smoother purchasing process.

Favorites List: For frequently ordered products, we can create a favorites list, streamlining our ordering further and making each platform use more efficient.

Customized Access: We have the ability to customize access for our staff and managers, allowing them to assist with the ordering process as needed.

Product Line Ambassadors: We’ve designated a staff member as an ambassador for different product lines and provided incentives for them to promote and run promotions in the salon. This gives them access to these products in partners so they can place orders when required.

Do you see L’Oréal Partner shop as an integral part of your business now and why?

Ash: Absolutely Yes, as it has streamlined our ordering processes as well as managing our yearly spend, which means we have more time to focus on other areas of the business.

Adam: Without a doubt!

Improved Stock Control: In a business environment where profit margins are constantly under pressure, the Partner Shop has proven invaluable in optimizing our stock control. This translates to reduced cash tied up in inventory that isn’t moving quickly.

Access to Top Brands: L’Oréal offers some of the finest brands in the beauty industry, and the Partner Shop aggregates them all in one convenient place. This accessibility to a wide range of high-quality products is a significant advantage.

Effortless Ordering: The platform’s user-friendliness makes ordering a breeze, saving us time and effort in the process.

Promotions and Discounts: The platform often features promotions and discounts on select items, enabling us to consider products with better profit margins. This flexibility enhances our purchasing decisions.

Technological Advancements: The L’Oréal Partner Shop is a prime example of how technology has revolutionized our daily operations. It streamlines our tasks and contributes to the overall efficiency of our business.

In summary, the L’Oréal Partner Shop has not only streamlined our operations but has also provided us with access to top-notch products and promotional opportunities, making it an indispensable tool in our business arsenal. Sign

Hair Biz Year 17 Issue 4 63

up today to get the

https://au.lorealpartnershop.com/

Partner Shop Experience!

Ash Wuillemin Adam Ciaccia

BLONDME: THE AUTHORITY IN BLONDE

MASTER THE ART OF BLONDES WITH THE NEW RELAUNCHED BLONDME FROM SCHWARZKOPF PROFESSIONAL .

Blondes have always been a symbol of beauty and elegance, but achieving the perfect shade of blonde can often be a challenge. That’s where Schwarzkopf Professional’s newly relaunched BLONDME range comes in. This unique hair colour range is designed to overcome any blonde challenge and take your blonde skills to a whole new level. With its superior quality and flexibility, the BLONDME range is tailored to meet the individual needs of your clients, ensuring stunning results every time. There’s a reason BLONDME is the most Googled brand for blondes! 1.

The BLONDME Coloration range offers an unparalleled level of versatility, competitiveness, and intuitiveness in creating and maintaining all types of blonde hair. This upgraded line features revolutionary Bonding Technology, which not only delivers marketleading performance but also provides enhanced bond protection, all while reducing its ecological footprint. Schwarzkopf Professional has taken a significant step towards sustainability, ensuring a brighter future for both haircare and the planet.

What sets the BLONDME range apart is its ability to achieve exceptional lightening results while minimizing damage to the hair. Thanks to the advanced formulas and Bonding Technology, you and now offer your clients stunning blonde transformations with reduced hair breakage and improved hair quality. The new fully recyclable packaging made from up to 95% PCR recycled plastic and new format makes this leader lightener even safer to use.

NEW INNOVATIOSN: PRECISION LIGHTENER & BLEACH & TONE

One remarkable addition to the BLONDME range is the Precision Lightener. This groundbreaking on-scalp lightening powder is specifically designed to eliminate banding and demarcations, making regrowth applications a breeze. No longer will you struggle with inconsistent results or visible regrowth lines. The Precision Lightener ensures utmost precision and prevents swelling, allowing for seamless and flawless colour transitions.

Furthermore, the Lightener Specialists range, Bleach&Tone, now offers a holistic assortment of three shades, specifically crafted to optimize neutralization during the lightening process. This comprehensive range allows hair professionals to achieve the desired blonde tone with ease, ensuring the utmost satisfaction for both them and their clients.

Navigating the BLONDME range has also become more intuitive, thanks to its optimized color assortment. Hair professionals now have a comprehensive blonde solution that caters to their diverse colorist needs. Whether it’s achieving a natural sunkissed look or a vibrant platinum blonde, the BLONDME range provides a wide range of options to explore, ensuring creativity knows no bounds.

In line with their commitment to minimizing their environmental footprint, Schwarzkopf Professional has incorporated fully recyclable packaging for the BLONDME range, containing a minimum of 93% recycled material. This eco-friendly approach reflects their dedication to sustainability and sets an inspiring example for the industry.

Another significant stride towards sustainability is the implementation of vegan coloration formulas within the BLONDME range. Not only do these formulas deliver market-leading performance, but they also feature increased biodegradable content and naturally derived ingredients. Schwarzkopf Professional has proven that haircare and environmental consciousness can go hand in hand, delivering outstanding results while reducing their impact on the planet.

Central to the development of the new BLONDME range is the understanding of the damaging effects that metal ions can have on hair during the coloration and lightening process. Schwarzkopf Professional’s Bonding Technology, which consists of Succinic Acid, L-Arginine, and L-Lysine, has been upgraded to include a strengthened protection complex. This complex incorporates the three key components alongside a new biodegradable chelating agent. By enveloping the metal ions present in the hair, the new Bonding Technology prevents the formation of damaging radicals, ensuring the further protection of the hair during coloration and lightening.

The result of this innovative technology is minimized damage during the coloration and lightening process, leading to improved hair quality and more even colour results. Become the Authority in Blonde today with BLONDME.

1.Based on Google Search Data from year ending December 2019

For more information, visit: www.schwarzkopf-professional.com/au/en/colour/blondme-colour.html

Master every blonde service with BLONDME The Authority in Blonde

Overcome any blonde challenge with Schwarzkopf Professional’s unique hair colour range, offering superior quality and flexibility that can be tailored to all your clients’ individual needs.

Take your blonde skills to a new level

Truly dedicated to the diverse needs of blondes, our versatile colour and care system with integrated Dual Bond Technology enables you to master any blonde challenge and to create the most stunning blonde looks.

• Unbeatable lift with minimised hair breakage.

• New Anti-Metal Bond Protection Technology – no bonding additive or anti-metal pre-treatment needed.

• New packaging designed for recycling and safer usage.

SCAN TO LEARN MORE #IloveBLONDME #AuthorityinBlonde

FABRIQ with Sally Brooks

In early 2023, Smiths Collective Brands launched FABRIQ onto the Australian haircare market, the latest industry-defining in-salon treatments and at-home products utilising sophisticated blends of proteins that work with the hair’s natural keratin.

Smiths Collective Brands’ decision to distribute FABRIQ was affirmed by the appointment of globally lauded UK-based hairdresser Sally Brooks as FABRIQ Global Brand Ambassador.

Three-times winner of British Hairdresser of the Year and founder of multi-award-winning salon, Brooks & Brooks, Sally works closely with FABRIQ to inspire other hairdressers to work creatively with its treatments and products.

We were lucky to catch up with Sally - in between moving salons - to discuss all things FABRIQ.

What drew you to FABRIQ and the decision to partner with the brand?

I have always been passionate about aligning myself with products that deliver what they say they will. As a salon owner, I want to offer my clients the best service, the best advice and to ensure that the treatments I recommend to them really work.

I don’t know if you know the owners of this brand, but they are a small company that really cares not only about the product in the bottle but actually the hair – they are passionate about the science behind the products which is why the products are trusted to perform.

You’re the Global Ambassador for FABRIQ - what does that involve?

As the Global Ambassador it is my responsibility to create the visuals for the brand that represent the vision that is Fabriq. I’m working closely with the owners to continue to build the brand and be a trusted ambassador with the brand itself. What sets FABRIQ apart from other products? In your opinion, how does it offer salons a true service point of difference?

Fabriq is strengthening and moisturising, and unlike other products, it is really good for the hair and genuinely improves the hair’s quality. The point of difference is easy – it works on all hair types and is good for all of them depending on the individual needs.

How has FABRIQ positively impacted/ simplified your work and results insalon?

This is simple - happy clients = happy team! What are some of the stand-out key positive responses you’ve received from clients regarding their FABRIQ service experience?

The best thing for me is that it allows my clients to grow their hair that they wouldn’t have been able to do without Fabriq. The results for my clients are incredible; to give someone the hair that they always wanted is what makes me, as a hairdresser, continue to

love what I do.

To allow my clients to have the best version of their own hair – honestly that’s why we do this and that’s what we love to do.

To know my clients can manage the hair they have and simplify their lives by being happier with their hair – honestly, we have such amazing feedback from the results.

What would you say to Oz hairdressers to encourage them to road test FABRIQ in-salon?

Two words - try it!

Let your clients tell you what they think –that’s the best experience and most honest feedback you will get. It doesn’t matter what I say it’s what our clients say. BUT, don’t break the rules of the application – apply it with love and you will love the end results!

What are your Top 2023 Hair Trends and how can FARBIQ assist clients in staying on trend with their hair styling?

Relaxed hair is the most modern hair around – embracing natural textures, enhancing and embracing different hair textures, and effortless uncomplicated styles are the hottest trend for 2023, and honestly, Fabriq allows you to achieve this.

What’s next for you and the brand?

To continue to grow the brand slowly, to continue to listen to the clients and the hairdressers and develop the brand further. As a brand Fabriq is always listening so if you do have any feedback or ideas for us please let us know! This product is designed for the hairdresser by the hairdresser for the hair.

Anything else you’d like to share about the FABRIQ experience?

To enable me to do my job better and make the hair the best it can be is what I value the most – the happier my client is with their hair the happier I am.

As a salon owner, we have specialists in the salon that do this service – it is a specialist service and if you love the end result you will love delivering it.

www.smithscollectivebrands.com.au www.fabriqhair.com

66 Hair Biz Year 17 Issue 4

CREATED BY STYLISTS FOR STYLISTS

THE CULMINATION OF DECADES OF EXPERIENCE, EXPERTISE AND A PASSION FOR HAIR.

EVY PROFESSIONAL E-CURL PRO

2023 AHIA FINALIST

Best Electrical Tool

Judged alongside other styling tools over an 8 week period by an illustrious panel of hair, beauty and industry judges.

EVY PROFESSIONAL RESTYLE Hot Brush

EVY PROFESSIONAL E-STYLER

WWW.EVYPROFESSIONAL.COM

PRESENTS THE NEW Evolution of the Color

The brand’s iconic permanent color line is being renewed with a new patented technology

Today, consumers are increasingly attentive and aware of the threats that surround them. They are looking for products that improve the health of their hair and protect it from external aggressors.

This is why Alfaparf Milano Professional is bringing out an updated version of the renowned permanent color line, Evolution of the color. The Italian haircare brand believes in using ever-improving technologies to meet the new needs facing the world of haircare and providing customers with the latest trends in its salons, and the upgraded Evolution of The Color formula is a truly modern color line. It protects hair from pollution, blue light and UV rays, which are among the major causes of dullness, increased tendency to breakage and yellowing. The main objective of this evolution is to provide comprehensive color protection, to guarantee greater color longevity and radiance.

This iconic Evolution of the color formula comes from ALFAPARF MILANO’s flagship R&D laboratory. This color has many extraordinary features such as 100% grey hair coverage, up to 3 levels of lightening, maximum care for your hair, being free from PPD and containing hyaluronic acid, and also benefits from the innovative: Patented Color Guard Technology, an emulsifying complex that helps to create even distribution of the product and improves color deposit on the hair, prolonging its duration and guaranteeing superb shine. The pool of active ingredients for this comprehensive color protection system includes:

In addition, the new formula creates a protective film on the hair during the color service (Bonding Performance) resulting in improved performance:

• COLOR RETENTION: Excellent color retention & less fade after continuous blue light exposure.

• COMBABILITY: dry hair is easy to comb.

• COLOR PROTECTION: great color protection from UV rays.

• THERMAL COLOR RETENTION: excellent color retention & less fade even after repeated use of hot styling tools.

• COLOR UNIFORMITY: very even distribution result.

• SHINE: brighter color and amplified shine.

• WATER SAVING: water saving thanks to lower consumption during rinsing.

The range, which also boasts a vegan formula and updated packaging, has been available in salons since September. It is made up of 119 natural and sophisticated shades that guarantee a flawless color result. The Evolution of the color looks were created in collaboration with the Global Creative Director of Alfaparf Milano Professional, Rudy Mostarda, who on this occasion presented the Love Your Evolution campaign in the New Cut & Color Collection, which introduces new cutting and color techniques to be reproduced in the salon.

Alfaparf Milano Professional is a leading Italian brand in the professional haircare sector and it teams up with the largest industry operators to create effective products and services. Thanks to the brand’s valuesItalian dynamism, innovation and embracing of diversity - which are a key presence in every project, the group commits every day to helping people rediscover their beauty, taking inspiration from the latest trends and anticipating those of tomorrow. International from the get-go, Alfaparf Milano Professional respects the value of differences and stands side by side with people all over the world to support them and help them pursue their own idea of beauty, with the help of a team of professionals who are always up to date with the latest trends and technologies.

Meet the latest shade LOVE YOUR EVOLUTION ALFAPARF MILANO PROFESSIONAL ALFAPARF MILANO www.alfaparfmilanopro.com T: 03 9336 2088 E: sales@alfaparf.com.au

LOVE YOUR EVOLUTION

Meet the latest shade in Evolution of the color: innovation.

Its iconic formula is being renewed:

• PATENTED TECHNOLOGY that offers maximum color protection

• BLUE LIGHT PROTECTION

• ANTI-POLLUTION

• UV PROTECTION SYSTEM

For an exclusive long-lasting color service

PATENTED COLOR GUARD TECHNOLOGY IN THE US AND ITALY

alfaparfmilanopro.com

all the cut and color techniques for LOVE YOUR EVOLUTION, the New Collection 2023/24 designed in collaboration with Rudy Mostarda, Global Creative Director of Alfaparf Milano Professional.

Discover

APMP Evolution Relaunch_ADV singola_ENG.indd 1 5/9/2023 3:46

SEEDS OF CHANGE

By Louise May

Lynn Tan is the Founder & CEO of The Powder Shampoo. A veteran in the Hair Care industry and over the past 20 years, she has established a successful hair and beauty distribution business in Asia while also being a mother to her 3 children.

Now, she’s taking on the hair industry with her own eco-conscious brand, which is lovingly formulated & made in Singapore – The Powder Shampoo!

The Powder Shampoo is a unique, convenient, and sustainable alternative to traditional liquid shampoos. Named after the powder form of shampoo, which comes from the removal of water in the formula and production, The Powder Shampoo reduces your environmental footprint in three ways:

1. Saving clean water, which is a scarce resource that we don’t actually need in a shampoo

2. Decreasing your CO2 emissions per wash by transporting only the good stuff when shipping

3. Reducing plastic wastage, as the packaging can be made from sustainable, recyclable materials

“Using The Powder Shampoo is a simple yet effective way to clean your scalp and hair,” says Lynn, “and it’s perfect for travellers or anyone who wants to save the planet while they shower. With its eco-friendly ethos, vegan and cruelty-free formula, and easy-to-use format, The Powder Shampoo is an excellent alternative to traditional liquid shampoos.”

Hair Biz Editor Louise May spoke with Lynn Tan about her mission to create change, with one of the most innovative products we have seen in a very long time.

What pivotal moment led you from being a successful businesswoman in the distribution industry to venturing into creating your own eco-conscious brand, The Powder Shampoo?

For the last two decades, my sole mission was to entice consumers to purchase high quantities of personal care and beauty products and frequently sell a wide variety of these products to them. This was the belief I had for my business to grow its revenue and profits. Then I realised the personal care industry (that I belong to) has produced over 8 billion metric tons of plastic since 1950. Only 9% of plastic bottles are recycled, 12% are incinerated & 79% have accumulated in landfills. Greenhouse gas emissions will increase to 49m metric tons by 2030 & 91m metric tons by 2050. And a great sense of guilt that I have indirectly contributed to this problem.

Your concern for the environment and the future of your grandchildren will inherit is evident. Can you describe how The Powder Shampoo addresses the challenge of reducing Greenhouse Gas Emissions and contributes to a more sustainable personal care industry?

Firstly, the products I have and will create save precious, clean water. It might not be front of mind in some areas of the world but, according to the CDC, 2 billion people

70 Hair Biz Year 17 Issue 4

PLANTING THE

“WE BELIEVE GOOD PRODUCTS SHOULDN’T HAVE TO COST THE EARTH, AND REGULAR INNOVATION IS THE ONLY WAY TO SAVE THE EARTH FROM THE CLIMATE CRISIS. WE ALSO BELIEVE SUSTAINABLE PRODUCTS SHOULD BE EFFECTIVE AND A PLEASURE TO USE.”

LYNN TAN

lack access to safely managed drinking water at home. Then, why are we wasting this in our personal care products when it’s completely unnecessary? On top of that, we use 100% recyclable aluminium bottles or paper refill pouches, so we’re a 0% plastic brand and don’t contribute to the single-use plastic pandemic that is ruining our oceans. Because our products are lighter and more concentrated without water, we also produce less carbon emissions per wash because we don’t ship unnecessary, heavy water around the world. And because no business is ever really carbon neutral, we offset out minimal carbon footprint by planting a tree for every product sold, in partnership with Tree Nation.

Creating a product that’s both effective and environmentally friendly can be quite a challenge. Could you walk us through some of the innovative techniques or ingredients that set The Powder Shampoo apart in achieving these dual objectives?

There is definitely some innovative thinking in how to combine ingredients that are both good for you and good for Earth, and that give real results but are still effective to use. However, none of these ingredients are a secret, so it’s really a bit mindboggling to me why big beauty companies haven’t already put our planet first and done this too. My best guess is the cost of quality materials, which I will never compromise on, and the adoption of consumer behaviour – which we’re hopefully helping to change one bottle at a time!

The concept of eliminating plastic packaging is a commendable goal. Can you share the process you underwent to develop packaging alternatives for The Powder Shampoo that maintain convenience while minimizing environmental impact? From the start, I really had to think about what I myself would want as an eco-consumer, and then how to achieve that as a small business. Glass could work, but is too heavy and no one wants broken glass in their shower. Recycled plastic can only be recycled up to twice, and not all types of plastic, so it’s just not a viable option to me to be truly sustainable. I settled on aluminium as the material, which is infinitely recyclable and can last your entire lifetime, and then it was working on my first-generation bottle. Since then, we’ve taken customer feedback into account and changed our caps to be more user-friendly. We also recently upgraded our travel minis so they’re easier to refill and less likely to clog. What our customers think about the product and packing really matters to me, so we’ll always be upgrading based on their helpful feedback.

Your commitment to planting one tree with every product sold is a noteworthy initiative. Could you share the inspiration behind incorporating reforestation into your brand’s mission and how you envision this action contributing to the larger goal of combating climate change?

Starting a new eco-conscious brand is great in theory, but that only addresses the problem from here forward. I also wanted to look at the damage that’s been done to

the climate up until now and think how my brand values could address this. Planting a tree for every product we sell not only offsets today’s carbon emissions but as that tree grows, it sequesters more and more carbon to hopefully help reverse some of the damage. Our goal to plant 1,000,000 trees by 2030 may be ambitious, but the alternative isn’t worth thinking about from a global perspective. We all have to do our part!

Can you tell us a little about the ingredients?

All our formulas contain 100% nature-derived ingredients and are completely vegan and cruelty-free. Across our shampoo and body wash ranges, we use 28 botanically derived ingredients and 8 micro-encapsulated essential oils. We also don’t use sulfates, silicones, parabens, phthalates, or synthetic fragrances.

How do you use The Powder Shampoo?

It’s 4 very simple steps: Wet, Pour, Lather, Rinse. You wet through hands and hair thoroughly in the shower, then pour a sufficient amount of product (based on your hair length etc) onto your hands or directly onto your scalp and hair. Then lather to activate the foam and rinse as usual. It couldn’t be more simple, and we also have powder-to-foam body washes that work in the same way but for the body too!

@thepowdershampoo

www.thepowdershampoo.com

Available through aab fashion in Australia soon! Phone 03 9575 0600 www.aabfashion.com

MORE TO LOVE WITH HAIRCO.

The core value of HairCo. Australia is to provide premium quality hair, beauty and barber products at competitive prices to an incredibly loyal customer base - offering an unrivalled shopping experience both online and in-store.

HairCo. Australia is an Australian owned family business that was established by owner-operators, Tony and Connie Alessi, in Melbourne in 2005. Tony first entered the hairdressing industry in the late 1970s, starting his career as a hairdresser in Melbourne’s CBD. While his love of hairdressing grew, so did his interest in the industry - from in-depth knowledge of salon business structure, to sourcing quality products - from colouring to salon tools and electricals.

Together with his wife Connie, and their combined trade knowledge and passion for the industry, this led them to pursue their own venture and in 2005 HairCo. was established – through the supply of quality wholesale products to salons and customers across Victoria and quickly expanding nationally.

Having proudly grown the business since humble beginnings; when the duo began personally delivering products direct to clients, HairCo. remains family owned and operated.

Today the business is largely run by Tony and Connie’s sons Christiaan, Daniel, and Dion. They have all worn the very many hats of a family-run business, from retail customer service, to packing orders and now holding significant roles in the daily operation of their successful global business.

“Through the years we’ve worked hard to establish ourselves as a leading salon and barber wholesaler. Our love of the industry, our clients and the success of their business is what drives our business daily” says Tony. “At the core of our operation is the guarantee of providing friendly, quality service to our customers every time they interact with us. We source quality products from trusted brands and look to supply these at competitive wholesale prices. We employ a dedicated team with extensive industry experience and knowledge for all your hair, beauty and barber needs”.

We spoke to Tony Alessi about what makes this long-standing, well-respected company tick and what they offer to the industry at large.

You have over 10,000 professional hair, beauty and barber products from industry leading brands and exclusive brand partnerships, how do you source these and what makes you choose what you offer?

Having extensive experience in the industry, we are always looking to identify emerging trends and innovative technologies. We have strong partnerships with leading brands and manufacturers globally, ensuring that we have access to the latest and greatest products.

L to R Christiaan, Tony, Dion & Daniel Alessi Tony & Connie Alessi Tony Alessi

When selecting which products to offer, we prioritize quality, effectiveness, and affordability. We strongly believe that everyone deserves access to high-quality hair and beauty products that deliver results without breaking the bank. We make sure that products meet industry standards and they will provide our customers with the best possible results and experience.

Whether you’re a seasoned professional or just starting out in the industry, we have the products and expertise to help you achieve your goals. So if you’re looking for quality hair, beauty, and barber products, we’ve got you covered!

How do you manage supply and delivery to your customers?

We understand that reliable and timely supply and delivery are crucial aspects not only of our business – but our customers’. That’s why we have a robust supply chain management system that ensures our customers receive their orders promptly, no matter where they are located across the globe.

Working with suppliers from all over the world means we have stringent lead times in sourcing, and ordering stock to make it available to our customers.

Our 24 hour online ordering system means you can order anytime and then, once we have received and processed an order, our warehouse logistics team takes over, ensuring that each package is carefully packed and shipped to its destination in the shortest time possible.

We also offer multiple delivery options to cater to the different needs of our customers. From express shipping to standard delivery, we provide a range of delivery options to ensure that our customers receive their orders when and where they need them.

We also have a dedicated customer service team that is available to assist with any queries or concerns that our customers may have regarding their orders.

You offer a number of in-house training programs and industry-leading courses from globally renowned education teams at your training hub. Can you tell us a little more about this in terms of what you offer and what customers can expect?

At our dedicated education salon in Hoppers Crossing, we offer a wide range of in-house training programs and industryleading courses that are designed to cater to the needs of both beginners and experienced professionals. Our training programs cover a wide range of topics including hair cutting, colouring, styling and grooming.

In addition to our regular training programs, we also offer customised training solutions for salons and businesses looking to upskill their staff. Our team can work with businesses to create tailored training programs that meet their specific needs and goals. We have partnered with 4Barbers, lead by AMBA’s Best Men’s Educator of 2021, Fraser Forsey - to bring a leading education team that is comprised of some of the most experienced and highly skilled educators in the industry who are dedicated to sharing their knowledge and helping our customers achieve their full potential.

Apart from our in-house education programs, we also host industry-leading courses from globally renowned education teams. These courses are carefully curated to provide our customers with the best possible learning experience and help them achieve their career goals. We believe that education is the

key to success, and we are committed to providing our clients with the best education and training possible.

What’s it like working with the entire family? Do you all have specific roles within the business?

I am incredibly grateful for the opportunity to work with my entire family – especially having built this business from the ground up, to now be able to have my sons here with me daily and contribute to its success is more than I could have imagined when Connie and I started this dream. Each member brings their own unique skills and talents to the table, which has allowed us to work together seamlessly to provide our customers with the best possible service.

As the founder of the business, I have a wealth of experience in the industry and oversee the overall direction of the company –but I still love being in the store and engaging with customers too. Christiaan is responsible for importing products from all over the world and ensuring that our inventory is always well-stocked. Daniel manages logistics, making sure that our products are delivered to our customers on time and in perfect condition. And Dion provides support across the business, helping to manage the day-to-day operations and ensuring that everything runs smoothly. We also have an incredible team of over 20 dedicated staff that work with us across customer service, accounts, marketing and warehousing.

What are the most recent brands you have brought on board and why?

As mentioned, we’re always on the lookout for the latest technologies and developments in hair and barbering products. Following the success of the establishment of Brazilian Bond Builder in the Aussie market over 8 years ago- which has become one of our most popular brands – we have dedicated ourselves to securing the best global brands.

In recent times, we have brought on board L3vel3 – a hugely popular worldwide brand with men’s grooming and barbering products. We have also secured Difiaba’s Charcolite for blondes and Hue & Me which is all about hair colour, with a range of high-quality dyes that are perfect for those looking to make a statement with their hair.

Our most recent and exciting acquisition and exclusivity, is the JRL brand. A massive brand established worldwide, JRL is known for its innovative and high-quality products, particularly its range of clippers and trimmers which have been embraced by barbers and hairdressers alike. JRL is at the forefront of technological advancements, providing the industry with cutting edge products.

The HairCo. Team pride themselves on their commitment to excellence in the industry and aim to provide a seamless shopping experience; with product availability, unparalleled service and product knowledge always at the forefront of the relationship, creating a sense of family and partnership that extends to their valued customers.

Contact: www.shophairco.com.au

Hair Biz Year 17 Issue 4 73

The Alarming Threat of Low Apprenticeship Completion Rates

By Anthony Gray, MIG Training

Apprenticeships have long been considered a cornerstone of skill development in hairdressing. The hairdressing industry, known for its creativity and innovation, heavily relies on these apprenticeships to nurture and sustain its workforce. However, a pressing concern has emerged in recent years: the persistently low completion rates in hairdressing apprenticeships.

Statistics paint a grim picture. The National Centre for Vocational Education Research (NCVER) reported completion rates for hairdressing apprenticeships hovering at an alarming low of around 40% in recent years. This trend poses challenges to the industry, threatening both the supply of skilled professionals and the sector’s overall reputation.

FACTORS CONTRIBUTING TO LOW COMPLETION RATES:

Several interrelated factors contribute to the low completion rates in hairdressing apprenticeships:

Financial Constraints: Apprenticeships often come with financial struggles, including low wages and the cost of education. Many aspiring hairdressers find it difficult to support themselves financially during their apprenticeship, leading them to abandon their training.

Inadequate Support: A lack of adequate mentoring and guidance can lead to feelings of isolation and discouragement among apprentices. The absence of experienced mentors impacts skill development and can diminish an apprentice’s motivation to continue.

High Workload and Stress: The hairdressing industry demands are well known, and the pressure to perform flawlessly in a fast-paced environment can take a toll on apprentices’ mental and physical well-being.

Changing Career Aspirations: As young adults grow and develop, their career aspirations may evolve. Some apprentices may discover that hairdressing is not aligned with their long-term goals, leading them to drop out.

Perception of the Industry: The perception of hairdressing as a low-skilled or temporary profession can dissuade potential apprentices at the outset.

THE THREAT:

The low completion rates in hairdressing apprenticeships pose a substantial threat to the industry’s future:

Skills Shortage: With a shrinking pool of qualified professionals, the industry is in the grips of a skills shortage. This scarcity not only affects service quality but also stunts the sector’s potential for growth and creative innovation.

Reputation Damage: The hairdressing industry’s reputation is under threat when

a significant portion of apprentices fail to complete their training. This leads to a perception of mediocrity. Partly or underqualified people who continue to work in industry deter consumers from seeking professional hairdressing services.

Lack of Diversity: Low completion rates can exacerbate the lack of diversity in the industry. When a narrow demographic persists due to recruitment challenges, the industry misses out on fresh perspectives and talents.

Stifled Innovation: The world of hairdressing is constantly evolving, demanding innovation and creativity. A shortage of skilled hairdressers could hinder the industry’s ability to adapt to changing trends and technologies.

The potential for withdrawal of government funding: By far the most immediate and greatest threat is the very real possibility that state governments could interpret these low completion rates as a sign that the industry does not value the qualification, and subsequently withdraw funding for apprenticeship programs. Government funding plays a pivotal role in supporting apprenticeships. These funds assist in providing quality education, mentorship, and training facilities for aspiring hairdressers. However, the link between funding and completion rates could prompt state governments to reconsider their investment if they perceive low completion rates as an indication of the industry’s lack of commitment to apprenticeships.

A withdrawal of funding would exacerbate the already critical skills shortage in the hairdressing industry. A reduced pool of trained professionals would strain the industry’s ability to meet demand, compromising the quality of everything we do. It could inadvertently reinforce the perception that the hairdressing apprenticeship is not a valuable or viable career path. Which could then dissuade potential candidates from pursuing a career in the field, leading to a further decline. The hairdressing industry contributes significantly to the Australian economy through salon revenues and related services. A shortage of skilled professionals resulting from funding withdrawal could lead to revenue loss and reduced economic growth in the sector.

ADDRESSING THE ISSUE:

To mitigate the threat posed by low completion rates in hairdressing apprenticeships, a comprehensive approach is needed:

Improved Support Structures: Creating mentorship programs and providing emotional support can help apprentices navigate the challenges of the industry and their training.

Financial Incentives: Offering competitive wages and financial incentives can make apprenticeships more attractive to the apprentice and employer to alleviate financial stress.

Promoting Industry Value: Emphasizing the artistry, skill, and professionalism of hairdressing can reshape public perceptions and encourage more individuals to pursue the field.

Flexible Training Models: Skills based, holistic and flexible training models that accommodate different learning styles and paces can increase completion rates.

Showcasing Success Stories: Highlighting success stories of apprentices who have completed their training and achieved career success can demonstrate the positive impact of apprenticeships on individuals’ lives and the industry as a whole.

Advocacy and Collaboration: Industry associations such as the Australian Hairdressing Council (AHC) can actively engage with government officials to provide data and communicate the efforts being made to improve completion rates, emphasizing the industry’s commitment to fostering skilled professionals.

The hairdressing industry’s future hinges on addressing the challenge of low completion rates in apprenticeships. By recognizing the factors contributing to this issue and implementing solutions, the industry can safeguard its supply of skilled professionals, maintain a strong reputation, and continue to thrive. The hypothetical withdrawal of government funding for hairdressing apprenticeships due to low completion rates carries severe consequences for the industry, consumers and the Australian economy. It is crucial for Salons, industry associations, policymakers, and educators to work collaboratively in addressing the challenges that contribute to low completion rates.

74 Hair Biz Year 17 Issue 4

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Formulating for Redheads, Including Greys!

By Kristina Russell

Stop making mistakes with Red and Copper Hair Colour Formulas! Let me guess, currently, you’re struggling with Formulating for Redheads.

You freak out whenever a client requests a Red and shows you all their favourite Instagram and Pinterest photos. You love the look but have no clue how to formulate a predictable colour result that looks like their #hairinspo

Right now, you formulate and apply a RED colour… and FREAK out! You worry it’s the wrong formula (again) and can barely wait until the timer rings to wash the colour off your client’s head. Wondering if it will keep getting brighter at the roots the longer you leave it, or if it needs the full processing time for the formula to work?

At that moment, when the colour is developing it’s hard to not believe it’s another Colour F*ck-up! This is not the first time, and it won’t be the last time, until you have some tried and tested formulas for Redheads.

The hair is developing. Then you take them to the basin. Your eyes are shooting glances at your hair bestie asking for help. Someone does a drive, by taking a peek at what’s happening… How do you salvage it? You might be able to “fix it” but if the client knows you’ve stuffed it up, you’ve lost them. They are not coming back.

F*ck this!! Hot Roots again!!

OMG! We’ve all been there. Red hair is much harder than Brunettes and Blondes to formulate.

It only takes one wrong hair colour for a

redhead to ruin your reputation.

Understanding hair colour formulas for Redheads is essential for Hairdressers to know how to customise hair colour, correct any colour issues, maintain consistency, grasp colour theory and chemistry, and stay updated with current trends.

Imagine, mixing your next Red Hair colour formula, knowing that it’s been created for you by an Expert Hair Colourist.

Would you love to know what colour to mix for Copper, Auburn, and Strawberry Blonde Hair?

You’re in luck! You can Steal My 3 Top Trending Brand-Free Colour Formulas for Redheads in my new FREE download. Available at www.kristinarussell.com.au

10 reasons hairdressers must learn how to formulate for redheads:

1. Customisation: Red hair comes in a wide range of shades, from strawberry blonde to deep auburn. Having a strong grasp of hair colour formulas allows hairdressers to create custom shades that suit their clients’ preferences and skin tones. This level of personalisation enhances the overall client experience and satisfaction.

And helps hairdressers to stop freaking out whenever they get a Red request.

2. Hair Colour Specialist Knowledge: Red hair is unique in its pigmentation and undertones. Understanding the science behind red pigments and how they interact with other colours is crucial for achieving desired results. Hairdressers who are confident in red hair colour formulas can effectively address the challenges associated with achieving vibrant and long-lasting results. When you become a Hair Colour Specialist, you’ll watch all your clients refer their friends to you.

76 Hair Biz Year 17 Issue 4

3. Hair Colour Correction:

Red hair can be particularly challenging when it comes to colour correction. Unintended results, such as brassy tones or uneven colour distribution, are common. Having a deep understanding of Creative Colour Theory and science-based Hair Colour Formulas empowers hairdressers to fix these issues and restore the desired shade effectively.

4. Trends and Fashion:

Reds are a classic colour, just like Blondes and Brunettes in the salon. However, red hair colours also often follow trends and fashion. Hairdressers who stay up to date with the latest colour trends and techniques can promote seasonal trends to attract more dream colour clients to the salon. This requires a strong understanding of Redhead colour formulations and how they can be adapted to create contemporary looks, including knowing how to perform Virgin Tints, when to use a semi versus permanent tint, and how to tone Copper Balayage, to name just a few trending techniques.

5. Consultation and Communication:

Hairdressers need to effectively communicate with their clients to formulate confidently to match their client’s inspirational photos. Knowing hair colour formulas for redheads enables hairdressers to discuss possibilities, manage expectations, and provide professional recommendations based on their client’s hair type and existing colour. I teach my students in my online education programs the art of consultation to achieve beautiful and predictable reds and transformational colours.

6. Client Retention:

Hot Roots and Banding are 2 of the biggest (and most common) mistakes Hairdressers make with Red hair colouring. Stop blaming your brand or the client revisit rate for banding. It’s the formula and technique that is creating the issues. Being able to consistently achieve the desired redhead shades enhances client loyalty. Redhead clients are loyal when you get it right. A Redhead client will revisit every 4-6 weeks as opposed to a Balayage client that visits every 6 months and is more likely to return to a hairdresser who consistently delivers the results they desire. This can lead to positive word-of-mouth referrals, contributing to the growth of the hairdresser’s clientele. This is

why they are my ideal clients.

7. Confidence and Expertise: Being a Fearless Formulator in the salon, including for Redheads, instils confidence in hairdressers. This confidence translates into a positive client experience, as clients can sense when their hairdresser is knowledgeable and skilled. Expertise in red hair colour formulas can also lead to career advancement and reputation building within the industry.

8. Product Knowledge:

Different hair colour brands and products might react differently to red hair. Learning specific formulas for redheads helps hairdressers understand which products work best for achieving certain shades, maintaining colour longevity, and ensuring hair health. Red’s fade. Reds fade faster than any other hair colour you offer in your salon. Red hair clients require a prescriptive regime of hair colour protection and toning products to use between salon visits. Are you looking to boost retail profits and increase client retention and revisit rates? Look no further than upskilling to offer more specialised services for Redheads.

9. Minimise Damage:

Red hair colour DIY treatments and Hennas can be harsh on hair if not applied correctly. This is more common for Redheads than Blondes or Brunettes because Henna is perceived to be a natural gentle hair colour for Redheads to dabble in before visiting a salon. That’s why I include tutorials in my online course about removing henna and when it’s unsafe to do so with the variables discussed. Understanding proper formulation and application techniques reduces the risk of hair damage, ensuring that clients’ hair remains healthy and vibrant after the colouring process. This results in a happy client. More happy clients equals more money.

10. Artistic Expression:

Hairdressing is a form of art. Red hair colour formulas provide hairdressers with a creative outlet to experiment with tones, highlights, and lowlights, allowing them to express their artistic vision and provide clients with unique and stunning results.

In conclusion, mastering hair colour formulas for redheads is essential for hairdressers to provide exceptional service, achieve desired results, and establish themselves as skilled professionals in a competitive industry. It’s not just about changing hair colour; it’s about creating a transformative and positive experience for clients.

Here’s the tea: if you want to avoid F*cking up Reds, you must learn to combine Creative Colour Theory with Science. But most people just end up guessing formulas or blaming the brand they use — and shocker! — it doesn’t work!

Until you learn Hair Painting for Redhead techniques and Corrective Colour Strategies to confidently fix the f*ck ups, because let’s face it… things don’t always go to plan!

Now is the time to transform your relationship with formulations & hair colouring, make more money and uplevel your salon colour clientele in every way imaginable.

I have flexible education pathways suitable for every learning style with online programs and in-person events. Take a look at my website if you’re a hairdresser or salon owner, suite owner, booth renter, commission stylist, self-employed freelancer, newbie to the industry or salon professional with years of experience.

Whenever you’re ready, here are a few ways I can help you!

1. Download my new Free Guide! Steal my 3 Top Trending Brand-Free Colour Formulas for Redheads. Know exactly what colour to mix for Copper, Auburn & Strawberry Blonde hair without the formula miscalculations, inconsistent results, unsatisfactory grey coverage, and unexpected results that don’t match your

inspiration images.

2. Would you like to finally learn how to Formulate Redheads for Everyone, including Greys? You need my $129 Formulation Online course (we are consistently told that this is the best hair colour formula course our students have ever bought and it’s a steal!)

3. Wondering how you can become a Hair Colour Specialist, and watch all your salon clients refer everyone they know to you? You need to join my online program Hair Painting for Redheads with coaching. My 5-6-7-8 levelling system, Creative & Corrective Colour Theory, Application Techniques & Strategies taught within Hair Painting for Redhead’s online course will help you create those natural-looking and creative Reds and Coppers (with any professional hair colour brand) without Hot roots and you being a Hot mess! Learn more on my Brand Free Hair Colour Academy page at www.kristinarussell.com.au

@colourkristina

GET THE GUIDE NOW BY SCANNING THE QR CODE! Hair Biz Year 17 Issue 4 77

The Irreplaceable Human Connection.

By Kristie Kesic

In this new age where we all communicate via text and group chats, and book online rather than picking up the phone, as hairdressers we need to still acknowledge that we are a serviced based industry, built on the foundations of human connections and we can’t allow ourselves to lose sight of that. Our job requires us to draw upon the ability to understand and read human behaviour for so many areas within the salon.

The most unused tool to help us with this, is the salon mirror. Think about it, we stand behind or next to the client looking down on them. The only way we can have the eye contact or see what’s exactly going on with their face and body language is by looking in the mirror. Without even saying a word, by viewing a client’s body language you can tell if they are comfortable, if they are loving themselves, or they don’t like something. The mirror doesn’t lie and will show all this. So, get comfortable looking into it, and being surrounded by them. Set up properly, the salon mirrors should also

show you every part of the salon, so with one glance you can actually see into the whole salon and know what’s happening. Now this next one might be a bit of an unpopular opinion, but here goes.

I LOVE a silent appointment, but I don’t believe in the need to have a client flip over a card that says silent appointment, or tick on a pre-consultation form that’s been messaged to them whether they want to sit in silence, talk a little, or talk a lot. For me personally, if I had clients ticking a box as to the type

and length of chat they want, I would be so anxious as to ‘was I talking too much for the little chat box ticked’? or, was I not talking enough for the ‘talk a lot’ box? What happens if they ticked silent appointment, but they did feel so comfortable with you and in your space, they want to talk and now they think your rude because you aren’t talking? Or the other way around… they’ve ticked lots of talk, but they’ve had a really shitty day, where everyone has needed something from them, so for the next hour, they just want to sit in silence. It’s the robotics of filling out a form to gain information like that, that deters from

78 Hair Biz Year 17 Issue 4

As hairdressers we should know by reading the clients body language, tone of their voice, or type of response, when asking them a question with these things. We shouldn’t need them to put it on a card in front of us, their actions supply us with this knowledge already. I feel we are failing in our job, if clients feel the need to take actions like that, in order to make them feel comfortable during an appointment.

Some examples.

I know if a client walks in and picks up their book straight away, is working on their laptop, or puts their ear pods in straight after my consult, it’s clear they don’t want to talk.

If a client closes their eyes. They don’t want to talk.

If I client is giving me 1 worded responses, I know they don’t want to talk.

If a client is reading or working, and then I walk over after mixing up colour and they put their work away or book down, to me that says they want to engage in some form of conversation, so I will ask them how they are, and start a conversation, and then be guided by their body language and responses.

If a client starts off talking, and then goes silent, or then picks up a book or their phone etc, that indicates to me, it’s now time to let them relax and be in silence.

Let’s be honest a client has already judged us and our work online before they’ve even come into the salon, whether they’ve spoken to us via phone or text or email, for whatever reason they have already decided they feel comfortable coming in, so now it’s up to us to ensure their judgement of wanting to book an appointment with us is correct. It’s up to us build that relation to know what each client wants and then being able to accommodate each of their needs within a salon.

A client’s time is precious, and they have made the decision to invest their time and money in coming to visit you. How they spend their time in your salon, is also their choice. It may be the only 2 hours that client has where no one from work is interrupting them or they don’t have kids yelling out mum mum mum, every 2 minutes.

I take great pride when clients say, ‘oh I’m so sorry I dosed off’ My response is always, never apologise it means you were able to fully switch off and relax’.

On the other hand, some clients just want to come in and chat about everything and anything and just want to have an adult conversation. As hairdressers we need to be comfortable with silence and also comfortable with conversation.

So next thing to think about is, if each client wants a different experience from their time spent in salon, them how to you make each person comfortable without making anyone uncomfortable. This is where building a relationship with your clients and knowing

what they want comes into play.

Some suggestions to accommodate this are.

If you know a client likes a silent appointment or would benefit from less noise in the salon, suggest booking them in on a day where you have less hairdressers working so less clients are in the salon. Or book them at the start of the day where there’s less clients in rather than the middle of the day where the salon is full of colours processing as well as appointments coming and going on the hour.

If a client is loud and LOVES a chat, don’t sit them next to the client that likes less chat or a quitter appointment. I will try sit them at opposite ends of the salon.

I have clients that have run into their friends in the salon, and they want to talk to them the whole time, so I sit them together and turn their chairs to face each other so they can talk whilst I work.

I have clients that just love a chat and want to chat to everyone and anyone in the salon but I’ve noticed the person they don’t know and are trying to chat to is uncomfortable, so I will start on the side of their hair that places me between both clients so the conversation

stops and I start talking to the chatty client and the other client is now comfortable being able to spend her time how she wants. I can judge this by looking at each client’s body language.

I have clients that will sit in silence and leave without saying much but will message me after saying how much they loved their hair, because that’s the way in which they feel comfortable showing their appreciation, and others will shout it across the salon so everyone can hear.

I truly believe we are one industry that can never be 100% replaced by robots or AI. YES, we need all those things to make our jobs easier, but they will never be able to replace true human connection and the don’t have ability to be able to read a human’s behaviour and show true compassion like we do. We should take real pride in knowing that. Let’s not lose sight of the importance of human connections and remember the importance of looking in the mirror.

Kristie Kesic Owner Cobelle Creative @kristiekesic_colourist @cobellecreative

human connection.

Hair Biz Year 17 Issue 4 79

The Liberating Power of Not Caring!

By Angeli Marie Shaw

In a world that often highlights the need for conformity and validation from others, the concept of not caring about what other people think can seem counterintuitive, even nonsensical.

Daily, we’re inundated with the news, social media and other people sharing (and sometimes imposing) strong opinions, so-called societal norms, and the constant pressure to conform (look at the last few years especially), so the idea of not caring about what other people think can feel like a foreign and somewhat scary concept. However, delving into this mindset reveals a profound and liberating truth; that your life, your choices, and your happiness are ultimately defined by your own beliefs and actions, not by external opinions, and with this truth is the potential to transform the way we live our lives.

Let’s explore some reasons why it doesn’t matter what other people think and how embracing this perspective can lead to a more authentic, joyful, and fulfilling life.

Authenticity breeds fulfilment

When you prioritize authenticity over the opinions of others, you allow yourself to align with your true values and desires. Living a life that reflects who you genuinely are fosters a sense of fulfilment that seeking approval can never provide. Embracing your uniqueness and who you really are enables you to make choices that resonate with your heart, leading to and contributing to genuine happiness. Living authentically means making choices that reflect our values and aspirations, unburdened by external pressures. This authenticity resonates with others and inspires them to do the same. Cease placing undue importance on others’ opinions and reclaim the reins of your life.

The illusion of control

It’s important to recognize that you can’t control how others perceive you or their opinions about you. People’s perceptions and judgements are often influenced by their own biases, experiences, and insecurities. Worrying about what others think is akin to chasing an unattainable ideal. Instead, focus on what you can control – your actions, mindset, and reactions/responses. Rather than using up your energy on the unattainable, focus on your own thoughts, actions, and attitudes. This allows you to shape your own narrative.

Limiting self-growth

Constantly seeking validation from others can hinder and stall personal growth. Fear of judgment can prevent you from taking risks, pursuing passions, or stepping outside your comfort zone, somewhere we all know growth is facilitated. When you disregard others’ opinions, you create room for self-discovery and learning from both successes and failures and a refusal to be constrained by external opinions paves the way for personal and spiritual growth. During the journey towards self-discovery, we unearth hidden talents, passions, and purpose. This growth is intrinsically driven, rewarding, and very much aligned with our true selves.

Empowerment and confidence

Not caring about others’ opinions boosts your self-esteem and confidence. When you rely on your internal validation, you become less affected by external criticism. This self-assuredness allows you to pursue your goals with determination and resilience, knowing that your worth isn’t tied to anyone else’s perception of you.

Authentic connections

When you stop striving to fit others’ expectations, you attract people who appreciate you and embrace you for who you genuinely are! Meaningful relationships are built on authenticity and shared values, rather than the need for approval. Genuine connections are forged through this authenticity, not approval-seeking behaviours. By being true to yourself, you create a magnetic force that draws like-minded individuals into your life. Be unafraid to be your true self; these connections are deeper, more meaningful, and contribute positively to our wellbeing.

A shift in focus

Not caring about others’ opinions allows you to shift your focus from seeking approval to pursuing your passions and purpose. Imagine the time and energy that can be saved by channelling your efforts into activities that bring you joy and contribute to your personal growth.

Freedom from societal constraints and pursuing your passions

Society often dictates norms and standards that may not align with your values. We see this regarding business ownership, parenting, and health choices, just to name a few. By dismissing the need for external validation, you free yourself from conforming to societal pressures and this liberation enables you to explore alternative lifestyles and make choices that genuinely resonate with your beliefs. When we detach from the opinions of others, we gain the freedom to pursue our passions without inhibition. Fear of judgment often holds us back from exploring new horizons, but by dismissing these concerns, we liberate ourselves to fully engage in the activities that ignite our souls.

Overcoming fear and anxiety

The fear of judgment and constantly seeking validation can lead to anxiety and even depression but by refusing to be controlled by what others think can help alleviate these negative emotions. When you embrace a mindset of not caring, you release the grip of social anxiety and pave the way for a more peaceful and mentally healthy existence. Liberating ourselves and detaching our self-worth from the opinions of others improves our mental and emotional well-being where inner peace can flourish.

Personal empowerment

Choosing not to care about others’ opinions is an act of personal empowerment! It reaffirms your

autonomy and control over your life’s narrative. This sense of empowerment can lead to a cascade of positive effects, such as increased self-motivation, resilience, and a stronger sense of purpose. Constantly seeking approval can lead to wearing a mask of conformity. Take the mask off! Rejecting the need for external validation allows us to shed this mask and embrace our true essence, unapologetically.

Leaving a Lasting Legacy

When you live life on your terms, driven by your passions and values, you leave behind a legacy that reflects your true essence. This legacy can inspire others to break free from the shackles of external validation and embrace their own authentic selves, creating a ripple effect of positive change. How good is that!

The notion of not caring about what other people think is not an endorsement of indifference, nor is it a call to disregard feedback or isolate ourselves. Rather it’s a celebration of your individuality and autonomy. Embracing this mindset liberates you from the constraints of external judgment, encouraging you to lead a life that aligns with who you really are. It empowers us to embrace our uniqueness, pursue our passions, and forge connections built on authenticity. The journey to a more authentic and fulfilling life begins with recognizing that your worth is inherent and not reliant on the opinions of others. So, stand tall, be unapologetically yourself, and let the world witness the remarkable power of a life lived without the burden of seeking approval. Stand firmly in your own truth, inspire others to do the same and ignite a chain reaction of transformation and empowerment that ripples through your own life and beyond.

Powerful stuff, right?

Love & Bliss, Angeli

xxoo

Angeli is a Holistic Empowerment Coach, Mindset Mentor, and the founder of The Bliss Coach. To work with me in 2023, get in touch by visiting www.theblisscoach.com.au or follow us on our socials @theblisscoach to find out more.

80 Hair Biz Year 17 Issue 4

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Anxiety: The Mind’s Tug of War Between Fear and Resilience.

By Tina Winchester

Within the complexities of human emotions, anxiety stands as a formidable thread, weaving both distress and resilience into the fabric of our lives. It’s a tangle of contradictions, a mind’s tug of war between fear and the unwavering strength of the human spirit. At Mentally Well Workplaces, this one of the most sought-after topics we’re asked by businesses for help with.

Anxiety is an evolutionary response that has served our species well, alerting us to potential dangers and preparing our bodies to fight or flee. However, in the modern world, this once-essential survival mechanism can become a persistent and distressing presence, influencing thoughts, emotions, and behaviours.

At the heart of anxiety lies fear. Fear of the unknown, fear of failure, fear of judgement— the list is as varied as the individuals who experience it. This fear triggers a cascade of physiological responses—racing heart, shallow breathing, tense muscles—preparing the body to confront a threat. However, when anxiety is chronic or disproportionate to the situation, it can hinder daily functioning and take a toll on mental well-being.

The mind’s tug of war between fear and resilience can be intense and exhausting. Anxiety can cast a shadow over every thought and decision, making even the simplest tasks seem daunting. It can lead to rumination, where the mind endlessly replays distressing scenarios. This internal struggle often isolates individuals from their surroundings, exacerbating feelings of loneliness and helplessness.

Remarkably, within the realm of anxiety, a spark of resilience can emerge. Resilience is the ability to bounce back from adversity, to harness strength from challenges. When faced with anxiety, individuals often develop coping mechanisms that illuminate their inner resilience. These may include facing what has sparked the anxiety, seeking support

from loved ones, engaging in mindfulness practices, or seeking professional help.

Our internal dialogue has a huge role to play, it is like a constant companion, a voice that accompanies us through every moment of our lives. This chatter, often unnoticed, holds immense power over our anxiety, our thoughts, emotions, and actions.

Our internal dialogue is like an invisible scriptwriter, constantly narrating our experiences, reactions, and interpretations and it frequently gets it wrong! This dialogue is shaped by a blend of past experiences, beliefs, societal influences, and selfperceptions. It’s a lens through which we view the world.

The way we talk to ourselves shapes our selfperception. Positive and affirming self-talk can cultivate self-esteem and confidence, while negative self-talk can erode self-worth and hinder growth. Our internal dialogue often becomes a self-fulfilling prophecy; if we repeatedly tell ourselves we’re not capable, we might unconsciously sabotage our efforts.

Turning our inner critic into a supportive coach is a transformative journey. Instead of berating ourselves for mistakes, we can approach challenges with self-compassion. This shift acknowledges our humanity and encourages us to learn and grow from setbacks.

Just as anxiety doesn’t define a person, neither does it have the power to extinguish resilience. Building a toolbox for resilience

involves cultivating self-care practices that nurture emotional and mental wellbeing. Regular exercise, balanced nutrition, adequate sleep, and engaging in activities that bring joy can all contribute to a more resilient mindset.

In the tug of war between fear and resilience, seeking support is not a sign of weakness but a testament to strength. Connecting with loved ones, sharing experiences, and seeking professional help can provide the guidance and tools needed to navigate anxiety’s challenges. Therapists and counsellors equipped with strategies like cognitivebehavioural therapy (CBT) can empower individuals to reframe negative thought patterns and develop effective coping mechanisms.

Anxiety is not a defeat—it’s an invitation to uncover the resilience that resides within us all.

@mentallywellworkplaces 82 Hair Biz Year 17 Issue 4

Tina Winchester is the Co-Founder and Mental Health Director of Mentally Well Workplaces/Career Development Centre

www.mentallywellworkplaces.com.au

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The Power of Vulnerability.

By David Watts

I think it’s time to unveil the authentic stories that lie beneath the surface. Let’s have some meaningful conversations that help us move beyond the bullshit and tackle what is really going on.

In this article, I’m going to dive into the heart of the matter, advocating for a shift in the industry that values openness, authenticity, and positive mental health. No fluff, no filters – just real talk, impactful change, and the unwavering BEAUTY of being human.

As someone who has personally lived with depression and anxiety, I know first-hand the transformative power of sharing struggles and embracing vulnerability.

Let’s confront the truth, the seemingly perfect images, carefully crafted posts, and celebration of success are often illusions, they preserve unrealistic ideals that erode our self-esteem and mental well-being. This relentless pursuit of flawlessness masks the importance of embracing our inner selves, vulnerabilities, and all.

From personal experience, I understand the pressure to conform to expectations while facing internal battles, but together it is time

to shatter the facade, dismantle the barriers, and champion authenticity as a testament to strength, resilience, and true self-acceptance.

Reaching out for support, sharing our battles, and embracing vulnerability isn’t just a personal journey, it’s a collective approach to combat this epidemic that has infiltrated our industry and society as a whole.

The desire to be acknowledged and understood is universal, yet regrettably, many of us choose to conceal our pain behind the veneer of perfection. I was once among them, camouflaging my own battles behind a carefully constructed facade. Opening up about my struggles was the turning point. It was the first step towards unravelling the isolation that depression and anxiety can impose. By sharing my journey, the darkness that had once enveloped me began to recede as I discovered the strength in vulnerability.

I realise that countless others are grappling with similar experiences, and I want them to know that they are beautiful, loved, and worthwhile!

I’ve learned that sharing my struggles is not

a weakness but a display of courage. Our experiences are bridges connecting us, and when we open up about our challenges, we create a profound sense of belonging and solidarity.

Imagine a world where hair businesses prioritise empathy over aesthetics, where stories of triumph over adversity are celebrated and shared!

As individuals, we possess the power to challenge norms and reshape the industry, and I challenge you to disrupt the charm of perfection with raw authenticity that sparks genuine connections; redefine your relationships with the world around you.

When one person opens up about their lived experiences, it sends ripples of inspiration far beyond their immediate circle. By sharing our stories, we create a web of support, empowering others to share their truths as well. This transformative ripple effect extends beyond individuals, reaching others and allowing them to embrace authenticity too.

Authenticity let’s be honest, it can be hard! Letting others in is one of the most challenging things we can do. It is about

84 Hair Biz Year 17 Issue 4

Being in business can be an isolating experience; working with clients I see the challenges they face in their salons are often a reflection of what is going on for them personally, there is too often a facade of perfection.

unveiling the raw, unfiltered truth beneath the surface. It’s about celebrating the beauty in our imperfections and embracing our scars as symbols of strength.

Try being more vulnerable! Vulnerability is the gateway to authenticity and, subsequently, to positive mental health. When we strip away the layers and open up about our struggles, we create the atmosphere for healing and empathy.

By embracing vulnerability, we rewrite the narrative surrounding mental health. It transforms from something whispered in shadows to a beacon of strength, hope, and growth.

If you are feeling stuck you need to share it with someone you trust: a partner, friend, coach, or colleague, you can even reach out to me. There is great power for you in sharing and knowing that there is plenty of LOVE for you just the way you are.

Together we can make a change for ourselves, our teams, and our beautiful clients.

Imagine hair professionals trained not just in techniques, but in active listening, empathy, and fostering safe spaces. Imagine salons where discussions about mental well-being are as commonplace as hair tips.

Imagine a salon that doesn’t just promote products and beautiful hair, but shares its own journey of resilience, highlighting the

obstacles overcome and lessons learned. This transparency humanises the brand, resonating with clients and team who long for real connections and authentic experiences. Remember, your vibe attracts your tribe!

This shift could turn the hair industry into a hub of well-being, enriching lives far beyond surface-level enhancements.

By sharing our struggles, we break down isolation’s walls, fostering a culture of connection, empathy, and personal growth.

Let’s discard the masks, celebrate the stories, and transform the hair industry into a catalyst for positive mental health. It’s time to celebrate the beauty that arises when we embrace our lived experiences and use them as powerful tools for change.

We all want to be seen and heard, not just for our polished exteriors, but for the stories that shape us. Sharing our struggles is an act of courage that breaks down the walls of isolation and creates a network of understanding.

As we challenge the status quo and strive for a more compassionate industry, remember that your story matters. It’s a thread in the fabric of change, a testament to our capacity to heal and grow. The journey from darkness to light is arduous, but it’s a path we can navigate together, hand in hand, with authenticity as our guiding star.

Head of coaching for Team Chrissy Alger– The ZING Project. David has a diverse background in sales, marketing and operations and is passionate about improving the professionalism of the industry. Contact David via email davidsc@ zingcoach.com.au or DM on Instagram @ davidwatts_zing

If you are concerned that someone is struggling and you aren’t sure how to talk to them, you can call Lifeline on 13 11 14. Trained Crisis Supporters will be there to listen and support you.

David. XoX

Hair Biz Year 17 Issue 4 85

Embracing Transparency and Sustainability in Salon Recycling

By Paul Frasca

We live in an exciting era where conversations about the environment and social issues have taken centre stage, allowing us to positively impact the world. As we embrace our role in contributing to a brighter future, there’s one essential element we aim to address: transparency.

Transparency within the recycling industry is challenging to come by. We often wonder where our recycling ends up and if it is genuinely recycled. Being environmentally responsible takes effort, sorting materials, only to wonder if your recycling efforts are worth it. When you become a Sustainable Salons member, we don’t leave you scratching your head; we want to answer all of your questions and share the facts.

As industry leaders, incorporating the journey of material processes from start to finish is crucial. By understanding the complete journey of recycled materials, such as plastics or hair, you can make informed and sustainable choices for your salon.

Plastics recycling is not a new concept, but we have taken it to a new level. At Sustainable Salons, we are committed to creating a closed-loop system that diverts salon resources away from landfill and transforms them into innovative, sustainable products. Let me take you through our endto-end recycling process and show you how we are embracing this journey with our network.

The First Step Towards Sustainability

It all begins with the collection. As a salon professional, you know first-hand how many resources can accumulate daily, from product packaging to foils and plastics. At Sustainable Salons, we have created a comprehensive system that allows you to separate and collect these resources effortlessly. When you choose Sustainable Salons for your business, you become part of a network dedicated to making a real and measurable impact.

Working Hand-in-Hand for a Greener Future

Once the resources reach our depots, the real magic happens. Our team sorts and processes each material, ensuring they are handled with care.

Once these materials are processed by our team, they are recycled and repurposed or sold to manufacturers. Our plastics are processed into new products through partnerships with manufacturers like Defy Design. Defy Design are experts in plastics recycling and have paved the way for closed-loop plastic manufacturing

by creating innovative products like The Sustainable Salons Comb. This collaboration allows us to both pool our knowledge and resources, bringing cutting-edge sustainable solutions to your salon.

Creation of Innovative Products

As hairdressers, you are experts in creating beauty, and we share the same passion for recycling - plastics are just one example. Our closed-loop process transforms the plastics collected from your salon into inspiring and beautiful products. Each item exhibits the true value of recycled materials, from coasters to plant pots and pet leashes, giving them a new lease on life.

To begin the product development process, we collect and store a specific volume of that material before the manufacturing process begins.

Sustainable Salons even give hair clippings a second life. We have multiple methods of processing hair to create products like Hair Booms, Hairy Soil or Hairy Tech. Our Hair Booms are manufactured throughout our local depots by Sustainable Salons team members. As more salons sign up to the program, more hair comes in, and we can expand production. We have also found a way to utilise hair in soil. The development of Hairy Soil stems from the fact that hair contains a multitude of nutrients that, when extracted, can enrich your soil and help plants grow. Our mission to Make Sustainability Reality drives these innovative processes, helping us produce products that are a force for good.

“Recycling processes are dependent on the infrastructure available where the materials are recycled. As society becomes more educated in recycling processes, more local manufacturing facilities will open, which will then fast-track the production of materials. Encouraging local recycling and closed-loop manufacturing reduces the need for overseas production in countries like China. Resulting in the stimulation of the economy and a better future for the next generations.”

- Paul Frasca, Co-Founder of Sustainable Salons

The Power of Your Choices

We believe in empowering you with information so you can make informed decisions. Our member education enables you to understand the steps needed to ensure resources are sorted correctly for collection. Additionally, we keep you informed about the processes of each material. Whether they are sold to manufacturers, with proceeds donated to OzHarvest & KiwiHarvest, or contributing to the circular economy like our Sustainable Salons Comb, our goal is transparency. We firmly believe that knowledge is power, and your choices hold immense value.

At Sustainable Salons, we have diverted over 1,700,000kg of total resources from landfill, and with your support, this will continue to grow. We are committed to leading the way in the circular economy, and by sharing our impact, we aim to inspire others to join us in this journey. Together, we can continue to elevate the industry’s commitment to sustainability and drive real change for a more sustainable future.

Scan the QR code to learn more about our materials and processes in The Green Chair. You may be surprised by how transparent we are.

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FECK PERFUCTION!

I open my laptop to start writing my first instalment of the Hairbiz blog I have been given the opportunity to write, trying to comprehend what that means. A wave of pride and gratitude washes over me as I consider how far my growth and career has come and what this opportunity means for the direction I have been working towards. It means the opportunity share my thoughts, being trusted with my opinions and creating impact and influence in one of the hair industries most important publications.

Sitting in a window seat looking out over Brisbane on my way to Christchurch for a few days teaching cutting and styling techniques with a group of hairdressers and salons, I settle in to consider what to write about, I have so many thoughts buzzing around all at once, then it hit me, I need to start with something that I believe plagues the majority of our industry. A toxic relationship with PERFECTIONISM.

First of all, I want to share my relationship with “Perfectionism” and what the idea of “Perfect” actually means. Over the last few years, I have been on a journey of selfexploration and awareness which includes me getting my diagnosis with ADHD which I had self-diagnosed but once confirmed I was able understand myself better, cope with struggles better and be way gentler and understanding with myself. Being able to harness this energy instead of seeing it as a disorder, in fact it’s my superpower which gives me, ultra-focus on tasks and topics which I love but also an abundance of stamina, creativity, empathy and spatial and energetic awareness. Powers that are great for a hairdresser!

What this meant as a child and teenager was that I was forever being told at every parent teacher interview and report card that I was “very bright and if I learnt to focus (or pull my finger out) I would be very successful”. This translated to my dad that I was smart but lazy, resulting in high expectations of me. To be clear my father was a great dad and parented the best he could with the information he had, however the high pressures of external expectation created an over exaggerated intrinsic expectation on myself which manifested into “Perfectionism”.

What this meant was that I would be forever working, sometimes 7 days a week in many different jobs to prove myself ultimately to my dad. This also affected my relationships too because it meant I expected everyone to have just as high expectations and output as I did.

Let me now explain what has become apparent to me about perfectionism and

the idea of “Perfect”. To start with “perfect” is 100% SUBJECTIVE! What you may consider to be perfect may not be the expectation of your client, peer, teacher etc at all. but conversely what happens for most of us, our clients absolutely love their hair, YOUR WORK, but you neglect to hear their compliments and praise, instead you lie in bed awake until 2am catastrophising over the result or how those two foils in the back of your clients head bled slightly.

This certainly was my experience. Once I had this realisation, I could distinctly remember a particular client staring me dead in the eyes through the mirror after telling me 5 times she loved her hair and me continuing to finesse the smallest detail and she said, “You’re a real perfectionist, aren’t you?” I now realise she was saying I love my hair and I’ve had enough of sitting here let me out! To her it potentially it was the best haircut she had ever had, to me it was unfinished.

The things I have learnt about toxic relationships with Perfectionism is that it’s never intrinsic, it ALWAYS stems from an external factor, wanting to please or impress someone, desire to prove yourself or the fear of judgement.

What the implication of perfectionism is that it absolutely kills creativity, kills play, intuition, experimentation, and trust in yourself. Ultimately limiting your skill and service.

What changed for me, I have been on a journey to heal childhood and intergenerational trauma so that I can be a better father and leader. I am doing so by consistently working with my PT on my body, with my psychologist on my mental fitness and some great resources that had a great impact on me. These included a book by James Victore called “Feck Perfcution” and a podcast called the imperfects.

Let me start with the facts; We are in the SERVICE industry so who are we doing hair for? Our clients, not us, so our number one purpose is to help our clients make an informed decision on their look and style with our experience and recommendation and facilitate their version of their best. They leave happy, pay their hard-earned money

to you, rebook with you and compliment you, your job is DONE!

I’ve had to let go of many things that used to make me uncomfortable, I freely admit my baselines are probably a little less consistent and more wobbly than they used to be (unless I’m cutting a precision bob), but that’s not what my clients come to me for, my clients keep coming back to me because my focus is on giving a great structured haircut that lasts, that is easy to style and is super versatile and I reveal the best version of themselves by making them feel deeply seen and heard in the consultation.

I also had to let go of over delivering when I taught classes, because I wanted to deliver so much, I would always run late, which would create diminishing gains in the learner, fill the mind with too much content and create stress if they had to leave.

I realised my desire to over deliver was my own ego, desire to prove myself and overcome self-worth that was causing it. Which made my role as an educator and leader, in a role that is 100% about service solely about me and not the learner.

Now I’m aware of this, I have become way more comfortable with what I’m capable of, what I’m worth, what I deliver, what my skills and strengths and that now shows up in how I serve my clients, students, kids, family, and peers.

I am now way more comfortable and gentler with myself, with others and no longer expect the same of people close to me. They are on their own journey of selfdiscovery at their own pace.

So if you consider yourself as a perfectionist, if you stay up all night worrying about that one foil, if you are too scared to experiment or try something in fear of failing or others opinions I challenge you to start with becoming aware of those stories, challenge those stories and become curious with yourself not furious, be kind and gentle with yourself and I guarantee you will become kinder and more gentle with others. If you find this, just consider that you are enough exactly how you are because guess what you are enough!

By Nathan Yip BLOG SPOT. BLOG SPOT. BLOG SPOT. BLOG SPOT. BLOG SPOT.

BRIGHT IDEA #1256

I’ve always been one for bright ideas. Pride myself in them. Hairdressers think a little differently to the rest of the world, so I have always tried to keep up and think a tad differently myself. I try to be imaginative, amuse others and especially myself. Call me arrogant if you like, but I’ve always had more faith in my left field ideas than other people’s tried and tested ones. That’s not to say I won’t nick someone else’s idea, it’s just that I will “Gazify” it to suit or amuse myself. My ideas run across all aspects of the salon and usually cost me money rather than save it.

As the generation gap between apprentices and your aging author widens, unfortunately I’m the only one aging in this relationship, my bright ideas are being tested to keep up with the post covid apprentices. Our salon is one of the last ones standing with apprentices so I must be doing something right, or this may just be another indicator that I am really out of touch. For all the talk from both sides of the argument about how “gen whatever” is better or worse than “gen before” I think that there is a basic human need to be appreciated and to feel wanted and respected that runs through all the “gen alphabets”. It’s how that is delivered that changes, not the need.

So that brings me to my latest bright idea, which you are welcome to use or modify as you wish. Like many bright ideas, it was born out of a glitch with the apprentices. As they say, frustration is the mother of invention. We had a few problems in the “Brady Household” and as quite often happens the group bonded by eating one of their own. So how do we restore harmony? At least for a while. I met with the apprentices one on one and when asked their thoughts on the matter, they all put their hands up that their behaviour was insensitive with the caveat that it was caused by frustration. Put a tick in the personal responsibility box. I also asked for any ideas that we could put in place to restore the family glow in the salon. Unfortunately, they aren’t as bright as me and we drew a blank. So here it comes bright idea number 1256. The Enthusiasm and Unity Officer.

In the past we had a head apprentice system, but we found the appointee often was thought of as too bossy by the others and didn’t enjoy trying to whip the others into shape themselves. This new position was all about positivity, fun and their ideas. Yes, I did

By Gary Latham

borrow the initial idea from the mighty Penrith Panthers NRL team before gazifying it. Jerome Laui is responsible for enthusiasm at the club. You will notice he is always the first one in to congratulate any try scorers for the Panthers. The alterations I made to the idea was that the position would rotate on a monthly basis. This would mean they would be more likely to support the ideas of the incumbent, as they would be doing the job themselves sometime soon. The current EO would also appoint the next EO giving them a months’ notice to get their ideas together.

So far so good. Smiles all round. Their ideas are flowing fast as well. And they are their ideas too. I really wanted them to take responsibility for their workplace and responsibility for their attitudes. They have to realise they create it not me. I think they are enjoying

taking on the job and having the freedom of putting their ideas into play. The staff room has had a make-over, a pizza/horror movie night in the salon, a panic room trip, a soccer game v the seniors are all ideas that have been done or floated, all theirs. Improved attitudes have been noticed by clients and seniors. This may be just a short-term distraction or a long-term winner who knows. The best part of this idea is that it is no longer my idea driving it, is theirs. One, because that appeals to them, and two because I am running out of ideas. Seriously its hard work being an ideas man. You’d have no idea.

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Keeping Our Apprentices Engaged.

I asked a few questions on my Insta stories to apprentices… What do you love about hairdressing, what’s one thing you wish you could change about your apprenticeship.

17 Apprentices replied.

All but three loved creativity and mentioned they love expressing themselves.

Every single one of them didn’t like the term apprentices as they felt it made them appear incompetent in the salon space! I actually don’t like the word either in my salon we use emerging stylists for the purpose of this article I will use the word Apprentices.

Half said they were bored… not receiving training…

I sent a lot of replies encouraging them to talk to their employers and share their thoughts, but I thought why not share some advice on how we as salon owners and Managers can ensure our upcoming talent remain enthusiastic and engaged throughout their Apprenticeship but it’s also a two-way street right! You can lay all the opportunities out and if they’re not right for your team or ungrateful in general coach our before it gets to out of hand… just my thoughts from 16years in Business!

However, by championing a positive and supportive environment, we can inspire them to stay committed to their craft and

build a lifelong career in this exciting industry.

Here are some tips to keep your apprentices motivated and excited!

1. Encourage Creativity:

One of the most appealing aspects of hairdressing is the opportunity to get creative! Encourage your team to explore their creativity by allowing them to get straight into training think play based Learning. Provide them with the freedom to get hands on straight away under guidance of course! Work on ideas with them and support their efforts to develop their own signature flair. Celebrate their achievements and showcase their learning and work to boost their confidence and enthusiasm.

2. Mentorship and Guidance: Establish a mentorship program within your salon to pair apprentices with your stylists. This allows them to learn more hands on whilst assisting the team! Regular checkins and one-on-one pow wows will help your apprentices feel supported and If they are struggling, they won’t get left behind. Encourage mentors to share their own experiences and success stories to inspire apprentices to persevere and grow in the industry.

3. Continuous Learning: Get out of your space! Take them to education, shows give them online learning

By Brodie Tsiknaris

experience! Show them all the cool things our industry offers… how we evolve! Salon life can be repetitive for apprentices keep them inspired, evolving, share new techniques, excite them with products and trends emerging regularly.

4. Recognize and Celebrate All Achievements:

Arriving at work on time! Tick what a team player… Nailed their college books tick… found two Models for haircuts wow great initiative! Celebrate everything!!! This recognition not only boosts their confidence but also reinforces their commitment to the industry.

5. Foster a Positive and Supportive Environment:

Creating a positive and supportive work environment is important for keeping apprentices motivated and enthusiastic. Embrace teamwork, your morals and team code and remember the importance of open communication among apprentices and staff members. Foster a culture of respect, kindness, and inclusivity, where everyone feels valued and supported.

Apprentices the future of our industry. Embrace changes, nurture them, and grow them.

Until next time, Brodie Rokstar Academy. X

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Imposter Syndrome in the Hairdressing Industry

By Sheridan Rose Shaw

17 years in the hairdressing industry and the closer I’ve gotten to the “top” the more I realise the common denominator in some of Australia’s BEST – imposter syndrome. Realising that I am not the only one that suffers from this illusion has been very helpful to my pathway to recovery.

Imposter syndrome is that nagging feeling that despite one’s skills, qualifications, or achievements, they’re a fraud, and it’s only a matter of time before everyone finds out. For hairdressers, this feeling can be particularly acute. Even after a job well done, or finalising for a collection, many stylists find themselves wonder, “was it good enough? “is it worthy to win?”

In an industry where personal branding, social media, and client reviews hold immense weight, the pressure to be perfect is REAL. Stylists often find themselves comparing their work to those Instagram-perfect pictures, forgetting that everyone has off days or challenging clients. The spotlight isn’t just on the hairstyle but the stylist as well, magnifying every perceived flaw.

Overcoming imposter syndrome is a journey, and it begins with recognising and acknowledging these feelings. Peer support can be invaluable. Remember, most hairdressers, at some point in their careers, have faced similar insecurities. Sharing experiences and vulnerabilities can help normalize these feelings which lead me to writing this article.

In an industry as dynamic and personal as hairdressing, it’s vital to remember that every stylist brings their unique touch to their craft. Instead of aiming for perfection, aim for authenticity and continuous growth. Your style, your journey, and your experiences are valid. It’s time to embrace them! To lean into YOUR truth. That you are worthy. And you are good enough.

Not feeling good enough or feeling like an imposter has actually been my greatest gift. Because I have never stopped continuing my education over my career. I’ve had an obsession with being the best hairdresser I can be. And I’ve constantly pushed myself to my limits and only the other side of that, lived my truest potential.

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EFFORTLESS SOPHISTICATION By Amazing H air

The Effortless Sophistication collection by Amazing Hair portrays confident women, empowered and always ready to make a fashion statement in their daily lives.

Multi-award winning hair director, Hermiz Daniel finessed Amazing Hair’s hair extensions to their absolute advantage, creating these bedazzling, fashion looks that draw from the iconic styles of past decades.

“With our new collection, it’s impossible to miss the ‘wow’ factor,” says Amazing Hair Managing Director Ariana Mantzaris. “Think Bridgette Bardot, Pamela Anderson, Gwen Stefani, Beyonce, Bond girls, Bollywood and Hollywood. These hairstyles are the cornerstones of ‘girl power,’ showing each woman’s brand of sass and attitude. Hence, each hair fashion look has a name: Classic, Compelling, Demure, Empowering, Fearless, Hedonistic, Iconic and Influential. The Effortless Sophistication woman remains beautiful and feminine as she bounds towards her next success.”

Amazing Hair’s looks are globally relevant and prove just how much can be done with quality hair extensions. This collection, photographed by hair fashion supremo Andrew O’Toole, proves that all hair types can benefit from hair extension embellishment, providing confidence to the wearer.

CREDITS

Hairstylist: Hermiz Daniel for Amazing Hair Australia @amazinghairaustralia

Photographer: Andrew O’Toole

Make up: Kylie O’Toole

Styling: Ariana Mantzaris

Styling Assistant: Jelena Hanson

Clothing: Oglia Loro

Why Hair Photos are Dead, and How To Bring Your Content Back to Life...

By Nicole Healy

Have you noticed that your hair photos get little engagement on Instagram these days? In all honesty, it truly is just because there’s just too many online, how many photos of hair can you consume before it’s just too much, and you just scroll straight past and also a time factor, people are just scrolling straight past your content if it’s not eye-catching.

You may be feeling that you’re seeing the same kind of content and the fact is, Instagram is just over saturated with such similar hair content that you’re spending less time on the platform, so let’s chat about what’s actually getting engagement on Instagram right now, to grow your reach.

Content that people spend time on, is what Instagram pushes out to a further audience, so if you’re posting a hair photo, just for the sake of it, with no context or minimal basic caption with information, the time people spending on your content, could be as little as 0.5 seconds - and if you want higher reach - you want to aim for a minimum of 3 seconds for your audience to spending on your posts, so if you’re posting a photo, with no value, it’s most likely being missed.

If you want to get more engagement on Instagram, I recommend using carousels and reels as this is where you’re going to get more time spent on posts, as well as more reachand we will see more of this in 2024, with more people learning how to properly use Canva and diving into creating a strong social media presence, such as making infographics with sharable content with swipe through posts. Think of carousels as a little magazine article on each post, photo, infographic, videos, so you can share more in less time - more value in less time. If you’re a time poor hairdresser, adding more in less sounds like a dream for you - I’m sure!

Creating useful content, that helps clients, not just hairdressers, in my opinion, Instagram feels like it’s the hairdresser Olympics and each post is a hairdresser trying to win the gold against another hairdresser for top ranking on the explore page - my professional advice is to be sharing more about our salons, and what we have to offer, the experience we offer, over trying to impress other hairdressers.

Here’s the secret sauce: your content needs to be more than just eye candy. It needs to be useful, informative, and engaging. When you crack that code, you’ll see the likes, comments, and shares start pouring in. And guess what? Those online interactions can

easily turn into bookings, and bookings into long-term clients.

So, what’s the solution?

Touch points and marketing carousels.

These are posts that are more than just a single photo. They’re a collection of images, videos, or text that tell a story or provide helpful information. They’re more engaging than single photos, and they’re a great way to stand out from the crowd.

Here are a few ideas for touch points for carousel content ideas that you can use for your salon:

Before and after photos. This is a classic for a reason. It’s a great way to show potential clients what you can do.

Hair tutorials. This is a great way to educate your followers and show them how to style their hair at home.

UGC (User Generated Content) - think products of the week, relatable posts, and reels, how to use a tool.

Product recommendations. Share your favourite hair products and why you love them. Behind-the-scenes photos and videos. Show all the things your business offersits more than just great hair, it’s the whole experience from the minute they walk in, to

the scalp massage, to the tea/coffee, the whole Sha-bang!

The key is to create content that is useful, informative, and engaging. If you can do that, you’ll find your engagement and reach will increase, and your online bookings and phone calls will be more frequent with not just new clients, but maybe an existing client who went away and now wants to come back because your socials are starting to look fun, exciting, and standing out.

Here are a few more tips to finish on for creating engaging content:

Use clear and concise captions - and add hooks in the caption headline to remind people to read your caption - otherwise, they will scroll past and maybe your engagement hook is inside here to get people to take action on your post

Use relevant hashtags- think location and your salon type or a service - hashtags are your SEO (search engine optimisation) for socials.

Post at the right time of day to reach more people - 6pm is generally a good time If you found these tips helpful, and looking for help with your content, I offer content creation for salons!

www.socialsalonschool.com.au

96 Hair Biz Year 17 Issue 4

By Belinda Haigh

Fill Those Empty Salon Chairs with These Three Simple Strategies!

We get it; you’re masters at crafting hair miracles, but sometimes, those salon chairs are too empty. But guess what? We’ve got three killer marketing moves that’ll have your salon buzzing with clients quicker than you can say “new hairstyle alert!”

1. Create a Bundle Promotion

When those last-minute cancellations come through, Instagram stories are a great way to quickly fill white space. But there’s another strategy that you can easily implement to attract new client bookings and get previous clients to rebook when those extra appointment gaps appear.

Create what’s known as a bundle promotion. These promotions are a great strategy to use to create an irresistible offer to drive bookings into the salon quickly. A bundle promotion simply ‘bundles up’ key services to make it appear like it gives the potential customer SO MUCH VALUE, even though it may be things you do ordinarily as part of your salon’s service.

When creating the offer, be sure to call out any extras or savings and make it valid for a short amount of time to drive urgency with bookings.

Email Your VIP Clients

Utilise your current, loyal clientele by sending them a quick and snazzy email with an exclusive offer.

Start with a powerful and catchy subject line to grab their attention. Keep the email short and sweet and offer a special bonus or service for those who book within the next 48 hours. Make it super easy for clients to book straight from the email by adding one clear booking CTA that links directly to your online booking system.

Timing is key, so be sure to send it at a time when their inboxes are smokin’ - like midmorning or early evening. Your loyal clients will jump on the chance, and your appointment book will be filling up once again!

3. Share the love, locally!

Team up with some of the surrounding businesses that have the same kind of clients as you but do not compete with your service offering - think the local cafe, the nail salon, or the trendy boutique.

Create some flyers or email their contact list with an exclusive offer just for their customers Return the favour and continue the partnership at key calendar times when you need to drive more brand awareness and bookings in your local area.

Social Standards is a digital marketing agency that helps hair salons save time, attract new clients, and increase revenue.

As a team of ex-hairdressers with over 20 years of combined marketing experience, we are passionate about helping hair salons grow through social media and other marketing strategies.

Interested in hearing some more strategies to attract new clients and increase your salon’s revenue? Scan QR Code Here:

Thinking about investing in your salon’s social media marketing? Scan QR Code here and book a free chat!

@socialstandardsau

www.socialstandards.com.au

By Sarah Garner, Digital Bloom

98 Hair Biz Year 17 Issue 4 Unleash the Glam. Craft an Unforgettable Omni-Channel Experience for Your Salon

Insert, the omni-channel experience. Where digital meets reality, social media becomes a runway, and every touchpoint is a brushstroke that paints the canvas of seamless connections and unforgettable moments.

Whether you’re a veteran in the industry or a spirited newcomer with stars in your eyes, our guide is your compass to infuse your brand with the emotion and resonance that turn clients into devotees.

Step 1: Illuminate the path with empathy

Our journey begins with a vital revelation: the heart of your salon business isn’t just about haircuts and styles; it’s the emotions you evoke.

Step into your clients’ shoes, whether they’re a busy professional in need of a sanctuary or an influencer craving a fresh identity. Understanding their desires and fears, you’ll create an omni-channel strategy that’s not just customer-centric, but emotionally attuned.

Add a dash of surprise and delight. Imagine a client receiving a personalised video message from their chosen stylist, or discovering a small, unexpected gift at their styling station. These thoughtful touches create a sense of connection that’s as rare as a blue moon and as memorable as a first kiss.

Step 2: The fusion of realms— online AND offline

In the age of screens and filters, weaving together the digital and physical realms isn’t just strategic; it’s an art form that blurs the lines between the tangible and the virtual.

Imagine a client scrolling through your Insta posts, feeling that electric jolt of inspiration, and then walking into your beautiful salon to experience that transformation in person. They become the protagonist of the very story they admired online, where pixels become palpable moments of magic.

Taking it to the next level, you launch an online treasure hunt, strategically placing hidden clues within your social media posts. As your clients decode these digital breadcrumbs, they uncover exclusive discounts or services, waiting to be claimed in your physical space.

The result? Your online platform transforms from a mere showcase into an interactive playground, where engagement takes unexpected and thrilling forms. Suddenly, your brand isn’t just a destination; it’s an irrestistable adventure they can’t resist exploring.

Step 3: Stirring hearts through storytelling and interactive experiences

On social media, you’re not just merely showcasing hair transformations; you’re weaving tales of personal transformations, unearthing newfound confidence, and dreams that become reality. But here’s where the enchantment deepens: metamorphose these stories into immersive narratives.

Imagine involving your clients in the creative process. Invite them to contribute ideas for the next trend-setting hair colour or to suggest names for a collection of innovative hair care products. Suddenly, your clients aren’t merely bystanders; clients stop being spectators and become integral parts of shaping your salon’s essence. Through their involvement, a subtle magic emerges. Their choices not only influence your offerings but also establish a shared narrative between you and your clients. It’s more than participation; it’s a co-creation that bridges the gap between service provider and cherished confidant.

In this realm of interactive storytelling, your clients don’t just witness; they actively breathe life into the spellbinding story that is your brand.

Step 4: Crafting experiences that envelop the senses and awaken curiosity

As your client steps into your salon, they’re not just entering a physical space; they’re entering a haven of sensory delight that resonates beyond the visual.

Imagine the gentle notes of soothing melodies, the subtle fragrance of carefully chosen scents, and the tactile comfort of plush seating. All these elements form a symphony that surrounds them, igniting an array of sensations that go beyond appearances.

In this symphony of senses, they’re not just visitors; they’re immersed in a harmonious interplay of elements that resonate deep within. Your oasis becomes a sanctuary of immersive sensations and memorable moments. With every visit, they’re transported to a world where confidence and rejuvenation intertwine, leaving them with a renewed sense of well-being and a melody of sensations that lingers on.

Step 5: Personalised enchantment— beyond the salon chair

Here’s where data takes centre stage— imagine harnessing the insights collected from your clients’ preferences and visits. With this knowledge as your guide, let’s introduce an experimental facet: the creation of a bespoke profile for each client.

This profile becomes a personalised canvas, a living reflection of their unique tastes and aspirations. Their profile houses a digital key—an exclusive QR code that holds the promise of surprises and exclusive offers beyond their imagination. It’s as if they possess a secret code to unlock a hidden treasure trove of magical hair care wonders.

As they scan this code, their journey transforms into an adventure, every interaction unveiling a delightful discovery, every moment an opportunity to connect on a level that goes beyond transactional. This personalised portal becomes their gateway to a world where hair, creativity, and surprise merge—a symphony of experiences that echoes long after they’ve left your establishment.

Step 6:

Nurturing growth through feedback and innovation

Embrace feedback, both glowing and constructive, with an open heart.

Each suggestion and praise isn’t just a comment; it’s a chance to enhance your craft and grow your brand’s resonance. Turn feedback into a challenge. Ask clients for ideas to improve their experience and reward the most innovative suggestion with a special treatment or product. It’s not just feedback; it’s co-creation, an opportunity for clients to influence your brand’s evolution.

As our journey through the realms of omni-channel enchantment comes to an end, remember that you’re not just in the business of hair; you’re in the business of crafting emotional connections, igniting transformations, and leaving imprints on hearts.

With empathy as your guiding light and experimental marketing as your creative spark, you’ve unearthed the secrets to an experience that’s as personal as it is magical. Your clients aren’t just guests; they’re the protagonists of their own stories, and you’re the artist who empowers them to shine.

Are you ready to take the next step on this enchanting adventure? Let’s chat! Book a time to explore how the magic of curated omni-channel experiences can elevate your brand to new heights. We’ll dive into your vision, share insights, and uncover the unique touches that will make your clients’ hearts skip a beat.

Sarah Garner is the Founder and Creative Director at Digital Bloom, an industryspecific branding boutique dedicated to making your hair, beauty or wellness brand turn heads for all the right reasons.

Contact Digital Bloom via their website www.digitalbloom.com.au

In a realm where mirrors reflect not only appearances but also emotions, the path to salon brilliance isn’t just about what you do—it’s about how you make your clients feel.

HAIR SHOP

MARTINI RECEPTION DESK AND CLOUD WAITING SOFA BENCH BY COMFORTEL

Martini stands out with its modern aesthetic, marked by a sleek, wavy design. On the other hand, the Cloud waiting sofa bench, featuring stone upholstery and a textured stucco finish base, presents neutral tones that effortlessly harmonize with any salon space and colour scheme. www.comfortel.com.au

SYMBIOSE BY KÉRASTASE

A collection that is safe and effective against dandruff; a synergistic solution that combines the instant elimination of visible skin cells with the regulation of cellular renewal speed to bring the scalp into balance, along with a desired dose of care for beautiful, healthy-looking hair.

Micro-Exfoliating Cellular Scalp Scrub for Dandruff Flakes: A purifying scalp scrub for dandruff flakes.

Symbiose Crème Hydrating Anti-Dandruff Shampoo: A hydrating anti-dandruff shampoo for dry, sensitive scalps prone to dandruff.

Symbiose Pureté Anti-Dandruff Shampoo for Oily Scalp: An anti-dandruff shampoo for oily scalp that removes dandruff and flakes while preventing oil-build-up.

Symbiose Cellulaire Nuit Anti-Dandruff Scalp Serum Intensif: Nighttime scalp serum for dandruff-prone scalps and hair. www.kerastase.com.au

THE STARRY NIGHT’ COLLECTION BY

FOIL ME

Inspired by van Gogh’s postimpressionist works, escape into a celestial reverie with Foil Me, as they combine swirling brushstrokes with a moody colour palette to bring you their latest sublime foil collection, “The Starry Night”. An ode to the late artist’s poignant works, this collection promises to evoke emotion and wonder at every glance. A beautifully moody, sentimental blend of emotions, this imaginative collection provides a unique perspective on a universally beloved classic.

The Starry Night collection is available in the following:

• The Starry Night – Original (12.5cm x 27cm)

• The Starry Night – Wide (15cm x 27cm) www.foilme.com.au

RELAUNCH OF THE EKSPERIENCE BY REVLON PROFESSIONAL

Revlon Professional has just unveiled the relaunched Eksperience range, now with enriched formulas and a stronger focus on sustainability.

Eksperience is the pioneer of thalassotherapy haircare, harnessing ocean-sourced ingredients for effective and eco-friendly formulations. The new Aquamaris Complex blends two marine elements, providing nourishment and protection to both scalp and hair. Plus, with a packaging makeover using 54% postrecycled plastic, the range is more sustainable than ever.

The newly relaunched EksperienceTM range offers in-salon and at-home hair rituals with EksperienceTM Reconstruct range targeting weak and brittle hair. EksperienceTM Boost featuring highly effective formulas designed as a powerful complement to hair beauty treatments.

EksperienceTM Treatments offering professional solutions to help treat specific hair and scalp needs. www.revlonprofessional.com

Pro One By M&U Imports

Pro One launches the aerostyle range developed for the ultimate blow dry. These premium quality brushes are used by leading stylist worldwide. Contact M&U Imports for details. www.muimports.com.au

YOUR SALON DESIGN STYLE dreamy escapes with light & airy colours

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Fast Styling in Colour

A bright way to speed up blow-drying. WetBrush Pro Flex Dry Ombre’s vented design contours to the scalp for maximum styling control. Exclusive HeatFlex bristles gently detangle. Limited edition ombre.

Elite Curls and Waves

Extensive research and expertise combine to create Screen Permaholic. Available in Natural or Chemically Treated, this thio-free, ammonia-free professional perming system captures every nuance of texture and volume.

Ace It

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StyleCraft by Silver Bullet ACE Rechargeable Hair Trimmer is not like other trimmers. Ultraslim and compact, weighing under 150 grams. Recharge anywhere, anytime via USB.

The Style Lowdown Special edition influencer BaBylissPRO LoPROFX Hair Clippers in Red and Blue arrive in Australia. Ultra-low profile, high performance, intuitively ergonomic with graphite fade blade. Red for the special addition influencer Van Da-goat, Blue for special addition influencer Nicole Renae.

Perfect Straightening

Power. It’s in the hair. Qiqi Heat Cap is an amazing alternative to bulky climazones. Significantly enhance results for every Vega solution. This portable, easy-to-use cap has just landed in Australia!

Absolute Style

More reasons to love Australian-owned 12Reasons.

12Reasons The Absolute Styling is a collection of amazingly affordable, professional styling products, including dry shampoo, texturiser, powder volumiser and more. Sulphate-free, paraben-free and cruelty-free. An extensive, colour-safe range which caters to everyone.

The Most Advanced Dryer

Lighter, more powerful and incredibly intelligent. Dry hair faster than ever before with the iQ Perfetto Hair Dryer. Now available in three colours: grey, black and rose gold.

Brighten Your Blonde

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DesignME Fab.ME Blonde

Fortifying Purple Shampoo combines purple micro pigments, nourishing ingredients and hyaluronic acid to fortify and plump hair while neutralising yellow tones. Perfect for blonde, white and grey hair, natural or enhanced.

Welcome to Head Lab

An unrivalled experience for scalp, skin and hair. Malibu

C Head Lab is a digital scope which unveils mineral build-up. Magnified photos help create solutions with in-salon and athome treatments.

The Professional’s Choice

#1 in professional hair dryers! Made in Italy, Parlux DigitAlyon Hair Dryer features an ultra-long life digital motor for unparalleled salon efficiency. New wave heating element increases power to an incredible 2400W. Available in Anthracite, Silver, Blue and Glitter Grey.

Vibrance Goes Vegan

Extraordinary colour performance. Vibrance, intensity and duration with Echos Color Vegan. 100% vegan hair colour formulations, including developers in 7 vol, 10 vol, 20 vol, 30 vol and 40 vol.

At-Home Bond Repair Revolution

Next generation bond repair – a one step, easy to use bonder for use at home. Sold by salons, epres Bond Repair Treatment Kit is powered by cutting-edge chemistry to deliver deep, lasting repair for hair in one fast, simple step.

The Future of Performance

Sleek, futuristic and ultra-high speed. Blow-drying is faster, easier, better with Silver Bullet Spectre Hair Dryer. 2000w 105,000 rpm BLDC motor. Five performance modes: fine, normal, coarse, turbo and manual. Ionic generator and auto selfcleaning.

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information: Call Dateline Imports on (02) 9666 3611 or visit datelineimports.com.au

You’re not alone! EVERY business is doing it tough right now.

By Hayley Mears

I wish I could take full credit for this philosophical approach and tell you I came up with it myself, but… full credit goes to my friend Mia De Vries who said this to me recently. For months I have been thinking, what the hell is going on?

Why are salons struggling so much? Is it interest rates? Is it the fear of a recession? Is it the increased cost of our groceries and basic life supplies?

So, the concept of bouncing back stronger after tough times made me reflect on my personal experiences in business over the last 13 years. There have been plenty of highs and plenty of lows. The lows do tend to hold currency in your headspace a lot more than the joys and successes. For me, I think I take cash flow for granted when things are good. I don’t plan for the quiet times and every single February and March (after a VERY quiet January) I’m left wondering, SHIT, why do we have no money?

This declining revenue movement hasn’t just happened suddenly, it started happening at the back end of 2022, and slowly crept into 2023. The disruption of Christmas and the summer break distracted us from really looking at what was happening to our businesses on paper. In March, I spoke with my Cutting Through the Noise podcast cohost Nadine Johns Alcock (Dorothy Jean in

Brisbane) and Stephanie Mason (President of Showpony Hair Extensions) about this. They gave some great perspective on what this looks like for them from a salon owner P.O.V. and as an international industry brand.

After we had this chat (I recommend you take a listen, it’s episode 12. Just scan the QR code to listen.) I knew I had to completely restructure my business. What is going out was more important than what was coming in. We didn’t need 5 different software subscriptions to create content, we could just upskill and learn more advanced techniques. We had to undertake the unpleasant task of measuring productivity and look at how we could use our time to achieve more and increase profitability. There were a bunch of tasks that weren’t necessary, and we looked at different ways to achieve the same results.

Sometimes you need to totally rebuild your business practices to thrive in a new era, so I did. I pulled apart the outdated systems that had flaws and inefficiencies. I investigated how we were underperforming for our clients. I went DEEP. I found every imperfection in our client experience. Our turnaround times, our onboarding. The way we can always offer EXTRA without it becoming a cost or burden on our time.

Currently, in our industry, we have two different scenarios.

1) Salons and businesses that have continued to implement change and embrace more fluid structures and processes to be more agile in challenging times.

2) Salons that have resisted change and are left wondering what happened and why the usual approach to sales, marketing and team attrition is no longer working.

I think looking around and seeing oncethriving businesses doing it tough. There are very few businesses that haven’t experienced serious financial impact. The impact is coming from a number of business variables.

- Decrease in client spend

- Decrease in client frequency

- Increased costs in business expenses

- Issues retaining staff

- Changes in staff needs requiring a change in salon culture

So, take a good hard look at the business. Work out what the key problems are and find new solutions from the ground up. It’s an arduous and unpleasant process BUT, it could mean the difference between being in business or not.

Listen to the episode on the Cutting Through the Noise podcast and scan the QR code below.

106 Hair Biz Year 17 Issue 4

When business is challenging and you’re wondering how you’re going to weather the storm, remember that the biggest breakthroughs happen after the biggest breakdowns.

Thriving Through Change!

By Jay Chapman, Zing Project

There’s a massive, hideous elephant in the room. Actually, there are multiple elephants, and they go by the names of “economy,” “consumer spending,” “interest rates,” “cost of living,” and “stress.” Just take a quick peek into any industry Facebook group, and you’ll see how many people are grumbling about the tough business conditions this year.

For many salon owners, this year has been even more challenging than the previous ones, which is saying something!

Now, here’s where I have an unfair advantage. I get exposed to a broad cross-section of salon businesses across Australia and New Zealand. From small towns to big cities, and from budget salons to high-end establishments.

One thing I can say with complete certainty is that there are small businesses in our industry that are absolutely thriving right now. If you’re currently in a world of pain, this statement might trigger you. But I want you to flip that mindset on its head and see it as an opportunity to learn from those who are staying ahead of the game.

Okay, here’s a heads-up: this might get spicy! So, before you continue reading, here’s a word of caution... I’m writing this article with good intentions, hoping to challenge your thinking. How you interpret my message is up to you.

Think of it this way: to bake a cake successfully, you need the right ingredients and the correct recipe. Some people use higher-quality ingredients than others.

Some folks have gotten a bit lazy and don’t follow the recipe as they should. They skip a few ingredients here and there… And some keep using the same recipe over and over again, even though the outcome falls short of their expectations!

So, what’s the message behind this analogy?

If your cake is falling flat and people aren’t enjoying it as much as they used to, you need to examine your recipe and ingredients because something’s clearly amiss.

I get it. Thousands of people in the industry are singing the same tune. They say the recipe they’ve relied on for years is no longer working. Things have changed, and it’s hard. They’re right!

But what’s entirely missing from this industrywide dialogue is the conversation about how we choose to make changes. It lacks discussion about what we can do about it. And it lacks input from those who are thriving but feel too nervous to share their success stories.

One of the most uncomfortable things we, as business owners, must do is hold up a mirror to ourselves and look inward. We need to challenge ourselves to change and do something different, something outside our comfort zones.

So, it’s time for some practical advice and a fresh perspective on what the thriving ones are doing to have the right recipe and the right ingredients. Here’s 5 to get you started.

1 . You can’t change the economy, but you can increase the value you deliver. We always have more to offer, including myself.

2. The hairdressing industry is projected to experience positive growth until the end of 2023. That means we’re in one of the industries least affected during a recession or pre-recession. History shows that we always fare well in the face of challenges like this! It certainly makes business harder, so we must ensure that the quality and quantity of time we invest in our business remain consistent every single week.

3. If your clients are stretching their appointments, give them options and show them how they can maintain great results between services. Retaining clients is more important than how much they spend in your business.

4. Consumer spending is solid in our industry, but retention rates are down. Clients are willing to spend, but they want more bang for their buck. They expect exceptional customer service, experiences, and education. If your new client retention is lacking, it’s a clear sign that you need to step up.

5. Creating certainty, motivation, and focus on your team is like striking pure gold. It’s the ultimate jackpot! Here’s the deal: you need a goal, a plan to get there, and guess what? Your team needs goals and

plans too. It’s like a synchronized dance routine, but with business strategies. Your mission is to bring it all together, so you can stay positive and focused on things you actually have control over.

Forget about all that unhelpful information trying to rain on your parade. IT’S NOT HELPFUL!

Let’s talk about complete alignment. Growing a business all by yourself is tougher than wrestling a greased pig. You need your team and even your family team, to be completely on board.

It’s time to examine your support network and those meeting rhythms. We gotta build a sturdy scaffolding of support to help us achieve the outcomes we deserve. It’s like constructing a skyscraper of success, and we can’t do it alone!

Every time a problem pops up, it’s like a buffet of solutions appears out of thin air.

Sometimes finding the right way forward is as easy as spotting a neon sign, and other times it’s like trying to find a needle in a haystack. We’ve all had those “head against a brick wall” moment, right?

Here’s the kicker. When we see that countless others are going through the same thing, it’s like a giant validation party. It confirms what we believe to be true, and it puts our search for solutions on pause. Well, guess what? It’s time to hit play again and find those solutions, my friend!

So, here’s the purpose of this article I’ve written just for you. It’s here to ignite a fire within you. I want to inspire you to take action, whatever that may be. It’s time to grab the bull by the horns, or in our case, the hairdryer by the handle, and make things happen!

Jay Chapman is a Senior Coach at The ZING Project. For more information on how ZING can support you, email: jay@zingcoach.com.au

108 Hair Biz Year 17 Issue 4

Nurturing Strong Relationships while Running Your Salon: Finding the Sweet Spot Between Friendships and Professionalism.

By Rachel Vella

Running a salon comes with its own difficulties. One major challenge is figuring out how to be friends with your team while still being professional. It’s like trying to balance on a thin rope – you want a close team, but you also need clear rules.

To do this, we need to look at some important areas and think about how we’re acting. I think there are three areas in our business that really affect the line between being close to our team and being “too close” to them.

1. Building Solid Connections through Shared Values

Imagine your team as a group of friends who care about the same stuff you do. When everyone’s on the same page, good things happen. Ideas flow, talking becomes easy, and your salon becomes a happy place where everyone fits in. Having things in common creates a sense of togetherness that makes your team feel special.

2. Balancing Being Friendly with Being Professional

Picture this: you’re trying to balance on a line between being friends and being serious at work. It’s fine to chat about personal things sometimes, but when it starts affecting work or giving some people special treatment, it’s time to rethink things. It’s like juggling being buddies while still getting the job done right.

3. Finding the Middle Ground

Start by making sure everyone feels included and treated fairly. Nobody should feel left out. Teach your team how to share advice in a helpful way. This helps everyone learn and grow while keeping a respectful distance. And remember, you’re the one leading the way. Show your team how to be nice while still doing things professionally.

4. Fairness for All

Remember, it’s not just about being friends – it’s about treating everyone the same way. When it’s time to decide on things like leadership roles, base your choices on what people bring to the table, not just who they hang out with. This way, your salon becomes a place where everyone knows they’re being treated fairly and with respect.

5. Striking the Right Balance

While having a close team is important, it’s also crucial to know when to draw the line. If things get too personal, it can mess up how things work. By showing respect, keeping things professional, and making sure everyone feels part of the group, you’re creating a salon where everyone works together happily and smoothly. Remember, the real magic happens when you find that perfect balance between friendship and professionalism.

In the realm of running a salon, nurturing strong relationships is a foundation of success. By navigating the delicate balance between friendship and professionalism, you’re not only cultivating a thriving salon but also a space where individuals flourish both personally and professionally.

Rachel Vella is a mentor for mastering mindset and business growth. Get in touch at connect@rachelvella.com

@mrsrachelvella

Creating A Culture of Feedback.

By Louise May

Dwight Hodge grew up in a hairdressing family, his parents Ian and Trish, owned Ian’s Hairdressing, ID Hair, and Walk Up Cuts & Colours. Dwight resisted hairdressing, instead studying a Bachelor of Fine Arts at the Victoria College of The Arts.

However, at 23, he was drawn to a hairdressing apprenticeship. Over the following years, he grew into leadership roles, completing a Cert IV in Training & Assessment and eventually shifting focus to the business side of running their salons.

After facilitating Business Seminars for Schwarzkopf and Indola across Australia and into Asia, Dwight’s passion for lifelong learning, led him to study coaching. In 2019, Dwight qualified as a Master Practitioner of Neuro-Linguistic Programming (NLP). He holds a Cert IV in Business and Personal coaching and is an accredited International Coaching Federation (ICF) coach. He is also the owner of two hairdressing salons in Melbourne.

Editor Louise May chats with Dwight about the launch of his recent co-written book “Feedback”.

Can you share the inspiration behind writing this book?

A conversation with my co-author, Shelley,

sparked the idea for the book. As coaches, we regularly see the adverse effects and consequences of poor or limited feedback on individual performance and business success.

We wrote the book to flip many people’s negative associations with feedback. The book shines a light on the considerable impact effective feedback has on retaining top talent, reducing team member turnover, increasing trust levels, accelerating individual growth and development, team culture, accountability, and overall business results. Creating a culture of feedback is a simple three-step process. What’s even better is that effective feedback conversations are fast and free!

Feedback is often associated with negative connotations. How does your book aim to change this perception and help embrace feedback as a positive tool for growth?

Feedback’s negative association predominantly stems from our experiences growing up and working. It has often been poorly given, non-specific, without consideration or context and is primarily

unexpected and uninvited.

The book uncovers a fresh approach to feedback. Traditionally, the giver of feedback instigates the conversation and takes control. The three-step feedback model flips this, giving the person seeking feedback power. Having control over the feedback conversation gives the seeker ownership over their growth and development, shifting their association with feedback from a negative experience to a positive one.

Could you elaborate on the unique approach you have developed for incorporating regular feedback into leadership practices?

Traditionally, feedback flows from the top down when a leader shares feedback with a team member. Research shows it’s often delivered cold, well after the fact, and saved up for monthly or quarterly performance reviews. Unfortunately, in many businesses, feedback is never shared at all. There are three components of an effective feedback conversation.

110 Hair Biz Year 17 Issue 4

Firstly, you need to connect with the other person and build rapport. Be careful not to confuse a good personal or working relationship with rapport. They are different. Second, seek feedback before giving it. As a leader, this is important as it highlights to your team that you respect their opinion and point of view. That you are willing to listen and you’re open to personal growth. Your team also become aware by seeking feedback they are in control and take ownership of the conversation, its potential learnings, and their personal growth and development.

Third, when giving feedback, ensure it is 100% for the other person. If you’re providing feedback for any other reason, don’t! It never ends well. Also, avoid the dump’n’dash. Ask permission before sharing your feedback. You don’t want to launch into it and retreat just as hastily. If you do this, the other person’s natural reaction will be to throw up their defences and shut down, failing to hear what you’ve shared or any potential value it may have offered them.

This new approach to feedback isn’t just for leaders. The actual value of effective feedback is realised when feedback becomes part of your culture and is embraced by everyone in your business.

Could you give an example of how effective feedback can contribute to both individual growth and team cohesion within a workplace?

Imagine six months from now, your team are seeking feedback from each other, and these conversations are a regular part of your daily business rhythm. Through seeking feedback, your team create open and honest communication channels, a depth of trust, a willingness to listen and share, and are committed to holding each other accountable, which leads to a more effective team and better business results.

As individual team members seek specific feedback on areas they want to grow and develop, everyone becomes more engaged and invested in each other’s success.

For you and your team to consistently seek and share feedback, everyone feels heard and supported and sticks around.

What are some key strategies or tips from your book that can be applied so feedback is well-received and leads to productive outcomes?

Although you can’t control how others act or react, and there are no guarantees your feedback will be well received, here are three tips you have control over.

Clean.

Keep it simple and stick to the facts. Use clean language and offer feedback that is observable or measurable. Steer clear of feedback based on your feelings and emotions or a third party and hearsay.

What is your intention for giving feedback?

Go for it if it’s 100% focused on the other

person and their growth and development. If for any reason it is not, don’t go there! Refrain from giving feedback when it’s about you or your ego, when you want to feel better about yourself, offer it to put others down or prove your superiority. You may feel your feedback is about them at times, yet on closer review, it fails to be of any value. Potentially, you are just venting or attempting to get others to do things your way because it makes sense to you. However, it may not suit them.

Current.

Feedback does not have a used-by date. However, it does have a best before. Share your feedback as closely as possible to the action or behaviour occurring. Forty-eight hours is a good guide, as the situation and any related circumstances or relevant context you refer to should still be fresh in their mind.

Contextual.

Connect the feedback you share to a specific area of development the other person has previously sought feedback on. Alternatively, connect your feedback to the business’s

purpose or values. Aligning the feedback, you share to their personal growth and development, the business purpose, values, or expectations gives the context often missed when sharing feedback. Giving context allows them to understand why you are sharing the feedback and connects the detail of your feedback with the bigger picture of personal goals and expected standards.

SCAN the QR Code to get your copy of ‘FEEDBACK’. Leigh Winsor and Eoin McCarthy

No One is Looking at You.

By Lisa Conway, The Zing Project

I am currently writing a book for the general public. I think it’s called “No one is looking at you”. I want to explain the things that I think as hairdressers we all know but we take for granted. Amongst many other things, I want to help navigate the reader through some of the things we as industry professionals take for granted.

We don’t have all day to transfer knowledge, we just wouldn’t get anything else done. I want you to think about if you are holding back the gold nuggets and maybe you could think about a way of educating your clients more. Maybe a blog or just more than the photos of the backs of people heads, maybe write more, share more. Here is just a tiny bit of what I think they don’t know and an example to you the salon owners, as to how I think you could add value to your clients.

Let’s get one thing straight. Grey hair is a blessing for the lucky who will have to think about it if they live long enough. Yes, it is a privilege to live long enough to complain about the greys.

Lots of people find that when they go grey, their hair becomes coarser than before they were grey, so it will require a new set of skills and products to transition and manage the change. Like anything to do with the aging process, this coarseness can generally be attributed to less shine and moisture – both of which can be easily looked after with a great stylist and quality home hair care routine. I got you.

Some grey hair is beautiful when it’s looked after by a great cut and styled well, just like any other hair colour. I call it a senior blonde that comes without the regrowth! Personally, I think that grey hair shouldn’t be too long, with a few exceptions to the rule. If you do have grey hair and love it long, there are some fabulous images of older women with grey hair that is for the most part “up”. It is so much easier to have it longer and up than for you to be doing the blow wave daily thing. I also think up hair creates a much softer frame around a wonderful ageing face.

I think the trick with grey hair is that it looks great on people who have contrasting skin.

Consider, if you were to look at everything through black and white lenses, you wouldn’t see the colour – only the depth of the shade. That’s why grey hair looks fabulous against a darker skin – take perhaps a Mediterranean skin, generally an olive skin that might have seen 50 or 60 years of sunshine, not to mention very dark brown eyes. When the skin’s depth of shade is much deeper than the hair, it’s

the contrast that makes it pop.

Some grey just washes people out, this is because the hair is the same level as the skin, the eyebrows, and the eyes. It’s not that salt and pepper grey can’t look great it most definitely can, there can be a lovely softness to this colouring, it is less striking, more subtle and that may be a great personality match too.

Make up is a must for every woman on the planet, in my opinion, and for most, less really is more. What I really feel sad about is when I see women who don’t wear any make up at all, who have grey hair, and get what I call the “husband cut” (same length on the top, back, and sides – it’s just so nothing!) It looks like they don’t care, when I think they do care but they have slipped through that crack where their hairdressers suffer from the phrase” so what are we doing today”? If you are ever sitting in a salon chair and the hairdresser says that, run like forest Gump. You deserve more respect than that.

I think this client just needs someone to show them a better way to do the minimum look.

Everyone should experience style. I know some wouldn’t know (or care) a good haircut if it smacked them in the face. Old habits die hard, but once a hairdresser, always a hairdresser. In my opinion, a great haircut will do more for you than any other vitamin tablet sold in any health store. The trouble is some people have never really experienced the joy of looking and feeling good.

That reminds me of when I was learning to garden, and I was reading a book written about the late Edna Walling and her legacy about gardening. Edna was a famous Australian gardener, though she’s long gone now her style continues. She said it takes no longer to plant a well thought out tree or shrub than it does to plant any plant. The same can be said for the haircut. If you are going to use your time to get a haircut, get a great one. Likewise, a plant that’s perfect for your soil position and climate will thrive with little to no attention required by you, it is the same with a haircut.

In my book, I will be giving a shout out to those who colour their hair at home out of a box. “This one size fits all approach to your hair is not the best you can be. If you can slap the colour on at home, then maybe it’s just a tad standard. And you are selling yourself short.

A great colourist can change your world and usually in just one visit.

I think the damage that is done to your hair from applying that box colour over the previous ones, does nothing for your hair condition. It really is a disaster waiting to happen. You may get away with it for a while, however it will eventually get out of control.

The reason you will get into trouble is because when it’s just you and the $16 box, neither of you have a clue. It’s a roll the dice at best. In a hair salon there are hundreds of options, so your formula is literally tailored to your needs, your hair type, your texture,

your grey. You deserve more than a one size suits some.

Another common reason people opt for box colour is money, people don’t see the value of a great colourist only because they have never experienced the joy that it brings. Most people never do the research to find a great place. They want to be able to walk in off the street and be taken straight in! The truth is: the great ones have a demand for their skill set. You need to make an appointment. Stop complaining that you are never happy with the result.

It’s a person’s choice on where they spend their money but when it comes to value for money great hair that is healthy, full of life and has a wonderful shine is priceless and sexier than anything else. Surely there are other places you could cut back on your spending so that you can have your hair done by a professional and be absolutely rapt so that every time you see yourself in a mirror you smile. YES, great hair feels that good.”

If you want to be an outstanding salon, you need to do outstanding things. Get into the heart and soul of your client. Get to know them & educate them so that you can serve them better. After it is all said and done it’s a service industry after all.

For more salon wisdom, email me at lisa@ zingcoach.com.au, visit my website, find my video tips on YouTube or read my books, all available in paperback , eBook, and Audio www.thezingproject.com.au

Hair Biz Year 17 Issue 4 113

Exit Interviews: The REAL Reason Your People Are Leaving!

By Kym Krey

At some point, pretty much everyone in your business will leave. There’s no escaping that. Recent data (NAB Behavioural Insight Report) showed that 1 in 4 Australians are thinking about leaving their current job- yep, potentially 25% of your workforce- which is a little scary if you’re a business owner!

When someone decides to leave your workplace, there are 3 things you can do:

• Send them off with a bunch of flowers but leave it at that.

• Get bitter and twisted, making them another one of ‘those staff’ (not recommended)

• Use the opportunity to gain vital information about their experience working with you and ultimately, what caused them to leave. (win!)

What we’re talking about is an exit interview.

What’s it really like to be your employee?

It’s very likely that you’ll have a different perception of what it’s like to work for you than your employees would say from their actual experience. It’s only human that we amplify the good bits, downplay the stressful parts and generally think we’re doing a wonderful job of creating a great place to work!

Also keep in mind that no matter how much you say, “I’m always open to feedback”, current team members don’t always feel comfortable sharing their true feelings in case they injure the relationship or put their job at risk.

You think everything is fabulous…. and then comes the bombshell resignation.

Ideally, of course, you’ll have systems in place to minimise this risk like religiously making time to talk one-on-one to each of your team members briefly each week and in more detail every month, creating opportunities to ‘check in’ and hear what’s great, where they need help and what’s causing them stress.

An anonymous team/culture survey (yes…. genuinely anonymous. It doesn’t matter who said it.. it matters that you now know) a couple of times per year to check their perspective on all the important areas is another excellent opportunity to become aware of potential issues or blind spots before they result in staff loss.

*You can grab my Team Culture Measuring Stick FREE DOWNLOAD on my website for exactly this purpose*

But your last line of defense when someone does choose to go is an exit interview, which is a golden opportunity to get up close and personal with the inner workings of your business – the good, the bad and the ugly.

When it’s done well, an exit interview can reveal a lot, giving you real insight into what it’s really like to work for you… not just what your recruitment ad says.

It can provide crucial understanding about why people felt they needed to leave, and more importantly, what may have kept them happily employed longer term. I know you’ll likely hear “It’s not you… it’s me. I just need a change” in that ‘I need to talk to you’ conversation but is that really the whole truth? When you’re absolutely on fire, completely engaged with a role you love and excited about your future, ‘change’ doesn’t seem as appealing now, does it?

So what makes a great exit interview?

A really good exit interview is not just a series of questions or a tick and flick exercise. There’s definitely a skill to it.

It’s not just a chance to remind them of their contractual obligations, instruct them on handing over client details or try to woo them back with bonuses. An exit interview is a chance for your employee to reflect on their time working with you, consider when they felt most excited and supported and when they may have felt frustrated, unfairly treated, bored or unappreciated, but to generally share their experiences to help you understand what it’s like to be them, to help you create a better working environment for remaining and future team.

This is not a time to defend yourself even if

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you disagree with what is being said. These experiences are very real for them and have contributed to their decision. Whether or not you think it’s true, it’s true for them. Their perception is their reality and it may just be another team member’s perception too, so wouldn’t it be better for you to hear this now?

Be calm and curious enough to approach this conversation with a ‘help me understand’ mindset and the gratitude to say, ‘Thank you for sharing this with me’.

Making the time for an effective exit interview will help you:

• identify the real reasons staff are leaving

• notice ‘trends’ or common feedback from several staff

• offer a positive ‘exit experience’ (they’re more likely to speak positively to other potential staff)

• highlight where your culture or coaching practices need attention

• identify problems or pain points

• improve employee retention

And considering that the total cost to the business of advertising, recruiting, training and loss of income being short-staffed is skyrocketing, these points are important for any business!

How to do an exit interview:

1. Who: Ideally, get someone you trust but who didn’t work with the departing employee to run your exit interview. It’s not ideal to do this yourself or for it to be done by their direct manager, given that people mostly leave managers, not companies. Using your business coach or a trusted friend who is experienced in this area can help remove the emotion and ensure your departing employees feel safe to share honest feedback.

2. Where: Get away from the salon and find a private space to have this conversation. Not in your back room, not in the coffee shop next door where all the staff know you. Meeting them off-site is a far better idea. I’ve seen business owners meet their employee for a gentle walk through a park or sit on a quiet park bench to have the chat. Don’t make them come back into the business after they’ve moved on.

3. When: If you’re doing your exit interview while they’re still employed, try to do this in their last couple of days and if you’re doing it after they’ve left, aim for no longer than 1-2 weeks maximum.

4. How: Always have this conversation face-to-face, or if that’s not possible via video call. Don’t send them an impersonal email or hand them a survey or, as well as making their last experience a negative one, there’s little chance you’ll get the honest information you need.

What to cover:

Here are some topics or questions you might like to include:

• “Looking back, what attracted you to this salon?”

• “What were some of your most positive

experiences?”

• ”Tell me about your initial induction/ onboarding experience. What was it like in your first few days?”

• “When did you feel most proud of yourself?/ What was your proudest achievement?”

• “What were some of your more difficult experiences? What prompted these?”

• “How did you initially see your future with us?”

• “What would you have liked to be different about your time with us?”

• “What has prompted your decision to leave?”

• “Is there anything else you think we should know from your perspective as a member of the team?”

Building trust.

Without trust and safety, you’ll get generic, safe feedback - and that’s a waste of everyone’s time.

• Set expectations: Let your team member know in advance why you’re doing the exit interview, who’ll be doing it, and the kinds of questions you’ll cover. This is not the time for surprises. ‘’It’s important to us to build an environment that is positive, fun, challenging and rewarding but we don’t always get that right. Your insights into what you enjoyed, what you didn’t and what would have made it a more positive experience will be invaluable”.

• Address their fears: Let them know what will happen with the information they share, i.e., who’ll be seeing it, if it will be recorded on file etc. Even if someone external does the interview, if they think it will go straight back to their manager, they’ll often be less willing to share, especially if they need a reference for a future position! ‘This is how they felt’ rather than ‘She’s angry that Sally did X’ is appropriate.

• Say Thank You: A great way to start the conversation is by taking a moment to say thank you for the contribution that they made to the business and to the team and to let them know that their efforts made a difference.

• Build rapport: Talking about something unrelated to work initially such as the kids, their hobby or sport etc can put them at ease and keep relaxed. When you’re comfortable, you can begin with something like “I really appreciate you taking time to have this chat with me today. The purpose of our conversation is to help me understand your experiences with us, so I’m happy to hear whatever you have to say. Initially, what I’d like to understand is ….”

What you’ll likely learn in an exit interview:

• Rewards that you thought were fabulous just weren’t as exciting to them:

Learning: Not everyone likes to be rewarded in the same way. Understand what works for each employee.

• They wanted more of your time/ You were always too busy for them.

Learning: You’ll always have a gazillion things to do but there are few priorities more important in a service business than your team. Make time for them. Prioritise them if you want them to stay and grow, otherwise.. when they’re bored, they’re gone!

• They got sick of working with toxic/ indulged staff

Learning: That person who causes so much stress but you’ve been telling yourself you can’t afford to lose or there’s nothing you can do… just cost you a team member. Your team are over it and they’re watching to see what you do. If you don’t deal with it, this is how they’ll deal with it.

• They needed flexibility:

Learning: Today’s workforce prioritise lifestyle and family probably more than their predecessors, so you can expect this to factor into their working hours wishlist. If they’re productive, profitable, and a valued member of your team, be flexible where you can. Show them how to earn well so they’re productive when they are there, and so they can also enjoy their family and lifestyle too. (Be honest… you would have loved that roster too, right?)

• It wasn’t ‘just’ a job to them:

Learning: They didn’t want to come to work and ‘do clients’ week after week. They wanted to come to you to learn, to see progression and feel excited about their development. They wanted opportunities to grow, but you wanted them to just ‘do their job’. They wanted leadership.

If you’re brave enough to commit to these and you’re emotionally strong enough to remain calm and curious, exit interviews can be a game-changer in helping you create the kind of workplace culture where great staff really want to hang out and invest their precious time.

Every day, each one of your staff have the opportunity to walk out your door and find another job- and they know that there are more than enough jobs out there to find.

So, every day, they must come to work and choose you- and they must keep choosing you day after day after day, not because they need the job, not because you pay them more than anyone else, but because they feel connected to what you’re doing, they feel valued and important, they have opportunities to grow how they want to grow and there’s nowhere else they’d rather be.

Until you achieve that, great exit interviews will help guide your way.

*Remember to grab my Team Culture Measuring Stick FREE DOWNLOAD from www.kymkrey.com.au

Kym Krey is a veteran, highly trusted salon industry business coach and leadership mentor. She’s the expert you’ll want in your corner when you’re ready to turn your business around or take that next big leap. Get in touch @kymkrey or www.kymkrey. com.au

Hair Biz Year 17 Issue 4 115

Mastering the Art Of Branding: Strategies For Creating A Lasting Impression.

By Kate Henderson

In a competitive industry like ours, standing out is more than just about offering great services. The game-changer is how you market those services. At Elysium Hair Brisbane, we’ve crafted a 360-degree marketing strategy that engages our clients at every touchpoint. Let’s delve into how we do it.

Integrating Brand Elements for Cohesive Identity

A brand is more than a name or a logo; it’s an experience. At Elysium Hair Brisbane, we pay attention to every detail to create a cohesive brand identity.

Brand Voice

Our brand voice is warm yet professional, mirroring the friendly and expert atmosphere we aim to create. This tone isn’t limited to our customer interactions; it’s integrated into our social media posts, email campaigns, and even our internal communications.

Brand Colours, Texture, and Fonts

We carefully select our brand colours to evoke a specific mood and aesthetic. Even the textures and fonts in our promotional material are in line with our overall brand experience. The aim is to be visually cohesive across all platforms.

Values and Brand Personality

Our values act as the pillars supporting our brand. We believe in providing unparalleled service, promoting sustainability, and genuinely caring for our customers. These values inform the unique personality that sets Elysium apart in the hair industry.

Platform Utilisation

We make extensive use of Google and Instagram to engage with both potential and existing clients. Regularly posting meaningful content keeps Elysium Hair Brisbane in our audience’s daily online journey.

Customer-Oriented Email Marketing

Our email campaigns aren’t just about pushing promotions; they’re informative, engaging and tailored to individual needs. Providing valuable hair care tips and exclusive offers keeps our clientele engaged and encourages repeat visits.

Community Engagement

Community is key to our ethos. We not only provide services but also engage in local events and causes. This resonates with our audience and builds a deeper, more meaningful relationship with them.

Award-Winning Services

Our commitment to excellence has been recognised through numerous awards. These accolades serve as badges of trust for new clients while reinforcing the faith that our existing clientele has in us.

Advanced Software and SEO

We make technology our ally through the use of advanced software tools that streamline operations and assist with data collection. On the SEO front, targeted keyword optimisation increases our visibility, making it easier for clients to find us.

Phorest Ads Manager: A GameChanger

Having an in-house social media manager is a luxury, but not a necessity, thanks to Phorest Ads Manager. This tool allows us to run polished ad campaigns that generate revenue. It offers customisable templates

designed by experts, real-time ROI tracking, and methods to find new clients, target existing ones or even recover lost ones. It’s an invaluable asset that makes a substantial difference to our bottom line.

Google Reviews

The power of customer feedback cannot be underestimated. We actively engage with reviews on Google, ensuring that each client feels heard and valued. This strategy has significantly contributed to our strong online reputation, making us a top choice for hair services in Brisbane.

Partnering with Sustainable Salons

Our membership with Sustainable Salons amplifies our reach to like-minded clients. Being part of a community, that values sustainability not only aligns with our ethos but also enhances our credibility among those seeking eco-friendly service providers.

The Meet Your Stylist Quiz

Our innovative Meet Your Stylist Quiz, inspired by the Beyond the Technique podcast, matches clients to stylists based on various factors. This not only elevates the client experience but also aids in customer retention.

Kate Henderson Elysium Hair Brisbane @elysiumhairbrisbane www.elysiumhairbrisbane.com.au

Fresha Users Boost Occupancy by up to 44% with new Feature Built to Reduce Calendar Gaps.

Fresha’s newly optimised online booking system puts beauty and wellness businesses in control of optimising their own schedules, leading to a 44% increase in occupancy for users.

Fresha, the booking platform and marketplace for hair,m beauty and wellness, has optimised their online booking system to intelligently prevent gaps between appointments, and ensure back-to-back bookings. It’s a simple yet powerful way for beauty and wellness businesses to maximise efficiency and create more availability every day. The feature addresses a widespread issue in the industry: unbookable calendar gaps cost businesses hours of availability each week. With this new feature, Fresha users are already seeing a 44% increase in occupancy.

Powered by an algorithm built from scratch by Fresha’s engineers, the smart scheduling feature helps businesses earn more every day without costing them anything, while continuing to provide clients with the best online booking experience in the industry. It builds on Fresha’s position as the most innovative, value-rich booking platform for beauty and wellness.

Seamlessly integrating with the rest of Fresha’s appointment management tools, the new feature:

• Takes zero effort to use. Users can switch it on with a single click.

• Gives users full control, with the ability to automatically reduce calendar gaps based on their schedule, or eliminate them

completely.

• Optimises bookings from all sources, including bookings through a business’s website, Google Search and Maps, social media, or the Fresha marketplace.

Early feedback from Fresha’s users has been overwhelmingly positive. “This is a dream feature of mine,” said Chris Ward, founder of London-based barbershop Huckle The Barber. “Gaps between bookings cost us hours each week, and no client wants to get a phone call asking to move their appointment. Fresha lets us avoid those awkward gaps and serve even more clients every day – it’s a game-changer.”

Jeremy Miller, Head of Product at Fresha, highlighted the significance of this feature for the industry. “Calendar gaps have been a painful, costly issue for beauty and wellness

businesses for years. With smart scheduling, those days are over; the feature sets a whole new standard for online booking.”

“With more availability every day, businesses with Fresha are set to grow faster than ever,” added Nick Miller, Fresha co-founder and Chief of Product. “Every feature we create is aligned with our goal of offering unmatched value and empowering beauty and wellness businesses worldwide. No other platform offers features as powerful or easy-to-use as ours – all for no subscription.”

Fresha is powered by all-in-one free business software with integrated payments. Each month, tens of millions of appointments are discovered, booked and paid for, with salons, spas and barbershops on Fresha. 100,000 partner venues in over 120 countries use the Fresha platform to manage their operations with best-in-class intuitive, full-spectrum, subscriptionfree business software. Fresha transforms beauty and wellness business operations by enabling the acceptance of online appointment bookings, processing of card payments and managing customer records, along with automations for marketing, staffing, product inventory and accounting, all in one place. Launched in 2015 originally under the name Shedul, the company rebranded to Fresha in 2020.

For more information, visit www.fresha.com, download Fresha on the App Store and Google Play or follow Fresha on Facebook and Instagram.

Stagnating in Business? Rethink Time to Move Your Hair Salon Forward.

As a busy hair salon owner, you possess a unique set of skills, expertise, and vision that contribute to the success of your business. After all, there’s probably a handful of reasons that pushed you to open your doors in the first place, besides money. But what are they? Because we bet that lately, that vision faded in the background of your daily operations.

Nowadays, you spend your time juggling the roles of a therapist, manager, marketer, and everything in between, at the detriment of the goals you’ve set for your business.

Let’s be real; in the midst of serving clients and ensuring smooth salon operations, it’s easy to lose sight of your true potential and the driving force behind your business’s growth. Wearing multiple hats prevents you from dedicating enough time to do it all. Your salon has become stagnant and your dreams of expansion fades as quickly as your energy.

But there is a way to break free from this cycle and unlock the full potential of your business. It starts with creating more time in your daily operations. By deliberately carving out time for the activities that truly drive growth – and utilising the best tools technology has to offer – you can reclaim your role as a visionary and push your business forward. That’s why it’s crucial, right at this moment, to take a step back and ask yourself:

Are you currently working on your business, or are you trapped working in it? Better yet, have you simply created yourself a job?

Creating more time in your business operations is not just a luxury; it’s a necessity for sustained growth and success. It’s time to recognise that your business has its own persona, aspirations, and path to success.

Your responsibility is to provide your salon with what it needs to flourish, even if it

means implementing tech and automation, outsourcing, separating yourself individually from the business. Because yes, you are a therapist and business owner, but your salon is more than just an extension of yourself.

Embrace Your Role as a Visionary

As a hair salon owner, you have a unique set of skills and responsibilities. Not only are you a talented therapist, but you also play a crucial role in shaping the future of your business. However, balancing the visionary and integrator roles can present significant challenges. The visionary is the creative strategist who dreams of new milestones and sets goals for the salon. The integrator focuses on executing the vision and ensuring the daily operations run smoothly. It’s essential to recognise the distinction between these roles and understand the importance of embracing your role as a visionary to drive your salon’s growth.

Imagine being responsible for managing appointments, attending to clients, marketing your services, training staff, and overseeing finances—all while trying to craft a strategic roadmap for your salon’s future. The sheer volume of tasks can consume your time and mental energy, leaving little room for strategic thinking and planning. By stepping back and giving your salon what it needs to thrive, you create the space for innovation, expansion, and ultimately, achieving your goals.

But let’s be clear: separating yourself from the daily operations doesn’t mean disconnecting

from your salon. Rather, it allows you to gain perspective, identify growth opportunities, and make decisions that propel your business forward. Through delegating tasks to one or more team members and utilising the tech tools at your disposal, you create a supportive environment where everyone can contribute their expertise, freeing you to focus on strategic initiatives and cultivating the unique vision that sets your salon apart.

Create an Organisational Chart

A crucial step in gaining more time and effectively growing your hair salon is to create an organisational chart. This visual representation helps to clearly identify the roles and responsibilities required for your salon’s success, even if you currently fulfil all of them yourself. By taking the time to create an organisational chart, you gain valuable insights into your salon’s future needs and pave the way for streamlined operations and focused growth.

Visualising the required roles and responsibilities within your salon brings numerous benefits. First, it provides clarity and structure, allowing you to see the bigger picture of your business and how each role contributes to its functioning. This clarity enables you to identify gaps and opportunities for expansion, whether it’s hiring specialised therapists or delegating certain tasks to free up your time. Additionally, an organisational chart nurtures better communication among your team by defining reporting lines and highlighting collaboration opportunities.

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Let’s walk through a step-by-step guide on creating an organisational chart for your hair salon:

● Start with the core positions: Identify the essential roles that are critical for your salon’s operations, such as receptionist, hair stylists, marketing coordinator, customer service, Visionary/CEO, Integrator/COO, CFO

● Define reporting lines: Determine the hierarchy and reporting structure within your salon. Clarify who reports to whom to ensure smooth communication and accountability.

● Assign responsibilities: Clearly outline the responsibilities and tasks associated with each role. Be specific about the key duties, areas of expertise, and goals for each position.

● Include future roles: Anticipate the growth of your salon and consider roles you may need to add in the future. This could involve positions like an operations manager, social media strategist, or business development specialist.

● Leverage flow chart apps: Utilise userfriendly flow chart apps, such as Lucidchart or Canva, to create your organisational chart. These tools provide pre-designed templates and easy-to-use features that streamline the process.

Consider that one role on the chart doesn’t need to be a full time staff member. It could be outsourcing your bookkeeping three hours per month, hiring a cleaner for a deep salon sanitising once a fortnight, or letting Digital Health Co manage your website with a care plan.

Remember, creating an organisational chart is not just a one-time task; it’s an ongoing process that evolves with your salon. Use the tech tool mentioned at the end of the article and regularly review + update the chart as your business expands and new opportunities come up. By visualising your salon’s roles and responsibilities, you can gain the clarity and structure necessary to delegate, streamline operations, and ultimately create more time for strategic decision-making and growth.

Assessing Time Allocation and Task Value

It’s important for you as a hair salon owner to have a clear understanding of how you allocate your time and the value of each task. Because guess what? Understanding the value of each task is crucial for effective time management. Not all tasks hold the same weight in terms of their impact on your salon’s growth and profitability.

By categorising tasks based on their value, you can allocate your time and energy more effectively, focusing on activities that have the most positive impact. This simple yet powerful exercise involves recording every activity you engage in throughout the day, from providing treatments and managing appointments to handling administrative duties and promoting your salon. Taking the time to assess your time allocation means you’ll gain valuable insights into where it is spent and identify opportunities for improvement.

High-Value Tasks

Engaging with clients: Building strong relationships, providing personalised consultations, and delivering exceptional customer experiences to foster loyalty and positive word-of-mouth.

Strategic planning: Developing marketing strategies, exploring new service offerings, and identifying growth opportunities to stay ahead in the competitive hair industry. Staff training and development: Investing in the skills and knowledge of your team to maintain service excellence and a positive salon environment.

Medium-Value Tasks

Administrative tasks: Managing appointments, organising client records, and ensuring efficient salon operations. Social media management: Engaging with your online audience, sharing updates, and promoting your salon’s services to attract new clients.

Low-Value Tasks

Data entry and basic bookkeeping: Handling routine administrative tasks that can be streamlined or delegated to free up your valuable time.

General housekeeping: Routine cleaning and maintenance tasks that can be outsourced or scheduled efficiently.

Streamlining and Automating Business Processes

In the fast-paced life of hair salon ownership, a lack of automation around general tasks can hinder your daily operations. The alternative? Well, it is a game changer. By identifying areas that can benefit from efficiency improvements and harnessing automation tech tools, you can reclaim precious time and focus on what truly matters.

From appointment scheduling and inventory management to client communication and marketing, there are numerous opportunities to streamline operations. You might already have a scheduling software, but if you feel burned out and your business stagnant, it is time to take a good hard look at other salon aspects that could be automated. A functional, beautiful, and mobile-friendly website is a great place to start.

Your website serves as a virtual storefront, providing potential clients with a glimpse into

your salon’s offerings and creating a strong first impression. As such, it is essential to not put it aside and optimise it to the best of its ability. A well-designed website not only saves time by providing essential information upfront but also acts as a powerful marketing tool, attracting new clients and setting you apart from the competition.

Along with a website, we highly recommend focusing on your business manual. It is common for hair salons to refer to their “manual” as a pile of messy papers and checklists hidden in the backroom that hasn’t been updated since the salon opened. But guess what? Keeping your business manual organised and updated can make a real difference for your team and customer experience. To make your business manual management time-efficient, store it online, where your team can access it easily. A digital business manual provides a centralised hub that will promote efficiency for your admin, professional development for your team, and growth for your salon.

As a salon owner, it’s crucial to prioritise business growth and create more time in your operations. By embracing your role as a visionary and separating yourself from dayto-day tasks, you can unlock your salon’s full potential. Remember, you are not your business, and it’s essential to give your salon what it needs to thrive. Now it’s time to take action. Prioritise business growth, delegate tasks, and focus on activities that propel your salon forward.

Digital Health Co is a Melbourne-based web design agency helping the hair, beauty, and aesthetic industry shine online. By blending our industry background with tech expertise, we help salons grow their online presence and revenues.

Learn more about Digital Health Co www.digitalhealthco.com.au/

Miro is an online platform that provides hair salon owners with a digital whiteboard ready to create organisational charts and more. Simply sign up, create a team, and start visualising workflows and project plans. With its user-friendly interface, Miro is a valuable tool to help you optimise time and achieve your salon goals.

www.miro.com/aq/ps/organizational-chart

Losing A Team Member.

By Kerrie Di Mattia

To most in our industry Hairdressing is more than just a job; it’s a lifestyle! Its more than just what you do, it’s who you are and how you can express yourself, if you work in a team of people who feel the same way, who bounce ideas off each other, collaborate on projects, and inspire each other’s work then as cliche as it is, we often use the word “family” to describe our crew.

So, what sort of void does it leave, when one of the “family members” moves on?

I guess that depends on what they contributed to the team, in some cases we can send them off with a cheerful wave, close the door and never give them another thought…but others, well they can leave a huge void and a hole in your heart, or at the very least your roster, especially if you didn’t see it coming!

I chose this topic today, because it’s close to home for me and a lot of the salon owners I’ve spoken with over the past few months. I spoke to a beautiful salon owner only recently who was seriously considering throwing in the towel, finding herself increasingly frustrated at trying to nurture and navigate her team, only to have them change direction on a whim and change careers.

I’ve recently had 2 newly qualified team members resign within a week of one another, both amicably and both for genuine reasons, one to change direction and one to go down the Indi path and rent a chair.

Even though it threw a huge temporary spanner in the works, these days I handled things like this, way better than I would have a few years ago - I remember a time or two when something like this would have turned me into a complete basket case chanting “how could they do this to me” on repeat and plotting acts of revenge to make myself feel less of a victim!!!!

It was during one of these very times my friend and mentor Julie Piantadosi said one simple line to me…

They aren’t doing to you Kez; they are just doing it for them!

What a game changer that simple sentence was…

Now I’d like to give you some similar advice….

Every set back can be an OPPORTUNITY for a comeback!

It may not feel like it at the time but trust me, take a moment to let the dust settle, don’t rush into damage control and definitely don’t take it personally, rather see it as an opportunity to re-assess, rethink, restructure and reinvent, don’t waste time focusing on the negative, you are better than that!

Here are my tips for when the scales temporarily tip:

How to handle the news & what comes next:

Stay Professionall: Respond like a leader - Avoid reacting emotionally, as much as on some occasions and some circumstances, it may feel warranted!

Stay calm: and wish them well on their new journey, amicable ending, or not, you are in charge, and you set the tone.

Find out the WHY: Find out why they are leaving. Was it for more money or better opportunities? More life, less work etc., you need to know this information, understanding their reasons can give you insights to help you process the situation and where to up your own game, if needed.

Focus on your remaining crew: Let them know asap what’s going on. They will be feeling this too and are unsettled. How you handle this will have an impact on them either positively or negatively - it’s your choice. Remember, you’ve lost a team member, they may have lost a mate.

Reach out to your existing clients: Keep your clients in the loop about the situation. Once again be professional, the clients can also be influenced by how you handle the situation. Highlight your A-GAME to keep them coming back, when you reach out to those clients emphasise the quality and consistency the service they’ve received over the years and that you truly appreciate the loyalty they’ve shown.

Sweeten the deal: offer an incentive to the outgoing stylists’ clients, to keep them from following them to the next salon - I know of a salon owner who was so determined to keep the clients of his top colourist, when he left, he offered all his clients 50% off their next 3 colours!! Extreme, maybe, but it worked!

See the opportunities!

Team Refresh: This is a chance to refresh your team’s dynamic. A team restructure can bring fresh perspectives and ideas that could invigorate your salon’s culture. It’s a great opportunity to bring in new talent if you have a skills gap, or even better, see if someone on your team is ready to step

up and take on a bigger role. This not only leaves room to take on an apprentice and grow another superstar from the ground up, but also lowers your payroll!

Innovation: With a gap in your team, you have space to innovate. You might explore new services, techniques, that set your salon apart in your area.

Client Reconnection: Use this chance to reconnect with your clients that may have dropped off over time, sometimes a team reshuffle is just the nudge they need to return.

Spice Things Up: Nothing fills a hole quicker and gets the team back on track than some killer education or a retreat weekend away. It’s not just about learning new tricks, it’s like a secret weapon for boosting morale, when a team learns and grows together it forges stronger bonds among your crew which in turn improves your salon culture and your client experience.

Last but not least, shake up your salon’s vibe: A fresh coat of paint, or even just a good spring clean and rearrange can get your vibe back on track, it’s amazing how cathartic it is to de clutter. This will not only give your team a boost but keep your regulars excited to visit.

Remember, every setback is a steppingstone to something better!

Embrace the challenge, adapt, and evolve, and keep on moving forward in the epic industry.

120 Hair Biz Year 17 Issue 4

5 Ways To Make Every Day A Good Day In Your Salon!

By Timely

What makes a good day in your salon? Happy clients and staff? A calendar chock-full of appointments?

Feeling calm and in control? A quick and easy cash up? Heading home knowing your evening is free for family or personal time?

At Timely we want to help you have more good days at work. Heck, let’s go as far as saying we’re on a mission to make every day a good day!

We’ve consulted with top salon professionals and our own Timely team to list 5 things that you can do to crank up the happiness-dial in your business.

1. Make it easy to deliver a beautiful client experience

Happy clients equals happy staff. With Timely, it’s easy to give your clients the professional, personal service they deserve.

From booking online, to client notes and rebooking. It’s all smooth with Timely. Even getting paid can be easier. focus on your business instead of being caught in the detail of everyday.

When you check a client out, your terminal automatically displays the correct and final total with no danger of you typing in the wrong amount. So no awkward moments with your clients. Phew.

Charging a client $2.50 for a $250 treatment can and does happen! With TimelyPay and a TimelyPay terminal working together there’s no room for error.

All the salon experts agree, there’s nothing more annoying than customers who don’t show up. Or think nothing of canceling 10 minutes before they should be sitting down in front of you. With TimelyPay, you can put a deposit and cancellation policy in place that helps weed out your less committed clients. So, you’re not completely out of pocket if anyone’s a no-show.

Worried what your clients will think if you charge deposits of cancellation fees? We hear you and we’ve got plenty of help and advice to give you the confidence to say goodbye to wasted time and lost revenue.

Did you know that no-shows can cost a business on average $10,000 AUD per year (£5,000 in the UK)?

* Timely data reports

4. Cut out the admin

Take control and choose whatever payout schedule suits your business – daily, weekly or monthly. You can align your payouts to work with your bills and business needs.

With Timely you have the flexibility to pause payouts and ‘save up’ your balance for big expenses like new equipment purchases for your salon.

Want more good days at work?

Good days happen when you partner with good people. At Timely we know all about running a beauty business and our friendly, award-winning, local support team is always on hand to help you.

2. Enable your clients to take more control of their bookings

Everyone loves to feel like they’re in charge and that they’ve got choices. So empower your clients with online booking. They can choose the time they want, the therapist they prefer and even pop themselves onto your wait list if you’re fully booked (which you will be once you start using Timely!)

This leaves you free to do the 101 other things that need doing in your salon, instead of spending hours playing phone tag with clients.

22% of clients say online booking is the reason they return to a business.

3. Say goodbye to no-shows and costly cancellations

Owning your own salon is amazing. All that admin? Not so much. But just because paperwork is essential, it doesn’t mean it has to be hard work. With Timely salon software at the heart of your business, all those tasks like appointment reminders, consultation forms, follow ups and re-booking can be handed over to Timely. You remain in full control though and all your client communications can be personalised to reflect your salon’s unique brand so your messages always look like they’re coming from you – not us.

Did you know 58% of online bookings are made outside of business hours?

5. Get paid faster

We all know cashflow is king in the salon biz. With your TimelyPay terminal, funds could be in your bank, and available to you, the very next business day. And let’s face it, pay day is the best day of all!

Getting to grips with salon software can be scary, especially if it’s your first time. New clients often tell us they’re worried they’ll lose control of their salon or that they’re ‘no good with tech’. We promise you neither is true and we’re with you every step of the way.

We’re just a phone call or email away if you need us. And you’ll find our website jampacked with helpful articles and videos that not only help you when you’re stuck, but offer valuable insights and advice to help you smash your business goals.

Try Timely for 14 days for free

Put Timely’s beautiful salon software at the heart of your business and enjoy less admin, less end-of-day drama, fewer mistakes, a fully-booked calendar, more powerful business insights, more happy clients and a successful business. Which all adds up to more good days at work!

Try out 14 days of better days, with our free, no commitment trial at gettimely. com/register

/12ReasonsHair @12reasonshair

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