Beauty Biz Year 16 Issue 6

Page 8

PUBLISHER

Linda Woodhead linda@mochagroup.com.au

GENERAL MANAGER

Jarred Stedman jarred@mochagroup.com.au

e ot N s r o it d E

EDITOR IN CHIEF

Louise May louise@mochagroup.com.au

ADVERTISING MANAGER Nina Barbara nina@mochagroup.com.au

ART DIRECTOR

Kellie Woodhead kellie@mochagroup.com.au

ADMINISTRATION

Jess Richmond jess@mochagroup.com.au

CONTRIBUTORS Louise May Gay Wardle Alanna Douglas By James Vivian Chereine Waddell Paul Frasca Rebecca Miller Elle Wilson Angeli Marie Shaw Chrissy Alger Robyn McAlpine Gry Tømte Nicola Le Lievre Daniela Boerma Angela Sanchez Sarah Garner Kayla Zigic Kara Lehmann

OFFICE

PO BOX 252 Helensvale Plaza Qld 4212 P: 07 5580 5155 mail@mochagroup.com.au www.mochagroup.com.au

DISTRIBUTION

Australia Post - Print Post 100005498

PRINTING Printcraft

PUBLISHED BY mochagroup

PUBLISHERS OF

HAIR BIZ, Beauty Biz & Barber Shop Beauty Biz is published six times a year by mocha publishing ABN 65 091 846 189 No Part of the publication may be reproduced in any manner or form without written permission. Beauty Biz does not accept responsibility for unsolicited manuscripts, transparencies, original artwork or other material. The views expressed in Beauty Biz are not necessarily those of the publisher. No responsibility will be accepted if the publication is delayed or prevented by factors beyong the control of the publisher. No responsibility will be accepted for errors in copy, or for any loss arising from the failure of an advertisement or any part thereof to appear. © 2023 mocha group All rights reserved.

As we approach the close of 2023, it’s with great pleasure that I present to you the final issue of Beauty Biz for this year. In this issue, we are delighted to showcase the brilliance of several 2023 ABIA winners who have left an indelible mark on the beauty landscape. Congratulations to Karen Geiszler, honoured as Sole Operator of the Year, Alana Giovenco, named Dermal Therapist of the Year, Julia Green, recognised as the High Fashion/Editorial Makeup Artist of the Year, and Indie Spa, celebrated for having the Best Salon/Spa/Clinic Design. Your achievements are a testament to your dedication and expertise, and we are truly honoured to share your stories with our readers. We are equally thrilled to turn the spotlight on Brittany Vescio, the accomplished General Manager of Derma Aesthetics. Her insights into the industry’s dynamics and her unwavering commitment to excellence make her a true powerhouse. In addition, we present profiles of industry leaders such as HB Beauty and Fresh Face Beauty. These profiles offer a glimpse into the unique approaches and philosophies that have propelled these establishments to the forefront of the beauty industry. Last but not least, we meet and chat with one of our 2023 Beauty Squad winner’s - Elise Birchall! Our magazine is privileged to host a number of esteemed business writers and bloggers who bring a wealth of knowledge and advice to our readership. Their expertise spans a myriad of topics, from the latest beauty trends to business strategies that can empower salon owners to navigate the ever-evolving industry landscape. In the spirit of continuous improvement and raising industry standards, I want to emphasise the importance of delivering 5-star service to our clients. In an era where inflation and the rising cost of living pose challenges, providing unparalleled service is not just a goal; it’s a necessity. Clients must not only receive the service they expect but also feel the value inherent in the exchange. As a skilled beauty therapist, you possess a unique set of talents. However, in a field where expertise is abundant, what sets you apart? This is the question we encourage every salon owner, beauty therapist, and industry professional to ponder. The answer lies not only in technical proficiency but in the ability to exceed expectations consistently. It’s about creating an experience that lingers in the minds of your clients, making them not just customers but devoted advocates. As we bid farewell to 2023, let’s collectively embrace the challenges and opportunities that the coming year holds. May it be a year of continued growth, innovation, and success for each of you. Wishing you a safe holiday season and a prosperous New Year!

Lou x Warm regards,

Editor - Beauty Biz Editor in Chief - Mocha Group louise@mochagroup.com.au @louisemay_hairbeautybarber @mochabeautyaustralia


Articles inside

ABIA 2023 EDITORIAL/HIGH FASHION MAKEUP ARTIST OF THE YEAR

8min
pages 40-42

Skin Perfection: an unobtainable goal or a deliverable transformation?

4min
page 34

Elevating Your Glow-Up Game: Your Year-End Guide To Self-Care and Success Preparation

5min
pages 74-75

New Year Social Media Resolution (Let’s Get More Consistent)

6min
pages 72-73

Social Media Marketing Must-Haves for in 2024! Beauty Bosses

6min
pages 70-71

Beyond the Digital Horizon, There’s Marketing Opportunities You Might Have Overlooked.

7min
pages 68-70

Unveiling the Power of Entering Awards.

5min
pages 66-67

Confessions from a Recovering Micromanager.

11min
pages 64-65

Aligning Your Personal Values with Your Business Goals.

4min
pages 62-63

Leadership Creates Success.

2min
pages 60-61

Beyond the Treatment Room

8min
pages 58-59

Is the Juice Worth the Squeeze?

4min
pages 56-57

Protect Your Salon This Season! Christmas

4min
page 54

BLOG spot - Navigating Uncertain Times by Tapping into the ‘Quantum Symphony’

5min
pages 50-53

2024: The Year Of Limitless Leadership, Business and life fulfilment and success.

5min
page 48

Welcome to the New Era of Beauty & Wellness

8min
pages 46-47

Grow Your Business with Dermapen HOME™

4min
pages 38-42

How Important are Macrophages?

8min
pages 36-37

Meet the Beauty Squad 23 - Elise Birchell

8min
pages 32-35

Making Everyone, Feel Like Someone.

9min
pages 26-31

More Than Just A Haven Beauty

7min
pages 22-25

sip. steam. soak.

8min
pages 18-20

2023 ABIA Dermal Therapist of the Year Alana Giovenco

9min
pages 16-17

The Essence of Fresh Skin: A Journey Beyond Beauty

7min
pages 14-15

DRIVEN BY PASSION Brittany Vescio

13min
pages 10-12

Editors Note

3min
pages 8-9
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