1.1 Research Paper
colors, themes and calls to action. A loyalty program synced with this campaign will benefit consumers to spread the word about Thrive, as well as purchase more from Magnavox. This loyalty program will be linked with newly developed electronic media for Thrive, which will push them further into the digital/information age. With these improvements, Thrive will become a stronger household name, improve sales for Magnavox and create lifelong connections.
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