2.2 Mood Boards
2.2 Mood Boards LOOK & FEEL The Magnavox Thrive project will rely solely on hard-hitting images and raw facts in order to drive the point home with the target audience. “Images are the graphic elements that can bring a design to life. Whether as the main focus of a page or as a subsidiary element, images play an essential role in communicating a message and are thus a vital factor in establishing the visual identity of a piece of work.� (Gavin, 72). These mood boards speak to the target audiences by triggering an emotional response. Since the target audience lives far away from the poorest people on the planet, they may not be exposed to people in need of clean water. These mood boards create zag by educating, shocking and allowing the audience to feel empathy like no other division of a consumer electronics company. This can impact the audience and impel them to provide solutions with Magnavox Thrive.
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