ite local or online music dealer. Dealers who would like to carry the FRX can call us at (732) 919-6200 or visit www. apintl.com, and we’ll get them setup immediately. You can also check out www. floydrose.com for more info on all Floyd Rose products.
MMR: What’s your current distribution model for FR products? AP: Currently we are using independent reps calling on dealers across the country. For the rest of the world, we work with a network of International Distributors. MMR: How have Floyd Rose guitars been doing? AP: Since the re-launch of the guitars at Winter NAMM 2011, The International and Discovery Series line of guitars have both been progressively advancing in sales. However, to launch a “new” guitar in today’s times is not the easiest thing to do. It has definitely been a challenge in an already overcrowded marketplace. Although the Floyd Rose name is an industry leader, we know we have our work cut out for us to grow the line in being successful over time. The guitars definitely live up to the legendary name of Floyd Rose by being an exceptional instrument at a great price. Of course I’m a little biased, but I think our guitars are among some of the best on the market. The flame maple tops and finishes on both Series are just incredible. I love the Vintage Burst the Black Cherry and Trans Blue finishes. Also, both Series come equipped with a Floyd Rose tremolo. Check them out at floydrose.com MMR: Any other new or upcoming gear that you’d like to share with our readers? OCTOBER 2011
AP: Yes, be on the lookout for the new Floyd Rose Custom Tremolo Shop coming in Q4 of this year. Musicians
will be able to mix & match Authentic, Certified Floyd Rose parts to create their vision of the ultimate tremolo system. In terms of gear, we recently announced the Titanium Floyd Rose tremolo, the 7-string low profile tremolo and we’re working on a new 8-string tremolo system. Also, besides Floyd Rose, AP International distributes a few other highquality product lines such as the ProRock Gear line of cases, stands and accessories, which is fast becoming a preferred brand for musical accessories. We also proudly distribute the Brubaker Brute Series bass guitars, designed by renowned master luthier Kevin Brubaker, and KTS Tone Resonant titanium guitar parts. Our philosophy is to carry products that we believe are the best in their category.
“Floyd Rose has continued to experiment and tweak different designs of the stop-tail tremolo, and now we feel we’ve finally got it: the FRX!”
MMR: What are your general observations on the MI market – specifically the fretted gear market? AP: It’s been a challenging time for everyone. From the manufacturer to the end consumer, the state of our economy has definitely changed the way we do business. As mentioned, the guitar market is flooded with competition. However, I truly believe that success can be achieved by offering a great product at a great price with great service. MMR 29