w w w. m m r m a g a z i n e . c o m
Metal Mayhem: ‘Pointy’ Guitars Grow in Sales Upfront Q&A: Floyd Rose’s Andy Papiccio Chesbro Music Co. at 100
NEW, MMR iPad APP NOW AVAILABLE
OCTOBER 2011 VOL.170 NO. 10
Metal Mayhem: ‘Pointy’ Guitars Grow in Sales
With popular music dominated by hip-hop, R&B, and dance, retailers looking for that next “guitar hero” to drive sales should turn their eye towards the metal scene, which continues to foster a loyal, enthusiastic customer base eager to buy the gear their idols play. Cover design by Laurie Chesna, photo courtesy of Peavey Electronics.
24 Guest Editorial: Ronald Bienstock Ammending the Lacey Act
28 Upfront Q&A: Andy Papiccio
The owner and president of AP International discuses significant product developments at Floyd Rose and offers his thoughts on the state of the MI market.
44 Fretted Gear Showcase 60 Chesbro Music Co. - Small Enough to Care, Big Enough to Get the Job Done Right We check in with Chesbro Music Co. to learn how the company has been celebrating its 100th anniversary and to hear how they manage to foster truly meaningful relationships with their dealer partners.
66 Webwise: SEO Wars – Giving Due Diligence to Getting Ranked Highly
You’ve hired a person or design team to craft the ideal site and you’re online and ready for action – what good does all that do you if nobody finds your business when conducing an Internet search? Kevin Mitchell offers some tips on how to best navigate the everchanging world of Search Engine Optimization.
In every issue: 4 6 22 78 87 90 96
Editorial Upfront People New Products Supplier Scene Classifieds Advertisers’ Index
70 The Music Shop at 50
82 year-old Pearl Jones started out as the somewhat unlikely owner of a small record store in Grants Pass, Oregon. 50 years later, The Music Shop is one of the country’s best-known sources for hard-to-find vintage guitars.
74 Fresh Faces: Guns and Guitars
It’s not just a clever name: Mike and Jan Sullivan cater to their unique customer base in Mesquite, Nevada by offering – you guessed it – both firearms and guitars.
MMR Musical Merchandise Review® (ISSN 0027-4615) founded in 1879, is published monthly by Symphony Publishing, LLC, 21 Highland Circle, Suite 1, Needham, MA 02494 (781)453-9310, publisher of School Band and Orchestra, Choral Director, Music Parents America and JazzEd. All titles are federally registered trademarks and/or trademarks of Symphony Publishing, LLC. Subscription Rates: U.S.A., US possessions, one year $32; two years $40. Canada one year $80; all other countries one year $159. Single issues $5 each. May Supplier Directory $35. Periodical-Rate Postage Paid at Boston, MA and additional mailing offices. POSTMASTER/SUBSCRIBERS: Send address change to Musical Merchandise Review, P.O. Box 8548, Lowell, MA 01853. Periodicals circulation is directed to music dealers and retailers, wholesalers and distributors, importers and exporters and manufacturers of all types of musical instruments and their accessories, related electronic sound equipment, general musical accessories, musical publications and teaching aides. The publishers of this magazine do not accept responsibility for statements made by their advertisers in business competion. No portion of this issue may be reproduced without the written permission of the publisher. Copyright ©2011 by Symphony Publishing, LLC, all rights reserved. Printed in USA.
INTRODUCING THE ALL-NEW H2N HANDY RECORDER. With ﬁve studio-quality microphones onboard, the H2n records Mid-Side, X/Y and Surround Sound all at the turn of a switch. Wait until you hear it… Available this September. © 2011 Zoom | facebook.com/zoomusa | zoomfx.com
Editorial Sidney Davis
Volume 170 Number 10 October 2011
What Will It Take To Make The Sale?
PUBLISHER Sidney L. Davis firstname.lastname@example.org
Buying a car is much like going through a courtship, with the preliminary give-and-take exchange of values and then the matchmaker – the “closer” – who enters the final negotiation with the, “What will it take to make the sale?” The name of the game is for the buyer to offer “their price” and leave with car keys in hand, euphoric in the knowledge they made a great deal. I particularly like the “test drive” where the salesperson spends a half-hour road testing and evaluating your eight year old Hyundai and then additional time on the Internet to give a “precise” trade-in value. In truth, they can give you the value sight unseen, much like George Gruhn or Stan Jay can estimate the value of a 1957 Les Paul Goldtop. The greater point to be made is the perceived value between buyer and seller that encompass all spectrums of the body retail, which makes the exchange worthwhile. During the ‘30s and ‘40s, arguably the golden era of the movie business when people would view the cinema as relief of a depressed economy and wartime atmosphere (sound familiar?), theatre owners still felt the need to stimulate the “sale” by giving away glassware and dishes. Movie offerings would change twice weekly insuring a steady traffic stream (My own family’s prize dish set was obtained from the Magnet Theatre). S & H green Stamps were the lure of the post World War II era – one of the first loyalty programs that encouraged shoppers to repeat their visits to the local supermarket or gas station, accumulating the stamps for premiums, much like present day credit cards promoting free airline travel. In more recent times, the Internet has broadened the market base with a portion of the “perceived value” approach by Groupon and a spate of imitators enticing the consumer to “make the sale” with discounted pricing and special offerings. While the first foray was in the area of restaurants and entertainment, it has spread well beyond, paced by a plethora of sites; Savester, Krazycoupon Lady, Saveology, Hot Coupon World, We Use Coupons, Coupon Network, and Shop At Home to cite a few. How has this impacted the merchandising of musical instruments? Savester recently offered 58 MI coupon codes ranging from free shipping and a percentage ranging from 5 to 15 percent order discount to “The new product of the day.” As would be expected, the companies most active in the coupon market are those with a heavy presence on the Internet; Musician’s Friend, Guitar Center, Woodwind & Brasswind, Music 123, J & R Music World, Sheet Music Plus, Guitar Trader, ActiveMusician, and ZZounds, among others. “Making the sale” is not restricted to the big players, though. In this issue’s report on the metal market, co-owner Jason Kay of Denver’s Drum City Guitarland reports that despite a healthy brick and mortar volume within the 4,000 square foot store, 75 percent of overall volume is accounted for via the Internet. He recalls how the store had Schecter produce 36 guitars in a certain color with “essentially all of them” to be promoted via the company’s website… and, by employing Facebook, Kay notifies potential customers of new arrivals. When he received a shipment of eight amps, five were pre-sold and two more sold on the first day they were displayed. Whatever it takes to make the sale…. And, on a final note, we at MMR have made our own exploratory foray into the coupon arena: On a monthly basis we are extending offerings from a variety of companies with special pricing on specific products. Watch for the October eblast featuring CAD Audio, Mono Cases, Eastwood Guitars, and Rhythm Bands.
ASSOCIATE PUBLISHER Rick Kessel email@example.com EDITOR Christian Wissmuller firstname.lastname@example.org ASSOCIATE EDITORS Eliahu Sussman email@example.com Matt Parish firstname.lastname@example.org CONTRIBUTING WRITERS Chaim Burstein, Dennis Carver, Kevin Mitchell, Dick Weissman ADVERTISING MANAGER Iris Fox email@example.com SALES & MARKETING MANAGER Jason LaChapelle firstname.lastname@example.org CLASSIFIED & DISPLAY AD SALES Maureen Johan email@example.com PRODUCTION MANAGER Laurie Guptill firstname.lastname@example.org GRAPHIC DESIGNERS Laurie Chesna email@example.com Andrew P. Ross firstname.lastname@example.org CIRCULATION MANAGER Melanie A. Prescott email@example.com ADMINISTRATIVE ASSISTANT Popi Galileos firstname.lastname@example.org SYMPHONY PUBLISHING, LLC Chairman Xen Zapis President Lee Zapis email@example.com Chief Financial Officer Rich Bongorno firstname.lastname@example.org Corporate Headquarters 26202 Detroit Road, Suite 300, Westlake, Ohio 44145 440-871-1300 www.symphonypublishing.com PUBLISHING, SALES & EDITORIAL OFFICE: 21 Highland Circle, Suite 1, Needham, MA 02494 (781) 453-9310 Fax: (781) 453-9389 www.mmrmagazine.com
Upfront Gibson’s Facilities Raided Again In late August, authorities from the U.S. Fish and Wildlife service began conducting a raid – the second in two years – at the Gibson Guitar factory located in downtown Memphis. An initial report from WMCTV5 in Memphis noted that, “few details have been released about the raid… Officials said agents were serving a search warrant as part of an ongoing investigation. Gibson has been under a cloud of suspicion because of wood that was used in some of its guitars. Gibson’s factory in Nashville was raided last year because federal authorities believed some of the company’s guitar parts were made from wood that was illegally cut and shipped from Madagascar. In addition to activity in Memphis, a government spokesperson said on Wednesday that a similar was carried out at the Nashville factory.” On August 25th, Gibson responded with an official statement, which said (in part): “The Justice department bullies Gibson without filing charges. The Federal Department of Justice in Washington, D.C. has suggested that the use of wood from India that is not finished by Indian workers is illegal, not because of U.S. law, but because it is the Justice Department’s interpretation of a law in India. (If the same wood from the same tree was finished by Indian workers, the material would be legal.) This action was
Music China Expands
taken without the support and consent of the government in India. “On August 24, 2011, around 8:45 a.m. CDT, agents for the federal government executed four search warrants on Gibson’s facilities in Nashville and Memphis and seized several pallets of wood, electronic files and guitars. Gibson had to cease its manufacturing operations and send workers home for the day, while armed agents executed the search warrants. Gibson has fully cooperated with the execution of the search warrants… “This is the second time that federal agents have raided Gibson facilities and disrupted production – this time causing lost productivity and sales… “In 2009, more than a dozen agents with automatic weapons invaded the Gibson factory in Nashville. The Government seized guitars and a substantial amount of ebony fingerboard blanks from Madagascar. To date, 1 year and 9 months later, criminal charges have NOT been filed, yet the Government still holds Gibson’s property… “Gibson has complied with foreign laws and believes it is innocent of ANY wrong doing. We will fight aggressively to prove our innocence.” The raid and all issues related to it have received considerable coverage in the mainstream media in the subsequent weeks. MMR will continue to report on the topic as developments occur.
Music China, to be held this year from October 11 – 14 in Shanghai, China, will feature an additional 3,500 square meters (11,483 square feet) of temporary halls, bringing the total amount of exhibition space to 78,500 sq m (257,546 sq ft). The increased space will accommodate strong exhibitor demand for larger sized booths. Already, more than 95 percent of exhibition space has been sold and confirmed brands include the likes of Bluethner, Casio, ESI, Fazioli, Fender, Feurich, Gewa, Hartke, Ibanez, Jinbao, Kawai, KHS, Korg, Laney, Marshall, Meinl, Muramatsu, Orange, Pearl River, Peavey, Petrof, PianoDisc, PRS, Roland, Samick, Samson, Schimmel, Sejung, Seiler, Steinway, Taylor, Yamaha, Yanagizawa, Young Chang and Zoom. This year’s show – the 10th Music China – will also feature 10 international pavilions from Belgium, Czech Republic, France, Germany, Italy, Spain, Scandinavia, Taiwan, the Netherlands and the UK. For more information, visit www.musikmesse-china.com or email email@example.com
NAMM Responds to Recent Lacey Act Developments In light of the Gibson raid in August and other recent developments, NAMM issued the following letter: A Letter From the National Association of Music Merchants (NAMM) to President Obama and Members of the U.S. Congress We are writing today on behalf of the music products industry to express deep frustration over a regulation that is impacting music products manufacturers as well as retailers and owners of musical instruments in the U.S. The National Association of Music Merchants (NAMM) is a 110-yearold trade association representing the interests of manufacturers, retailers and distributors of musi6 MMR
cal instruments. Many of NAMM’s nearly 9,000 member companies are being negatively impacted by the Lacey Act, a well-intentioned law, but one with unintended consequences that we feel are damaging to our industry and the economy. The Lacey Act was first enacted in 1900 and amended most recently in May of 2008 to include criminal liability for importing, owning, transporting or selling plant material that is illegally harvested, the wide range of interpretation possible in the law and lack of regulatory clarity has resulted in great difficulty in compliance. The confusion is due in large part to the law’s ambitious scope, including enforcement of the laws from all other countries that are the
source of these natural materials. The recent high profile raid (multiple federal agencies with automatic weapons) of Gibson Guitars, a leading NAMM member company in Tennessee, compounded with the slow response on needed guidance for compliance that we have been seeking has created fear and uncertainty for all those involved in the manufacturing, distribution and retailing of instruments and increasingly, artists and owners of musical instruments. NAMM members care deeply and are committed to the ecologically sustainable use of tone woods for the production of musical instruments. We understand that long-term success depends upon future availability of these materials to OCTOBER 2011
M O R E T H A N A T O U C H O F I N N O VAT I O N .
C D J - 7 0 0 P R O F E S S I O N A L M E D I A P L AY E R Featuring the first color touch screen for DJs, the CDJ-700 represents a brand new dimension of control. Select your tracks, or execute effects with the same intuitive touch found on popular smart phones and tablets. Playback options include CDs, SD cards and USB memory devices in all popular file formats. And the CDJ-700 delivers full MIDI capability, DSP effects and an adjustable, touch-sensitive jog wheel. Scratch, Reverse and Slip Mode provide maximum creativity. Professional features and innovative design are all at your fingertips with the CDJ-700. To learn more go to geminidj.com/cdj-700
G C I Te c h n o l o g i e s C o r p .
G e m i n i i s a r e g i s t e r e d t r a d e m a r k o f G C I Te c h n o l o g i e s C o r p . P h o t o g r a p h y C r e d i t : To n y C o r d o z a P h o t o g r a p h y
Upfront build and sell the iconic instruments that have defined America’s popular music traditions. NAMM member products are valued and played around the world and are some of our country’s most recognizable exports. Most NAMM members are small businesses employing local artisans and others who are passionate about music and music education. They produce jobs, pay taxes and support their communities.
We cannot state strongly enough the impact that this confusion, uncertainty and threat of criminality are having on our industry even when intentions of due care and compliance are followed and documented. We have concrete ideas on how to improve the law and are ready to work with Members of Congress and federal agencies to make positive changes that will fulfill the intended vision of the Lacey Act and preserve not only the world’s
forests, but the vital work of U.S. manufacturing and commerce in the music products industry. Sincerely, Kevin Cranley chairman, NAMM; president, Willis Music Company Joe Lamond president and CEO, NAMM
Best Buy’s Profits Plummet In early September, Best Buy, the world’s largest electronics chain – and an operation of considerable interest to the MI community since their “music instrument store within a store” model launched in 2008 – reported a 30 percent drop in quarterly profit. According to a Wall Street Journal report: “[Best Buy’s] shares, which reached their lowest level since December 2008 in Tuesday trading, fell 6.5 percent to $23.35 in 4 p.m. composite trading on the New York Stock Exchange. “While the retailer said it gained market share in smartphones and tablets—the hot
MMR iPad App Now Available
MMR recently launched a new App for the Apple iPad. Free for anyone to download, the MMR App allows users to view the complete content of the magazine, including music industry news, interviews, trade show reports, surveys, new product introductions, and much more. Simply search for “MMR” at the App Store to find and add this valuable tool to your iPad. 8 MMR
Correction: In our 2011 Wholesaler Guide, we listed SCORE Mktg. as a “supplier” for the following brands: CORRICIADAN Slides, ChopSaver, Wrapn-Strap, Rick Rock Picks, Lizard Spit Polishes, Chromatic Watch Co., Drum Stackerz, Bois (bwa) Ligatures, KickDisk, Facelift Guitar Decals, Mighty Moe Amp Straps. The only brand they “supply” to various companies is the line of CORRICIADAN Guitar Slides. The other brands listed are companies which SCORE Mktg. promotes as a Manufacturer’s Representative through established distributors in the U.S. and Canada.
growth categories in electronics retailing—those gains fell short of offsetting declines in its old cash cows, sales of televisions and computers. “Best Buy also cut its full-year earnings forecast, saying it expected tough consumer spending trends to continue through the holidays… “Best Buy said it now expects a lower profit this year than it had previously projected. Though the company actually raised its per-share earnings outlook to a range of $3.35 to $3.65, up from $3.30 to $3.55, it was now factoring in the expected benefits of buying back $1.5 billion in stock to reduce shares outstanding.”
Woodwind & Brasswind Closes South Bend Store Woodwind & Brasswind recently announced that it will be closing its South Bend, Ind. retail store, call center, and warehouse. The move affects roughly 115 employees who were told at a company-wide meeting held last week. Guitar Center, Woodwind & Brasswind’s parent company, is offering positions in an Indianapolis call center to South Bend employees, if they
want to relocate; If not, they will receive a severance package. Dennis Haffeman, executive vice president of human resources for GC, said the last day of operations for South Bend will be December 31 with some layoffs happening before that date. They will be liquidating the merchandise in November and December.
NEMC Acquired by MidCap MidCap Equity Partners, LLC (“MidCap”), in conjunction with management, recently announced the acquisition of National Educational Music Co., Ltd. (NEMC), one of the largest band and orchestra musical instru-
ment rental companies in the United States. NEMC’s founder and president, Raymond Benedetto said, “I could not be happier. Having founded this company over fifty years ago and taking into acOCTOBER 2011
IronHorse Head shown with DHX212 Cabinet
DarkHorse Head shown with DHX12 Cabinet
• 40-Watt All Tube Compact Head • Operates in Fixed Bias or Cathode Bias Mode • Simple Gain, Bass, Treble, Master Controls • Three Stage Clean/Pure/Solo Mode Switch • Hand Selected 12AU7 (x 1), 12AX7 (x2) and EL34 (x2) Tubes • Series Effects Loop • Selectable 4 & 8 ohm Outputs for Varying Cabinet Configurations • Accepts Optional Two Button foot switch • All Metal Chassis • Made in Canada
• 15-Watt All Tube Lunch-Box Head • Operates in full Power (6V6) Mode or Low Power 2-watt (12AU7) Mode • Simple Gain, Bass, Treble & Master Volume Control Set • Brit / USA / Pure Switch for the Tone Stack • Uses Hand Selected 12AX7 (x2), 6V6 (x2), and 12AU7 (x1) tubes • Versatile Speaker Outputs (allows Dark Horse Head to drive Varying Cabinet Configurations)
• All Metal Chassis • Made in Canada
QuarterHorse • 25-Watt Two-Channel Guitar Amp in a Compact Stompbox Format • On-Board Digital Effects (Tape Echo, Tremolo & Reverb) • Standard 1/4-Inch Speaker Output Jack Direct Connects to Cabinet • 1/8-Inch TRS Headphone Jack with Speaker Simulation (Doubles as Line Out) • Rugged Die Cast Enclosure • Made In Canada
WARNING! This is NOT a Stompbox - It’s a 25-Watt Microamp!
Visit www.traynoramps.com for more information on the DarkHorse or any Traynor product. Distributed in North America by Yorkville Sound
Upfront count its strong history, it was very important to me that we find the right partner to continue providing the same quality and excellent service to our customers. I am convinced we have found a financial partner who will embrace management’s plans to enhance our innovative solutions for affiliated independent music retail-
ers and consumers, while maintaining NEMC’s rich heritage.” MidCap’s co-founder, John Poppe Jr. said, “This is our first acquisition in the musical instrument space and provides a strong entrance into this unique industry. We are very excited to partner with NEMC’s management team and expand
on the company’s excellent reputation and market presence.” In addition to certain NEMC executives increasing their equity ownership, management will remain in place as part of this transaction. The company will continue to be headquartered in Mountainside, N.J.
Keyboard Concepts Moves Flagship Store After 29 years in the same location, Los Angles’ Keyboard Concepts is moving their flagship store on the corner of Van Nuys and Burbank Boulevards across the street. Owners Dennis and Bobbie Hagerty, along with partners Jeff and Cheri Falgien, decided to make the move earlier this year when the owners of their current location decided on a major redevelopment project. The partners were able to buy a building just up the street and have been busy preparing the new location at 5539 Van Nuys
Dennis Hagerty and Jeff Falgien.
Boulevard in Sherman Oaks. Keyboard Concepts, which over the years has grown to include three other Southern California locations—West LA, Agoura Hills, Tustin—has a long-established reputation as a key purveyor for pianos and keyboards in the entertainment industry. The new store will have specific areas for service/rebuilding, print music, entry-level pianos and keyboards, performance pianos and a “Music Den” created as an in-store performance space.
Jobs Resigns as CEO of Apple In late August, Steve Jobs, one of the primary architects of the personal computer and a driving force behind how people today use mobile technology and listen to – and make – music (that’s why this is relevant to all of us, by the way…), has stepped down as chief executive of Apple Inc., the company he cofounded 35 years ago. Jobs, 56, has been battling a rare form of pancreatic cancer for at least seven years, and underwent a liver transplant in early 2009. “I have always said if there ever came a day when I could no longer meet my duties and expectations as Apple’s CEO, I would be the first to
let you know,’’ Jobs says in his resignation letter. “Unfortunately, that day has come.’’ Apple, based in Cupertino, Calif., is currently the secondlargest publicly traded company in America, with a market value of roughly $350 billion. The board has elected Jobs as its nonexecutive chairman and named chief operating officer, Tim Cook, chief executive. After initially falling more than five percent the evening after the announcement was made in after-hours trading, Apple shares opened the following Trad-
New Digs for D’Addario Australia, Canada D’Addario & Company, Inc. has announced the opening of D’Addario Australia. D’Addario Australia is the exclusive importer of the D’Addario brands D’Addario, Planet Waves, Rico, Evans, PureSound, and Pro-Mark. D’Addario Australia also directs all marketing activities within Australia on behalf of the 10 MMR
various D’Addario & Company brands. The 7,500 square foot office and warehouse facility is based in Melbourne and has been designed for optimum capacity, while enabling an efficient pick and dispatch process. “With plenty of room for growth, we believe both dealers and end consumers will benefit from a lean
ing Day at $365, down $11.18 – or about 3 percent. However, the share price has risen in subsequent weeks.
Pulse of the MI Nation Compared to last month, sales are now...
Compiled from replies to MMR’s ongoing online survey of MI retailers. Visit www.mmrmagazine.com to participate... OCTOBER 2011
“Yes doctor, it’s been at least four hours!” Eddy Finn has that effect.
* May cause sleeplessness, time loss and overwhelming joy. Can lead to positive mood change without warning. Consult a professional before attempting jazz chords. Distributed exclusively by
Upfront and efficient Australian operation,” says Mark Inglese of D’Addario Australia. D’Addario Australia is located at 2, 13-15 Hitech Court, Kilsyth, Victoria. Additionally, D’Addario Canada has moved into a new and larger facility and has implemented a new system to meet the needs of its retailer client base. “It’s an opportunity for us to improve both our outgoing and incoming order flow,” says Larry Davidson at D’Addario Canada. “With a larger floor space, our aim was to minimize the footsteps and simplify the picking and packing process.” A big part of the move was to consolidate the operations under one roof. As Davidson explains: “In 1988, we started off in one single unit, then gradually acquired four more independent units totaling five,” he says of D’Addario Canada’s original location in Richmond Hill, ON.
Sabian Adds Chinese Distributor
“Now, everything is conveniently under one roof, allowing us to be far more efficient.” That roof covers just over 21,000 square feet of space with room to grow. “We didn’t squeeze into this building; we have room to grow in the future,” says Davidson, adding: “That’s the way this company was built: small steps in the right direction.” D’Addario Canada’s new address is: 170 Alden Road, Unit 1 Markham, ON L3R 4C1
‘Re-Grand Opening’ for Hollywood Piano Co. Hollywood Piano Company recently announced the “Re-Grand Opening” of their Burbank Headquarters and Showroom at 1033 Hollywood Way in Burbank, Calif. on September 23.
The remodel included a new high end piano display area, the creation of a
“Main Stage” recital area, a dedicated rental piano showroom, the addition of the 50 year old Hollywood Sheet Music Company to the facility, construction of a “Zen-like” classroom for the first in California Radco Music and Wellness Center featuring the “Play Music – Enjoy Life” group piano experience, and the Roland Foresta display that is designed to give the customer “a unique Roland experience.”
PMC International Drum Month Campaign International Drum Month is celebrating its 16th year with a special program to serve two specific purposes: create more new drummers and provide an incentive to have them go into their local music store or drum shop. Aspiring drummers will have the opportunity to receive a free Beginner’s Package which includes a pair of drumsticks and an instructional book or DVD designed for beginners which are donated by PMC member companies. The drum sticks are provided by ProMark, 12 MMR
Vater, and Zildjian. and instructional materials are provided by Alfred Publishing, Hal Leonard Corporation and Hudson Music. The coupon is available through a number of consumer magazines or by visiting the organization’s website www.playdrums.com and clicking on International Drum Month.
Sabian has announced that Great Wall Audio/Musical Instruments Company has been added to the company’s roster of international distributors.
Great Wall Audio/Musical Instruments Company is one of China’s largest musical instrument distributors with a powerful reach throughout the entire country. The company’s head office is in Guangzhou, but it also has branch offices in Beijing, Xi’an, Shanghai and Shenyang. Great Wall was founded in 1996 and has grown quickly to represent a number of the world’s leading music manufacturers, such as Ibanez, DiMarzio and AKG. They will carry the entire line of SABIAN products, both Drumset and Band & Orchestral models. For more information, please contact www.musicgw.com.
Hollywood Piano Company is a family owned business that has been supplying the music and entertainment industry since 1928.
Dave Jewell, PMC Executive Committee member and marketing manager of Yamaha Drums noted, “This is a ‘no-strings-attached’ offer to the consumer. To receive this package, the beginner simply visits a local music store and has the coupon validated by the store. A simple authorized store signature and attaching a store busiOCTOBER 2011
all new prs se amp family [ b i g to n e - s m a l l b u c k s ]
SE AMP FAMILY They’re Simple They’re Clean They’re Dirty They’re Expressive Two channels with separate EQ
Custom wound transformers
F or the music you make e l ec t r i c s ß ac o u st i c s ß a m p s ß c a b l e s
© 2011 PRS Guitars photo by Marc Quigley
PRS SE 20 and SE 50 also available
Upfront ness card to the coupon is the entire validation. This provides the store a great chance to turn that person into a new percussion customer. In addition, any potential new drummer could pick up their free book or DVD and a pair of sticks on November 6th at any one of the 15 participating Five Star Drum Shops across the country that are hosting a BIG BEAT! Event. The Big Beat event is billed as the world’s largest multi-city drum set event. Complete details are available at www.fivestardrumshops.com” Billy Cuthrell, PMC Advisory Board Member and owner of Progressive Music Center commented, “The PMC is actively integrating and making social media a much larger part of our organization’s strategy to reach a broader, youth oriented
Peavey Appointed to Mississippi Arts Commission
Arts and education advocate and president of Peavey Electronics Corp. Mary Peavey was recently appointed to the Mississippi Arts Commission’s Board of Commissioners. “The creative spirit of Mississippi has inspired generations of musicians, writers and visual artists around the world,” said Peavey. “Throughout my life, I have been fortunate to see the positive impacts that Mississippi’s art makes in the lives of people from diverse backgrounds and cultures. I am eager to serve my state and help make the arts a bigger part of our lives and our children’s lives.” The Mississippi Arts Commission is the official grants-making and service agency for the arts in Mississippi. The agency serves as an active supporter and promoter of arts in community life and in arts education. Governed by a 15-member volunteer Board of Commissioners, the Mississippi Arts Commission is designed to stimulate and encourage the study and presentation of Mississippi performing, visual, and literary arts and public interest and participation. 14 MMR
market. This integral component works with our print media ads and partners to drive the interested consumer into the music retail environment for the first time, allowing the retailer to gain access to this new customer now emerging. The retailer can then gage the customer’s interests and how they can serve them, collect customer email, Facebook and other contact information for future follow-up. The entire percussion industry and each of our PMC Members benefit from this turn-key promotional campaign. By reaching new audiences through social media combined with our print ads, and motivating them to get started with free-stuff from the PMC, we have served all of our PMC Members, all music retailers and the entire population.”
Music industry trade publications are supporting this annual market development campaign by including the fullpage color advertisement informing the retailer about the campaign. The print media campaign will also inform the retailers about the other PMC programs and the many other tools available to them in becoming pro-active in developing their own November International Drum Month store-wide campaign. Further details about the International Drum Month campaign are developing daily and all interested parties are encouraged to visit the PMC website (www. playdrums.com) after October 15th for more details as they evolve by clicking on 2011 International Drum Month.
SLM Named Exclusive Distributor of Dixon Drums St. Louis Music (SLM) has announced that it is now the exclusive U.S. distributor of Dixon drums, hand percussion, hardware, and accessories. Effective im-
mediately, SLM will manage all sales, marketing, U.S. artist relations, clinics, and after sales service in the U.S. Dixon, which is owned and produced by Reliance International Corp., was previously distributed by Kaman Music Corp. Started in Germany in 1979 as a drum hardware company, Dixon expanded into drum sets soon after that. In 2008, they entered the U.S. market with three kits, The Chaos, The Demon, and The Outlaw. For more information on placing an order or becoming a Dixon Drum dealer, e-mail firstname.lastname@example.org or call (800) 727-4512.
Gretsch Co. Sponsors New Chet Atkins Exhibit The Country Music Hall of Fame® & Museum in Nashville unveiled its latest exhibit this past August 12. Titled “Chet Atkins: Certified Guitar Player,” the exhibit pays tribute to the versatility and vision of the legendary guitar artist. The Savannah-based Gretsch Company is the title sponsor for this new exhibit. Gretsch enjoyed a long and fruitful association with Chet Atkins, during which he helped design and popularize several guitar models that are still bestsellers today. Prior to the public opening the Hall hosted an invitation-only reception,
Country Music Hall of Fame® & Museum director Kyle Young presented a plaque to Fred and Dinah Gretsch in recognition of the Gretsch Company’s support of the Chet Atkins exhibit. OCTOBER 2011
Upfront which took place on Wednesday August 10. At the reception, Fred Gretsch— fourth generation Gretsch Company president—offered comments about Chet Atkins and his connection to the Gretsch family and company. “As a guitar manufacturer,” said Fred, “Gretsch is proud of its long association with Chet. As a family, we cherish the special relationship that we had with such a fine individual. We’re honored to be the title sponsor for the Country Music Hall of Fame’s tribute to Chet,
and we share the Hall’s commitment to ensuring that his unrivaled legacy will continue to be celebrated for generations to come.” The Chet Atkins: Certified Guitar Player exhibition is scheduled to run through June 11, 2012. The exhibition will be accompanied by an ongoing series of programs throughout its duration. For additional information, visit Countrymusichalloffame.org. For more information on Gretsch and its association with Chet Atkins, visit gretsch.com.
Gibson Announces Agreement with Fiji In late September, the Prime Minister of Fiji, Commodore Voreqe Bainimarama, and Gibson CEO & chairman Henry Juskiewicz held a joint press conference to announce Gibson’s new agreement with Fiji to be the exclusive buyer of Fiji Pure Mahogany (FPM). Bainimarama was visiting the United States to speak at the United Nations. In the Mahogany Development Decree of 2010 Fiji acknowledged the need for the mahogany industry to be operated on a basis that is sustainable and long term. To serve this purpose, Fiji’s govern-
ment established the certified mark, FPM, to certify plantation-grown wood of Fiji origin that is legally grown, harvested, and produced. FPM controls the world’s largest mahogany plantation.
NAMM Foundation Invites Educators to Anaheim The NAMM Foundation has once again invited music educators and school administrators from across the United States to come to Anaheim, Calif. to experience NAMM’s fifth annual “Music Education Days,” being held on Saturday and Sunday, Jan. 21 through Jan. 22 at the 2012 NAMM Show. Hosted by the NAMM Foundation, music educators and school administrators will have access to NAMM’s trade-only music products trade show, where they will be encouraged to see and try the many instruments and products relevant and useful to today’s music classrooms. “Now in its fifth year, Music Education Days continues to celebrate music 16 MMR
educators and their very important role in inspiring children to learn to play music and at a time when unity and advocacy for music education are needed,” said Mary Luehrsen, executive director of the NAMM Foundation. “This event has built a reputation for providing music educators with a behind-the-scenes look at the most effective and relevant approaches to teaching music today, and the chance to see the innovative instruments and products that make playing music fun and inspirational for children.” Highlights of “Music Education Days” include: Welcome breakfast reception Saturday morning featuring a performance by
Tech 21 Reaches Agreement with U.S. Steel
Tech 21 has agreed to discontinue the use of the name “U.S. Steel” for a style of pre-amp pedals in its SansAmp Character Series. The company had recently received a cease and desist notice from United States Steel Corporation for the allegedly unauthorized use of the name “U.S. Steel,” claiming concerns that the name would cause confusion about the product’s affiliation. Tech 21’s Vice President, Dale Krevens, said in a statement: “We chose the name to convey its tonal range of heavy metal guitar sounds. It honestly didn’t occur to us that guitar players might think Tech 21 or any of its products have anything to do with America’s steel industry. Being a niche pedal in a niche market, it’s oddly flattering they would call us out for using that name.” Tech 21 will stop the use of the name “U.S. Steel” for the guitar pedal once the remaining stock is sold. For future sales of the pedal, Tech 21 has chosen a new name, “U.S. Metal.” For more info, visit www.tech21nyc.com
National Show Choir Champions: Brea Olinda High School “Masquerade” Welcome breakfast reception Sunday morning, featuring a performance by the world-famous Canadian Brass “Quintet” Choir clinic featuring composer, music educator and choreographer John Jacobson, also known as “Mr. Double Dream Hands” from YouTube fame Brass Ensemble clinic featuring the Canadian Brass “Quintet” and a local student ensemble Live interview with composer legend Sammy Nestico hosted by the NAMM Oral History program “Best Practices for Student Recruitment and Retention” OCTOBER 2011
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Upfront session by music education consultant Marcia Neel “Must Have Music Apps for Music Educators” music tech session by Managing Director of SoundTree and TI:ME Vice President Dr. Jim Frankel School Band & Orchestra’s 2012 “Best Tools for Schools” awards on Sunday afternoon, featuring the best products for teaching being displayed at this year’s NAMM Show
Hands-on educator workshops, industry panel discussions and a plethora of displays featuring the latest and greatest musical products from around the world. Registration for Music Education Days is $25 per person from Nov. 3 until Jan. 5, 2012, and $50 per person from Jan. 5, 2012 to Jan. 18, 2012. Music educators can apply to register online before Jan. 18, 2011, by visiting www.namm.org.
Lacey Act: Controversial? To Say the Least; ‘Award-Winning’? Apparently… The Lacey Act has been all over the news lately – particularly in the MI world – and to say opinions are “mixed” on the policy would be a gross understatement. Now Lacey is again making waves, but this time it’s straight-up praise for the divisive legislation… It was recently reported that the U.S. legislation on smuggling of illegally harvested wood has won silver in the 2011 Future Policy Awards as one of the world’s most inspiring and innovative forest policies. The three policies most effectively
contributing to the conservation and sustainable development of forests for current and future generations were honored by the World Future Council at UN Headquarters in New York. Rwanda’s National Forest Policy claimed top honors, while the US Lacey Act with its 2008 amendment and The Gambia’s Community Forest Policy shared second place The amended Lacey Act is recognized the first law in the world to prohibit trade in wood products made from trees that were illegally harvested.
Protect Against ‘Porn Versions’ of Your Trademark Online
In September, .XXX domains became available for online use by adult entertainment organizations. Brands not within the porn industry only have until October 28th to reserve and protect their registered trademarks within the newly formed .XXX registry.
The Lacey Act of 1900 focused on wildlife trade and has been a leading tool in efforts to control smuggling of products derived from endangered species. The 2008 amendment added plants to this law, which made it applicable to the one trillion dollar global wood products industry. The first enforcement action under the new law occurred in 2009, when a search warrant was executed on Gibson Guitars to investigate the import of ebony and rosewood from Madagascar.
Fishman Launches Dealer Support Page Fishman Acoustic Amplification has launched a comprehensive Dealer Resources support page on its new website designed to provide its dealers with a variety of in-depth product and branding information, a video channel, photos, and other useful sales tools. Accessible via the Dealer Login section at the footer of the Fishman home page, the password-protected page is comprised of five informative and easy to use sections. Additionally, users can toggle back and forth between the Dealer Resources page and the rest of the Fishman website for greater integration. The training section includes product modules in flash format with Fishman 18 MMR
brand differentiation information, demographic specifics for target customers, key features and benefits for each product, technical specifications and follow-up quizzes to assist in learning. A more detailed Training Guide for all Fishman products in PDF format is also provided as a backup for the modules. In support, a link to Fishman’s FTP site provides high-resolution photos, artwork and advertising components. Product documentation such as installation guides, cutout templates, wiring guides, and software downloads are also provided along with an additional Service & Support resource that organizes available sales tools.
Logos & Branding includes high-resolution Fishman brand and product logos in different formats for dealers to use in their print and online promotion. Video is comprised of two sections. One contains a link to Fishman’s YouTube page with long-format detailed product overviews and demos, as well as videos of artist performances, user demos, industry media coverage, and product reviews. The Fishman Video Network section focuses on new product videos in a more concise and creative way with particular emphasis on keeping viewers actively engaged in the messaging. Especially useful is the fact that dealers can copy the embed code for these videos and easily add them to any location they choose on their own websites. New Product Sneak Peek dealers to learn about a new product several months before its release with a detailed description, key features and benefits, specifications, photos and which artists are using it. OCTOBER 2011
Upfront Steinway & Sons Honors Presented to Jacobs Music Co. Jacobs Music Company, the 111-year-old piano dealer headquartered in Center City Philadelphia with stores in Willow Grove and Whitehall, Pa., Cherry Hill and Lawrenceville, N.J. and Wilmington, Delaware, has earned the Steinway & Sons Partners in Performance Dealer of the Year Award for a second consecutive year.
Earning the award in the category of Major Metropolitan cities, they competed with such major cities as Los Angeles, Chicago, Bosto,n and Washington, D.C. Jacobs’ President Chris Rinaldi said, “It’s a great honor to win this recognition even once, but, it’s more remarkable to win it two years in a row.”
Trade Regrets: On August 22, Jerry Leiber – one half of the iconic songwriting duo Leiber and Stoller – passed away at the age of 78. From the onset of their collaboration (when both were only 17 years old) Leiber and Stoller were an unstoppable musical force that helped reshape popular music in ways that still reverberate on the pop charts of today. Throughout the 1950s and early ‘60s, the pair rattled off hit after hit, including “Hound Dog,” “Stand By Me,” “Yakety Yak,” “Jailhouse Rock,” and many more. By writing authentic and believable blues and R&B tracks, but with melody and beat that bore universal appeal, their songs brought black music to white audiences and helped to form what became “rock n’ roll.” In a 1990 interview with Rolling Stone, Leiber noted, “Our songs did not transcend being R&B hits. They were R&B hits that white kids were attracted to… we lived a black lifestyle as young guys. In the general sense, it was extreme. But not in the environment we moved in. They were amused by us, two white kids doing the blues.” George Filip, who owned Filip Music Store in downtown Aurora Ill. from 1954 to 1984, died on August 7 in Lake Placid, Fla., where he had
lived since 1984. He was 83. Filip became a professional accordionist at age 14 and, at age 40, became the youngest recipient of a Lifetime Gold Card from the American Federation of Musicians Union. After moving to Florida in 2000, George continued to play music in area nursing homes, both solo and with his band, The Sturdusters. Billy Grammer formed his own guitar company after years of playing country music in and around Nashville. Grammer recorded several hit records on his own, as well as playing behind some of the biggest names in country music. In 1958 he recorded “Done Laid Around” and the chart-topper, “Gotta Travel On.” Along the way, Billy was seeking to create a guitar that would combine the sounds of his two favorite instruments, Martin and Gibson. By 1964 he teamed with his fishing buddy, Clyde Reid, who operated a music store, and with J. W. Gower to create the Grammer Guitar Company. The company was eventually sold to Ampeg in the late 1960s. Ampeg stopped production of the Grammer Guitar in 1971. Billy died on August 10, 2011 after a long illness.
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People Vic Firth Company has promoted Andy Tamulynas to the newly created position of integrated media marketing manager. In his new role, Tamulynas’ responsibilities include company website design, content creation, in-house and off-site video shoots, video production, and final cut editing for video release. Tamulynas will coordinate marketing activities and new product release timelines so website information, marketing programs and new product releases all reach the consumer at the same time. NAMM has announced that Causby Challacombe will be its new director of membership. In her new position, Challacombe will oversee all membership administrative functions and provide superior customer service. She will also be responsible for the development and implementation of an effective membership marketing plan, which will be carried out by a sales team in support of membership initiatives. She will also lead a cross-department team for organization-wide marketing and sales strategies that aim toward effectively retaining and serving current NAMM Members while expanding the membership base. TEAC America, Inc. recently promoted Paul Jenkins from VP of sales for TASCAM to senior vice president for TEAC America. In this new role, Jenkins Jenkins will be responsible for TEAC’s Consumer Electronics, TASCAM and Esoteric Divisions. He will also be serving as a member of the Board of Directors. In this expanded role, Jenkins will be responsible for the sales and marketing of all TEAC consumer and professional audio and video products. Jenkins joined TEAC America in September 2006 as TASCAM’s national sales manager, was promoted to director of sales in January 2008, and then was named the VP of sales for TASCAM in June of 2009. Sweetwater has hired former Guitar Center executive Phil Rich as its vice 22 MMR
president of merchandising. Rich will oversee all purchasing operations and work with sales and marketing to create and implement strategies for pricing, promotions, and product Rich presentation in all web and print publications. For the past two and a half years Rich held the position of vice president of merchandising for guitars and accessories at Guitar Center and for the past three years served on the NAMM Board of Directors. Voyage-Air Guitar recently announced the promotion of Virginia Cannon to the position of director of artist & broadcast media relations. “Over the past two years, Virginia has played a key role in developing and managing relationships between artists and Voyage-Air Guitar,” said Jeffrey M. Cohen, CEO of Voyage-Air Guitar. “Her ability to recruit top talent has helped make ‘Voyage-Air’ a household name.” In addition to her current artist relation’s role, Ms. Cannon will take on the additional responsibilities of Voyage-Air product placement in television and film. D’Addario has announced that Alicia Berwind has been appointed to the position of customer service supervisor. Berwind will be responsible for managing a staff of Berwind six global customer service representatives with consumer service reporting to her as well. This position will supervise the timely processing of all customers, both B2B and B2C, transactions and inquiries. Fender Musical Instruments Corp. (FMIC) has appointed Mark Nelson to the position of senior vice president of Global Percussion for KMC Music, Inc. In that role, Nelson will oversee the branding of all KMC Percussion worldwide, including: Latin Percussion®, Toca® Percussion, Gretsch® Drums, Gibraltar® Hardware and Sabian®
Cymbals (U.S.), and will be relocating to KMC in Bloomfield, Conn. Nelson is a 23-year music industry veteran who most recently served as vice president of Merchandise for Drums, Media and General Accessories at Guitar Center where he was awarded the President’s and Founder’s awards for exceptional performance. On the heels of entering an exclusive U.S. distribution deal with Dixon Drums, St. Louis Music has hired Jim Uding as its brand director. Uding will also serve as Uding product manager for SLM’s drums and percussion products. Uding previously owned Drum Headquarters, a five-star drum store, and has been in the industry for nearly 30 years. Former Washburn Guitars vice president, Bill Abel, has joined Optek Music Systems as director of music industry sales for North America. Abel will be responsible Abel for establishing a network of independent music dealers throughout North America that will distribute the company’s Fretlight guitar. He brings over 20 years of industry experience to Optek. American Music & Sound (AM&S) has announced the hiring of Justin Eggleton as national product training manager for Allen & Heath and Turbosound. In his new role, Eggleton Eggelton will be responsible for sales support, technical support and Certification training for Allen & Heath iLive digital mixing systems and Turbosound loudspeakers. Eggleton comes to AM&S from Atlanta-based SECOM, a manufacturers’ representative firm that represents both brands in the Southeastern U.S. In addition to his four years as a SECOM regional manager, Eggleton’s background includes extensive experience as a sound engineer for a large mega-church in the OCTOBER 2011
Birmingham area, plus direct sales experience in both retail and commercial audio. Full Compass Systems has welcomed Caroline Polster to the company as human resources manager. Polster is a graduate of Carroll University in Waukesha, Wis. and comes to the Polster position with a broad range of skills and experience in the human resources arena. Guitar Center Professional (GC Pro), the outside sales division of Guitar Center that focuses on the needs of professional users, recently announced the appointment of Kurtis Ewing to the position of account manager, based in the company’s Sherman Oaks, California location, effective immediately. In his new position, Ewing will draw on his extensive experience in sound production to help GC Pro expand its presence in the studio, live, post-production and house-of-worship market sectors. The announcement was made by GC Pro vice president Rick Plushner and further underscores GC Pro’s ongoing commitment to the continuing growth of GC Pro as a turnkey supplier for professional end users.
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Breaking News! in the
Hot News section of MMR’s Web site,
mmrmagazine.com OCTOBER 2011
Guest Editorial Ronald Bienstock
Photograph by Nique Prokop
Amending the Lacey Act During the McKinley administration, a well intentioned piece of legislation, the Lacey Act, was passed to prevent protected wildlife from illegal interstate and international trafficking of what had become popular in culture at the turn of the 20th century namely decorative feathers, tortoise shells, and other products derived from unique species of wildlife. Iowa Congressman John Lacey had intended for his legislation to prevent illegal importation and exportation of such species, to also prevent harmful foreign species from entering the United States, and to prevent wide scale poaching of domestic wildlife.
“The Lacey Act has become a politicized tool in the last year. Endangered species legislation should not be political.”
In more modern times, the trafficking of illegal wildlife has become a vast business. Amendments to the Lacey Act over the last 100 years added further protection for fish, plants, and other species. These amendments include the 2008 Food, Conservation, and Energy Act (the “Farm Bill”) which expanded the Lacey Act’s protective range for plants and timber. Although there has been much discussion concerning the protectionist aspect for the domestic timber industry in the Lacey Act, it is the protectionist aspect for wildlife and endangered species that cannot be overlooked. The purpose of the Lacey Act is laudable, but it has become unduly burdensome and almost unworkable in practical application. Instruments that were once legitimately manufactured and sold have now effectively become contraband as a result of the Farm Bill. The Lacey Act does not allow for what is called “grandfathering” for individual musicians and instrument customers that are transporting various musical instruments to and from the United States, or
even over state lines. A quick solution here is to “grandfather in” all musical instruments made prior to 2008 Farm Bill amendment. Notwithstanding, the Lacey Act does sometimes permit the use of woods obtained prior to 1992, and there are certain personal item exemptions for travelling to foreign countries with instruments that may contain these woods. However, knowing the specifics of how the Lacey Act functions, which by reference incorporates environmental protection laws from around the world, including CITES (a worldwide governing regulation that Lacey Act enforces in this country, alongside the Endangered Species Act), it becomes almost impossible to fully comply in with the Lacey Act despite good faith efforts. Although the “due care” and “knowingly possess” verbiage of the Lacey Act may give some comfort to those who read such statutes, in a practical sense that language does not stop the chilling effect of an individual musician seeing him/herself stopped at customs and asked about the provenance of their fret OCTOBER 2011
board or decorative in lays (such as mother of pearl and abalone). For the retailer or vintage dealer who has a substantial portion of their business based in instruments that may fall under the rubric of the Lacey Act (almost every instrument will), a solution here would be the standardization for a dealer to become a certified dealer so that import/export issues are cleared by such governmental pre approval. The same type of pre approval and certification can be performed with wood dealers who purchase non endangered woods commonly found in the music instrument business. There are many misconceptions outside of the music instrument business as to just how much rare wood is actually used to make musical instruments. Compared to the furniture business, the musical instrument business utilizes just a small percentage of lumber. Additionally, as we know, many guitars and instruments are made with common North American hardwoods, such as alder and maple, neither of which are endangered and are tree farm raised throughout North America. The Lacey Act has become a politicized tool in the last year. Endangered species legislation should not be political. Certainly, the intent of the legislation was not political. Yet, it does not mean that we cannot amend the Lacey Act to allow for safe and proper handling of non endangered woods, and species used for decorative purposes should be abandoned in a wholesale fashion. To that end, there are many including myself in the musical instrument business that have undertaken the obligation to make these changes happen for the betterment of musicians and the music instrument business. Prior to forming the Law Offices of Ronald S. Bienstock (now Bienstock & Michael, P.C.) in 1987, Ron was editor-in-chief and publisher of International Musician & Recording World and served as General Counsel to Hoshino, U.S.A. In 1991, Ron was voted one of the top 100 “Most Influential People In The Music Business” by BAM Magazine. Today, Bienstock & Michael’s practice serves a broad spectrum of clients throughout the entertainment and musical instrument industries, specializing in the fields of intellectual property, business matters, and litigation. Ron teaches4 Color EnterVersion on tainment Law as an adjunct professor white at background New York University and is a frequent guest lecturer OCTOBER 2011
for various graduate and undergraduate schools at NYU. Ron has also been a music business commentator for NPR, WBAI, Tech TV and CNN. He has been a guest lecturer, instructor and panel moderator for the BMI, ASCAP, CMJ, NEMO, SXSW, NAMM, Atlantic Records’ A&R University, the New York State Bar Association (NYSBA), the New Jersey State Bar Association (NJSBA), The Benjamin Cardozo School of Law, St. John’s School of Law, and many other organizations and universities. As the result of Bienstock & Michael’s landmark win against Fender Musical Instru-
ments Corporation, Ron has been featured in numerous newspapers and magazines across the country. Representing 17 guitar manufacturers in a trademark opposition proceeding against Fender, Ron successfully argued that Fender should not be allowed trademark registrations to three guitar and bass body shapes. Bienstock is also an accomplished recording and performing artist having appeared on “Late Night With Conan O’Brien” and shared the stage with the likes of Spin Doctors, Billy Joel, Blue Oyster Cult, and The Doobie Brothers, among many others.
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News Note from Joe h! GOVERNMENT THAT ROBS 0ETER TO PAY 0AUL CAN ALWAYS DEPEND ON THE SUPPORT OF 0AULv -George Bernard Shaw Iâ€™ll bet most NAMM Members would not consider themselves overly political. But recently, Iâ€™m sure you have noticed more laws and regulations coming out of Washington and your State Capitols, and some are making your job harder than ever. Heightened regulation and enforcement, byzantine tax laws that favor some while penalizing others, frivolous lawsuits that cost a fortune to defend no matter what the outcome and insurance costs that have risen at ďŹ ve times the rate of inďŹ‚ation are increasingly placing extra burdens on already overstretched business owners. If you care about the future of your business and the industry, get involved. And in my opinion, one of the most important things you can do is belong to the one association that represents the interests of 9,000 music products companies. NAMM has been the industryâ€™s voice in our government for more than 100 years. And the current political environment makes it more important than ever that we work together on the matters that impact us the most.
visit us online at www.namm.org NAMMâ€™s longest running legislative priority has been music education, ensuring that every child in America has the opportunity to learn music. This is not only good for our industry, itâ€™s the right thing to do for our society. Our love of music and the value we place on it is the one thing that unites us all. Protecting NAMM Member trademarks and copyrights has also been a top priority. And the Lacey Act has impacted our industry and put many NAMM Members at a level of risk they never dreamed of. When an issue like the Lacey Act comes into the national news like it did with the recent raids on Gibson, it is interesting to see the anger and frustration manifest itself on cable news programs and on blogs. But I can tell you that while that may be a popular response, addressing the root problem is the only solution. That means long, tedious legislative work, and NAMM and our partners in D.C. are at it daily. It includes countless visits to Members of Congress and their staff, carefully working with regulators to communicate the views of the business community and getting them to ďŹ x the unintended consequences of well-intentioned legislation. Itâ€™s not glamorous work but it is ultimately the only way weâ€™re going to create the kind of business-friendly environment that is needed to compete in the 21st century global economy. Go to NAMMCOMPUBLICAFFAIRS to learn more. Join one of NAMMâ€™s task forces and come to Washington with a ďŹ‚y-in delegation. But please know that by just belonging to NAMM you are making a difference. Your Membership contributes to improving conditions for the entire industry. We are grateful for your support and will continue to do our best on your behalf.
*OE ,AMOND s .!-- 0RESIDENT#%/
Former NAMM Chairman Tom Schmitt and other NAMM Members and supporters plead with Congress to support music education for all students. A record 40 NAMM Members traveled to D.C. and held more than 103 meetings with Congress members to address key music products industry issues. Joe and former Secretary of Education under President Bill Clinton prepare their remarks at a recent Capital Hill event.
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