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w w w. m m r m a g a z i n e . c o m

February 2013

Upfront Q&A: Jim D’Addario Bourgeois Guitars’ Aged Tone Series Buyer’s Guide to New Gear at NAMM – Part 2

Quinlans: The

Don Johnson Service Award Winners 2013



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NAMM 2013 Hall C #4658

Contents FEBRUARY 2013 VOL.172 NO. 2

16 Upfront Q&A: Jim D’Addario

With a new logo mark unveiled this month, the D’Addario CEO reveals details and plans behind the diverse music product company’s brand overhaul.

36 Fretted: Bourgeois Guitars’ Aged Tone Series The Maine guitar maker introduces its newest line, designed for an impeccable vintage feel.

42 Webwise: Yamaha is Game for ‘Gamification’ ‘Gamification’ is changing the way the public watches the NFL and stays loyal to electronics companies. We look into how a few influential MI players are getting in on the game.

46 Report: Music Achievement Council

Getting to know this industry panel focused on assisting and promoting music education.

50 Audiofly: Ready to Soar in America

The Australian headphone maker targets the U.S. this year with a distinguished line of products.

56 Piano & Keyboard: Faust Harrison Takes Long Island

New York’s influential piano retailer (also famed for its rebuilt Steinways) opens a brand new location in Huntington Station, Long Island. Cover photo by Alan Klehr, Chicago.

60 Trade Show: NAMM University

22 Spotlight:

The Quinlans – 2013 Don Johnson Service Award Winners

Longtime owners of Quinlan & Fabish step forward to receive our fifth annual Don Johnson honors for the incalculable inspiration they’ve given to generations of young music students.

In every issue: 4 6 94

Editorial Upfront Buyer’s Guide

A complete schedule of the informative, helpful events taking place throughout this year’s NAMM Show, designed to help retailers in as many sales scenarios as imaginable.

74 Trade Show: 2013 NAMM Show Exhibitors List

A full list of exhibiting companies at this year’s NAMM Show in Anaheim.

88 Anniversary: Yorkville Sound Turns 50 130 Supplier Scene 137 Classifieds 143 Advertisers’ Index

The Canadian manufacturer and distributor hits its golden anniversary as we speak with co-founder Jack Long and his son Jeff about the history of the business and its sister company, Long & McQuade.

MMR Musical Merchandise Review® (ISSN 0027-4615) founded in 1879, is published monthly by Symphony Publishing, LLC, 21 Highland Circle, Suite 1, Needham, MA 02494 (781)453-9310, publisher of School Band and Orchestra, Choral Director, Music Parents America and JazzEd. All titles are federally registered trademarks and/or trademarks of Symphony Publishing, LLC. Subscription Rates: U.S.A., US possessions, one year $32; two years $40. Canada one year $80; all other countries one year $159. Single issues $5 each. May Supplier Directory $35. Periodical-Rate Postage Paid at Boston, MA and additional mailing offices. POSTMASTER/SUBSCRIBERS: Send address change to Musical Merchandise Review, P.O. Box 8548, Lowell, MA 01853. Periodicals circulation is directed to music dealers and retailers, wholesalers and distributors, importers and exporters and manufacturers of all types of musical instruments and their accessories, related electronic sound equipment, general musical accessories, musical publications and teaching aides. The publishers of this magazine do not accept responsibility for statements made by their advertisers in business competion. No portion of this issue may be reproduced without the written permission of the publisher. Copyright ©2013 by Symphony Publishing, LLC, all rights reserved. Printed in USA.




MS-100BT MULTISTOMP GUITAR PEDAL WITH BLUETOOTH. Zoom’s MS-100BT is the first guitar pedal to truly incorporate Bluetooth technology, with no cables needed to connect your iOS device. In addition to the pedal’s 100 preloaded stompbox effects and amp models, of which up to six can be used at a time, the MS-100BT allows you to use Zoom’s StompShare iOS app (available for free in Apple’s App Store) to browse, preview, purchase and download additional effects instantaneously via Bluetooth from your iPhone, iPad or iPod touch. © 2012 Zoom. Apple, iPad mini, App Store and Bluetooth are registered trademarks of their respective owners.

See us at NAMM Booth 4590


Editorial Sidney Davis

Volume 172 Number 2 February 2013

The Quinlan Family – A Proud Tradition of Music Advocacy The inscription on the Don Johnson Service Award, named in memory of our longtime former editor reads, “In recognition and appreciation for your outstanding advocacy and support for music education both at the community and national level.” The statement is a summary and affirmation for the long and distinguished careers of Quinlan & Fabish founder George Quinlan Sr. and son George Jr. who have devoted their business and professional activities to enrich the music lives of countless thousands of students ranging from middle school through college level. George Sr. taught at DePaul University and St. Xavier College and also launched scores of band programs in the Catholic grade schools throughout the Chicagoland area. As he explains it, “Early in our development we put together a package that included a rental instrument, books and a stand from September through June for $125. We then brought in student teachers from DePaul.” As he further comments in our cover story (see page 22), the profit margins were questionable, but it was a “labor of love” and the end-result was a lot of kids were making music. Quinlan and his then-partner, Tom Fabish, opened their first store in 1959 while both were teaching at DePaul. George Sr. recalls the early days, “I’d conduct high school rehearsals early in the morning, then go to grade schools, then stop in the store, then teach downtown at night and often play the trumpet for whoever was headlining in Chicago.” Today the seven-store chain has a 125-employee roster spanning three states. Truly a renaissance man, in the 1970s George became the chairman of a local bank and in the ‘80s an early adapter of computers to the point where he consulted with other dealers on developing inventory software. He learned to fly a plane and used it to transport instruments within the chain and, mixing business with pleasure, would take a band director from Chicago to Wisconsin for lunch, “We would call it the $100 burger!” The father and son team are major supporters of VanderCook College of Music. George Jr. serves as chairman of the Board of Trustees for the college and on Senior’s 90th birthday a Quinlan Legacy Fund was established, along with the naming of a rehearsal room in his honor. In addition, the Quinlan family has set up a scholarship at VanderCook in memory of George Senior’s wife, Lorraine, who passed away in 2006. George Jr. learned the family business by washing store windows and ringing up reeds for 25 cents each. Today, as company CEO, he lists “school service representative” alongside his title on the company website. In order to learn the music business he first took employment at Conn-Selmer working in customer service and marketing, followed by a stint with LeBlanc in Kenosha, Wisconsin before coming home to Quinlan and Fabish. During our cover interview George Jr. was asked when he finally left the road and he replied, “About a half hour ago.” He had just returned from instructing a band director how to oil the bells on French horns. Both the Quinlans have served on the board of directors for NAMM and George Jr. has been actively involved with the National Association of School Music Dealers, presently as secretary/treasurer. Charles Staley, Fine Arts chair at Naperville’s Neuqua Valley High School sums up the Quinlan family’s concern and approach to their business and music advocacy: “I asked George, ‘What can we do with kids who are economically disadvantaged, on our free lunch programs, and can’t afford instruments?’... The instruments were provided!” We are both humbled and proud to salute the Quinlans as the recipients of the fifth annual Don Johnson Service Award.

PUBLISHER Sidney L. Davis ASSOCIATE PUBLISHER Rick Kessel EDITOR Christian Wissmuller ASSOCIATE EDITORS Eliahu Sussman Matt Parish CONTRIBUTING WRITERS Chaim Burstein, Dennis Carver, Kevin Mitchell, Dick Weissman ADVERTISING MANAGER Iris Fox ADVERTISING & MARKETING EXECUTIVE Matthew King CLASSIFIED & DISPLAY AD SALES Steven Hemingway PRODUCTION MANAGER Laurie Guptill GRAPHIC DESIGNERS Laurie Chesna Andrew P. Ross CIRCULATION MANAGER Melanie A. Prescott SYMPHONY PUBLISHING, LLC Chairman Xen Zapis President Lee Zapis Chief Financial Officer Rich Bongorno Corporate Headquarters 26202 Detroit Road, Suite 300, Westlake, Ohio 44145 440-871-1300 PUBLISHING, SALES & EDITORIAL OFFICE: 21 Highland Circle, Suite 1, Needham, MA 02494 (781) 453-9310 Fax: (781) 453-9389




Upfront New NYC Digs for Sam Ash, Dallas Store on the Way When it was announced in late July of 2012 that Sam Ash Music Stores would be departing from the company’s flagship address on 48th Street in New York City, it signaled one more (and, in many ways, the “final”) nail in the coffin for the city’s fabled “Music Row,” but also begged the question: What’s next for Sam Ash in the Big Apple? At the time, company COO Sammy Ash was able to promise “big things” at a new location at West 34th Street, in Midtown West, but details beyond that were vague. In late December of ’12 MMR paid a visit to the still-under-construction new facility to meet with Sammy and some of his management team and get a much better picture of what’s in store for Sam Ash Music in NYC. “We’re right near Macy’s, half a block from the Lincoln tunnel, two blocks from the Javits Center, a short walk from Penn Station. The traffic is better here than our old location. Nobody lives near the stores on 48th Street. Once the offices are closed [near 48th] and people go home, it’s completely dead.” Indeed, on the Friday afternoon we visited, the new storefront (333 West 34th) had about as much foottraffic as you’re likely to find in the City, barring smack-dab in the middle of Times Square. Another added benefit to the new address? Next door is Manhattan’s 2nd Precinct Police Department. “It’s a deterrent to anyone trying to run out the front door with something stuffed in their jacket when there are four police cruisers parked outside,” jokes head vintage and used guitar buyer, Mike Rock. The new store is massive: the main selling floor is nearly 20,700 square feet with dedicated rooms and selling areas for basses, amps, pro audio, accessories, acoustic guitar, electric guitars, percussion – you get the picture. The overall design aesthetic is in line with the recent remodel of the Sam Ash Nasvhille storefront, meaning that a unified company-wide “look” is taking shape for the country’s second-largest MI chain. There’s also some multi-use space (extremely large hallways with very tall ceilings, essentially) tucked away behind the showrooms for easily accessible storage of top-selling items. “That way we can keep salespeople on the floor,” explains 6 MMR

Sammy. “The less time one of my sales team has to be off the floor, digging around for an item, the less likelihood that the customer changes his or her mind or walks out the door.” Lee Mendelson, used brass & woodwind buyer, adds: “The whole layout of this store, every room, is very ergonomic. You don’t waste your time, you don’t waste the customer’s time.” On-site repair facilities are another selling point for the West 34th St. storefront. “We’re going to keep this one as you see it right now, open glass right where customers will be walking by,” says Ash, pointing to the sizable guitar repair room just to the right of the front entrance and

To the left, as you walk out of Sam Ash’s new West 33rd Street location, is a sight familiar to all.

Some of the new NYC store’s “neighbors” parked outside.

past what will be the bass room. “It’s a good way to engage and involve customers and also underscores the point: Sam Ash does repairs in New York City.” The new digs also boast 10,000 square feet of basement storage space – and a “real” loading dock and freight elevator. “Before, at 34th Street, you wouldn’t believe what we have to go through to squeeze gear in and out,” says Rock. “This system is just so much easier, so much more efficient,” Sammy adds. As a final thought on the new NYC store – expected to open sometime in Spring 2013 – Ash says: “I would have liked the ceiling height to have a few more feet, but I wouldn’t trade this location for that. From inception to finish it is the longest running job we have ever done, but that’s the price

Sammy Ash in the new store’s entranceway. FEBRUARY 2013

See us at NAMM Booth 5000

Upfront of being someplace good in NYC and this space isn’t just good – It’s great. Bonus, we can watch the Macy’s Day Parade from our front door and we will have plenty of hot chocolate. I will miss 48th Street, but 48th Street, as we know it, will be gone in a very short time, I bet... Now on to Dallas!” On to Dallas? Sure enough, concurrent to the big news in New York, Sam Ash is expanding into the Dallas market with a new 21,000 square-foot location, also set to open in the spring (late March/early April). The store will be full-line (minus acoustic pianos) with a school and will be modeled after the aesthetics established in Nashville and at 34th Street. Big things are afoot for Sam Ash in 2013. We’ll be keeping an eye on all the developments and reporting as things progress…

The 50-foot pylon sign for the Sam Ash store in Dallas (That’s Sammy standing at the bottom right, to provide some scale).

Mike Rock, Sammy Ash, and Lee Mendelson in the new Vintage Guitar Room.

Judgment In American Audio Trademark Case American DJ received a final Judgment, against Defendants V2Go Technology Corporation and American Audio Laboratory, Inc. in the amount of $619,391.91 plus interest, for Defen-

Harman to Acquire Martin Professional

Harman (NYSE:HAR) has reached an agreement to acquire Martin Professional A/S of Denmark, a provider of lighting solutions for the entertainment, archi-

tectural, and commercial sectors, for EUR 110 million (roughly $146.3 million). The deal is subject to regulatory approvals and customary closing conditions, and is expected to close early in 2013.


dants’ infringement of the Federally Registered, incontestable American Audio® trademark. The Judgment also included a Permanent Injunction against the Defendants and all of their… officers, directors, principals, servants, employees, et cetera… from infringing upon the American Audio trademark at any time in the future. This lawsuit was filed in 2010 after V2Go Technology Corporation, American Audio Laboratory, Inc., Wal-Mart Stores, Inc., DBL Distributing, LLC and Laser Karaoke, Inc. (dba Karaoke Warehouse), began to manufacture, market and distribute audio equipment marked “American Audio.” Wal-Mart, DBL, and Laser Karaoke settled the respective claims made against them by American DJ. Each of these defendants recognized American DJs’ rights to its famous American Audio® trademark and agreed to discontinue any further use of the company’s universally known and respected trademark. V2Go and American Audio Laboratory closed their doors following the filing of the lawsuit, and it is believed their principal, Harold Wang, fled the United States.

Kenneth L. Sherman, of Sherman & Zarrabian LLP, lead counsel for American DJ, made the following statement, “This final Judgment vindicates American DJ’s claims in this matter, recognizing American DJ’s rights to its famous ‘American Audio®’ trademark and terminating the substantive phase of this matter. ADJ will pursue all those who intentionally engaged in this infringement, including the principals of the defendant companies. American DJ maintains a policy of respecting the valid intellectual property rights of others and likewise demands that its rights be respected. American DJ welcomes fair competition in the marketplace, but will not stand for nor acquiesce to unfair competition where competitors illegally and unduly seek to gain an advantage by attempting to encroach upon American DJ’s hard earned goodwill. American DJ will now pursue collection against the Principals of Defendants V2Go and American Audio Laboratory in order to send a strong message to the industry that any attempt to infringe upon American DJ’s trademarks will have serious consequences.” FEBRUARY 2013 • • • v t c p r o a u d i o . c o m • h u g h e s - a n d - k e t t n e r. c o m


Upfront JHS to Distribute Stylophone Synth Worldwide Independent trade distributor John Hornby Skewes & Co. Ltd. has secured a deal with Stylophone creator Dubreq to exclusively distribute the cult pocket synthesizer worldwide. The modern-day Stylophone features Classic, Synth or Bass sounds, with or without vibrato enhancement, and players can play along with music on their MP3 player. The Stylophone – which costs a mere £16.99 UK RRP (roughly $22.25) – has a headphone socket and volume control, and its tuning control provides many octaves of sound.

Ben Jarvis, head of Dubreq (and son of the Stylophone’s inventor, Brian Jarvis) said, “Dubreq began working with JHS

in 2012, and they proved very quickly to be enthusiastic and committed to the

brand and clearly shared Dubreq’s vision for the Stylophone in the MI market.” Dennis Drumm, JHS’s managing director, adds, “I remember, as a music store salesman in my twenties, over thirty years ago, having such fun selling Stylophones… The Stylophone was always such fun, and in those intervening years has become an icon, and a British one to boot.” For more information, check out the JHS website, visit their NAMM booth at Hall E 1212, or contact JHS export sales manager Adam Butterworth at

RPMDA Accepting Nominations for ‘Dorothy’ Award The Retail Print Music Dealers Association (RPMDA) is accepting nominations for RPMDA’s “Dorothy” Award, named for Dorothy Hutchinson, former executive secretary/treasurer and charter member of RPMDA. “During her too-brief life, she epitomized the finest that our industry has to offer, and had in abundance the attributes that print music dealers and publishers all aspire to,” notes the organization. “Dorothy served her community and music education, she was an active participant in promoting good dealer/publisher relations, and was an ethical businessperson who

generously shared information with her fellow dealers. Her example of hard work and high standards make the ‘Dorothy’ Award RPMDA’s highest honor.” To nominate someone in the print music industry, either a dealer or associate member, for this award, submit a short nominating essay (250-500 words) to RPMDA headquarters by March 1, 2013. Keep these factors in mind when describing your nominee’s qualifications: •

A lifetime of service to friends and family, community, and the print music industry.

• •

• • •

Promotion of ethical business standards and policies. Setting high standards for customer relations and service, as well as dealer/publisher relations. Personal integrity. The encouragement and support of music education. Innovation in business, with a vision for the future.

Send your nomination By March 1, 2013 to: RPMDA “Dorothy” Award Fax 972/490-4219

Derek Duncan To Take Over Seymour Duncan Custom Shop Derek Duncan, son of Seymour Duncan steps up at the international headquarters in Santa Barbara, California to take the reigns of the Custom Shop. Duncan will be working directly with customers and performing artists, as well as assisting in the research and development of new products for the company. A fixture at the factory since he was in grade school, Derek has been winding pickups since before

10 MMR

he could legally drive—or work for that matter. For nearly a decade, Derek has been a key player in the family business, working with and learning the entire process of designing and crafting pickups. He started his career working on the production floor and Quality Control, then in

the Engineering Department before moving into his previous role as builder and machinist for the Custom Shop. Duncan is the skilled artisan behind many of the newer 7 and 8 string models, as well as historical recreations such as the Alnico Staple P90 and the Charlie Christian pickup.


Ashley Appoints Tau Audio Distributor in ‘Benelux’

Ashley Audio has appointed Tau Audio Solutions as its exclusive distributor in “Benelux” (Belgium, the Netherlands, and Luxembourg). Tau Audio Solutions has been importing and supplying audio communications systems to the Benelux region for fifteen years, and with its connections and expertise, Ashly expects to enjoy the same steady growth in Benelux that it has enjoyed in the U.S. and other international markets.

Trade Regrets: Emile Baran formed DeKalb Music Supply, a music retail store in Decatur, Georgia in 1958. Several years later he expanded into the wholesale business, thanks in large part to his understanding of the school music market. Baran passed away on December 9th. To view a clip from his NAMM Oral History interview, scan the code below

People Skip’s Music has promoted Mike Snyder to vice president of operations. Formerly general manager, Snyder’s new role will match his talents with the company’s expanded busi- Snyder ness priorities and growth plans. Since 2006, Snyder has played a major role in the continuing growth of some of Skip’s Music’s most successful programs including Stairway to Stardom and Weekend Warriors. He has also effectively been a key player in the expansion of the company’s rental services, including backline and event production. Mike Snyder was recently awarded the Skip’s Music “Titan of the Year” award, voted by Skip’s entire staff, in recognition of his unwavering support to the organization and its customers. 12 MMR



visit us online at

Note from Dan Del Fiorentino

2,000 Oral History Interviews— and Counting! What do Herbie Hancock, Henry Steinway, Chris Martin and Rose Shure have in common? Their amazing stories have been captured for all time as part of the NAMM Oral History Collection. Over the past 12 years, archivist Tony Arambarri and I have had the honor of capturing history as we interviewed some of our industry’s most passionate professionals––as well as the world’s most accomplished musicians––for the NAMM Oral History Collection. This program was created to share the wisdom of those who have contributed to our industry, and allow them, in turn, to recognize the people who’ve made a difference in their lives, such as early music teachers and business mentors who were the first to fuel their musical passion. The Oral History Program is a treasure trove of hard-learned lessons that not only helps to document important moments in music products history, but also serves as a valuable tool for NAMM Members by allowing them to learn from the successes and failures of their predecessors. These fascinating clips have been viewed at industry presentations, posted on retailer websites and shared during company training programs. They’ve even been used to pay homage to Oral History participants at their memorial services. Since the program began in 2001, we’ve lost more than 250 of the people we have interviewed; however, their words and stories live on, much to the benefit of the industry and their loved ones. Each and every NAMM Oral History interview is a time capsule that provides unique insights into our industry’s colorful past, as well as some pretty entertaining bits of trivia–– from revealing that Les Paul used one of his mother’s

spoons for his first pickup to finding out that Ted McCarty once asked a Gibson engineer to help him “buck the hum.” Who knew? With the help of a great team, the NAMM Oral History Collection is now being digitized and protected for the future. Not to mention, it’s continuing to grow by leaps and bounds. In 2012 alone, the NAMM Resource Center interviewed hundreds of people who helped to shape our industry, including Kay Koster, who’s been a music dealer since the 1940s; Danny Henkin, the former owner of CG Conn; Bob Bull, the past president of Steinway; and French Horn designer Ethel Merker. What’s more, sometime during the 2013 NAMM Show, we will capture our 2,000th interview, adding yet another remarkable story to our Oral History compilation for generations of NAMM Members to learn from and enjoy. On a personal note, this experience has been a true blessing for me. Heck, I get to sit toe-to-toe with industry pioneers, leaders and other witnesses to history who have forever changed the world of music making. The result is a gold mine of best practices and good information that I believe can greatly benefit your business. We add clips to this collection weekly, so if you haven’t stopped by in a while, I invite you to visit now to take advantage of this invaluable NAMM Member resource. Dan Del Fiorentino NAMM Music Historian


February 2013

the up-to-date on NAMM. To keep tter News e-newsle is published by ws MM Ne NA r ou MM NA up for n sig , ws ne g industry .org. latest breakin at info@namm

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Jim D’Addario Discusses Re-branding and the Future of D’Addario

Jim D’Addario

After over a decade of rapid expansion, D’Addario & Co. recently made the decision to re-examine the overall branding of the company’s entire line of offerings, which in addition to the iconic and popular line of instrument strings also includes accessories, drumsticks, drum heads, reeds, and percussion. CEO Jim D’Addario recently spoke with MMR about D’Addario’s new branding and logo and what was behind these significant changes, as well as the group’s vision for the future.

MMR: What was the initial catalyst behind the move to re-brand? Jim D’Addario: Our company has grown over 400 percent in the last 12 years. The growth has been both organic and through acquisition. Each time we have brought another brand into our family, our marketing and messaging becomes a little more complicated. We decided to seek the help of a sophisticated branding firm, and

could tell the D’Addario story better so that all our sub-brands could benefit from the halo effect of our heritage brand, company and family. We also asked our agency to challenge each and every sub-brand to determine what the market perception was of each brand, and its products. All this work has culminated in a clear vision for D’Addario as a master brand. This vision has been expressed in a beautiful internal brand book that

“ This logo will transcend generation after generation of new management teams and will remain the identity for our family business into the distant future.” the deeper we dove into the research, the more we realized that we needed to do a much better job defining our brand. Who is D’Addario? What do we stand for? All of our brands were not reflective of our deep heritage of innovation, to our pursuit of continuous improvement, and to our commitment to operational excellence. We decided to challenge ourselves on how we 16 MMR

has been printed and distributed to all of our employees and key partners. We now have a new logotype and logo mark, and we are close to completing a full subbrand communications road map that will guide our branding, marketing and messaging for decades to come. The new logo – which is a bold and contemporary evolution of the original –

signifies the company’s commitment to remaining modern, technologically advanced, and forever innovating.

MMR: Was there some perception that the previous logo and imagery was in any way “holding the brand back?” JD: Changing the logo was a very difficult and personal decision for me since I personally designed the logo in 1973. The old logo evolved slightly over the years, but it is well recognized and changing it could be perceived as a risky endeavor. That being said, the nearly forty-yearold logo had some serious limitations. The old logo was difficult to place and use universally. Art directors have always struggled with finding the right location and size for our logo, as it is proportionally a long word and not a simple mark that fits easily in any required location. Second, I felt strongly that our company needed a logo mark that could stand separate from the name D’Addario and eventually become known to represent the D’Addario company, brand, foundation, and all our affiliates. For instance, we wanted a clearly recognizFEBRUARY 2013

able mark that could be on the end of a guitar strap, on a pick, on a mouthpiece, one that is artistic and not commercial but would clearly identify our products as D’Addario products. The first efforts were to take the original logotype and clean it up so it had more balance, better spacing for use on the web and on small accessory products. We then tried to come up with a logo mark (like a Nike “Swoosh,” for instance) that would work well with the new cleaned up D’Addario logotype. After months of back and forth, we came to the realization that the old logotype was still not working well with some beautiful logo marks we had developed. After long hours of deliberation, I agreed to explore other logotypes to go with the beautiful D mark we had developed. Sure enough, utilizing a slightly modified version of Avante Garde, a mid-twentieth century typeface from ITC, we came up with a combination that I think is timeless and will look good for many decades to come. This logo will transcend generation after generation of new management teams and will remain the identity for our family business into the distant future. The new logotype and mark can be used locked up together in a horizontal or vertical way, and each element can stand on its on and perform beautifully. We have achieved all the objectives we set out to address. The new logo mark and logotype will be used extensively to identify everything related to our company. The same mark is also going to be used on our affiliate companies and for our D’Addario Foundation.

MMR: Can you talk a little more about the design process and the meaning behind the new “six-string converging into one ‘D’” imagery? JD: We worked with a Chicago based branding agency, VSA, on this entire rebranding project. The object for the new FEBRUARY 2013

logo mark was to create something that was beautiful and timeless while speaking to our heritage for creativity, for freedom of expression, openness, and our love for music. The six lines emerging in an arc from the base of the ‘D’ reflect the importance of the six strings on a guitar to the overall success of our company. While our string business is still our largest product segment, it is now less than 50 percent of our total turnover. That being said, we felt it was necessary to recognize those roots in this trademark. Although a musical staff is only five lines, the six parallel lines also are reminiscent of musical notation. We explored many combinations of abstract iterations of music strings, the letter ‘D,’ and other appropriate icons to our business. We did extensive test-

pertaining to our sub-brands. Over thirty in-depth qualitative interviews were conducted with stakeholders for each of our sub-brands; artists, amateurs, dealers, distributors, and employees were queried for input. From that qualitative research, several different hypotheses were formulated for how these brands should be treated in our overall branding as a company. Then over 1,200 quantitative surveys were conducted, 200-300 per brand, to test those hypotheses. The data is now being crunched, and we have an outstanding base of information that will enable our agency and our communications team to develop winning branding strategies for every product we make and sell. We have also redesigned our XL electric string packaging. One of the ele-

ing of the new mark in position on our products, our packaging, in our ads, on our stationery, buildings and trade show booths, to mention a few. After spending a couple of months with the design and seeing it “in action” in various applications, we were convinced that we hit the “mark” with this new design.

ments of our DNA as a company is our respect for our planet and our desire to be the industry leader with regards to sustainability. Graphically, the new packaging speaks to our main brand purpose of “inspiring performance’ and takes our XL and circle logos and modernizes them. We considered changing our outer package from its present recycled, earthy-friendly format to a laminated foil bag. Unfortunately, laminated foil packages are not recyclable because dissimilar materials such as aluminum foil, polyester film, polyethylene film and paper are layered and glued together. The materials cannot be easily separated and cannot be marked as recyclable. This just does not agree with our company and family commitment to sustainability. Instead, we chose to maintain the recycled outer cardboard package that has become a D’Addario trademark. We upgraded the design so the outer bag is

MMR: Are there any related initiatives or campaigns planned in the coming months that you’d like to discuss? JD: Yes, there are so many that I could go on for pages and pages. Many have not yet been fully fleshed out or agreed upon, so I will refrain from mentioning them, but there are a few that are in progress that we can certainly speak about. By mid-December, our agency completed a second extensive qualitative and quantitative research project, this one

MMR 17

Upfront Q&A sealed, ensuring that the strings have not been tampered with or exposed to the environment. We also upgraded the inner, recyclable, plastic bag to a more advanced vapor-corrosion-inhibitor design. The result is that all elements of our packaging are either recyclable or recycled, and all printing is executed with soy based, earthy-friendly inks. The new packaging design will be premiered at the 2013 Winter NAMM Show. We are also upgrading all the packaging for our Planet Waves accessories. The branding research has indicated that Planet Waves should take on a stronger “D’Addario” identity, and new packaging with the new D’Addario logo prominently displayed will be transitioned in over the course of 2013. Products that have been tested with the D’Addario brand name included have already seen huge increases in turnover. We are confident that marrying Planet Waves fretted instrument accessories to the D’Addario fretted instrument string line is going to a successful migration. At NAMM, we are also re-launching Evans drumheads. For the last five years, D’Addario engineers have been researching new collar shapes and making new molds to test them. The goal was to develop a drumhead design that would create a head would fit all drums better. The new Evans Level 360 technology enables all Evans tom and snare heads to fit drums perfectly, tune easier and with an extended tuning range. The culmination of a five-year R&D effort, all molds have been replaced with this new profile design and an extensive marketing relaunch will be unveiled at the NAMM show. There are similar developments for each of our brands, but it is too early to speak about them publicly.

See Us At NAMM Booth 3014 18 MMR


See us at NAMM Booth 4834



See us at NAMM Booth 3040



George Quinlan Sr. has spent his life serving others and is the perfect example of all that is right with our industry. – NAMM President Joe Lamond

Quinlans: The

Don Johnson Service Award Winners 2013 George Senior & Junior Create a Legacy of Players, Inspire an Industry

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f you ever thought that commerce and art weren’t compatible, know that not only can they coexist peacefully, but they flourish at the intersection of Quinlan & Quinlan.

“The Quinlan team can be held up as a model for leading one of the most successful music retail businesses in our industry,” says Tabor Stamper, president of Jupiter. “They would be successful in any industry. The good news for us is that they have chosen music and music education to apply their skills.” “George Quinlan Sr. has spent his life serving others and is the perfect example of all that is right with our industry,” says Joe Lamond, president of NAMM. “It would probably be impossible to calculate the number of young people who had the opportunity to learn music because of his efforts, but I’d imagine it would be in the tens of thousands if not more.” “No one is better at getting kids started on an instrument than the Quinlans,” asserts Mark Ragin of St. Louis Music. “This is very important from my perspective, because many do not use the best quality instruments for rentals. The Quinlans do, so more kids stay with the instrument. I bet they have started 150,000 to 200,000 kids [playing instruments] throughout their history.” John Musselman of American Way Marketing agrees that the Quinlans’ success is achieved through a dedication to quality instruments, in addition to their own hard work. “They aren’t just committed to the music program, but the band director and students, and that means getting them quality products and service. They have a good road crew who are very knowledgeable and experienced, too.” “I have had the pleasure of knowing the Quinlans for over 30 years, and I find their success in life is the ability to interact with people,” says Vince McBryde, formerly of King, Selmer, Brook Mays, and Blessing. “And their employees and their customers know and respect them.” “They are good, honest, hardworking people with heart,” says Jim Kidder of Kidder Music. “They treat their employees well, and have a strong passion for music in schools.” “The Quinlans are the consummate professionals,” says VanderCook School of Music president Charles Menghini. “They are a constant source of support, service, and encouragement to everyone who has the pleasure to work with or know them.” When the two music educators George Quinlan and Tom Fabish came together in 1959 to form Quinlan & Fabish, the idea was to help Chicago area schools build music programs. That they did, never straying from their core philosophy of sticking to what they know and relentlessly getting quality instruments into the hands of students, even those who couldn’t afford them, in some cases. Fabish would be bought out in the late 1960s and son George Quinlan Jr. would be brought in officially in 1979, and the pair’s combined business acumen and success at the cash register alone would make them worthy of the 2013 Don Johnson Award. But the Quinlans have also been fierce and tireless advocates of music making, establishing new stores, programs, and even scholarships. Today it’s a seven-store operation spread over three upper Midwestern states. They have 125 employees, serve scores of schools, and are big boosters of VanderCook College of Music. Through the years, Quinlan & Fabish has sponsored numerous workshops, clinics, and educational events for Chicago area band and orchestra directors, students, and student teachers. Artists like Doc Severinsen, the Canadian Brass, Ed Shaughnessy, and many more have been through their stores. All this has culminated in them receiving the fifth Don Johnson Industry Service Award, which will be presented to them at the 2013 NAMM Show in Anaheim.


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George Quinlan Sr. conducting the Q&F All-Star band accompanying Doc Severinsen (1988). The band was composed of 1st chair players from schools serviced by Quinlan & Fabish.

“It’s humbling,” Quinlan Jr. says of receiving the DJA. “I remember the first [award presentation] and Dave Teeple got it, and I thought, ‘That’s the perfect guy for it.’ Then, through the years, I watched as other very prestigious people have been honored with the Don Johnson Award, so I was shocked when Sid [Davis, publisher] called and told me we were receiving it!” From Day One: Focus In 1945, George Senior came home from service in the army where he, “defeated the Nazis from a base in Alabama” (as he likes to joke). With trumpet in hand, he went to work. He would get a B.M. and then an M.M. from DePaul University (where he would meet future wife Lorraine, who also gradu-

Lorraine and George Sr. on their wedding day.

Quinlan & Fabish Milestones 1959

Q&F established in SW side of Chicago (2563 W. 79th Street)

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George Quinlan Jr. officially joins Q&F


Second Q&F store opens in southwestern suburbs


Fire destroys original store in Chicago; reopened briefly, then shut down


Q&F merges with Bandstand


Q&F merges with Shuey Music Centers, allowing expansion into northwestern suburbs


Original teachers honored with “Chicagoland Outstanding Music Educator Awards” in 1989, sponsored by Quinlan & Fabish. David Allie & Greg Bimm with George Sr. (Bob Page in background).

ated with a music degree). George taught at DePaul University and St. Xavier College, instructing many who would graduate and become outstanding band directors. “There was this one young trumpet player who announced to me that he was going to drop out of college and play in a band,” Quinlan Senior says, recalling one of his many stories. “I sat him down and said, ‘No, you have to get your degree! Then you can play all you want, but also teach.’” Lee Loughnane didn’t heed Quinlan’s “Plan B” advice, and went and on to play with the seminal rock group Chicago. “About 10 years and $10 million dollars later, he came back into my store and we had a good laugh about that!” Quinlan the elder’s history with Dr. Fabish goes back to high school, where he was a student of his. They would both


Q&F Montgomery, Ill. store opens in far western Chicago area



Q&F merges with Paxton MusicValparaiso, Ind. (original owner John Shaffer still works at Q&F)

George Jr. and Sr. at the original Chicago store the early ‘80s

The Quinlan team can be held up as a model for leading one of the most successful music retail businesses in our industry.

end up teaching together at the Carl Fischer store. When that company decided to get out of the retail business and focus exclusively on publishing, Quinlan, Fabish, Roy Knapp, and Robert Seeman opened a retail operation in downtown Chicago called Quartet. Knapp was known as the “Dean of Percussion” who taught Gene Krupa and Louie Bellson among others, and is considered the father of the modern Trap Set. As bills


Q&F merges with Blessing MusicMishawaka, Ft Wayne, Stevensville MI (original owners Paul Milliman & Doug Mills still work at Q&F)


came in, the other three would pass them off to Knapp who would throw up his hands and say, “What do you want me to do with these? I don’t have any money!” In related news, Quartet was short-lived. Quinlan and Fabish would try again, and while both were teaching at DePaul and performing professionally, they opened Quinlan & Fabish in 1959. Quinlan Sr. tells of a hectic schedule in the early days: “I’d conduct high

50th Anniversary – seven stores serving school music programs in three states


George Quinlan Sr. and George Quinlan Jr. receive Don Johnson Service Award

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The 2011 Grand Opening of the Quinlan & Fabish Mishawaka store with three generations of George Quinlans (Sr., Jr., and III)

school rehearsals from 7:30 to 8:30 a.m., then go to grade schools, then stop by the store, then teach downtown at night… I’d sneak in to see my family once in a while when I wasn’t playing trumpet for whoever was headlining in Chicago, like Nat King Cole or Frank Sinatra.” Now if this was the typical MI story, we’d make that often-heard Beatles reference here, followed by tales of a rush to combo instruments, leading to a landslide of rock and roll success. But the Quinlans’ story isn’t typical. “We had

They are more than a music retailer – they develop friendships and sincerely care for everyone they work with.

a few guitars when the Beatles hit, but they had a clear focus, and that focus was to stay with band and orchestra instruments,” explains the younger Quinlan. Yamaha’s Rick Young states that this is a major reason Quinlan & Fabish have been successful. “It would have been very easy for them to expand into combo, to get into selling acoustic pianos, things like that, but they never did,” Young says. “I’ve seen a lot of others do [similarly] and then lose focus, but they stayed with what they knew, which was providing 26 MMR

quality instruments and service to their market.” “They did the smart thing and concentrated on their band business and didn’t stray from that,” Ragin adds. “They are the specialists, the top in the country.” As to maintaining this laser-like focus, Quinlan Jr. says, “It never seemed strange. We had plenty of room to grow in our niche, and I believe we became a stronger company because of our decision to stick with what we know.”

And while they didn’t pioneer it, Quinlan & Fabish arguably perfected the art of getting music instruments into parochial schools. Early on, Quinlan Sr. and Fabish put together a package that the schools could not turn down. “The student would get the instrument, books, and stand from September to June for $125,” Quinlan Sr. recalls. “We were organized, bringing in student teachers from DePaul.” Concerts and festivals ensued and the two former band directors were a de

Longtime friend and colleague, Leo Henning receives an honorary doctorate from VanderCook College of Music with George Quinlan Sr. (George Quinlan Jr. delivered the commencement address).

facto band department for the Chicago Archdiocese. For the first 20 years the company focused on that market, which hinged on getting quality teachers and quality instruments into those schools. The profit margins were questionable in the beginning and “it was a labor of love,” but in the end a lot of kids were making music. Quinlan Sr. likes to joke that the program had band directors looking at things differently from the podium. At $5 a month per student, rather than counting off 1-2-3-4, the director would look out at the class and count “$5-$10$15-$20 … They never wanted to lose a student because it would cost them, so retention levels were incredible!” Through it all, the Quinlans never hesitated breaking the norm. “The other thing we did that was unusual was we had two women on the road in the late 1960s and 1970s,” George Sr. says. “We were one of the first to do that.” Simply, he spotted potential in Rosemary Kellam and Ann Szafranski and the two turned out to be excellent at their jobs. (Szafranski’s son, Alan has worked for the Quinlan since he was 10, and today is their number one rep and oversees the repair department.) In an unusual foray off the typical industry path, George became chairman of a local bank in the 1970s. It would give him an edge that is often cited for his success today: He understood monFEBRUARY 2013

Tom Jenkins, longtime King/Armstrong rep at the original store in Chicago circa late ‘70s.

George Jr. and Sr. with “Marilyn Monroe” at the 2012 NASMD gathering.

ey. In the 1980s he was an early adapter of computers, working with and even consulting on inventory software for retailers. He also learned to fly a plane, which he used for work and pleasure – sometimes both. He’d fly directors and employees around, and would shuffle instruments to schools in Peoria in the plane as well. “I would take a band director from Chicago and fly up to Wisconsin for lunch – we’d call it the $100 burger!” Quinlan Sr. laughs. Through it all, Lorraine Quinlan was part of the operation, even when polio confined her to a wheelchair early in her adulthood. She would have five children, three post-polio. She traveled with Quinlan Sr. to every single conference, convention, and industry event. “Lorraine was a very integral part of the business,” says Jim Kidder of Kidder Music. “She raised the whole family and worked for the store while in a wheelchair, and did it well.” (Lorraine passed away in 2006, and there’s a scholarship in her name at VanderCook.)

ther, and successfully took Quinlan & Fabish to become one of the leading music retailers in the country,” says McBryde of Quinlan Jr. “Under his leadership he has expanded from one store to seven successful locations in Illinois, Indiana, and Michigan. He has given back to the music industry through his involvement in the NASMD, in which he helps school music dealers become better at serving their customers and music education.” George the younger grew up going to the store after school, cleaning the windows, and ringing up reeds for 25 cents each. Unlike his dad, he gravitated towards the bass clef, playing trombone and electric bass. “Once I decided to go into music, I went to University of Miami in Florida and finished up with a Music Business degree,” he says. He graduated Cum Laude in 1977. From there he interned at Conn-Selmer, and moved into customer service and then marketing. “Brian Haut was my boss and I watched how he worked and thought, ‘Man, that guy has a work ethic!’” A few years later, George went to work for Vito Pascucci at Le Blanc in Kenosha, Wisc., who is another mentor he credits as being influential. By the early 1980s Quinlan returned to the family store and went out on the road, learning the ropes as he went along.

Vince McBryde 28 MMR

A Chip off the Old Block “He’s learned a lot from his fa-

When asked when he “finally” got off the road during the interview for this feature, he lets out a big laugh and declares: “About a half hour ago!” Turns out that he was just out visiting a band director hindered by 17 slightly wayward French horns who needed to learn how to oil their bells in order to keep the instruments working well. “It’s about being pro-active,” George states. Indeed. Today he serves as chairman of the Board of Trustees for VanderCook College of Music and is on the board of directors for NAMM. He also serves as secretary/treasurer of NASMD and previously served on the board of directors of the South Shore Brass Band. He still takes calls to sub in the popular variety band Sundance occasionally. On advocacy, Quinlan Jr. is uncomfortable. “With music advocacy, it feels like you’re self-promoting because as a music store owner you do have a vested interest,” he states frankly. “But I know you’re doing much more than just business – you’re impacting the lives of students. We know that even those who play music as kids but don’t go on to play music professionally are still influenced by the experience. They go onto to be better students, better people, and do better in whatever career they choose.” Quality instruments, quality service, FEBRUARY 2013

and a fierce support of music educators have been the Quinlan’s mantra. “What we do doesn’t matter unless a real good music education is going on,” says Quinlan Jr. “So you have to do whatever you can to help the kids, and no job is too big or too small. You want to help young teachers become better, and so you guide them in anyway you can. You get a young teacher mentored. You get them into your repair shop over the summer so they learn to do some things themselves. Whatever you can do to make the music program succeed.” “Here’s what you don’t often see,” says Charles Staley, Fine Arts chair at Neuqua Valley High School in the suburb of Naperville, and customer of Quinlans. “They look at band directors through the filter of what we need to do our job best. They listen to what we need, and meet our needs as best they can. For the Quinlans, the bottom line is customer service. It’s not the amount of money they make on a customer, it’s how well directors are satisfied.” Staley says when his school started their string program in 1987, there were

George Sr., Doc Severinsen, and George Jr.

no full service music vendors dealing in strings. “We needed someone to handle our large district, and at the time George [ Jr.] didn’t have a big string department. He provided it and proved to be a premiere supplier of string needs.” Staley says the Quinlans even stepped in to help economically disadvantaged kids who couldn’t afford the instruments. “With kids who are on the free/ reduced lunch program, what can you do with them? [George Jr.] decided he’d provide instruments for them.” Staley adds that Quinlan Jr. is a member of ARTSPEAKS, an advocacy groups that brings in professionals who talk about how the arts positively affected their nonmusic careers. “We’ve had executives from Microsoft, Harvard Professors, [et cetera] come and talk about how their music experience transformed them, made them more competitive, and more successful.”

the store was destroyed. They would move to the growing suburbs. More reps were added, and the next big push was into the northwestern suburbs. In 1996 they merged with Bandstand, a store opened 10 years earlier by Ed and Dale Ward, former Quinlan & Fabish students (Dale still works for them today). More expansions, mergers, and acquisitions followed and – yet another example of how respectfully they do business – former owners immediately went to work for them. When they acquired Paxton Music, that former proprietor, John Shaffer also joined the team as an employee. Stories abound. Musselman tells of being invited to the Quinlan & Fabish Burr Ridge, Ill. location for the grand open-

Cash is King In 1991 they had a fire in the Chicago store, and George Jr. was there when it happened. A space heater was the culprit, and the fire spread quickly. Luckily everyone got out safely, but FEBRUARY 2013

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ing. “Senior was extremely proud, but one thing we all learned that day is not to leave big metal scissors out in the sun,” he laughs, explaining that when it was time to “cut the Mark Ragin ribbon” it was too hot to handle. Of course, being Quinlan, George was the first to make fun of himself about it. Ragin met Quinlan Sr. when the former was a kid behind the counter at St. Ann’s School Music Service in St. Louis, and became friends with Quinlan Jr. when they were both in their mid 20s attending NASMD events. When Ragin opened up his wholesale/ distributor business, it was long time Quinlan employee Marsha Orwig that gave him the idea to call it U.S. Band and Orchestra (he later acquired St. Louis Music). As recently as this past fall, Senior got in a car and drove down to St. Louis just to surprise Ragin by sticking his head in the door and saying hi. “He has quite an entourage now!” Ragin laughs. “Number one, the Quinlans have a great staff of people,” Ragin continues. “It’s telling that when someone goes to work there, it’s their career. They have people who have been with them forever. Two, their family approach to doing business is so important and so key to their success. Then there’s [Quinlan Jr.]. Often with family business, when the second generation takes over it fails, but that is certainly not happening here.” Ragin, astute on such matters in his own right, points out that Quinlan Senior’s fiscal sense is legendary. Ragin was invited to the 90 th birthday party this past summer, where it was announced that there would be a Quinlan Legacy Fund for VanderCook, and a rehearsal room would be named after him. But Senior had an odd twist on “his” birthday: “He gets up there and talks about how his whole life has been about ‘C.I.K. – Cash Is King,” laughs Ragin recalling the event. “And it’s true, because I can tell you he’s the best customer in the world – when he says the check will get to you on a certain day it gets to on that day! So then he walks FEBRUARY 2013

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George Sr.’s 90th birthday cake.

With kids who are on the free/reduced lunch program, what can you do with them? He decided he’d provide instruments for them.

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around and gives everyone in the room an envelope, and inside that envelope is $90 in cash! There were about 200 of us at that party and we all got that envelope… only George!” “They are fiscally conservative, knew when to take debt, and when to try new things, and that is absolutely the core of their success,” Young says. “Truly one of the most profitable areas of our industry is the B&O business when it’s done right, and the Quinlans do. I have the utmost respect for those guys.” “When I first met George Senior, the first thing I noticed was he was more financially astute than the average band director!” laughs Kidder. He says that when they go out to eat, George Sr. “enjoys a Martini or some-

times even two before a meal, and then proceeds to tell me what I should be doing to make my business better! I always point out that after a couple of vodkas, he’s suddenly my mentor and we all laugh at that!” Young recalls a tale Quinlan Jr. likes to tell of when he went off to Washington D.C. for a Fly-In Advocacy meeting and being picked up at the airport in a limo. Riding along in the backseat, he tells that he was feeling pretty big right up to the moment his wife rang his cell to inform him he had the wrong luggage, that he had taken a woman’s who had a similar bag instead. Not known is if he considered meeting industry honchos and congressional elite in drag, though he laughs and tells that return to the airport certainly brought him down a few pegs. “They are both able to poke fun of themselves, and quick to do it,” Musselman says. “Neither of them shy away from that, and I think it shows a confidence in your abilities, and that always rubs off on people in a good reason.” A Legacy That Continues to Grow Currently Quinlan Jr. is vice president of NASMD. “I got a great kick in helping planning the 50th Anniversary together,” he says. “It was a great time and a great success.” He’s also a trustee of VanderCook, and chairman of a capitol campaign. Quinlan is working on the NAMM’s Music Achievement Council in addition to several other industry groups.

Both Quinlans have been NAMM Board Members. Locally, Quinlan Jr. and wife Cindy are involved with the Juvenile Diabetes. “Our son George ‘Andrew’ III was diagnosed at 18th months, but he’s fine today and actually a percussion major at VanderCook.” “The Quinlans are top flight, quality people,” says Musselman emphatically. “High ethics, integrity, a focus on quality service has always been the reasons for their success.” He met Quinlan Senior in 1972 when Musselman was at Selmer. “I was impressed how [Quinlan Sr.] was always very focused, and always talked straight. Junior is the same way.” Even when the latter worked with him at Selmer, Musselman noticed that he was focused like his father yet, “he put his own stamp on his career, and has his own success story to tell.” “At VanderCook College of Music, they arranged to provide us new student line instruments for all of our wind and string techniques classes,” Menghini says. “They support many new initiatives the college offers such as 40 scholarships

for a ‘new teacher weekend’ at the college where college faculty will work with first, second, and third year teachers in band, string, choral, general music and technology classes. They arrange for guest artists to visit and present master classes. All of this happens beyond giving us great service, excellent pricing on instruments and equipment for the college, and of course, free music folders.” For Menghini, it’s about the culture of music they have created. “They have created a community of music educators and musicians who all share common beliefs and common goals that focus on bringing successful, positive musical experiences into peoples’ lives through providing quality musical instruments, supplies, repair, and support. They are more than a music retailer – they develop friendships and sincerely care for everyone they work with.” “What really makes both of them special is their passion for music education,” Stamper says. “They both work hard to make sure that every student in their area who wants to participate in music has that opportunity. That passion

feeds their business and their successful business feeds the passion. George Sr. still comes to work every day and the only way to reach George Jr. is on his mobile because Taybor Stamper he is in the schools day in and day out, working directly with band directors and students, making sure their needs are covered.” He adds that while Senior would be excused if he wanted to slow down a bit after all he has done in his career, that’s not happening. “Instead, you will see him at every NAMM, NASMD, and Midwest, among his countless other activities connected to music retailing and education. Nothing seems to slow him down. Several years ago we invited several of our dealers to join us in China for factory tours and sight seeing. George did not miss a step. In fact, he and I climbed the Great Wall together with me having to hustle to keep up!”

Previous Don Johnson Music Industry Service Awards Don Johnson was a longtime editor for MMR, and one of the most beloved and respected figures in the industry. In 2008, he died after a battle with lung cancer. To honor him, the Don Johnson Service Award was created to give to those who, like Johnson, have worked to make a real impact to the music instrument community. Here are the previous honorees.


Dave Teeple, Port Huron Music. At the age of 26 he lost his store at 10 miles to a fire (he was uninsured). He went back to work and built a formidable retail operation. He developed the New Horizons program, an initiative to provide entry points to music for adults. The program went national and is supported by NAMM. “Dave goes outside the box, and tries to improve music education throughout the country,” Roger White of Whitehouse Music said. “He absolutely has made a difference.”

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Felice Mancini, Mr. Holland’s Opus Foundation. After Michael Kamen founded the organization based on the movie he composed the music score for, Mancini became executive director (she’s the daughter of Henry Mancini). Some 10,000 students a year benefit from the work and advocacy of the organization. She was honored for her advocacy and gift of keeping the worthy organization vibrant after Kamen passed away in 2003.


Skip Maggiora, Skip’s Music. Since he opened his first store in Sacramento in 1973, he’s been creating music makers (and future NAMM presidents – Joe Lamond was an employee at one time). He developed the Stairway to the Stars and Weekend Warriors programs, both of which were embraced by NAMM and spread to other retailers. “Three words: boundless, endless enthusiasm,” is how George Hines of Hines Music describes Maggiora. “And it’s contagious.”


“He has been an inspiration to NAMM, our school music dealer members and the industry,” Lamond says. “ I have personally worked closely with George Quinlan Jr. and can say that while he would not credit himself, acknowledging his father and the great staff at Quinlan & Fabish, he is taking the business even further, serving even more school music programs and helping expand the number of active music makers and growing the market for all.” Young says that both Quinlans and matriarch Lorraine were, “The quintessential midwestern family who speak straight, said what they meant and meant what they said. Were they astute business people? Absolutely. Did they know the value of the dollar? Yes. But how they did business with band directors and manufacturers really helped in the long run.” “They deserve it,” Musselman says of the Don Johnson Service Award. “The way they treat people, the way they present themselves, everything about them is first rate.” “It’s not a just a store,” Quinlan Sr. says of his career. “It’s part of who I am.”


Keith Mardak, Hal Leonard. The lifelong Milwaukeean started off performing and teaching the accordion and organ. A pioneer in educational music print publishing, with his brother Don and Art Jensen, he bought Hal Leonard in 1970 (he eventually became sole owner). In addition to building one of the world’s largest print publishing operations, his stewardship and support of the Boys & Girls Clubs of Greater Milwaukee lead to one of their buildings being named after him and Bishop Daniels. In 2010, he was inducted into the Songwriter’s Hall of Fame. FEBRUARY 2013

See us at NAMM Booth 4709

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Bourgeois Guitars’

Aged Tone Series The Best of Old and New…

It’s hardly news that Bourgeois Guitars are amongst the finest acoustics available. Hand-crafted under the watchful eye of master luthier Dana Bourgeois, the guitars have long been favorites of demanding upper tier professional players, as well as discerning “amateurs” and high-end collectors. Assembled in what’s best described as a “large luthier’s workshop” located in a repurposed mill on the banks of the Androscoggin River in Lewiston, Maine, Bourgeois Guitars has an unparalleled reputation for balanced tone. “Dana and his small hand-picked crew are paramount to our success,” states sales VP, Bonni Lloyd. “As an artisanal shop with a long history of small batch production, we have successfully combined the advantages of custom tooling and proven processes with the deep knowledge of the craft afforded by Dana. His involvement in every process, from wood selection to hand tuning of tops and braces is exceptional.” Recently, Dana developed what has evolved into a new line of Bourgeois models with the same revered “balanced tone,” as well as some uniquely nuanced features: the Aged Tone Series. MMR made the trek up north to speak with the master and his team about what makes these new guitars special. 36 MMR

“ The top [of an Aged Tone guitar] is able to vibrate more freely. It’s more resonant” FEBRUARY 2013

Elizabeth Teret working with a guitar top template.

Todd Owens piecing together a Bourgeois guitar. 38 MMR

‘It’s Really Not Like it’s a New Guitar…’ “I’ve always loved the sound of vintage guitars and I’ve always tried to make new guitars that sound old,” explains Bourgeois, while holding an Adirondack Spruce guitar top in his hands. “A while back, we got a wood sample from one of our dealers in Canada of this torrefied wood… boy, did they look, feel, and sound different.” Torrefaction, or “roasting,” is a curing process, which results in wood with properties distinct from “normally processed” materials. “The main difference, which you can tell right away, is the color,” observes Dana. “It has this gorgeous, sort of pumpkin-brown deep color, much like vintage instruments. The wood is essentially cooked at a low temperature in an oxygen-free environment. There’s more to it than that – it’s pressurized, they use steam at some point in the process – but the idea is that all of the volatiles in the wood get cooked off. The sugars, the resins, the oils – over 100 years, that is all going to be gone [naturally], but this speeds up that process. What you end up with is a spacious, resonant, dry sound that requires very little break-in time.” “Torrefaction leads to a maturing of the wood where the wood gets stiffer and more responsive,” adds CEO John Karp. “The end-effect [when used in guitar manufacture] is it sounds more like an older guitar. It’s really not like a new guitar…” “This material that gets cooked away [through torrefaction] has the effect of dampening vibration,” Bourgeois explains. “Once it’s removed, the top is able to vibrate more freely. It’s more resonant… it has a higher velocity of sound. It’s also lighter, so you end up with a greater stiffness to weight ratio, which is what you’re looking for in a top, anyhow.” Both Dana and John are quick to add, however, that Bourgeois Guitars isn’t trying to pass these new instruments off as being “equivalent to” older guitars. “We don’t claim that they sound ‘vintage,’ but they sound a lot more Dana Bourgeois

broken in,” says Bourgeois. “They certainly have a lot in common with older guitars.” When the Guitar Sounds Best In addition to the use of torrefied wood tops, the Aged Tone models benefit from an innovative finish. “We’re pairing the tops with some vintage appointments and with a new finish, which is a very thin, hard finish meant to mimic what aged finish is like,” Dana says. “A wellapplied new lacquer finish may be eight or ten thousandths of an inch thick. Over time, that’ll end up being about a third of that thickness because lacquer never fully cures – It just kind of keeps transforming and getting thinner and denser and harder. Somewhere along the way, a good lacquer finish [becomes] very hard and very thin, but still very pliable and that’s when the guitar sounds best. We had been trying to find a new material that we could spray at that same ideal, aged film thickness that lacquer ends up at and has the same hardness properties.” Karp continues: “One of our suppliers came up with something unique. It’s called an Isocyanate – it’s actually a spray-able super-glue, and it results in a beautiful look and a beautiful sound.” Asked whether he has any concerns about guitars with a thinner finish being more susceptible to damage, Dana says, “Though thin, these finishes are also very hard. In general, customers buying guitars of this caliber know how to treat them. They don’t get dragged around to the beach or whatever [laughs] – so I feel like they are going to hold up pretty well.” Something Really New The Aged Tone guitars made their debut at last years IBMA [International

Bonni Lloyd FEBRUARY 2013

Introducing the CVP-600 Series Help your customers get in touch with their inner musician From the outstanding grand piano touch of the Graded Hammer3 keyboard to the intuitive touch panel* to wireless iPad integration, Clavinova CVP-600 Series digital pianos put you in touch with your inner musician. A variety of interactive music entertainment, education and performance features make these Yamaha digital pianos just as enjoyable for beginners as they are for advanced pianists. Real Grand Expression (RGE). RGE synergizes grand piano touch, tone and pedals into a cohesive and interactive system. Includes grand piano note repetition, Damper Resonance DSP and the GH3 Natural Wood keyboard Action. Streamlined User Interface. The front panel of the CVP-605 and CVP-609 is easier than ever to navigate with 50% fewer buttons, a touch panel and a Favorites section for accessing your most used features. Wireless iPad Connectivity. Exclusive Yamaha Apps allow you to share your music, archive your performances and download song content and custom settings online without connecting any cables.

See us at NAMM Booth Marriott 100

Instrument cables Patch cables Jumper cables

Think outside the box for purer sound! Bluegrass Music Association] and are set to make an even bigger impact at the 2013 NAMM Show. Already the “mature” voice and notquite-new look and feel of the guitars in the Aged Tone line is finding plenty of fans. “They’re in several stores now and

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“ Dana and his small, hand picked crew are paramount to our success” hitting more steadily,” says Karp. “We have a line of six different models, ranging in different sizes and roughly from the $6,000-$7,000 price-point. We’re currently backordered a couple months into the future.” “These aren’t meant to replace a wonderful vintage guitar,” Dana adds. “They’re also not going to take the place of new guitars with untreated tops. They’ve got elements that are similar to vintage instruments, to new guitars – I’m excited about these guitars.” “This is really something new.” says Lloyd.

Scan the QR code above to see Dana Bourgeois discussing the new Aged Tone Series 40 MMR


A Sure Cure for Island Fever

Nicole Fox Miss Hawaii 2008

When you’ve been in the Islands too long, a Mahalo Ukulele is just the thing to snap you out of the doldrums. Fifteen models and a full palette of color choices will suit your every mood. It is so easy to get started and Mahalo Ukes won’t pile your budget onto a reef either. Just follow Miss Hawaii into your local music store …surf’s up!

Mahalo Ukuleles Priced from $29.95 Retail Saga Musical Instruments • P.O. Box 2841 • South San Francisco, CA 94080 • [800] BUY-SAGA • • DEALER INQUIRIES INVITED! See us at NAMM Booth 5760


Webwise Kevin M. Mitchell

Yamaha is Game

for ‘Gamification’ Fad or 21st Century Reward Program?

Rapper Chamillionaire does it. Samsung does it. The NFL is down with it. After all, “it” has been called a “doorway to innovation.” But is the MI industry “Game?” The buzzword of the day is “Gamification,” which integrates game aspects into what was previously a non-game application, the idea being: to make them more fun and engaging. The goal is “behavior management” and when used as a marketing tool, it makes customers feel they are progressing toward a goal. It’s actually been used for years, usually in training. Now this is the latest trend in social media marketing, increasingly being used to engage and reward customers. And before you point out how annoying you find the games that your Facebook “friends” are playing, know that according to InformationWeek, the market for gamification is expected to grow significantly to the point that, by 2014, more than 70 percent of Global 2000 organizations will have at least one gamified application.

Now Yamaha is on board, seemingly the first of our industry to dive in. ‘A Loyalty Program’ Jeff Hawley, director of the Yamaha’s consumer experience group, admits that the first challenge was internal: getting past the perception of – and frankly, the word, itself: “game.” He heard back from higher ups that Yamaha customers “don’t want to ‘play games,’ but we presented it ultimately as just a fancier way of awarding loyalty points, which [is a concept that] has been around for generations,” he says. “It’s ‘frequent flyer miles’ for the Social Web 2.0 generation, and just ties it into a neater package then sending a rebate card or waiting for something in the mail. “In a nutshell it’s a loyalty program.”

“It’s ‘frequent flyer miles’ for the Social Web 2.0 generation.” 42 MMR


Yamaha has long had sweepstakes of many different kinds, but if 100,000 entered something like the Elton John Las Vegas Sweepstakes, “there would be essentially 99,999 losers. With this, coins and rewards are still retained. So I can enter something, and I might win, but if I don’t, I still retain the coins.” Hawley says despite the technical challenges and the healthy internal skepticism this idea was initially met with, the wind was at his team’s back in the form the company’s 125th Anniversary. “That helped spur this along!” he laughs. “It really went quickly from ‘How do we better connect with customers?’ to a worldwide launch of our gamification application on October 1.” The consumer-centric program is on Called “My Rewards Program,” the “player” earns coins. Pretty quickly I, personally, racked up 140 coins, just by watching keyboard demonstration videos (I completed a “quest”) and reading about Yamaha’s history. Now I can tweet about my achievements, share the news with my Facebook friends, et cetera. Now what to spend these coins on? Not much yet. I see I could spend 25 to enter a sweepstakes for Yamaha’s professional headphones. If I work a little harder at it, 700 coins would get me a Steinberg 8GB USB Drive; at 1,200, a Yamaha “Baby Doll” t-shirt; at 1,800, a Yamaha Guitars History Book; and for 2,600 coins, I can get a Yamaha Drums Brown Beanie with Visor. More opportunities for coins and items to spend them on will be coming continually. Hawley calls it “learn and earn.” But Yamaha has an embarrassment of riches in terms of products – from pianos, to headphones, and flugelhorns, and professional sound gear. It can be daunting to the uninitiated casual music maker, but with these “Quests,” this gamification allows for consumers to learn about everything at Yamaha. “It’s like a scavenger hunt where, say, someone who is really into Yamaha guitars learns that we also make a variety of speakers. The consumer learns our stories through these quests.” I asked if Yamaha would mine for data with consumers who collect coins. Some information needs to be figured out for practical reasons, like to figure out if someone is just into drums and not the least bit interested in pianos… but FEBRUARY 2013

other information gleaned can be questionable. “For folks on the bleeding edge of this type of marketing, that’s the big question,” Hawley admits. How many details are too many details, and how far can a company go without being “creepy?” These are the issues the greater gamification community is wrestling with. Yamaha is going to take a passive approach. “I will figure you out as quickly as you want to tell me about you.” They don’t want to send you information or bait you about a sweepstakes involving instruments in which you’re clearly not interested. But Hawley emphasizes again that the reason they took up the gamification mantle in the first place is to thank consumers for their support,” so we’ll be

sensitive to not sending stuff to someone is not interested.” Also learning about preferences, musical tastes, etc., will be mined slowly. “It’ll be a question here and there, rather than an 8,000 question form. It’ll be gradually, noticing what you click on and what you don’t click on.” Dealers For the recent PASIC gathering, Yamaha created a mobile Web app that allowed a user to enter in one of eight to ten secret words to earn coins. “The secret words were only available to attendees of the show who came and asked the Yamaha staff for [the words].” Also, scanning the collection of in-booth QR codes granted customers an exclusive PASIC 2012 virtual badge that showed up in their “My Account” page. This was MMR 43

A & M Composer Statuettes King David Leader & Gift Batons Admira Classic Guitars Masterpiece Clarinet & Sax Reeds Amati Band Instruments & Accessories Modular Band Instrument Cases Mike Balter Mallets MTS Rack & Combo Cases Baritone Sax Cases Original Swab Company Blitz Custom Polishing Cloths Pacific Trends Keyboard Lamps Blitz Instrument Care Products Plastic Kazoos (Kazoobie) Classic American Plastic Kazoos Populaire Clarinet & Sax Reeds Conrad Instrument Accessories Reed-O-Meter Demand Silk Swabs Sousaphone Cases Downbeat Merchandise Bags Strunal String Instruments & Accessories Dr. Dan’s Instrument Care DVDs Trombone Kazoo (USA) Drum Sticks (Whitehall) Trumpet Kazoo (USA) Dukoff Mouthpieces Tuba Cases (MTS) French Horn Kazoo (USA) Wabash Accessories Gemwood Conductor Batons (King David) Wazoo/Electric Kazoo Haberline Cello & Bass Bags Whitehall Instrument Accessories Kafko Brasswind/Guitar/Violin Accessories Whitehall Lanyards Kazoo (U.S.A.) Metal Instruments Windy City Mutes Woodstock Musical Toys

their first connection of the gamification to existing QR and geo-based marketing. “We were able to significantly drive booth traffic and interest in Yamaha Artist events while telling the big story of what makes Yamaha a leader in drums and percussion.” The next step will be to take the gamification idea to the dealer level. To get their “biggest bang for their buck,” they aimed the concept at the consumer first. But “that being said, we have an ambitious plan on how to use it in a B2B manner,” he says. The first part is a collective inventory planning system that rewards dealers with special discounts and perks for those who allow reporting of Yamaha sell-through data. A dedicated lab portal will collect inventory data that will allow Yamaha to do a number of things including staying on top of any back order issues, and monitor when a particularly hot product needs to have production increased or something else might need additional marketing support. This next phase will be launched at NAMM, and there are other related plans for dealers that Yamaha will be rolling out soon. But “gifts” will be less of the cap or t-shirt and more along the lines of what dealers like as in discount on shipping, etc. Also reward points will be available for people on the retail flow – those that watch additional training videos, etc. Hawley was asked if they were prepared for any backlash on this, if the question that this “gamification” was beneath a company of Yamaha’s stature. “We have 125 years of being in the music instrument space – only a few other companies can claim that. That’s 125 years of passion and performance.” Now that the digital age is upon us, “Why not reward them? If we’re creating and building the next generation of music makers, we’re going to do anything we can do to keep them engaged.” The zeitgeist is saying this is the future. It’ll be interesting to see how successful Yamaha is at this new game, and even more interesting to see who else in our industry decides to play, as well.

DAVID WEXLER & CO., 7807 E. Greenway Road, Suite #8, Scottsdale, AZ 85260-1717 Tel: (480) 675-8888 • Fax: (480) 675-8900 • Email: “Merchandising Musical Instruments and Accessories since 1920”

See us at NAMM Booth 3333 44 MMR


See us at NAMM Booth 5100

Report: Music Achievement Council

The Music Achievement Council: An Educational Resource

One of the wonderful aspects of this digital age in which we live is the immediate access to so much information. Music educators, like professionals in many other industries, can now reach out via a click of a mouse and a few taps on a keyboard to browse virtually limitless relevant and helpful content, some of which might even serve to improve skill sets and advance careers. The Music Achievement Council (MAC) is a panel of music industry professionals who share the singular goal of wanting to assist and promote the teaching of music. Although the MAC predates the information age by several years, the Council has evolved with the times, and now has available on their website a wide array of materials designed to help educators address common challenges found in music classrooms across the country. 46 MMR

“The original meeting, which grew into what is now known at the Music Achievement Council, was held at the National Association of School Music Dealers (NASMD) annual meeting in 1982,” says MAC member Steve West of West Music, a music retailer with locations across Iowa and Illinois. “Manufacturers and retailers came together to discuss ways of addressing a number of concerns and problems school music programs were experiencing in the early ‘80s. The organization went through several evolutions and settled about 15 years ago on the current seven-person council.” Originally, the MAC started out with the objective of bringing awareness to music industry manufacturers, suppliers, and retailers about the challenges FEBRUARY 2013

music educators face. “It’s almost like a bi-partisan group, including Joe Lamond, the CEO of [music products trade organization] NAMM, three people from the manufacturing Rick Young and distribution side of the music products industry, and then three people from the retail side,” notes Rick Young, who, in addition to being the MAC chairman, is also senior vice president of Yamaha Corporation of America. “The idea was that we knew that there were concerns facing music educators, and the question was how we could build awareness of these concerns and then find ways to help alleviate them. That mission has evolved over the years. The awareness angle is important, but at this point I think everyone knows that music programs are based on the quality and job done by the music educator. Areas like budgets, scheduling, and so many other things can be really problematic. If you talk to any retailers who are strong in school service, they will all say that the educator makes all the difference in the world – the retailers get it.” The premise is that with better preparation for the many challenges music educators face – in all aspects of instruction and program management – educators will be more successful, and more kids will receive quality instruction. Young notes that the Council’s efforts are not an indictment of the preparations future educators receive during their college years, so much as an acknowledgement of the complexity and difficulty of running a quality music program. “We now have products that we have updated to what makes sense for today’s educators,” says Young, “including The Practical Guide to Recruitment and Retention, Tips for Success, videos, and the wisdom and insight from people like Tim Lautzenheiser, Marcia Neel, and Charlie Menghini of Vandercook College. The Council has recently expanded, taking on two positions that we FEBRUARY 2013

call educational advisors, Marcia Neel and Charlie Menghini. Those two individuals are really plugged into what’s happening out there. Marcia is an expert in understanding the challenges facing educators out there in the trenches, while Charlie runs a college that focuses on preparing future generations of music educators. There are these needs that aren’t being met, so we have to raise awareness so we can help educators – especially those new to the job – do better and have more success. None of us can afford to have the current rate of attrition to educators continue.” One key hurdle for the Music Achievement Council has been simply finding ways to put the materials that they produce in the hands of as many educators as they can. “That was a big challenge when I came on board in 2004,” Young admits. “We have these great products that we are continually updating, but our big question was how we were going to get them out to the educators. To make that happen, we’ve started the ‘stateby-state’ initiative. We have had spokespeople doing sessions on our materials at state MEAs and bringing that awareness to the teachers. We pass out literature and products to 100 or 150 people at a time. Now we have everything on a flash drive. It’s really easy to get that information out to people and keep everyone updated through those methods or on our Facebook page. We also have a database of teachers we’ve spoken to at the state conventions, and we let them know when we have new articles or materials that might be helpful to them. The whole delivery system has become much better. “The whole key is about getting support for the educators. If they use these materials, they’ll be more successful, and our real goal is to help retain good, successful educators. With the addition of our educational consultants, we now have a viewpoint that we may have been missing. We had the manufacturing and distribution side, we had the retail side, and we had the NAMM side; the one side that was missing was the true music educator perspective, and that’s what these folks will bring. We think they will help us get our message out to a broader au-

See Us at NAMM Booth # 3317 MMR 47

dience, and they also are in touch with the latest trends and challenges facing educators.” Marcia Neel, the former music supervisor for Las Vegas’s Clark County School Marcia Neel District, is the person who has been presenting sessions on the MAC materials at state MEAs. “A lot of times, teachers’ needs might not be what you might perceive them to be,” she notes. “Some of their needs are more along the lines of areas of training in planning or logistics that they didn’t get while they were in school, but that business people completely understand. For example, younger or less experienced educators might not understand how to lay out an instrument replacement plan – something like a five-year plan to make sure that their students are playing quality instruments that aren’t in disrepair. That is where the Music Achievement Council is coming from in terms of what it’s brought about in its publications for teachers. “We have wonderful materials, and as I travel around the country presenting them, I’m amazed by how many people aren’t aware of these free tools that are out there for them to use in their classrooms. The Music Achievement Council’s goal is to help music educators be better teachers. Educators should know that they aren’t out there all alone. Everything from how to perform effective advocacy, the business side of music education, managing a budget, even things like classroom management and organizing and programming a concert – it’s all covered. These are wonderful and helpful tools. It’s like a music ed program in a box, all available online for free at www., and at music education conferences across the country.” Bill Harvey of Buddy Rogers Music notes that the members of the MAC don’t necessarily consider themselves experts, so much as conduits of this expert information. “The council has done a lot of research by talking to many really successful people,” he says. “That’s how we all learn. There’s tons of information that successful educators have shared with us, 48 MMR

See us at NAMM Booth 5976

and we’ve formatted it into a number of different materials that we’re trying to get out there – on the website, the thumb drives, videos, and so on. Our job is not to find the solutions, but to listen to the people who have found the solutions, and then go and share those ideas and best practices with educators through our presentations, our materials, and our websites.” The next phase of the MAC’s research will focus on the attrition that occurs among music students between middle school and high school. “That’s one area where we lose a ton of kids,” says Young. “Our educational consultants are actively researching this topic by asking successful educators out there, ‘How have you bridged that gap?’ For the last four years, we’ve been videotaping educators at the Midwest Band Clinic to get their best practices in a format that we can share with other educators. We will simply be asking people how they do that, and we’ll build our next materials out of the responses we get to that question – how to maintain retention from junior high into high school. Once we formulate those materials, we’ll identify the next area of challenge and then we’ll address that one.” “We’re a relatively unknown organization, which is okay as long as the important conversations are still happening out there,” says MAC member George Quinlan George Quinlan, Jr. Jr. of Midwest retailers Quinlan & Fabish. “The question sometimes comes about whether or not this is some kind of for-profit venture, because there are retailers and manufacturers involved. This is a volunteer effort. The industry only grows when school band and school orchestra programs recruit more students and retain them longer. We really have the same goals as educators in this respect. People think there might be a hidden agenda when they see major companies like Yamaha and Hal Leonard are involved, but there really isn’t. It’s a volunteer group that wants to help educators reach more students and keep them involved in music.” FEBRUARY 2013

Po w e l l S o n a r é P i c c o l o



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Ready to Soar in America Australian headphone manufacturer Audiofly is already a favorite amongst discerning music-lovers and audiophiles, and seems poised to make an even greater splash in the U.S. in the coming year. MMR reached out across several thousand miles and many time zones to speak with CEO and founder Dave Thompson, about the company’s origins, what makes Audiofly product unique, and plans for the future… MMR: Talk about the genesis of the company. Your website ( notes that you started at a young age, “hand[making] guitars from scratch,

Dave Thompson 50 MMR

experimenting with tonal properties” – how did that evolve into creating and selling headphones? Dave Thompson: As a child, I used to sit and listen to my grandmother play the piano; we would also listen to a variety of music together on her old gramophone. She had such a vast knowledge of the various classical music genres that it was hard not to get immersed in it. She cherished her musical equipment and whether it was her piano, her LPs or her encyclopedia, each had a story and air of nostalgia to it. I believe this was the genesis of my early musical inspirations and respect for the instruments and products we use to create and consume music. As I grew up, I played violin and guitar, dabbling in many genres: from classical to rock, jazz and fusion music. I experimented with building my own guitars because I was obsessed with making things, and also had a fascination with

instruments and what made them sound the way they did. This experimentation inspired me to pursue a career in the product design and development field, and I spent a number of years working in the mobile industry with major distributors such as Nokia, Sony-Ericsson, and Samsung among, others. During my three years at Sea to Summit, a Perth-based outdoor adventure gear manufacturer, it opened my eyes to the possibility of a career path fueled by passion. I was working for a guy who was so driven by what he loved – climbing, and being outside – it made me realize that you often produce your best work when you’re working with things that resonate deeply. I felt an intense passion ignite when I began toying with the idea of developing headphones, which has ultimately given me the opportunity to align my career with music again. In 2010, this idea became a FEBRUARY 2013

reality and Audiofly was born in Perth. My early exposure to music shaped the foundation for Audiofly’s business methodology. Most of the members of my team are gigging musicians. We understand music and from a gear point of view, we know what we want as musicians, and that greatly influences our product design. Audiofly’s products are made with the sound quality standards of a musician in mind. On stage, it’s crucial [that] your in-ear headphones reproduce sound as accurately as possible – your performance depends on it. With Audiofly, when we are designing products, we literally question and define every component of the product, which helps us push the quality as far as possible.

MMR: How many are currently on staff at Audiofly? DT: There are eight of us in the Australian office. As the headquarters for Audiofly, we are intimately involved in generating the design, maintaining quality control and overseeing the production of our in-ear headphones. We also manage the supply chain to our California facility. Our team here also generates the corporate business protocols, and financing; as well as creates and maintains the brand image and messaging for the company. Our 2,500 sq. ft. headquarters is pretty unique; the facility is comprised of FEBRUARY 2013

used sea containers, and recycled materials for office space. It’s an eclectic and creatively inspiring space. We work very closely with our California team of five people, based out of our 2,200 sq. ft. Diamond Bar office. They are responsible for the North American sales network, supply chain, finances, customer support and North American marketing efforts.

“ Audiofly’s products are made with the sound quality standards of a musician in mind.”

MMR: Without getting too technical, can you explain how something as small as earbuds can effectively produce the bass frequencies as the AF Series does? What’s the fundamental technology behind what makes Audiofly product unique? DT: It’s an interesting thing to consider... the bass response from a microsized in-ear headphone. Humans are designed to hear sound, particularly lower frequencies through our skull and the structure of the outer ear. With inears, we’re bypassing all of that important anatomy and pushing sound directly into the ear canal. When you think of it, it’s quite an unnatural concept. So, along with a good isolation system to ensure that the driver is un-colored with external noise, you need to have a good concept of acoustic tone to effectively MMR 51

voice an in-ear product that has an authentic bass response. We get asked all the time, ‘Do your headphones have a flat response?’ The answer is ‘No,’ because we have to re-create the sound of an in-ear driver to represent an authentic sound in a largely unnatural way of hearing. Therefore, at Audiofly we concentrate on creating a products with as natural a sound as possible… as musicians, we’re constantly drawing on our experiences of creating music to understand tonal reproduction as it relates to the voicing of our products.

52 MMR

MMR: Talk about the dual driver nature of the AF78. What distinguishes an armature driver from a dynamic driver? DT: The central idea behind the AF78 is that we’re drawing on the strengths of two different speaker (driver) types to create an incredibly natural sound within an in-ear headphone. Each earpiece of the AF78 has both a 9mm Dynamic and a Balanced Armature speaker. Each driver type has a different architecture or structure, which gives them slightly different sound characteristics.

Dynamic drivers have a single magnet and a moving coil, pushing a proportionally larger diaphragm. Whereas a balanced armature driver has two magnets, and a drive rod balanced between them, the drive rod manipulates a smaller diaphragm. The more complex structure of the armature driver yields a faster responding mechanism and therefore a more precise sound than the dynamic transducer, which is slower and typically associated with warmer and more “natural” tones. We tune the dynamic driver to cater for the low and mid range, where the armature driver handles the high end. The effect is a very musical bass response, a nice mid range presence with lots of important detail, and a high end that is crisp and never breaks up. It’s a versatile combination that we’re proud of and really unlocks some of the finer detail that gets lost in modern earphones.

MMR: What’s your current distribution network? How would an MI dealer go about stocking your product? DT: We use a network of carefully selected distributors to represent our prod-


ucts. Customers can find our headphones throughout the U.S. online in outlets such as Amazon,, Newegg. com,,, and more. We are also in Hastings, EB Games and Fry’s in brick and mortar stores. In Canada, we can be found online at, and in HMV stores. Dealers interested in carrying Audiofly product should contact our California office.

MMR: What trends have you been noticing in headphone technology, sales, marketing?

DT: The market has grown so much in the last three to five years that there are all sorts of new categories emerging. We’re seeing endless celebrity driven brands, ultra modern design for design sake, and sports/lifestyle brands. I believe consumers are more discerning than ever. They are willing to spend more money because they see a headphone as not just an accessory; it is becoming more of a commodity item. From an acceptance point of view, Audiofly is trying to do something different in the marketplace, I feel very strongly that a lot of the impetus of our product design is that

we looked at products that have stood the test of time and we are trying to create a timeless product from a business strategy point of view. There is some kind of value in having a brand that relates back to the days of artisans and craftsmanship, but also of long-term consumer value. As a headphone brand in our industry we are definitely trying to appeal to that sort of user, the person that is looking for a longer-term investment in their product. That story runs deep through our brand. Through the times that we are in, the economic hardship that the world has been in, I feel that there is a general shift from people moving away from a “throw away” sort of society to people who really do appreciate longevity in their products and really, really well thought out craftsmanship. That is very much what we feel is potentially a consumer trend, but also something that is required of business people these days.

MMR: What’s on the horizon for Audiofly in the coming months? DT: For 2013, we are launching Audiofly’s new Performance Series, lovingly created for musicians and music lovers. The AF120 features a balanced armature and dynamic driver with passive crossover, AF140 offers a dual armature and top of the line AF160 boasts triple armature in-ear monitors, for incredible studio quality separation and definition – whether they’re used on stage, in the recording studio or at home. We are also announcing the addition of a Certified Apple® MFI Cable to bring added functionality to our next generation in-ear headphones. MMR: Sounds good. Any final thoughts? DT: At the end of the day we are very passionate about music and product design. We have won some prestigious awards in 2012; it was a great validation of what we are trying to do. It’s helped us to realize that what we are doing does have a place in the market, and a crowded market at that. When you are building a brand like Audiofly in a very competitive market there is always a bit of risk and you need to believe in yourself and believe in your vision and what you are trying to do. More and more we’re hearing things like: “Yeah, Audiofly – I’ve heard of them, I think I need to understand them a bit more...” which is great. 54 MMR


Instant Gratification Capture and hold notes or chords, perform fluid glissandos and unleash oscillator-like synthesizer effects with the SUPEREGO Synth Engine. Layer sounds, create infinite sustain, tweak attack and decay, or use the effects loop to invent your own unique synth patches. Three modes of operation – Auto, Manual, and Latch – let you indulge your guiltiest pleasures! 9V power supply included.

Indelible Trio Satisfy your tone jones with our first fully-interactive analog multi-effect pedal! The TONE TATTOO’s effects chain features the distinctive sounds of the Metal Muff Distortion, Neo Clone Chorus, and Memory Toy Analog Delay. With three critically acclaimed effects, this star-studded stompbox is your talisman for tone that leaves a permanent mark. 9V power supply included.

See us at NAMM Booth 5396

To learn more visit

Piano & Keyboard

Faust Harrison Takes Long Island The New York piano dealer and Steinway rebuilder expands to Huntington Station and unveils a versatile new recital hall.

The Huntington Station Faust Harrison Pianos Grand Opening. L-R: Walt Straiton (Yamaha), Chris Gilbert (Yamaha), Sara Faust (President – Faust Harrison Pianos), Jessica Faust (Accounts Manager – Faust Harrison Pianos), Sam Varon (Systems Director and Store Manager – Faust Harrison Pianos), Irving Faust (Managing Director – Faust Harrison Pianos), Paul Calvin(Yamaha), Josh Faust (Operations Manager – Faust Harrison Pianos), and Fred Kleid (Yamaha).

The last several decades have seen the slow transition of music-making as a purely organic and acoustic act to one centered on electronics – processed guitars, synthesized sounds, and digital recording stations have gradually overtaken the hammered string and the printed page. It may come as sweet revenge for some, then, to see the piano chain Faust Harrison Pianos opening their new Long Island location in what was once a superstore belonging to regional electronics powerhouse, The Wiz. 56 MMR

“They were pretty formidable in their day,” says sales manager Sam Varon. The building has been kept in great shape through its lifetime, serving the town of Huntington Station as both and electronics store and, more recently, a furniture retailer. But it’s the current incarnation as Faust Harrison that has area customers excited – the store’s grand opening last fall marked not only the chance to shop with Faust Harrison’s FEBRUARY 2013

The brand new upstairs showroom in Huntington Station.

award-winning sales team and renowned rebuilt Steinways, but also a welcome addition to what’s becoming a thriving piano district. It has the makings of a kind of small-town piano renaissance. Faust Harrison opened its first showroom in Manhattan in 1996. The company was formed as a collaboration between composer/pianist Michael Harrison, who had already established himself as a successful Steinway broker, and Sara Faust, who had begun subcontracting rebuilds of great Steinway pianos in the ‘80s for herself, friends, and colleagues. Faust had developed that practice into a bustling side business by the ‘90s. She and Harrison combined these efforts for a few years on a case-by-case basis, but finally joined forces with the opening of their showroom, located on 58th Street. The company’s great reputation spread quickly and another location in White Plains, N.Y. followed as they became known for their lines of Yamaha, Steinway, Brodman, Mason & Hamlin, Estonia, and more. The business earned Yamaha’s AvantGrand Dealer of the Year award last year. They brought Varon onto the team in January 2011 to begin the process of opening a store in Long Island. Varon had already stacked up 30 years of piano retail experience by that point, including a Vice President/General Manager of the Year award from Yamaha for his time at Frank and Camille’s, also on Long Island. “I grew up in the piano and organ business,” says Varon. “My dad had a FEBRUARY 2013

Sam Varon.

chain of organ stores on Long Island. So I’ve been in the industry for quite a long time.” Varon says that he had always been attracted to the Faust Harrison business and was glad to have been asked aboard. “I was interested in their commitment to their rebuilt pianos,” he says. “They market and position themselves in the market as being a store for all buyers, but done so in a classy, sophisticated, and very honest way.” His vision for the Long Island location was to have a centrally located store to serve all ends of the island equally. The location they settled on offered a few more advantages – size (10,000 square feet), a chance to open up a Yamaha Music School, an in-house performance hall, and a place among a concentration of other piano dealers. “It’s sort of like 58th Street in Manhattan – Piano Row – where you have all the piano buyers drawn to one very specific area,” says Varon. “Within the street, you can pretty much see every brand of pianos.” Varon says that two aspects of the shop he’s excited to introduce to the Faust Harrison chain for the first time is the Yamaha Music School, which he says is already off to a good start, and a full line of piano sheet music. The location currently stocks around 400 titles, including publications from Hal Leonard, Alfred, and more. But the gem in the store could be its recital hall, where the store recently held its Grand Opening celebration and where

[Faust Harrison] markets and position themselves in the market as being a store for all buyers, but done so in a very classy, sophisticated, very honest way.

Sara Faust. MMR 57

Downstairs level at the new Huntington Station location.

Varon foresees a variety of uses – everything from student recitals to corporate functions and technician seminars. “When you walk into my store, there’s a 2,500 square foot main showroom, then you go downstairs to the next 7,500. When people get down to the bottom of the stairway, they’re usually amazed at

what they see. It presents really well.” Varon says he’s looking forward to seeing the store’s recognition grow throughout 2013 as a series of recital programs begin to take shape and the piano school develops. The careful service that Faust Harrison has become known for, however, will remain a constant.

“Our mission is to find the right piano for the customer, not the right piano for the salesman,” he says. “At the end of the day, that’s what it’s about.”


FROM • • 800.FISHMAN Visit us at NAMM Booth 4258 58 MMR


See us at NAMM Booth 4300

Trade Show

NAMM University THURSDAY, JANUARY 24, 2013 BREAKFAST SESSION 8 a.m. Hilton Anaheim Hotel, Pacific Ballrooms (FREE breakfast served 8 a.m.–8:30 a.m.; session 8:30 a.m.–9:30 a.m.) Breakfast of Champions Joe Lamond, President and CEO, NAMM, and Guests Leaders never stop learning, and this year’s Breakfast of Champions is focused on our industry’s leaders who are committed to continued growth and success. Join NAMM President/CEO Joe Lamond as he sits down with these champions for up-close and personal discussions about the importance of leadership, how they led their businesses through the best and the worst of times, and their focus on the future. This session is a great way to start the NAMM Show with some powerful perspectives on the industry’s current challenges and opportunities—plus, enjoy breakfast, music performances, reuniting with colleagues, and insights and takeaways you can use to grow your business in 2013. IDEA CENTER SESSIONS NAMM Idea Center, Booth #5501 in Hall B Sessions Start Every 30 Minutes 10:30 a.m. Successful Tips from a Top 100 Dealer Rand and Cindy Cook, The Candyman Strings & Things NAMM’s Top 100 Dealer Awards have highlighted many top-performing, innovative retailers. The Candyman Strings & 60 MMR

Things was one of these stores that shined in the “Best of” categories in 2011 and again in 2012! Over the past two years, they picked up awards for Best Use of Social Media, the Wanna Play Dealer Award, the Best Rock School and Camps and the Best Merchandising & Display. The owners, Rand and Cindy Cook, will share their philosophy for success and their learning experiences along the way. Listen in on their favorite tips, proven practices and other inspirations, as they share how you can boost your store’s creativity, profitability and sense of community. 11 a.m. Jump Start Your Lesson Program Pete Gamber, Music Arts, Music Inc. Columnist, and former owner Alta Loma Music Have you ever considered that you may be doing a lot of really cool stuff with your music lessons, but your numbers aren’t increasing? You may be missing some really basic—and easy to fix—things. Join Pete Gamber, former independent retailer for 35 years, for a quick “Music Lesson Program” Tune Up and find out how to make your music lessons soar! 11:30 a.m. Making Every Word Count— Employee Communication That Gets Results Colleen Billings, Billings Piano Gallery You’ve tried everything to keep your staff informed. Team meetings, one-onone’s, emails, texts, notes on the communal fridge. Why don’t they get the message? This session will explore techniques to help you deliver quality, effective messages that drive results in your business. With a few simple adjustments, you can transform the way your messages are received, strengthen relationships and improve the bottom line.

Noon What to Do When You Have Too Much To Donovan Bankhead, Spring field Music Do you find yourself saying things like “I have too many things to do to worry about being productive!” In this session, Donovan Bankhead explains how he uses online tools to stay ahead of the curve. A combination of resources like Gmail, Google calendar and other apps keep him on track, even in a sea of responsibilities. Learn how managing your time is easier than you think, will change your day-to-day experience, and how it impacts your bottom line. 12:30 p.m. How Spending $250 Can Triple Your Sales and Turn Old Inventory Raegan Michelle Medeiros, John Michael’s Music Raegan Medeiros took $250 and paired it with creativity and collaboration for a sale that truly tripled her store’s Saturday income and turned old inventory. How did this add up? By partnering with local radio stations, manufacturers reps and regional bands, they created an event with plenty of appeal for customers. They reconfigured their store layout, upped their outreach via phone calls, emails and social media, and brought in a “wheel of fortune” to turn up the excitement. Learn the steps to set up a similar event in your store! 1 p.m. How to Drive Sales with Digital Marketing Jeff Hawley, Yamaha, and Peter Giles, Giles Communications If you’re wondering about getting real results with social media and online marketing, join Jeff Hawley and Peter Giles. FEBRUARY 2013

In this session, they’ll take you beyond the basics of digital marketing, and share meaningful dealer success stories. You’ll learn how to align digital and social marketing to your business goals, how to effectively drive traffic to your website and into your store, how to use powerful digital tools available at little or no cost, and most importantly, how to measure and analyze your results. 1:30 p.m. Social Media Simplified: Stories Build Brands Jen Lowe, BoomBoom Percussion Want to know the secret to social media? The secret is, there is no secret. There is no special sauce. There is no prescription. There are no rules or guidelines... really. Whether you are a manufacturer or a retailer, your social media success lies in your story. What’s your story for your business? Want to learn how to tell your story better? Want more people to engage with you? Want more exposure for your brand? Come join Jen Lowe as she gives you some key pointers on how to tell your story effectively. This session will give you the tips and tools to embrace and grow your social media audience. 2 p.m. How to Sell Products, Not Boxes Joy Jazz Armento, International House of Music, Inc. What’s the simple difference between selling products and selling boxes? Customer service. Selling a product means giving the personalized help and attention to go with it—making sure your customer is educated and satisfied with the product and your business. Selling a box is like calling a customer by number, not a name. Joy Jazz Armento shares real-life experiences from her store with more than a century of successful sales. Learn how their staff is trained for any situation—installation, assembly, production promotion and repair—and keeps their community of customers coming back for more. 2:30 p.m. Best Facebook Marketing Examples You Can Use Michael Newman, Michael Newman Consulting Join Michael Newman as he presents top Facebook marketing examples for small businesses, including the best Facebook pages, strategies and tools to be effective. Learn the latest tactics and FEBRUARY 2013

tips for retailers on limited budgets and resources. This is an extremely focused session for music retailers, with real world examples that demonstrate results. Seasoned social marketers may also learn a tip or two. Bring your own Facebook questions for the Q & A period. 3 p.m. How to Become a Customer Whisperer: A New Way to Succeed with Customers Greg Billings, Steinway Piano Gallery of Naples and Grant Billings, Billings Piano Gallery

The salesman’s tricks of olde don’t work on today’s tech savvy consumers. Becoming a Customer Whisperer entails a more sincere, calm, yet assertive approach to help clients make good decisions faster. Learn simple techniques based on the science of why people buy to gently guide your customers to making the purchase from you today. 3:30 p.m. Creating Promotions That Really Reach Customers Lauren Haas Amanfoh, Royalton Music Center

“This is a state of the art clarinet showing what happens when you bring together two of the most sophisticated manufacturing facilities in the world and a mutual desire to make the best product possible.” - Morrie Backun

Antigua is proud to announce the launch of the Antigua-Backun wood-body clarinet. The creation of this instrument has been a joint project between Antigua Winds and renowned woodwind designer, Morrie Backun.

AnTiguA-BACkun Bb SoprAno ClArineT CL3230N - Features Nickel Plated Keys CL3230S - Features Silver Plated Keys

Starting with premium grade grenadilla wood aged in controlled settings, these clarinet bodies are turned, bored and machined to exacting tolerances in the Backun Musical Services facility in Vancouver, Canada. The skilled technicians at Backun use the most advanced machinery to shape the bodies, bells and barrels before moving into careful hand-finishing work and final inspection. The finished clarinet bodies then travel to Antigua’s state of the art facility where precision manufacturing technology is used to produce the keys. Morrie’s ongoing training is evident in the care given to hand fitting posts, rings, rods, keys and springs, ensuring that each Antigua-Backun clarinet performs optimally. This clarinet will stand up to today’s demands and meet tomorrow’s expectations.

For complete information and to find an Antigua dealer near you visit

See us at NAMM Booth 4310

MMR 61

Customers appreciate when you think of them and their specific needs. But first you need to understand the right way to reach, retain and grow your sales from customers of all demographics—and to stand out from the crowd. Lauren Haas Amanfoh will detail ways in which she has catered to her varied customer base through diversified goodies and creative advertising campaigns—both of which have led to record sales, lesson enrollment and rental contracts. Get some great tips to build your business.

4 p.m. Everything I Learned, I Learned from My Fellow Retailers Danny Rocks, The Company Rocks, and panel When you have questions about how to manage, market, and merchandise your retail music store, where do you go to find the answers? Don’t read a book and don’t do an online search. Rather, do what the most successful retailers do. They ask their fellow retailers what they did when they faced similar problems or encountered similar opportunities. How do you learn from your fellow retailers?


Clamping Accessories For iPads and iPhones Hands Free application for musicians to make better use of their iPads and iPhones

Begin, by attending this session. Danny Rocks will moderate a panel discussion with two outstanding music retailers. They will share the specific lessons that they learned from their fellow retailers. You will learn how they took advantage of the many learning opportunities available when you participate in industry associations and attend NAMM U sessions. 4:30 p.m. (Double Session) Give Credit Where Credit Is Due Alan Friedman, CPA Partner, Friedman, Kannenberg & Company, P.C., and panel Unless you’ve got a stash of cash, it’s almost impossible to run or grow a music store without some degree of bank financing, floor planning and/or vendor credit. Yet the wrong kind of financing and credit can hurt your business, or even put you out of business. And that’s assuming you have the right documents to get bank and vendor credit. Join music industry CPA Alan Friedman, as he leads a discussion panel of seasoned credit managers from some of our industry’s most prominent suppliers. You’ll learn how to identify, request and obtain the “right” type of credit for your store, as well as how to avoid some of the pitfalls that cause the denial of loan and credit requests. Audience Q&A to follow.



Visit us at Booth E-17 NAMM 2013 Anaheim 62 MMR

BREAKFAST SESSION 8 a.m. Hilton Anaheim Hotel, Pacific Ballrooms (FREE breakfast served 8 a.m.–8:30 a.m.; session 8:30 a.m.–9:30 a.m.) The End of ‘Business As Usual’— How to Rewire for Success Brian Solis, Leading Thinker on the Impact of Social Media on Business and Culture, Altimeter Group Social media. Smart phones. Tablets. Internet access everywhere, all the time. There’s a point when technology shifts from being a trend to becoming a disruption in daily business. Yet another point comes when consumer behavior starts to shift, and we’re presented with an important decision—either we embrace this change or we don’t. Our choice will ultimately impact the bottom line, one way or the other. The challenge now is how to reach a new generation of customers who don’t rely on TV, radio, newspapers, or magazines to find you. Your customers are takFEBRUARY 2013

Guitarists arenâ&#x20AC;&#x2122;t known for respecting their limits. Introducing TriplePlay, the wireless guitar controller that lets you turn your electric guitar into any instrument that you want ĂĽ and compose, perform and record like never before. Includes a comprehensive software suite from PreSonus, Native Instruments, Notion Music, and IK Multimedia.

Compose The revolutionary songwriting and composition software makes it easy to create your own guitar tabs, lead sheets and standard sheet music complete with an audio track of your work.

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Record Use the included DAW software on your PC or Mac to build entire multiinstrument arrangements or mind blowing patches. Explore an entire library of tonal choices to help your music stand apart.

Visit us at NAMM Booth #4258

impact on customer behavior, and helps businesses of all types and sizes not just react, but lead new customer experiences using the same technology. In this breakfast session, Brian will help you better understand: • Who the ‘new’ customer is and how they think • How they use technology to research products (hint, it’s not your website) • How they make decisions • How you can earn their attention and ultimately their trust

© bruce langton

ing to social networks, YouTube, Google and mobile apps on their smart devices to find solutions and service providers that meet their needs and expectations. Believe it or not, this is your time. On top of that, not every customer is looking for the lowest prices available. Study after study shows that your customers are willing to pay a premium for great experiences and personal service—but they need to be able to find you first! Brian Solis is a renowned technology analyst, author, and futurist. He studies the evolution of technology and its

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64 MMR

How to build relationships that convert them into advocates in new technology channels • How to use social and mobile media to engage new customers before, during and after transactions Go back to your business ready to rewire and reach your customers. IDEA CENTER SESSIONS NAMM Idea Center, Booth #5501 in Hall B Sessions Start Every 30 Minutes 10:30 a.m. How to Turn your Business Around: Simple Ideas That Work Greg Billings, Steinway Piano Gallery of Naples and Grant Billings, Billings Piano Gallery In this session, Greg and Grant Billings share their own experiences of adapting to the ups and downs of business. They’ll take you behind the scenes to see what they’ve done to quickly adapt their business models in the face of increased competition, economic recession, and changing consumer trends. You will discover their surprisingly simple - and usually free - steps that have consistently worked for them, and learn how to put them into action your retail environment. Don’t miss this opportunity to learn these crucial turnaround tips and tactics. 11 a.m. The Incredible Power of 7-Minute Sales Meetings Bob Popyk, Founder of Bentley-Hall, Inc. and Columnist for Music Trades Magazine Looking for a quick business boost? This program shows how a very short sales meeting 2 or 3 times a week can increase your sales, and your profit structure as well. Hear how to create a simple plan to find more customers, crank more business and get 100% involvement from your sales crew...all in less time than it takes to unbox and set up an instrument. All attendees will be receive a special coupon for a book from Hal Leonard on “50 Ideas to Train Your Sales Staff”.

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See us at NAMM Booth 4322

11:30 a.m. How To Plan for Profit— One Department at a Time Lori Supinie, Senseney Music Do you know which product categories in your store are making you FEBRUARY 2013

12/17/12 1:19:04 PM

money—and which ones aren’t? Once you recognize where everything fits, you can develop departmental profit and loss statements and analyze them. Lori Supinie breaks down the basics of identifying the money makers and improving your bottom line. Noon 10 Ways to Cut Costs and Raise Profits Tracy Leenman, Musical Innovations While the cost of doing business varies from store to store, the ultimate goals are the same: lower costs, higher profits. The key is making the decisions of what to cut and what to keep during tough times. Listen in for some quick, easy ideas and some bigger-picture practices that will get you re-thinking how you do business. Investing in these ideas has proven to protect, and even grow, business during challenging times. These are simple changes that you’ll be able to implement and maintain, no matter what the financial forecast looks like. Listen in on this valuable session presented by Tracy Leenman, owner of one store that’s prospered against all odds.


12:30 p.m. The Power of QR Codes to Promote Your Business: It’s Easy and Inexpensive! John Pedersen, Pedersen’s Band & Orchestra Do you know about using QR codes to market your business. That QR codes are easy to use? Or that you can download them from a free website and print them yourself? Join John Pedersen, as he shares what he’s done to build his business using QR codes. You’ll learn how they work, and the different ways you can put them to work for you! 1 p.m. How To Stage Successful Themed Recitals Myrna Sislen, Middle C Music How can you spice up your lesson and recital programs? Themed recitals. Every store should have a lesson program and every lesson program should have regularly scheduled recitals. Having themed recitals gives the students and parents something special to participate in and brings the community and press to your door. These are fun to arrange, at very little expense, and are a sure hit

with everyone. This session will tell you exactly what you need, and what to do to have a successful themed recital and make them part of your lesson program. 1:30 p.m. Covering Your Social Media Bases Greg Billings, Billings Piano Gallery Are you wondering about Social Media options—Facebook, Twitter, Google+, LinkedIn— and how to best use them for your business? Your success with these platforms relies on time, consistency and relevance—but where is the time in your schedule? There is a quick, effective and economical way to cover all of your social media bases and connect with your customers while maintaining consistency in your brand. The best news of all: You don’t have to be sitting in front of your computer for every post! Join Grant Billings for this session, as he shares tips for using social media tools to engage customers and expand your reach, including the best times of day to post, effective ways to get community response, and important reasons to add administrators and managers to help over-

MMR 65

see your accounts. A few simple steps can save you time while keeping you current in the non-stop world of social media! 2 p.m. Forty Tips for Music Professionals Forty and Under NAMM Young Professionals CJ Averwater, Amro Music; Ryan West, West Music; and Cris Behrens, Summerhays Music This fast-paced session will focus on forty different tips that you can take home and use in your business next week. Join CJ, Ryan and Cris as they present

their unique and fresh outlook on the music industry and share tips, links and book suggestions that have been proven to work for these up and coming music industry professionals. The session is presented by NAMM Young Professionals (NAMM YP)—a networking group of NAMM members—all under the age of 40—who are committed to the successful future of the music industry. If you’re under 40 or just want to know how the next generation of young professionals views the industry, this is a must see—put it on your schedule now.

2:30 p.m. How to Ensure Your Store’s In Good Hands When You’re Not There Billy Cuthrell, Progressive Music Center What happens when the toilet overflows, the roof leaks, your POS crashes or your store alarm goes off in the middle of the night when you’re out of town on business? Does your staff know who to call, what to do or how to respond in your absence? Billy shares the steps to take now so you can keep things running smoothly any time you’re away. 3 p.m. 12 Cheap Ways to Better Your Business NOW Leslie Faltin, Instrumental Music Center Jumpstart your marketing, increase your profits and create a better in-store experience with free and low-cost ideas. With a few simple steps and small changes, you have the power to make more money and expand your market and bottom line. Join Leslie for a fresh focus on these steps—revitalizing the sensory experience inside your store, making connections through exceptional online and e-mail marketing, cutting unnecessary costs on everyday processes, selecting swag that customers will carry around, turning old inventory into cash, and understanding the tools to find new customers. Leslie will present 12 detailed takeaways to increase the overall profit and health of your store. 3:30 p.m. Beware of How You “Treat” Your Music Teachers Alan Friedman, CPA Partner, and Daniel Jobe, Friedman, Kannenberg & Company, P.C. No, we’re not talking about whether you’re nice to them…we’re talking about whether they are viewed as “employees” or “independent contractors” in the eyes of the IRS and other tax authorities. Many music retailers believe they can lower labor costs and eliminate benefits by treating their music teachers (and other workers, like repair technicians) as independent contractors. While this may be true, store owners need to be aware this has become quite the hot topic in recent years, as the wrong classification can have severe and/or irreparable financial consequences! Come join music industry accountants Alan Friedman and Daniel Jobe to educate you on the “do’s & don’ts” of how to treat your music teachers.

66 MMR


See us at NAMM Booth 5440

4 p.m. Plug In and Turn it Up! Increasing Electric Guitar Sales in 2013 John Anning, AIMM, and panel Join John Anning, Executive Director of AIMM (The Alliance of Independent Music Merchants) and a discriminating panel of retailers, artist and manufacturer, as they share a practical discussion of the electric guitar, bass, and amp categories for your store. Discover ways and tips to renew your store’s passion and Multi-item_Ad_Mar11 4/1/11 12:55 sales in this core area in 2013.

4:30 p.m. (Double Session) Using Key Performance Indicators (KPI’s) To Drive Growth and Profit George Hines, George’s Music In this session George Hines will discuss the best ways to establish Key Performance Indicators that will allow you to keep your company on a solid foundation. You’ll also discover different types of KPI’s to create accountability in your business and keep the focus on the things that can impact your goals and future growth. Join George PM 1 examples of different KPI’s as hePage presents



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SAGA MUSICAL INSTRUMENTS • South San Francisco, California • Dealer inquiries invited! 68 MMR

See us at NAMM Booth 5760

used in finance, sales, training, lesson programs and customer service.

SATURDAY, JANUARY 26, 2013 BREAKFAST SESSION 8 a.m. Hilton Anaheim Hotel, Pacific Ballrooms (FREE breakfast served 8 a.m.–8:30 a.m.; session 8:30 a.m.–9:30 a.m.) Get Unstuck: Boost Your Sales Barry Moltz, Small Business Author What you did to get your business to where it is today, is NOT what you need to do to get your business where it needs to be now. Business growth requires different actions as the market changes. Barry has identified ways that businesses get stuck, causing their growth to slow. By simply making changes to these ineffective patterns, your business can start to flourish again. You will learn how to boost revenue and avoid the traps that keep businesses struggling for years. IDEA CENTER SESSIONS NAMM Idea Center, Booth #5501 in Hall B Sessions Start Every 30 Minutes 10:30 a.m. How To Use Mobile Marketing To Drive Sales in 2013 Angelo Biasi, Mobile marketing continues to expand (predicted to be a $30 billion industry by 2015!), yet many brands and retailers of all sizes still have not embraced it. Essential resources like time, skillset and finances are often to blame. With some tips on bestpractice concepts and using top tools, your business can start implementing this powerful marketing channel now. Angelo Biasi, NYU Instructor of Mobile Marketing, will focus on mobile marketing strategy and execution key concepts, as well as three bestin-class mobile marketing tools that are efficiently priced or free, and require little to no skillset to implement within minutes. 11 a.m. How To Sell To Your Local “Pros” Bob Popyk, Founder of Bentley-Hall, Inc. and Columnist for Music Trades Magazine Find out easy ways to sell the local “pro” musicians who come in looking for an additional discount or feel they deserve prefFEBRUARY 2013

erential treatment because they play out in public. Find out how to incorporate these musicians with your various store events, including clinics and concerts, so they are part of your fan base...and so they support your store. All attendees will receive a free DVD on “How To Find Gigs That Pay Big Bucks” (courtesy of the American Federation of Musicians), to show in your store. 11:30 a.m. Get Unstuck: Boost Your Finances Barry Moltz, Small Business Author This session gets personal. Barry lost $1M in the sale of his last company because he did not understand how to read his own balance sheet. Over the years, he has found that 90% of small business owners can’t read their financial statements. Learn why it’s so important to review your financial statements every month and what the essential elements that need to be tracked to keep your business profitable.

walk you through different service strategies for different customer flows, so your store is ready and stocked, your staff is trained in productive conversation and your processes are set so that sales can be made quickly for buying customers. Everyone will have fun, the store will profit and customers will return again and again! 1 p.m. How to Create Your Own YouTube Channel Michelle Esposito, PR and Social Media Manager, NAMM

With 800 million users worldwide and the second largest search engine to Google, if your business isn’t on YouTube yet, perhaps it should be. In this session, you’ll learn how to create your own YouTube channel from start to finish and begin sharing your message with the world. Walk away with YouTube best practices. Join Michelle, who has worked on a network TV multi-million dollar YouTube channel partnership, and gain valuable insight into what makes videos popular, and how you can create compelling videos with confidence.

1963 - 2013

Noon Get Unstuck: Boost Your Productivity Barry Moltz, Small Business Author Barry Moltz says that multitasking can cause brain damage. The constant flow of information and the 24/7 world we now live in is burning us out. Learn how to be productive and not just busy. Join Barry for an eye-opening session on how to accomplish more impactful things in your business by actually doing less. 12:30 p.m. How to Manage Customer Flow Peter Dods, Easy Music Center The team at Easy Music Center strives to create an atmosphere of fun for both the customers and the employees. This concept has helped them develop quite a following of visitors who come to buy gear, have a good time and sometimes jam with others. While this increase in foot traffic tripled their sales over the past seven years and led them to expand from one to three stores, they also started encountering large, unpredictable waves of customers. In an effort to readjust the way they do business, Peter Dods compares the sales floor to the host family at a holiday party—preparation, greeting, mingling and communication are all part of their effort to maintain good customer service during busy times. Planning out the “party” in your store will make it fun—before, during and after—for everyone involved. Peter will FEBRUARY 2013

Anniversary Please visit us at NAMM - Booth 4550

800-527-5292 Since 1963

32575 Industrial Drive Madison Hts., MI 48071 • email: MMR 69

1:30 p.m. How To Turn an In-Store Event into Profits Brian Reardon, Monster Music Whether it’s a manufacturers clinic, an open mic night or a student performance showcase, Brian Reardon aims to have an in-store event once a month, and turns each into a conversation with customers. For example, showcases spark discussion about the song they’ll play, the benefits of keeping kids in lessons, and the fun of sending people to the site to see event photos afterward. Other clinics and events can be made exclusive and exciting with relatively simple steps too. Brian will show you how to create energy around these kinds of events, make your customers feel appreciated and understand how getting to know your customers can pay off in future sales. 2 p.m. (Double Session) Marketing to Maximize Repeat and Referral Business John Arnold, marketing and sales author and trainer In this two-part session, you’ll learn techniques for building a profitable opt-

in customer list and selling your products and services through emails, social media followers, and mobile subscribers. You’ll also learn how to leverage your customer list to gain more referrals, repeat business, and loyal customers. 3 p.m. Moving Inventory: Choose the Winners, Lose the Others Donovan Bankhead, Spring field Music Are you feeling weighed down by excess inventory—but indecisive when it comes to how to move it? Donovan Bankhead puts you on the path to making wise decisions when it comes to determining strongest performers. He’ll explain what metrics and reports you should run to separate the winners from the losers. But be prepared for some surprises—you might be shocked to learn the things we love the most aren’t always the things that sell the best! 3:30 p.m. The Secret to Building a Successful Program For Your Store Menzie Pittman, Contemporary Music Center Why do some programs work, and others fail? How is it that music stores

that are just miles apart can have such different results? You won’t want to miss this session with Menzie Pittman of Contemporary Music Center, who successfully launched their branded Rock Camp program to the praise of the community, parents, students, and teachers. Menzie’s recent cover story feature in Music Inc. magazine dubs him the King of Rock Camp. Join Menzie as he divulges what steps he took and what he believes to be the secret to any successful program— understanding your niche! Learn how to use your specialized knowledge to build the kind of programs that will succeed and gain recognition. 4 p.m. Why You Should Reinvent Your Lesson Program Liane Rockley, Rockley Music Center Are you currently running a music lesson program or looking to start a new one? Liane Rockley brings a fresh perspective to this planning process, as she recently finished recreating her store’s music lesson program and learned a lot in the process. By listening in on her experiences and insights gained through prac-



U& A

Made in england

Now stocking Clarke’s full line of whistles, books, kazoos and pouches. Competitively priced.

Dealer Catalog: 1-360-273-6216 70 MMR

See us at NAMM Booth 3534

See us at NAMM Booth 4893


tical application, you can avoid some of the challenges and put a new spin on all things related to lessons. 4:30 p.m. (Double Session) Top 10 Smart Things to Do in 2013 Alan Friedman, CPA Partner, and Daniel Jobe, Friedman, Kannenberg & Company, P.C. When things go financially wrong, it’s human nature to want to hang out in that warm happy place called denial. But, eventually we all have to come to grips with our retailing reality and do something positive for our business. Some of these fixes are easy, and some require swallowing a big spoonful of fiscal medicine. Join industry accountants Alan Friedman and Daniel Jobe to learn what many retailers are doing wrong in the fiscal management of their stores, and how to fix these costly and recurring mistakes with the least amount of time and effort.

SUNDAY, JANUARY 27, 2013 BREAKFAST SESSION 8 a.m. Hilton Anaheim Hotel, Pacific Ballrooms (FREE breakfast served 8 a.m.–8:30 a.m.; session 8:30 a.m.–9:30 a.m.)

10:30 a.m. Essential Purchasing Tips Mike Guillot, Mississippi Music Most of us wouldn’t think about walking out of a retail store without our receipt, yet when it comes to your business, do you know exactly what you’re spending? If you’re responsible for purchasing decisions, you need to know exact numbers—price per item, payment terms and the responsibility for freight payment. In addition, establishing your protocol for order changes, confirmation requirements and inventory accuracy helps avoid issues down the line. Have you considered everything you need to know when it comes to order accuracy? Mike Guillot guides you through good recordkeeping and communication strategies as the keys to maintaining strong business relationships. 11 a.m. How to Use Showcases to Grow Your Lesson Program Pete Gamber, Music Arts, Music Inc. Columnist, and former owner Alta Loma Music The days of Miss Pringle’s sleepy old piano recitals are gone! It’s time to create real excitement in your store using student performances. Find out how

easy and effective Student Showcases can be. Take it from Pete Gamber, former independent retailer for 35 years, as he shares how to make your lesson numbers grow. 11:30 a.m. (Double Session) How to Decide Which Social Media Works for You Danny Rocks, The Company Rocks Do you need to be active on Facebook, and Twitter, and YouTube? What about Pinterest, FourSquare, and Yelp? Are you unsure where to begin, and how to manage your Social Media activities? Most music retailers ask these questions on a regular basis. Danny Rocks, of The Company Rocks, will help you to evaluate the “Pros and the Cons” for each of the Social Media outlets that you are currently using or are thinking about using. You will learn a system for evaluating your time and resources spent on Social Media against the results that you can realistically expect to achieve. 12:30 p.m. Understanding The Tablet Music Market Hugh Sung, AirTurn, Inc.

Best in Show—This Year’s Hottest Products Frank Alkyer, Publisher, Music Inc., and Panel From a bird’s eye view, the NAMM Show is both spectacular and overwhelming—thousands of products displayed by more than 1,500 exhibitors for viewing in a space of four days! How do you see it all? Join Frank Alkyer and his panel of well-respected retailers and buyers who have searched every aisle for the best products, ideas and trends, and selected their top finds in four categories: Best Add-On or Accessory, Gotta Stock It, Companies to Watch and Best in Show. Sit in on Sunday morning to hear about the hottest gear, the must-haves and the newest products in this 60-minute summary of what to see before you board the plane home. Join us! IDEA CENTER SESSIONS NAMM Idea Center, Booth #5501 in Hall B Sessions Start Every 30 Minutes FEBRUARY 2013

See us at NAMM Booth 4768

MMR 71

An estimated 68 million Americans will own tablets as of the close of 2012—that translates into over 10 million tablet musicians in the USA alone, and a powerful new market opportunity for retailers. This session will give you an overview of the tablet music market and what you need to get up to speed to meet the demands of today’s tablet musicians.

1 p.m. Haiti 10: A Film About Faith, Love and Music Pete Johnston, NAMM Video Director Join the makers of the upcoming film Haiti 10, a story about how one family is making a difference in their community through faith, love and music. Five-time Grammy award-winning musician Victor Wooten stars in the film—and is also responsible for the film’s beautiful music score. Watch as Victor travels with the independent film makers to meet a family in Haiti—and one young man whose

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To become a certified dealer call: 732-919-6200 email:

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- Floyd Rose Titanium Tremolo, - All New 8-string Tremolo, - “Low Profile” Pro 6 & 7 string Tremolos, - Upgradable Tungsten and Brass blocks, - Certified Replacement Parts, - Floyd Rose Custom Shoppe

dream is to make his community stronger through music. Get an insider’s look at independent film making, and share in the powerful common thread that unites us 1:30 p.m. How to Start and Run a Strum and Drum Program Rick Carlson, Moderator, and panel Join Rick Carlson and a panel of retailers and musicians to learn how to create a low-cost successful event, a sense of community, and positive customer experiences through a Strum and Drum program in your store—plus, attract new customers and increase sales. It’s easy, effective and fun! 2 p.m. (Double Session) 2013 Best Tools for Schools Awards Symphony Publishing Group, Moderated by Rick Kessel, Publisher, School Band & Orchestra Magazine Symphony Publishing editors and guests host the announcement of winning products in the annual Best Tools for Schools Awards. Come see what students and leaders in music education and business have chosen at the 2013 NAMM Show as the most relevant and innovative products for classroom use. 3 p.m. (Double Session) Practice Personalities: Effective and Efficient Ways to Practice According to Your Personality Thornton Cline, Clinetel Music Are you getting the most out of your practice time as a musician? Did you know that your personality can affect the way you practice? This session is a must for all instrumental musicians, students, teachers, parents and store owners. Nine practice personalities are presented—based on observations and interviews with over 1,000 music students and 25 years of teaching experience. Join Thornton Cline, as he shares his principles from his book of the same name Practice Personalities: What’s Your Type? (Centerstream/Hal Leonard Publications). You will hear powerful strategies to motivate and inspire musicians to practice more effectively and efficiently based on their personality type.

Floyd Rose is a Division of AP International. For more info, call 732-919-6200 or visit or

72 MMR

See us at NAMM Booth 4860


See us at NAMM Booth 4634

Trade Show

2013 NAMM Show Anaheim Convention Center & Anaheim Marriott The following list of exhibiting companies appearing in Anaheim this January was provided by NAMM and is current, as of December 19, 2012. For the most up-to-date information, attendees are advised to pick up the 2013 Show Directory, available throughout the convention facilities beginning January 24th. Exhibitor 65Amps A & S Case Company, Inc. A+D Gitarrentechnologie GmbH A-Designs A-Plus Electronics & Technology Co., Ltd. Abbatron LLC Ac-cetera Acacia Custom Guitars Access and Associates, Inc. Ace Products Acesonic USA Aclam Guitars acouStaCorp LLC Acoustic Technology Group Acoustic Woods Ltd. Acoustica Inc. Acoutin Custom ADAM Audio USA Adamas Guitars Adams Musical Instruments Adams Musical Instruments ADMIRA Guitars Advanced Music Products Inc Advanced Plating, Inc AEA AER Amps AERIAL7 Agile Partners Agner Drumsticks Aguilar Amplification Ahead Drumsticks AIAIAI AIM Gifts AIR Music Technology AirTurn, Inc. Aiweidy Lighting USA Inc AJP Drums Akai Professional AKG Acoustics GmbH Alairex Albert Augustine, Ltd. Alchemy Alesis Alfred Music Publishing Algam S.A.S. Allegro Acceptance Allen & Heath, LTD Allparts

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Booth No. 5952 6288 1359 6280 6526 2982 E17 4598 1231 5977 1325, 7615 1615 7536 1827 1013 6428 2965 7111 5720 4510, 4610 4610 1600 2330 1209 7106 4242 6924 E7 3555 5956 3564 5590 4223 6700 1101 7408 2469 6700 7800 2696 1205 2693 6700 4822 6440 721 6464 5882



Alpine 6464 Altamira Musical Instrument Co., Ltd. 1319 Alto Professional 6700 AMA Verlag 2930 Amadeus by Wm. S. Haynes 4200 Amalfitano Pickups 1327 Amati USA Inc. 1821 Amedia Cymbals USA 2865 American Audio 6330 American DJ 5774 American Express Open 4811 American Lighting 7629 American Music & Sound, LLC 6464 American Recorder Technologies, Inc. 1780 American Viola Society 2008 American Way Marketing LLC 4301 Amigo Company 1165 Amis Co., Ltd (Guangzhou) 1430 Amp: Association of Music Parents 168-A Amphenol 6991 Amptweaker, LLC 5299 AMV Sales & Consultation LLC 5492 Anadolu Muzik Alt. San ve Tic Ltd. Sti 3370 Analog Alien 6897 Analog Devices 7801 Analysis Plus 3583 Ancient Tree Drums 2561 Anderson International Trading 2967 Anderson Musical Instrument Insurance Solutions, LLC 1303 Andreas Eastman 4200 Andy Graham Productions 2451 Angels Musical Instruments, Inc. 4015 Anthem Musical Instruments, Inc. 3604 Antigua Fabrica de Guitarras SRL 4853 Antigua Winds, Inc. 4310 Antiquity Music, LLC 1280 Antonio Hermosa 5476 Anvil Cases, Inc. 4849 AP International 4860 Aphex LLC 6940 API 6204 Apogee Electronics 6500 Applied Acoustics Systems 6724 Applied Microphone Technology 4318 AQUARIAN 3544 Aquilina Basses 1350 Aram Music Mfg., Corporation-Korea 1531 Arcane Inc. 4883 Arche M.I Co., Ltd 1131 Aria Guitars 1548 Aria Teen Novin 1105 Aristides Instruments BV 3082 Armadillo Enterprises 5467 Aroma Music Co., Ltd. 1243 Arriba Cases 7416 Art - A Division of Yorkville Sound, Inc. 6555 Art Vista Productions 6427 ArtecSound Co., Ltd 1136 Artist Series Guitar Inc 3295 Arturia 6314 Ashdown Design & Marketing Ltd. 4342 Asterope, LLC 4158, 4162, 4258 Atlas Apps, LLC E13 Aton Light Co., LTD. 7410 Aubert Lutherie 3106 Audible Disease 1177 Audio Innovate 6526 Audio Plus Services 6796 Audio-Technica U.S., Inc. 6740 Audio2000’S® 6390 Audiofly USA, Inc. 1254 Audix Corporation 6976 Aural Sonic 4499 Auralex Acoustics, Inc. 6798 Aurisonics 1076



Aurora 4295, 4396 Aurorae Inc 7523 Automated Processes, Inc. 6204 AV-Leader Corporation 1865 Avalon Design 6955 Avedis Zildjian Co. 2940 Avian Guitars Ltd 2783 Avid 6400 Aviom, Inc. 6720 Avlex Corporation 6810 AVS Electron Co., Limited 1860 Axis Percussion 3478 AXL Guitars 5476 AXL Musical Instruments 5476 Ayotte Drums 2367 B&C Speakers 6244 B&S GmbH 4307 B-Band, Inc. 3387 B.A.C. Musical Instruments 3105 B20 Turkish-Handmade Cymbals From Istanbul 2758 b3 Guitars by Gene Baker 2883 Backun Musical Services Ltd. 3400 Bad Cat Amplifier Co 2983 Bad Seed Limited 2812 BAE 6290 Baer Amplification 1351 Baldwin Piano 608 Bam France 3100 BARI Woodwind Supplies, LLC 3515 Barrington Music Group 2620 Bartolini Pickups & Electronics, LLC 5771 Baudier Guitars 1476 Bazhou Basix Musical Inst. 4458 BBE Sound, Inc 4822 BBE Sound, Inc. 4772 Beamz Interactive, Inc. 6007 Beard Guitars 1405 Beijing 797 Audio Co., Ltd. 7011 Beijing Deyong Musical Inst. Co., Ltd 2804 Beijing Dual Joy Musical Instrument Co Ltd. 2700 Beijing Eastman Musical Instrument Co., Ltd. 4200 Beijing Hsinghai Piano Group Limited 614 Beijing Huadong Musical Instrument Corp., Ltd 2905 Beijing J&N Pearl Shell Products Co. 1313 Beijing Lang Music Company 2415 Belcat Co. Ltd 3482 Beltmann Pianos 527 Benchmark Media Systems 6928 Benchworld 809 Berklee Press 4615 Berndt Percussion 3451 Bespeco Professional s.r.l. 1680 Best Brass Corporation 2611 Best Guitar Parts 1161 Bestron Industries Inc. 2279 Betterway Electronic Co., Ltd. 1338 beyerdynamic 6464 Beyond (Tianjin) Musical Instrument Manufacture Co., Ltd. 2900 BG Franck Bichon 3610 BGE Financial Corporation 3112 Biema Pro Sound 7431 Big Bang Distribution 3564 Big City Music 6735 Big Dipper Laser Science and Technology Co., Ltd. 7623 Big Fish Audio 6514 Big Joe Stomp Box Company 5699 Bigsby® 3540 Bill Tapia Ukuleles 1415 Bitwig 5304 BKE Technology 6903 Black Diamond Strings LLC 3513 Blackbird Guitars 1706 Blackstar Amplification 6440 Blizzard Lighting, LLC 5700




Blocki Flute Method LLC 4709 Blue Book Online 5135 Blue Microphones 6620 Blue Note Woodworks 3499 BMS Speakers GmbH 1681 Bob Moog Foundation 5307 Bogner Amplification 5856 Boogie Juice Ltd 2687 BooHeung Precision Co., LTD 3296 Borealis Guitars 4295 Borsini Accordions 3532 BOSO Drumsticks 2460 Bosphorus Cymbals 3576 Boss Printing, Inc. 2682 BOSS U.S. 302A BOSStosh 1137 Boulder Creek Guitars 3590 Bourgeois Guitars 1509 Bourns Pro Audio 5696 Bplats, Inc. 1063 Bradford Dimension Specialties 1249 Breezy Ridge® Instruments, Ltd. 6230 Bricasti Design Ltd. 6950 Bridge Electric Stringed Instruments 4200 Bridgecraft USA, Inc 1158 Briz Musical Instrument Co., Ltd 2520 Brown’s Guitar Factory 3383 Brubaker Guitars 4860 BSS Audio 7800 Buchla Electronic Musical Instruments 6809 Buddy Blaze Guitars 2382 Buffet Group USA 4300, B5963 Bunker Electronics SA de CV 1171 Burkart-Phelan, Inc 2707 Burriss Amps & Effects Pedals 5899 C & C Drum Company 2268 C.B.I. Professional Wiring Systems 4268 C.F. Martin & Co. Inc. 5258, 5454 C.R. Alsip Guitars 2583 C.S.R. Audio Co., Ltd. 7011 CAD Audio 6632 CAIG Laboratories, Inc. 5590 Cakewalk 302A Calato Mfg 3441 California Centers for International Trade Development 172 Calzone Case Company 4849




CANARE Corporation of America 7333 Cannonball Musical Instruments 4424 CANOPUS Co., Ltd 2964 Caparison Guitar Co. Ltd. 1358 Capturing Couture LLC 1102 Carlsbro 6762 CarolBrass - USA 3209 Caroline Guitar Company LLC 1371 Carr Amplifiers Inc 3583 Carvin Corp 4290, 7502 Casini Music Instrument, Inc. 2615 Casio America, Inc 5900 Castiv Inc E14 CE Distribution LLC 4893 Ce-ance Electronic Technology Co., Ltd. 1436 Cecilio Musical Instruments 3212 Celestion 4676 Central Music Co. 6012 Century Strings Inc. 2713 CH & DH Ltd. 2810 Chairman Instruments Factory 2901 Chandler Limited 6254 Changzhou Alpha United Electronics Co., Ltd. 1826 Charites Strings, Inc. 2706 CharterOak Acoustic Devices 6799 Charvel Guitars 5720 Chauvet 5574 Cherry Lane Music 4618 Cherry Music Technology Co., Ltd. 2910 Cherub Technology Co., LTD 3090 Chesbro Music Co 4430 Chonwoo Corp. 4136 Chord Dice 1001 Chosen Fat Co., Ltd. 2859 Chris Campbell Custom Guitars 5894 Chromatik E9 CIEC Overseas Exhibition Co., Ltd. 1274, 1319, 1370, 1430, 1530, 1571, 1649, 1670, 1736, 1826, 1829, 2900, 2910, 625, 7011, 724, 7307, 7410, 7614 Cipex International 6953 1306 Civilized World Inc 5894 Classic Imports Inc 1270 Classical Strings Inc. 3229 Claude Lakey Mouthpieces 3312 Clear Tune Monitors 1769

Exhibitor ClearSonic Mfg, Inc Cleartone Strings Cliff Inc CME Pte. Ltd. CML Musik Studio Gmbh & Co. Vertriebs KG CodaBow International, Ltd Coffin Case Cole Clark Guitars Coleman Audio LLC Collings Guitars Con Brio Limited Concepta KVB AG Concord International Group, Inc. Conn-Selmer Inc Connolly Music Company ConventionTV@NAMM Coopercopia LLC CopperLan Cora & Peter Kuo, Inc. Cordoba Music Group Cort USA Countryman Associates, Inc. Course Technology PTR Crafter USA, Inc Crane Song Crank It Music Gear Craviotto Drum Company Crescent Cymbals Crest Audio Crossrock Case Company Crown International Crush Drums & Percussion Inc CruzTOOLS, Inc. Crystal Frets CTS Corporation Cusack Music Custom Drum Graphics Custom Lumber Designs Cutting-Edge Solutions Cymbal Shield Cymloc Limited Cympad D&A Guitar Gear D&H Guitars D&M Professional D’Addario & Company, Inc.

See and hear Ms. Elizabeth Pitcairn with her Red Violin Stradivarius on Saturday, January 26, 2013 at Booth# 3030.

Booth# 3265 4750 5783 6012 7530 3205 4130 1258 6897 1724 2712 4326 3221 4600 3500, 6862 5135 1608 E11 3271 5320 4458 6691 4822 1602 6280 2358 3065 3064 201 1213 7800 3470 5960 1080 1564 1580 2351 1253 4418 2875 2467 2365 1417 1025 7021 4834

MMR 75



D’Addario Canada 4852 D’Andrea USA, a Division of Delmar Products, Inc. 4768 D’Angelico Guitars 2882 D-TAR 5561 D.B. Musical Instrument Co., Ltd. 2664 D.W. Fearn 7106 daCarbo AG 3001 Dae Hung International Co., Ltd. 1754 Daisy Rock Girl Guitars 4822 Dale Evers Design 1348 Dana B Goods 5868 DANELECTRO 4790 Dangerous Music Inc 6820 DANSR inc 3101, 3112 DAS Audio 7101 DAS Audio of America 7101 Dauz Music 2458 Dave Smith Instruments 5400 David Allen Pickups 3397 David Gage String Instruments 3309 Davis Muller Instruments, Inc. 2478, 2482



dB Down dbx Professional DBZ Guitars LLC DC Voltage Ddrum Dean Gatewood Guitars Dean Guitars Dean Markley USA, Inc Decibel Eleven Deering Banjo Company DEG Music Products Demeter Amplification Denis Wick - London Der Jung Enterprise Co., Ltd Despiau Chevalets DH Electronics Co., Ltd. DHP Diablo FX LLC Diamond Amplification, Inc. Diamond Pedals Diffusion Audio Inc.


Seeing & Playing is Believing!




CALL 1-877-541-4017 76 MMR

See us at NAMM Booth 3414

7429 7800 3290 5935 5467 2485 5466 5710 2582 1513 4218 4388 3112 1354 3009 1759 1519 1474 3290 3492 3491



DiGiCo UK Limited 6824 Digital Audio Labs (DAL) 1458 Digitech 211B DiMarzio Inc. 5830 Direct Music Supply 3447 Direct Sound Headphones LLC 1765 DJ Tech Limited 6310 DJ Tech Pro 6714 DJ Times 5135 Doerfler Bows 2930 DownBeat Magazine 4319 DPA Microphones, Inc. 6996 DR Handmade Strings 4182 Drake Mouthpieces LLC 3208 Dramastic Audio Corp. 6411 Dream Cymbals and Gongs 3279 Drum Workshop, Inc. 303D DRUM! 3541 Drum-Net Co., Ltd. 2678 Dubreq Ltd 1033 Duesenberg USA 4868 Dumpell Corp S.A 4299 Dunlop Manufacturing, Inc. 4568 Dunnett Classic Drums 3064 DuraTruss 5766 Dusty Roads Products 2393 Dusty Strings Co. 1708 Dwarfcraft Devices 1177 DXKY (Beijing) Violin Making Company 2605 Dynamicx Drums 3374 Dynamo Amplification, LLC 2694 Dynatone Corp. 720 Dynaudio Professional 5932 E and E Exports Inc. 6200 E. & O. Mari, Inc. 5729 E.K. Blessing 3512 Earasers 2566 EarPeace 1416 EarthQuaker Devices LLC 2493 Earthworks, Inc. 6882 East International Exhibition Co., Ltd 1124, 1240, 1338, 1436, 1443, 1839, 1842, 1848, 2700, 7335, 7623, 7624 Eastman Guitars 4914 Eastman Guitars & Mandolins 4914 Eastman Mandolins 4914 Eastman Reeds 4200 Eastman Strings, Inc. 4200 EBS Sweden AB 5391 Ebtech 4382 EC Custom Shop 4798 Eccentric Systems 2465 Eden & Eden, Inc. 1544 Eden Bass Amps 5244 Egnater Amplification 5952 EIOSIS LLC 6250 Eko Music Group SPA 5310 Elation Lighting 5774 Eleca International Inc. 1648 Electro-Faustus 1276 Electro-Harmonix 5396 Electro-Voice 6567 Electronic Resources Ltd. 2683 Electroswitch 5973 Elektron Music Machines MAV AB 4910 Elettronica Montarbo SRL 5310 Eleven Dimensions Media, LLC 6224 Elite Core Audio 1742 Elixir® Strings 4272 Em’s 4 Kids LLC 4808 Emanuel Wilfer OHG 2930 EMB 7326 EMD Music Inc 3282 eMedia Music Corporation 6504 Emery & Webb Inc. Business Insurance 1301 EMG, Inc. 4782 Eminence Speaker LLC 4334 Emotiva Professional 1761 Empire Pro 6749 Empirical Labs Inc 6324 Empress Effects 4698 Engl Marketing & Sales GmbH 5824 Engler Innovations, LLC 1651 Eno Music Co Ltd 1730 Enping Austar Industrial Co., Ltd. 1848 Enping Jes Audio Co., Ltd 1565 Enping Jinjue Electronics Co., Ltd 1839 Enping Karsect Electronics Co., Ltd. 1826 Enping OKSN Electronics Technology Co., Ltd. 1436 Enping Sange Electronic Co., Ltd 1736 Enping Yeamic Electronic Co., Ltd 1848 Enping Yike Electronic Co., Ltd. 1736 Eowave 1658 Epifani Custom Sound Systems, Inc. 4283 Epilog Corporation 1330 Equipson SA 6274 Ernie Ball, Inc. 5440 ESI Audiotechnik GmbH 6832


ALTO MUSIC Middletown, NY











Thank you Korg dealers for 50 great years!

See us at NAMM Booth 6440



Esoterik Guitars 1355 ESP Guitar Company 212-2, 213D Essential Sound Products 5725 Estonia Piano Factory 808 Eternal Musical Instrument Corp. (Beijing) 2920 ETI Sound Systems, Inc. 5952 Etymotic Research, Inc. 3050 Evans Drumheads 4834 EVE Audio Gmbh 208-2 Eventide 5791 EverTune 4227 Evets Corporation 4790 Evidence Audio, Inc. 4166, 4168 Exodus Cymbals, Inc 2469 Exotic Woods Co. Inc. 5927 Extreme Isolation Headphones 1765 EZ Dupe 6951 F Bass 1559 F-Pedals 3326 F.E. Olds and Son, Inc. 3414 Faber Piano Adventures 4618 NS_MMR ZRudulph Ad Dec.pdf 1

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Exhibitor Fable Sounds FaitalPRO FANE Loudspeakers Fano Guitars Fantastix Drum Stick Company Fargen Amplification Farmer Musical Instruments Fazioli Pianoforti SRL FBT Elettronica SPA FBT USA, Inc. Fender Musical Instruments Corporation Fender Musical Instruments Corporation Fender Strings, Parts & Accessories Fernandes Guitars Fernando Pullum Community Arts Center Ferree’s Tools, Inc Fibenare Guitars Co. Fishman Fitness Audio, LLC Flea Market Music, Inc. Floyd Rose Marketing 12/14/12 1:26 PM

See us at NAMM Booth 5862

Booth# 7607 6790 5995 2883 2354 2595 2792 708 6840 6840 300, 304 300, 304 5720 5690 168-A 4233 4881 4158, 4162, 4258 1825 1715 4860



Focal Professional 6796 Focusrite Novation, Inc. 6464 Fodera Guitar Partners LLC 5286 Forest Plywood Sales 1244 Forestone Japan Ltd. 3304 Fostex 6464 Four Force, LLC 4198 Francisco Domingo 5476 Freedom Custom Guitar Research Co., Ltd 1465 Freescale Semiconductor Inc 1380 Friedman Amplification 3397 Fuchs Audio Technology 5298 Fujigen Inc. 3190 Furman 6848 Fuselli Manifatture 5861 Fusion Products Company Limited 4700 Future Sonics 6626 G & B Pickup 1574 G&L Guitars 4772 G7th Ltd 1218 Gaai Drums & Co. 2958 Galaxy Audio Inc. 6200 Galileo Digital Pianos 508 Galli Musical Strings SRL 3326 Gallien Technology 4284 Gallien-Krueger 4284 Gatchell Violins Company, Inc 3329 Gator Cases, Inc. 4900 GE Capital 168-E GE Capital - Commercial Distribution Finance 409 Gem Sound 5947 Gemeinhardt Musical Instruments LLC 3314 Gemini Sound 5700 Genelec 6220 George L’s 5820 Gepco International 6983 German American Trading Co Inc. 2927 Get’m Get’m Wear 4194 Getzen Company, Inc. 4412 GHS Strings 4684 Giannini - USA 1400 Giannini S/A 1400 Gibraltar Hardware 5720 Gibson Guitar Corporation 303AB GigSkinz Bags 6953 Gittler Instruments LLC 1027 GJ2 Guitars by Grover Jackson 4296 GL Cases Ind. Co. 3204 GLIC Displays INC 7515 Gliga Violins, USA 3325 Global Truss America 5766 GLP German Light Products, Inc. 7414 GMP® Guitars 1448 GMS Drum Co. 2754 GNI Music 1126 Godin Guitars 211A Gold Tone, Inc. 1405, 1504 Golden Panda Inc 2419 Goltar Inc. 1566 Gon Bops Inc 3264 GOTOH 4140 Grand Illusion Piano Shells 5011 Graph Tech Guitar Labs 4769 Graphics 4 Gear LLC 1475 Greatmind Saxophone Instrument Mfg. 2925 Gretsch Co. 3540 3540 Grip Studios Inc 5492 Grotrian Piano Company GmbH 715 Grover Musical Products 5270 Grund Audio Design 6337 Grundorf Corporation 6337 Gruv Gear 2996 GS Teletech Inc. 2890 Guangzhou Amason Electronics Co., Ltd 427 Guangzhou Baiyun Rundong Stage Lighting & Equipment Factory 7434 Guangzhou City Aiweidy Lighting Acoustics Equipment Co., Ltd 7624 Guangzhou Daisy Electronic & Technology Co., Ltd 7309 Guangzhou Huadu Xin Li Fang Leisure Products Factory 1436 Guangzhou Huiyou Cases Manufacturing Co., Ltd 1826 Guangzhou Kapok Guitar Company LTD 1524 Guangzhou Kinvee Performance Equipment Co., Ltd 7424 Guangzhou Lang Qing Development Corp., Ltd. 1336 Guangzhou Magnetic Electronics Co., Ltd 1571 Guangzhou OuBa Musical Instrument CO., LTD 1225 Guangzhou Pearl River Piano Group Co., Ltd. 206A, 427 Guangzhou Quansheng Stage Light Equipment Factory 7307 Guangzhou Rainstar Photoelectric Technology Co., Ltd. 7614 Guangzhou Romance Musical Instruments Co., Ltd. 1224 Guangzhou Sunpost Musical Instruments Co., Ltd 4250 Guardian Cases 5476 Guilford Guitars, Inc. 3394 Guillaume Carballido Snare Drums 2568 Guinner Graphix LLC 2352




Guitar Defender 1353 Guitar Hands 1455 Guitar Link 5894 GuitarDocks 4768 Guitarparts Co., Ltd 1230 Guitarras Bernabe, C.B. 1600 Guitarras Francisco Esteve, S.A. 1600 Guitarras Hermanos Sanchis Lopez, S.L. 1600 Guitarras Manuel Rodriguez and Sons S.L. 5272 Guitars in the Classroom 168-A Guptill Music 1609 Gvox 6628 GWW Group Inc 1719 H & F Technologies, Inc. 6390 H. Tonart V. B. Co 2612 H.E.A.R. - Hearing Education and Awareness for Rockers 2005 H.G. Leach Guitars 1401 H.W. Products, Inc. 4806 Hagstrom Guitars 4758 Hailun USA 205B Hal Leonard Corporation 4618 Halifax & Co Pvt Ltd. 2265 Hall Crystal Flutes 3534 Hallet, Davis & Co. Pianos 714 Halo Custom Guitars, Inc. 4773 Hamilton Metalcraft 5975 Hamilton Stands 3101 Hammond USA 5100 Hangzhou Aierke Electronic Co., Ltd. 1130 Hangzhou Globe Broadcasting and Sound Co., Ltd 1670 Hangzhou Start Musical Instrument Co., LTD 1847 Hangzhou Worlde Music Electronic Co., Ltd 5110 Hannabach 3301 Hannay Reels Inc 6695 Hanser Music Group 4878, C4869 Hanson Guitars 5496 Hanson ProSystems 7404 Hardman Pianos 614 Harman 7800 HARMONA Akkordeon Gmbh 2927 Harris Musical Products, Inc. 4827, 4831 Harry Hartmann 3030 Hartman Electronics LLC 1572 Haynes Flutes 4200 Hearing Health Science, Inc. 6952 Heil Sound Ltd. 7018



Heintzman Distributors Ltd 417 Hell Guitars 1542 Hengshui Xinxing Musical Instrument Co. Ltd 2610 Henry Thayer Company, Inc. 2278 Hercules Stands 5420 Hercules/Guillemot Corporation 6698 Hermes International Inc 5114 HH Electronics 4350 Hill Guitar Company, Inc. 1418 Hipshot Products 5733 Hiscox Cases 4242 HK Audio 6440 Hoanh Trang Co Ltd 2711 Hodge Products, Inc. 3434 Hofner Guitars & Stringed Instruments 2930 Hohner 3240 Hohner Inc. 3240 Hohner Kids 3240 Hohnica 3240 Holloway Harp Guitars 1100 Hollywoodwinds 4221 Holophone 5398, 5499 Homespun Tapes, Ltd 4618 Hosa Technology, Inc. 5590 HOSCO Inc. 1619 Hoshino U.S.A. Inc. 4634 House of Troy 811 House Research Institute 1292 Howard Core Company 3301 Hua Nan Professional Audio Ltd. 1752 Hudson Music 4618 Hughes and Kettner 6555 Humes & Berg Mfg. Co., Inc. 4400 Hunter Music Instrument Inc. 3000 Huss & Dalton Guitar Company, Inc. 1408 I.C.E., Inc. 1845, 1858 Ibanez 4634 IBC Trading Ltd 1218, 1318 ICAN Electronic Technology Co., Ltd. 1649 iConnectivity 1774 IEC-BERLIN Inter Expo Consult GmbH 2830, 2930, 3030 IFG Music 2430 II:XX Guitar Stands 2587 IK Multimedia Production SRL 6520 IK Multimedia US LLC 6520 ILIO 6724



Immix Eleven Amplification 1366 Import Music USA 212B IMUA Ukulele Co. 1412 Independent Audio Inc 5998 INDERBINEN blasinstrumente 3001 Industrial Strength Industries 1377 inMusic 6700 Innovative Percussion, Inc. 2976 Instrument Care Apparel, LLC 2704 Intellistage Stages 6953 International Association of Bassists 2008 International Clarinet Association 2008 International Piano Restoration 827 Inyen Vina Co., Ltd 2785 Ion Audio 6700 IsoAcoustics Inc. 1631 ISP Technologies, LLC 5863 Istanbul Zil ve Muzik Aletleri San. ve Tic. Ltd. Sti. 2870 Istanbul Zilciler Muzik Alet. Imal. San. Ve Tic. Ltd Sti 2854 ITC Electronic Technology Limited 1829 iZotope, Inc. 109, 6920 Izzo Instrumentos Musicais 2448 J & L Tonewoods 1607 J. Weissman Music Inc. 2617 J.D. Grandt Piano Supply Co. 820 Jaden Rose Guitars 5498 Jaguar Amplification 3582 James Trussart Guitars 4883 JamHub Corporation 5315 Jammit, Inc E5 Jancic AG 2614 Jay Turser 5244 Jaykco Inc. 1117 JBL Professional 7800 JDK Audio 6204 JDSound Inc. 7528 Jensen Speakers 4893 Jet City Amplification 7119 Jet City Amplification 7119 JetPack Bags 6424 Jiangsu Dafeng Instrument Co., Ltd 1430 Jiangsu East Musical Instrument Co., Ltd 2910 Jiangsu New Century Musical Instrument Co., Ltd. 2517 Jiangsu Qi Mei Musical Instrument Co., Ltd. 2910 Jiangyin Goldencup Angels Musical Instruments Co., Ltd. 2601

Price Increase?



New Products?




FUN! Stop By And Meet The New Van Gogh Ligature! See What Else We Have In Store For You in 2013! FEBRUARY 2013

See us at NAMM Booth 1218

See us at NAMM Booth 2606

MMR 79



Jiaxing Jinlida Electron Co., Ltd. Jinan Xuqiu Musical Instrument Co. Ltd Jinjiang Lida Electronic Co., Ltd. JJ Babbitt Co., Inc JJ Electronic JodyJazz Inc. Joe Barden Engineering JoeCo Limited John Bowen Synth Design John Hornby Skewes & Co. Ltd John Lennon Educational Tour Bus John Marshall Custom Guitars John Pearse® Strings and Accessories Johnson Jon Cross Custom Drums Jones Double Reed Products Jones Musical Products, Inc. Joong Ang Metal Co., Ltd. Josephson Engineering Journey Instruments Limited Joyful Noise Drum Company, Inc.

1848 2900 1124 4322 5397 3317 4699 6598 5406 1212 A1 2589 6230 5476 2875 3207 3109 1439 7004 1236 3064



Joyo Technology Co., Ltd. JR Music Supply JTS Professional Co. Ltd. Jumboaudio Electronics Co., Ltd. Jye Lih Musical Instrument Co. Ltd. JZ Microphones K and S Music K.H.S. Musical Instrument Co., Ltd. Kahler International, Inc. Kala Brand Music Co. Kamaka Hawaii, Inc. Kamoa Ukulele Company, Inc. Kanile’a Ukulele Kanstul Musical Instruments, Inc. Kat Percussion Kauer Guitars Inc Kawai America Corp. Keith McMillen Instruments Kelley Percussion Kelly Concepts, LLC Kemper GmbH

2910 3330 6966 1826 1118 6946 2330 3220 5727 5314 1506 1201 1312 4614 5720 3582 207A, 207B 6227 2971 2634 6100

#31651 - Pro Precision MMR_Layout 1 13/09/2012 09:10 Page 1

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80 MMR

See us at NAMM Booth 4676



Ken Smith Basses 4768 Ken Smith Basses 4768 Keynote (Tianjin) International Trade Co., Ltd 1031 KHL Corporation 3385 KHS America, Inc. 3220 Ki-Sound Industrial Co., Ltd. 1480 KickPort International LLC 2871 King Size LED Displays 7324 Kirlin Industries, Inc 1770 Klops Drums 2593 KMC Musicorp 5420, 5720 KMS Shokai Co., Ltd. 4140 Knowledge Of Music Inc 1803 Ko’olau Guitar & Ukulele 1605 Koch Guitar Electronics 4166, 4168 Koenig & Meyer GmbH & Co. KG 3500, 6862 Kohala 3240 Koll Guitar Company 2883 Koloa Ukulele 5476 Korg USA, Inc. 6440 Krank Amplification LLC 3584 Kremona Trade Inc. 3321 Kumalae Ukuleles 1104 Kupo Industrial Corp. 7402 Kurzweil 6464 Kurzweil Digital Pianos 514 Kush Audio 6324 Kyser Musical Products Inc. 5951 LA Custom Electric 5299 Lace Music Products 5860 LAG Guitars 6440 Lakland Basses 5496 Lampifier Company 1864 Lamvin, Inc. 1781 Laney Amplification 4350 Langfang Yongxin Musical Instruments Co., Ltd 2700 LANIKAI 3240 Larger Than Life RockStar Supply 4130 Latch Lake Music 1862 Latin Percussion 5720 Latin Percussion 5720 Laughing Budda 201 Lauten Audio 6796 Lava Cable, LLC 6287 Lavoce Italiana Co. Ltd. 2782 LD Systems 1009 Lee Oskar Harmonicas 5720 Leem Products Co., Ltd. 6995 Legator Guitars 1450 Legere Reeds Ltd. 3014 LEP International CO., LTD 4166, 4168 Les Paul Foundation 168-A Levy’s Leathers Limited 4658 Lewitt GmbH 208-1, 208B Lexicon Professional 7800 Liaocheng Sunsmile Musical Instrument Inc 1636 Liberty Drums 2878 Line 6 212A Lipe Guitars USA 1327 Liszko 1365 Little Kids Rock 168-A Little Labs 6254 Littlite 7002 Liverpool Instrumentos E Acessorios Musicais Ltda. 2448 LM Products 4285 Logjam Music Ltd 4827 Longsheng Musical Instrument Co., Ltd. 1424 Loog Guitars 1202 Los Cabos Drumsticks 3460 Loud Button Electronics 1475 LOUD Technologies 209-1, 209AB Louis Renner GmbH & Co. KG 814 Lowden Guitars LTD (George) 1612 Lowrey 5309 LOXX USA 4194 LPD Music International 4550 LR Baggs Corp. 5250 LSL Instruments 5921 Ludwig Drums 4224 Luna Guitars 5467 Luthier Music Corp 1421 4714 Lynx Studio Technology Inc. 6525 M & M Merchandisers, Inc 4358 M Music & Musicians magazine 6230 M&M Distributing 3524 M-Audio 6700 M.V. Pedulla Guitars, Inc 5964 M/S. Bhargava & Co. 2716 M1 Distribution Inc. 1782 MAC Corporation 2607 MACSAX Saxophones 2616 Mad Professor Amplification Ltd 4176 Magic Parts Company 5890 MAGIX 7002 Magnatone 4794 Mahalo Ukulele 1106


Dennis Griggs

Exclusive Dealer community. Strong, rewarding margins. World class instruments. Hand-crafted in Lewiston, Maine. NAMM Show Hall E, Booth 1509

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Majik Box LLC Major Music Supply MakeMusic, Inc. Manhasset Specialty Company Manley Laboratories, Inc. Manson Guitar Works Manufacturas Alhambra, S.L. Maple Leaf Strings MARATHON Marco Bass Guitars Mari Strings Inc Marigaux Mark of the Unicorn Markbass Marleaux Bass Guitars Marlo Plastic Products, Inc Marshall Amplification USA Division Marshall Electronics Martin Blust Martin Roland Int’l Corp. MARUE Co., Ltd.

2496 1112 6210 3431 6286 4596 1512 2600 6854 1377 5941 4410 6410 4778 4172 4823 4840 6874 4299 4146 1465



Mason & Hamlin Piano Company Master Strap Matchless Amplifiers Materion Brush Inc. Matrix Amplification Ltd MatTea Vocal Luxury Mattissonbass Maxtone Musical Instrument Mfg. Co., Ltd Mayones Guitars USA MBT Lighting McCartney Pro-Guitars (HK) Limited MCD Percussion McDSP McKeon Products Inc McNally Instruments LLC Meadowbrook Insurance Group Medina Artigas S.A. Mega-Lite MEINL Meinl USA LC Mel Bay Publications, Inc.

620 1441 4877 6853 5399 1155 1472 2558 5894 5720 1436 2549 6405 1113 1718 168-D 4855 7431 3454, 3464 3454, 3464 5000

Meeting the Needs of Students for More Than 30 Years ... Our Best-Selling SV-175 Cremona Violin! Cremona bowed instruments have set the pace for the vibrant student and rental markets for over 30 years. Strict adherence to international sizing requirements, domestic educational set-up standards and continuous quality improvement have made Cremona Violins, Violas, Basses and Cellos proven sales leaders. Our best-selling, ebony fitted SV-175 Cremona Premier Violin Outfit has recently been upgraded to include the J.LaSalle LB-13 Octagonal Bow and the TL-33 deluxe rectangular Travelite case.

Cremona SV-175 Violin Outfit: •All-solid carved, graduated construction •Seven sizes from 4⁄4 to 1⁄16 •Long lasting ebony fittings •Finetuner tailpiece for precise, easy tuning •Rugged TL-33 Travelite case •Well-balanced J.LaSalle LB-13 bow with ebony frog



Suggested Retail


82 MMR

See us at NAMM Booth 5760

[800] BUY-SAGA Dealer inquiries invited.



Merano Musical Instruments 3521 Meridian Aditama, Cv 1364 Merlin 5 Products, Inc. 1437 Metasonix 6735 Meteoro Amplifiers 2686 Mey America 2454 MI Audio PTY LTD 3496 Mi-Si Electronics Design, Inc. 3535 Miami Parts Import, Inc 6987 Microtech Gefell GmbH 6948 MicW Audio 6278 Mid-East Mfg., Inc. 2714 MIDI Manufacturers Assoc. (MMA) 1000 Mighty Bright 1525 Mighty Mite 4458 Mike Lull Custom Guitars 5999 Miktek, LLC 7622 Milbert Amplifiers 5935 Minarik Guitars 1022 Mings Electronic Products Co Ltd 1218 Mipro 6814 Miraphone eG 3030 Mixware LLC 5811 Mode Machines 1016 Modern Drummer Publications 3545 4893 Mogami Cable 6874 Mojave Audio 6979 Mojo Hand Fx 1381 Moku Ukuleles 1109 Mollard Conducting Batons 3509 Mono Cases LLC 3382 Monoprice, Inc 7511 Monster 4850 Moog Music Inc 5300 Moollon 2891 Moon Professional 6796 Moon Wha S.O.G. Co., Ltd 1204 Morgan Hill Music Company 3590 Moridaira USA, Inc 1712 Morley 4382 Moses Carbon Graphite USA 5292 MPR Enterprises 4822 Mr. DJ Inc 6011, 7407 MTD (Michael Tobias Design LLC) 5868 Muse Inc. 2692 Muse Research Inc. 6825 Museum of Making Music 168-A Museum of Making Music E1 Museum of Making Music E1 Music & Sales P.E. GmbH 6440 Music Distributors Association 2008 Music Group Services 5740 Music Inc. Magazine 4319 Music Magazine Publishers Association 4822 Music Maker Publications, Inc. 6110 Music Marketing Inc. 6242 Music Nomad 1305 Music Sales Corporation 4618 Music Sales Ltd 4701 Music Teachers National Association 168-A Musica & Mercado 4804 Musical Distributors Group 1119, 6829, 6903 Musical Merchandise Review 4607 MusiCares 4713 Musicians Institute 4291 3012 Musicvox, LLC 1349 Musik Josef Co., Ltd 2515 Musik Lenz GmbH & Co. KG 3007 Musik Spiri 3001 Musikmesse 4800 Musiquip Inc. 4242 Muztek Music Supply 2891 MV Pro Audio, LLC 6809 MXL Microphones 6874 myMix 6981 Nadir Ibrahimoglu e.K. 3030 Nady Systems, Inc. 4650 NAGMIM National Association of German Musical Instrument Manufacturers 2830 Nalu Ukulele Company 1500 Namba Gear 7435 NAMM Foundation 168-A NAMM Museum of Making Music E1 Nanjing Aileen Trading Co., Ltd 3523 Narita Industrial Co., Ltd. 2913 Natal Drums 4840 National Association of School Music Dealers 2008 National Music Day Foundation 168-A National Piano Foundation 2008 National Piano Traveler’s Association 821 National Reso-Phonic Guitars, Inc. 1624 Nektar Technology, Inc 5304 NEMC 3421 Neotech, a division of OP/TECH USA 3430 Neutrik USA, Inc. 6320




New Horizons International Music Association 168-A NewBay Media, LLC 5761 Nik Huber Guitars 4178 Ningbo (yinzhou) Apextone Electronics Co., Ltd. 1674 Ningbo Central Star Electronic Technology Co., Ltd 7420 Ningbo Emmya Electronic Co., Ltd. 1848 Ningbo Hubaishi Cable Co., Ltd. 1848 Ningbo Jingyi Electronics Co., Ltd. 1370 Ningbo Kaifat Electronic Co., Ltd 4368 Ningbo Longchen Soundbo Electronics Co., Ltd 1370 Ningbo Polinata Electronics Co., Ltd 1436 Ningbo Rixing Electronics Co., Ltd 1842 Ningbo Roxtone Audio Technology Co., Ltd. 1826 Ningbo Tianqi Electronics Co., Ltd 1370 Ningbo Tiansheng Jiahua Plastic Co., Ltd 1736 Ningbo Xuansound Electric Co., Ltd 1843 Ningbo Yinzhou Alctron Electronics Co., Ltd 1758 Ningbo Yinzhou Luxsound Electronics Co., Ltd 1443 Ningbo Yinzhou Yongxing Electronics Co., Ltd. 1826 Ningbo Zhenhai Leilei Acoustic Equipment Factory 1855 Noisebug 6005 Nord 6464 Nordstrand Pickups 4895 Norris-Whitney Communications 4605 North American Music Inc 508, 608, 714 North American Wood Products, LLC. 1248 Noteflight 1200 Nova Strings 2924 NS Design 5862 NSI Audio Inc 7326 nu desine 7609 Numark 6700 Nuvo Instrumental Ltd 2820 O’Donnell Custom Guitars 1238 Oasis, Inc. 1406 Odyssey Innovative Designs 5920, 6104 Offworld Percussion, Inc. 3579 Ohana Music, Inc. 1206 Oktava 6630 Oleg Products 3422 Oliver Musica USA Inc. 3328 Olympia 4696 Olympus America, Inc. 6829 OME Banjos 1608 OMG Music LLC 4278 OmniSistem 5691, 7507




On Point Audio, Inc 6894 On-Stage Stands 5940 OnBoard Research Corporation 4131 ONE, LLP 4420 Onori Entertainment 2990 Option Knob, Inc. 1461 Orange Amps 4890 Original Engineered Products (OEP) Inc. 2375 Orkestra Zilleri San. Ve Tic. Ltd. Sti. 2758 Oscar Schmidt 5244 Osiamo LLC 1558 Otto Musica Corp. 3213 Ovation Guitars 5720 Overtone Labs Inc. 2877 Overture Guitars 2694 P. Audio System Co., Ltd. 6894 P. Mauriat 4514 P3 Phantom Powered Pedal System 5935 Pacific Drums and Percussion (PDP) 303D Paesold Stringed Instruments & Bows 2930 PageFlip Inc. 4618 Pahu International LLC 2971 Paiste America, Inc. 3270 Palatino Pianos 415 Palmer Musical Instruments 5928 Pantheon Guitars, LLC 1509 Panyard, Inc 3589 Parker Guitars 5244 Parsek SRL 4778 PartnerShip 168-C Parts Express 1630 Paul L Jansen and Son, Inc. 819 Paul Lairat 3287 Paul Reed Smith Guitars 210A, 210B PAXPHIL Corporation 4398 Peace Musical Company 2654 Peace Musical Company 2654 Peak Music Stands 3020 Pearl Corporation 2438, 2638, 4610, 4611 Pearl Flutes 4611 Peavey Electronics 201 Peekamoose Custom Guitars LLC 1265 Peerless Guitars Co., Ltd. 1464 Pelonis Sound & Acoustics 6324 Penguin Group, USA 4822 Penn Elcom 5995



Percussion Designs 2350 Percussion Marketing Council 168-A Percussive Arts Society 168-A Performance Truss 7421 Perri Ink. Custom Guitars 2483 Perri’s Leathers Ltd. 5278 Perzina Pianos 816 Pete Schmidt Music Accessories 2986 Peter Vogel Instruments (PVI) 6329 Peterson Electro-Musical Products, Inc. 5990 Petrof Pianos 205-2 Phil Jones Bass 3596 Phoenix Audio 6989 Phonic Corporation 6990 Piano Technicians Guild 823 PianoDisc 620, 822 PianoForce Inc 824 Pick Grips 2586 Pigtronix 5218 Pioneer Electronics (USA), Inc. 110, 119, 5810 Pizarro Electronics, Inc. 7122 PJLA Music Sales/Marketing 3414 Planet Waves 4834 Players Music Accessories 3614 Plugin Alliance LLC 6847 Plugin Alliance LLC 6847 PMC USA (The Professional Monitor Company USA LLC) 7222 PMI Audio Group 6890 1304 Pokar Industrial Ltd. 724 Polyblend Systems Incorporated 3492 Pork Pie Percussion Inc 3378 Porter & Davies 2879 Posse Audio 4897 Powerful Drum Shop 2355 PractizPal 4810 Prat Basses 5798 Precision Devices Loudspeakers 5995 Premier Builders Guild (PBG) 2882, 2883 Premier Guitar 4819 Prentice Practice Pads 3275 Presonus Audio Electronics, Inc. 6800, 6900 Prestini Reed Corporation 4231 Prime Studio GmbH 7530 Prism Media Products 7123

See us at NAMM Booth 1851

MMR 83



Pro Cymbal, Inc Pro Mark Pro Stage Gear Pro-Active Websites Proel S.p.A. Proel SpA Prologix Percussion Prosound Communications Inc. Protec Protection Racket Cases PRV Audio Brazil s.c. Puresound Q Drum Co. Q Lighting Qingdao Sungil Instrument Co., Ltd. QRS Music Technologies Inc QSC Audio Products Quantum Audio Designs Inc Quik Lok RAD Distribution, Inc.

3543 4834 3283 4418 4242 A6260 2344 3596 4812 5720 5792 6909 4834 2466 5899 1413 424 6752 6226 5034 4142




Radial Engineering Ltd Radikal Technologies LLC Raimundo Guitars USA RainSong Graphite Guitars Randall Amplifiers Randall May International, Inc. Rane Corporation Ravenscroft Pianos rbh DRUMS RCF USA, Inc. Reactorz Real De Los Reyes, S.A. De C.V. Realitone Recording King Red Square Audio Rees Harps Inc. Reference Laboratory SRL Regal Tip Regenerate Guitar Works Reid & Son Distributors Reliable Hardware Company

6959 6108 5894 1618 5244 2648 6528 621, 6882 3379 6780 2361 5490 6624 5476 7610 1720 6855 3441 1306 1636 4394

Reloop - a division of Global Distribution GmbH 5815 Remo, Inc. 3440 Renkus-Heinz, Inc. 6420 REON Corp., Ltd. 1658 Resona Flutes and Piccolos 2707 Retail Print Music Dealers Association 2008 Retail Up! 4717 Reunion Blues 5968 Reverend Guitars 3084 Rhythm Band Instruments, LLC 1805 Rhythm Earth 1601 Rhythm Tech 2970 Richter-Leder Gmbh 4172 Rickenbacker International Corp. 5326 Rico Reeds 4834 Riedel Communications Inc 6298 Ringway Tech (Jiangsu) Co., Ltd. 5304 Riptide Ukuleles 3590 Risson Amplifiers 2272 Ritter Designer Bags & Cases 4326 Ritter Gig Bags 4914 Ritter Instruments 4178 Rivera Amplification Inc. 4772 Riversong Guitars 1324 Rixing (Tianjin) International Trade Co., Ltd 2511 Road Ready Cases 6953 Rob Papen 6825 Robert F. Chapman, Inc. 1267 Roc-N-Soc Inc. 2960 Roché-Thomas Corp. 1300 Rock House 4618 Rock N Roll Industries 4130 Rock N’ Roll Relics 3397 Rock On Audio 1567 Rock School Scholarship Fund 168-A Rock-N-Roll GangStar, Inc. 4196 Rock-Tips 1577 Rockbox Electronics 5894 Rocket Shells 2967 Rockett Drum Works, Inc. 3164 Rockett Pedals USA 1554 Rockford Carving Company 1207 Rocktron 4684 Rodgers Instruments 302A Rokkomann, Inc. 1418 Roland Corporation U.S. 302A, 303C Roland Systems Group U.S. 302A RotekDrums LLC 2564 Rotodrum di Riccardo Martinazzi 2364 Rovner Products 2606 Royer Labs 6975 Rozanna’s Violins 2812 RS Berkeley 4406 RS Custom Guitars LLC 3397 RSQ Audio/Mediasync 7112 Rycote Microphone Windshields 6898 S.I.T. Strings Co. 5976 Sabian Ltd 3056, 3254 SAE Audio Co., LTD 5996 Saga Musical Instruments 5760 Sakae Drums 2748 Samick Music Corporation 5667 Samson Technologies 4590 Samwoo Manufacturing Co., Ltd 1471 Santa Cruz Guitar Corp 1700 Santo Angelo Cables 2984 Sara-Trans Export Corporation 5931 Sauter USA 205-1 Savannah 5476 Savarez 3106 Schaller Electronic GmbH 2830 Schecter Guitar Research 210-2, 210D Schertler Pickups and Amps 4200 Schertler Pickups and Amps 4914 Schilke Music Products 4330 Schlagwerk Percussion 3030 Schoeps Microphones 6898 Schwarzer & Mantik GbR 4707 SCORE Mktg. 1613 Scott Cao Violins Inc. 3320 Scotty Roller Designs, LLC 2592 Scrim King 7315 sE Electronics 6498 Seikaku Technical Groups, LTD 6772 Seiko Tuners and Metronomes 5420 Sennheiser Electronic Corp 6577 Sensaphonics Hearing Conservation Inc. 6952 Serato Video 6464 Seydel Harmonicas 3026 Seymour Duncan 5561 Sha Guitars 1560 Shadow Elektroakustik Josip Marinic 5825 Shanghai Huaxin Musical Instrument Co., Ltd. 6012 Shanghai Lansheng Grand Luck Imp & Exp. Co., Ltd. 1436 Shanghai Max Precision Instrument 3020 Shanghai NO. 1 National Musical Instrument Factory 2900 Shanghai Qianxin Electronics Co., Ltd 1833




Provide your customers with the highest quality instruments and the best possible price points. Hunter offers a full line of instruments that are made to the best standards. Call us today to find out how you can profit from Hunter Musical Instruments. Fast shipping available from our New York warehouse.


3300 Northern Blvd., Long Island City, NY 11101 (718)706-0828 ■ FAX (718)706-0128 ■

84 MMR

See us at NAMM Booth 3000





Shenzhen Bao Ye Heng Industrial Development Co., Ltd 1748 Shenzhen Flanger Musical Instruments Co., Limited 2900 Shenzhen Fzone Technology Co., Ltd 1436 Shenzhen JHC Electronics Co., Ltd 1736 Shenzhen Kings Industry Co., Ltd. 1642 Shenzhen Mooer Audio Co., Ltd. 1530 Shenzhen Rowin Music Co., Ltd. 3425 SHS International, Inc. 1648 Shubb Capos 6240 Shure Incorporated 6541 SICA Speakers 4893 SJC Custom Drums 3070 SKB Corporation 4210 Skullcandy, Inc. 6922 Slate Digital 6921 Slate Pro Audio 6921 SM ProAudio 6809 Smarvo Electronics Inc. 1836 SmithsonMartin Inc. 7321 Snareweight 2358 SNARK 4790 Snow Sea Company 1237 So Cal Drums 2369 Soar Int’l Trading Ltd. 1543 Softwind Instruments 6434 Soh Electronics Co., Ltd 6901 Soho Acoustics Ltd. 1502 Solid State Logic 6908 Sonaré Brass 3512 Sonatina String Inc. 3522 Sonic Clamp E15 Sonic Core GmbH 5406 Sonivox 6700 Sonnet Technologies, Inc. 7620 Sonodyne 6945 Sonoma Wire Works 6225 SONOR 3240 SONOR ORFF 3240 Sonora International 1713 Sony Creative Software 6112 Sony Electronics, Inc. 6112 Souldier 4697 Soultone Cymbals 2977 Sound & Communications 5135 Sound and Structure 7312 Sound Barrier U.S.A. 5390 Sound Enhancement Products, Inc 4382 Sound Magic Co. Ltd 1644 Sound On Sound Ltd 6321 Sound Plug Electronic Co., Ltd 7020 Sound Radix Ltd. 7612 Sound Service GmbH 6329 Soundcraft 7800 Soundking Electronic & Sound Co., Ltd 6000 Soundstream Technologies 7415 SoundTrack USA LLC 7010 Source Audio 5599 Spanish Guitar Master Craftsman’s Guild 1600 Spear Guitar (SPHK Corp.) 3495 Spectrasonics 6724 Spectrum Hardwoods 1159 Sperzel 6234 SPL 6847 Stage Ninja 1326 StageTrix Products 4166, 4168 StageWorks 2373 Standback Amp Stand 5935 STARIN 7119 Stentor Music Co. Ltd 4219 Steph Accessories Inc. 4390 Steve Clayton, Inc 4690 Steven Slate Drums 6921 Sticks n Skins 2954 STOKYO Co., Ltd. 6224, 6424 Stone Custom Drum LLC 2468 Strandberg Guitars 3391 StrapGraphics 1233 Strictly 7 Guitars 3391 String Swing Inc 4378 Strunal USA Inc. 1821 Stuart Spector Design 4878 Studio Depot 1643 Studio Devil 6721 Studiologic 6464 Studiomaster 6762 Sun Rise Exact Industrial Co. 1861 Sunlite Industrial Corp. 2764 SUNLP Limited 1655 Super Singer Int’l Corp 1060 Super-Sensitive Musical String Co 3515 Superdrum 2764 Supernatural Cymbals 2455 SurfCity Music 2449 Suzuki Music USA 5100 Swiff Technology Co., Ltd. 1317 Synful LLC 6227




Synthax Inc. T&R Products T-Cymbals Ltd. T-Rex Engineering TAESUNG Precision Co., Ltd. Taiwan Carol Electronics Co., Ltd Takamine Guitars Takumi Ukulele Company Taller de Guitarras de Juan Hernandez Talwar Brothers (P) Ltd Tama Tanglewood Guitar Company UK Tannoy TASCAM TAYE Drums Taylor Guitars Taylor Tours, LLC. TC Electronic TC-Helicon TEC Foundation For Excellence In Audio TecAmp Tech 21 Technical Pro Teenage Engineering TEI Electronics Inc. TELEFUNKEN Elektroakustik Tenon Industrial Co., Ltd. TERI Testa Communications THC-Amplification The Clamp It The DJ Expo The Dube The Effect Rack The Guitar Hanger The Hifi Company The Kelly SHU The Loar The Magic Fluke Co The Mr. Holland’s Opus Foundation The Music & Sound Retailer The Music Link The Music People!, Inc. The RapcoHorizon Company The Recording Academy The Starving Musicians Program

6911, 7000 2349 2366 4242 2693 1664 5720 1716 1600 3233 4634 4242 5932 6491 3554 213ABC 7713 5932 5932 2007 5962 5982 6510 6409 5790, 5924 1868 3300 168-A 5135 5962 2458 5135 2554 4773 4773 1143 2634 5476 1715 168-A 5135 415, 5476 5940 4558 4601 168-A



The Young Americans Theo Wanne™ THG Knobs Thimble Slide Thing 3-D Things 4 Strings LLC Think9 Ltd Thomastik-Infeld Tianjin Chixing International Trade Co., LTD Tianjin FLEET Music Co., Ltd TianJin Flourishing International Trade Co., Ltd Tianjin Fontai Music Import and Export Co., Ltd Tianjin Jinbao Musical Instruments Co., Ltd. Tianjin Jiuyue Technology Co., Ltd Tianjin JYJ Musical Instrument Co., Ltd. Tianjin Longxing (group) Imp & Exp Co Ltd Tianjin Master Import & Export Co., Ltd Tianjin Sanjin International Trade Co Ltd Tianjin Tecamp Music Co. Ltd Tianjin Triumph Music Imp. and Exp. Co., Ltd. Timber Products Company Timber Tones TKL Products Corp. TMP Pro Distribution Toca Percussion Todaro’s Music Tolito musique Tom Anderson Guitarworks Tom Stenback AB Ltd Tone Americana LLC Tone King Amplifier Company Toneconcepts Inc. ToneLounge TonePros ToneRite, Inc Tong’s Violin Shop Tonoch Audio Co., LTD Top-Up Industry Corp. Toru Nittono Guitars Tour Supply Inc. Towner Down Tension Bar Trace Elliot Trace Elliot TransAudio Group Traveler Guitar Treasures from the Attic

168-A 3200 1351 4130 1419 3424 2373 3500 2578 2548 2479 2533 3278 2855 1531 3306 2710 3313 1570 3427 1139 4827 4450 5940 5720 5941 3483 1518 1259 2492 2883 1481 2899 3390 2812 3412 1771, 7521 1831 5894 3393 2589 201 201 6945 5266 E1

Those who play them, know!

Acoustimax Alto

Acoustimer 2 Tenor


Tonamax Tenor


Precision Tenor


Mouthpieces MMR 85



TreeWorks Chimes Trem King LLC Tri-Technical Systems, Inc. Triad Products, Inc. Trick Percussion Products, Inc. Tricor AB Trolli Master Sdn. Bhd. Tropical Music & Pro Audio Tru Tuner Truth Custom Drums Inc TRX Cymbal Co. TSS Fortune Co., Ltd. TSYS Merchant Solutions Turkish Cymbals TV Jones, Inc. Two Old Hippies Two-Rock Amplification Tycoon Percussion Tyler Net, Inc. U-Bass U.S. Fish and Wildlife Service U.S. Patent and Trademark Office

3265 1227 1300 5935 2864 4758 7305 5765 2360 3549 2765 2915 168-B 2758 5829 1800, 1801 2883 3570 1107 5314 2006 174




UE Ultimate Ears 4152 Ultimate Guitar USA, LLC 4715 Ultimate Support Systems 6690 Ultracase Corp 5991 Ultrasone Inc 6998 Ultrasonic Power Corporation 2705 United States Postal Service 2800 Universal Audio Inc. 7005, 7802 Universal Champion Electroacoustic Technology Company 1764 UpBeat Daily 4319 US Band and Orchestra Supplies, Inc./ St. Louis Music 4000 US Music Corp. 4840, 5034, 5244, C4861 Utrera Custombass Guitars, C.A. 1352 Valuetone Musical Supply, Inc 3520 Vandoren S.A.S. 3112 Vater Percussion Inc. 3072 Veillette Guitars 5276 Veritas Instrument Rental 3501 Verne Q. Powell Flutes, Inc. 3512 Vestax 6464 Vestax Corporation A6252

April 10 – 13, 2013 Frankfurt, Germany Spirit of music

56784-017_MM_allg_MMR_116_84x190,5 •mail • ISO 39 • CMYK • tg: 20.11.2012

DU: 29.11.2012

USA Tel. 770.984.8016

86 MMR

See us at NAMM Booth 4800


VFE Pedals 2272 VH1 Save The Music Foundation 168-A VHT Amplification 5476 Vibratosax USA 2613 Vic Firth Co. 3040, 3050 Vienna Symphonic Library 6724 Vigier Guitars 4762 Vigilante Mouthpiece 3105 Viki Exports (Pvt) Ltd (India) 3227 Viktorian Guitars 1477 Vintage Guitar Inc 4710 Vintage Vibe LLC 5410 Violet Musical Instruments Factory 1255 Virga 1141 Virgin Musical Instrument Company LLC 6012 Viscount Church Organs 508 Vision Musical Instruments 1006 Visionary Instruments 3499 Vivid Amplifiers 1281 Vivo USA Corp. 3426 Vnewsletter 5135 Vocal Xtreme 1653, Inc. 4334 Vocalize U 2278 Vocopro 5876 Vogel Amps & Guitars 2487 Voodoo Lab 5414 VOVOX 6796 VOX Amplification 6440 Voyage Air Guitar, Inc. 1401 VUE Audiotechnik 6464 W&T Intl America 7314 W.L. Gore & Associates, Inc. 4272 Walden Guitars 1307 Walter Piano Transport 807 Wampler Pedals, Inc. 1470 Wanne Inc 3200 Warwick GmbH & Co. Music Equipment KG 4576 Washburn Guitars 5244 Watson Guitars 1306 Watson Musical Instrument Manufacturing Co., Ltd. 1340 Wave Distribution 6324 Wave Stringed Instruments Co. Ltd. 3600 WaveDNA 1007 WaveMachine Labs 6907 Waves 6824 Wazinator Australia 1258 WD Music Products Inc. 1851 Wedgie Products 3590 Welkin Sound Inc. 1104, 725 Wessell, Nickel and Gross 822 West Coast String Instruments 3004 Westheimer Corp. 4458 Westone Laboratories 6958 Wexler Music Co. (David Wexler & Co.) 3333 Wharfedale Pro 6464 Whirlwind 6930 Whotune Music Group E-18 Wi Digital Systems 5828 Wiley 5013 Willis Music Company 4618 Wilmington Fibre 5989 Windcraft Limited 3024 Winged Instruments 2632 WITTNER GmbH & Co. KG 3030 Wood Violins 3404 Woodnote Music USA Inc. 3505 Woosung Chorus Industries 1536 WorldMax International 2740 WorldMax USA LLC 2740 Worship Musician Magazine 4712 Wuhan Silken Musical Instrument Manufacture Co., Ltd. 2855 Wuhan Wuchang Heniry Violin Company 2521 Wuxi Changsheng Special Lighting Electrical Apparatus Factor 7623 X-Laser 7329 Xilica Audio Design 7325 XO Audio 1002 Xstatic Pro Inc. 7525 Yale String 4136 Yamaha Corporation of America 100 MA, 102 MA Yankee Veneer 7804 Yantai Kingsburg Piano Co., Ltd. 625 Yellow Jackets Tube Converters 4893 Yellow Matter Entertainment 6921 Yerasov Music Corporation 7610 Yorkville Sound Inc. 6555 You Rock Guitar 6599 Young Chang North America 514, 520 YueSen Musical Instrument Factory China 1530 Yuyao Benlong Electric & Sound Components Co., Ltd 1370 Yuyao Boyun Musical Instruments Co., Ltd. 1240 Zaolla Silverline 5590 Zinky Electronics LLC 5218 ZOMO USA 6294 Zon Guitars 5943 ZT Amplifiers, Inc. 4695 ZVEX EFFECTS 4134



Yorkville Sound Turns 50 MMR speaks to Yorkville Sound co-founder Jack Long about the influential Canadian distributor and manufacturer’s roots in the back room of his first Long & McQuade storefront, and checks in with his son, Jeff, about the careful relationship between those two businesses.

As with many long-lasting endeavors, Jack Long remembers the early days of Yorkville Sound more for their enthusiasm than their expertise. “Take a few people who don’t know anything and put them together and you still don’t know anything,” says Long. “That was us in the old days.”

Jack was a jazz trumpet player by trade, helping keep finances in order at home with his family with almost nightly live gigs as he worked by day to get the his fledgling MI retail business off the ground in Toronto. His friend Pete Traynor worked in the back room on repairs, slowly experimenting with available parts and ideas for new products. As Traynor began developing his own equipment, a sketched out business model began to take place to sell his line of “Traynor” amplifiers. Today, 50 years later, that business is the internationally recognized Yorkville Sound. Yorkville Sound has grown up into one of the pillars of consistency in the music instruments industry. Along with sister company Long & McQuade, the towering Canadian retail force of nearly 60 locations, it represents a unique relationship in the North American MI world. On the occasion of Yorkville’s 50th anniversary, we decided to take a look at the gradual development of this family business into one of the dominant forces in the market. Early Yorkville location on Dundas Street in Toronto.

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Company Overview Yorkville Sound sprang to life in 1963 at the original Yonge Street location of Long & McQuade. A young Pete Traynor was developing a bass amplifier he called the “Dynabass.” After some positive feedback from customers about the amp, Traynor approached Jack Long about going into business together to start a company to sell the Dynabass amps and more. They called the company “Yorkville Sound” after the Toronto neighborhood they called their home. Jack, who is now 82 years old and still on board as Chairman of both Yorkville and Long & McQuade, had opened Long & McQuade in 1956 as a dealer for King Band Instruments. He partnered early on with Jack McQuade, who left the company in 1966. Long & McQuade ran as a single-storefront operation for many years before expanding – it was 12 years before their second location even opened up. Since then, things have changed. Long & McQuade is now by the far the largest MI retailer in Canada, with around 60 retail locations and over 1,000 employees. Its share of the Canadian market hovers around 45%, making them more dominant north of the border than Guitar Center is in the United States. Yorkville, meanwhile, has grown into a globally influential importer and exporter of audio electronic products of all types. Beyond its own Traynor and Yorkville brands, the company distributes for brands like Hughes & Kettner, Epiphone, Gibson, Garrison, Ritter, beyerdynamic, Gallien-Krueger, Mapex, Line6, and more. Yorkville is run by Jack’s son Steve, who is president of the overall company, while Long & McQuade is run by Jack’s son Jeff, Vice President of Sales and Marketing. The goal has been to keep the relationship fair and even to all parties, including all of Yorkville’s distribution customers. As both have grown, they’ve maintained policies to remain in good standing with all sides of the industry, despite having such close contact with each other. For example, Jeff says that Yorkville is careful to offer consistent FEBRUARY 2013

pricing across the board to all retailers for its products. “From Yorkville’s perspective, the relationship is great because they know all the stuff that bugs retailers,” says Jeff. “Say you’re running a store and at the end of the month you can squeeze the supplier for an extra 10 percent, which happens a lot. Yorkville doesn’t do any discounting – it’s the same price for everybody. Consistency makes it really good for the stores because then they know with confidence that they can sell it and not hear that someone else has just sold it cheaper because they bought it cheaper a week or month later.” Long & McQuade held off any sort of e-commerce business for itself for years due to concerns about competing directly online with Yorkville’s other retailer customers. Of course, the two companies didn’t always hold so much sway in the industry. History “I didn’t know anything about that part of the business,” says Jack about the amplifier manufacturing that Traynor was proposing early on. “I have a brother-in-law who is an electrical engineer. Pete did some schematics and I took those to my brother-in-law and said, ‘Does this guy know what he’s doing?’ He looked them over and said, ‘Well, yeah. I think he does.’ So I went back with a little more enthusiasm and we built it up over time.” Jack had come from a strictly musician background and enjoyed the social end of the business. He greeted musicians from all genres and backgrounds into the store and continues to do so, operating with the motto of “Musicians helping musicians.” As Traynor began to expand the scope of things with Yorkville, Jack began to notice a knack for business vision in his partner. “Pete was quite creative,” says Jack. “He wasn’t the world’s best electronic engineer, but he had an uncanny knack for seeing what was needed and what was about to come. Better than anybody I’d ever seen before or since. And that was pretty valuable. In the early stages especially.”

Jack Long and Pete Traynor.

““ I’ve told other big chains about our training and they said, ‘We could never afford to do that,’” he says. “Our thinking is that we could never afford not to do that. It’s a different approach.” - Jeff Long MMR 89

Pete Traynor.

Early examples of Traynor’s vision included unveiling the first 24-channel mixer, 1969’s MX-24. “Nobody had even thought of mixers that big,” says Jack. “But we made it and sold quite a few, even though no one could operate them.” In turn, Yorkville made it compulsory that with the purchase of an MX-24, a

technician would go along to train the customer in its use. “This young man, Bob Snelgrove, would go out with the mixer,” says Jack. “Not in the same package, of course.” Traynor also invented a portable PA for bands or show promoters to use when setting up concerts in threadbare venues. “That kind of thing just didn’t happen back then,” says Jack. “At the time, a ‘portable PA’ meant you had a Fender Bassman turned on its side and someone plugged into the second channel. Or you’d have to use the house PA, but by the time anyone learned how to use it, the job was over. So we capitalized on that.” Traynor eventually left the company in 1976 and, by then, they had expanded to outside locations and were up and running as a distribution company. Big factors in the company’s success since then included a long line of new product designers an engineers. Jack points to the Traynor 6400 Mixer Amp as a product that particularly helped out in the company’s second phase. “I think that 6400 supported the whole company for about twenty years,”

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he says. “There was just nothing like it and we shipped them out as fast as we could make them, practically. Eventually, other things came up and surpassed them and so on.” The Traynor brand itself was eventually phased out through the ‘80s and ‘90s, but as its reputation amongst used equipment buyers and gear aficionados grew, the company reintroduced the brand in 2000 with the YCV40. Traynor now continues to offer a wide variety of products. Secrets of Success Today, in Yorkville’s 50th year and Long & McQuade’s 57th year, both companies find themselves well-suited for the industry. Both Jack and Jeff count years of preparation, prudent company policies, and a willingness to invest in skilled and knowledgeable staff as keys to their success. Jack learned early on that the most important thing to him in the business was the people involved. “I’m a jazz guy,” he says. “When the rock scene came on, it just wasn’t my kind of music at all and still isn’t. But I found that the young rock guys way back when it started weren’t that different. I got along great with them and I really liked those kids. I still see some of the ones from the early days around.” “I like musicians and I like hanging out with musicians of any kind, Whether they play in the symphony orchestra or in heavy metal bands. To me, they’re all the same.” Jeff, who began working at Long & McQuade as a teenager, eventually working the sales floor in nearly every department for years, brings up longstanding musician-friendly policies at Long & McQuade, such as the company’s inhouse financing. “We’ll take payment plans for people who maybe can’t get a credit card,” he says. “The approach of the old standard issuers of credit to musicians is that musicians aren’t reliable, but we’ve found the opposite.” A similar tact was taken in the early days when the shop instituted its affordable equipment rental policy. “Our concept is super low rates and lots of turns,” he says. “For example, you could rent a guitar amp from us for $15 for a weekend. In the U.S., it seems like people want to pay off the product in three or four turns. But what that does FEBRUARY 2013

is make it so expensive that people don’t want to do it. We have the stuff turning so high that it works for us.” Jack says a big part of these efforts comes from trusting in musician networks. “Musicians hang around with musicians,” he says. “They go to a party and there are usually other musicians at the party. All of their friends are probably musicians. It’s hard for them to disappear.” The same concept applies to the store’s reputation. “When the musicians go to those parties with other musicians, what are they going to talk about? They’re going to talk about the music store. They better be saying good things about the music store! – otherwise, we’re in trouble!” To that effect, the chain does everything it can to maintain not just a loyal customer base, but also a loyal base of employees. Jeff Long says that Long & McQuade’s employee turnover rate is only 17 percent. A big part of it has to do with an extensive and ongoing training program that every member of the company goes through. “I’ve told other big chains about our training and they said, ‘We could never afford to do that,’” he says. “Our thinking is that we could never afford not to do that. It’s a different approach.” In a way, the success ultimately comes down to a staff that’s dedicated to the job. “You have to love it,” says Jeff. “It’s not a get rich quick scheme. Our family and staff are all musicians and have a passion for music, and that’s one of our strengths.” Add Jack to the top of that list – he’s yet to successfully leave the company, even though he’s tried. His official retirement came at 65 years old. It lasted a week before he decided to come back in. The company undertook a major overhaul beginning around ten years ago, partly in response to the rapid rise of Guitar Center. This resulted in a fiveyear advance in everything from the stores’ appearance to policy manuals and computer inventory systems. Numbers increased as well, 19 stores in 2000 grew to the current number around 60, through acquisitions, repurposing, and brand new builds like their new Calgary location (and they’re just beginning to work their way into Quebec now). In the end, they never had anything like a oneon-one showdown with the American FEBRUARY 2013

chain, but the company was happy to reap the benefits of the overall improvements. Canada’s economy hasn’t been hit nearly as badly as the U.S. in recent years, though it hasn’t gone unnoticed. “What’s the saying? ‘When the U.S. sneezes, Canada catches a cold,’” says Jeff. Still, Yorkville itself has managed an impressive run through today’s economy as a global player in the market while managing to keep all of its manufacturing base in North America.

“We employ 230 people at our factory outside of Toronto,” says Jeff. “We feel a responsibility to those people. We probably could have taken our manufacturing offshore and gotten it a lot cheaper, but we never felt that was an option.” Yorkville’s access to so much of Canada’s retail market – simply by their relationship to Long & McQuade alone – helps them attract a steady stream of distribution customers. “Being strong in Canada means that these brands need to be strong in our stores,” says Jeff. “If it’s

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a fit and it’s viable, then it makes sense for us.” Perspective Looking back over the companies’ gradual rise to power in the North, even Jack Long has a hard time pinpointing any specific turning points for either company. He and his children have watched the business grow from a single storefront (and a workbench in the back of that store) into a chain that spreads nearly coast to coast just as they’ve watched ambitious young musicians without a dime to spare move on to become worldfamous entertainers. “Anybody who’s anybody in the Canadian music scene has probably been through our stores,” says Jeff. “To me, they’re just musicians. Regular guys.” Names like Randy Bachman and Kim Mitchell are familiar ones around the stores, while Jeff says staff used to have to kick Bryan Adams out of its Toronto location for playing guitars all day long on the sales floor (he didn’t have his own rehearsal studio at the time). Jeff also re-

members the day Rush came to the store to spend all of their first signing bonus on equipment. Meanwhile, Jack remembers his early days not only serving Gordon Lightfoot as a customer, but playing in a band with him. “I played with him back when he was a drummer,” he says. “Prince of a guy. After doing jazz, he got into the folky thing, which he always had in the back of his mind.” Lightfoot bought a guitar and went on to have one of the most influential careers ever in folk and country. But as for changes in the business, Jack says they’re hard to ever notice happening. “People sometimes say there are huge differences since I started,” he says. “But today is not much different than yesterday. Things change, but gradually. For example we do a fair amount of business in recording equipment. Well, in 1965, there was no such thing as that in the music business. So that’s a major change. “But I wasn’t really aware of things like that until I look back on them 25 years later.”

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Buyer’s Guide to New Gear

MMR continues our annual look at some of the best new products being showcased at the 2013 Winter NAMM show in Anaheim.

FRETTED Vintage Gordon Giltrap Deluxe; Pilgrim and Laka Lines of Folk Instruments Vintage, Gordon Giltrap, and respected British luthier Rob Armstrong have worked together to create a Deluxe, limited edition of their Vintage G.G. guitar. The Vintage GG Deluxe features a solid cedar top, solid rosewood back and rosewood sides, mahogany neck with ebony fingerboard, ebony bridge, NuBone nut and saddle, and a USA-made, top of the range Fishman Rare Earth pickup. The guitar is also supplied in a Kinsman ‘Gordon Giltrap Signature’ hardshell case. Vintage has worked together with cult UK builder Paul Tebbutt (creator of Pilgrim guitars) to release a line of Pilgrim by Vintage folk instruments. The range includes a selection of banjos, ukulele banjos, 94 MMR

mandolins, and mandolas. All are built to professional quality specs, and at prices that will appeal to those players wishing to join the nu-folk revolution. Vintage has also produced a range of ukuleles under the Laka by Vintage banner. From simple, traditional acoustic models to forward-thinking electric guitar-shaped offerings, these are well within the price range of even new players. NAMM Booth #1212 Towner Down Tension Bar The Towner Down Tension Bar provides a solution to the challenge of installing a Bigsby tailpiece with degrading the in-

tegrity of the guitar. The bar provides Variable String Tension (VST), with the height adjustments of each stud controlling the break angle between the bridge vibrato tailpiece. The bar also has the

ability to be canted, providing equal down tension over the strings. Guitar owners will find relief from drilling holes in the body of the guitar whenever installing a Bigsby B3, Bigsby B11, Bigsby B30, or Bigsby Vibrato tailpiece. NAMM Booth #2589 Revamped S.I.T. String Lines S.I.T. Strings has introduced new packaging and revamped design of the Phosphor Bronze, Golden Bronze, and Royal Bronze acoustic guitar string lines. The strings will now be packaged in a new moisture barrier flexible package similar to the Powerwound package released last year. This new package is designed to prevent moisture and corrosion and extend shelf life in any environment so that the strings look, sound, and feel as fresh as the day they were made. Along with the new package FEBRUARY 2013

“Spreading Aloha through Music” Maker of Ukulele and the Guitarlele Kanile’a ‘Ukulele are Made in Hawaii Highest quality instruments Kanile’a ‘Ukulele utilizes their own unique bracing systemTRU BRACING & UV HIGH GLOSS FINISH Beginner to Professional level instruments

NEW for 2013: Islander Ukulele Perfect affordable instrument for the entry level player!

Owners Joe & Kristen Souza with the Guitarlele - tuned like a guitar with the easy and playability of a ukulele.

NAMM Booth #1312 (808) 234-2868

material, the sets have been completely redesigned with an updated look as well as packed in a more environmentally friendly manner. NAMM Booth #5976 Circus Freak Guitar Effects Pedals Circus Freak Music recently announced the launch of their first four guitar effect pedals â&#x20AC;&#x201C; the Bearded Lady Fuzztone, the Lion Tamer Compressor, the Pickled Punk Distortion, and the Tattooed Lady Overdrive. The pedals are designed to combine expert engineering, unique branding, design, packaging, and exceptional tone. This is the inaugural product release from Circus Freak Music, who plan to produce other high quality guitar and keyboard effects in the 2013. Retail price: $179.95.

Cort Guitars SFX Series The three-model, exotic wood SFX acoustic series features built-in electronics and a slim body construction specifically designed for playing comfort in either standing or seated playing positions. The SFX-AB features ash burl top with ash burl back and sides, mahogany neck, white dot inlay and Cort CE304T electronics with ceramic pickup. The SFX-DAO features a dao top with dao back and sides, mahogany neck, white dot inlay and Cort CE304T electronics with ceramic pickup. The SFX-FM features flamed maple top with maple back and sides, mahogany neck, white dot inlay and Cort CE304T electronics with ceramic pickup. Common specifications for all guitars in the series include dovetail neck joint construction, Venetian cutaway, rosewood fretboard, and advanced scalloped x-bracing. Retail price: $375 (SFX-AB), $350 (SFX-DAO),$419.50 (SFX-FM). NAMM Booth #4458

Nu-X Processors, Stomp Boxes, and Amps These multi-effects processors maximize sophisticated modeling technology to create classic amp, cabinet, and effect sounds, with up to 48 models and 56 effects. NuX multi-effects processors offer seamless and quick preset switching with up to 70 second phrase loops with sound on sound. Auxiliary jacks make it easy to practice alone with MP3, CD and other inputs. The stomp boxes by NuX include the Force and Core Series. Features include a modeling amplifier simulator, modeling stomp simulator, multi-modulation effects, and multi digital delay. The Core Series features two multi-effects stomps, three single effects stomps, and two overdrive pedals. NuX also offers the Frontline Series Guitar Amplifiers and the Mighty Amp Series. The Frontline Series features

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up to six amp models, mic input, headphone output, built-in tuner, and CD/ MP3 input. The Mighty 50, Mighty 30X, Mighty 15 Combo Amplifier with built-in tuner, and the portable Mighty 8 features multiple built-in digital effects, CD/MP3 in-puts, pedal jack and more. NAMM Booth #4550

pickup and cutaway body. Other features include a solid spruce top, sapele back and sides, Nato neck, Sonokeling fingerboard, Nubone XB nut, “Aquila “ strings, and a JW2 E-Q pickup. Retail price: $85.00 (US-100T), $338.00 (UT550CE). NAMM Booth #3576

Sunlite US-100T and UT-550CE Ukuleles The US-100T is a Soprano ukulele with built-in digital tuner. Sapele top, back and sides, Nato neck, Sonokeling fingerboard W/”Aquila” strings. Its built-in turner make the tuning quick and easy for students and teachers. The UT550CE tenor ukulele includes a built-in

Morgan Monroe Electric 6-String Banjo The new MPM-1 internal magnetic banjo pickup has a bigger surface area which contacts more of the banjo head, resulting in a noticeably bigger tone. Unlike a transducer pickup, the MPM-1 is super quiet and picks up no unwanted hand noise from the banjo head. The adjustable mounting bracket gives users the ability to position it anywhere

on the coordinator rod. Other features include 24 brackets, a volume control, a mahogany resonator and neck, a one piece press flange, Grover tuners, rolled brass tone ring, chrome hardware, rosewood fingerboard, 3-ply maple rim, and a Mother of Pearl inlay. The instrument comes with a Remo head and a lifetime warranty. Retail price: $799.95. NAMM Booth #1648 Bourgeois Guitars Aged Tone Series The new Aged Tone™ guitars from Bourgeois feature characteristics of both new and vintage guitars, combining classic appointments and Bourgeois’ unique voicing with innovative Aged Tone™ Adirondack tops and Aged Tone™ Finish. The Aged Tone tops are cured by a unique process known commercially as “thermo curing”, “wood torrefaction” or “roasting”. Resembling wood that has been air dried for many decades, tops treated by this process are notably lighter, more stable, and exhibit increased stiffness-to-weight ratio and velocity of sound.

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The Six models in the Aged Tone Series are designed with an historic sensibility. All feature premium tonewoods, Adirondack braces, hide glue construction and traditionalstyle bridges, inlays, pickguards, and bindings. Naturally darkened Aged Tone Adirondack tops complete the vintage vibe. Aged Tone guitars are hand-crafted in Bourgeois’ Lewiston, Maine workshop. Retail prices start at $5,995. NAMM Booth #1509 Kahuna Acoustic/Electric Soprano Ukulele The Kahuna KUS70MP-E acoustic/ electric soprano ukulele features a pearl mahogany body and top, mahogany neck, rosewood fingerboard, and is adorned with etched floral-pattern sound holes. Also featured is a built-

in active Fishman Electronics EQ and tuner. Includes stock Aquila Soprano strings and a deluxe padded soft case with neck reinforcement for added protection. NAMM Booth #4860 VocoPro FA-500 Feather Amp The FA-500 Feather Amp delivers 500W RMS of clean and efficient power while weighing in at less than five pounds. The amp utilizes power efficient Class D amplification technology which is very lightweight, power efficient, and superior in sound quality compared to conventional Class AB amplifiers. The FA-500

helps to reduce weight in mobile rigs or powering up a 2nd zone. There is even a convenient, front-mounted 1/8” jack for connecting a mobile media player or laptop. NAMM Booth #5876 MOD Kits Verb Deluxe Pedal The Verb Deluxe kit is built around the Belton Digi-Log Mini Module. Features include both Dwell and Mix controls, allowing the dry signal to be blended with the processed signal from just a hint of reverb to deep, cavernous echoes. The Dwell control adds extra flexibility, providing a full palette of sweet reverb sound. MOD™ Kits are designed to give novice and experienced musicians the opportunity to build their own amps and effects pedals. All kits come with easy-to-follow instructions and use point-to-point wiring. A pre-drilled enclosure and all necessary

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FEBRUARY 2013 11.12.12 17:50


DP7 1 - D6 kick 1 - i5 snare 2 - D2 toms 1 - D4 toms 2- ADX51 overheads

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parts are included. All users need to provide are hand tools, a soldering iron, and solder. The effect pedal operates on a 9V battery; for a longer lasting option, a 9-volt adapter can be purchased separately. Retail price: $99.95. NAMM Booth #5876 Orange VT1000 Tube Tester The VT1000 is an ultra-portable, fullyautomated tube tester. Incredibly easy to use, there are no tables to consult or switches or dials to set. Simply plug in any type of tube (power or preamp) and watch the progress on the LED indicators as the VT1000 performs more than 20 checks of the tube, including heater filament, cathode insulation, current abnormalities, voltage and power gain, screen grid, interelectrode leakage, and flash-over tests. The end result is an indication of whether or not the tube is good, worn, or failing. A matching number is also displayed giv-



ing an indication of the tube’s remaining serviceable life and also its gain and emission qualities. This number can be used to match tubes into pairs or quads. NAMM Booth #4890 Levy’s Super-Soft Leather Guitar Straps Three layers of the softest, scrunchiest garment leather available, are used in the construction of Levy’s new super-soft guitar straps. Each is finished with contrasting double stitching, giving the exceptionally comfortable strap an exceptionally classy look. Pictured is model M17SS in black and red, available in six other colors. NAMM Booth #4658 Brubaker Brute MJXSC The Brubaker Brute Series MJXSC Single Cut bass sports powerful Brubaker passive pickups combined with the




B-3200 series active preamp for heightened clarity. A hard maple slim-taper neck with the patented Brubaker Bolt Thru Neck Joint (TM) and a Nato body give a wellbalanced tone. The MJXSC also features a Brubaker High Mass bridge, Graphlon nut, and black knurled chrome knobs. Controls include Volume, Pickup Blend, Active Treble Boost/Cut, and an Active Bass Boost/Cut. Comes in black, white, natural, satin tobacco double burst, and satin blue double burst finishes. Leather Brubaker deluxe padded gig bag included. NAMM Booth #4860 Floyd Rose FRX Tremolo The brand new surface-mounting FRX Tremolo System for Les Paul, SG, and Flying V-style guitars is a direct swap for the Tune-O-Matic and stopbar-type bridge system, using the existing mounting stud holes and requiring no routing



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whatsoever. The locking nut is a truss rod cover/nut hybrid which simply swaps with the original nut and cover. Available in these finishes - chrome, black, gold, nickel, black nickel, antique silver, antique bronze, satin chrome, satin black,

One of the first things players notice is an amazingly warm, sustained pizz sound, and enhanced sustain overall. As guitarists know, where some damping would normally occur with the string is in contact with the finger, the fret provides a “hard stop.” These instruments also respond well to traditional tech-

and satin gold. NAMM Booth #4860

BAND & ORCHESTRA NS Design Fretted Electric Violins Created by world renowned designer Ned Steinberger, the fretted models of NS Design’s electric violins are now available in both the NXT series, which features a self-powered pickup system, and the CR series, with its active electronics. The CR and NXT models are both available in 4- and 5-string configuration.

niques like glissando. As with all NS violins, the new NS Fretted models feature the patented NS Tuning System. They also feature the innovative Polar™ pickup system, which is able to selectively capture the string vibration favored for both bow and pizzicato technique. NS violins feature a removable upper bout body segment. Providing easier access to the highest positions of the instrument, this option provides musicians with new technical performance oppor-

tunities in the highest registers. NXT and CR series violins are expertly crafted in the Czech Republic. Retail price: $3,200 (CR4), $3,430 (CR5), $1,699 (NXT4), $1,849 (NXT5). NAMM Booth #5864 Cecilio “Special Edition” Instruments Cecilio Musical Instruments’ new Special Edition (“S.E.”) collection of string instruments are made Cecilio’s Master team of artisans in limited quantity feature upgraded quality and a fine attention to detail previously not available on their other series’ of student level instruments. The Violin, Viola, and Cello feature: hand carved select maple back and sides, solid spruce top, inlaid purfling, ebony fittings, Dominant branded strings, custom fitted Despiau bridges, Ravelle Raven Carbon Fiber bows and deluxe plush lined cases. All in-

Consider as a store display

267-626-6123 104 MMR

See more instrument storage solutions at

See us at NAMM Booth 6288


Bechstein. First.


struments are individually crafted in Cecilio “Master” workshop by true master artisans. The “SE” instruments will be available for a limited time. NAMM Booth #3212 Rousseau RC Mouthpieces E.Rousseau RC alto saxophone mouthpieces deliver a centered, darker tone, a wide dynamic range, and terrific response, including a distinctively improved lower register. The RC mouthpiece design features slightly reshaped sidewalls and baffle, available for alto saxophone in three facings. The Classic R Series is designed to meet the needs of the serious classical performer. These mouthpieces provide a warm centered tone, positive response, and powerful projection. The New Classic line delivers for players that prefer a more controlled response. Recently added is the Classic RC Series for Alto that features a centered, darker tone.

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The E.Rousseau Jazz models are designed for power and versatility needed to cover the entire spectrum of jazz, pop and rock performance. The Studio Jazz Series provides edge and power, with a traditional solid tonal center. The JDX Series features a unique wedged baffle that balances a stable sound with greater power, offering the edge and projection needed to “cut through”. The Jazz Metal mouthpieces allow the player to achieve a powerful tone with balance of edge and warmth. NAMM Booth #4224 BG Franck Bichon Cool Strap The BG Cool Neck Strap provides support and comfort, while alleviating neck perspiration. This unique strap absorbs and evaporates perspiration efficiently through the double foam. The Cool

Neck Straps are appropriate for any level of musician. Retail price: $36.95. NAMM Booth #3610

See us at NAMM Booth 4330

Rovner’s New ‘Van Gogh’ Ligature Rovner Products’ new Van Gogh ligature is responsive and free-blowing, with a big but controllable sound that can be made bolder or sweeter with a simple adjustment. Thirty to fifty percent larger than a standard ligature, the Van Gogh grasps almost the entire heel of the reed, eliminating reed shift and reed “mashing” that can degrade performance, and preventing reed warp. Made in the USA. Available for clarinet and saxophone. Retail price: $59.95 (Clarinet, Soprano Sax, Alto Sax), $74.95 (Bass Clarinet, Tenor Sax, Baritone Sax). NAMM Booth #2604 Anthem Soprano Sax The Anthem Soprano Sax comes standard with a straight and curved neck and features: needle springs, a high F# key, a strap hook, high quality brown leather pads, a Rico




See our VERY Exciting line of Microphones at NAMM 2013 in sunny Anaheim, California. Visit us at the back of Hall B, Booth #5398 and #5499 $ : $ 5 '  : , 1 1 , 1 *  3 5 2 ' 8 & 7 6


Royal B5 mouthpiece, a lightweight cordura case, and a clear lacquer finish. Via Anthem’s Freedom Pricing policy and exclusive territories, dealers are free to set their own prices. NAMM Booth #3604 Sonaré Brass Pro Trumpet The TRB-802 is the latest pro trumpet from Sonaré Brass. Extensive play testing and evaluation of different bell tapers, weights, and materials resulted in the development of this extremely versatile new horn. One of the most distinctive elements of the 802 is its one-piece, handhammered lightweight bell constructed of rose brass. The rose brass material coupled with a lightweight design has become increasingly popular amongst professionals for its timbre and flexibility.

Additional features of the TRB-802 include a 0.460” bore, Monel pistons with patented MicroLok® adjustable valve guides, and the option of a standard or

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reverse tuning slide. All TRB-802 models are available in raw brass, lacquer, or silver finish. NAMM Booth #3512 Dakota XG Series Saxophones The new DAKOTA XG TYPE Alto & Tenor saxophones are available in two custom metalics: Hand Rubber Antique Bronze throughout or Matte Black Body with Silver Plate Bell/Bow/Neck contrasted with 18K Gold keys/key cups/ key guards and trim. The XG Sax Dakota series is designed to bring users optimum intonation, reliable mechanical action and great sound quality. The horns’ ergonomically shaped keys, key arms, and spatulas are just the beginning of the instrument’s features. Also included are oversized graduated bells (5.32” alto, 6.26” tenor), double key arms where needed, 77% copper content brass alloy, fast taper neck design,

solid stainless steel key rods, low profile key cups and pads, and tempered oxide springs. Retail price: $3,375.00 (303 or 404), $3,675 (505 or 606). NAMM Booth #3416

PRINT/MEDIA The Power in Digital Performer from Hal Leonard This guide helps those who are new to Digital Performer get up to speed quickly. Author David E. Roberts has been directly involved with the development of this incredibly powerful and innovative DAW software since 1993. He is also responsible for artist/VIP support at MOTU and has been training new users for the past 20 years. Considering Roberts’ depth of understanding and insightful experience, this Quick Pro Guide offers a uniquely succinct path to understanding and eventually mastering Digital Performer.





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This is the first book to look under the hood of Digital Performer 8 – the first version of the program manufactured for both Mac and Windows OS. The Power in Digital Performer provides concise, easy-tounderstand, and practical text combined with instructive screenshots. An accompanying DVD-ROM provides extremely powerful and supportive video tutorials featuring Magic Dave Roberts doing what he does best: revealing the insider tips and tricks that have kept Digital Performer at the forefront of DAW technology since its inception. Retail price: $16.99. NAMM Booth #4618

Music Careers in Dollars and Cents from Berklee Press Berklee College of Music releases an updated version of its comprehensive directory of salary ranges for U.S. music positions including performance, business, audio technology, education, and music therapy. First released in 2010, Music Careers in Dollars and Cents has been revised for 2012 to keep up with a constantly changing industry.

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New features include updated salary and job information; and more detailed salary ranges for many positions, such as TV and Film Score Composer, Mu-

sic Supervisor, and Songwriter/Lyricist. Job titles like Video Game Composer, Film Score Conductor, and Concert Hall Manager that were not included in the previous edition have been added. A flowchart on negotiating a job offer and a resources section that includes professional music organizations and associations are also new, along with artist revenue trends with information from the Future of Music Coalition’s recent survey. Music Careers in Dollars and Cents also includes an expanded Emerging Career Paths section highlighting current positions that are expected to experience continued growth in the coming years. These titles include Mobile Music App

Developer, Social Media Manager, Integrated Marketing, Content Acquisition, Audio Advertising Producer, Online Video Music Teacher, and Creative Arts Therapist. NAMM Booth #4615

The Dauverné Solo Collection for Trumpet from Carl Fischer Transcribed and edited by Ronnie Ingle, Associate Professor of Music at the University of North Dakota, these solos are among the very first ever written for the valved trumpet, culled from Collection de VI Solos pour la Trompette Chromatique by François Dauverné. The collection comes with a CD that contains piano accompaniments as MP3 files and printable PDFs, as well as printable PDFs of Trumpet in C parts. François Georges Auguste Dauverné was the first trumpet teacher at the famed Paris Conservatory and maintained that post for thirty-five years. This collec-


After 25 years there is only one thing to say...

Thank you!

25 â&#x20AC;&#x201C; (916) 567-9999

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tion of six solos was originally composed for solo trumpet and chamber orchestra. Ingle has meticulously transcribed and edited these groundbreaking works for solo trumpet, and has made available here for the first time a modern edition for solo trumpet and piano. Retail price: $19.99.

Blue Book of Acoustic Guitars and Blue Book of Electric Guitars 14th Editions The new 14th Editions of the Blue Book of Acoustic Guitars and Blue Book of Electric Guitars provide detailed information and current real-world values on guitars and basses. With over a combined 2,200 pages and thousands of guitars listed, these books are the industry leaders for guitar values and information. The books cover both vintage and modern guitars, acoustic flattops and archtops, hollowbody and solidbody

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electrics, as well as basses. Features include over 1,300 individual guitar manufacturers/luthiers/ distributors and nearly 20,000 individually listed guitars, over 10,000 color images available through the website, vintage guitar/bass values updated for the volatile used guitar market, and new manufacturers and models included through 2012. Major trademarks including Fender, Gibson, Martin, Paul Reed Smith, Ibanez, Yamaha, Ovation, Taylor, Alvarez, Epiphone, Takamine, Washburn, Gretsch, and Guild are covered in detail as well as many independent luthiers and custom builders. Also, separate 16-page Photo Grading System sections in each book help the reader correctly identify the condition of their guitar, which ultimately determines the value. Retail price: $29.95 (Acoustic Guitars), $39.95 (Electric Guitars).

Knowledge of Music Chromatics Music Playing Cards The Knowledge of Music (KOM) Chromatics Music Playing Cards are an award-winning complete set of playing cards consisting of tone cards representing four octaves of the chromatic scale. These cards are designed to help users learn the basics of music without an instrument handy to practice on. On each card, the numbers and jack-queen-king have been replaced with the 12 musical tones (E, F, F#/Gb, G, G#/Ab, A, etc.). This allows users play musical versions of familiar card games while learning and becoming comfortable with the 12 unique tones and their wide variety of combinations. Each card contains the frequency of the tone and the major or minor scale and chord built off that tone. Black suits have major scales and chords;


red suits have minor scales and chords. The deck is completed with “K”nowledge cards and jokers with music and game related reference notes. Retail price: $9.99. NAMM Booth #1803 Alfred’s Music Playing Cards: Classical Composers from Alfred Alfred’s Music Playing Cards: Classical Composers are a resource to help students learn about some of history’s most famous and influential composers. Available as a single deck or 12-pack, these cards are designed for use in contexts from classical music enthusiasts, homeschoolers, music studios, and classrooms. The cards are divided into four suits, each representing a different compositional era of music: Renaissance, Baroque, Classical, and Romantic. Each suit contains 13 composer cards with the composer’s likeness, nationality, birth and death dates, brief

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facts about his or her musical life, and important compositions. Four jokers are included as well, each containing a brief outline of the corresponding musical style period. In addition to their educational value, the cards can be used to play virtually any card game using a 52-card deck. Retail price: $6.99 (single pack), $79.99 (12-pack). NAMM Booth #4822

PERCUSSION Tycoon Percussion Merengue Guiro Tycoon Percussion’s Merengue Guiro is a professional quality guiro constructed from stainless steel. The large built-in handle provides a sturdy place to grip while playing, without choking any sound of the instrument and ensuring that it is performing to its fullest potential. Also included is a traditionally designed scraper that sits comfortably in

See us at NAMM Booth 4890

the hand throughout several hours of play. The Merengue Guiro delivers a clear, crisp sound that is guaranteed to cut through on any stage. Retail price: $119. NAMM Booth #3750 Vic Firth HingeStix Practice Drumsticks Designed as a learning tool by drummer, percussionist, clinician and author, Sam Ruttenberg, HingeStix® force drummers to hold their drumsticks correctly. Adjustable plastic swivel pads position the thumb, index finger and middle finger for the perfect fulcrum. The exact balance point is achieved every time the player picks up these sticks. Additionally, the player will develop proper finger technique and learn to feel the natural rebound of the drumstick. This all results in a smooth and relaxed approach to playing with no fear of hand fatigue. HingeStix® are offered in two of the world’s most popular models: American Custom® SD1 and American Classic® 5A. For each model, two plastic swivel pads unscrew and can be adjusted to a


SCORE Mktg. – Visit us at Winter NAMM – Hall E # 1613 – Win a FREE iPod!


Note to dealers: If you are already buying any of the products shown below, direct or from a distributor, please continue to do so. Call your distributors for any of the products listed that you may want to purchase. If your distributors cannot supply you, please see contact info at bottom of page. Offering popular and unique products to the music industry.

SHUBB Capos CORRICIADAN Medicine Bottle Slides Lizard Spit Polishes and cleaners Rotating 3-Guitar display stand Wrap-N-Strap Cable Organizers Blue Books for Guitars and Amps Richtone Guitar Effects Rick Rock Guitar Picks and Accessories KickDisk Foot controller disc for effects Facelift Guitar Overlays Lute Hole Soundhole Covers

• Created by a musician • All Natural Ingredients • Effective year-round • Gold version available w/SPF sun block • Available carded or in 24-pc counter display If not available from your distributor, contact:

Chromatic Watch Company

Drum Stackerz - Hoop and Head protectors Extreme Isolation Headphones-Direct Sound Rhythm Ring Finger Percussion Shakers MOLLARD Conducting Batons ChopSaver Natural Lip Balm Bois (Bwa) Ligatures for Clarinet and Sax Contact information: Phone:301-765-7788 Hollywoodwinds Horn Blowers, Mpc Cushions Contact information: Fax: 301-765-7790 Phone:301-765-7788 Chromatic Watch Company Fax: 301-765-7790 GigLight Portable Music Stand Lights Ear Filters – Foam ear protectors

We specialize in the sale and marketing of quality musical products, primarily through established distributors worldwide. If you are a manufacturer who may be interested in our services, please contact us.

em: • Phone: 301-765-7788 • Fax: 301-765-7790 • web:

secondary hole location. This allows the player to choose the balance point that best suits the size of their hand. Sizes: (#SD1HS; L = 16”, Dia. = .635” and #5AHS; L = 16”, Dia. = .565”. Retail price: $29.99. NAMM Booth #3040

wires, True Pitch™ stainless steel tension rods, 3.0mm steel True Hoops™ and DW Heads by Remo® USA. Each concrete drum is made to order and can be combined with any DW Custom Shop drum set order. Retail price: $1,230.99. NAMM Booth #303D

DW Collector’s Series Concrete Snare Drums Available in 5.5x14” and 6.5x14” sizes, the unique Collectors Series® Concrete drums are suited for both live and studio applications and provide a decidedly different tonal quality than either wood or metal. The thin, cast 1mm shell in-

Gibraltar Turning Point Hi-Hat and Snare Stand The latest pieces in Gibraltar’s acclaimed Turning Point line of drum hardware are the Turning Point Hi-Hat Stand with Quick-Release Hi-Hat Clutch and Turning Point Ultra Adjust Snare Stand. The Turning Point Hi-Hat Stand features direct pull action with easy fivestep tension adjustment, and includes the industry-leading Quick-Release Hi-Hat clutch. The Turning Point Ultra Adjust Snare Stand features a locking snare basket, and the ability to lower the snare to 13 inches from floor level. The Turning Point Hi-Hat stand includes Gibraltar’s direct-pull drive system, giving the player outstanding response and easy action. The Turning Point Ultra Adjust Snare Stand offers un-

cludes a standard 45-degree cut bearing edge and snare beds. The Custom Shop drum includes standard features such as: MAGTM throw-off system with 3P™ (3 position) but-plate, True Tone™ snare

limited positioning with a single “T” lock to secure the snare. The Turning Point Hi-Hat Stand and Ultra Adjust Snare Stand are fitted with an aluminum leg base that maintains stability while reducing weight. Retail price: $320 (Hi-Hat), $165 (Snare). NAMM Booth #5720 Toca Ash Wood Front Plate Cajon Toca’s new ash wood front plate cajon, measuring 12 ½” x 20 ½” x 13”, is larger than standard cajons and features a rugged North American Ash wood front plate that creates a full-bodied bass and vibrant sound from the fixed internal snares. The ash front plate cajon

Visit us at the NAMM Show Booth 3331

Serving Violin Shops and Musical Instrument dealers throughout North America for over ten years. Ametto - H. Luger Nicolas Parola - Stefan Petrov Keith, Curtis & Clifton - Plamen Edrev Viktor Kereske - Ricardo Galaini Radiana Edreva Incredible bows by Hermann Luger

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Black Label



with NASHVILLE’S BEST! Jimmy Capps

Duane Alles n

rist -

Legendary Nashville Guita Opry STAFF GUITARIST


Oak Ridge Boy



e Session and prod Player ucer

©2012 JHS & Co. Ltd.


- Distressed Butterscotc

















Ole Op











"My Vintage 52 Guitar – The sound is as good as it gets!"

Mike Severs y Grand Ole Opr Staff Player

Artist Inspired

Fret-King Black Label is designed to inspire you as a musician.

Kerry Marx

Nashville session ace

We've worked together with hugely experienced players like Jerry Donahue, John Verity, Dave ‘Bucket’ Colwell, Gordon Giltrap, Geoff Whitehorn and Gregg Wright to bring you a series of artist-inspired models that will take your guitar playing to the next level. Custom shop features, professional tones and outstanding playability – not to mention the typical twists and bonus bits designer Trev Wilkinson always brings to his instruments – come as standard. The Black Label range is expanding for NAMM 2013, with a bunch of new guitars and basses to make you drool with anticipation. They're professional working tools that will let you get the job done night after night, gig after gig, year after year. Visit Fret-King at Hall E 1212 at NAMM 2013 to see your next guitar in action.

Like players around the world, these seasoned Nashville pros appreciate the Vintage blend of authentic tone, amazing specification and value.


The Vintage V52 is also played by other great guitarists including Dee Allen (Tall Dark Stranger), Paul Martin (Marty Stuart Band), Coleman Murphy, Bruce Bouton (Nashville Session Aces), Hoot Hester (Grand Ole Opry Staff Guitarist), Jerry Donahue, Will Ray, Roy Fulton, Gwyn Ashton, Corey Congilio, Danny Dugan, Jamie Watson (Big Country), Matt Lee, Neil Taylor (Robbie Williams/Chris de Burgh), Paul Guerin (The Quireboys) and Dave ‘Bucket’ Colwell (Buket & Co./Bad Company).

Come and see us


Hall E 1212

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Built for Music Introducing Audiofly Performance Series In-Ear Monitors With a deep respect for music, Audiofly are here to shatter your preconceptions about the sound quality possible through headphones. We’re a team of designers, craftsmen and musicians who love the classic gear of the past, supported by the technology of today.


Visit Audiofly at NAMM, Booth 1254

North American Office p: + 1 (909) 348 - 5700 e:

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Australian Office and HQ p: 1300 729 359 e: | | © 2013 Audiofly. All Rights Reserved.

features a body made of beautiful Siam Oak and a padded seat for extra comfort. Retail price: $348. NAMM Booth #5720 Master Crafted Drums Optimal Sound Series The Optimal Sound Series (OSS) from Master Crafted Drums ((Formally MCD Percussion) allows drummers to pick their own wood types, shell sizes, and shell thickness, to obtain the sound char-

acteristics they’re looking for. For example, the prototype OSS kit consists of 8” and 10” toms made of canary wood, a 12” myrtle tom, 14” and 16” walnut floor toms, a 22” maple kick, and a 14” catalpa snare. Each drum has a different


bearing edge profile to provide the ideal tone for each specific drum. The thickness of each shell also increases progressively, providing more open tones for the smaller toms and snares, while giving the larger drums a powerful low-end timbre. NAMM Booth #2549 Zildjian Anniversary Box Sets and Ringo Starr Sticks Zildjian’s new 390 Box Line, named for the 390th Anniversary of the Avedis Zildjian Company, features beautifully blended K Custom Hybrid cymbals developed in conjunction with Akira Jimbo. The K Custom Hybrids are powerful and vibrant, yet dark and gentle. The pack includes the 14 ¼” K Custom Hybrid HiHats, 17” K Custom Hybrid Crash, and 21” K Custom Hybrid Ride. 390 K Zildjian Pack features the legendary deep, dry, and shimmering sounds developed in 19th century Turkey. K. Zildjian cymbals are distinguished by their dark expressive overtones. This pack includes 14” K HiHats, a 16” K Dark Thin Crash, and a 20” K Ride. (Available July-December 2013)

See us at NAMM Booth 3020

390 A Zildjian Pack features one of the most popular and versatile cymbal lines, known for its bright, focused overtones and ability to produce as much volume as the music demands. This pack includes 14” New Beat HiHats, a 16” A Medium Thin Crash, a 20” A Medium Ride, and a valueadded 18” A Medium Thin Crash. (Available May-December 2013). 390 ZHT Pack features cymbals that are thin to medium weight and blend well in a wide variety of styles. These cymbals are bright sounding, melodic, and excellent for a wide range of musical genres. The signature B12 alloy offers rich sounding cymbals at a great value. This pack includes 14” ZHT Mastersound HiHats, a 17” ZHT Fast Crash, a 20” ZHT Medium Ride, and a value-added 16” ZHT China. (Available July-December 2013). 390 ZBT X Pack features a new larger size crash and ride, that release a fast, bright, high-volume sound from this

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Tel: 1-800-727-4512

St Louis Music is a division of U.S. Band & Orchestra Supplies, Inc.

cro®. Constructed of durable ABS plastic with a unique O-ring design for rope-free tension. Retail price: $17.99 (Low-pitch), $15.99 (High-pitch). NAMM Booth #5720

powerful ZBT alloy. This pack includes 14” ZBT HiHats, a 17” ZBT Crash (new in 2013), and a 22” ZBT Ride (new in 2013). (Available May-December 2013). 390 ZBT Pack features a bright, intense sound that cuts through the mix. As an added value, the dynamic 10” Trashformer is included. This pack includes 14” ZBT HiHats, a 16” ZBT Crash, a 20” ZBT Ride, and a 10” Trashformer. (Available May-December 2013). Meanwhile, Zildjian also introduces its Ringo Starr Zildjian Artist Series Drumstick in 2013. Starr helped Zildjian design a versatile stick with 5A type dimensions, an elongated oval tip, and Zildjian’s exclusive DIP coating in a vibrant purple color. The stick is imprinted with the artist’s signature and his trademark star. NAMM Booth #2940

Remo Apex Djembe Upgrade Remo has added new features to its Apex Djembe. The Designer Series Apex Djembe now has a new Green Kinte Kloth finish for a classic look, upgraded Contour Tuning brackets for comfort, and a high density rubber molded bass for damage protection and no sliding while playing. The Apex Djembe also features a Skyndeep graphic drumhead which is weather resistant. It will stay in tune in all environments. Remo’s Apex Djembes are manufactured using a traditional carved djembe design and molded from

Latin Percussion Cajon Castanets Available in low-pitch and high-pitch versions, the LP Cajon Castanets add a solid crack to a cajon’s sound, and easily attach to the side of any cajon with Vel-

ABS durable plastic materials which is lightweight and impact resistant. Retail price: $297.00. NAMM Booth #3440 Gretsch Commemorative 130th Anniversary Drum Kits and Snares Gretsch Drums celebrates its 130th anniversary in 2013 with a limited run of commemorative USA-made drum sets and snare drums that will be released throughout the year. Each drum will have classic Gretsch appointments, a special 130th anniversary interior shell label, numbered to signify its production sequence, and a Certificate of Authenticity. The 130th anniversary drum kits will be available in five configurations across the USA Custom and Brooklyn lines: four configurations for the USA Custom line, and one for the Brooklyn line. Three new 130th anniversary snare drums will also be introduced in popular sizes and striking finishes. The 30 sets of the USA Custom 130th Anniversary five-piece kits will feature with exotic Birdseye Maple and Satin

Get the Latest in LED Technology!


Call us Today at

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See us at NAMM Booth 811

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Those who brag about their drums being hand crafted, have never played drums that are master crafted.

Creating the highest quality for a fraction of what the big companies charge Visit us at NAMM Booth #2549

Natural lacquer finishes and will be available first quarter. Thirty-five sets of the four-piece bop kit in Silver Satin Flame Nitron finish will be available second quarter. In the second half, Gretsch will introduce a six-piece kit in Vintage Cherry Burst, limited to 30 sets, and a four-piece kit with vintage Gretsch appointments in Satin Gold Flame Nitron finish, limited to 35 sets.Gretsch also now offers a Brooklyn 130th Anniver-

sary four-piece kit in Pewter Sparkle Nitron finish. The Brooklyn 130th kit will be available throughout 2013. Finally, three unique 130th anniversary snare drums are now available: a 6 ½”x 14” Claro Walnut with Lightning Satin Natural finish, a 6 ½”x 14” Birdseye Maple with Lightning Satin Natural finish, and 5”x 14” and 7”x 14” solid aluminum snare drums with black finish and black nickel hardware. NAMM Booth #5720

LIGHT & SOUND Chauvet SlimPAR Quad IRC Series To maximize color options and simplify control during mobile gigs, Chauvet DJ SlimPAR™ Quad-6 IRC and Chauvet DJ SlimPAR™ Quad-12 IRC include punchy amber LEDs and a built-in infrared receiver for wireless control with an optional infrared remote control (IRC) .

Fitted with 4-watt, quad-color LEDs, both SlimPAR™ Quad-6 IRC and SlimPAR™ Quad-12 IRC produce a broad spectrum of pastels with natural-looking temperatures and impressive color satura122 MMR See us at NAMM Booth 6230

tion. Create any color a client requests using the built-in digital display, or easily control static colors and automated programs with the simple press of a button on the optional IRC remote. If you prefer to pre-program customized light shows, each fixture features four or eight channels of DMX control. For safe and secure transportation, both fixtures easily fit into the CHS-30 VIP Gear Bag. SlimPAR™ Quad-6 IRC and SlimPAR™ Quad-12 IRC work in master/slave mode with other quad-color CHAUVET® DJ SlimPAR™ wash lights. Both fixtures provide a smooth even output, are suitable for on-camera use and feature 100 percent silent operation due to convection cooling systems. Retail price: $349.99 (Quad 6), $599.99 (Quad 12). NAMM Booth #5581 NuForce HP-800 Headphones The HP-800 model is NuForce’s first set of over-the-ear headphones. They provide a natural warmth, realistic highs, and visceral bass, thanks in good measure to their die-cast aluminum frame, which minimizes resonance and improves articulation. The headphones’ 40mm neodymium drivers are specifically tuned for accurate performance and low distortion. Together, precise engineering and meticulous construction deliver an extreme dynamic, fast transients, and a flat frequency response. The breathable memory-foam ear cups are covered in super soft leatherette and are extremely comfortable. Similarly, the concave body design has been optimized for comfort and a lifelike soundstage and imaging. Retail price: $149. VenueMagic Show Control Software Upgrade VenueMagic Show Control Software now includes an onscreen Lyric display feature. The new onscreen lyric feature is designed for live bands, solo performers, karaoke, or for any situation where onscreen song lyrics and chords need to be precisely timed to music, video, lights and MIDI. Lyric scrolling can be controlled automatically by the timeline or manually using a MIDI footswitch. Imports FEBRUARY 2013

Lyric (.lrc) files directly into timelines. Available in VenueMagic DMX+AV and SC+ editions. Retail price: $549.00 (DMX+av), $799 (SC+). NAMM Booth #5947 CAD MH510 Headphones The new Sessions™ MH510 professional headphones from CAD Audio are designed for performers in recording and live audio environments as well as audio enthusiasts. The MH510 headphones produce a wide frequency response (10Hz – 24kHz) with extended lows, smooth mids, and articulate highs for accurate and natural reproduction. The MH510’s high SPL capability delivers ample volume while the design virtually eliminates bleed through into the playback environment. In addition to professional specifications and performance, the Session MH510 phones are available in a distinct design with four colors (Black, White/

Red, Back Chrome, and Black/Orange) to choose from.Each headphone is supplied with two cables (coiled and straight) and two sets of earpads. Retail price: $159.00 NAMM Booth #6632 Galaxy Audio VES VHF Wireless System The VES Triple Play system (VESR/318) includes the MBP18 Body pack, a headset mic, lavalier, and a guitar cable, all in one package. The VES is also available as a hand held mic system (VESR/H18). The

VES Receiver will endure the practice room or the stage. The ¼” output connects easily to any mixer board, and the front mounted volume allows for easy adjustment in the middle of the performance. The VESR has LED power, RF, and

Audio indicators on the front, as well as a squelch adjustment on the rear of the unit. The HH18 and the MBP18 body pack feature silent on/off switches and run off two AA batteries. Standard battery life is about 8 hours. The MBP18 body pack also features a 1/8” threaded output connector and will work with many of Galaxy Audio’s premium headsets or lavaliers. Retail price: $79.99. NAMM Booth #6200 American DJ’s Battery-Powered Jelly Go Par64 2-in-1 RGB Effect American DJ’s new Jelly Go Par64 is a glowing LED lighting fixture that lets DJs, bands and mobile entertainers create intensely bright color washes free from the constraints of cords, plugs or power connections. The 2-in-1 effect offers the creativity of smooth RGB color mixing. Featuring a built-in lithium battery, the Jelly Go Par64 will run up to eight hours of full operation from a single charge. The fixture even includes a battery life indicator on the rear DMX menu.

Poppa’s not the only one with a new bag. Harmon is proud to introduce a new series of mutes based on designs from the 30’s & 40’s. Get some sizzle in your sound with these amazing mutes from an iconic brand. Available from major retailers. Learn more at

The C Mute Symphonic Wow - Wow

The G2 Mute Lyrical Straight

The J2 Mute Adjustable Cup

8 new products that are sure to delight! FEBRUARY 2013

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truss with no scissor yoke. The unit can be controlled remotely and wirelessly using American DJ’s ADJ LED RC Infrared Remote Control, included at no extra charge, allowing wireless control from distances of up to 30 feet. The Jelly Go Par64 features 5 operational modes: Auto (Program Run) Mode; Sound Active Mode; RGB Manual Control Mode; Static Color Mode; and DMX-512 Mode. There are 7 DMX modes (1 – 7-channel) for a wide variety of programming options, effects possibilities and levels of control. Multiple Jelly Go Par64s – up to 30 units – can be linked together via 3-pin XLR cables, and each one can be daisy-chained to the next thanks to the IEC power inputs and outputs located on the side of each unit. Other professional features of the Jelly Go Par64 include a 30-degree beam angle, 32 built-in color macros, 4-button LED menu for easy navigation, flicker-free operation, LED pulse and strobe effect, electronic dimming from 0–100 percent and multi-voltage operation (AC 100V/60Hz– 240V/50Hz). Retail price: $279.95. NAMM Booth #5774

The Jelly Go Par64 is encased in transparent housing that glows in the dark like a jellyfish. It’s an RGB wash powered by 176 (58 red, 60 green, 58 blue) 10mm LEDs that casts vibrant colors on walls, stages and other surfaces. Additionally, its translucent case produces a stunning effect itself, resembling a jewel-like orb that draws the eye.

Adding to the Jelly Go Par64’s goanywhere flexibility is its low-profile “sitflat” design, which gives it the versatility to be used in a wide range of applications. This design, exclusive to American DJ, features all power and DMX Ins/Outs mounted on the side of the unit, not on the back like traditional pars and color washes, allowing the fixture to sit flat on any surface – like the floor of a venue, a tabletop or stage platform. The Jelly Go Par64 can also be placed directly inside

Lava Cable Fountain Mic Cable The new Fountain™ microphone cable is a star-quad cable designed to provide superior high end quality performance at a bargain price. The Fountain uses the purest available American-made oxygenfree copper for both the shield and its four 24 AWG conductors to achieve extremely low resistance and high conductivity – key to dynamic frequency response and efficient signal transfer. An outer diameter of .245” black high-grade PVC makes the Fountain very flexible and rugged. The cable also features Abbatron’s new goldplated Beryllium and Trillium alloy copper contact XLR plugs to provide lower resistance, increased conductivity, and greater stiffness for better contact and insertion/extraction durability than standard plated brass XLR plugs. The cable carries a designed capacitance of 37 pF per foot. The bulk cable is made and assembled in the USA. Retail price: $89.95 (25’). NAMM Booth #6287

Maccaferri reeds

Our precision diamond cut reeds are made in the USA from the finest imported cane.

— Hand selected —

— Premium —

FRENCH AMERICAN REEDS, INC. 80 Mill Masters drive Phone: 731-664-5545

Jackson, TN 38305 fax: 731-664-8684 online ordering:

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See us at NAMM Booth 3333


KEYBOARD Casio Privia Pro PX-5S The Privia Pro PX-5S represents the first electronic piano in Casio’s Privia Pro series, a sub-category aimed for professional stage musicians. The newly developed Privia Pro PX-5S is a genuine stage piano, advanced MIDI controller, and performance workstation packed with functions that set it apart from other digital pianos. Equipped with Casio’s new proprietary sound source, “AiR” (Acous-

tic and intelligent Resonator), the PX-5S delivers acoustic piano sounds with unmatched realism and detail. The power of AiR is also applied to an all new set of authentic vintage electric piano sounds and clavinets that is paired by a powerful new effects engine giving the PX-5S an arsenal of both acoustic and electric piano sounds. In addition, the PX-5S features a large assortment of fully programmable sounds, including Hex Layer tones derived from the award winning


XW-P1 synthesizer. Hex Layers can produce evocative synth sounds as well as complex acoustic and orchestral simulations. The 24-pound instrument is also a four-zone performance controller, complete with four assignable knobs, six assignable sliders, two pedal inputs, and pitch and modulation wheels. Four independent and programmable arpeggiators allow the PX-5S to expand in to sonic territory by creating an array of animated textures. An eight-track phrase sequencer allows the performer to trigger sequences and riffs which can be triggered and transpose and on the fly, allowing for unheard of performances by a single musician. Users can record a 44.1kHz .wav file directly to a USB thumb drive. Retail price: $1,299. NAMM Booth #5900

DIGITAL DoReMIR ScoreCleaner ScoreCleaner™ is a highly nuanced and easy-to-use notation software that has

been available to European market for digital notation since 2011, available for the first time in the U.S. this year. ScoreCleaner is a notation tool that enables musicians, composers, teachers, and ensemble leaders to notate music instantly while they play. The technology behind ScoreCleaner is built on academic research in music cognition, which seeks to explain how humans understand music on a basic level. From that research DoReMIR has designed a piece of software that understands musical phrasing and artistic intent. DoReMIR’s distribution partners in the U.S. are music software specialists ILIO and their authorized dealer network. Pyle Audio’s Drums for Dummies Kits The Electronic Tabletop Drum For Dummies comes packaged with Pyle’s PTEDO5 7-pad digital drum kit, which boasts a variety of features, such as 100 pre-set songs and five editable beats allowing users to effortlessly create studio quality sound. It comes with seven touch sensitive drum pads, two foot pedals and two drum

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sticks. Additionally, users can enjoy 25 pre-set drum beats, 215 percussion sounds and a USB port for users to combine their unique beats with their favorite tunes.

cable. Retail price: $179.99 (Electronic Tabletop Drum for Dummies), $229.99 (Electronic Drum Kit for Dummies).


For users looking for a more rockstar drum set, the Electronic Drum Kit For Dummies comes packaged with Pyle’s PED07 professional drum kit, which features a drum rack that sets up just like a natural drum-set. Other features include five natural response drum heads, two drum sticks, two foot pedals, a sound module, cables, and drum lock. Of course, it also comes with the Drums For Dummies book and CD, like the Tabletop kit. Additionally, users can supplement their experiences with 11 pre-set drum beats with up to four variations, 16-bit sample sound fidelity, headphone jack, built-in metronome and a MIDI in/out

Gator Cases Custom Fitted Presonus Studiolive Case Gator Cases line of large format mixer cases provide serious road worthy protection for a variety of consoles including the popular Presonus Studiolive 24.4.2. The 24.4.2 console features Virtual Studio Live Software that allows the user to control parameters on a computer or tablet device. With this in mind, Gator Cases has released a custom fitted G-TOUR road case that not only protects this board during transport, but is outfitted with Gator’s unique 360 Arm mounting system to create an all-in-one workstation. The G-TOURPRE242-DH-ARM case, built with the Presonus Studiolive 24.4.2 in mind, features thick, heavy-duty plywood construction and a tough laminated PVC exterior. Specialized EVA foam padding lines the interior to safely secure and protect the board. However, it’s the

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doghouse section that really makes this case unique. Not only does it provide easy cable routing and full rear access, but the integrated 360 Arm system turns this case into a fully functional recording workstation.

The Arm system features a versatile tray for mounting either a laptop, tablet device, or even a Vesa-mount LCD monitor; while the arm itself, mounted through port holes on the doghouse lid, provides full 360° motion. This creative solution allows the user to determine their optimal setup without sacrificing valuable desktop space. Lastly, the G-TOURPRE242-DH-ARM case includes break-away lids and heavy duty casters ensure your valuable console is given the utmost in protection during transport. NAMM Booth #4900


Ph:800-253-2261/269-965-0511 Fax:269-965-7719 Contact us today for a FREE printed catalog or find it online at Do you have a technical question about one of our items? Email to We carry pads, corks, felts and many other supplies for your convenience!! Office Hours: Mon-Fri 7:30am-3:45pm EST 126 MMR

See us at NAMM Booth 4233

See us at NAMM Booth 5696


SKB Universal Mixer/Equipment Bags The 1SKB-UB0909, 1SKB-UB1212, 1SKB-UB1515, 1SKB-UB1818, and the 1SKB-UB2020 models will accommodate the most popular mixers, drum machines, recording interfaces, midi controllers, light panels, and other equipment. These Universal Mixer/Equipment Bags are constructed of a durable 600 Denier padded exterior with heavy-duty dual zippers, an adjustable, padded shoulder strap and double stitched carrying handle for added convenience. The bags include a convenient, double-zippered padded exterior accessory compartment that is large enough to keep an iPad protected while stowing cables or additional gear. The 1SKB-UB0909 Mixer Bag interior measures 9” x 9” x 2.75” and will accommodate smaller equipment such as the Behringer Xenyx 802, Boss DR-3, or Roland R-44. The 1SKB-UB1212 Universal Bag interior measures 12” x 12” x 4” and will accommodate various gear such as the Behringer Xenyx 1002B or Yamaha MG822CX. The 1SKB-UB1515 Universal Bag measures 15” x 15” x 5” inside and will accommodate mixers like the Peavey PV10, Allen & Heath Xone DB4, and Mackie DL 1608 with the iPad in the padded pocket. The 1SKB-UB1818 Universal Bag has an interior dimension of 18” x 18” x 5.5” to accommodate products such as the PreSonus Studiolive 16.0.2, Behringer Xenyx X2222USB, Mackie 1604VLZ3 and more. The 1SKB-UB2020 Universal Bag measures 20” x 20” x 5.5” to house some of the larger gear such as, Allen & Heath Zed-14, Mackie Onyx 1620i and Yamaha EMX5014C. Retail price: $24.99 - $59.99. NAMM Booth #4210 Mono Top-Loading Vertigo Guitar Case Taking inspiration from real-life experiences on the road, the Vertigo is the world’s first top-loading guitar case. Allowing upright access saves time and space during setup and teardown. The Vertigo also features The Boot™, a molded rubber sole to prevent damage on FEBRUARY 2013

vertical drops. Inside, an automatic Headlock™ system protects the guitar’s headstock and neck during big falls. Vertigo cases are available for electric guitar or bass in Jet Black or Steel Grey colors. Vertigo cases are also compatible with MONO’s Guitar Tick™, a detachable tool bag for storage of cables, small pedalboards, and other necessities. NAMM Booth #3382

ACCESSORIES EARasers High Fidelity Earplugs EARasers, made of soft medical grade silicone, create a comfortable “smart seal” to eliminate the need for costly customized impressions. The patent pending design moves the filter to the tip of the earplug thus retaining the natural shape of the ear, keeping the device hid-

Tilting a grand piano has never been easier using the new Moondog Grand Piano Tilter.

If you’ve ever needed to tilt a grand piano from or to a skidboard by yourself, the Moondog Grand Piano Tilter is the tool for you!

To view a demonstrational video of the tilter visit our website: For more information including pricing contact

Moondog Manufacturing 425-252-0757 2915 Pine Street Everett, WA 98201

den. The resulting high fidelity keeps the musical layering intact. Most earplugs excessively decrease low frequencies, causing a plugged up feeling. EARasers filter the most damaging range of the ear canal resonance, resulting in the world’s first flat frequency response earplug (as opposed to the well-known “flat attenuators”). The plugs reduce noise levels up to 19dB. Retail price: $49.99. NAMM Booth #2566 The Option Knob Oknob The Oknob allows users to control effects pedals by using a foot to adjust the sound while performing. Simply pull off the factory knob and push on the Option Knob, then tap the wings of the Oknob left and right with a foot to alter the effect. A user can choose MMR 127

any parameter to have real-time control over and unlock its full play potential. Retail price: $9.95

new universal mounts designed for a phone or tablet. These mounts are made

American Recorder Smart Bracket Line American Recorder Technologies’ new Smart Bracket line of smart phone and tablet mounts and accessories utilize two

from aluminum and have a smooth black anodized finish. The Smart Bracket uses a reliable screw-down fastener, which provides a sure hold that fits virtually any make or model of phone or tablet device. In addition, the extra wide, rubber protective mounts can hold the phone or tablet with or without a protective cover. Standard ¼” – 20 thread holes provide attachment to the most common camera tripods and mounts, as well as separate thread adapters that allow attachment to microphone stands. NAMM Booth #1780 Epilog Laser Systems From custom inlays to engraved initials, designs and much more, Epilog Laser systems can customize nearly any instrument. Epilog Laser is the leading producer of CO2 engraving and cutting systems that make personalizing instru-

SEE US AT NAMM 2013 BOOTH NO. 715 GROTRIAN PIANO COMPANY GmbH Postbox 5833 38049 Braunschweig Germany

GS_A_Image_4.6"x4"_en.indd 1

Tel: +49.531.210.10.0 Fax: +49.531.210.01.40


ments as easy as pressing the print button on a computer. Due to the large work area and powerful cutting capabilities of Epilog Laser systems, users can add style and flair to even large or uniquely shaped items like guitars, horns, tubas and more. Many users add initials, special inscriptions or inspirational quotes. 10:33:45 Uhr NAMM Booth #1331 Littlite Anser Series Task Lights The new Anser series of high performance task lights from Littlite feature a powerful LED that rivals the company’s halogen products in output and color temperature. The lighter hood assembly allows for a standard 2” gooseneck and the light can operate on input voltage as low as 5 volts, enabling it to be powered off of a USB port. Other features include a built-in full-range dimmer and a variety of gooseneck lengths. NAMM Booth #7002

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See us at NAMM Booth 5951

Supplier Scene KeyB Organs Opens Manufacturing Plant in U.S.A. Dietrolequinte di Elvio Previati recently announced the opening of a manufacturing facility in Columbia, Mo. The move is set to drastically increase manufacturing capabilities and KeyB product offerings. Sales of KeyB Organs have increased steadily over the last few years. The current facility in Fabbrico, Italy, cannot keep up with demand. This has prompted Dietrolequinte di Elvio Previati to make the bold move to relocate all manufacturing to the United States in their new 100,000 square foot campus in Columbia. This location was strategically chosen because

of its geographic proximity to the center of the country. Columbia is between St. Louis and Kansas City and is most noted for being the home of University of Missouri as well as several other colleges and universities. The KeyB campus is located off of Interstate 70 which is a main artery for trucking in the U.S. as well as an international trade zone. KeyB Organs campus includes a state of the art research and development department, and collaboration is in progress with the University of Missouri Industrial manufacturing systems engineering department to develop cutting edge processes to improve quality and increase efficiency while preserving top standards of craftsmanship. KeyB Organs’ new campus will also house a comprehensive call center for consumer, dealers, and distributor for sales and support. The expert support staff has been provided a state-of-the-art database system to track and catalog all support tickets, and is creating a dynamic knowledge base which will be available online in early 2013.

KeyB Organs has turned their focus on dealer profitability and consumer support in designing this new facility. The move to the United States helps to accomplish just that, lowering the cost of manufacturing and distribution, improving dealer support internationally, and giving the consumers what they are looking for – a product manufactured in the United States. Roland Atelier Festival Awards Great Organists A day-long celebration of musical creativity for organists ended with awards and applause for the hard-working and talented participants in the 2012 Roland Atelier Festival. The festival is an annual event sponsored jointly by Roland Corporation and Roland Atelier dealers throughout the United States. While the festival encourages participation by musicians of all skill levels, the National Finals – held in October at Rodgers Instruments Corporation headquarters in

Enhance. Express . Impress. 130 MMR

See us at NAMM Booth 5696


Hillsboro, Ore. - recognize the highest levels of performance in two youth categories and two adult hobbyist categories. Each finalist earned an expenses-paid

trip to the National Finals based on the merits of his or her videotaped performance submitted as part of a local Atelier Festival event. The four-year-old festival brings together Roland, its network of U.S. Atelier dealers, and a nationwide community of organists in a joint effort to encourage one another, showcase their skills and share their passion for organ playing with others. Because the organists performed on Roland Atelier 900 Platinum instruments, they had a vast range of built-in orchestra and percussion sounds available, in addition to premium organ voices. Samick Announces Greg Bennett Design Guitar Lineup for 2013 Samick Music Corporation, Inc. (SMC) recently announced a newly revamped Greg Bennett Design acoustic guitar lineup for 2013. Following the successful launch of several new acoustic models within the Greg Bennett Design line over the last 18 months, the revised collection will become more streamlined to help showcase guitars for every level of player and allow them to select the perfect guitar. Guitar models and additional information about the 2013 Greg Bennett Design acoustic guitars line is on display at booth# 5667 on the main floor. American Way Marketing Remains Independent in B&S Sale B&S GmbH, the manufacturer of B&S, Hans Hoyer and Meinl Weston brand inFEBRUARY 2013

struments, was sold last month to The Buffet Group. American Way Marketing was not included in the sale to Buffet and remains a proud and separate company, with no ownership changes.

The company is entering its 29th year serving retail music dealers and distributors worldwide and says that its “efforts will continue to be focused on providing our customers with fair pricing, efficient

Model PT15AU 15” plastic active speaker with USB /SD +LED display Great Value $64.99/pc Remote Control, FM, Bluetooth, Wheels are available

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THINK ABOUT IT!! Made in USA by BO PEP, INC Box 144 South Thomaston, Maine 04858 MMR 131

Supplier Scene America’s Premier Guitar & Bass Parts Supplier

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and prompt service and all the flexibility which our custom programs offer for care kits, packaging, etc.” Italia Guitars Celebrates 15th Anniversary In honor of their 15th anniversary, Italia Guitars have created brilliant new finishes on some of their original models, such as the Maranello gold mist sparkle, Torino white pearl, and Mondial metallic purple. They also have reissued their highly sought after Muira guitar. It has a maple body (top, side, and back), maple neck, hollow body construction, rosewood fingerboard, and cigar shaped acoustic bridge pickup, with an extreme sparkle metallic red finish. Last comes the unveiling of their new DiVill by Italia line. The Divill line features lower price points, new body styles, and new pickup designs and configurations. These new design elements and features flaunt a bold style factor while maintaining the retro look, feel and tone that Italia is famous for. Find Italia at their NAMM show booth #4550. Orange Amplification Launch New Website Orange Amplification recently announced the launch of its new website. Starting from scratch, the site is loaded with a wealth of new information and user-friendly ideas laid out in a clear and concise format. This fresh Orange Amplification website is bigger and better than ever. It comes with improved navigation and a whole host of new features, sections, and content, which includes faster loading times and complete compatibility with iPad and other mobile devices. Product searches are now simpler and provide more comprehensive information. There’s a new photo library featuring every Orange Amplification product with slide shows showing the

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products from all angles, including closeup images and video demonstrations. Other new features include a new and improved Artists area with new artist pictures and quotes, the newly customizable configurator for the Orange OPC, a new

Heritage area where users can find out about discontinued amplifiers and legacy products, and a new worldwide store that makes ordering spares quick and easy without requiring registration, which accepts credit/debit cards as well as Paypal. Loop Loft Bolsters Team With Music Tech Vets Gregg Stein and Dan Radin The Loop Loft announces the expansion of its team to include music technology industry veterans Gregg Stein and Dan Radin. Stein and Radin will provide business strategy and sales and marketing


Brass & Woodwind players Before


Protect your instrument while it sits on its stand

Visit us at NAMM Hall D Booth # 2704


services as part of The Loop Loft team. Stein and The Loop Loft CEO, Ryan Gruss, will attend the NAMM Show. Gregg Stein joins The Loop Loft as Chief Strategy Consultant, providing general business-strategy guidance and go-to-market management. Stein’s accomplished career in the MI and Consumer Electronics and Technology market spaces has included positions as Vice President, Mass Marketing at The MUSIC Group; Managing Director, ION Audio and Director of Marketing at Numark International; Director of Marketing Communications at Line 6, and Product Marketing and Marketing Communications Manager at Avedis Zildjian Company. Stein also serves as Director of Membership Acquisition at the American Marketing Association, Boston Chapter, and has been an Adjunct Professor at Northeastern University. Stein holds degrees from Berklee College of Music and Harvard University. Dan Radin comes to The Loop Loft in the role of Public Relations Manager, focusing on global communications. Radin’s career in the MI, Consumer Electronics, and Professional Audio industries has included positions as Product Manager at Alesis, Marketing Copywriter at Numark International and Neumann Product Manager at Sennheiser. Radin holds a degree from Berklee College of Music and is currently pursuing an M.B.A. at Loyola Marymount University. Both Stein and Radin are working drummers in Boston and New York City, respectively. Zig Wajler Publishes Literacy, Music & Technology Connection Pearl Artist Zig Wajler is proud to announce the publishing of his book Literacy, Music, & Technology Connection from Alfred Publishing. Wajler is a dynamic teacher who inspires his students through interactive music performances and educational workshops that incorporate music, technology, literacy, and cultural exposure in a cross-curricular setting. The lessons in Wajler’s book tie together lyrics, music, and technology as learning tools in student-driven activities along with offering opportunities for students to create, compose, record, and produce original songs. FEBRUARY 2013

Wajler’s book is easy to use regardless of technological knowledge, providing a cookbook approach to getting students engaged in music before providing a formal curriculum. Accom-

panied by a loop library CD, the lessons are designed to guide K-12 students through the composition process. Many of the lessons were designed by Wajler from listen-

• Relief For Flutists •

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Sonora International High Quality Music Strings For Acoustic, Electric and Classic Guitars Electric Bass and Other Instruments

See us at NAMM booth # 1713

Tel: 718-343-8700 Fax: 718-343-7979 Email:

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Supplier Scene ing to student suggestions, placing an emphasis on being an active listener to establish effective communication. Through Wajler’s workshops, students truly realize the end result of the projects created in the classroom, such as contemporary songs, skits, adaptations of plays, as well as the different forms of writing (expressive, persuasive, reflective, literary, and poetry). Daisy Rock Girl Guitars Welcomes Sidney Bowen Daisy Rock Girl Guitars’ newest artist roster addition is Sidney Bowen, a singer-songwriter who writes about issues and challenges other teens her age are going through. Bowen already has her first original song, “Caught in Between,” released worldwide. With a goal to give herself and her peers a voice, Sidney ad-

dresses topics like bullying and pressures at school and home in her songs. For the past two years, she has been the lead singer and rhythm guitarist for WhipLash Kids Band. The band was recently nominated for “Best Youth Band” and “The People’s Choice” awards at the critically acclaimed Orange County Music Awards. Last year, Sidney was chosen as a top 10 semi-finalist out of over 50,000+ entries in the KIDZ Star USA Talent Search through Kidz Bop. Drum and Bugle Corps Take the Field with Jupiter, Mapex, and Majestic The KHS Family of brands has formed valued partnerships with many of the nation’s top Drum and Bugle Corps. In 2012, KHS partnered with more DCI World Class Corps than any other musical instrument manufacturer. KHS is committed to continually building upon their relationships with top ensembles in support of the marching arts. Partners include perennial finalists Phantom Regiment and the long-running Boston Crusaders corps (founded in 1940) along with many others – Jersey Surf, Blue


Knights, Blue Stars, the Academy Drum and Bugle Corps, the Glassmen, Pacific Crest, Genesis, Music City, Pioneer, Cascades, the Governaires, and the Empire Statesmen.

“KHS America, through our Jupiter, Mapex and Majestic brands is proud to partner with all of our DCI and DCA Corps. DCI’s message ‘excellence in performance and in life’ is one that aligns with our commitment to music education at all levels. We have found that same commitment in all of the Corps as they work to provide a musical experience that will serve members throughout their lives”, says KHS America President, Tabor Stamper.



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Liquid Rhythm is a powerful new beat creation tool and virtual instrument that empowers you to produce and explore unique rhythms faster than ever before. Construct your own signature beats today!!


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☛ RATES: Classified Display: $30 per column inch for text only. $40 per column inch, 1 color, logo, graphics. $50 per column inch 4 color. ☛ PAYMENTS: ALL ADS ARE PREPAID. Charge on Mastercard, Visa or American Express. ☛ SEND YOUR ADVERTISEMENT TO: 21 Highland Circle, Suite 1, Needham, MA 02494 shemingway@ ☛ QUESTIONS? Call Steven Hemingway at 800-964-5150 x 34 shemingway@


Are You Tired of Trying to Climb the Corporate Ladder?

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is a multi-store, family owned and operated full-line retailer based in Metro Atlanta. Ken Stanton Music has over 60 years’ success and customer satisfaction.

Very successful, well established American case manufacturer for sale. International distribution, ecommerce, strong brands with international demand. Profitable, relocatable and easy to run. $260K plus inventory, no financing available. Very motivated seller.

Seeking: Certified Band/Orchestra Repair Techs, Print Music Manager, Store Managers, Company-Wide Lesson Coordinator, and Sales Associates in the following departments: Guitars, Pro Audio, Drums and Percussion, and Band/Orchestra.

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Ken Stanton Music Attn: Scott Cameron, General Manager 119 Cobb Parkway North, Suite A Marietta, GA 30062

Visit the Classifieds on the Web: MMR 137

Business Opportunities

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For Sale 50 year old successful, multifaceted music organization with profitable markets in teaching piano and all popular instruments. Instrument sales, instrument repair, sheet music. Located in affluent area of Long Island, New York.

Call Gerry Williams 631-673-3544

New! Selling warm Florida Retail Music Store 9 teaching studios, 25 year rep, great lines, $500k inventory, buy/partner $200,000+-, turnkey! Bruce 321-725-3047

FOR SALE Classic Hammond B-3 (Serial #A32004) with reverb, pedals, bench and 122R Leslie purchased new 1970. Beautiful light American walnut/red oak like-new finish. Trek 2 with pluck base and SSP-3 Aux Amplifier with dual control box installed 1989. Excellent Condition: $8,500 or Best Reasonable Offer. Credit given for travel to Denville, NJ: 973-328-8865 or 138 MMR


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Piano World is the world’s most popular piano web site. We get more quality traffic in a month than other piano sites see in a year. Piano World is where people come when they are searching for information about the piano. We have your target audience and can deliver quality prospects to you, locally, nationally, or internationally. Come see what Piano World can do for your business today: •, or 860-741-2625 Home of the world famous Piano Forums FEBRUARY 2013

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Visit the Classifieds on the Web: 140 MMR


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Hunter Music Instrument Inc adds in an accordion line. From button accordion to Piano accordion, from Kidâ&#x20AC;&#x2122;s to adult, from entry level to professional, from solid color to combo, we have a wide selection for the accordion player.

718-706-0828 FEBRUARY 2013

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800-964-5150 ext. 34 MMR 141


Wanted To Buy WE BUY, SELL, TRADE and ship worldwide. ONLINE APPRAISAL SERVICE GRUHN GUITARS, 400 Broadway, Nashville, TN 37203

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fax (615) 255-2021


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Vintage Instruments

Expert Bow Service

Order forms,Pricing and Shipping label at: Violin bows as low as $10.00 per bow in quantity incl. shipping (see website for details.) Large inventory of replacement parts both new and vintage. IRA B. KRAEMER & Co. Wholesale Services Division

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For Classified Sales Call Steven

800-964-5150 ext. 34 142 MMR


with Lone Wolf Trucking

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An independent, long-distance Mover specializing in coast-to-coast residential Relocation.

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ICC MC-256289





A.I.M. Gifts/Albert Elovitz Inc.

Ac-Cetera Inc.

Accordions International

Al Cass Allparts Music Corp

Ferree’s Tools Inc.

Fishman Transducers, Inc.


Floyd Rose Marketing Inc.


French American Reed Mfg. Co.

Amati’s Fine Instruments

American Recorder Technologies, Inc.

Antarra Communications

Antigua Winds, Inc.

Audix Corp.

132 54 128 118, 136 61 101

B J.J. Babbitt Co. Inc.

Bechstein America LLC

Blocki Pedagogical Flute Products

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A A&S Crafted Products


G G7th Ltd.

Gable Piano Service

79 127

Galaxy Audio

Gatchell Violins Company, Inc.


George L’s


Godin Guitars



Graph Tech Guitar Labs




Grover Musical Products


64 105 35

H Hailun USA


bo-pep Inc.


Hall Crystal Flutes Inc.


bo-pep Inc.


Hohner, Inc.





Bourgeois Guitars/Pantheon LLC Bourns, Inc.


Hoshino (USA) Inc.,

Bourns, Inc.


House of Troy

Breezy Ridge Instruments Ltd.


Hunter Music Instrument Inc.

Buffet Group USA

73 121 84


I C Caparison Guitars


Casio America, Inc


CE Distribution


Cecilio Musical Instruments




Chem-Pak Inc.


Chord Buddy-Perry’s Music


Circus Freak Music

Ideal Fengling Group


Instrument Care Apparel


Italian Trade Promotion Agency




Jody Jazz

J 47

93 104

K Kala Brand Music Co.

D D’Addario & Co.


The Dava Co.


Davis Muller Instruments


Dream Cymbals And Gongs


119, 121

Kanile’a Ukelele Co.


Ken Smith Basses Ltd.


Korg USA Inc.

Kyser Musical Products Inc.

77 129

L E Earasers

EMD Music Inc.;

Emerald Reed Co.

109 103 cov 3

Epilog Laser


Ernie Ball Inc./Music Man




Lee Oskar Harmonicas

Legere Reeds ltd.

Levy’s Leathers Ltd.

44 18 cov 2



LPD Music International


M M&M Merchandisers Inc.


MCD Percussion


MMR 143



Mel Bay Publications Inc.



Morgan Hill Music


Music & Arts Center

Messe Frankfurt Inc.

Mutec Mutes




SHS International

Shubb Capos


S.I.T. Strings Corp.



SKB Corp.



Sonora International

Sound Ideas Music LLC


Stets Metal Arts Inc


String Swing Mfg. Inc.


Suzuki Music



123, 125

N 134, 136



Nady Systems Inc.


New Sensor Corp.



NS Design


Takumi Ukelele

Ted Klum Mouthpieces


O Option Knob


Orange Amplification


P Peak Music Stands




PJLA Music Products



135 85

Things 4 Strings, LLC

TKL Products Corp.


Tonoch Audio Co. LTD


Towner USA


Tycoon Percussion



U/V U.S. Band & Orchestra Supplies/ St. Louis Verne Q. Powell Flutes, Inc.

120 49



Vic Firth Company


Rovner Products


Visual Sound

Sabian Ltd.


W.D. Music Products Inc.

Saga Musical Instruments



Saga Musical Instruments


Wexler Music Co.


Wittner GmbH & Co. KG





98 135

Saga Musical Instruments


Samson Technologies Corp.


Schilke Music Products


School of Rock LLC 37, 53

Yamaha Corp. of America


Score Marketing






Young Chang North America



Avedis Zildjian Co.


144 MMR




Marlin Lesher

Oboe & Bassoon



5PMM'SFF1IPOF1-800-272-1948 5PMM'SFF'BY1-800-591-5827 &NBJM

Marlin Lesher 10#PYt1PSU5PXOTFOE 8"

MMR February 2013  

MMR February 2013

MMR February 2013  

MMR February 2013