360째 Berlin Beverage Group provides a 360째 service portfolio for the premium bar and beverage industry
All of the brands and products affiliated with Cocktailian GmbH, Mixology Verlags GmbH and Bar Convent GmbH are united under the umbrella brand, Berlin Beverage Group. Collectively these brands represent a 360° premium range of products and services for the bar and beverages industry, and they form a dynamic interface between the industry, the gastronomy sector and consumers.
What is the Berlin Beverage Group? The Berlin Beverage Group is made up of three companies, each of which has grown into one of the leading enterprises in their respective segments over the last 12 years. Mixology Magazine is acknowledged as the Germanlanguage region’s leading bar culture periodical, and Bar Convent Berlin has established a reputation as one of the most acclaimed bar industry events in the world. The Cocktailian brand brings together the Cocktailian book series, broadly acknowledged as standard reference works by pros and fans alike, and the cocktailian.de online shop. The web shop was founded in 2010 and has since become an essential product supply source for the gastronomy sector in Germany and internationally. The site’s clientele profile reveals not only a roster of business customers, but also a consistent rise in the number of end consumers. 3
berlin beverage group
bar convent gmbh
mixology verlags gmbh
cocktailian gmbh
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Bar Convent Berlin
Brew Berlin
Mixology Magazine Mixology Online Mixology Market Mixology Bar Guide
Mixology Bar Awards
Made in GSA
Cocktailian Online Shop Cocktailian Books and Publications 5
Est.
2002
The Magazine of Bar Culture For more than 11 years now the experts and insiders at Mixology have been covering the world’s finest drinking establishments and innovative bartenders in a neverending quest to bring our readers the latest, most interesting stories and advances in the world of bar culture. Our range of topics includes bar scene overviews in individual cities, presentations of new spirits, beers, liqueurs and soft drinks, bar history features, reports on bar culture competitions, bar technique analyses, tips on how to build your own home bar and much more. Mixology’s story is a resounding success! Mixology is now known to a broad audience. The readership, composed mainly of bar operators, bartenders and the beverage industry in the early years is now increasingly complemented by drink lovers and bar flies, who currently make up over 30 % of the readership according to a recent survey by the magazine. Mixology is today avidly read on both sides of the counter, something that is expressly welcomed by the founding team. 7
Mixology Online
The ever-expanding scope of the Mixology Online news portal is a testament to the increasing importance of fast, up-to-date online news reporting. In contrast to our print magazine, Mixology Online crosses the language barrier with content in both German and English, with daily reports also appearing on Twitter and Facebook. 100,000 Facebook Fans 10,000 Twitter Followers 115,000 PIs / month 63,750 Visits / month Mixology Online’s extensive reach and close contact with the bars and their bartenders make the site an attractive platform for manufacturers to present their products in a credible setting. ~ mixology.eu 8
Mixology Verlags Products Mixology Bar Guide Released annually each October, the 2015 edition of the Mixology Bar Guide is the fourth annual issue of this popular book series. The compact 200-page paperback compiles the latest happenings in the bar world and opens the doors for the reader to the best bars in Germany, Austria and Switzerland.
Mixology Bar Awards
mixology
Bar Awards
2015
For over eight years now the Mixology Bar Awards have been regarded as the »Oscars« of the bar scene. Each year, the finest bartenders and best bars are celebrated by the who’s-who of the international bar industry. This prestigious event also heralds the beginning of the Bar Convent Berlin fair and the publication of the latest Mixology Bar Guide.
Made in GSA The label for bar products from Germany, Austria and Switzerland.
Established in 2007, Made in GSA is a label for bar products from Germany, Austria and Switzerland. Made in GSA aims to connect traditional local producers and interesting start-ups with the bar scene. In 2013 and 2014 over 100 brands and products participated in the Made in GSA competitions. Around 200 bartenders from Austria, Germany and Switzerland took part. 9
Bar Convent Berlin
Est.
2007
The European Bar & Beverage Trade Show The bar and beverage industry trade show Bar Convent Berlin, first held in 2007, ranks among the largest international events of its kind today. Due to a strong and ongoing annual growth Bar Convent expects to reach the threshold of 10.000 visitors and 200 exhibitors soon. Companies from around the world are presenting their newest products and creations and give insights into the world of their brand to an audience of bartenders, bar-owners, importers and distributors. International bar and beverage professionals host tastings, seminars and panel discussions throughout the event on six different stages. The Bar Convent is a unique industry platform and a great opportunity to present your company or brand to your target audience and avoid waste circulation. Become a part of Europe’s most important trade show for bars and drinks, held in one of the world’s most exciting cities.
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visitors nation of provenance
I 6,8 % UK 4,6 % CH 4 % PL 4 % A 3,5 % F 3,3 % R 2,8 % S 1,7 % DK 1,5 % NL 0,8 % Other 7 %
D 60 %
Classic Cocktail Bars
type of bars
46,6 %
Alternative Bars
15,1 % 22,3 %
6 % Lounge Bars
8 %
Restaurant Bars
Hotel Bars
Length of Stay
Reasons for Attending
1 % Other
Seminars & Workshops
= 79 %
New Products
16 %
Two Day Visit
46 % 21 % Business
= 21 %
Contacts
26 %
One Day Visit
Networking
profession
Bartender
25,7 % Other Beverage Wholesalers
2,6 % Media 1,5 %
12,3
3,3 % 5,3 5,7 Restaurants
20 %
Beverage & Spirits Industry
Catering
15,7 % 8,6 %
F&Bs & Hoteliers
Bar Owners Bar Managers
ÂťBrew Berlin is the new platform for beer in bars. It targets breweries, gastronomers, importers and distributors, who use the professional environment of our international bar show to exchange ideas.ÂŤ
Est.
2013 The Platform for Beer in Bars Welcome to Brew Berlin, the platform for beer in bars. Founded in October 2013, the new segment of the European Bar and Beverage Trade Show Bar Convent Berlin strives to bring together leading bar owners, gastronomes, and beverage retailers with innovative brewers and breweries. Thus, Brew Berlin supports the roots of a new movement in beer in the German-speaking countries. Its main traits are unique and aromatic beer compositions, greater attention to product presentation and new ways of addressing target groups. A bilingual blog by the authors of Mixology Magazine as well as a wide range of tastings, talks, and exhibits at the annual bar show Bar Convent Berlin itself are elements of the new platform for beer in bars. On top of that, Brew Berlin hosts regular industry MeetUps and networking events. With these means, Brew Berlin establishes an effective connection between producers and bar owners. ~ brewberlin.com 15
Est.
2010
The Bartenders’ Choice Cocktailian is much more than just a shop or a book. The Cocktailian team is made up of former bartenders and gastronomy professionals who apply their expertise in meeting the needs and wishes of bartenders, gastronomes, connoisseurs and barflies. This is reflected in the shop’s portfolio. Cocktailian sources articles from around the world according to standards like quality, user-friendliness, innovation, appeal and value for money. It’s this effort and dedication that makes Cocktailian the »bartenders’ choice«. The same standards apply for the Cocktailian book series. A collective of experts from around the world guarantees comprehensive informative content, topicality and quality. The latest series, Cocktailian 3 – Bier & Craft Beer, sees Cocktailian expanding the knowledge base on the topic of beer that is reflected in today’s broad selection and market orientation.
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COCKTAILIAN SHOP Since its introduction the Cocktailian product portfolio has undergone constant growth, consistently striving to provide a high-quality range of affordable products for gastronomy pros and fans alike, both in Germany and abroad. And just like in the gastronomy sector, service is also Cocktailian’s top priority. ~ cocktailian.de
2% Consumer Goods
7% Books & Literature
25% Glasses & Containers
3% Merchandise & Clothing
34% Bar Accessories & Tools
29% Beverages & Spirits
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Cocktailian Book Series 1 – Das Handbuch der Bar. 2010 This sweeping bar manual for pros, beginners and connoisseurs unlocks the DNA of the cocktail based on the example of 13 of the world’s key cocktails. This enables experts and amateurs alike to replicate the book’s 230 recipes and then easily derive hundreds of other cocktails or create their own. 3rd print run, 10,000 copies sold.
2 – Rum & CachaÇa. 2011 This edition of Cocktailian is dedicated wholly to the world of these sugarcane distillates. Cocktailian 2 presents the different styles of this popular spirits variety along with its most important distilleries and brands. The best rum and cachaça cocktails recipes from bartenders around the world are a central component of this bar manual. 1st print run: 3,000 copies sold.
3 – Bier & Craft Beer. 2014 Our third book in the Cocktailian series contains instructions for home brewing, recipes for perfect beer cocktails and everything you need to know about the most important beer varieties, their histories, development and production. Cocktailian 3 is a »Beer Bible« providing a comprehensive insight into the booming world of brewed specialties. 1st print run: 5,000 copies. 19
Everything Under One Roof The conglomeration of these three companies and their labels produces a variety of benefits for our customers on the German market. And for foreign manufacturers, our 360° on-trade portfolio can facilitate your smooth entry onto the German market with everything from the creation of your network to the placement of your brand and sales in the premium gastronomy segment. Our domestic German customers and foreign-based clients with brands already established on the German market also profit from this centralization of our energies and resources. The processing of diverse on-trade activities through a central contact point simplifies annual planning and implementation. And now we can also offer financially attractive bundles utilizing all three companies’ areas of expertise.
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An Overview of Our Products & Services
Ad Placement ~ In Mixology, the largest German-language bar culture magazine ~ On Mixology Online for interactive advertising ~ In the Mixology Bar Guide ~ On cocktailian.de
Product and Brand Presence ~ At Bar Convent Berlin ~ Your event as a part of Mixology Bar Week Berlin ~ As a partner for the Mixology Bar Awards
Sales / Logistics ~ Integration of your product(s) in the Cocktailian Shop ~ Processing of sample shipments ~ Processing of logistical activities
Across the Board ~ Comprehensive event marketing concept ~ Event execution ~ Expertise in sales and positioning
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Contact
BERLIN BEVERAGE GROUP Schlesische Str. 28 10997 Berlin Germany Florian Sacharuk Business Development Manager florian@berlinbeveragegroup.com +49 30 233 299 451 business@berlinbeveragegroup.com twitter.com/BerBevGroup berlinbeveragegroup.com
berlinbeveragegroup.com
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