FIT_Capstone2019_07_MayGhadanfar_Merge

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esc find your pause moment.

5 Essex St., New York, NY 11AM - 9PM - Daily A NIKE sponsored experience

Thesis Statement: City dwellers have higher risks of developing anxiety than people living in rural areas, due to the physical and mental stress they encounter from crowding and constant contact with

strangers. Even subconsciously, these powerful stress responses can lead to heightened anxiety.

Multisensory Biophilic Design—the utilization of natural elements for environmental experiences—can be a restorative solution to the constant stressors found in urban environments. “Extent” in Biophilic Design is the ability for visitors to freely explore their

environment with a sense of mystery, a factor that is also at the core of Exhibition and Experience Design. As a tool for constructing exhibition narratives, Extent can be utilized to create restorative impacts and affects on visitors.

Project Title: esc

Client: NIKE

Venue: 5 Essex St., New York, NY

Audience: Primary: Millennials, Secondary: Working adults, Tertiary: Other visitors in

need of a break