Nutrition Entrepreneurs Spring 2020

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Saving Time in Private Practice Nicole Goodrich, MS, RDN Private Practice AUTOMATION. Every business owner needs more time. Lots more of it. Unfortunately, we cannot purchase time or create more time ... or can we? There is one word that will give you back your time: automation. The more processes you can place on autopilot, the more time you will have to do other things. Invest in software that has built-in features for automation with client scheduling and onboarding. Look for software that will allow for online scheduling, send out appointment reminders and forms, and a porthole where clients can confirm or cancel their appointments without having to call or email your team. ONLINE SCHEDULING. You want software that can be integrated into your website so clients can book

directly from your site. Remember to put the link in several places on your website. Create an easy URL that can be referenced on your voicemail, and can be added to your marketing platforms such as email blasts and social media. Estimated time savings of 20 minutes per client. ONLINE FORMS. When clients can book online and complete their paperwork immediately, it saves you even more time. Collecting important information such as credit card and insurance details upon online booking cuts out several more steps of your having to ask for information and enter it. You can even have templated “onboarding” forms such as Consent, Financial Agreement and HIPAA preloaded, and with a click a form is on the way to the client. Estimated time savings of 10 minutes per client. APPOINTMENT REMINDERS. Most software lets you set up the frequency of appointment reminders. There are many choices such as text message reminder, voice calling, or emailing. You want to select the system that is interchangeable to ensure you meet your client’s needs.

Also, it needs to be interactive with the client allowing her/him to select “Yes” or “No” directly. Estimated time savings of 5 minutes per client. Lastly, select software that has other features such as billing and charting available. When all your practice needs are integrated, ideally in one software, it makes automation effective while saving you a lot of time. By investing in practice management software, you can save an average of 35 minutes per client. So, demo some of the software companies out there and pick the one that meets your needs to get lots of time back. Nicole is a passionate dietitian who is the founder of several businesses including Anderson’s Nutrition, a multi-state, multi-dietitian private practice, and Nutrition Business Consultants and Services, which is geared to assist dietitians in creating and growing their businesses. She is a mom to two young kiddos, married to a foodie and loves to travel. Over 20 countries toured and many more on the list.

Increase Revenue, Save Time Deanna Wolfe, MS, RDN Corporate Wellness Here are my top tips for how to increase your revenue and save TIME (which is money, right?) when working in corporate wellness: 1. Automate your programs Are you creating one-off wellness programs for companies? Automate the process with an online platform like Teachable or Thinkific. Create a coaching program with all your resources through an easy-to-use

platform instead of recreating the wheel for every company you work with. 2. Offer a bundle package Are you doing one lunch-and-learn but don’t have a package offer? Think outside the box of lunch-and-learns as a dietitian. Can you manage the wellness committee? Can you assess its physical workplace? There are so many other things we can offer to corporations so put those in your package when corporations are asking for your expertise. 3. Charge your worth Do you feel you’re taking on too much, or on the edge of burnout? I’ve been there. And it’s because I was undercharging for my services. Increase your prices and you won’t be spinning your

wheels. Start high, as companies always negotiate. Companies who understand the importance of well-being in its cultures will understand the investment. Convince them by thinking bigger than just impacting health; what about how wellness will impact productivity, turnover and sales? That’s where you will get the attention of a CEO/CFO. Deanna is the founder of Dietitian Deanna, LLC, and helps women drop dieting and learn how to fuel their bodies. She also has been working in corporate wellness for 7+ years in sales, product management and leadership. Deanna lives in a city but always seems to travel where she can be outdoors with nature, has never met an almond croissant she didn’t like, and loves connecting with others in her online community.

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