World  Cinema  3rd December 2012
3rd December 2012 Lesson Objectives
O To Understand the
world cinema industry. O To know examples of the world cinema industry. O To develop speaking and listening films.
Learning Outcomes
O I can understand the
World Cinema industry. O I can give examples from the World Cinema Industry. O I can use speaking and listening skills to analyse a film.
World Cinema O World cinema is a term used primarily in
English speaking countries to refer to films and film industries of non English speaking countries. O It is often also referred to foreign film as well. O World cinema and foreign film could be taken to refer to the films of all countries other than one’s own, regardless of language.
Bollywood O Bollywood is often mistakenly described as a
genre, when in fact it is a film industry producing popular Indian cinema from Mumbai (Bombay) which rivals Hollywood for worldwide appeal. O Bollywood produces an average of 800 films a year which are distributed globally. O In Britain today, several cities and towns have a Bollywood cinema showing Indian films.
Bollywood O Increasingly Hollywood studios are
developing their own versions of Bollywood films in order to cash in on the industry. O Cinema going (and home viewing) in india and of Indian cinemas in the UK is said to be more of a whole family experience than is the norm in the west. O An old fashioned (in British terms) intermission is a common feature in Bollywood cinemas.
Bollywood O Bollywood audiences in the UK can subscribe
to ‘Star Gold’ through digital and cable providers, or via the internet to view Bollywood films. O Eros International recently teamed up with YouTube to launch a bollywood channel on the internet on a free subscription basis.
Bollywood Box Office Success
O Most films open at 40 screens across the UK
and are increasingly shown at Multiplexes rather than only at Bollywood cinemas, independent or art-house venues. O Of these Cineworld holds over half of the market and its top venues are Ilford and Wood green in London and Bradford and Wolverhampton. O The most successful Bollywood films in the UK are those that offer something different from Hollywood.
Profit O Thanks to a huge disparity in ticket prices
between UK and India, the export market offers producers richer margins. O However in the UK Bollywood films have so far failed to cross over much beyond the Asia-ethnic audience.
Yash Raj Films (YRF) O YRF was established by the director/producer
Yash Chopra in 1970. O YRF is now regarded as the most prominent company in India and is ranked 27th in the world making it India’s no1. O In the UK, YRF has distributed a host of successful blockbuster films, including Dhoom 2, Fanaa and Ishaqzaade.
Ishaqzaade O As with all Bollywood films Ishaqzaade
focuses on love conquering adversity or separation. O The film was released in May 2012 and became a global hit. O The main language is Hindi with English subtitles and features uplifting songs and music.