BEST FOOD & BEVERAGE RETAIL CONCEPT
COFFEA France With 65 shops, including 27 franchises, Coffea is well positioned within its market, which includes delicatessens and specialists in coffee, tea, and chocolate. Coffea is a creator, importer and distributor, with valuable expertise and mastery over all stages of the production line, from product design, to selling as well as sourcing raw materials. Over the past 40 years, Coffea has exhibited its expertise and knowledge throughout its extensive retail network: • Shops (as big as 50-70 m²) located downtown or in shopping centres • Booths (18-26 m²), located primarily in malls, where they have proven particularly successful and have been growing exponentially Coffea’s goal was to overhaul its outlets and adapt its offering to evolving consumer trends. The result has been an innovative and more friendly customer experience.
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