MAPIC 2012 AWARDS FINALISTS' DIRECTORY

FINALISTS' DIRECTORY

FINALISTS' DIRECTORY CONTENTS Introduction

P4

The jury

P5

Best fashion & footwear retail concept

P6

Best food & beverage retail concept

P9

Best high street retail real estate development P12 Best multichannel strategy

P15

Best retail & leisure development

P18

Best retail global expansion

P21

Most innovative shopping centre

P24

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INTRODUCTION C

reated in 1996, the MAPIC Awards have always rewarded excellence, innovation and creativity in the retail real estate industry. More than 1,000 projects and retailers from over 30 countries have competed for recognition. Open to developers, cities and retailers, the MAPIC Awards this year present brand new categories: • Best fashion & footwear retail concept • Best food & beverage retail concept • Best high street retail real estate development sponsored by • Best multichannel strategy • Best retail & leisure development • Best retail global expansion sponsored by • Most innovative shopping centre On Wednesday 17 October, 2012, the jury, chaired by Frédéric Laloum, Directeur Général Adjoint et Membre du Directoire of Altarea, met in Paris to shortlist 3 finalists in each of the 7 categories of the competition, presented in the following pages.

The winners will be announced at the prestigious MAPIC Awards Gala Dinner.

MAPIC Awards Gala Dinner 2012 Thursday, November 15, 2012 at 20.00 Martinez Hotel, Cannes

Make your reservation now!

Invite your clients, colleagues and friends to a night of celebration.

3-course dinner, including champagne & wine, accompanied by music & entertainment.

Renowned chef of a Michelin Guide-listed restaurant.

10-seat branded table: e 2,000 • Single seat: e 200 To book a seat or a table, please call Lucie Chen at +33 6 26 06 76 61 The dinner will be followed by the traditional MAPIC Awards Party at the same venue.

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MAPIC AWARDS JURY PRESIDENT: FREDERIC LALOUM Directeur général adjoint / membre du directoire Altarea, France

ALAIN BOUTIGNY Editor-in-chief, Sites Commerciaux, France

DELPHINE DAUGE Agency director, Brandimage, France

YANN GUEN Vice-president, Mayland Real Estate, Poland

ENIS ÖNCÜOGLU Managing Director - Architect ÖNCÜOGLU + ACP Turkey

JACQUES SINKE Director of international retail, MAB Development Group, The Netherlands

JOHN STRACHAN Global head of retail, Cushman & Wakefield LLP, United Kingdom

KLAUS STRIEBICH Managing Director Leasing ECE Projektmanagement, Germany

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BEST FASHION & FOOTWEAR RETAIL CONCEPT

ADIDAS NEO Germany Adidas has created a strong, innovative and fresh retail store concept designed to target young consumers. In its stores, various fixtures present adidas’ diverse product line. In addition, furniture is strategically placed in specific spots to display products. The entire retail experience has also been improved, bringing a sense of flexibility thanks to movable furniture.

NEO is for young teens who seek to live neither yesterday nor tomorrow but in the present. It seeks to appeal to teens who are trying out new things, learning as they go while finding the style that is closest to who they want to be.

NEO is adidas’ new flagship fashion retail channel. Having opened 10 stores in six months in some of Germany’s most important retail landscapes, it’s obvious that the new brand has momentum.

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BEST FASHION & FOOTWEAR RETAIL CONCEPT

FINSBURY France

FINSBURY is a specialist in high-end men’s dress shoes, offering a very high level of manufacturing quality at a competitive price that makes them accessible to most customers. FINSBURY is the only group with concept stores offering only one product: men’s shoes.

For the past 26 years, the brand has used advertising campaigns to maintain a very traditional British look. The 1990s-era images of an old oak tree and a green English chesterfield were marks of the ultimate in gentleman’s refinement, but these now seem old-fashioned in the 21st century.

Anticipating this market evolution, the brand has completely redefined and modernised its retail concept, aiming to update the brand for today’s consumers.

Having done so, they have set a new standard in the shoe business.

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BEST FASHION & FOOTWEAR RETAIL CONCEPT

ORCHESTRA France Babycare by Orchestra is the largest childcare store in France (3,000 m²), offering more than 10,000 items, including 200 different types of car seats and more than 230 pushchair models. As a major childcare store, it offers various brands and products, including many exclusives items.

Babycare by Orchestra displays its products over the course of a fun, educational route, through 10 departments (textile, shoes, maternity, mealtimes, bath time, car, outdoor, sleep, security, development).

Priding itself on its dedication to service and advice (relaxation areas, baby gift lists areas, etc.), Babycare by Orchestra also guarantees the best prices and access to all the benefits of Club Orchestra.

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BEST FOOD & BEVERAGE RETAIL CONCEPT

COFFEA France With 65 shops, including 27 franchises, Coffea is well positioned within its market, which includes delicatessens and specialists in coffee, tea, and chocolate.

Coffea is a creator, importer and distributor, with valuable expertise and mastery over all stages of the production line, from product design, to selling as well as sourcing raw materials.

Over the past 40 years, Coffea has exhibited its expertise and knowledge throughout its extensive retail network: • Shops (as big as 50-70 m²) located downtown or in shopping centres • Booths (18-26 m²), located primarily in malls, where they have proven particularly successful and have been growing exponentially Coffea’s goal was to overhaul its outlets and adapt its offering to evolving consumer trends. The result has been an innovative and more friendly customer experience.

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BEST FOOD & BEVERAGE RETAIL CONCEPT

2012 WINNE R BEST FOOD & BE VERAGE RETAIL CONCEPT

EXKI Belgium

EXKi is a chain of quick and casual restaurants that offer fresh, healthy and natural fare. The restaurants maintain a welcoming environment, and its employees are particularly attentive to customer service. EXKi’s mission is to offer a great food experience to busy, health-conscious customers. By responding to that demand, it has succeeded in combining both speed and quality in offering its food products.

EXKi has pioneered this innovative concept, bringing it to continental Europe, where it currently operates 61 restaurants located in Belgium, France, Italy, Luxembourg and the Netherlands.

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BEST FOOD & BEVERAGE RETAIL CONCEPT

H3 - NEW HAMBURGOLOGY Portugal h3 brought innovation to the already mature fast-food burger market. Serving pure-meat fresh burgers eaten with a fork and a knife (what it calls “New Hamburgology�) on heated plates with side dishes, h3 has raised the bar in terms of quality and service and has introduced the "not so fast food" concept.

Now, its next challenge is to become global.

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BEST HIGH STREET RETAIL REAL ESTATE DEVELOPMENT CATEGORY SPONSORED BY

CITY OF MARSEILLE - NEW SHOPPING AND CULTURAL DISTRICT France Submitted by the city of Marseille The project consists in extending the city’s heart to a new cultural, tourist and commercial centre, which will include: • The Terrasses du Port: Europe’s first mall on the seafront • The Docks Marseille: former industrial building converted into offices and shops • The Voûtes de la Major: a commercial complex located in an historic building, similar to the Carrousel du Louvre • Rue de la République: a Haussmannian boulevard managed as an openair commercial centre • The Centre Bourse: a shopping centre located in the city’s centre, completely renovated, modernised and reopened These commercial facilities are complemented by major new cultural establishments, such as the MuCEM, the Cerem and the Regards de Provence Museum. They will all be connected by two new urban projects: Pedestrian zones are under construction at the Vieux Port, and a coastal boulevard is being created at the waterfront.

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BEST HIGH STREET RETAIL REAL ESTATE DEVELOPMENT CATEGORY SPONSORED BY

ION ORCHARD Singapore Submitted by CapitaMalls Asia ION Orchard has fast become a retail icon in Singapore, breaking the retail mould and setting new benchmarks for the industry. In the past years, it has continued to lead the way: • Improved surrounding connectivity by establishing an underground network connecting nearby buildings • Was recognised as an international multi-award winning architecture icon by transforming the face of Orchard Road • Became the first mall to allow tenants to customise their facades • Launched a variety of new-to-market brands • Contributed to civic and community life with art and other various events • Raised the bar on service levels for which ION was selected by the Singapore government as one of only four service icons in the country

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BEST HIGH STREET RETAIL REAL ESTATE DEVELOPMENT CATEGORY SPONSORED BY

2012 WINNE R BEST HIGH STR EET RETAIL REAL EST ATE DEVELOPMENT

SANTA MONICA PLACE United-States Submitted by The Jerde Partnership

Santa Monica Place transcends conventional wisdom about the adaptive reuse of retail, creating a new paradigm in mall revitalisation, and a model for transforming urban retail centres across the United States. The renewed Santa Monica Place replaces an underutilised enclosed mall with a new, dynamic district connected to its coastal setting. Located on 4 hectares—two blocks from the ocean and the historic Santa Monica Pier—the project maximises the site’s potential with an open-air footprint that connects on all four sides with the surrounding community, extends the famous Third Street Promenade, and delivers urban experiences within approximately 58,600 m2 of new retail leisure and open space concepts.

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BEST MULTICHANNEL STRATEGY

FNAC France The “Fnac 2015” strategic plan develops a very intense and effective multichannel strategy, through which Fnac aims to offer customers high-end services.

Thanks to its new store concept, Fnac is strengthening the connection between its physical stores and its online channels. As such, it has installed self-service interactive terminals, equipped sale representatives with iPod Touch, etc. These measures will extend to all Fnac stores in the coming years.

Fnac’s multichannel strategy would not be possible without significant IT innovations.

Fnac has launched a range of mobile devices, such as the latest generation of the “fnac.com” app, tick&live for ticketing, kobo by fnac for ereading, the loyalty programme application, etc. All this goes hand in hand with Fnac’s ongoing logistics modernisation efforts.

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BEST MULTICHANNEL STRATEGY

2012 WINNE R BEST MULTICH ANNEL STRATEGY

MCDONALD’S France

The GoMcDo service is available on the web and as a mobile app, enabling French customers to:

• Locate a nearby restaurant • Be informed of products that can be ordered • Place an order online

With this new app, anyone is free to place an order anytime, anywhere, thus avoiding long restaurant lines. After nine months, (GoMcDo was launched in February 2012 already 5% of McDonald's restaurants are able to deliver the GoMcDo service. This number is expected to increase to 100% by the end of 2013.

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BEST MULTICHANNEL STRATEGY

SEPHORA France Sephora’s website offers the most targeted product search in the beauty industry, including powerful search tools, new mobile website, iPhone and iPad apps. Each product on www.Sephora.com has been indexed with 25 different characteristics, so consumers can easily find the right product. Clients can place an order in half the clicks, and in half the time, and are now able to check in-store product availability.

Sephora is also implementing iPod Touch devices in every store to help clients find Sephora products faster and speed up the checkout process through mobile checkouts. Sephora is reinventing retail with a new approach to online and in-store shopping.

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BEST RETAIL & LEISURE DEVELOPMENT

AKBATI MALL Istanbul, Turkey Submitted by Akis Real Estate Investment Trust Commissioned by Akis Real Estate Investment Trust and designed by the worldrenowned Development Design Group, the Akbatı Shopping Mall is one of Istanbul’s largest shopping malls, one whose unique architecture sets it apart.

The four-story centre has a net area of 65,400 m² with nearly 200 stores, nine movie theatres, uniquely designed relaxation and socialising areas, recreational and children's educational areas, a 3,000-car garage and a “Restaurants Avenue” where customers can enjoy fine world cuisines. Akbatı features a 5,000-seat Festival Park, which serves residents through regular concerts and festivals. Akbatı is easily accessible via the TEM Highway Esenyurt exit.

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BEST RETAIL & LEISURE DEVELOPMENT

HYUNDAI DEPARTMENT STORE Daegu City, South Korea Submitted by RTKL The highly anticipated, 56,000-m2, 11-story Hyundai Department Store opened last August in Daegu City, South Korea, making it the largest department store for both the brand and the southeast region of the country. The new location brought in record profits over the first week, due in no small part to the store’s distinctive architecture and interiors that broadened the brand’s appeal for a younger audience. Adding cooking school and classroom facilities, a rooftop park, a 600-seat auditorium, an art gallery and an entire floor of dining options has made the store the newest and most innovative retailtainment venue in the city.

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BEST RETAIL & LEISURE DEVELOPMENT

2012 WINNE R

MOROCCO MALL

BEST RETAIL & LEISURE DEVELOPMENT

Casablanca, Morocco Submitted by Design International Morocco Mall, which borders the Atlantic Ocean on the Casablanca Corniche coast, is the first and only destination mall in the Mediterranean and Africa. It stretches over 10 hectares with over 70,000 m² of commercial space over three levels and 350 stores, many of which represent brands’ first stores in all of Africa. Ranked in the top five in its class worldwide, Morocco Mall is a project of international dimension, boasting the third-largest musical fountain in the world, a giant aquarium and “the largest in-store shop façade in the world,” as certified by Guinness World Records™.

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BEST RETAIL GLOBAL EXPANSION CATEGORY SPONSORED BY

COLD STONE CREAMERY United States Submitted by Kahala Cold Stone began its international expansion in 2005 with its first store in Japan.

Since then, Cold Stone has expanded into 23 countries and has opened over 1,600 stores worldwide, including over 400 stores outside the United States. In 2007, Cold Stone became part of Kahala, one of the fastest-growing franchising companies in the world, with a portfolio of 15 QSR brands, nearly 3,200 locations worldwide, and annual worldwide revenues of $1.1 billion. Cold Stone continues to expand into multiple new markets each year and was recently ranked the 16th Top US Brand to Expand Internationally.

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BEST RETAIL GLOBAL EXPANSION CATEGORY SPONSORED BY

2012 WINNE R

DEBENHAMS

BEST RETAIL GL OBAL EXPANSION

United Kingdom Debenhams is a leading international, multichannel brand trading out of 240 stores across 28 countries. Debenhams gives its customers around the world a unique, differentiated and exclusive mix of own brands, international brands and concessions.

In the UK, Debenhams has a top four market share in women’s’ wear and men’s wear and a top ten share in children’s wear.

Debenhams has been investing in British design for 20 years through its exclusive Designers at Debenhams portfolio of brands. Current designers include Jeff Banks, Jasper Conran, Henry Holland, Betty Jackson, Ben de Lisi, Julien Macdonald, Jenny Packham, John Rocha and Matthew Williamson.

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BEST RETAIL GLOBAL EXPANSION CATEGORY SPONSORED BY

LIST Italy Founded in Rome in 1991, Italian fashion brand LIST opened its first store outside the Italian borders in 2009. Today LIST trades in 25 markets, nearly always with exclusive franchise partners. With 57 stores, of which 29 are outside Italy, LIST expects to double the number of its international stores within next two years. After firmly establishing its presence in the Middle East, LIST has opened its first stores in Central and Eastern Europe and in the Caucasus, and launched its South East Asia flagship in Singapore. Serving adult, modern women, LIST’s success is based on its trendy Italian styling and a seductive boutique atmosphere.

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MOST INNOVATIVE SHOPPING CENTRE

L’ATOLL Angers, France Submitted by La Compagnie de Phalsbourg L’Atoll, located near Angers, France, is a 91,000-m2 retail park with a unique and visionary architecture, new services for customers, and a new source of pride and a sense of belonging for local visitors as well as those coming from far away. L’Atoll was created with the following goals in mind: • Build a unique, heavily landscaped centre • Provide a one-stop shopping place with free electric shuttles that drive from one shop to another • Offer an open-air pedestrian promenade, bars, restaurants and cafés located right at the heart of the centre • Deliver new services such as an innovative fidelity programme, a vast choice of major brands and retailers, and a centre dedicated to sustainable development Within the first month of its opening, L’Atoll welcomed more than 1.2 million visitors.

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MOST INNOVATIVE SHOPPING CENTRE

ROPPENHEIM THE STYLE OUTLETS Roppenheim, France Submitted by NEINVER France and MAB Development Roppenheim (France) The Style Outlets is a new outlet centre that opened in April 2012. It comprises 111 shops and restaurants on a surface of 27,280 m². It provides 1,700 car park spaces, has 50,000 m² of green areas, and is surrounded by two lakes.

Roppenheim The Style Outlets has been created and designed as a new generation of outlet, setting a brand new way to interact with customers in the shopping centre.

Interactive and innovative communication tools are fully integrated in the design as well as in the strategy and asset management of the centre.

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MOST INNOVATIVE SHOPPING CENTRE

2012 WINNE R MOST INNOVAT IVE SHOPPING CENT RE

THE STAR VISTA Singapore Submitted by CapitaMalls Asia

THE STAR VISTA is part of a 15-storey integrated development located in the Vista Exchange; a civic, cultural, retail and entertainment hub within the larger One North business park development area in western Singapore. The integrated hub comprises a retail and entertainment zone, known as THE STAR VISTA, as well as a civic and cultural zone known as The Star Performing Arts Centre, which includes a 5,000-seat state-of-the-art auditorium. Strategically located next to the Buona Vista Mass Rapid Transit station, THE STAR VISTA is an urban dining and shopping sanctuary, set within a uniquely open and natural environment.

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