MinShi_Portfolio

OVERVIEW.

My portfolio showcases three interconnected aspects of my work: graphic design, marketing, and event planning.

These components are closely linked and represent my experiences over the past few years.

I’ve included them to highlight their synergy and demonstrate how they complement each other in my professional journey.

ABOUT ME

The essence of design is creatively addressing human needs through the harmonization of aesthetics and functionality, enriching experiences and bettering lives.

Coming from a visual communication background, graphic design stands out as my forte. Central to my design philosophy is a human-centric approach, aiming to resonate with human nature and fulfill needs. I consider this ethos the very essence of design.

Yet, throughout my career, I’ve elevated my graphic design expertise by seamlessly integrating it into various spheres to meet the demands of my role. This not only enhances my ability to tackle tasks but also empowers me to approach them with a broader perspective.

REFUGEE DICTIONARY

BEHIND EVERY REFUGEE

THERE IS A NAME

WHAT IS THIS DICTIONARY ABOUT?

Behind every asylum request there is a human being. Behind every refugee there is a name is a publication explores humanity from refugee perspective. This publication memory the history of Holocaust during the world war II as well as the Jewish migration who experience it by creating a dictionary regarding the name of Jewish refugees who arrived in Melbourne Australia between 1946 and 1954.

This group of people are survival of holocaust and victims of inhumanity behaviour of Nazi. Through celebrate the history to rise general awareness and understanding of humanity in term of refugee migration.

THIS DESIGN WAS INDEPENDENTLY COMPLETED BY ME, AND IT SERVES AS MY GRADUATION PROJECT. THE THEME OF THIS PROJECT IS “IMMIGRATION.”

WHAT DOES THIS DICTIONARY CONTAIN? HOW TO READ?

This dictionary contain 6480 Jewish refugee’s names. All the names has been organise by chronological order base on their date of departure. It covers from 1946 to 1954 12 months in each year. There are 60 names in each month are listed alphabetically by their surname.

In that case surname in the front and given name at the back. The advantage of categorize by time is intend to avoid duplicate names as much as possible and keeps the number on each page manageable.

WHERE IS THE RESOURCE CAME FROM?

All the Jewish refugee’s names and information are credit to United States Holocaust Memorial Museum

PRESENT BY NONE DESIGN STUDIO A SMALL DESIGN TEAM WHICH I FOUNDED AFTER GRATUDATION

ASSIDA

The Task

None Design were briefed to design a more consistent and professional visual style for ASSIDA. The purpose of this visual style was to:

1. Create clearer communication

2. Promote the organisation

3.Make ASSIDA appear professional to stakeholders particularly prospective new members and other non-profits.

About Assida

African Sub-Sahara International Development Agency (ASSIDA) is an international humanitarian agency and a registered charitable institution in Australia which was established in 2013. It is a nonprofit, non-political and nonreligious public company registered by ASIC, and also a charitable benevolent institution registered by CNAC.

ASSIDA

Approach

The concept we created centred around the idea of hope. We recognising that migrants come to Australia with the hope of a better life and we wanted to visualise this through bright colours, taking inspiration from the African landscape that makes the region famous also took inspiration from bold African fashion design. We were very cautious of cultural appropriation, and worked closely to ensure we were making respectful design choices.

NEWGEN

THE TASK

Rebrand NewGen

A - Always: Being consistently visible (Customers are hit at least three times a year)

B - Beneficial: Being seen as useful (Customers find the information valuable)

C - Consistently: Being seen with consistency (Customers recognize it as your brand instantly)

D - Duplicated: Being seen widely through replication (Spreading similar messages across multiple media platforms)

THE APPROCH

Sincere, Selective, Succeed

Sincerely dedicated to optimizing clients’ credit portfolios for robust wealth growth, prioritizing sustainability amidst evolving market dynamics.

With a broad financial network and experienced team, we selectively design customized credit solutions based on honest principles, tailored to each client’s specific needs.

Ensures loan success from valuation to follow-up, reflecting our sincere commitment to succeeding, epitomizing our utmost sincerity.

“ Marketing is about communicating value to drive actions and connect customers with businesses.”

DIGITAL MARKETING

I acquired my marketing skills and knowledge while working for NewGen. I collaborated with outstanding media companies such as Meow Media to manage advertising campaigns on platforms like Google and YouTube, analyzing data traffic and determining future advertising strategies for the company. Simultaneously, I also managed social media accounts for major platforms such as Facebook, Mailchimp, and WeChat Official Account. While this may not be my expertise, I have accumulated extensive experience and knowledge over the past three years.

PLATFORM LIST

Facebook

Youtube

Mailchimp

Linken

Wechat Offical

Word Press

STEP - ONE

For larger social media platforms, NewGen has an outsourced team. My role primarily involves liaising with them regarding the company’s positioning, image, tone, and the themes and content of our posts.

STEP - TWO

For smaller social media platforms, as a financial loan company, the content and traffic we can publish are relatively limited, so we mainly focus on basic operations.

AUSTRALIAN PROPERTY EXHIBITION

WHAT IS THIS EVENT ABOUT?

“ Find Your First Home, Finding a Builder, or Discover Lucrative Property Investment Opportunities in Australia.”

WHAT DID I DO?

The Australian Property Exhibition was attended twice, in 2021 and 2022, with me solely managing the entire process. From coordinating with the organizers to designing the booth, arranging company peripherals, printing, installation, and ultimately photography, each event required approximately one month of preparation. All tasks were signle handedly.

MID AUTUMN FESTIVAL

The Mid-Autumn Festival event was held outdoors in Burwood and was attended once. The target audience for this event was diverse, mainly families, the elderly, and children, with a less commercialized focus. Similarly, I independently managed all aspects of this event from start to finish.

CHRISTMAS PARTY

During my tenure, I organised three Christmas annual parties in collaboration with excellent event planning firms such as Set in September and Juno. My main responsibilities included selecting venues and coordinating with venue staff, devising party themes and color schemes by creating mood boards, designing name card backgrounds foam board, coordinating personnel, and directing and hosting on-site activities. Each event typically required two to three months of planning.

HEARTSTRING DESIGN PERFORMANCE

A unique bond create between artist and audience in this interactive exploration of intimacy and human connection

Visually stunning, emotionally captivating and deeply personal in its execution, Heartstrings explores our connections with those around us and the vital role they play in our minds and hearts through the intimate physical bond created between the performer and each member of the audience.

The experience sees a live audience thrust deep into the push and pull between two figures one on stage, one on the ground bound both to each other and within themselves, entangling all participants in a web of red string.

Each spectator is handed a piece of string, connecting them to the lone figure on a red-lit stage. As the tensile strength of these strings is tested, the two figures draw closer together while the bonds linking audience and performer are dramatically and unexpectedly released. The two figures approach one another, reaching but never touching as the lights fade and the room is swallowed by darkness.