Digital Marketing Specialist As a niche business marketing specialist, Kevin C. Gleaton believes strongly that it is very important to master both market and social research skills because they serve as the key to digital marketing success. There is no tool more powerful to a successful marketer than knowledge, including knowledge of every aspect of a marketing project. Kevin Gleaton understands that the ability to differentiate between actual cultural trends and mere "fads" or "fashion" is an essential skill for any marketing specialist, and he relies on that for his success. In order to be successful, Kevin C. Gleaton knows you must be able to analyze and evaluate both the market and the audience and it is also necessary to monitor them, to be able to track and account for changes in either.
More than anything else, Kevin C. Gleaton appreciates working in an environment that values integrity and trust because it's easier to successfully challenge a client's preconceptions and misunderstandings and to do so respectfully. He believes he does his clients a disservice to simply agree with everyone involved just to be polite. It is necessary in virtually every situation to be able to consider every possible perspective, at least according to Kevin Gleaton. And given his record, he should know.