10 STEPS TO 10X INCOME CHEATSHEET
STEP 1
BUILD/OPTIMIZE THE TOP 50 LOCAL/CHIROPRACTOR DIRECTORY LISTINGS
There are 300+ factors that determine your search engine ranking, but the number and quality of your practice's directory listings is THE most important factor in your online local ranking. Therefore, the FIRST and most critical step you should take to DOMINATE your local market is to claim and/or optimize the top 50 local directory listings. listings. Get Your Local Ranking Here!
IMPLEMENT A REACTIVATION SYSTEM TO GET PAST PATIENTS TO VISIT MORE FREQUENTLY
STEP 2
The one thing that is certain about your practice is that there WILL be attrition and some of your patients will stop coming for no apparent reason. Since it is 700% more expensive to get a new patient, to DOMINATE your market and ensure predictable revenue, you must consistently implement a comprehensive reactivation system in your practice. When properly implemented, a patient reactivation system will engage current and past patients and get them to schedule more appointments, more often, leading to increased income at a reduced cost.
STEP 3
USE AN AUTOMATED REVIEW COLLECTION SYSTEM TO GET MORE 5 STAR REVIEWS
The local practice with the best reputation and the most 5 Star reviews will ultimately get the most patients. PERIOD. 79% of patients trust practices with 10 or more reviews, while 82% of patients DON’T trust practices with fewer than 5 reviews. To DOMINATE your local market, you need to automate your review collection process to improve your ranking and get more 5 Star reviews than your competition!
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Improve Your Organic, Mobile And MAPS Local Search Engine Ranking To Build Trust And Increase Exposure
STEP 4
By ranking high in the Mobile and MAPS listings, you will build trust and increase your practice’s local exposure, so you can convert new local patients. Since Google owns 96% of ALL mobile search traffic and the top 3 listing in MAPS gets 63% of all search traffic, to DOMINATE the local market and become the #1 chiropractor in your area, you MUST rank higher than your competitors in Mobile, MAPS and organic searches.
STEP 5
OPTIMIZE YOUR MARKETING STRATEGY TO GENERATE PATIENT LEADS FROM SURROUNDING AREAS
Your practice should treat patients from up to 10 miles away or more, so to DOMINATE your local market, you must optimize for 'localized' keywords that will attract prospects from adjacent towns. If done correctly, you will attract new local patients to your practice 24/7/365, so start using your location to reach more new patients and dominate the competition!
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Use Direct Response Marketing To Collect Information, Engage Prospects And Convert Leads
STEP 6
Only 5% of site visitors will schedule an appointment on their first site visit, so your practice MUST use direct response marketing to engage visitors, capture their contact information and follow up with them UNTIL they are ready to schedule an appointment. By capturing lead information and following up with visitors using direct response marketing, you are 1900% more likely to convert a website visitor into a patient and 10X more likely to DOMINATE your local market!
STEP 7
Implement A Referral System That Targets Patients, Local Businesses And Community Influencers
Building a successful practice with a predictable revenue depends on your ability to consistently generate business from various business referral sources. Securing referrals from each source is different, so to maximize the results and DOMINATE your local market, you must customize your referral strategy to get your patients to refer their friends and family, doctors to refer their pain relief patients, attorneys to refer their personal injury cases and community influencers to refer their business associates.
Micro Target Your Market By Optimizing Use Of Paid Marketing Channels
STEP 8
With paid marketing channels like Adwords and Facebook, you can micro-target your marketing to reach local prospects experiencing specific symptoms who have the highest likelihood of becoming patients. When combined with targeted landing pages, an effective lead capture system and a robust multimedia marketing funnel, paid advertising will quickly fill your funnel with targeted leads, so you will DOMINATE your local market! 833-693-0833
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STEP 9
USE MARKETING AUTOMATION TO CREATE A CONSISTENT AND PREDICTABLE INCOME
The 3 most important functions of your practice are Lead Generation, Lead Conversion and Lead Fulfillment & Referral. You MUST implement an automated marketing system that relentlessly focuses on these three functions, if you are to become and remain successful. To run a foolproof, predictable and successful practice that will DOMINATE your local market, you must think like an entrepreneur, act like a manager and treat patients like a clinician, ensuring that SYSTEMS and NOT people are your focus, so you have consistent income, regardless of external market factors.
TRACK, MEASURE QUANTIFY AND ADJUST BASED ON RESULTS
STEP 10
When implementing a comprehensive marketing system, some efforts will be more effective than others, so it is critical to track and quantify results, so you can tweak your strategy for improvement. Bill Gates has said that “you can’t fix what you can’t measure”, therefore it is imperative to track and measure your progress, so you can DOMINATE your local market!
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Bonus - Step 11 Use A Multi-Media Communication Strategy To Engage New Prospects And Past Customers Using a multimedia communication system to reach new prospects and reactivate past customers is the most powerful and effective engagement strategy available for local chiropractors. Taken separately, email marketing has a higher conversion rate than social media and search COMBINED and response rates from SMS messages are 209% higher than phone calls, Facebook or email. That said, using a multi-media strategy that includes Email, SMS, Direct Mail and Phone Calls to engage prospects until they are ready to buy, is a gold mine that will help you DOMINATE your local market!
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"If you have an interest in learning more about ChiroDomination, call us at 833-693-0833 or CLICK HERE to get more information..." There are several other tips, tricks and techniques you can use to improve the profitability of your practice, but you must be willing to think ‘outside the box’ for them to work. Remember, “if you always do what you’ve always done, you’ll always get what you’ve always got”, so if you want to dominate your local market tomorrow, you must take action today… there’s just no way around it! If you have an interest in learning more about ChiroDomination, call us at 833-693-0833 or CLICK HERE to get more information from our website. With your permission, we will continue to send you timely, helpful information which will improve your practice’s profitability. But if you’re ready to take action so your practice will DOMINATE your local market in 6 months or less, Schedule a Discovery Call, where we’ll take time to learn more about you, your practice and your goals - then together - we’ll design a proven, customized marketing plan to exceed them!
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