Top Beneficial Features of Pardot

Top Beneficial Features of Pardot

Pardot is the smarter automation for marketing brought forth by the world’s no. 1 CRM platform. Research reveals that it can boost your marketing efficiency by 40%.

Pardot assists in increasing the revenue of the company and enhance its efficiency. With Pardot you can empower the marketing ROI and help marketers in achieving more pipelines.

The several functionalities of Pardot include smart lead generation, streamlines management, effortless email marketing, seamless alignment of sales and great ROI reporting.

So you can now generate quality leads, enhance follow-up through the lead scoring and simplify the workflow. Here are some of the trending features of Pardot which makes it a hot favourite amongst the marketers.

● Automation Makes it Super Easy – One of the best things about Pardot is that you can send emails right then and there or can schedule it for a later time. You don’t need to constantly worry about it. Just make sure you have ticked all the checklist. You can also use your Email Pre-sent List for being more sure. Apart from email scheduling, there are also a plethora of other automation related features that makes Pardot super lucrative for marketers. ● Offers Great Reporting – For your connected apps, marketing assets, campaigns and prospect lifecycle, Pardot brings forth comprehensive reporting.

These reports offer a visual breakdown of your sent emails’ most useful data. You can know how your sent email performed through the following –

1.Email Client Tab This enables you to track and capture what email clients or devices the prospects use for opening the Pardot email 2.Interaction Tab The Engagement and Activity Report offers the data on how the prospects engage with the email you sent like whether they are skimmed, glanced or unread, read, forward or print.

3​. ​Reports​ ​Tab a) Basic info and metrics about the email sent b) Click report offers insights about the links contained in the email how they are clicked by the prospects c) ​Open rate pie chart displays % of opened, unopened and bounced emails ● Personalisation Offered is the Key – For any marketing campaign to succeed, you

have to be good at building relationships.

Pardot enables you to personalise both with the dynamic content as well as variable tags like first or last name, email address etc. You can provide a unique human to human contact experience to your audience and also make sure that you are providing the right and relevant content to the audience like by localising the language of the email. Dynamic Contents enables marketers to offer personalised landing pages, ​pardot form development copies, websites, emails and more to the potential clients on the basis of the engagement. This ensures better experience for customers and enhance the ROI for marketing.