Best PPC KPIs You Should Be Tracking

Best PPC KPIs You Should Be Tracking

If you are running a PPC campaign then it is very important to measure the KPIs for it. At the time of triggering conversions, some data points play an important role. For understanding these data points, you need to measure the metrics in PPC. Now I will describe the best PPC KPIs you should be tracking.

1. Number of clicks – After clicking, the visitor can convert into a customer. So, you need to track a very important PPC metric that is how many clicks are received by your ad. The

success of a campaign can be indicated by the clicks.

2. Average click-through rate – For judging the performance of a PPC campaign a very important metric is click-through rate.

Click-through rate = (No. of clicks) / (No. of people who see your ad) * 100 Suppose there are 100 clicks and 2000 impressions then Click-through rate = 100/2000 * 100 = 5 %.

3. Quality score – For measuring that your ad is good or not you can use a metric known as quality score. Defining an ad of good quality will be possible for Google on the basis of some factors: ●Landing page experience ●Ad relevance ●A click-through rate that is expected Your quality score will be higher if you will provide the users a better experience. From 1 to 10, rating of the quality score occurs. A quality score of 7 will be considered as good.

4. Cost per click – When on your ad a user clicks then the money that you have to pay for that is measured by a metric known as cost per click.

CPC = Total cost of the campaign / Total clicks received Your ad campaign cannot get success if CPC is very high.

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