Mike Dastic — Critical Ways To Increase your business revenue

Mike Dastic — Critical Ways To Increase your business revenue Mike Dastic​ —It’s been a long time since I decided to stop reading the press for different reasons.

This Sunday I picked up a newspaper again and I saw that nothing had changed, everything remains the same, there is still a lot of economic crisis, a lot of corruption of politicians and many people killing themselves around the world. It’s impossible to read a newspaper these days and not end up pissed, scared, and sad. If you have a job it seems that soon you will be without it, if you are unemployed it seems that you will never get out of that situation, and if you have a company it is certain that it will soon go bankrupt.

Mike Dastic — Critical Ways To Increase your business revenue

Mike Dastic ​— As an optimistic and positive person, I feel sorry for all the people who are dragged into this vicious cycle of sadness and pessimism. That is why I want today’s article to serve to raise the spirits of all entrepreneurs and businessmen who read me, so that they forget all this atmosphere of crisis and general pessimism that surrounds us and begin to see the opportunities that are available to them. .

In most cases those of us who are entrepreneurs and businessmen get carried away by day-to-day tasks and forget to think, plan and act to make our business grow. Although many people insist on wanting to complicate everything with a lot of theory, there are really only three ways you can grow

your business:

* Get more customers

* Get your customers’ average spending to increase

* Get your customers’ purchase frequency to increase

Below I am going to give you some recommendations that I have implemented in my business and some that I plan to implement so that you can achieve each of these objectives from the perspective of a business with an internet presence:

Get more customers

Increase your traffic

Mike Dastic Marketing Strategy

Many companies use only one or two ways to bring traffic to their website and that is a serious mistake. If you only use SEO, your traffic depends on Google and its algorithm changes. If you only use Google Adwords, a small change in the price of clicks can ruin the profitability of your campaigns. Just as you must diversify your income routes, you must diversify your traffic generation routes.

These are some options that you have at your disposal:

* Social Networks: Today social networks can generate a lot of traffic to your website if you find your potential market and connect with it.

* PPC: In addition to Adwords, you can use the services of Yahoo, Bing, Facebook, Linkedin, banners on pages where your audience is, etc.

* Video Marketing: Take advantage of sites like You Tube to drive more traffic to your website.

* Newsletter: Create a Newsletter and start generating subscribers. This can become the best way to generate traffic.

Increase the conversion of your website

As I have already mentioned in other articles, the design and texts of your website can make big changes in the conversion rates that you are obtaining. Use tools like Google Website Optimizer to test

different texts and designs that can lead to increased sales with the same traffic.

Change and improve your offer

In many cases, the offer we make to our clients can be improved.

Just as you must test the design and texts of your website, you must test different offers of your product or service, changing the price, changing the content of the offer, etc.

Mike Dastic​ — Get your customers’ average spending to increase We often become obsessed with the fact that the only way to grow our business is to get more customers. However, it is much easier to sell something to a customer who has already bought from you

than to get a new customer. It is important to keep this in mind to improve our business.

Use the concept of “extra” of cars

Mike Dastic — Get your customers’ average spending to increase

Have you ever gone to buy a car and took it with the most basic package that they offer you? You will almost always add some “extras” such as a better on-board computer, a more complete

stereo, etc. Use this same concept in your products or services.

Think about the possible “extras” that will make your product or service have more value for your customer.

Do Corss-Selling

What other products or services can improve or complement your main product or service? For example, when you buy an iPod in the Apple store, in the purchase process you are offered covers, car chargers, a special guarantee, etc … Use this same concept in your company to increase your customer’s spending by adding value added.

Add a “Premium” version of your product or service

There are many people who by default like to buy the most expensive version of a product or service, if they buy an iPad they buy the one with the most memory, if they buy a car they buy the most powerful version with the most expensive riding, etc …

Anyone who be it your product or service, it offers a more complete version that is much more expensive. A percentage of customers will buy it.

If you offer services, also sell products

Any company that offers services should be able to “package” this service as a product, or sell products that help its customer to get more out of this service. For example, if I teach Padel, I can create a teaching program, record it on video, and offer it in DVD

format. In addition, it could also sell sports equipment such as paddles, balls, etc.

If you sell products, also offer services

A company that sells products can add services to its offering. For example, if I have a store of herbal products, you can offer consulting services in nutrition and food, etc.

Mike Dastic ​— Get your customers’ purchase frequency to increase

Continuous consumption offers

Mike Dastic — Get your customers’ purchase frequency to increase Continuous consumption offers

Instead of your customers making a purchase at one point, you can offer the option to purchase a package structured over time.

Just as in the theater they offer me the possibility of buying a season ticket instead of buying a ticket at a time, in the ski resorts they give me the option of buying a ski pass for a week or a month or at the gas station they offer me packs of five washes for a special price. Try to apply this concept in your business.

Subscription offers.

Magazines and newspapers have used the monthly subscription concept for a long time, but this concept can be applied to many other businesses. For example, if you sell Wine, you can create a “Wine Club” in which each month you send a new wine to members so that they can taste and discover new wines. These customers pay a monthly fee for this service.

These are just some of the things that I have learned in these five years that I have been developing projects and companies, but there are many more ways to increase the income of your company based on these three fundamental elements that I have explained to you. The important thing is that we forget about the damn “crisis” and begin to see the opportunities that are at our fingertips.